{"id":15068,"date":"2021-05-05T20:05:59","date_gmt":"2021-05-05T20:05:59","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15068"},"modified":"2021-06-22T10:05:54","modified_gmt":"2021-06-22T10:05:54","slug":"%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/","title":{"rendered":"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 &#038; \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01"},"content":{"rendered":"<p>Google\uc774 2022\ub144\uae4c\uc9c0 Chrome\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ub2e8\uacc4\uc801\uc73c\ub85c \uc911\ub2e8\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc744 \ub54c, \uc804\uccb4 \uad11\uace0\uc5c5\uacc4\ub294 \ud070 \uc9c0\uac01\ubcc0\ub3d9\uc744 \uac10\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\uac00 \ubb3c\ub860 \ucc98\uc74c\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc1c\ud45c\ub294 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub77c\ub294 \uba85\ubaa9\uc73c\ub85c \uc81c\uae30\ub41c \uc77c\ub828\uc758 \uaddc\uc815\uacfc \uaddc\uc81c\uc758 \ucd5c\uc2e0 \ubc84\uc804\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ucfe0\ud0a4\uc758 \uc885\ub9d0\u2019\uc774\ub77c\uace0 \ubd80\ub974\ub4e0, \u2018\uc544\uc774\ub374\ud2f0\ud2f0 \ud601\uba85\u2019\uc774\ub77c\uace0 \ubd80\ub974\ub4e0, \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc5c4\uccad\ub09c \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc6d0\ud558\ub294 \ub370\uc774\ud130 \uacf5\uc720 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uacfc \uc81c\uc5b4\ub825\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubcf4\ub2e4 \uac15\ud654\ub41c \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uc774\uc678\uc5d0\ub3c4, \uc18c\ube44\uc790\ub4e4\uc740 \ubcf4\ub2e4 \uac15\ud654\ub41c &#8216;\uad00\ub828\uc131&#8217;\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>DISQO\uc758 \uad11\uace0 \uad00\ub828\uc131 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc751\ub2f5\uc790\uc758 82%\uac00 \uad00\ub828\ub41c \uad11\uace0\ub97c \ubcf4\uace0 \uc2f6\uc5b4\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<sup>1<\/sup> \uad11\uace0\uc8fc\ub4e4\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\uba74, \uc774\ub7ec\ud55c \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\uc744\uc9c0, \ub610 \uc5b4\ub5bb\uac8c \ucda9\uc871\ud560 \uc218 \uc788\uc744\uc9c0\ub97c \uad81\uae08\ud574 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2021-03-23\/7km7jg\"><strong>\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021:<\/strong><\/a><a href=\"https:\/\/www2.criteo.com\/l\/126241\/2021-03-23\/7km7jg\"><strong>\uc0c8\ub86d\uac8c \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc608\uc0b0 \ubc0f \ucc44\ub110\uc758 \uacb0\uc815<\/strong><\/a>\uc5d0\uc11c\ub294 \uad11\uace0\uc5c5\uacc4\uac00 \ubc1c\uc804\ud558\uba74\uc11c \ub9c8\ucf00\ud130\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \ub9de\ucda4\ud654\ub97c \ubaa8\ub450 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc635\uc158\uacfc \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubd05\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/kr\/2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15019 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Blog-CTA-Digital-Advertising-Manual-KOR.png\" alt=\"\" width=\"2500\" height=\"625\" \/><\/a><\/p>\n<h3><strong>\uad11\uace0\uc758 \ubbf8\ub798\ub97c \uc704\ud55c 3\uac00\uc9c0 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc2dc\ub098\ub9ac\uc624<\/strong><\/h3>\n<p>Google\uc774 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud558\ub294 \ub0a0\uc9dc\ub294 2022\ub144 \uc774\ud6c4\ub85c \ubcc0\uacbd\ub420 \uc218 \uc788\uc9c0\ub9cc, \ud604\uc7ac \uc77c\uc815\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15429\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/identity-timeline.png\" alt=\"\" width=\"500\" height=\"790\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/identity-timeline.png 614w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/identity-timeline-190x300.png 190w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\uc774\uc640\ub294 \ubcc4\uac1c\ub85c, \uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uad11\uace0\uac00 \ud544\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucfe0\ud0a4\uac00 \uc5c6\ub294 \uc138\uc0c1\uc5d0\uc11c, \uad11\uace0\uc8fc\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc2dc\ub098\ub9ac\uc624\ub97c \uc0ac\uc6a9\ud574 \uacc4\uc18d\ud574\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15072\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-List.png\" alt=\"\" width=\"1708\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-List.png 1708w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-List-300x141.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-List-1024x480.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-List-768x360.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-List-1536x719.png 1536w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" \/><\/p>\n<h4><strong>\uc5b4\ub4dc\ub808\uc11c\ube14(Addressable)<\/strong><\/h4>\n<h5><strong>\u2018\uc5b4\ub4dc\ub808\uc11c\ube14<\/strong> <strong>\uc624\ub514\uc5b8\uc2a4\u2019\ub294<\/strong> <strong>\uc54c\ub824\uc9c4<\/strong> <strong>\ubc29\ubb38\uc790\uc640<\/strong> <strong>\uc635\ud2b8\uc778<\/strong><strong>(<\/strong><strong>\ub9de\ucda4<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uc218\uc2e0\uc5d0<\/strong> <strong>\ub3d9\uc758\ud55c<\/strong><strong>) <\/strong><strong>\uace0\uac1d\ub4e4\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h5>\n<p>\ubcf4\ud1b5 \uace0\uac1d\uc740 \uc774\uba54\uc77c \uc8fc\uc18c\ub85c \uc54c\ub824\uc838 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc628\ub77c\uc778 \ud589\ub3d9\uacfc \uac70\ub798\uc5d0 \uae30\ubc18\ud574 \uc77c\ub300\uc77c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc790\uc720\ub86d\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac\ub294 \ubb3c\ub860, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c4 \ud6c4\uc5d0 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub824\uba74, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc635\ud2b8\uc778 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uc55e\uc73c\ub85c \ub204\uad6c\uc640 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560\uc9c0 \uacb0\uc815\ud560 \uc218 \uc788\ub294 \uad8c\ud55c\uc744 \uac16\uac8c \ub418\ubbc0\ub85c, \uc9c0\uae08 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ubd80\ud569\ud558\ub294 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc874\uc7ac\ud558\ub294 \ub3d9\uc548, \ucfe0\ud0a4\uac00 \uc81c\uacf5\ud558\ub294 \ubaa8\ub4e0 \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud574 \uace0\uac1d\uc774 \uc635\ud2b8\uc778\ud558\uace0 \uc2f6\uac8c \ub9cc\ub4dc\ub294 \ud0c1\uc6d4\ud55c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc9c0\uae08 \uc635\ud2b8\uc778\ud558\ub294 \uace0\uac1d\uc774 \ub9ce\uc744\uc218\ub85d, \uc55e\uc73c\ub85c \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15074\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-Popup.png\" alt=\"\" width=\"894\" height=\"936\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-Popup.png 894w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-Popup-287x300.png 287w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-Popup-768x804.