{"id":15044,"date":"2021-05-04T20:34:33","date_gmt":"2021-05-04T20:34:33","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15044"},"modified":"2021-05-05T17:11:37","modified_gmt":"2021-05-05T17:11:37","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ed%95%9c%ea%b5%ad%ec%97%90%ec%84%9c-%ec%82%ac%ec%97%85%ec%9d%84-%ed%95%9c-%ec%a7%80-10%eb%85%84%ec%9d%b4-%eb%90%98%ec%97%88%ec%8a%b5%eb%8b%88%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ea%b0%80-%ed%95%9c%ea%b5%ad%ec%97%90%ec%84%9c-%ec%82%ac%ec%97%85%ec%9d%84-%ed%95%9c-%ec%a7%80-10%eb%85%84%ec%9d%b4-%eb%90%98%ec%97%88%ec%8a%b5%eb%8b%88%eb%8b%a4\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624\uac00 \ud55c\uad6d\uc5d0\uc11c \uc0ac\uc5c5\uc744 \ud55c \uc9c0 10\ub144\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4"},"content":{"rendered":"

2010<\/span>\ub144<\/span>\u00a09<\/span>\uc6d4<\/span>\u00a01<\/span>\uc77c<\/span>.\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\uac00<\/span>\u00a0<\/span>\ud55c\uad6d\uc5d0\uc11c<\/span>\u00a0<\/span>\ucc98\uc74c<\/span>\u00a0<\/span>\uc0ac\uc5c5<\/span>\uc790<\/span>\u00a0<\/span>\ub4f1\ub85d<\/span>\uc744<\/span>\u00a0<\/span>\ud55c<\/span>\u00a0<\/span>\ub0a0\uc785\ub2c8\ub2e4<\/span>.\u00a0<\/span>2005<\/span>\ub144<\/span>\u00a0<\/span>\ud504\ub791\uc2a4<\/span>\u00a0<\/span>\ud30c\ub9ac\uc5d0\uc11c<\/span>\u00a0<\/span>\uc2a4\ud0c0\ud2b8\uc5c5\uc73c\ub85c<\/span>\u00a0<\/span>\uc2dc\uc791\ud55c<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\ub294<\/span>\u00a0<\/span>\ub2f9\uc2dc<\/span>\u00a0<\/span>\uc9c1\uc6d0\uc218\uac00<\/span>\u00a0<\/span>100<\/span>\uba85\ub3c4<\/span>\u00a0<\/span>\ub418\uc9c0<\/span>\u00a0<\/span>\uc54a\uc740<\/span>\u00a0<\/span>\uc791\uc740<\/span>\u00a0<\/span>\ud68c\uc0ac\uc600\uc2b5<\/span>\ub2c8\ub2e4\ub9cc<\/span>,\u00a0<\/span>\uae30\uc220\uc744<\/span>\u00a0<\/span>\ud1b5\ud574\uc11c<\/span>\u00a0<\/span>\ub9c8\ucf00\ud305<\/span>\u00a0<\/span>\ubd84\uc57c\uc758<\/span>\u00a0<\/span>\uc0c8\ub85c\uc6b4<\/span>\u00a0<\/span>\ud601\uc2e0\uc744<\/span>\u00a0<\/span>\uc774\ub8e8\uace0\uc790<\/span>\u00a0<\/span>\ud558\ub294<\/span>\u00a0<\/span>\uc6d0\ub300\ud55c<\/span>\u00a0<\/span>\ud3ec\ubd80\ub97c<\/span>\u00a0<\/span>\uc9c0\ub154\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\ud55c\uad6d\uc740<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\uac00<\/span>\u00a0<\/span>\uc544\uc2dc\uc544\uc5d0\uc11c<\/span>\u00a0<\/span>\ucc98\uc74c<\/span>\u00a0<\/span>\uc0ac\uc5c5\uc744<\/span>\u00a0<\/span>\uc2dc\uc791\ud55c<\/span>\u00a0<\/span>\uc2dc\uc7a5\uc785\ub2c8\ub2e4<\/span>.