{"id":15004,"date":"2021-04-29T15:13:42","date_gmt":"2021-04-29T15:13:42","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=15004"},"modified":"2021-04-30T12:49:32","modified_gmt":"2021-04-30T12:49:32","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%eb%a7%a4%ec%b2%b4-%ec%97%b0%eb%8f%99-%ea%b8%b0%ec%88%a0%ea%b3%bc-%ec%9e%85%ec%b0%b0-%eb%b0%a9%ec%8b%9d","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%eb%a7%a4%ec%b2%b4-%ec%97%b0%eb%8f%99-%ea%b8%b0%ec%88%a0%ea%b3%bc-%ec%9e%85%ec%b0%b0-%eb%b0%a9%ec%8b%9d\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624\uc758 \ub9e4\uccb4 \uc5f0\ub3d9 \uae30\uc220\uacfc \uc785\ucc30 \ubc29\uc2dd"},"content":{"rendered":"

\uc9c0\ub09c<\/span>\u00a0<\/span>\ud574<\/span>\u00a0\ud06c\ub9ac\ud14c\uc624<\/span>\ub294<\/span>\u00a0<\/span>\ube14\ub85c\uadf8<\/span>(<\/span><\/i>\u2018<\/span><\/i>\ud06c\ub9ac\ud14c\uc624\u00a0<\/span><\/i>\ub9e4\uccb4\uc81c\ud734\ud300\uc758 \uc138\uac00\uc9c0\u00a0<\/span><\/i>Mission)\u2019<\/span><\/i><\/a>\ub97c \ud1b5\ud558\uc5ec\u00a0<\/span>\ub9e4\uccb4\ud300\uc758\u00a0<\/span>3<\/span>\uac00\uc9c0 \uc8fc\uc694\u00a0<\/span>\ubaa9\ud45c<\/span>(<\/span>\uad11\uace0\uc8fc\uc640<\/span>\u00a0\uc774\uc6a9\uc790\ub4e4 \uac04\uc758 \uc811\uc810\uc744 \ud655\ub300, \uad11\uace0\ud6a8\uc728 \uadf9\ub300\ud654, \uad11\uace0\uc8fc\ub4e4\uc758 \u2018\ube0c\ub79c\ub4dc\u2019 \uac00\uce58 \ubcf4\ud638<\/span>)<\/span>\uc5d0 \ub300\ud558\uc5ec\u00a0<\/span>\uc18c\uac1c\ud574<\/span>\u00a0\ub4dc\ub838\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span>\uc774\ubc88<\/span>\u00a0<\/span>\ube14\ub85c\uadf8\uc5d0<\/span>\uc11c\ub294<\/span>\u00a0<\/span>\uc774\ub7ec\ud55c<\/span>\u00a0<\/span>\ubbf8\uc158 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud558\uc5ec \uc5b4\ub5a0\ud55c \ubc29\uc2dd\uc73c\ub85c \ub9e4\uccb4<\/span>\ub4e4\uacfc<\/span>\u00a0\uc5f0\ub3d9<\/span>\ud558\uace0<\/span>\u00a0\uc788\uc73c\uba70,<\/span>\u00a0\uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c\u00a0<\/span>\uc785\ucc30\uc774<\/span>\u00a0\uc9c4\ud589\ub418\ub294 \uc9c0\uc5d0 \ub300\ud558\uc5ec\u00a0<\/span>\ubcf4<\/span>\ub2e4<\/span>\u00a0\uc0c1\uc138\ud558\uac8c \uc124\uba85<\/span>\u00a0\ub4dc\ub9ac<\/span>\uace0\uc790 \ud569\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\ub2e4\uc591\ud55c<\/span><\/b>\u00a0<\/span><\/b>\uc5f0\ub3d9<\/span><\/b>\u00a0\ubc29\uc2dd\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

\ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4<\/span>\uc81c\ud734<\/span>\ud300\uc740 \uad11\uace0\uc8fc\uc640 \uc774\uc6a9\uc790\ub4e4 \uac04\uc758 \uc811\uc810\uc744 \ud655\ub300\ud558\uae30 \uc704\ud574\uc11c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc5d0\uac8c \ub2e4\uc591\ud55c \uc5f0\ub3d9 \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0<\/span>\u00a0<\/span><\/p>\n

RTB<\/span><\/b>\u00a0<\/span><\/b>(Real Time Bidding)<\/span><\/b>
\n<\/span>\uccab\ubc88\uc9f8<\/span>\ub294<\/span>\u00a0RTB<\/span>\ub77c\uace0 \ubd88\ub9ac\ub294\u00a0<\/span>\uc2e4\uc2dc\uac04\u00a0<\/span>\ube44\ub529<\/span>\u00a0\ud615\ud0dc\ub85c\u00a0<\/span>\uae00\ub85c\ubc8c\u00a0<\/span>\uad11\uace0 \ud50c\ub7ab\ud3fc \ubc0f\u00a0<\/span>\uc560\ub4dc<\/span>\u00a0<\/span>\uc775\uc2a4\uccb4\uc778\uc9c0<\/span>(Ad<\/span>\u00a0<\/span>E<\/span>xchange<\/span>)<\/span>\uc640 \uc8fc\ub85c \uc5f0\ub3d9\ub418\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.\u00a0<\/span>\uad6d\ub0b4\uc5d0\ub3c4 \uae00\ub85c\ubc8c\u00a0<\/span>\uc560\ub4dc<\/span>\u00a0<\/span>\uc775\uc2a4\uccb4\uc778\uc9c0<\/span>\uc640<\/span>\u00a0SSP<\/span>(Supply-Side Platform)<\/span>\ub4e4\uc774\u00a0<\/span>\uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70,\u00a0<\/span>\uc790\uccb4<\/span>\uc801\uc73c\ub85c<\/span>\u00a0<\/span>\uad11\uace0 \ud50c\ub7ab\ud3fc<\/span>\uc744 \uad6c\ucd95\ud55c \ub2e8\ub3c5 \ub9e4\uccb4\uc0ac\ub4e4<\/span>\ub3c4 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0\uc8fc\ub85c<\/span>\u00a0\uc6f9\uacfc \uc571<\/span>\u00a0<\/span>\ubb3c\ub7c9\uc744 \ub3d9\uc2dc\uc5d0 \uc81c\uacf5\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\u00a0<\/span><\/p>\n

\ud328\uc2a4\ubc31<\/span><\/b>\u00a0(<\/span><\/b>Passback<\/span><\/b>)<\/span><\/b>
\n\uc6cc\ud130\ud3f4<\/span>(<\/span>Waterfall<\/span>)<\/span>\u00a0\ubc29\uc2dd\uc774\ub77c\uace0\ub3c4\u00a0<\/span>\ubd88\ub9ac\uba70<\/span>\u00a0\ub2e4\uc774\ub809\ud2b8 \uc5f0\ub3d9 \ub9e4\uccb4<\/span>\u00a0<\/span>\ud639\uc740\u00a0<\/span>\uc5d0\uc774\uc804\uc2dc\ub97c\u00a0<\/span>\ud1b5\ud55c\u00a0<\/span>\uc5f0\ub3d9<\/span>\uc5d0\uc11c \uc8fc\ub85c \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span>\uc6b0\uc120\uc21c\uc704\uc5d0 \ub530\ub77c \uad11\uace0 \uc785\ucc30\uc774 \uc9c4\ud589\ub418\uba70 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub300\ud55c \uacb0\uc815\uc740\u00a0<\/span>\uad11\uace0 \ucc44\ub110\uacfc\u00a0<\/span>\ub9e4\uccb4 \ud30c\ud2b8\ub108\uc0ac<\/span>\uac04 \ud611\uc758\ub97c \ud1b5\ud574<\/span>\u00a0\uacb0\uc815 \ub429\ub2c8\ub2e4.