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/KR-The-2021-Digital-Advertising-Manual-Audiences-Popup-24x24.png 24w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/p>\n<h4><strong>\ucf54\ud638\ud2b8<\/strong><strong>(Cohort)<\/strong><\/h4>\n<h5><strong>\ucf54\ud638\ud2b8 \uc624\ub514\uc5b8\uc2a4\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774 Chrome\uc5d0\uc11c \uad11\uace0 \ud0c0\uac9f\ud305\uc774 \uc791\ub3d9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 Google\uc774 \ub0b4\ub193\uc740 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. <\/strong><\/h5>\n<p>\ucf54\ud638\ud2b8\ub294 \ud0d0\uc0c9 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ub3d9\uc77c\ud55c \uad00\uc2ec\uc0ac\ub97c \uac00\uc9c4 \uc18c\ube44\uc790 \uadf8\ub8f9\uc785\ub2c8\ub2e4. \uc774 \uadf8\ub8f9\uc740 \uac1c\uc778 \uc2dd\ubcc4\uc790 \ub300\uc2e0 \uacf5\ud1b5 \uad00\uc2ec\uc0ac\ub97c \uc0ac\uc6a9\ud574 \uac01 \uc0ac\uc6a9\uc790\uac00 \uc775\uba85\uc73c\ub85c \uc720\uc9c0\ub420 \uc218 \uc788\uc744 \ub9cc\ud07c \uaddc\ubaa8\uac00 \ucee4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc8fc\uc5d0\uac8c, \uc774\ub294 \uc77c\ub300\uc77c \ub9de\ucda4 \uad11\uace0(\uc18c\ube44\uc790\uac00 \ucd5c\uadfc\uc5d0 \ubcf8 \ube68\uac04\uc0c9 \uc0bc\ucc9c\ub9ac \uc790\uc804\uac70 \uad11\uace0)\ub97c \uc0dd\uc131\ud558\ub294 \ub300\uc2e0, \ud0c0\uac9f\ud305\ud558\ub294 \uad00\uc2ec \ubd84\uc57c(\uc608: \uc0b0\uc545 \uc790\uc804\uac70)\uc5d0 \ub9de\ub294 \uad11\uace0\ub97c \uc0dd\uc131\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>Google\uacfc \uad11\uace0\uc5c5\uacc4\uc758 \ub2e4\ub978 \uae30\uc5c5\ub4e4\uc740 Chrome\uc5d0\uc11c \ucf54\ud638\ud2b8 \uad11\uace0\uac00 \uc5b4\ub5a4 \ubaa8\uc2b5\uc774 \ub420 \uac83\uc778\uc9c0\uc5d0 \ub300\ud574 \uc5ec\uc804\ud788 \uace0\uc2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc774\ub824\uba74 \ubc18\ub4dc\uc2dc \ud574\uacb0\ud574\uc57c \ud558\ub294 4\uac00\uc9c0 \ud575\uc2ec \uc601\uc5ed\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34072\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_1.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\uc624\ub514\uc5b8\uc2a4 \uc0dd\uc131<\/strong><\/h5>\n<p><b><\/b>\uad11\uace0\uc8fc\ub294 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uad00\uc2ec \uadf8\ub8f9\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc73c\ub85c, \uad11\uace0\uc8fc\uac00 \ube44\uc2b7\ud55c \uad00\uc2ec\uc0ac\ub97c \uac00\uc9c4 \uc624\ub514\uc5b8\uc2a4\ub4e4\uc744 \uc11c\ub85c \uacf5\uc720\ud574 \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34073\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_2.png\" alt=\"\" width=\"50\" height=\"50\" \/>\uae30\uc220 \uc2e4\ud589<\/b><\/h5>\n<p><b><\/b>\ube44\ub514\uc624 \uac19\uc740 \ub9ac\uc18c\uc2a4 \uc9d1\uc57d\uc801\uc778 \ubc29\uc2dd\uc744 \ucd09\uc9c4\ud558\uace0, \uacbd\ub9e4\uc640 \ub370\uc774\ud130 \uc804\uc1a1\uc744 \ucd5c\uc801\ud654\ud574 \uaddc\uc81c\ub97c \uc900\uc218\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud574\uc8fc\ub294 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34074\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_3.png\" alt=\"\" width=\"50\" height=\"50\" \/>\uc131\uacfc \uce21\uc815<\/b><\/h5>\n<p>\ube44\ub514\uc624 \uac19\uc740 \ub9ac\uc18c\uc2a4 \uc9d1\uc57d\uc801\uc778 \ubc29\uc2dd\uc744 \ucd09\uc9c4\ud558\uace0, \uacbd\ub9e4\uc640 \ub370\uc774\ud130 \uc804\uc1a1\uc744 \ucd5c\uc801\ud654\ud574 \uaddc\uc81c\ub97c \uc900\uc218\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud574\uc8fc\ub294 \uac8c\uc774\ud2b8 \ud0a4\ud37c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34075\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_4.