{"id":14816,"date":"2021-03-09T17:57:28","date_gmt":"2021-03-09T17:57:28","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14816"},"modified":"2021-03-10T14:55:28","modified_gmt":"2021-03-10T14:55:28","slug":"2021-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5-%ec%a3%bc%ec%9a%94-%ed%8a%b8%eb%a0%8c%ed%8a%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2021-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5-%ec%a3%bc%ec%9a%94-%ed%8a%b8%eb%a0%8c%ed%8a%b8\/","title":{"rendered":"2021 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc8fc\uc694 \ud2b8\ub80c\ud2b8"},"content":{"rendered":"

\uc774\uc804 \uac8c\uc2dc\ubb3c\uc5d0\uc11c, \uc62c\ud574\ub97c \u2018\ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\uc758 \ud574\u2019\ub77c\uace0 \ub9d0\uc500\ub4dc\ub838\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc744 \uc6b0\uc120 \uacfc\uc81c\ub85c \uc0bc\uace0, \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc5d0 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc73c\uba70, \ub354 \ub9ce\uc740 \ucc45\uc784\uc744 \uc548\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \uc62c\ud574\ub97c \uc5b4\ub5bb\uac8c \uacc4\ud68d\ud558\uace0 \uc788\ub294\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4 \ub9c8\ucf00\ud305 \uc784\uc6d0\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc5b4\ub5a4 \ucc44\ub110\uc5d0 \ub354 \ub9ce\uc774, \ub610\ub294 \ub354 \uc801\uac8c \ud22c\uc790\ub97c \ud560 \uc608\uc815\uc778\uc9c0, \ud604\uc7ac \uc5b4\ub5a4 \ub3c4\uc804\uacfc\uc81c\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc73c\uba70, \ub610 \ub610 \ud3d0\uc1c4\uc801\uc778 \ub300\ud615 \ud50c\ub7ab\ud3fc\ub4e4\uc5d0 \ub300\ud574\uc11c \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ub9c8\ucf00\ud130\ub4e4\uc774 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub2ec\uc131\ud558\ub824\uace0 \ud558\ub294 \uc8fc\uc694 \ubaa9\ud45c\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c1\uc704 3\uac00\uc9c0 \ubaa9\ud45c\ub294 \uad00\ub828\uc131 \uc720\uc9c0, \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4, \uae30\uc874 \uace0\uac1d \uc720\uc9c0\uc600\uc2b5\ub2c8\ub2e4.1<\/sup><\/p>\n

\"items<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 2021\ub144\uc5d0 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ub3c4\uc785\ud558\uace0 \uc788\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\ub4e4\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138<\/strong> \uc804\ub7b5<\/strong> 1: <\/strong>\ub9ac\ud14c\uc77c<\/strong> \ubbf8\ub514\uc5b4\ub97c<\/strong> \ud1b5\ud55c<\/strong> \ub192\uc740<\/strong> \uad00\ub828\uc131<\/strong> \ud655\ubcf4<\/strong><\/h3>\n

\uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ub9c8\ucf00\ud130\uc758 \uac70\uc758 40%\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \ub54c \uc7a0\uc7ac \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uad00\uc2ec\uc0ac\uc5d0 \ub300\ud55c \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \uc704\ud574, \uace0\uac1d\uc774 \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0c1\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\ud560 \ub54c \ub3c4\ub2ec\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc88b\uc740 \ubc29\ubc95\uc774 \uc788\uc744\uae4c\uc694?<\/p>\n