<\/span>\u00a0<\/span>\ub9ce\uc740 \uad6d\ub0b4\u00a0<\/span>\uc6f9 \ub9e4\uccb4\uc5d0\uc11c \uc120\ud0dd\ud558\ub294 \ubc29\uc2dd\uc774\uba70 \ud06c\ub9ac\ud14c\uc624<\/span>\u00a0\uc6f9<\/span>\u00a0\ub2e4\uc774\ub809\ud2b8<\/span>\u00a0<\/span>\uc5f0\ub3d9 \ud30c\ud2b8\ub108\uc0ac<\/span>\ub4e4\uacfc<\/span>\u00a0<\/span>\uc8fc\ub85c\u00a0<\/span>\uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\ud5e4\ub354\ube44\ub529<\/span><\/b>\u00a0(<\/span><\/b>header bidding<\/span><\/b>)<\/span><\/b>
\n<\/span>\ub9e4\uccb4 \ud30c\ud2b8\ub108\uc0ac \uc790\uccb4\uc5d0\uc11c \uc2e4\uc2dc\uac04\u00a0<\/span>\ube44\ub529\uc744<\/span>\u00a0\uad6c\ud604\ud55c \ubc29\uc2dd<\/span>\uc774\ub77c\uace0 \ubcf4\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span>. \ub9e4\uccb4\uc0ac \uc778\ubca4\ud1a0\ub9ac\u00a0<\/span>\uc785\ucc30<\/span>\u00a0\uc9c4\ud589 \uc2dc \ubaa8\ub4e0 \uad11\uace0 \ucc44\ub110\ub4e4\uc774 \ud22c\uba85\ud558\uac8c \ub3d9\uc77c \uc120<\/span>\uc0c1<\/span>\uc5d0\uc11c\u00a0<\/span>\uc785\ucc30<\/span>\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc544\uc9c1 \uad6d\ub0b4\uc5d0\ub294 \uc801\uc6a9\ub41c \uc0ac\ub840\uac00 \ub9ce\uc9c0 \uc54a\uc9c0\ub9cc \ud574\uc678\uc758 \uacbd\uc6b0 \ub9ce\uc740\u00a0<\/span>\uc81c\ud734<\/span>\ub9e4\uccb4\uc0ac\ub4e4\uc774\u00a0<\/span>\ud5e4\ub354\ube44\ub529<\/span>\u00a0<\/span>\ud615\ud0dc\ub85c \ubcc0\uacbd<\/span>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

SDK<\/span><\/b>
\n<\/span>\ub2e8\ub3c5 \uc571 \uc5f0\ub3d9\uc758 \uacbd\uc6b0 SDK \uc640\u00a0<\/span>S2S \ubc29\uc2dd\uc774 \uc9c0\uc6d0\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc571<\/span>\u00a0<\/span>SDK\uc758 \uacbd\uc6b0 \uc571 \ub0b4\u00a0<\/span>\ud328\uc2a4\ubc31<\/span>(<\/span>Passback<\/span>)<\/span>\u00a0\ubc29\uc2dd, \uc5ec\ub7ec CPM \uad6c\uac04\uc744 \uc124\uc815\ud558\uc5ec\u00a0<\/span>\uc785\ucc30\uc5d0 \ucc38\uc5ec\ud558\ub294\u00a0<\/span>\uc778\ud558\uc6b0\uc2a4\u00a0<\/span>\ube44\ub529<\/span>(In-House Bidding)\u00a0<\/span>\uadf8\ub9ac\uace0\u00a0<\/span>Google Ad\u00a0<\/span>M<\/span>anager<\/span>\u00a0\ud639\uc740\u00a0<\/span>MoPub<\/span>\uc744 \ud1b5\ud55c SDK \uc5f0\ub3d9 \ub4f1 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \uc81c<\/span>\uacf5\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc785\ucc30<\/span><\/b>\u00a0\ubc29\uc2dd\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

