{"id":15049,"date":"2021-05-05T17:27:16","date_gmt":"2021-05-05T17:27:16","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15049"},"modified":"2021-07-01T19:05:55","modified_gmt":"2021-07-01T19:05:55","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc"},"content":{"rendered":"

Chrome\uc758 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uac00\uae4c\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc, \ub300\ud589\uc0ac, \uc81c\ud734\ub9e4\uccb4\uc0ac, \ub514\uc9c0\ud138 \uad11\uace0 \ud30c\ud2b8\ub108 \ub4f1 \uc804\uccb4 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc5c5\uacc4\ub294 \uc9c0\uae08\uae4c\uc9c0\uc758 \uad11\uace0\ub9cc\ud07c \ud6a8\uacfc\uc801\uc774\uba74\uc11c \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\ub798\uc5d0 \ud6a8\uacfc\uac00 \uc788\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \uc704\ud574\uc11c\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ud655\uc7a5\ud558\uace0 \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacf5\uae09\uc758 \uce21\uba74\uc5d0\uc11c, \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc218\uc775\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\ub300\ud55c \ube68\ub9ac \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ub298\ub9ac\uace0 \uac15\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc7a0\uc7ac\uace0\uac1d\uc774 \ub9de\ucda4 \uad11\uace0 \uc218\uc2e0\uc5d0 \ub3d9\uc758\ud558\ub3c4\ub85d \ub9cc\ub4e4\uace0, \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8, \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac\uac00 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544 \ub098\uc11c\uba74\uc11c\u00a0\ubb38\ub9e5 \uad11\uace0<\/a>\uac00\u00a0 \ub2e4\uc2dc \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ubb38\ub9e5 \uc2e0\ud638\uc640 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc774\ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \uacb0\ud569\ud574 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ub192\ud600\uc8fc\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305<\/strong>(Contextual Targeting)<\/strong>\uc774\ub780<\/strong>?<\/strong><\/h3>\n

\ubb38\ub9e5\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc804\ud600 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \uc7a0\uc7ac\uace0\uac1d \ud0c0\uac9f\ud305 \ubc29\ubc95\uc774\uae30 \ub54c\ubb38\uc5d0 \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube44\ud6a8\uc728\uc801\uc778 \uad6c\uc2dd \ub9c8\ucf00\ud305 \uc720\ud615\uc774\ub77c\ub294 \uc774\ubbf8\uc9c0\ub294 \uc5ec\uc804\ud788 \ub0a8\uc544 \uc788\uace0, \uadf8\ub7f4\ub9cc\ud55c \uc774\uc720\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08\uae4c\uc9c0 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ubb38\ub9e5\uc5d0 \ub9de\ub294 \uba54\uc2dc\uc9c0\ub97c \uc704\uce58\uc2dc\ud0a4\ub294 \ub370\ub294 \ud6a8\uacfc\uc801\uc774\uc5c8\uc9c0\ub9cc, \uc1fc\ud551 \uc758\ub3c4\ub97c \uac00\uc9c4 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub370\ub294 \uadf8\ub2e4\uc9c0 \ud6a8\uacfc\uc801\uc774\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. \ud14c\ub2c8\uc2a4\uc5d0 \uad00\ud55c \uae30\uc0ac\ub97c \uc77d\uace0 \uc788\ub2e4\uace0 \ud574\uc11c, \ud14c\ub2c8\uc2a4\ud654\ub97c \uc0b4 \uc0dd\uac01\uc744 \ud558\uace0 \uc788\ub294 \uac83\uc740 \uc544\ub2c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc758 \uc774\uc810\uc744 \uc720\uc9c0\ud558\uba74\uc11c, \uc774\ub97c \ucfe0\ud0a4\uac00 \uc5c6\ub294 \uc138\uc0c1\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc194\ub8e8\uc158\uc73c\ub85c \uc7ac\uad6c\ucd95\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc874\uc758 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uacfc \ub2ec\ub9ac, \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc740 \ubb38\ub9e5 \uc2e0\ud638\uc5d0\ub9cc \uc758\uc874\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0\uc11c \uac00\uc838\uc628 \ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud574 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub41c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \ube44\uc6a9\uc774 \ub0ad\ube44\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud574\uc8fc\uace0 \ub354 \ub098\uc740 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n

