{"id":14845,"date":"2021-03-11T20:15:19","date_gmt":"2021-03-11T20:15:19","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14845"},"modified":"2022-12-02T14:13:55","modified_gmt":"2022-12-02T14:13:55","slug":"%eb%b8%8c%eb%9d%bc%ec%9a%b0%ec%a0%80%ea%b0%80-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%98-%ea%b2%8c%ec%9d%b4%ed%8a%b8-%ed%82%a4%ed%8d%bc%ea%b0%80-%eb%90%98%ec%96%b4%ec%84%9c%eb%8a%94-%ec%95%88%eb%90%98","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b8%8c%eb%9d%bc%ec%9a%b0%ec%a0%80%ea%b0%80-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%98-%ea%b2%8c%ec%9d%b4%ed%8a%b8-%ed%82%a4%ed%8d%bc%ea%b0%80-%eb%90%98%ec%96%b4%ec%84%9c%eb%8a%94-%ec%95%88%eb%90%98\/","title":{"rendered":"\ube0c\ub77c\uc6b0\uc800\uac00 \uc778\ud130\ub137\uc758 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uac00 \ub418\uc5b4\uc11c\ub294 \uc548\ub418\ub294 \uc774\uc720"},"content":{"rendered":"<p><em>\uc774 \uac8c\uc2dc\ubb3c\uc740 2020\ub144 9\uc6d4 9\uc77c<\/em><em>\u00a0<\/em><a href=\"https:\/\/www.adexchanger.com\/data-driven-thinking\/why-browsers-shouldnt-be-the-gatekeepers-of-the-internet\/\"><em>AdExchanger\uc5d0<\/em><\/a><em>\u00a0<\/em><em>\uac8c\uc7ac\ub418\uc5c8\ub358 \uae00\uc785\ub2c8\ub2e4.<\/em><\/p>\n<p>\uc6f9 \ube0c\ub77c\uc6b0\uc800\ub294 25\ub144 \uc804 \ucd9c\uc2dc\ub41c \uc774\ud6c4\ub85c \uc0c1\ub2f9\ud55c \ud798\uc744 \ucd95\uc801\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\ub294 \uacf5\uae09\uc6d0\uc774\uc790\u00a0<em>\uc218\uc694\uc790\uc774\uba70,<\/em><em>\u00a0<\/em>\uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc5f4\uc1e0\ub97c \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc6b0\uc800\ub294 \uc774\ub7ec\ud55c \ud798\uc73c\ub85c \ud5a5\ud6c4 \uc0ac\uc6a9\uc790\uac00 \uc778\ud130\ub137\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \ubc29\uc2dd\uc5d0 \ud070 \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud569\ub2c8\ub2e4. \uc5c5\uacc4\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ub6f0\uc5b4 \ub118\uc5b4 \uc0ac\uc6a9\uc790 \uc911\uc2ec\uc73c\ub85c \uad11\uace0\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ub17c\uc758\ub97c \ud558\ub2e4 \ubcf4\uba74, \uc774\ub7f0 \uc9c8\ubb38\uc774 \ub5a0\uc624\ub985\ub2c8\ub2e4. \ud55c \ud300\uc774 \uacf5\uaca9\uacfc \uc218\ube44\ub294 \u00a0<em>\ubb3c\ub860<\/em><em>\u00a0<\/em>\uc2ec\ud310\uae4c\uc9c0 \ud558\ub294\ub370, \uc774\ub97c \uacbd\uae30\ub77c\uace0 \ubd80\ub97c \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<h3><strong>\ud22c\uba85\uc131\uacfc<\/strong> <strong>\uc5f0\uacb0\ub418\ub294<\/strong> <strong>\uc911\ub9bd\uc131<\/strong><\/h3>\n<p>\ub3c5\ub9bd\uc801\uc778 \uc81c3\uc790\ub97c \uad11\uace0 \ud504\ub85c\uc138\uc2a4\uc758 \uac8c\uc774\ud2b8\ud0a4\ud37c\ub85c \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uac83\uc740 \uae09\uc9c4\uc801\uc778 \uc544\uc774\ub514\uc5b4\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc W3C\uc5d0\uc11c SPARROW \uc81c\uc548\uc744 \ud1b5\ud574 \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \uc9c0\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub3c5\ub9bd\uc801\uc778 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uac00 \uc788\uc73c\uba74 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud22c\uba85\uc131\uacfc \ud544\uc694\ud55c \uc81c\uc5b4\uad8c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c5\ub9bd \uae30\uad00\uc740 \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac \uac04\uc758 \uac00\uce58 \uad50\ud658\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0, \uad11\uace0\uc640 \uad00\ub828\ub41c \ub370\uc774\ud130 \uc218\uc9d1\uc774\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc774 \uc911\ub9bd\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ube0c\ub77c\uc6b0\uc800\ub4e4\uc740 \uc5c5\uacc4 \uac04 \uc811\uadfc \ubc29\uc2dd\uc774 \uc544\ub2c8\ub77c, \uc790\uccb4\uc801\uc778 \uc138\uacc4\uad00\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc77c\ubc29\uc801\uc778 \uad00\uc810\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc911 \ub300\ub2e4\uc218\ub294 \uad11\uace0\ub97c \ud1b5\ud574 \uc9c1\uc811\uc801\uc73c\ub85c \ub610\ub294 \uc571 \uc2a4\ud1a0\uc5b4 \uad6c\ub3c5 \uc218\uc775\uc744 \ud1b5\ud574, \ud070 \uc0c1\uc5c5\uc801 \uc774\ud574 \uad00\uacc4\uac00 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0 \ub3c5\ub9bd\uc801\uc778 \uac83\uacfc\ub294 \uac70\ub9ac\uac00 \uba49\ub2c8\ub2e4.<\/p>\n<p>W3C\uc5d0\uc11c \ub17c\uc758\ub418\uace0 \uc788\ub294 \ube0c\ub77c\uc6b0\uc800\uc758 \uc81c\uc548\ub4e4\uc740 \ub610\ud55c \uc778\ud130\ub137\uc744 \uc9c0\uc9c0\ud558\ub294 \uac00\uce58 \uad50\ud658\uc744 \uc704\ud0dc\ub86d\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc6b0\uc800\ub294 \uacbd\ub9e4\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 \uad11\uace0\uc8fc \uc218\ub97c \uc81c\ud55c\ud574\uc57c \ud560 \uac83\uc774\ubbc0\ub85c, \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uc218\uc775\uc774 \uac10\uc18c\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc81c\uc57d\uc5d0, \uc131\ub2a5\uc0c1\uc758 \uc774\uc720\ub85c \uad11\uace0\uc8fc\uac00 \uace0\uae09 \uc785\ucc30 \ubaa8\ub378\uc744 \uc11c\ubc84 \uce21\uc5d0 \ubc30\ud3ec\ud558\uc9c0 \ubabb\ud558\ub3c4\ub85d \ud558\ub294 \ube0c\ub77c\uc6b0\uc800\ub4e4\uae4c\uc9c0 \ub354\ud574\uc9c0\uba74, \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubb34\ub8cc \ucf58\ud150\uce20\ub294 \ub300\ud3ed \uc904\uc5b4\ub4ed\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uad11\uace0\uc8fc\ub294 \ubd80\uc815 \uad11\uace0\ub97c \uac10\uc9c0\ud558\uace0 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc704\uce58\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\uac1c\uc778\uc815\ubcf4<\/strong> <strong>\ubcf4\ud638\uc640<\/strong> <strong>\uacbd\ud5d8\uc740<\/strong> <strong>\uc0c1\ud638<\/strong> <strong>\ubc30\ud0c0\uc801\uc774\uc9c0<\/strong> <strong>\uc54a\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ubb3c\ub860 \uc0ac\uc6a9\uc790\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uc800\uc7a5\ub418\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uacfc \uac1c\uc778\uc815\ubcf4\uac00 \uc774\uc6a9\ub418\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uc81c\uc5b4\ub97c \uc6d0\ud558\uc9c0\ub9cc, \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ubb34\ub8cc \uc561\uc138\uc2a4\ub97c \ud3ec\uae30\ud558\uae38 \uc6d0\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubb34\ub8cc \ucf58\ud150\uce20 \uc561\uc138\uc2a4\ub294 \uc778\ud130\ub137\uc758 \uae30\ubc18\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \ub3c5\ub9bd\uc801\uc778 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uc758 \ub3c4\uc785\uc73c\ub85c, \uc774\ub7ec\ud55c \uc774\ubd84\ubc95\uc801 \uc0ac\uace0\ub294 \uc0ac\ub77c\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc758 \uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \ube0c\ub77c\uc6b0\uc800\ub97c \uc81c\uac70\ud568\uc73c\ub85c\uc368, \uc5c5\uacc4\ub294 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\uc774\ud2b8 \ud0a4\ud37c\ub294 \uc0ac\uc6a9\uc790\uc758 \ucea0\ud398\uc778 \uc218\uc900 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud558\uace0 \uc775\uba85\ud654\ud558\uc5ec \uad11\uace0 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc774 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc5c6\ub3c4\ub85d \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \ube0c\ub77c\uc6b0\uc800\ub4e4\uc774 \uc785\ucc30 \uc694\uccad\uc744 \ucc98\ub9ac\ud558\uae30 \uc2dc\uc791\ud558\uba74, \uc7a0\uc7ac\uc801\uc778 \uad11\uace0\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \ub514\uc9c0\ud138 \uc790\uc0b0\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uace0 \ud6e8\uc52c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud574\uc57c \ud558\ubbc0\ub85c, \ud398\uc774\uc9c0 \ub85c\ub4dc \uc2dc\uac04\uc774 \ub290\ub824\uc9c0\uace0 \uc0ac\uc6a9\uc790 \ub514\ubc14\uc774\uc2a4\uc758 \ubc30\ud130\ub9ac\uac00 \ub354 \uc18c\ubaa8\ub420 \uac83\uc785\ub2c8\ub2e4. \uac8c\uc774\ud2b8 \ud0a4\ud37c\ub294 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc790\uc0b0\uc744 \uc800\uc7a5\ud558\uc5ec, \uc0ac\uc6a9\uc790 \ub514\ubc14\uc774\uc2a4\uc5d0 \uac00\ud574\uc9c0\ub294 \ubd80\ub2f4\uc744 \uc81c\uac70\ud574\uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub3c5\ub9bd\uc801\uc778 \uac8c\uc774\ud2b8 \ud0a4\ud37c\ub97c \uad00\uc5ec\uc2dc\ud0a4\uba74, \ub370\uc774\ud130\uac00 \uacf5\uc720\ub418\ub294 \ubc29\uc2dd\ubd80\ud130 \uad11\uace0 \uc635\ud2b8 \uc778 \ubc0f \uc635\ud2b8 \uc544\uc6c3 \ubc29\uc2dd\uae4c\uc9c0, \uc7a5\uae30\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc81c\uc5b4\ub825\uc744 \uc81c\uacf5\ud558\uace0 \uad11\uace0 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc7a0\uc7ac\uc801\uc778<\/strong> <strong>\uac8c\uc774\ud2b8<\/strong> <strong>\ud0a4\ud37c<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>\uc2e4\uc2dc\uac04 \uc785\ucc30\uc744 \uc2e4\ud589\ud558\uace0 \uc785\ucc30-\uc2a4\ud2b8\ub9bc \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub825\uc744 \uc720\uc9c0\ud558\ub294 \ub3c5\ub9bd\uccb4\ub294 \uc911\ub9bd\uc801\uc774\uc5b4\uc57c \ud558\uba70 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \ub2e4\ub978 \uae30\uc5c5\uacfc \ud0c0\ud611\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4. \uae30\uc874 \uae30\uc220 \uc778\ud504\ub77c \ubc0f \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640\uc758 \uae30\uc874 \ud1b5\ud569\uc744 \uace0\ub824\ud574, \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4 \ub610\ub294 SSP \uac19\uc740 \uc81c3\uc790\uac00 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uac00 \ub418\uc5b4 \uad11\uace0\uc8fc\uc640 \uc911\uac1c\uc790 \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \ub2e4\uc218\uc758 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad81\uadf9\uc801\uc73c\ub85c \uc5c5\uacc4 \ucc38\uc5ec\uc790\ub4e4\uc740 \uc6b4\uc601 \uc6d0\uce59\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uacfc \uc900\uc218\ub97c \ud575\uc2ec\uc73c\ub85c \ud558\uc5ec \ub204\uac00 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uac00 \ub420\uc9c0 \uc120\ud0dd\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uac01 \uac8c\uc774\ud2b8 \ud0a4\ud37c\ub294 IAB \ub610\ub294 MRC \uac19\uc740 \ubc94 \uc0b0\uc5c5 \uae30\uad00\uc73c\ub85c\ubd80\ud130 \uc815\uae30\uc801\uc73c\ub85c \uac10\uc0ac\ub97c \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc6b0\uc800\uc640 \ub2ec\ub9ac \uac8c\uc774\ud2b8 \ud0a4\ud37c\ub294 \uc804\uc6a9 \uac70\ubc84\ub10c\uc2a4\ub97c \ud1b5\ud574 \ubcf4\ud638\ub418\ub294 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uac00 \uc7ac\uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc870\uc9c1\uc740 \uc77c\uc815\ud55c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4 \uc218\uc218\ub8cc\ub97c \ubc1b\uc744 \uc218 \uc788\uc744 \uac83\uc774\uba70, \uc870\uc9c1\uc758 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uac00 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uac00 \ub420 \uc218 \uc788\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uae30 \ub54c\ubb38\uc5d0, \uaddc\uce59\uc744 \uc5b4\uae30\uac70\ub098 \uc545\uc6a9\ud558\ub294 \ub370 \uad00\uc2ec\uc774 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0 \uc5c5\uacc4\ub294 \uc9c0\uae08 \uac08\ub9bc\uae38\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4. \uac70\uc758 25\ub144 \ub3d9\uc548 \ube0c\ub77c\uc6b0\uc800\uc758 \uc9c0\ubc30 \ud558\uc5d0 \uc788\uc5c8\ub358 \uc5c5\uacc4\ub294 \uc774\uc81c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec\uc758 \uc778\ud130\ub137\uc5d0\uc11c \ud611\ub825\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \uc5c5\uacc4\ub294 90\ub144\ub300\uc5d0 \uad6c\ucd95\ub41c \uae30\uc874 \uac1c\ub150\uacfc \uc778\ud504\ub77c\ub97c \uc0ac\uc6a9\ud558\ub294 \uc190\uc26c\uc6b4 \uae38\uc744 \ud0dd\ud560 \uac83\uc774\ub0d0 \uc544\ub2c8\uba74 \uc5c5\uacc4\ubcf4\ub2e4 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uc778\ud130\ub137\uc744 \uc7ac\uad6c\uc0c1\ud558\ub294 \uc5b4\ub824\uc6b4 \uae38\uc744 \ud0dd\ud558\ub290\ub0d0\ub97c \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \ube0c\ub77c\uc6b0\uc800\uac00 \uc81c\uc5b4\ub825\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc744 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uaca0\uc9c0\ub9cc, \uc774\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud574\uc11c \ucd5c\uc120\uc758 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uac8c\uc774\ud2b8 \ud0a4\ud37c\ub294 \ud604\uc2e4\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 8\uc6d4 \ucd08 GitHub\uc5d0\uc11c, TURTLEDOVE \uc81c\uc548\uc758 \ubc30\ud6c4\uc5d0 \uc788\ub294 Google\uc758 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