\"retail<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec<\/a>\ub97c \ud1b5\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc<\/a>\uc5d0\uac8c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub514\uc9c0\ud138 POS\uc5d0\uc11c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc790\uccb4\uc801\uc73c\ub85c \ubcf4\uc720\ud55c \ub2e4\uc591\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc2e4\uc2dc\uac04 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud574 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc694\ucee8\ub300, \ube0c\ub79c\ub4dc\uac00 \ud310\ub9e4\ud558\ub294 \uc0c1\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\uace0 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uad11\uace0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \ub124\uc774\ud2f0\ube0c \uc2a4\ud3f0\uc11c \uc0c1\ud488 \uad11\uace0\uc774\ub4e0 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc774\ub4e0, \uad11\uace0 \ucf58\ud150\uce20\ub294 \uc0ac\uc774\ud2b8\uc758 \ub098\uba38\uc9c0 \ubd80\ubd84\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4e4\uc5b4, \uad00\ub828\uc131 \ub192\uace0 \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uad00\ub828\uc131\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 ROI\uc5d0\uc11c \ubd84\uba85\ud788 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc758\ub8b0\ud55c Forrester Consulting\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \uc751\ub2f5\uc790\uc758 79%\uc640 EMEA \uc751\ub2f5\uc790\uc758 95%\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ud22c\uc790\ud55c \ub355\ubd84\uc5d0 \uad11\uace0 \ucea0\ud398\uc778\uc758 ROI\/ROAS\uac00 \uc99d\uac00\ud588\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.2<\/sup><\/p>\n

\"\"<\/a><\/p>\n

\ub514\uc9c0\ud138<\/strong> \uc804\ub7b5<\/strong> 2: <\/strong>\ucee4\ub125\ud2f0\ub4dc<\/strong> TV(CTV) <\/strong>\uad11\uace0\ub97c<\/strong> \ud1b5\ud55c<\/strong> \uc2e0\uaddc<\/strong> \uace0\uac1d<\/strong> \ud655\ubcf4<\/strong><\/h3>\n

\ubbf8\uad6d\uacfc \uc601\uad6d\uc758 \uacbd\uc6b0, \uac00\uad6c\uc758 70% \uc774\uc0c1\uc774 \uc2a4\ub9c8\ud2b8 TV(\uc778\ud130\ub137\uc774 \uc5f0\uacb0\ub41c \ucee4\ub125\ud2f0\ub4dc TV)\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.3 <\/sup>\uac00\uc7a5 \uc778\uae30 \uc788\ub294 Over-the-Top(OTT)<\/a>\uc778 Netflix\uc758 \uacbd\uc6b0, 2019\ub144 4\ubd84\uae30 1\uc5b5 6700\ub9cc \uba85\uc774\uc5c8\ub358 \uc720\ub8cc \uad6c\ub3c5\uc790 \uc218\uac00 2020\ub144 4\ubd84\uae30\uc5d0\ub294 2\uc5b5 4\ubc31\ub9cc \uba85\uc73c\ub85c \ub298\uc5c8\uc2b5\ub2c8\ub2e4. Disney+\ub294 \ucd9c\uc2dc \ud6c4 13\uac1c\uc6d4 \ub9cc\uc5d0 8,600\ub9cc \uba85\uc758 \uad6c\ub3c5\uc790\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.4<\/sup><\/p>\n

\uc774\ub7ec\ud55c \uc774\uc720\uc640 \ub354 \ub9ce\uc740 \uc774\uc720\ub85c, \ucee4\ub125\ud2f0\ub4dc TV \uad11\uace0<\/a>\ub294 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uc73c\uba70 \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, eMarketer\ub294 \ubbf8\uad6d CTV \uad11\uace0\uac00 2021\ub144\uc5d0\ub294 40% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.5<\/sup><\/p>\n

\"\"<\/p>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub824\ub294 \ub9c8\ucf00\ud130\ub294 \uae30\uc874 \ucc44\ub110\uacfc \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \ubc16\uc73c\ub85c \ub208\uc744 \ub3cc\ub9bc\uc73c\ub85c\uc368, \uc218\ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub9cc\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CTV<\/a>\ub294 \ud604\uc7ac \ub9c8\ucf00\ud130\uac00 \uc694\uad6c\ud558\ub294 \uac00\uc2dc\uc801\uc778 \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \ucf00\uc774\ube14\uc744 \uc2dc\uccad\ud558\uc9c0 \uc54a\ub294 \u2018\ucf54\ub4dc \ucee4\ud130\u2019 \ubc0f \u2018\ucf54\ub4dc \ub124\ubc84\u2019 \uace0\uac1d\uce35\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \ud6cc\ub96d\ud55c \uc635\uc158\uc785\ub2c8\ub2e4.<\/p>\n