\ucd5c\uc2e0 \ubcf4\ub3c4 \uc790\ub8cc<\/a>\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uace0 \uc81c\ud488 \ucc45\uc784\uc790\uc778 \ud1a0\ub4dc \ud30c\uc2a8\uc2a4(Todd Parsons)\uc774 \uc5b8\uae09\ud55c \uac83\ucc98\ub7fc \u201c\ud06c\ub9ac\ud14c\uc624\uc758 \ubb38\ub9e5 \uc194\ub8e8\uc158\uc740 \uae30\ub300\uce58\ub97c \ud06c\uac8c \ub192\uc774\uace0, \ub9c8\ucf00\ud130\uac00 \uae30\uc874 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uacb0\ud569\ud574 \ucf58\ud150\uce20\uc640 \uad6c\ub9e4 \ud589\ub3d9 \uac04\uc758 \uad00\uacc4\ub97c \ud30c\uc545\ud558\uc5ec \uc218\uc775\uc744 \ub192\uc774\uace0, \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \ubbf8\ub514\uc5b4\uc5d0\uc11c \ubb38\ub9e5 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \ubc29\ub300\ud55c \uc591\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \uc1fc\ud37c \uadf8\ub798\ud504(Shopper Graph)<\/a>\uc5d0 \uc548\uc804\ud558\uac8c \ubcf4\uad00\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\u201d<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uac00<\/strong> \ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> \ub370\uc774\ud130\ub97c<\/strong> \ud65c\uc6a9\ud558\ub294<\/strong> \ubc29\ubc95<\/strong><\/h3>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 ‘\ube44\uc988\ub2c8\uc2a4 \ub610\ub294 \ub9c8\ucf00\ud130\uac00 \uc18c\uc720\ud55c \ub370\uc774\ud130’\ub85c \uac04\ub2e8\ud788 \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc \ub610\ub294 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uc758 \ub370\uc774\ud130 \ub610\ub294 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc744 \ud1b5\ud574 \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74, \u00a0\uace0\uac1d\uc5d0\uac8c <\/a>\u00a01\ub3001 \uae30\ubc18\uc73c\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d, \uace0\uac1d\uc774 \uac1c\uc778\uc815\ubcf4 \uacf5\uc720\uc5d0 \ub3d9\uc758\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c Merkle\uc758 2021\ub144 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ub9c8\ucf00\ud130\uc758 88%\uac00 \ud5a5\ud6c4 6~12\uac1c\uc6d4 \ub3d9\uc548 \ub354 \ub9ce\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc800\uc7a5\ud558\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.1<\/sup><\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc774\uc9c0\ub9cc, \uc774\uac83\ub9cc\uc73c\ub85c\ub294 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub294 \ub370 \ud544\uc694\ud55c \uaddc\ubaa8\ub97c \ud655\ubcf4\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud55c \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ub124\ud2b8\uc6cc\ud06c\ub97c \ubcf4\uc720\ud55c \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \uc704\ud574 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc131\ud654\ud558\uace0 \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d, \ud06c\ub9ac\ud14c\uc624\ub294 \uc790\uc0ac\uc758 \ubc29\ub300\ud55c\u00a0\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c<\/a>\u00a0\uc804\uccb4\ub97c \ubd84\uc11d\ud574, \uc18c\ube44\uc790\uac00 \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\ub824\ub294\uc9c0(\ucee4\uba38\uc2a4 \uc2e0\ud638) \uadf8\ub9ac\uace0 \uc81c\ud734\ub9e4\uccb4\uc0ac \ub124\ud2b8\uc6cc\ud06c \uc5b4\ub514\uc5d0\uc11c \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294\uc9c0(\ubb38\ub9e5 \uc2e0\ud638)\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c, AI\ub294 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uad11\uace0\uc8fc\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc720\uc0ac\ud55c \uc7a0\uc7ac\uace0\uac1d \uae30\ubc18\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uace0\uc720\ud55c \uc5ed\ub7c9\uc744 \ud1b5\ud574, \ub9c8\ucf00\ud130\ub294 \uc720\uc0ac \ubbf8\ub514\uc5b4(\uad6c\ucd95\ub41c \uace0\uac1d \uae30\ubc18\uc73c\ub85c\ubd80\ud130 \ube44\uc988\ub2c8\uc2a4 \ud6a8\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0bc \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc6f9\ud398\uc774\uc9c0)\ub97c \ud1b5\ud574, \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uac00<\/strong> \ub192\uc740<\/strong> \ucea0\ud398\uc778<\/strong> \uc131\uacfc\ub97c<\/strong> \uc81c\uacf5\ud558\ub294<\/strong> \ubc29\ubc95<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 AI \uae30\uc220\uacfc \ub300\uaddc\ubaa8\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ubb38\ub9e5 \uad11\uace0 \ucea0\ud398\uc778\uc73c\ub85c\ubd80\ud130 \uac00\uc7a5 \ub192\uc740 \uad00\ub828\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc791\ub3d9 \uc6d0\ub9ac:<\/p>\n

