{"id":14913,"date":"2021-04-01T15:53:47","date_gmt":"2021-04-01T15:53:47","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14913"},"modified":"2021-04-05T04:12:23","modified_gmt":"2021-04-05T04:12:23","slug":"%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85-3-0-nlp-%ea%b3%a0%eb%8f%84%ed%99%94%ec%97%90-%eb%94%b0%eb%a5%b8-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85%ec%9d%98-%ec%a7%84%ed%99%94","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85-3-0-nlp-%ea%b3%a0%eb%8f%84%ed%99%94%ec%97%90-%eb%94%b0%eb%a5%b8-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85%ec%9d%98-%ec%a7%84%ed%99%94\/","title":{"rendered":"\ubb38\ub9e5 \ud0c0\uac9f\ud305 3.0: NLP \uace0\ub3c4\ud654\uc5d0 \ub530\ub978 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc758 \uc9c4\ud654"},"content":{"rendered":"<p>\ubb38\ub9e5 \ud0c0\uac9f\ud305(Contextual Targeting)\uc740 \uc5b4\uc81c\ub3c4 \uc788\uc5c8\uace0, \uc624\ub298\ub3c4 \uc874\uc7ac\ud558\uace0, \ubc14\ub85c \ub0b4\uc77c\ub3c4 \uacc4\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4. \uac11\uc790\uae30 \uc65c \uc774\ub7f0 \uc774\uc57c\uae30\ub97c \ud558\ub294 \uac83\uc77c\uae4c\uc694?<\/p>\n<p>\ubb38\ub9e5 \ud0c0\uac9f\ud305 1.0\uc740 \ub2e4\ub984 \uc544\ub2cc, \uc6b0\ub9ac\uac00 \uc880 \ub354 \uc80a\uc5c8\uc744 \uc801 \uc885\uc774 \uc2e0\ubb38\uc5d0\uc11c \ubcf4\ub358 \uadf8 \uad11\uace0\ub97c \ub73b\ud569\ub2c8\ub2e4. \uc624\ub798 \uc804 \uae30\uc5b5\uc744 \uac70\uc2ac\ub7ec \uc62c\ub77c\uac00\ubcf4\uba74 \uacbd\uc81c\uba74 \uae30\uc0ac\ub97c \uc77d\ub358 \uc911, \ub208\uae38\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc544\ub798 \uad11\uace0 \uc9c0\uba74\uc73c\ub85c \ud5a5\ud558\uace0, \uadf8 \uad11\uace0 \uc9c0\uba74 \uc18d \ud55c \uc99d\uad8c\uc0ac\uc758 \uad11\uace0 \ubb38\uad6c\uac00 \uc2dc\uac04\uc774 \ud750\ub978 \uc9c0\uae08\uae4c\uc9c0\ub3c4 \uc5b4\ub834\ud48b\uc774 \uae30\uc5b5\uc774 \ub0a9\ub2c8\ub2e4. \ubb38\ub9e5 \ud0c0\uac9f\ud305 2.0\uc740 \ucef4\ud4e8\ud130 \uacfc\ud559\uc774 \ubc1c\uc804\ud558\uba74\uc11c \uc2dc\uc791\ub418\uc5c8\ub294\ub370, \uadf8 \uc911\uc5d0\uc11c\ub3c4 \uc6f9 \uc2a4\ud06c\ub798\ud551 \uae30\uc220\ub85c \uc778\ud574 \uc778\ud130\ub137 \uad11\uace0 \uc9c0\uba74\uc5d0 \ud574\ub2f9 \uc6f9 \ucf58\ud150\uce20\uc640 \ub2e8\uc21c\ud558\uac8c \uc720\uc0ac\ud558\ub2e4\uace0 \ud310\ub2e8\ub418\ub294 \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \ubb38\ub9e5 \ud0c0\uac9f\ud305 3.0\uc740 \ubb34\uc5c7\uc77c\uc9c0 \uac10\uc774 \uc624\uc2dc\ub098\uc694? \ub124, \ubc14\ub85c \uc778\uacf5\uc9c0\ub2a5\uc785\ub2c8\ub2e4. \ubb38\ub9e5 \ud0c0\uac9f\ud305 3.0\uc740 \ucef4\ud4e8\ud130 \uacfc\ud559\uc758 \ubc1c\uc804\uacfc \ub354\ubd88\uc5b4 \uc778\uacf5\uc9c0\ub2a5\uc758 \ubc1c\uc804\uc73c\ub85c \uc2dc\uc791\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud558\uac8c \uc6f9 \ucf58\ud150\uce20\uc640\uc758 \uc720\uc0ac\uc131\uc73c\ub85c \uad11\uace0\ub97c \ub0b4\ubcf4\ub0b4\ub294 \uac83\uc774 \uc544\ub2cc, \uc6f9 \ucf58\ud150\uce20\uc758 \ub258\uc559\uc2a4\uae4c\uc9c0 \ud30c\uc545\ud558\uc5ec \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc6f9 \ucf58\ud150\uce20\ub97c \uc77d\uac70\ub098 \ubcf4\ub294 \uc624\ub514\uc5b8\uc2a4 \uc785\uc7a5\uc5d0\uc11c \uc2a4\ud1a0\ub9ac \ub77c\uc778\uc744 \uadf8\ub9ac\ub4ef\uc774 \uc6f9 \ucf58\ud150\uce20\uc758 \uc0c1\ud669\uc744 \ud30c\uc545\ud558\uc5ec \uac00\uc7a5 \uc801\ud569\ud55c \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0a4\ub294 \ub2e8\uacc4\uae4c\uc9c0 \uc9c4\ud654\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc911\uc2ec\uc5d0\ub294 \uc778\uacf5\uc9c0\ub2a5\uc758 \ud55c \ub3c4\uba54\uc778\uc778 \uc790\uc5f0\uc5b4 \ucc98\ub9ac(NLP, Natural Language Process)\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc790\uc5f0\uc5b4 \ucc98\ub9ac \uae30\ubc95\uc758 \uc9c4\ud654<\/strong><\/h3>\n<p>\ucd5c\uc2e0\uc758 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \uc774\uc57c\uae30 \ud560 \ub54c, \ube60\uc9c0\uc9c0 \uc54a\ub294 \uc774\uc57c\uae30\uac00 \uc774 \uc790\uc5f0\uc5b4 \ucc98\ub9ac\uc785\ub2c8\ub2e4. \uc778\uacf5\uc9c0\ub2a5\uc758 \ub2e4\uc591\ud55c \ubd84\uc57c \uc911 \ud55c \ub3c4\uba54\uc778\uc778 \uc774 \uc790\uc5f0\uc5b4\ucc98\ub9ac \uae30\ubc95\uc774 \uc5b4\ub5bb\uac8c \uc9c4\ud654\ud588\ub294\uc9c0 \ub9c8\ucf00\ud130 \uc785\uc7a5\uc5d0\uc11c \uc0b4\ud3b4\ubcfc\uae4c\uc694?<\/p>\n<p>\ub2e4\uc74c\uacfc \uac19\uc740 \uc77c\uc0c1\uc801\uc778 \uae30\uc0ac\uac00 \uac8c\uc7ac\ub41c \uc6f9 \uc0c1\uc5d0 \uad11\uace0 \uc9c0\uba74\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud574\ubd05\uc2dc\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14915\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture3.png\" alt=\"\" width=\"938\" height=\"126\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture3.png 938w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture3-300x40.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture3-768x103.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/p>\n<p>\ubb38\ub9e5 \ud0c0\ucf13\ud305 2.0 \ud558\uc5d0\uc11c\ub294 \ube44\uad50\uc801 \ub2e8\uc21c\ud55c \uba87 \uac1c\uc758 \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \ud574\ub2f9 \uc6f9 \uc9c0\uba74\uc758 \ubb38\ub9e5(context)\uc774 &#8220;\ub0a0\uc528&#8221;\uc640 \uad00\ub828 \ub418\uc5b4\uc788\ub2e4\ub294 \uac83 \ub9cc\uc744 \uac70\uc2dc\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc2e4\uc81c \uae30\uc0ac \ub0b4\uc6a9\uacfc\ub294 \uac70\ub9ac\uac00 \uc788\uc9c0\ub9cc, \ub0a0\uc528\uc640\ub294 \uad00\ub828\ub418\uc5b4 \uc788\ub2e4\uace0 \ud560 \uc218 \uc788\ub294 \uc6b0\uc0b0 \ube0c\ub79c\ub4dc\ub098 \ud734\ub300 \uc120\ud48d\uae30\uc758 \uad11\uace0\uac00 \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uad11\uace0\uac00 \uacfc\uc5f0 \ud6a8\uc728\uc801\uc774\uc5c8\uc744\uae4c\uc694?<\/p>\n<p>\ud558\uc9c0\ub9cc \uc778\uacf5\uc9c0\ub2a5\uc774 \ub3c4\uc785\ub418\ub294 \ubc1c\uc804\ub41c \ubb38\ub9e5 \ud0c0\ucf13\ud305 3.0 \ud558\uc5d0\uc11c\ub294 \ubcf4\ub2e4 \uc815\uad50\ud55c \ubd84\uc11d\uc774 \uac01 \uc6f9\uc0c1\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\uac8c \ub418\uc5b4 \ubb38\ub9e5\uc758 \ub258\uc559\uc2a4\uae4c\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud559\uc2b5\uc774 \uc798 \ub41c LSTM(Long Short-term Memory, \uc790\uc5f0\uc5b4 \ucc98\ub9ac \uae30\ubc95\uc758 \ud558\ub098)\uc744 \ud65c\uc6a9\ud55c\ub2e4\uba74 \ud574\ub2f9 \ubb38\uc7a5\uc758 \uc2dc\ud000\uc2a4\ub97c \uace0\ub824\ud558\uc5ec \uc911\uc694\ud55c \ubd80\ubd84\uc744 \uac15\uc870\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc774\uace0, &#8220;\uc774 \ubb38\uc7a5\uc740 \ub0a0\uc528\uc640 \uad00\ub828\uc774 \uc788\uace0, \ucda5\ub2e4\ub294 \ub0b4\uc6a9\uc774\ub2e4.