\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\uc758<\/span>\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\uc9c4\ucd9c\uc740<\/span>\u00a0<\/span>\ubcf8\uc0ac<\/span>\u00a0<\/span>\ucc28\uc6d0\uc5d0\uc11c<\/span>\u00a0<\/span>\ud558\ud5a5\uc2dd<\/span>\uc73c\ub85c<\/span>\u00a0<\/span>\uacb0\uc815\ub41c<\/span>\u00a0<\/span>\uac83\uc774<\/span>\u00a0<\/span>\uc544\ub2c8\ub77c<\/span>,\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\uc758<\/span>\u00a0<\/span>\ub9ac\ud0c0\uac9f\ud305<\/span>\u00a0<\/span>\uc194\ub8e8\uc158\uc5d0<\/span>\u00a0<\/span>\uad00\uc2ec\uc744<\/span>\u00a0<\/span>\ubcf4\uc778<\/span>\u00a0<\/span>\ud55c\uad6d\uc758<\/span>\u00a0<\/span>\ub514\uc9c0\ud138<\/span>\u00a0<\/span>\ub9c8\ucf00\ud305<\/span>\u00a0<\/span>\uc804\ubb38\uac00\ub4e4\uc758<\/span>\u00a0<\/span>\uc801\uadf9\uc801\uc778<\/span>\u00a0<\/span>\uc694\uccad\uc5d0<\/span>\u00a0<\/span>\uc758\ud574\uc11c<\/span>\u00a0<\/span>\uc774<\/span>\ub904\uc84c\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uadf8\ub9cc\ud07c<\/span>\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\uc2dc\uc7a5\uc740<\/span>\u00a0<\/span>\uc131\uc7a5\uacfc<\/span>\u00a0<\/span>\ubcc0\ud654\uc5d0<\/span>\u00a0<\/span>\uc801\uadf9\uc801\uc774\uace0<\/span>\u00a0<\/span>\uc8fc\uccb4\uc801\uc774\uc5c8\uace0<\/span>,\u00a0<\/span>\uc5ed\ub3d9\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>2010<\/span>\ub144<\/span>\u00a012<\/span>\uc6d4<\/span>\u00a016<\/span>\uc77c<\/span>.\u00a0<\/span>\ud55c\uad6d\uc5d0\uc11c<\/span>\u00a0<\/span>\uac00\uc7a5<\/span>\u00a0<\/span>\uccab\ubc88\uc9f8\ub85c<\/span>\u00a0<\/span>\uc774\ubca0\uc774\ucf54\ub9ac\uc544\uc758<\/span>\u00a0<\/span>\uac00\uaca9\ube44\uad50<\/span>\u00a0<\/span>\uc0ac\uc774\ud2b8\uc778<\/span>\u00a0\u201c<\/span>\uc5b4\ubc14\uc6c3<\/span>\u201d<\/span>\u00a0(<\/span>\uc9c0\uae08\uc740<\/span>\u00a0<\/span>\uc11c\ube44\uc2a4<\/span>\u00a0<\/span>\uc885\ub8cc<\/span>)<\/span>\u00a0<\/span>\ucea0\ud398\uc778\uc774<\/span>\u00a0<\/span>\ub77c\uc774\ube0c<\/span>\u00a0<\/span>\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span>\uc774\ud6c4<\/span>\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\uc2dc\uc7a5<\/span>\u00a0<\/span>\uc9c4\ucd9c<\/span>\u00a06<\/span>\uac1c\uc6d4<\/span>\u00a0<\/span>\ub9cc\uc5d0<\/span>\u00a0<\/span>\uace0\uac1d\uc0ac\uac00<\/span>\u00a07<\/span>\ubc30<\/span>\u00a0<\/span>\uc99d\uac00\ud55c<\/span>\u00a0<\/span>\ub370<\/span>\u00a0<\/span>\uc774\uc5b4<\/span>,\u00a0<\/span>\ub2e4\uc2dc<\/span>\u00a0<\/span>\u00a0<\/span>6<\/span>\uac1c\uc6d4<\/span>\u00a0<\/span>\ub9cc<\/span>\uc5d0<\/span>\u00a05<\/span>\ubc30<\/span>\u00a0<\/span>\uac00\uae4c\uc774<\/span>\u00a0<\/span>\uc99d\uac00\ud558<\/span>\uba74\uc11c<\/span>\u00a0<\/span>\ub2e8\uae30\uac04\uc5d0<\/span>\u00a0<\/span>\uc555\ub3c4\uc801\uc778<\/span>\u00a0<\/span>\ud37c\ud3ec\uba3c\uc2a4\ub85c<\/span>\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\ub514\uc9c0\ud138<\/span>\u00a0<\/span>\ub9c8\ucf00\ud305<\/span>\u00a0<\/span>\uc5c5\uacc4\uc5d0<\/span>\u00a0<\/span>\ub9ac\ud0c0\uac9f\ud305<\/span>\u00a0<\/span>\uc194\ub8e8\uc158\uc758<\/span>\u00a0<\/span>\ud6a8\uacfc\ub97c<\/span>\u00a0<\/span>\uc99d\uba85\ud558\uc600\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\ud06c\ub9ac\ud14c\uc624\ucf54\ub9ac\uc544<\/span><\/b>,<\/span><\/b>\u00a010<\/span><\/b>\ub144\uac04\uc758<\/span><\/b>\u00a0<\/span><\/b>\uae30\ub85d<\/span><\/b>\u00a0<\/span><\/h3>\n

