{"id":14841,"date":"2021-03-10T15:08:03","date_gmt":"2021-03-10T15:08:03","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14841"},"modified":"2021-03-10T15:53:27","modified_gmt":"2021-03-10T15:53:27","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ec%b5%9c%ea%b3%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b1%85%ec%9e%84%ec%9e%90cmo-%eb%b8%8c%eb%9e%9c%eb%8d%98-%eb%a7%a4%ec%b9%b4%ec%8b%9c%ec%99%80%ec%9d%98","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ec%b5%9c%ea%b3%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%b1%85%ec%9e%84%ec%9e%90cmo-%eb%b8%8c%eb%9e%9c%eb%8d%98-%eb%a7%a4%ec%b9%b4%ec%8b%9c%ec%99%80%ec%9d%98\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790(CMO) \ube0c\ub79c\ub358 \ub9e4\uce74\uc2dc\uc640\uc758 Q&#038;A"},"content":{"rendered":"<p>\ube0c\ub79c\ub358 \ub9e4\uce74\uc2dc\ub294 \ub3d9\ub8cc \uc9c1\uc6d0\ub4e4\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ub9cc\ub098\ub294 \uac83\uc5d0 \uc774\ubbf8 \uc775\uc219\ud574\uc84c\uc9c0\ub9cc, \uc774 \uc0c1\ud669\uc774 \uc774\uc804\uc758 \uc77c\uc0c1\uacfc\ub294 \uac70\ub9ac\uac00 \uba40\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub358\uc740 2020\ub144 \ub9d0 \ub9c8\ucf00\ud305 \ubc0f \uae00\ub85c\ubc8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud300\uc744 \uc774\ub044\ub294 \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790(CMO)\ub85c \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc785\uc0ac\ud588\uc73c\uba70, \uc9c0\uae08\uae4c\uc9c0 \ub300\ubd80\ubd84 \ub178\ud2b8\ubd81\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624 \ubb38\ud654\ub97c \uacbd\ud5d8\ud574\uc654\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub358 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ubaa8\ub4e0 \uc9c1\uc6d0\ub4e4\uc740 \ud558\ub8e8\uc18d\ud788 \uc548\uc804\ud558\uac8c \uc9c1\uc811 \uc5bc\uad74\uc744 \ub9c8\uc8fc\ud558\uac8c \ub420 \ub0a0\uc744 \uace0\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub358\uc740 \uc911\uc694\ud55c \ubcc0\ud601\uc758 \uc21c\uac04\uc5d0 \ud06c\ub9ac\ud14c\uc624\uc5d0 \ud569\ub958\ud588\uc73c\uba70, \ud06c\ub9ac\ud14c\uc624\uc758 \uc2a4\ud1a0\ub9ac\ub97c \uad6c\ucd95\ud558\uace0 \uc2dc\uc7a5\uacfc \uc774\ub97c \uacf5\uc720\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub294 \ubcc0\ud601\uc5d0 \ub300\ud574 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc785\uc0ac\ud558\uae30 \uc804\uc5d0\ub294 Nielsen Global Media\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \uc81c\ud488 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\ub85c \uc7ac\uc9c1\ud558\uba70, \uc774 \uae30\uc5c5\uc744 \uc804\ud1b5\uc801\uc778 TV \uc2dc\uccad\ub960 \uc870\uc0ac \uae30\uc5c5\uc5d0\uc11c \ucd5c\ucca8\ub2e8 \ub370\uc774\ud130 \ubc0f \uae30\uc220 \uae30\uc5c5\uc73c\ub85c \ubcc0\ubaa8\uc2dc\ud0a4\ub294 \ub370 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc804\uc5d0\ub294 \uae00\ub85c\ubc8c PR \ub300\ud589\uc0ac\uc778 Edelman\uc5d0\uc11c \ub300\uae30\uc5c5 \ubc0f \uae30\uc220 \uace0\uac1d\uc744 \uc704\ud55c \uc8fc\uc694 \ud504\ub85c\uc81d\ud2b8\ub97c \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub358\uc744 \ub9cc\ub098 \uadf8\uac00 \uc5b4\ub5bb\uac8c \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc548\ucc29\ud588\ub294\uc9c0 \uc54c\uc544\ubcf4\uace0, \uc11c\ud551, \ub9ac\ub354\uc2ed \uc2a4\ud0c0\uc77c, \uc2a4\uc6e8\uadf8 \ud328\ud0a4\uc9c0 \ub4f1\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ub97c \ub098\ub220 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc8fc\uc694 \ub300\ud654 \ub0b4\uc6a9\uc785\ub2c8\ub2e4.<\/p>\n<h3>1. 100% \uc6d0\uaca9\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc9c1\uc7a5 \uc0dd\ud65c\uc744 \uc2dc\uc791\ud55c\ub2e4\ub294 \uac83\uc774 \uc5b4\ub560\ub098\uc694?<\/h3>\n<p>\ud68c\uc0ac\uc5d0\uc11c \uc81c\uacf5\ud55c \ub178\ud2b8\ubd81\uc774 \uc774\uc804 \ud68c\uc0ac\uc5d0\uc11c \uc0ac\uc6a9\ud55c \ub178\ud2b8\ubd81\uacfc \uac70\uc758 \uac19\uc544\uc11c \uc880 \uc7ac\ubc0c\uc5c8\uc5b4\uc694. \ud648\uc624\ud53c\uc2a4\uc5d0\uc11c\uc758 \uac00\uc0c1 \uadfc\ubb34\ub77c\ub294 \uc124\uc815\uc5d0\ub294 \uc0ac\uc2e4 \ud070 \ubcc0\ud654\uac00 \uc5c6\uc5c8\uc8e0. \uadf8\ub798\uc11c Nielsen\uc758 \ub3d9\ub8cc\ub4e4\uc5d0\uac8c \uc791\ubcc4 \uc778\uc0ac\ub97c \ud558\uace0 \ub178\ud2b8\ubd81\uc744 \ub2eb\uc740 \ud6c4, \uac70\uc758 \ub3d9\uc77c\ud55c \ub178\ud2b8\ubd81\uc744 \uc5f4\uc5b4\uc11c \uc0c8\ub85c\uc6b4 \uc870\uc9c1\uc758 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc5bc\uad74\ub4e4\uacfc \ub2e4\ub978 \ub3c4\uc804\uacfc\uc81c\ub97c \ub9c8\uc8fc\ud55c\ub2e4\ub294 \uac83\uc774 \uc660\uc9c0 \ucd08\ud604\uc2e4\uc801\uc73c\ub85c \ub290\uaef4\uc84c\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud300\uc774 \ud648\uc624\ud53c\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\ud560 \ud06c\ub9ac\ud14c\uc624 \uc2a4\uc6e8\uadf8 \ud328\ud0a4\uc9c0\ub97c \ubcf4\ub0b4\uc900 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc81c \uc8fc\ubcc0\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624 \ube0c\ub79c\ub4dc\uac00 \ucc0d\ud78c \ubb3c\uac74\ub4e4\uc744 \ub208\uc73c\ub85c \uc9c1\uc811 \ubcf4\ub2c8\uae4c, \uc0c8\ub85c\uc6b4 \uc7a5\uc774 \uc5f4\ub838\ub2e4\ub294 \uac8c \ube44\ub85c\uc18c \uc2e4\uac10\uc774 \ub0ac\uac70\ub4e0\uc694.<\/p>\n<p>\ub9ce\uc740 \ubbf8\uad6d \uc9c1\uc6d0\ub4e4\uc774 \uc9c0\ub09c 3\uc6d4\ubd80\ud130 \uc7ac\ud0dd\uadfc\ubb34\ub97c \ud574\uc654\ub294\ub370, 100% \uc628\ub77c\uc778 \uadfc\ubb34\uac00 \uc774\uc81c \uc815\uc0c1\uc774\ub77c\uace0 \ub290\uaef4\uc9c0\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc0ac\ub78c\ub4e4\uc744 \ub9cc\ub098\uace0 \ub514\uc9c0\ud138 \ubc29\uc2dd\uc73c\ub85c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub3d9\uc548, \uc774\uac83\uc774 \uc815\uc0c1\uc774 \uc544\ub2d8\uc744 \uc2a4\uc2a4\ub85c \uc0c1\uae30\uc2dc\ud0a4\uace0 \uc138\uc0c1\uc774 \uc9c0\uae08 \ud63c\ub3c8 \uc0c1\ud0dc\uc5d0 \uc788\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub294 \ubbf8\ub798\uc5d0 \ub300\ud55c \ud76c\ub9dd\uc774 \uc788\ub2e4\ub294 \uc778\uc2dd\uc774\uae30\ub3c4 \ud558\uc8e0. \uc6b0\ub9ac\uac00 \uc11c\ub85c \uc548\uc804\ud558\uac8c \uc9c1\uc811 \ub300\uba74\ud560 \uc218 \uc788\uc744 \uac70\ub77c\ub294 \ud76c\ub9dd \ub9d0\uc774\uc5d0\uc694.