\uc2ec\uce35\uc801<\/strong> \uc758\ubbf8<\/strong> \ubd84\uc11d<\/strong><\/h4>\n

\uc790\uc5f0\uc5b4 \ucc98\ub9ac \uae30\ub2a5\uc774 5,000\uc5ec \uacf3\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub85c \uad6c\uc131\ub41c \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc640 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825 \uad00\uacc4\ub97c \ub9fa\uc740 90\uac1c \uc9c0\uc5ed\uc758 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP) \uc804\ubc18\uc5d0\uc11c \ubaa8\ub4e0 URL\uc744 \uc2a4\uce90\ub2dd\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc791\uc5c5\uc5d0\ub294 URL, \uc0ac\uc774\ud2b8 \ubc0f \uce74\ud14c\uace0\ub9ac \uc218\uc900\uc758 \uac80\uc0ac\ub294 \ubb3c\ub860 \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ubc0f \ud0a4\uc6cc\ub4dc \ubd84\uc11d\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub807\uac8c \ud574\uc11c \uc5bb\uc5b4\uc9c4 \ub2e4\uc591\ud55c \uc815\ubcf4\ub294 \ud398\uc774\uc9c0\uc758 \uc804\uccb4 \ubb38\ub9e5\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\"Our<\/p>\n

\ubb38\ub9e5 \uce74\ud14c\uace0\ub9ac \uc810\uc218 \uc0b0\uc815<\/strong><\/h4>\n