\uc9c0\ub09c<\/span>\u00a010<\/span>\ub144<\/span>\u00a0<\/span>\ub3d9\uc548\uc758<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624<\/span>\ucf54\ub9ac\uc544\uc758<\/span>\u00a0<\/span>\uc131\uacfc\ub97c<\/span>\u00a0<\/span>\ub418\ub3cc\uc544\ubcf4<\/span>\uaca0\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

    \n
  • \uad11\uace0\uc8fc<\/span>:\u00a0<\/span>3,500<\/span><\/b>\uac1c\uc758<\/span><\/b>\u00a0<\/span><\/b>\uad11\uace0\uc8fc<\/span><\/b>\uac00<\/span>\u00a0<\/span>\ucd1d<\/span>\u00a08,500<\/span>\uac1c\uc758<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624<\/span>\u00a0<\/span>\ucea0\ud398\uc778\uc744<\/span>\u00a0<\/span>\uc9c4\ud589\ud558\uc600<\/span>\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uad11\uace0\uc8fc<\/span>\u00a0<\/span>\uc218\ub294<\/span>\u00a0<\/span>\uc5f0\ud3c9\uade0<\/span>\u00a035%<\/span>\u00a0<\/span>\uc131\uc7a5\ud558\uc600\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uad11\uace0\uc8fc\uc758<\/span>\u00a0<\/span>\uc5c5\uc885\uc740<\/span>\u00a0<\/span>\ub9ac\ud14c\uc77c\uc774<\/span>\u00a080%<\/span>\ub85c<\/span>\u00a0<\/span>\ub2e4\uc218\ub97c<\/span>\u00a0<\/span>\ucc28\uc9c0\ud558\uace0<\/span>\u00a0<\/span>\uc788\uc73c\uba70<\/span>,\u00a0<\/span>\ucd5c\uadfc<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\ub97c<\/span>\u00a0<\/span>\uc0c8\ub86d\uac8c<\/span>\u00a0<\/span>\uc2dc\uc791\ud558\ub294<\/span>\u00a0<\/span>\uad11\uace0\uc8fc<\/span>\ub294<\/span>\u00a0<\/span>\ub9ac\ud14c\uc77c<\/span>\u00a0<\/span>\uc678\uc758<\/span>\u00a0<\/span>\uc5c5\uc885\uc774<\/span>\u00a0<\/span>\ub2e4\uc218\ub97c<\/span>\u00a0<\/span>\ucc28\uc9c0\ud558\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span><\/li>\n<\/ul>\n
      \n
    • \uc138\uc77c\uc988:\u00a0\uc9c0\ub09c<\/span>\u00a010<\/span>\ub144\uac04<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\uac00<\/span>\u00a0<\/span>\uae30\uc5ec\ud55c<\/span>\u00a0<\/span>\uc628\ub77c\uc778<\/span>\u00a0<\/span>\uc138\uc77c\uc988<\/span>(<\/span>\uc804\ud658<\/span>\u00a0<\/span>\uc218<\/span>\u00a0<\/span>\uae30\uc900<\/span>)<\/span>\ub294<\/span>\u00a0<\/span>5.4<\/span><\/b>\uc5b5 \uac1c<\/span><\/b>\uc5d0<\/span>\u00a0<\/span>\uc774\ub985\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uc628\ub77c\uc778<\/span>\u00a0<\/span>\uc138\uc77c\uc988<\/span>\u00a0<\/span>\uac74\uc218\uc758<\/span>\u00a0<\/span>\uc5f0\ud3c9\uade0<\/span>\u00a0<\/span>\uc131\uc7a5\ub960\uc740<\/span>\u00a067%<\/span>\uc785\ub2c8\ub2e4<\/span>.<\/span><\/li>\n<\/ul>\n
        \n