<\/p>\n<h3>2. \ub9c8\ucf00\ud305 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubd84\uc57c\uc758 \uc5b4\ub5a4 \uc810\uc744 \uc88b\uc544\ud558\ub098\uc694?<\/h3>\n<p>\ub9c8\ucf00\ud305\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0\ub294 \ube44\uc988\ub2c8\uc2a4 \ub3c4\uc804\uacfc\uc81c\uc640 \ucc3d\uc758\uc801 \ub3c4\uc804\uacfc\uc81c\uac00 \uade0\ud615\uc744 \uc774\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uac00\uc7a5 \uc798 \ucd94\uc9c4\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ub9ac\ub354\uc2ed \ud300\uacfc \uc9c4\uc9c0\ud55c \ub300\ud654\ub97c \ub098\ub204\ub294 \uac8c \uc88b\uc2b5\ub2c8\ub2e4. \ub610 \uc6b0\ub9ac \ud300\uacfc \uc81c\uac00 \ud558\ub294 \ubaa8\ub4e0 \uc77c\uc5d0 \ucc3d\uc758\uc801\uc73c\ub85c \uc624\ubc84\ub808\uc774\ud558\ub294 \uac83\uc774 \uc88b\uc544\uc694. \uc608\uc220\uacfc \uc22b\uc790\ub97c \uba4b\uc9c0\uac8c \uacb0\ud569\ud558\ub294 \uc77c\uc774\uc8e0. \uc81c\uac00 \uac00\uc9c4 \ucc3d\uc758\uc801\uc778 \uba74\uacfc \ubd84\uc11d\uc801\uc778 \uba74\uc744 \uc774\ub04c\uc5b4 \ub0b4\uc8fc\uae30 \ub54c\ubb38\uc5d0 \uc88b\uc544\ud569\ub2c8\ub2e4.<\/p>\n<h3>3. \uc65c \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc785\uc0ac\ud558\uae30\ub85c \uacb0\uc2ec\ud588\ub098\uc694?<\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ud575\uc2ec\uc801\uc778 \ubcc0\ud601\uc758 \uc2dc\uae30\uc5d0 \ub193\uc5ec \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc774\ud574\ud558\uace0 \ud568\uaed8 \uc774 \uc5ec\uc815\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \ub3d5\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud558\uc8e0. \ub54c\ub54c\ub85c \uae30\uc5c5\uc774 \uc5b4\ub5a4 \uc77c\uc744 \ud55c\ub2e4\uace0 \uc0ac\ub78c\ub4e4\uc774 \uc0dd\uac01\ud558\ub294 \uac83\uacfc \uc2e4\uc81c\ub85c \ud560 \uc218 \uc788\ub294 \uac83 \uc0ac\uc774\uc5d0\ub294 \ucc28\uc774\uac00 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0, \uc6b0\ub9ac \ud300\uc740 \uadf8 \ucc28\uc774\ub97c \uc881\ud788\uace0 \uc0ac\ub78c\ub4e4\uc774 \ubbf8\ub798 \uc131\uc7a5\uc744 \ud5a5\ud574 \uc6b0\ub9ac\uac00 \uc5b4\ub5bb\uac8c \ub098\uc544\uac00\uace0 \uc788\ub294\uc9c0 \ubcfc \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ud575\uc2ec\uc801\uc778 \uc6d0\ub3d9\ub825\uc774 \ub418\uc5b4\uc90d\ub2c8\ub2e4. \uae30\uc5c5\uc758 \uc131\uacf5\uc5d0 \uc5c6\uc5b4\uc11c\ub294 \uc548\ub418\ub294 \uc77c\uc774\uc8e0. \uc81c\uac8c\ub294 \ub9e4\uc6b0 \ud765\ubbf8\ub85c\uc6b4 \uc77c\uc774\uace0, \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \uc218\uc900\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uac00\uce58 \uc788\uace0 \ud544\uc694\ud55c \uc77c\uc778\uac00\ub97c \ub2e4\uc2dc\uae08 \uc0c1\uae30\uc2dc\ucf1c \uc8fc\uc5c8\uc5b4\uc694. \uae30\ud68c\uac00 \uc0dd\uae30\uba74 \uc7a1\uc544\uc57c \ud558\ub294 \uc774\uc720\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc744 \uc218 \uc788\uc8e0. \uadf8\ub807\uac8c \uc5b4\ub824\uc6b4 \uacb0\uc815\uc740 \uc544\ub2c8\uc5c8\uc5b4\uc694.