\uc77c\ubc18 TV\uc640 \ub2ec\ub9ac \ucee4\ub125\ud2f0\ub4dc TV \uad11\uace0\ub294 \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574, \uad00\uc2ec \uc5c6\ub294 \uc2dc\uccad\uc790\uc5d0\uac8c\ub294 \uad11\uace0 \ube44\uc6a9\uc774 \uc9c0\ucd9c\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 OTT \uc11c\ube44\uc2a4(Netflix \ubc0f Hulu \uac19\uc740 \uc2a4\ud2b8\ub9ac\ubc0d \uc81c\uacf5\uc5c5\uccb4)\ub294 \uc0ac\uc6a9\uc790\uac00 \ub85c\uadf8\uc778\uc744 \ud574\uc57c \uc0ac\uc6a9\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\ub294 \uc790\uc0ac \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc0c1\ud488\uc5d0 \uac00\uc7a5 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CTV\uc758 \ub610 \ub2e4\ub978 \ud61c\ud0dd\uc740 \ub2e4\ub978 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd\uc758 \uad11\uace0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc804\ud658\uc744 \uc720\ub3c4\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uacbd\ub85c\ub97c \ud30c\uc545\ud558\uc5ec \ud480 \ud37c\ub110\uc5d0\uc11c \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc900\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138<\/strong> \uc804\ub7b5<\/strong> 3: <\/strong>\uc2a4\ud1a0\uc5b4<\/strong> \ucea0\ud398\uc778\uc744<\/strong> \ud1b5\ud574<\/strong> \uc628\ub77c\uc778\uc5d0\uc11c<\/strong> \uc624\ud504\ub77c\uc778<\/strong> \uace0\uac1d\ub4e4\uc5d0\uac8c<\/strong> \ub3c4\ub2ec<\/strong><\/h3>\n

\ucf54\ub85c\ub09819\ub85c \uc778\ud574, \uc18c\ube44\uc790\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ub9ce\uc774 \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc804\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub9cc \uad6c\ub9e4\ud55c \uace0\uac1d\ub4e4 \uc911 \uc77c\ubd80\ub294 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ud504\ub77c\uc778 \uac70\ub798\uc640 \uc628\ub77c\uc778 \uac70\ub798\uac00 \uc5f0\uacb0\ub418\uc5c8\uc2b5\ub2c8\uae4c? \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\ub85c \uc804\ud658\ud55c \uc801\uc774 \uc5c6\ub294 \uace0\uac1d\uc740 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n

\uc634\ub2c8\ucc44\ub110 \ub9e4\uc7a5 \ucea0\ud398\uc778\uc744 \ud1b5\ud574, \uad11\uace0\uc8fc\ub294 \uc624\ud504\ub77c\uc778 \uace0\uac1d\uacfc \uc628\ub77c\uc778 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \uc774 \ub370\uc774\ud130\ub97c \ucd94\uac00\uc801\uc778 \uc758\ub3c4 \ubc0f \ud589\ub3d9 \ub370\uc774\ud130\ub85c \ubcf4\uac15\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5a4 \uc628\ub77c\uc778 \uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\ub294\uc9c0 \ud30c\uc545\ud574, \uc774 \uace0\uac1d\ub4e4\uc744 \ub2e8\uace8 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac01 \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc774\ub098 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc73c\ub85c \uc720\ub3c4\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub370\uc774\ud130\uc640 \uc628\ub77c\uc778 \ub370\uc774\ud130\ub97c \ud1b5\ud569<\/a>\ud558\uba74, \ube0c\ub79c\ub4dc\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uac01 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc644\uc804\ud55c \uadf8\ub9bc\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uc0c1\ud638 \uc791\uc6a9, \uac80\uc0c9\ud55c \uad00\uc2ec \ubd84\uc57c \ubc0f \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638\ub97c \ud1b5\ud574, \uad11\uace0\uc8fc\ub294 \ub354 \uad00\ub828\uc131 \ub192\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub370\uc774\ud130\ub294 \ub610\ud55c \uad11\uace0\uc8fc\uac00 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d, \uc774\ud0c8 \uc704\ud5d8\uc774 \uc788\ub294 \uace0\uac1d \ubc0f \uc2dc\uc988\ub110 \uace0\uac1d, \ud560\uc778 \ud61c\ud0dd\uc744 \ucc3e\ub294 \uace0\uac1d \ub4f1 \ub2e4\uc591\ud55c \uc138\uadf8\uba3c\ud2b8\ub97c \ub354 \uc798 \uc2dd\ubcc4\ud558\uace0 \ub2e4\uac00\uac00\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 2021\ub144\uc5d0 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc634\ub2c8\ucc44\ub110 \ub178\ub825\uc5d0 \uc6b0\uc120 \uc21c\uc704\ub97c \ub450\uace0 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c 40% \uc774\uc0c1\uc758 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc624\ud504\ub77c\uc778\/\ub514\uc9c0\ud138 \ud1b5\ud569\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ub514\uc9c0\ud138<\/strong> \ub9c8\ucf00\ud305<\/strong> \uacc4\ud68d\uc758<\/strong> \ubbf8\ub798<\/strong> \ubcf4\uc7a5<\/strong><\/h3>\n