      • \uc194\ub8e8\uc158<\/span>:\u00a0<\/span>\ub9ac\ud0c0\uac9f\ud305\uc73c\ub85c<\/span>\u00a0<\/span>\uc2dc\uc791\ud55c<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\ub294<\/span>\u00a0<\/span>\ub9c8\ucf00\ud130<\/span>\ub4e4<\/span>\uc5d0\uac8c<\/span>\u00a0<\/span>\u2018<\/span>\ub85c\uc6b0\ud37c\ub110<\/span>(<\/span>low-funnel<\/span>)<\/span>\uc758<\/span>\u00a0<\/span>\uad6c\ub9e4\uc804\ud658<\/span>\u2019<\/span>\uc774\ub77c\ub294<\/span>\u00a0<\/span>\uba85\ud655\ud55c<\/span>\u00a0<\/span>\uac00\uce58\ub97c<\/span>\u00a0<\/span>\uc81c\uacf5\ud574<\/span>\u00a0<\/span>\uc654\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span>\ub3d9\uc2dc\uc5d0<\/span>\u00a02018<\/span>\ub144\ubd80\ud130<\/span>\u00a0<\/span>Criteo Customer Acquisition, App Install, Web Traffic<\/span>\u00a0Generation<\/span>, Criteo Reseller Program<\/span>\ub4f1\uc758<\/span>\u00a0<\/span>\uc0c8\ub85c\uc6b4<\/span>\u00a0<\/span>\uc194\ub8e8\uc158\uc744<\/span>\u00a0<\/span>\uc120\ubcf4\uc774\uba74\uc11c<\/span>, \u2018<\/span>\uc5b4\ud37c\ud37c\ub110<\/span>(<\/span>upper-funnel<\/span>)<\/span>\uc758<\/span>\u00a0<\/span>\uc2e0\uaddc<\/span>\u00a0<\/span>\uc18c\ube44\uc790<\/span>\u00a0<\/span>\ud655\ubcf4<\/span>\u2019<\/span>\uc640<\/span>\u00a0\u2018<\/span>\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758<\/span>\u00a0<\/span>\uc218\uc775\ud654<\/span>\u2019<\/span>\ub77c\ub294<\/span>\u00a0<\/span>\uc0c8\ub85c\uc6b4<\/span>\u00a0<\/span>\ub9c8\ucf00\ud305\uc758<\/span>\u00a0<\/span>\uc601\uc5ed\uc5d0<\/span>\u00a0<\/span>\ud574\ub2f5\uc744<\/span>\u00a0<\/span>\uc81c\uc2dc\ud558\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uadf8<\/span>\u00a0<\/span>\uacb0\uacfc<\/span>\u00a0<\/span>\ud604\uc7ac<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\ucf54\ub9ac\uc544\uc758<\/span>\u00a0<\/span>\ub9e4\ucd9c<\/span>\u00a0<\/span>\uc911\uc5d0\uc11c<\/span>\u00a0<\/span>\uc57d<\/span>\u00a0<\/span>20%<\/span><\/b>\ub294<\/span>\u00a0<\/span>\uc2e0\uaddc<\/span>\u00a0<\/span>\uc194\ub8e8\uc158\uc744<\/span>\u00a0<\/span>\ud1b5\ud574\uc11c<\/span>\u00a0<\/span>\ucc3d\ucd9c\ub418\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

        \"\"<\/p>\n

        \ud55c\uad6d<\/strong> \uc560\ub4dc\ud14c\ud06c<\/strong> \uc0b0\uc5c5<\/strong> \ubc1c\uc804\uc5d0<\/strong> \uae30\uc5ec<\/strong><\/h3>\n

        \ud06c\ub9ac\ud14c\uc624\uac00 \ud55c\uad6d \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud55c \ud6c4 10\ub144 \ub3d9\uc548 \ud55c\uad6d\uc0ac\ud68c\uc5d0 3\uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \uae30\uc5ec\ud588\ub2e4\uace0 \ub9d0\uc500\ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