&#8221;\ub77c\uace0 \uacb0\ub860\uc9c0\uc744 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14914 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2.png\" alt=\"\" width=\"945\" height=\"126\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2.png 945w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2-300x40.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2-768x102.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/p>\n<p style=\"text-align: center;\">&lt;LSTM\uc758 \ubb38\ub9e5 \ud30c\uc545 \uc608\uc2dc&gt;<\/p>\n<p>&nbsp;<\/p>\n<p>\uc880 \ub354 \ucd5c\uadfc\uc758 \uc790\uc5f0\uc5b4 \ucc98\ub9ac \uae30\ubc95\uc778 Transformer\ub97c \uc774\uc6a9\ud55c\ub2e4\uba74 \ud55c \ubb38\uc7a5 \ub0b4\uc5d0\uc11c \ub2e8\uc5b4\ub4e4 \uac04\uc758 \uad00\uacc4\uae4c\uc9c0 \ud30c\uc545\ud558\ub824\ub294 \uc2dc\ub3c4(Self-attention)\uac00 \uc774\ub8e8\uc5b4\uc838 \uc880 \ub354 \uad6c\uccb4\uc801\uc778 \ub258\uc559\uc2a4 \ud30c\uc545\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \uc544\ub798 \ubb38\uc7a5\uc5d0\uc11c &#8220;\uc774\ub294&#8221;\uc774 \ub73b\ud558\ub294 \ub2e8\uc5b4\uac00 \ubb34\uc5c7\uc778\uac00\uc694? \uc6b0\ub9ac \uc778\uac04\uc740 \uc27d\uac8c &#8220;\uae30\uc628&#8221;\uc77c \uac83\uc774\ub77c\uace0 \ub2f5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ud55c \ubb38\uc7a5 \ub0b4\uc5d0\uc11c \ud55c \ub2e8\uc5b4\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\ub97c \ub192\uc774\ub294 \ub2e8\uacc4\uae4c\uc9c0 \uc790\uc5f0\uc5b4 \ucc98\ub9ac \uae30\ubc95\uc774 \uc9c4\uc804\ub418\uc5c8\ub2e4\uace0 \ud560 \uc218 \uc788\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \ud574\ub2f9 \uc54c\uace0\ub9ac\uc998\uc740 &#8220;\uc774 \ubb38\uc7a5\uc740 \ub0a0\uc528\uc640 \uad00\ub828\uc774 \uc788\uace0, 3\ub3c4 \uc815\ub3c4 \uae30\uc628\uc774 \ub0b4\ub824\uac00 \ucda5\ub2e4\ub294 \ub0b4\uc6a9\uc774\ub2e4&#8221;\ub77c\uace0 \uacb0\ub860\uc744 \uc9c0\uc744 \uac00\ub2a5\uc131\uc774 \ud074 \uac83\uc785\ub2c8\ub2e4. \ubb3c\ub860 \ub370\uc774\ud130 \ud559\uc2b5\uc744 \uc5b4\ub5bb\uac8c \uc2dc\ud0a4\ub294\uc9c0\uc5d0 \ub530\ub77c \uacb0\ub860\uc758 \ud615\ud0dc\ub294 \ub2e4\uc591\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14916 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture4.png\" alt=\"\" width=\"959\" height=\"126\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture4.png 959w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture4-300x39.