\uc774\ub7ec\ud55c \uc804\ub7b5\uc758 \uc7a5\uc810\uc740? \uad00\ub828\uc131, \uace0\uac1d \ud655\ubcf4 \ubc0f \uc720\uc9c0\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud130\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud574\uc904 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud5a5\ud6c4 \ub514\uc9c0\ud138 \uad11\uace0 \ud658\uacbd\uc758 \uc694\uad6c \uc0ac\ud56d\ub3c4 \ucda9\uc871\ud574\uc90d\ub2c8\ub2e4. \uc989, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0, \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc62c\ud574 \uacc4\ud68d\uacfc \uc2e4\uc801\uc744 \ud55c \ub2e8\uacc4 \ub04c\uc5b4 \uc62c\ub9ac\ub824\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc131\uacf5\uc801\uc778 \uc870\ud569\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\uc758 \uacc4\ud68d, \uc6b0\uc120\uc21c\uc704 \ubc0f \ub3c4\uc804\uacfc\uc81c\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 2021 \ub514\uc9c0\ud138 \uad11\uace0 \ud604\ud669 \ubcf4\uace0\uc11c\ub97c \ucc38\uace0\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\n

1<\/sup>\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624\uc758\ucf54\ub85c\ub09819\uac00\ub9c8\ucf00\ud305\uc5d0\ubbf8\uce58\ub294\uc601\ud5a5\uc124\ubb38\uc870\uc0ac, \uc804\uc138\uacc4, 2020\ub144 10\uc6d4, n=1039\u00a0\u00a0<\/span><\/span><\/p>\n<\/div>\n

\n

2<\/sup>\ucd9c\ucc98: A commissioned study conducted by Forrester C<\/span><\/span>o<\/span><\/span>nsulting on behalf of Criteo,\u00a0<\/span><\/span>July-<\/span><\/span>August 2020,\u00a0<\/span><\/span>North America<\/span><\/span>, n= 115,\u00a0<\/span><\/span>EMEA, n=109.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

\n

3<\/sup>\ucd9c\ucc98:\u00a0<\/span><\/span>https:\/\/www.statista.com\/statistics\/1107844\/access-to-smart-tv-in-households-worldwide<\/span><\/span><\/a>\u00a0<\/span><\/p>\n<\/div>\n

\n

4<\/sup>\ucd9c\ucc98:\u00a0<\/span><\/span>https:\/\/www.cnbc.com\/2021\/02\/11\/disney-says-it-now-has-94point9-million-disney-plus-subscribers.html<\/span><\/span><\/a>\u00a0<\/span><\/p>\n<\/div>\n

\n

5<\/sup><\/span><\/span>\ucd9c\ucc98:\u00a0<\/span><\/span>https:\/\/content-na1.emarketer.com\/us-connected-tv-advertising-2020<\/span><\/span><\/a>\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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