URL\uc744 \ubd84\uc11d\ud55c \ud6c4, \ud06c\ub9ac\ud14c\uc624\ub294 \uac01 \ud398\uc774\uc9c0\uc758 \uc810\uc218\ub97c \uacc4\uc0b0\ud574 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \ubb38\ub9e5 \uce74\ud14c\uace0\ub9ac\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \ud604\uc7ac IAB \uae30\uc900, 60\uac1c \uc774\uc0c1\uc758 \uce74\ud14c\uace0\ub9ac\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uce74\ud14c\uace0\ub9ac\ub294 \ud5a5\ud6c4 700\uac1c\ub85c \ud655\uc7a5\ub418\uc5b4, \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub354 \ub2e4\uc591\ud55c \uc218\uc900\uc758 \uc138\ubd84\ud654\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc \uc548\uc804 \ud655\uc778<\/strong><\/h4>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc \uc548\uc804 \ud30c\ud2b8\ub108\uc640 \ud568\uaed8 \uc758\ubbf8 \ubd84\uc11d\uc744 \uc218\ud589\ud574, \uc99d\uc624 \ubc1c\uc5b8, \ud3ed\ub825 \ub610\ub294 \uae30\ud0c0 \uc7a0\uc7ac\uc801\uc73c\ub85c \ud574\ub97c \ub07c\uce60 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uac78\ub7ec\ub0c5\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \ubd84\uc11d<\/strong><\/h4>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305 \ud504\ub85c\uc138\uc2a4\uc758 \ucd94\uac00\uc801\uc778 \ub2e8\uacc4\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \ubcf4\uc720\ud55c \ub300\uaddc\ubaa8 \ud2b8\ub79c\uc7ad\uc158 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud1b5\ud574 \uc9c0\uc6d0\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130(\uc608: \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uac70\ub798)\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc81c\ud734\ub9e4\uccb4\uc0ac\/SSP \ub124\ud2b8\uc6cc\ud06c\uc758 \ubaa8\ub4e0 URL \uac04\uc5d0 \uc120\ud638\ub3c4 \uc810\uc218(\ub610\ub294 \uc81c\ud488 \uad00\uc2ec \uc2e0\ud638)\ub97c \ub9e4\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uc120\ud638\ub3c4 \uc810\uc218 \ub370\uc774\ud130\ub97c \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0 \uac00\uc7a5 \uc801\uc808\ud55c \uc0c1\ud488 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc810\uc218\ub294 \uc815\ud655\uc131\uc744 \uae30\ud558\uae30 \uc704\ud574 \ub9e4\uc8fc \uc5c5\ub370\uc774\ud2b8\ub429\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \uc544\ub798 URL\uc740 \ud578\ub4dc\ubc31\uc5d0 \uad00\ud55c \ud398\uc774\uc9c0\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 AI\ub294 \uc6b4\ub3d9\ud654\uc5d0 \ub300\ud574 \ub192\uc740 \uc120\ud638\ub3c4 \uc810\uc218\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc774\ub294 \uc774 \ud398\uc774\uc9c0\ub97c \ubcf4\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc6b4\ub3d9\ud654\ub97c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc774 \uc774 URL\uc5d0 \uc6b4\ub3d9\ud654 \uad11\uace0\ub97c \uac8c\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucfe0\ud0a4<\/strong> \uc5c6\ub294<\/strong> \uad11\uace0\ub97c<\/strong> \ub300\ube44\ud55c<\/strong> \ubb38\ub9e5<\/strong> \ud0c0\uac9f\ud305<\/strong> \ud14c\uc2a4\ud2b8<\/strong><\/h3>\n

\uc9c0\uae08 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uad11\uace0\uc8fc\ub294 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uac8c \ub418\ub294 \uc2dc\uc810\uc5d0\uc11c \ub354 \ub098\uc740 \uc785\uc9c0\ub97c \ucc28\uc9c0\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08 \ubb38\ub9e5 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uba74, \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub3d9\uc548 \ucfe0\ud0a4\ub97c \ud65c\uc6a9\ud558\uace0, \ucfe0\ud0a4\uac00 \uc81c\uacf5\ud558\ub294 \ub354 \ud070 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud480\uc744 \ud65c\uc6a9\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 AI\uac00 \ucea0\ud398\uc778\uc744 \ud559\uc2b5\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uc774\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud480\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud601\uc2e0\uc801\uc778 \uc804\ub7b5\uc744 \ud1b5\ud574, \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\ub294 \uae30\ud68c\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n

2021\ub144 \uc0c8\ub85c\uc6b4 \uc138\uc0c1\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa9\ud45c\ub294 \ub354 \ub9ce\uc740 \ud22c\uba85\uc131\uacfc \uac1c\ubc29\uc131\uc744 \uc81c\uacf5\ud558\uace0, \uad11\uace0\uc5c5\uacc4\uac00 \uacaa\uace0 \uc788\ub294 \uc911\ub300\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \ubaa8\ub450\uac00 \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ub7ec \uce21\uba74\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \ubd88\uacfc 1\ub144 \uc804\uacfc\ub294 \ud655\uc5f0\ud788 \ub2e4\ub978 \uae30\uc5c5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc84c\ub294\uc9c0 \uc9c1\uc811 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \u00a0\ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158<\/a>\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc2dc\uace0,\u00a0\uc2dc\uc791\ud558\ub824\uba74 \uacc4\uc815 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ubb38\uc758\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

\"Introducing<\/a><\/p>\n

1<\/sup>Merkle 2021 Customer Engagement Report, 2021\ub144 1\uc6d4, \ubbf8\uad6d \ubc0f \uc601\uad6d, n=800<\/p>\n","protected":false},"excerpt":{"rendered":"