\uc544\ubb34\ub9ac \uc88b\uc740 \uc9c0\uba74\uc744 \ud655\ubcf4\ud55c \uad11\uace0 \ucc44\ub110\uc774\ub77c\ub3c4 \ud6a8\uc728\uc801\uc778 \uc785\ucc30 \uc9c4\ud589\uc774 \ub418\uc9c0 \ubabb\ud558\uba74 \uad11\uace0 \ucc44\ub110, \uad11\uace0\uc8fc \ubaa8\ub450 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacb0\uacfc\ub97c \uc5bb\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4\ud300\uc740 \uad11\uace0\ud6a8\uc728 \uadf9\ub300\ud654\ub97c \uc704\ud558\uc5ec\u00a0<\/span>\ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc\uc5d0 \ud2b9\ubcc4\ud55c\u00a0<\/span>\ube44\ub529<\/span>\u00a0<\/span>\ub85c<\/span>\uc9c1\uc744 \ud1b5\ud558\uc5ec<\/span>\u00a0\uc785\ucc30<\/span>\uc744<\/span>\u00a0\uc9c4\ud589<\/span>\ud558\uace0<\/span>\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\uc6b0\uc120 \uae30\ubcf8\uc801\uc778 \ub85c\uc9c1\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

\ud06c\ub9ac\ud14c\uc624<\/span>\ub294<\/span>\u00a0<\/span>CPM \uae30\uc900\uc73c\ub85c\u00a0<\/span>\uc9c0\uba74\uc744 \uad6c\ub9e4\ud558\uba70 \uad11\uace0\uc8fc\uc5d0<\/span>\uac8c<\/span>\u00a0<\/span>CPC<\/span>\u00a0<\/span>\uae30\ubc18\uc73c<\/span>\ub85c\u00a0<\/span>\ucea0\ud398\uc778\uc744\u00a0<\/span>\ud310\ub9e4\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\ud558\uc9c0\ub9cc \uc5ec\uae30\uc11c \ub2e8\uc21c\u00a0<\/span>CPM \uad6c\ub9e4 &\u00a0<\/span>C<\/span>PC\u00a0<\/span>\ud310\ub9e4 \ub85c\uc9c1\uc774 \uc801\uc6a9\ub418\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/span>\u00a0<\/span>\ud6a8<\/span>\uc728\uc801\uc778 \uad11\uace0 \uc9c4\ud589\uc744 \uc704\ud574\uc11c \ubcc4\ub3c4\uc758 \uc785\ucc30 \uacf5\uc2dd\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4.<\/span>\u00a0<\/span>\uc774 \uc785\ucc30 \uacf5\uc2dd\uc740\u00a0<\/span>\ud0c0\uac9f\ub41c<\/span>\u00a0\uc0ac\uc6a9\uc790\uc758 C<\/span>TR, CR,\u00a0<\/span>\uc8fc\ubb38 \uae08\uc561<\/span>\u00a0<\/span>\ub4f1\u00a0<\/span>(<\/span>\uad11\uace0\uc8fc \ucea0\ud398\uc778 \uc14b\ud305\uc5d0 \ub530\ub978 \uc0ac\uc6a9\uc790 \ubcc4<\/span>\u00a0<\/span>valuer\u00a0<\/span>\uac12<\/span>)\u00a0<\/span>\uadf8\ub9ac\uace0<\/span>\u00a0\uad11\uace0\uc8fc\uc758\u00a0<\/span>C<\/span>PC<\/span>\ub97c \uae30\ubc18\uc73c\ub85c<\/span>\u00a0\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc5d0\uc11c\u00a0<\/span>\ubcc4\ub3c4\u00a0<\/span>\uc785\ucc30 \uac12<\/span>(E<\/span>CPM)<\/span>\uc744 \uacc4\uc0b0\ud558\uc5ec<\/span>\u00a0<\/span>\uc785\ucc30\uc5d0 \ucc38\uc5ec<\/span>\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\ub610\ud55c\u00a0<\/span>\ub9e4\uccb4\ud300<\/span>\u00a0\ub0b4\ubd80<\/span>\uc801\uc73c\ub85c<\/span>\u00a0\ub9e4\uccb4\uc0ac\ubcc4\u00a0<\/span>\uc9c0\ud45c\uac12<\/span>(Y<\/span>ield)<\/span>\uc744 \uce21\uc815<\/span>\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span>\uc9c0\ud45c\uac12\uc774<\/span>\u00a0\ub0ae\uc744 \uacbd\uc6b0 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \ud6a8\uc728\uc774\u00a0<\/span>\ub192\uc9c0<\/span>\u00a0<\/span>\uc54a\uc740<\/span>\u00a0\uc9c0\uba74\uc73c\ub85c \ud310\ub2e8\ud558\uc5ec\u00a0<\/span>\ud574\ub2f9 \uc9c0\uba74\uc5d0 \ub300\ud55c \ub354 \ub0ae\uc740\u00a0<\/span>CPM\u00a0<\/span>\uae08\uc561\uc744 \uc694\uad6c\ud558\uac70\ub098 \uc785\ucc30 \ube44\uc911\uc744 \uac10\uc18c\uc2dc\ud0b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span>(<\/span>\ubcc4\ub3c4 \uc9c0\ud45c\uc758 \uae30\uc900 \uac12\uc740 \ud574\ub2f9 \uc9c0\uba74\uc5d0\uc11c \ubc1c\uc0dd\ud55c\u00a0<\/span>CTR, CR, New user\u00a0<\/span>\ub4f1\uc758<\/span>\u00a0<\/span>\uac12<\/span>\uc774<\/span>\u00a0\ubc18\uc601\ub429\ub2c8\ub2e4.<\/span>)<\/span>\u00a0<\/span><\/p>\n

\uc774\uc640 \uac19\uc774\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4\ud300\uc740\u00a0<\/span>\ub9e4\uccb4 \uc601\uc5ed\uc758 \ud655\uc7a5\uc131,<\/span>\u00a0<\/span>\uc774\ub85c<\/span>\u00a0<\/span>\uc778\ud55c \uc0ac\uc6a9\uc790\uc758\u00a0<\/span>\ub3c4\ub2ec\uc728<\/span>\u00a0\uc0c1\uc2b9\uc744 \uc704\ud558\uc5ec \ub9e4\uccb4\u00a0<\/span>\ud30c\ud2b8\ub108\uc0ac\ub4e4\uc5d0\uac8c<\/span>\u00a0<\/span>\ub2e4\uc591\ud55c<\/span>\u00a0<\/span>\uc5f0\ub3d9<\/span>\u00a0<\/span>\uc635\uc158\uc744<\/span>\u00a0<\/span>\uc81c\uacf5\ud558\uace0<\/span>\u00a0\uc788\uc73c\uba70\u00a0<\/span>\ub2e8\uc21c<\/span>\u00a0<\/span>\ubb3c\ub7c9<\/span>\u00a0<\/span>\ud655\ub300<\/span>\u00a0<\/span>\ubfd0\ub9cc<\/span>\u00a0<\/span>\uc544\ub2c8\ub77c<\/span>\u00a0<\/span>\ud6a8\uc728\uc801\uc778<\/span>\u00a0<\/span>\uad11\uace0<\/span>\u00a0<\/span>\uc9c4\ud589\uc744<\/span>\u00a0<\/span>\uc704<\/span>\ud55c<\/span>\u00a0<\/span>\ubcc4\ub3c4<\/span>\u00a0<\/span>\uc785\ucc30<\/span>\u00a0<\/span>\ub85c\uc9c1<\/span>\uc73c\ub85c<\/span>\u00a0<\/span>\uc778\ubca4\ud1a0\ub9ac<\/span>\u00a0<\/span>\uad6c\ub9e4\ub97c<\/span>\u00a0<\/span>\uc9c4\ud589\ud558\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\ubaa8\ub450<\/span><\/span>\ub97c \uc704\ud55c \ud06c<\/span><\/span>\ub9ac\ud14c\uc624\uc758<\/span><\/span>\u00a0<\/span><\/span>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc<\/span><\/span>\u00a0<\/span><\/h3>\n