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture4-768x101.png 768w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<p style=\"text-align: center;\">&lt;Transformer \uacc4\uc5f4\uc758 \ubb38\ub9e5 \ud30c\uc545 \uc608\uc2dc&gt;<\/p>\n<p>\uc9c0\uae08\uae4c\uc9c0 \uc790\uc5f0\uc5b4\ucc98\ub9ac \uae30\ubc95\uc758 \uc9c4\ud654 \uacfc\uc815\uc744 \uc544\uc8fc \uac04\ub2e8\ud558\uac8c \uc0b4\ud3b4 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc790\uc5f0\uc5b4 \ucc98\ub9ac\uae30\ubc95\uc758 \uace0\ub3c4\ud654 \ub178\ub825\uc740 \ud604\uc7ac\uc5d0\ub3c4 \ub9e4\uc6b0 \ud65c\ubc1c\ud558\uac8c \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubcf4\ub2e4 \uc9c1\uad00\uc801\uc774\uace0 \uc778\uac04 \uc778\uc9c0\ub2a5\ub825\uacfc \uc720\uc0ac\ud55c \uc608\uce21\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uae30 \uc704\ud574 \uc774\ubbf8 \uc0ac\uc804\uc5d0 \ub300\ub7c9\uc758 \ub370\uc774\ud130\ub97c \ud559\uc2b5\uc2dc\ud0a8 \uc54c\uace0\ub9ac\uc998\uc744 \uc774\uc6a9\ud558\ub294 BERT, GPT \uacc4\uc5f4 \ub4f1\uc744 \uaf3d\uc744 \uc218 \uc788\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc2dc \ubcf8\ub860\uc73c\ub85c \ub3cc\uc544\uc624\uba74 \ucd5c\uc885\uc801\uc73c\ub85c \ubb38\ub9e5 \ud0c0\ucf13\ud305 3.0 \ud558\uc5d0\uc11c\ub294 \uc6b0\uc0b0 \ube0c\ub79c\ub4dc\ub098 \ud734\ub300 \uc120\ud48d\uae30 \uac19\uc740 \ub2e4\uc18c \ubb38\ub9e5\uc758 \ub258\uc559\uc2a4\uc640 \uac70\ub9ac\uac00 \uba3c \uc81c\ud488\uc774 \uc544\ub2cc \uc300\uc300\ud55c \ub0a0\uc528\uc5d0 \ud544\uc694\ud55c \uac00\ub514\uac74 \ub958\uc758 \uc758\ub958 \uc81c\ud488 \uad11\uace0\uac00 \ub098\uac08 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc544\uc9c0\uaca0\uc8e0? \uadf8\ub9ac\uace0 \uc2e4\uc81c\ub85c \uc774\ub7ec\ud55c \uc6f9 \uc0c1\uc758 \ubb38\ub9e5\uc801\uc778 \uc0c1\ud669\uacfc \uad11\uace0\uc758 \ub9e4\uce58\ub294 \ub9c8\uce58 \ud558\ub098\uc758 \uc2a4\ud1a0\ub9ac \ub77c\uc778\uc744 \uadf8\ub9ac\ub4ef \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5f0\ucd9c\ub418\uc5b4 \ube0c\ub79c\ub4dc \uac00\uce58\ub3c4 \uc628\uc804\ud788 \ubcf4\uc874\ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub354\uc6b1 \uac15\ud654\ub420 \uac83\uc785\ub2c8\ub2e4. \uc989, \ubb38\ub9e5 \ud0c0\uac9f\ud305 3.0\uc740 \ubb38\ub9e5 \uc778\ud154\ub9ac\uc804\uc2a4(Contextual Intelligence)\ub77c\uace0 \ubd88\ub9ac\uc5b4\uc838\ub3c4 \ub418\uc9c0 \uc54a\uc744\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\uc640 \ubb38\ub9e5 \ud0c0\uac9f\ud305<\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8\ud558\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \uad11\uace0\uc8fc\uc758 \ube0c\ub79c\ub4dc \uac00\uce58 \ud639\uc740 \uc81c\ud488\uc774 \ub9e4\uccb4\uc0ac \uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc758 \ucf58\ud150\uce20\uc640 \ucd5c\uc801\uc758 \ub9e4\uce58\ub97c \uc774\ub8f0 \uc218 \uc788\ub3c4\ub85d \ucd5c\uace0\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc73c\ub85c, \ubc29\ub300\ud55c \uc81c\ud734\ub9e4\uccb4\uc0ac \ub124\ud2b8\uc6cc\ud06c\ub97c \uac00\uc9c0\uace0 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 Oracle Data Cloud\uc758 Contextual Intelligence\uc640 \ud30c\ud2b8\ub108\uc27d\uc744 \ub9fa\uc5b4 \ucd5c\uace0\uc758 \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c 170\uac1c \uc774\uc0c1\uc758 \ud1a0\ud53d \ub9ac\uc2a4\ud2b8\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uace0, \uad11\uace0\uc8fc\ub294 \uc774 \uc911 \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uc77c\ub9e5\uc0c1\ud1b5\ud558\ub294 \ud1a0\ud53d\uc744 \ucde8\uc0ac \uc120\ud0dd\ud558\uc5ec \uc6f9 \uc0c1\uc5d0\uc11c \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4 \uc57d 630\uc5ec \uba85\uc758 \ud06c\ub9ac\ud14c\uc624 \uc778\ud558\uc6b0\uc2a4 \ud504\ub85c\ub355\ud2b8\/\uc5f0\uad6c\uac1c\ubc1c \uc778\ub825\ub4e4\uc774 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc560\ub4dc\ud14c\ud06c \ud658\uacbd \uc18d\uc5d0\uc11c \ub04a\uc784\uc5c6\uc774 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud558\uace0, \ucd5c\uc2e0 \uc778\uacf5\uc9c0\ub2a5 \uc54c\uace0\ub9ac\uc998\uc744 \uac1c\ubc1c \ubc0f \uac80\uc99d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc544\ub798 \ub9c1\ud06c\ub97c \ud1b5\ud574 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8211; <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%EB%AC%B8%EB%A7%A5-%ED%83%80%EA%B2%9F%ED%8C%85%EC%9D%B4-%EA%B7%B8-%EC%96%B4%EB%8A%90-%EB%95%8C%EB%B3%B4%EB%8B%A4-%EC%A4%91%EC%9A%94%ED%95%9C-4%EA%B0%80%EC%A7%80-%EC%9D%B4%EC%9C%A0\/\">\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud55c 4\uac00\uc9c0 \uc774\uc720<\/a><br \/>\n&#8211; <a href=\"https:\/\/support.criteo.com\/s\/article?article=Content-targeting&amp;language=en_US\">Contextual Targeting at Criteo<\/a><br \/>\n&#8211; <a href=\"https:\/\/ailab.criteo.com\/\">Criteo AI Lab<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>*\ucd9c\ucc98<\/p>\n<p>S Hochreiter and J Schmidhuber. Long short-term memory. Neural computation 9 (8), 1735-1780.<\/p>\n<p>Ashish Vaswani, Noam Shazeer, Niki Parmar, Jakob Uszkoreit, Llion Jones, Aidan N. Gomez, \u0141ukasz Kaiser, and Illia Polosukhin. Attention is all you need. In Advances in neural information processing systems, 2017.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubb38\ub9e5 \ud0c0\uac9f\ud305(Contextual Targeting)\uc740 \uc5b4\uc81c\ub3c4 \uc788\uc5c8\uace0, \uc624\ub298\ub3c4 \uc874\uc7ac\ud558\uace0, \ubc14\ub85c \ub0b4\uc77c\ub3c4 \uacc4\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4. \uac11\uc790\uae30 \uc65c \uc774\ub7f0 \uc774\uc57c\uae30\ub97c \ud558\ub294 \uac83\uc77c\uae4c\uc694? \ubb38\ub9e5 \ud0c0\uac9f\ud305 1.0\uc740 \ub2e4\ub984 \uc544\ub2cc, \uc6b0\ub9ac\uac00 \uc880 \ub354 \uc80a\uc5c8\uc744 \uc801 \uc885\uc774 \uc2e0\ubb38\uc5d0\uc11c \ubcf4\ub358 \uadf8 \uad11\uace0\ub97c \ub73b\ud569\ub2c8\ub2e4. \uc624\ub798 \uc804 \uae30\uc5b5\uc744 \uac70\uc2ac\ub7ec \uc62c\ub77c\uac00\ubcf4\uba74 \uacbd\uc81c\uba74 \uae30\uc0ac\ub97c \uc77d\ub358 \uc911, \ub208\uae38\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc544\ub798 \uad11\uace0 \uc9c0\uba74\uc73c\ub85c \ud5a5\ud558\uace0, \uadf8 \uad11\uace0 \uc9c0\uba74 \uc18d \ud55c \uc99d\uad8c\uc0ac\uc758 \uad11\uace0 [&hellip;]<\/p>\n","protected":false},"author":152,"featured_media":14917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-14913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ubb38\ub9e5 \ud0c0\uac9f\ud305 3.0: NLP \uace0\ub3c4\ud654\uc5d0 \ub530\ub978 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc758 \uc9c4\ud654 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubb38\ub9e5 \ud0c0\uac9f\ud305(Contextual Targeting)\uc740 \uc5b4\uc81c\ub3c4 \uc788\uc5c8\uace0, 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