{"id":14952,"date":"2021-04-06T16:25:39","date_gmt":"2021-04-06T16:25:39","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=14952"},"modified":"2021-04-08T13:25:40","modified_gmt":"2021-04-08T13:25:40","slug":"%ea%b0%9c%ec%9d%b8%ed%99%94-%ea%b4%91%ea%b3%a0-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84%ec%9d%98-%eb%b3%80%ed%99%94%ec%99%80-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%eb%8c%80%ec%9d%91","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b0%9c%ec%9d%b8%ed%99%94-%ea%b4%91%ea%b3%a0-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84%ec%9d%98-%eb%b3%80%ed%99%94%ec%99%80-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%eb%8c%80%ec%9d%91\/","title":{"rendered":"\uac1c\uc778\ud654 \uad11\uace0 \ud328\ub7ec\ub2e4\uc784\uc758 \ubcc0\ud654\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \ub300\uc751"},"content":{"rendered":"<p><span data-contrast=\"auto\">\u00a0\uc548\ub155\ud558\uc138\uc694?\u00a0<\/span><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624\ucf54\ub9ac\uc544<\/span><span data-contrast=\"auto\">\u00a0\uace0\ubbfc\ud638 \ub300\ud45c\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc0ac\uc6a9\uc790\ub4e4\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\ub4e4\uc758 \uc131\uacfc\uc5d0 \uae30\uc5ec\ud558\ub294 \uad11\uace0 \uc0c1\ud488\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc0dd<\/span><span data-contrast=\"auto\">\ud0dc\uacc4\uc5d0 \uc18d\ud55c \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc758 \uc219\uc81c\ub77c\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d9\ub2c8\ub2e4.\u00a0<\/span><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \ubb38\uc81c\uc758\uc2dd\uc774 \ucd5c\uadfc \ub4e4\uc5b4 \ub9ce\uc740 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\ub294 \uac83\uc740 \uc0ac\uc2e4\uc785\ub2c8\ub2e4\ub9cc,\u00a0<\/span><span data-contrast=\"auto\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790\ub4e4\uacfc \uc0ac\ud68c\uc758 \uc694\uad6c<\/span><span data-contrast=\"auto\">\ub97c \ucda9\uc871\uc2dc\ud0a4\ub294 \uac83\uc740 \ub514\uc9c0<\/span><span data-contrast=\"auto\">\ud138<\/span><span data-contrast=\"auto\">\u00a0\ub9c8\ucf00\ud305 \uad00\ub828 \uae30\uc5c5\uc774\ub77c\uba74 \ub9c8\ub545\ud788 \uc218\ud589\ud574\uc57c \ud560 \uc758\ubb34\uc774\uc790 \uc5ed\ud560\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc800\ud76c \ud06c\ub9ac\ud14c\uc624\ub294\u00a0 2005\ub144 \ucc3d\uc5c5 \uc774\ub798\ub85c, \uc0ac\uc6a9\uc790\ub4e4\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc744 \uc0ac\uba85\uc758 \ud558\ub098\ub85c \uc5ec\uae30\uace0 \ub04a\uc784\uc5c6\ub294 \ub178\ub825\uc744 \uc9c0\uc18d\ud574 \uc654\uc2b5\ub2c8\ub2e4.\u00a0<\/span><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624\uac00<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc9c0\uae08\uae4c\uc9c0 \ub514\uc9c0<\/span><span data-contrast=\"auto\">\ud138<\/span><span data-contrast=\"auto\">\u00a0\ub9c8\ucf00\ud305 \uc0dd\ud0dc\uacc4\uc758 \uc911\uc694\ud55c \uc77c\uc6d0\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud55c \uac83\uc740 \uc800\ud76c \uc81c\ud488\uc758 \ud0c1\uc6d4\ud55c \uc131\ub2a5<\/span><span data-contrast=\"auto\">\uc5d0 \ub354\ud558\uc5ec<\/span><span data-contrast=\"auto\">\u00a0\uc0ac\uc6a9\uc790\ub4e4\uc758 \uc815\ubcf4\ub97c \uc18c\uc911\ud558\uace0 \uc548\uc804\ud558\uac8c \uc9c0\ucf1c<\/span><span data-contrast=\"auto\">\uc628 \ub355\ubd84\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u00a0<\/span><span data-contrast=\"auto\">\ucd5c\uadfc \uc560\ud50c\uacfc \uad6c\uae00 \ub4f1 \uac70\ub300 \ud50c\ub7ab\ud3fc\ub4e4\uc758\u00a0<\/span><span data-contrast=\"auto\">\uc5f0\uc774\uc740<\/span><span data-contrast=\"auto\">\u00a0\ubc1c\ud45c\uc640 \uc870\uce58\ub4e4 \uac00\uc6b4\ub370\uc11c\ub3c4 \uc800\ud76c\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\uc774\ub7ec\ud55c \uc6d0\uce59\uacfc \ub178\ub825\uc744 \uacac\uc9c0\ud558\uba70 \uc0ac\uc6a9\uc790\uc640 \uad11\uace0\uc8fc, \uc591\ucabd\uc758 \uae30\ub300\ub97c \ubaa8\ub450 \ucda9\uc871\uc2dc\ucf1c \ub098\uac00\uace0\uc790 \ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc560\ud50c\uacfc \uad6c\uae00\uc774 \ubc1c\ud45c\ud55c \ub0b4\uc6a9\uc740 \uc804\ud600 \uc0c8\ub85c\uc6b4 \uac83\uc774 \uc544\ub2c8\uba70, \uc800\ud76c \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137 \uc0dd\ud0dc\uacc4\uc758 \uc77c\uc6d0\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubc1c\ud45c\uc640 \uc870\uce58<\/span><span data-contrast=\"auto\">\uc5d0 \uc120\uc81c\uc801\uc73c\ub85c \ub300\uc751\ud574 \ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><b><span data-contrast=\"auto\">\ub530\ub77c\uc11c\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud604\uc7ac\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uad11\uace0\uc8fc \ub610\ub294 \ub300\ud589\uc0ac\uc5d0\uc11c \uc6b4\uc601\ud558\uace0 \uacc4\uc2e0 \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778\uc5d0 \uc788\uc5b4\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5b4\ub5a4\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc989\uac01\uc801\uc778 \ubcc0\ud654\ub098 \uc601\ud5a5<\/span><\/b><b><span data-contrast=\"auto\">\uc740 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4.<\/span><\/b><span data-contrast=\"auto\">\u00a0\uc9c0\uae08\uae4c\uc9c0 \uadf8\ub798\uc654\ub358 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \uc81c\ud488\ub4e4\uc744 \ud1b5\ud574 \uc548\uc804\ud558\uba74\uc11c\ub3c4 \ub192\uc740 \uc131\uacfc\ub97c \uacbd\ud5d8\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>\uc774\uc640 \ub3d9\uc2dc\uc5d0 \uc800\ud76c \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ubbf8 \uc624\ub798\uc804\ubd80\ud130 \uad6c\ucd95\ud574 \uc628 \u2018\ud06c\ub9ac\ud14c\uc624 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\u2019 (Criteo 1st Party Media Network)\ub97c \ub354\uc6b1 \uac15\ud654\ud574 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4. <strong>\uc81c\ud734\ub9e4\uccb4\uc0ac\uc640<\/strong> <strong>\ube0c\ub79c\ub4dc\uc758<\/strong> <strong>\uc0ac\uc6a9\uc790<\/strong> <strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ub370\uc774\ud130\ub97c<\/strong> <strong>\uae30\ubc18\uc73c\ub85c<\/strong> <strong>\uc624\ud508<\/strong> <strong>\uc778\ud130\ub137\uc5d0\uc11c<\/strong> <strong>\uc0ac\uc6a9\uc790\uc758<\/strong> <strong>\ub3d9\uc758\uc5d0<\/strong> <strong>\ubc14\ud0d5\uc744<\/strong> <strong>\ub454<\/strong><strong>(Permission-Based) <\/strong><strong>\uad11\uace0\ub97c<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\ub124\ud2b8\uc6cc\ud06c\ub97c<\/strong> <strong>\uad6c\ucd95\ud568\uc73c\ub85c\uc368<\/strong> <strong>\uc0ac\uc6a9\uc790\uc640<\/strong> <strong>\uad11\uace0\uc8fc<\/strong> <strong>\uc591\ucabd\uc758<\/strong> <strong>\uc694\uad6c\ub97c<\/strong> <strong>\ubaa8\ub450<\/strong> <strong>\ucda9\uc871\uc2dc\ucf1c<\/strong> <strong>\ub098\uac08<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><b><\/b><\/p>\n<p><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624\uc758\u00a0\uc804\ub7b5\uacfc \uacc4\ud68d\uc774 \ub354 \uad81\uae08\ud558\uc2dc\ub2e4\uba74,\u00a0<\/span><b><span data-contrast=\"auto\">\ucd5c\uace0\uc81c\ud488\ucc45\uc784\uc790<\/span><\/b><b><span data-contrast=\"auto\">(CPO)<\/span><\/b><b><span data-contrast=\"auto\">\uc778\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud1a0\ub4dc<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud30c\uc2a8\uc2a4\uc758<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ube14\ub85c\uadf8, &lt;\uad6c\uae00\uc758 \ubc1c\ud45c\uac00 \uac1c\uc778\ud654 \uad11\uace0\uc758 \ubbf8\ub798\uc5d0 \uc8fc\ub294 \uc2dc\uc0ac\uc810&gt; \uc744 \ucc38\uace0\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\u00a0<\/span><\/b><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ea%b5%ac%ea%b8%80%ec%9d%98-%eb%b0%9c%ed%91%9c%ea%b0%80-%ea%b0%9c%ec%9d%b8%ed%99%94-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98%ec%97%90-%ec%a3%bc%eb%8a%94-%ec%8b%9c%ec%82%ac%ec%a0%90\/\"><b><span data-contrast=\"none\">(\ubc14\ub85c\uac00\uae30<\/span><\/b><\/a><b><span data-contrast=\"auto\">)<\/span><\/b><span data-contrast=\"auto\"> \uc800\ud76c \ud06c\ub9ac\ud14c\uc624\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc548\uc804\ud558\uba74\uc11c\ub3c4 \ub192\uc740 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \uc81c\ud488\uacfc \uc194\ub8e8\uc158\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud574 \ub4dc\ub9b4 \uac83\uc774\uba70, \uad11\uace0\uc8fc\uc640 \ub300\ud589\uc0ac, \ub9e4\uccb4\uc0ac<\/span><span data-contrast=\"auto\">\ub97c \uc704\ud55c \uc18c\ud1b5\uc758 \ub178\ub825 \ub610\ud55c \ub354\uc6b1 \uac15\ud654\ud558\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4. 2021\ub144 \ud55c \ud574, \uc131\uacf5\uc801 \ube44\uc988\ub2c8\uc2a4\ub97c\u00a0<\/span><span data-contrast=\"auto\">\uae30\uc6d0\ub4dc\ub9ac\uba70<\/span><span data-contrast=\"auto\">, \uc800\ud76c\u00a0<\/span><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624\uc5d0<\/span><span data-contrast=\"auto\">\u00a0\ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uad00\uc2ec\uacfc \uc131\uc6d0\u00a0\ubd80\ud0c1 \ub4dc\ub9bd\ub2c8\ub2e4.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uac10\uc0ac\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624\ucf54\ub9ac\uc544<\/span><span data-contrast=\"auto\">\u00a0\ub300\ud45c<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uace0\ubbfc\ud638<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub4dc\ub9bc<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ea%b5%ac%ea%b8%80%ec%9d%98-%eb%b0%9c%ed%91%9c%ea%b0%80-%ea%b0%9c%ec%9d%b8%ed%99%94-%ea%b4%91%ea%b3%a0%ec%9d%98-%eb%af%b8%eb%9e%98%ec%97%90-%ec%a3%bc%eb%8a%94-%ec%8b%9c%ec%82%ac%ec%a0%90\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14953 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2.jpg\" alt=\"\" width=\"1100\" height=\"298\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2.jpg 1100w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2-300x81.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2-1024x277.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/04\/Picture2-768x208.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\uc548\ub155\ud558\uc138\uc694?\u00a0\ud06c\ub9ac\ud14c\uc624\ucf54\ub9ac\uc544\u00a0\uace0\ubbfc\ud638 \ub300\ud45c\uc785\ub2c8\ub2e4.\u00a0\u00a0\u00a0 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\ub4e4\uc758 \uc131\uacfc\uc5d0 \uae30\uc5ec\ud558\ub294 \uad11\uace0 \uc0c1\ud488\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc0dd\ud0dc\uacc4\uc5d0 \uc18d\ud55c \ubaa8\ub4e0 \uae30\uc5c5\ub4e4\uc758 \uc219\uc81c\ub77c\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2d9\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c \ubb38\uc81c\uc758\uc2dd\uc774 \ucd5c\uadfc \ub4e4\uc5b4 \ub9ce\uc740 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\ub294 \uac83\uc740 \uc0ac\uc2e4\uc785\ub2c8\ub2e4\ub9cc,\u00a0\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790\ub4e4\uacfc \uc0ac\ud68c\uc758 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\ub294 \uac83\uc740 \ub514\uc9c0\ud138\u00a0\ub9c8\ucf00\ud305 \uad00\ub828 \uae30\uc5c5\uc774\ub77c\uba74 \ub9c8\ub545\ud788 \uc218\ud589\ud574\uc57c \ud560 \uc758\ubb34\uc774\uc790 \uc5ed\ud560\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u00a0\u00a0 \uc800\ud76c \ud06c\ub9ac\ud14c\uc624\ub294\u00a0 2005\ub144 \ucc3d\uc5c5 \uc774\ub798\ub85c, \uc0ac\uc6a9\uc790\ub4e4\uc758 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