        \uc624\ud508 \uc778\ud130\ub137 \uc0dd\ud0dc\uacc4 \uc870\uc131<\/strong>
        \n\uc6b0\uc120 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc774 \uc544\ub2cc, \ub2e4\uc591\ud55c \ub9e4\uccb4\uc0ac\ub4e4\uacfc \ub2e4\ubc29\uba74\uc73c\ub85c \ud30c\ud2b8\ub108\uc2ed\uc744 \uac16\ucda4\uc73c\ub85c\uc368 \uc624\ud508 \uc778\ud130\ub137 \uc0dd\ud0dc\uacc4 \uad6c\uc131\uc5d0 \uc55e\uc7a5\uc11c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 TAC(Traffic Acquisition Costs)\ub294 \uae00\ub85c\ubc8c \uae30\uc900 60%\uc5d0 \uc774\ub985\ub2c8\ub2e4. \uc989 \ud06c\ub9ac\ud14c\uc624\ub294 \ud55c\uad6d\uc2dc\uc7a5\uc5d0\uc11c \uc0ac\uc5c5\uc744 \ud558\uba74\uc11c \ub9e4\ucd9c\uc758 \ub300\ub7b5 60%\ub294 \uc591\uc9c8\uc758 \ud2b8\ub798\ud53d\uc744 \uc81c\uacf5\ud558\ub294 \ub9e4\uccb4\uc0ac\ub4e4\uacfc \uc218\uc775\uc744 \uacf5\uc720\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

        \uae30\uc5c5\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uacfc \ud601\uc2e0\uc744 \uc8fc\ub3c4<\/strong>
        \n\ub458\uc9f8, \uad11\uace0\uc8fc\uc5d0\uac8c \uc555\ub3c4\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \ud55c\uad6d\uc0ac\ud68c\uac00 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \ud558\ub294\ub370 \uae30\uc5ec\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ub9e4\uc6b0 \ub192\uc740 \uad11\uace0 \ud6a8\uc728(ROAS)\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uad11\uace0\uc8fc\ub4e4\uc774 \ub9cc\uc871\ud560 \uc218 \uc788\ub294 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uc2e4\uc81c \uc628\ub77c\uc778 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud558\ub294\ub370 \uae30\uc5ec\ud558\uc600\uace0, \uc774\ub294 \uacb0\uad6d \uae30\uc5c5\ub4e4\uc774 \ub514\uc9c0\ud138 \ud601\uc2e0\uacfc \uc804\ud658\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud558\ub294 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

        \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc778\uc7ac \uc591\uc131<\/strong>
        \n\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud06c\ub9ac\ud14c\uc624\ub294 \uba38\uc2e0\ub7ec\ub2dd\uc744 \ubc14\ud0d5\uc73c\ub85c \ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc758 \uc120\ub3c4 \uae30\uc5c5\uc73c\ub85c\uc11c, \uc778\uc7ac \uc591\uc131\uc758 \uc5ed\ud560\ub3c4 \uc218\ud589\ud588\ub2e4\uace0 \uc790\ubd80\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \ud601\uc2e0\uc801\uc778 \uc560\ub4dc\ud14c\ud06c \uae30\uc220\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc775\ud78c \ub9ce\uc740 \uc778\uc7ac\ub4e4\uc774 \uc9c0\uae08 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uc758 \uacf3\uacf3\uc5d0\uc11c \ub9c8\ucf00\ud305\uc758 \ud601\uc2e0\uc744 \uc774\ub04c\uc5b4 \uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

        \"\"<\/p>\n

        \uc9c0\ub09c 10\ub144\ub3d9\uc548 \ubcc0\ud568\uc5c6\uc774 \ud06c\ub9ac\ud14c\uc624\ucf54\ub9ac\uc544\ub97c \uc131\uc6d0\ud574\uc8fc\uc2e0 \uad11\uace0\uc8fc, \ub300\ud589\uc0ac, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \ub2e4\uc591\ud55c \ud30c\ud2b8\ub108 \ubd84\ub4e4\uc5d0\uac8c \uc784\uc9c1\uc6d0\uc744 \ub300\uc2e0\ud558\uc5ec \uac10\uc0ac\uc758 \ub9d0\uc500\uc744 \uc804\ud569\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ub3c4\uc804\uacfc \uae30\ud68c\uc5d0 \uc9c1\uba74\ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \uc55e\uc73c\ub85c\ub3c4 \uae30\uc220\uacfc \uc778\uc7ac\uc758 \ud798\uc744 \ubc14\ud0d5\uc73c\ub85c \ubcc0\ud568\uc5c6\ub294 \uac00\uce58\ub97c \uc5ec\ub7ec\ubd84\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