<\/p>\n<h3>4. \uc2a4\uc2a4\ub85c\uc758 \ub9ac\ub354\uc2ed \uc2a4\ud0c0\uc77c\uc744 \uc5b4\ub5bb\uac8c \uc815\uc758\ud558\uc2dc\ub098\uc694?<\/h3>\n<p>\uac04\ub2e8\ud558\uac8c \ub9d0\ud558\uae34 \uc5b4\ub835\uc9c0\ub9cc, \uc800\ub294 \uc788\ub294 \uadf8\ub300\ub85c\uc758 \uc81c \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc81c\uac00 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc790\uc9c8\uc744 \ud300\uc5d0\ub3c4 \uc694\uad6c\ud558\ub294 \ud3b8\uc774\uc5d0\uc694. \uc911\uc694\ud55c \uac83\uc740 \uc9c1\uc6d0\ub4e4\uc774 \ud568\uaed8 \uc131\ucde8\ud558\uace0\uc790 \ud558\ub294 \uac83\uc5d0 \ub300\ud55c \ub354 \ud070 \uadf8\ub9bc\uc744 \uc774\ud574\ud558\ub3c4\ub85d \ub3d5\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \ud558\ub098\uc758 \ubaa9\ud45c\ub97c \uac00\uc9c4 \ud55c \ud300\uc774\ub77c\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774\uc8e0. \uc774\ub294 \uc9c1\uc6d0\ub4e4\uc774 \uc790\uc2e0\uc758 \uc77c\uc774 \uc65c \uc911\uc694\ud55c\uc9c0 \uc774\ud574\ud558\uace0 \uc790\uc2e0\uc774 \ud558\ub294 \uc77c\uc5d0 \ub354 \uad00\uc2ec\uc744 \uac16\ub3c4\ub85d \ub3d9\uae30\ub97c \ubd80\uc5ec\ud574\uc90d\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc774 \uc790\uc2e0\uc758 \uc77c\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uba74, \ucc45\uc784\uac10\uc744 \ub290\ub07c\uace0 \ub354 \uc798\ud558\ub824\uace0 \ub178\ub825\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub294 \uc790\uc2e0\uacfc \uc8fc\ubcc0 \ud300\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \ub192\uc5ec \uc90d\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.edelman.com\/blog\/ever-account-executive\">\ub9ac\ucc98\ub4dc \uc5d0\ub378\ub9cc(Richard Edelman)<\/a>\uc774 &#8220;\ubaa8\ub4e0 \uc0ac\ub78c\uc740 \uac01 \uacc4\uc815\uc758 \uc784\uc6d0\uc774\ub2e4&#8221;\ub77c\ub294 \ub9d0\uc744 \ud588\uc5b4\uc694. \uc218\ud3c9\uc801 \uc870\uc9c1\uc744 \ucd09\uc9c4\ud558\uace0 \uc9c1\uae09 \uccb4\uacc4\ub098 \uc9c1\ud568\uc5d0 \uc5bd\ub9e4\uc774\uc9c0 \ub9d0\uc544\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\uc8e0. \uccb4\uacc4\uc640 \uc870\uc9c1\uc774 \uc874\uc7ac\ud558\ub294 \ub370\ub294 \uc774\uc720\uac00 \uc788\uaca0\uc9c0\ub9cc, \uadf8\uac83\uc774 \uc9c1\uc811 \uc18c\ub9e4\ub97c \uac77\uc5b4 \ubd99\uc774\uace0 \ub098\uc11c\uc11c \ubaa8\ub450\uc5d0\uac8c \uc5c5\ubb34\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub370 \uc7a5\uc560\ubb3c\uc774 \ub418\uba74 \uc548\ub429\ub2c8\ub2e4. \uc218\ud3c9\uc801\uc778 \uc870\uc9c1\uc740 \uc9c1\uc6d0\ub4e4\uc774 \uacf5\ub3d9 \uc774\uc775\uc744 \uc704\ud574 \uc55e\uc73c\ub85c \ub098\uc544\uac00\ub294 \ud5cc\uc2e0\uc801\uc778 \ud300\uc758 \uc77c\uc6d0\uc774\ub77c\ub294 \uc0ac\uc2e4\uc5d0 \uc790\ubd80\uc2ec\uc744 \uac00\uc9c0\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub9e4\uc77c \uc7ac\ubc0c\uac8c \uc77c\ud558\uace0 \ucd5c\ub300\ud55c \uc5c5\ubb34 \ud658\uacbd\uc744 \uc990\uac81\uac8c \ub9cc\ub4e4\ub824\uace0 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\ucc98\ub7fc \uc7ac\ud0dd \uadfc\ubb34\ub97c \ud558\ub294 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc880 \uc5b4\ub824\uc6b4 \uc77c\uc774\uae34 \ud558\uc9c0\ub9cc\uc694. \uc800\ub294 \ud504\ub85c\ub2f5\uac8c, \ucd5c\ub300\ud55c \uc788\ub294 \uadf8\ub300\ub85c\uc758 \uc81c \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\ub824\uace0 \ub178\ub825\ud558\uace0 \uc788\uace0, \uc6b0\ub9ac \ud300\ub3c4 \ub611\uac19\uc774 \ud3b8\uc548\ud558\uac8c \uadf8\ub798\uc92c\uc73c\uba74 \ud569\ub2c8\ub2e4. \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \u2018\uc628\uc804\ud55c \ub098\ub85c \uc784\ud558\ub294 \uc9c1\uc7a5 \uc0dd\ud65c\u2019\uc774\ub77c\ub294 \uac1c\ub150\uc774 \ub4f1\uc7a5\ud588\uc5b4\uc694. \uc800\ub3c4 \ucd5c\ub300\ud55c \uadf8\ub807\uac8c \ud558\ub824\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<h3>5. \ub204\uac00 \uba58\ud1a0\uc774\uace0 \uc5b4\ub514\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\ub098\uc694?<\/h3>\n<p>\uadf8\ub3d9\uc548 \uc9c1\uc7a5 \uc0dd\ud65c\uc744 \ud558\uba74\uc11c \uc601\uac10\uc744 \uc8fc\ub294 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uacfc \ud568\uaed8 \uc77c\ud560 \uae30\ud68c\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \ud68c\uc0ac\uc5d0 \uba38\ubb3c\ub800\ub358 \uc8fc\ub41c \uc774\uc720\ub3c4 \uadf8 \ub54c\ubb38\uc774\uc5c8\uc8e0. \ub9ac\ub354\uc2ed \uc2a4\ud0c0\uc77c\uc774\ub4e0 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \uc2e4\ud589\ud558\ub294 \ubc29\uc2dd\uc774\ub4e0, \uc81c \uba58\ud1a0\ub4e4\uc740 \uc874\uacbd\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \ud568\uaed8 \uc77c\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc5d0 \uae30\uc05c \ub9c8\uc74c\uc73c\ub85c \uc628 \uac83\ub3c4 \uadf8 \ub54c\ubb38\uc774\uc5d0\uc694. \uba54\uac74 \ud074\ub77c\ud070(Megan Clarken)\uacfc \ub2e4\uc2dc \uc77c\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uac70\ub4e0\uc694. \uba54\uac74\uc774 \ud06c\ub9ac\ud14c\uc624\uc5d0 CEO\ub85c \ud569\ub958\ud558\uae30 \uc804\uc5d0, Nielsen\uc5d0\uc11c \uac19\uc774 \uc77c\ud588\uc5b4\uc694. \uba54\uac74\uacfc \ucd94\uc9c4\ub825\uc744 \uc815\ub9d0 \uc874\uacbd\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \uc911\uc694\ud55c \uc774 \uc2dc\uae30\uc5d0 \uba54\uac74\uacfc \ub2e4\uc2dc \uc77c\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc740 \ud2b9\ubcc4\ud55c \uae30\ud68c\uc785\ub2c8\ub2e4. \ud300\uc758 \uc77c\uc6d0\uc774 \ub418\uc5b4 \uc815\ub9d0 \uae30\uc069\ub2c8\ub2e4.<\/p>\n<h3>6. \uc9c0\uae08\uae4c\uc9c0 \ubc1b\uc740 \ucd5c\uace0\uc758 \uacbd\ub825 \uc870\uc5b8\uc740 \uc5b4\ub5a4 \uac83\uc774 \uc788\ub098\uc694?<\/h3>\n<p>\uc218\ub144 \ub3d9\uc548 \ud6cc\ub96d\ud55c \uc870\uc5b8\uc744 \ub9ce\uc774 \ubc1b\uc544\uc11c, \uba87 \uac00\uc9c0\ub294 \uc81c \uc778\uc0dd \ubaa8\ud1a0\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \uccab \ubc88\uc9f8\ub294 \ub0b4\uac00 \ud1b5\uc81c\ud560 \uc218 \uc788\ub294 \uac83\uc740 \ud1b5\uc81c\ud558\ub824\uace0 \ub178\ub825\ud558\uace0, \ud1b5\uc81c\ud560 \uc218 \uc5c6\ub294 \uac83\uc5d0\ub294 \uc5d0\ub108\uc9c0\ub97c \ub0ad\ube44\ud558\uc9c0 \ub9d0\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc9c1\uc7a5 \uc0dd\ud65c\uc5d0\uc11c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\ud68c\uc758 \uc77c\uc6d0\uc73c\ub85c\uc11c\ub3c4 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc138\uc0c1\uc5d0 \uac70\ub300\ud55c \ubcc0\ud654\ub97c \uac00\uc838\uc624\ub824\uace0 \ud55c\ub2e4\uba74, \uc27d\uac8c \uc555\ub3c4\ub418\uac70\ub098 \ubb34\ub825\uac10\uc744 \ub290\ub07c\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8 \ubaa9\ud45c\ub97c \uc791\uac8c \ubd84\ud574\ud558\uba74 \ud22c\ud45c, \uc790\uc6d0 \ubd09\uc0ac, \uc194\uc120 \uc218\ubc94, \uac01 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc601\ud5a5\ub825 \uad6c\ucd95\uac19\uc774 \uc131\ucde8\ud560 \uc218 \uc788\ub294 \uce21\uba74\ub4e4\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc704\uae30 \uad00\ub9ac, \uc804\ub7b5 \uacc4\ud68d \ub610\ub294 \ucee4\ub9ac\uc5b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc5ec\ub7ec \ub2e4\ub978 \uc0c1\ud669\uc5d0 \uac19\uc740 \uc6d0\uce59\uc744 \uc801\uc6a9\ud558\uba74 \ud55c \uac78\uc74c\uc529 \uc55e\uc73c\ub85c \ub098\uc544\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc800\ub294 \ub610 \uc8fc\uc5b4\uc9c4 \ubaa8\ub4e0 \uc635\uc158\uc744 \uace0\ub824\ud558\ub294 \uac83\uc744 \uc88b\uc544\ud569\ub2c8\ub2e4. \uc0c1\ud669\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \ucc3d\uc758\uc801\uc73c\ub85c \uc0dd\uac01\ud574\uc57c \ud560 \ub54c\uba74, \uc2a4\ud399\ud2b8\ub7fc\uc744 \ub9cc\ub4e4\uc5b4\ubd05\ub2c8\ub2e4. \uadf8 \uc2a4\ud399\ud2b8\ub7fc\uc758 \ud55c\ucabd \ub05d\uc5d0\ub294 \uac00\uc7a5 \ube44\uc2e4\uc6a9\uc801\uc774\uace0 \uc815\uc2e0 \ub098\uac04 \ubb38\uc81c \ud574\uacb0 \ubc29\ubc95\uc744 \ub450\uace0, \ub2e4\ub978 \ub05d\uc5d0\ub294 \ucd5c\uc18c\ud55c\uc758 \ub178\ub825\uc774 \ub4dc\ub294 \uc635\uc158\uc744 \ub193\ub294 \uac83\uc774\uc8e0. \uadf8\ub7f0 \ub2e4\uc74c, \uadf8 \uc2a4\ud399\ud2b8\ub7fc \uac00\uc6b4\ub370\uc5d0 \uac00\ub2a5\ud55c \ud55c \ub9ce\uc740 \uc635\uc158\uc744 \ucd94\uac00\ud574\uc11c \uc62c\ubc14\ub978 \uacbd\ub85c\uc5d0 \ub3c4\ub2ec\ud560 \ub54c\uae4c\uc9c0 \ubaa8\ub4e0 \uc635\uc158\uc744 \ud3c9\uac00\ud574\ubd05\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3>7. \uc560\ub4dc \ud14c\ud06c \ubd84\uc57c\uc5d0\uc11c \uc77c\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \ubb34\uc5c7\uc744 \ud558\uace0 \uc2f6\uc740\uac00\uc694?<\/h3>\n<p>\uae00\uc384\uc694, \uc6b0\ub9ac \uac00\uc871\ub3c4 \uadf8 \uacb0\uc815\uc5d0 \ub3d9\ucc38\ud574\uc57c \ud560 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc800 \ud63c\uc790\ub9cc\uc758 \ubb38\uc81c\uac00 \uc544\ub2c8\ub2c8\uae4c\uc694. \uadf8\ub807\uc9c0\ub9cc \uce74\ub9ac\ube0c\ud574\uc5d0 \uc788\ub294 \uc12c\uc5d0 \uc0b4\uace0 \uc2f6\uc5b4\uc694. \uac00\uc871\uacfc \ud568\uaed8 \uc11c\ud551 \uac15\uc2b5\ub3c4 \ud558\uace0 \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c \uc77c\ud558\uba74\uc11c \uc644\uc804\ud788 \ub2e4\ub978 \uc0b6\uc744 \uc0b4\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ubb3c\ub860 \uc11c\ud551\uc744 \uac00\ub2a5\ud55c \ud55c \ub9ce\uc774 \ud558\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3>8. \uac00\uc7a5 \uc88b\uc544\ud558\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc774 Billabong\uc758 \u2018<a href=\"https:\/\/vimeo.com\/14838588\">\uc11c\ud37c\ub9cc\uc774 \uadf8 \ub290\ub08c\uc744 \uc548\ub2e4<\/a>\u2019\ub77c\uace0 \ud558\uc2e0 \uac70 \ubcf4\ub2c8 \uac10\uc774 \uc624\ub124\uc694. \uc65c \uc774 \uad11\uace0\uc5d0 \ud2b9\ud788 \uacf5\uac10\uc744 \ud558\uc2dc\ub098\uc694?<\/h3>\n<p>\uadf8 \uad11\uace0 \ucea0\ud398\uc778\uc740 \uc81c\uac00 \uc5b4\ub9b4 \ub54c \ub098\uc628 \uac70\ub77c \uae30\uc5b5\uc5d0 \ub0a8\uc2b5\ub2c8\ub2e4. Billabong\uc740 \uc2dc\uc6d0\ud55c \ud30c\ub3c4\ub97c \uac00\ub97c \ub54c\uc758 \uace0\uc720\ud55c \ub290\ub08c\uc744 \uc798 \ud3ec\ucc29\ud588\uc5b4\uc694. \uadf8\ub7f0 \ub290\ub08c\uc740 \uc5b4\ub514\uc11c\ub3c4 \ub290\ub084 \uc218 \uc5c6\uc8e0. \ucc98\uc74c \uc11c\ud551 \ub808\uc2a8\uc744 \ubc1b\uc740 \uc0ac\ub78c\ub4e4\uacfc \uc774\uc57c\uae30\ub97c \ub098\ub220\ubcf4\uba74 \ud655\uc2e4\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ub9d0 \uc9dc\ub9bf\ud55c \ub290\ub08c\uc774\ub77c \ub2e4\uc2dc \ub610 \ub290\uaef4\ubcf4\uace0 \uc2f6\uc8e0. Billabong\uc740 \ud6cc\ub96d\ud55c \ucc3d\uc758\ub825\uacfc \uba54\uc2dc\uc9c0, \ub3c4\ub2ec \ubc94\uc704 \ubc0f \ubc30\uce58, \ucf58\ud14c\uc2a4\ud2b8, \uc2a4\ud3f0\uc11c\uc2ed\uae4c\uc9c0 \uc644\ubcbd\ud558\uac8c \uadf8 \uc990\uac70\uc6c0\uc744 \ud3ec\ucc29\ud574\ub0c8\uc5b4\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h3>9. \ubaa8\ub450\uac00 \uc77d\uc5b4\ubd10\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc138 \uad8c\uc758 \ucc45\uc740 \ubb34\uc5c7\uc774\uba70 \uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h3>\n<p>\ucc45 \uc81c\ubaa9 \ubcf4\ub2e4\ub294 \ucc45\uc758 <em>\uc720\ud615<\/em>\uc744 \ucd94\ucc9c\ud558\uace0 \uc2f6\uc5b4\uc694.<\/p>\n<ul>\n<li><strong>\ube44\uc988\ub2c8\uc2a4<\/strong> \u2014 \ube44\uc988\ub2c8\uc2a4 \ucc45\uc744 \uc77d\ub294\ub2e4\uace0 \ud558\uba74 \uc774\uc0c1\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc788\ub294\ub370\uc694. \ube44\ubc00\uc744 \uc54c\ub824\ub4dc\ub9b4\uaed8\uc694. \ucc98\uc74c \uba87 \uc7a5\ub9cc \uc77d\uc5b4\ub3c4 \uac00\uc7a5 \uc911\uc694\ud55c \uc0ac\ud56d\ub4e4\uc744 \uc54c \uc218 \uc788\uc5b4\uc694. \ub098\uba38\uc9c0 \ubd80\ubd84\uc740 \ucd08\uae30 \uc7a5\uc5d0 \ub300\ud55c \uc0ac\ub840\uc5d0 \uc911\uc810\uc744 \ub450\uc8e0. <em>(<\/em><em>\ubbf8\uce58<\/em> <em>\ubc18\uc2a4<\/em><em>(Mitch Barns)<\/em><em>\uc758<\/em> <em>\ud301<\/em><em>)<\/em>. \ud558\uc9c0\ub9cc \uc81c\uac00 \ub05d\uae4c\uc9c0 \ub2e4 \uc77d\uace0 \ucd94\ucc9c\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ucc45\uc740 Harvard Business Review\uac00 \ucd9c\uac04\ud55c \uc5d0\uc138\uc774 <a href=\"https:\/\/www.goodreads.com\/book\/show\/421148.Harvard_Business_Review_on_Leadership\"><em>\ub9ac\ub354\uc2ed\uc5d0<\/em> <em>\ub300\ud558\uc5ec<\/em><em>(On Leadership)<\/em><\/a><em><u>\uc785\ub2c8\ub2e4<\/u><\/em><em><u>. <\/u><\/em><\/li>\n<li><strong>\uc5ed\uc0ac<\/strong> \u2014 \uc5ed\uc0ac\uc801\uc778 \uc9c0\ub3c4\uc790\ub4e4\uc758 \uc911\uc694\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud574\uc694. \uc804\uae30 \ub610\ub294 \uc5ed\uc0ac \ub17c\ud53d\uc158\uc744 \uc77d\uc73c\uba74 \ud604\uc7ac\uc5d0 \ub300\ud55c \uacfc\uac70\uc758 \uc601\ud5a5\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc8e0. \uc81c\uac00 \ucd94\ucc9c\ud558\ub294 \ucc45\uc740 \ud5e8\ub9ac \ud0a4\uc2e0\uc800(Henry Kissinger) \uc804 \ubbf8\uad6d \uad6d\ubb34\uc7a5\uad00\uc774 \uc4f4 <a href=\"https:\/\/www.goodreads.com\/book\/show\/781183.Diplomacy\"><em>\uc678\uad50<\/em><em>(Diplomacy)<\/em><\/a>\ub77c\ub294 \ucc45\uc785\ub2c8\ub2e4. \uad49\uc7a5\ud788 \uae38\uc5b4\uc11c, \ub2e4 \uc77d\uc5b4 \ubcf4\ub77c\uace0 \ub9d0\uc500\ub4dc\ub9b4 \uc218\ub294 \uc5c6\uc9c0\ub9cc, \uc678\uad50\uc640 \uad6d\uc81c \uad00\uacc4\uc5d0 \ub300\ud55c \ud765\ubbf8\ub85c\uc6b4 \uc5ed\uc0ac\ub97c \uc54c \uc218 \uc788\ub294 \ucc45\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc18c\uc124<\/strong> \u2014 \uc18c\uc124\uc744 \uc77d\uc73c\uba74 (\uc774\uc0c1\ud560\uc218\ub85d \ub354 \uc88b\uc740\ub370\uc694) \ube44\uc988\ub2c8\uc2a4\uc640 \uc5ed\uc0ac\uc801 \uac1c\ub150\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc0c1\uc0c1\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uc5b4\uc11c \uc88b\uc2b5\ub2c8\ub2e4. \uc800\ub294 <a href=\"https:\/\/www.cormacmccarthy.com\/\">\ucf54\ub9e5 \ub9e4\uce74\uc2dc(Cormac McCarthy)<\/a>\uc640 \ub2e4\ub978 \uc18c\uc124\uac00\ub4e4\uc758, \ud604\uc2e4\uc5d0\uc11c \uc870\uae08 \ubc97\uc5b4\ub098 \uc644\uc804\ud788 \ub2e4\ub978 \uac83\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc18c\uc124\ub4e4\uc744 \ub9ce\uc774 \uc77d\uc5b4\uc694. .<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\uc2dc\uac04\uc744 \ub0b4\uc5b4 \ub300\ud654\ub97c \ub098\ub220\uc900 \ube0c\ub79c\ub358\uc5d0\uac8c \uac10\uc0ac\ub4dc\ub9bd\ub2c8\ub2e4! \ub354 \ub9ce\uc740 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ub354\ub4e4\uc758 \uc18c\uc2dd\uc744 \ub4e3\uace0 \uc2f6\ub2e4\uba74 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/ceo%eb%a1%9c%ec%84%9c-%ec%b2%ab%ed%95%b4%ec%97%90-%ec%96%bb%ec%9d%80-4%ea%b0%80%ec%a7%80-%ea%b5%90%ed%9b%88\/\">\uba54\uac74 \ud074\ub77c\ud070\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 CEO\ub85c \uccab\ud574\uc5d0 \uc5b4\ub5a4 \uac83\uc744 \ubc30\uc6e0\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub358 \ub9e4\uce74\uc2dc\ub294 \ub3d9\ub8cc \uc9c1\uc6d0\ub4e4\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ub9cc\ub098\ub294 \uac83\uc5d0 \uc774\ubbf8 \uc775\uc219\ud574\uc84c\uc9c0\ub9cc, \uc774 \uc0c1\ud669\uc774 \uc774\uc804\uc758 \uc77c\uc0c1\uacfc\ub294 \uac70\ub9ac\uac00 \uba40\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub358\uc740 2020\ub144 \ub9d0 \ub9c8\ucf00\ud305 \ubc0f \uae00\ub85c\ubc8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud300\uc744 \uc774\ub044\ub294 \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790(CMO)\ub85c 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