\ud06c\ub9ac\ud14c\uc624<\/span><\/span>\u00a0\ub9e4\uccb4\ud300\uc740<\/span><\/span>\u00a0<\/span><\/span>\uc5f0\ub3d9<\/span><\/span>\u00a0\uae30\uc220\uacfc \uc785\ucc30 \ubc29\uc2dd\ub4e4\uc744 \ud1b5\ud574\u00a0<\/span><\/span>\uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec \ubc94\uc704\uc758 \uaddc\ubaa8\uc640 \ud488\uc9c8\uc744 \ub192\uc774\ub294 \uac83<\/span><\/span>\uc744<\/span><\/span>\u00a0\ubaa9\ud45c\ub85c\u00a0<\/span><\/span>\ud558\uace0<\/span><\/span>\u00a0<\/span><\/span>\uc788<\/span><\/span>\uc73c\uba70<\/span><\/span>, \ud22c\uba85\uc131\uacfc \ud1b5\uc81c\ub825\uc744 \ub192\uc774\ub294 \uad11\uace0\ub97c\u00a0<\/span><\/span>\uc81c\uacf5\ud568\uc73c\ub85c\uc368<\/span><\/span>\u00a0<\/span><\/span>\uc624\ud508<\/span><\/span>\u00a0<\/span><\/span>\uc778\ud130\ub137\uc5d0\uc11c<\/span><\/span>\u00a0<\/span><\/span>\uc18c\ube44\uc790<\/span><\/span>,\u00a0<\/span><\/span>\uad11\uace0\uc8fc<\/span><\/span>,\u00a0<\/span><\/span>\uadf8\ub9ac\uace0<\/span><\/span>\u00a0<\/span><\/span>\ub9e4\uccb4\uc0ac<\/span><\/span>\u00a0\ubaa8\ub450\uc5d0\uac8c \uc774\uc775\uc774 \ub418\ub294 \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud558\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\u00a0<\/span><\/span>\uc774\ub294<\/span><\/span>\u00a0<\/span><\/span>\uc804\uc138\uacc4\u00a0<\/span><\/span>5\ucc9c<\/span><\/span>\uc5ec<\/span><\/span>\u00a0<\/span><\/span>\ub9e4\uccb4\uc0ac<\/span><\/span>\u00a0<\/span><\/span>\ud30c\ud2b8\ub108<\/span><\/span>,\u00a0<\/span><\/span>1<\/span><\/span>\ubc31\uc5ec<\/span><\/span>\u00a0\ud504\ub9ac\ubbf8\uc5c4\u00a0<\/span><\/span>\ub9ac\ud14c\uc77c\ub7ec<\/span><\/span>, 21,000<\/span><\/span>\uc5ec<\/span><\/span>\u00a0\uad11\uace0\uc8fc<\/span><\/span>\u00a0\ub4f1\uc73c\ub85c \uad6c\uc131\ub41c \ubc29\ub300\ud55c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uae30\ubc18\ud558\uace0 \uc788<\/span><\/span>\uc73c\uba70<\/span><\/span>\u00a0\uc774 \ub124\ud2b8\uc6cc\ud06c \uaddc\ubaa8\ub294 \uacc4\uc18d\u00a0<\/span><\/span>\ub298\uc5b4\ub098\uace0<\/span><\/span>\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

\uc560\ub4dc\ud14c\ud06c<\/span><\/span>\u00a0\uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc758 \ud611\ub825\uacfc \uc131\uc7a5\uc744 \ubc14\ud0d5\uc73c\ub85c,\u00a0<\/span><\/span>\ud06c\ub9ac\ud14c\uc624\ub294<\/span><\/span>\u00a0<\/span><\/span>\ubaa8\ub4e0<\/span><\/span>\u00a0\uc774\ud574\ub2f9\uc0ac\uc790\ub4e4\uc758\u00a0<\/span><\/span>\uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c\u00a0<\/span><\/span>\ud50c\ub7ab\ud3fc<\/span><\/span>\uc744\u00a0<\/span><\/span>\uc131\uc7a5\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc9c0\ub09c\u00a0\ud574\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ube14\ub85c\uadf8(\u2018\ud06c\ub9ac\ud14c\uc624\u00a0\ub9e4\uccb4\uc81c\ud734\ud300\uc758 \uc138\uac00\uc9c0\u00a0Mission)\u2019\ub97c \ud1b5\ud558\uc5ec\u00a0\ub9e4\uccb4\ud300\uc758\u00a03\uac00\uc9c0 \uc8fc\uc694\u00a0\ubaa9\ud45c(\uad11\uace0\uc8fc\uc640\u00a0\uc774\uc6a9\uc790\ub4e4 \uac04\uc758 \uc811\uc810\uc744 \ud655\ub300, \uad11\uace0\ud6a8\uc728 \uadf9\ub300\ud654, \uad11\uace0\uc8fc\ub4e4\uc758 \u2018\ube0c\ub79c\ub4dc\u2019 \uac00\uce58 \ubcf4\ud638)\uc5d0 \ub300\ud558\uc5ec\u00a0\uc18c\uac1c\ud574\u00a0\ub4dc\ub838\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ubc88\u00a0\ube14\ub85c\uadf8\uc5d0\uc11c\ub294\u00a0\uc774\ub7ec\ud55c\u00a0\ubbf8\uc158 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud558\uc5ec \uc5b4\ub5a0\ud55c \ubc29\uc2dd\uc73c\ub85c \ub9e4\uccb4\ub4e4\uacfc\u00a0\uc5f0\ub3d9\ud558\uace0\u00a0\uc788\uc73c\uba70,\u00a0\uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c\u00a0\uc785\ucc30\uc774\u00a0\uc9c4\ud589\ub418\ub294 \uc9c0\uc5d0 \ub300\ud558\uc5ec\u00a0\ubcf4\ub2e4\u00a0\uc0c1\uc138\ud558\uac8c \uc124\uba85\u00a0\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.\u00a0\u00a0 \ub2e4\uc591\ud55c\u00a0\uc5f0\ub3d9\u00a0\ubc29\uc2dd\u00a0\u00a0 \ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4\uc81c\ud734\ud300\uc740 \uad11\uace0\uc8fc\uc640 \uc774\uc6a9\uc790\ub4e4 \uac04\uc758 \uc811\uc810\uc744 \ud655\ub300\ud558\uae30 \uc704\ud574\uc11c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc5d0\uac8c \ub2e4\uc591\ud55c \uc5f0\ub3d9 \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0\u00a0 RTB\u00a0(Real Time Bidding) \uccab\ubc88\uc9f8\ub294\u00a0RTB\ub77c\uace0 \ubd88\ub9ac\ub294\u00a0\uc2e4\uc2dc\uac04\u00a0\ube44\ub529\u00a0\ud615\ud0dc\ub85c\u00a0\uae00\ub85c\ubc8c\u00a0\uad11\uace0 \ud50c\ub7ab\ud3fc \ubc0f\u00a0\uc560\ub4dc\u00a0\uc775\uc2a4\uccb4\uc778\uc9c0(Ad\u00a0Exchange)\uc640 \uc8fc\ub85c \uc5f0\ub3d9\ub418\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.\u00a0\uad6d\ub0b4\uc5d0\ub3c4 \uae00\ub85c\ubc8c\u00a0\uc560\ub4dc\u00a0\uc775\uc2a4\uccb4\uc778\uc9c0\uc640\u00a0SSP(Supply-Side Platform)\ub4e4\uc774\u00a0\uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70,\u00a0\uc790\uccb4\uc801\uc73c\ub85c\u00a0\uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud55c \ub2e8\ub3c5 […]<\/p>\n","protected":false},"author":154,"featured_media":15010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-15004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ud06c\ub9ac\ud14c\uc624\uc758 \ub9e4\uccb4 \uc5f0\ub3d9 \uae30\uc220\uacfc \uc785\ucc30 \ubc29\uc2dd | KR - Criteo<\/title>\n<meta name=\"description\" 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