Chrome\uc758 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uac00\uae4c\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc, \ub300\ud589\uc0ac, \uc81c\ud734\ub9e4\uccb4\uc0ac, \ub514\uc9c0\ud138 \uad11\uace0 \ud30c\ud2b8\ub108 \ub4f1 \uc804\uccb4 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc5c5\uacc4\ub294 \uc9c0\uae08\uae4c\uc9c0\uc758 \uad11\uace0\ub9cc\ud07c \ud6a8\uacfc\uc801\uc774\uba74\uc11c \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub798\uc5d0 \ud6a8\uacfc\uac00 \uc788\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \uc704\ud574\uc11c\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ud655\uc7a5\ud558\uace0 \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\uae09\uc758 \uce21\uba74\uc5d0\uc11c, \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc218\uc775\uc744 \uc720\uc9c0\ud560 […]<\/p>\n","protected":false},"author":55,"featured_media":15058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-15049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uac00 \ubb38\ub9e5 \uc2e0\ud638\uc640 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc774\ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \uacb0\ud569\ud558\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\uac00 \ubb38\ub9e5 \uc2e0\ud638\uc640 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc774\ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \uacb0\ud569\ud558\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ud06c\ub9ac\ud14c\uc624-\ud37c\uc2a4\ud2b8\ud30c\ud2f0-\ub370\uc774\ud130\ub97c-\uc0ac\uc6a9\ud55c-\ubb38\ub9e5-\ud0c0\uac9f\ud305\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T17:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T19:05:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc\",\n\t \"datePublished\": \"2021-05-05T17:27:16+00:00\",\n\t \"dateModified\": \"2021-07-01T19:05:55+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/\"\n\t },\n\t \"wordCount\": 28,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg\",\n\t \"keywords\": [\n\t \"privacy\"\n\t ],\n\t \"articleSection\": [\n\t \"\ud06c\ub9ac\ud14c\uc624 \uc5c5\ub370\uc774\ud2b8\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg\",\n\t \"width\": 1200,\n\t \"height\": 674,\n\t \"caption\": \"Woman looking down at her smartphone.\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc | KR - Criteo","description":"\ud06c\ub9ac\ud14c\uc624\uac00 \ubb38\ub9e5 \uc2e0\ud638\uc640 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc774\ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \uacb0\ud569\ud558\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/","og_locale":"ko_KR","og_type":"article","og_title":"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc | KR - Criteo","og_description":"\ud06c\ub9ac\ud14c\uc624\uac00 \ubb38\ub9e5 \uc2e0\ud638\uc640 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc774\ucee4\uba38\uc2a4 \uc2e0\ud638\ub97c \uacb0\ud569\ud558\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ud06c\ub9ac\ud14c\uc624-\ud37c\uc2a4\ud2b8\ud30c\ud2f0-\ub370\uc774\ud130\ub97c-\uc0ac\uc6a9\ud55c-\ubb38\ub9e5-\ud0c0\uac9f\ud305\/","og_site_name":"KR - Criteo","article_published_time":"2021-05-05T17:27:16+00:00","article_modified_time":"2021-07-01T19:05:55+00:00","og_image":[{"width":1200,"height":674,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc","datePublished":"2021-05-05T17:27:16+00:00","dateModified":"2021-07-01T19:05:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/"},"wordCount":28,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg","keywords":["privacy"],"articleSection":["\ud06c\ub9ac\ud14c\uc624 \uc5c5\ub370\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Criteo-Contextual-Targeting-Launch.jpg","width":1200,"height":674,"caption":"Woman looking down at her smartphone."},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ed%8d%bc%ec%8a%a4%ed%8a%b8%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%9c-%eb%ac%b8%eb%a7%a5-%ed%83%80%ea%b2%9f%ed%8c%85\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ud06c\ub9ac\ud14c\uc624, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ucd9c\uc2dc"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=15049"}],"version-history":[{"count":10,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15049\/revisions"}],"predecessor-version":[{"id":15663,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15049\/revisions\/15663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/15058"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=15049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=15049"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=15049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}