        2010\ub144\u00a09\uc6d4\u00a01\uc77c.\u00a0\ud06c\ub9ac\ud14c\uc624\uac00\u00a0\ud55c\uad6d\uc5d0\uc11c\u00a0\ucc98\uc74c\u00a0\uc0ac\uc5c5\uc790\u00a0\ub4f1\ub85d\uc744\u00a0\ud55c\u00a0\ub0a0\uc785\ub2c8\ub2e4.\u00a02005\ub144\u00a0\ud504\ub791\uc2a4\u00a0\ud30c\ub9ac\uc5d0\uc11c\u00a0\uc2a4\ud0c0\ud2b8\uc5c5\uc73c\ub85c\u00a0\uc2dc\uc791\ud55c\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ub2f9\uc2dc\u00a0\uc9c1\uc6d0\uc218\uac00\u00a0100\uba85\ub3c4\u00a0\ub418\uc9c0\u00a0\uc54a\uc740\u00a0\uc791\uc740\u00a0\ud68c\uc0ac\uc600\uc2b5\ub2c8\ub2e4\ub9cc,\u00a0\uae30\uc220\uc744\u00a0\ud1b5\ud574\uc11c\u00a0\ub9c8\ucf00\ud305\u00a0\ubd84\uc57c\uc758\u00a0\uc0c8\ub85c\uc6b4\u00a0\ud601\uc2e0\uc744\u00a0\uc774\ub8e8\uace0\uc790\u00a0\ud558\ub294\u00a0\uc6d0\ub300\ud55c\u00a0\ud3ec\ubd80\ub97c\u00a0\uc9c0\ub154\uc2b5\ub2c8\ub2e4.\u00a0\u00a0 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Program\ub4f1\uc758\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc194\ub8e8\uc158\uc744\u00a0\uc120\ubcf4\uc774\uba74\uc11c, \u2018\uc5b4\ud37c\ud37c\ub110(upper-funnel)\uc758\u00a0\uc2e0\uaddc\u00a0\uc18c\ube44\uc790\u00a0\ud655\ubcf4\u2019\uc640\u00a0\u2018\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758\u00a0\uc218\uc775\ud654\u2019\ub77c\ub294\u00a0\uc0c8\ub85c\uc6b4\u00a0\ub9c8\ucf00\ud305\uc758\u00a0\uc601\uc5ed\uc5d0\u00a0\ud574\ub2f5\uc744\u00a0\uc81c\uc2dc\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\u00a0\uacb0\uacfc\u00a0\ud604\uc7ac\u00a0\ud06c\ub9ac\ud14c\uc624\ucf54\ub9ac\uc544\uc758\u00a0\ub9e4\ucd9c\u00a0\uc911\uc5d0\uc11c\u00a0\uc57d\u00a020%\ub294\u00a0\uc2e0\uaddc\u00a0\uc194\ub8e8\uc158\uc744\u00a0\ud1b5\ud574\uc11c\u00a0\ucc3d\ucd9c\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0 \ud55c\uad6d \uc560\ub4dc\ud14c\ud06c \uc0b0\uc5c5 \ubc1c\uc804\uc5d0 \uae30\uc5ec \ud06c\ub9ac\ud14c\uc624\uac00 \ud55c\uad6d \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud55c \ud6c4 10\ub144 \ub3d9\uc548 \ud55c\uad6d\uc0ac\ud68c\uc5d0 3\uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \uae30\uc5ec\ud588\ub2e4\uace0 \ub9d0\uc500\ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137 \uc0dd\ud0dc\uacc4 \uc870\uc131 \uc6b0\uc120 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc774 \uc544\ub2cc, \ub2e4\uc591\ud55c \ub9e4\uccb4\uc0ac\ub4e4\uacfc \ub2e4\ubc29\uba74\uc73c\ub85c \ud30c\ud2b8\ub108\uc2ed\uc744 \uac16\ucda4\uc73c\ub85c\uc368 \uc624\ud508 \uc778\ud130\ub137 \uc0dd\ud0dc\uacc4 \uad6c\uc131\uc5d0 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