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\ud504\ub85c\ub4dc(Fraud) \ubc29\uc9c0<\/strong><\/h5>\n<p>Google\uc758 \uc194\ub8e8\uc158\uc740 \ube0c\ub77c\uc6b0\uc800 \ub0b4\uc5d0\uc11c \ud0c0\uac9f\ud305 \ubc0f \uad11\uace0 \uacbd\ub9e4\uac00 \uad00\ub9ac\ub420 \uac83\uc744 \uc81c\uc548\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\uc758 \ubd88\uc548\uc815\uc131\uc744 \uac10\uc548\ud560 \ub54c, \uc774\ub85c \uc778\ud574 \uc2dc\uc2a4\ud15c\uc774 \ud574\ud0b9\ub420 \uc218 \uc788\ub2e4\ub294 \uc6b0\ub824\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 SPARROW \uac19\uc740 \uc81c\uc548\ub4e4\uc740 \ub3c5\ub9bd\uc801\uc778 \uac8c\uc774\ud2b8 \ud0a4\ud37c\ub97c \ud65c\uc6a9\ud574 \ub370\uc774\ud130\uc640 \uacbd\ub9e4\ub97c \uad00\ub9ac\ud560 \uac83\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. \ub450 \uacbd\uc6b0 \ubaa8\ub450, \ud574\ud0b9\uc744 \ubc29\uc9c0\ud558\uace0 \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\ub294 \uc870\uce58\uac00 \ucde8\ud574\uc838\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h4><strong>\ubb38\ub9e5<\/strong><strong>(Contextual)<\/strong><\/h4>\n<h5><strong>\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \uc218\ub144 \ub3d9\uc548 \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc9c0\ub9cc, \ucd5c\uadfc\ub4e4\uc5b4 \uc0c8\ub86d\uac8c \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h5>\n<p>\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc740 \ud398\uc774\uc9c0\uc758 \ucf58\ud150\uce20\uc5d0 \uae30\ubc18\ud574, \uad11\uace0\ub97c \uc6f9\uc0ac\uc774\ud2b8 \ud398\uc774\uc9c0\uc5d0 \ub9e4\uce58\uc2dc\ud0b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uace0\uac1d\uc774 \uc18c\ube44\ud558\ub294 \ucf58\ud150\uce20\uc640 \uad00\ub828\ub41c \uad11\uace0\ub85c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \ub9c8\ub77c\ud1a4 \ud6c8\ub828\uc5d0 \ub300\ud55c \ud398\uc774\uc9c0\uc5d0 \uc6b4\ub3d9\ud654 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc218\ud589\ud558\ub824\uba74, \uc62c\ubc14\ub978 \uc704\uce58\uc5d0 \uc62c\ubc14\ub978 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc6f9\ud398\uc774\uc9c0 \ubc29\ubb38\uc790\uc758 \uc758\uc2dd\uad6c\uc870\ub97c \uae4a\uc774 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\ud589\ud788\ub3c4, \uc790\uc5f0\uc5b4 \ucc98\ub9ac(NLP) \ubc0f \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ubc1c\uc804\uc73c\ub85c \uc778\ud574, \uac01 \ud398\uc774\uc9c0\uc758 \ubb38\ub9e5\uacfc \ubd84\uc704\uae30\ub97c \uc774\ud574\ud558\ub294 \uc5ed\ub7c9\uc774 \ud06c\uac8c \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud14d\uc2a4\ud2b8 \ubd84\uc11d\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc774\ubbf8\uc9c0 \ubc0f \ube44\ub514\uc624 \uc2a4\uce94\uacfc \uc774\ud574\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>URL\uc5d0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ub418\ub294 \uac70\ub798\uc5d0 \uae30\ubc18\ud574 \uac01 \ud398\uc774\uc9c0\uc5d0 \uc0c1\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec \uc2e0\ud638\ub97c \ucca8\ubd80\ud558\ub294 \ubc29\uc2dd\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ubb38\ub9e5\uc801 \uad00\ub828\uc131\uacfc \uc0c1\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4\uac00 \ub192\uc740 URL\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc740 \uad11\uace0\uc758 \uad00\ub828\uc131\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\uba70, \ube44\ub514\uc624, CTV \uac19\uc740 \ub2e4\ub978 \ucc44\ub110\ub4e4\uc5d0\uc11c\ub3c4 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34038\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/The-2021-Digital-Advertising-Manual-Audiences-Contextual.png\" alt=\"Example of a contextual ad for handbags displayed with an article about handbags.\" width=\"515\" height=\"400\" \/><\/p>\n<h3>\uc624\ub298\ub0a0 \ub9c8\ucf00\ud130\uac00 \ucde8\ud560 \uc218 \uc788\ub294 \uc870\uce58<\/h3>\n<p>\ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac8c\ud305\uc5d0 \ub300\ud574 \uc774\ud574\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, \ub9c8\ucf00\ud130\ub294 \uad11\uace0 \uc804\ub7b5\uc758 \ubbf8\ub798\ub97c \ubcf4\uc7a5\ud574\uc8fc\ub294 \uc0c8\ub85c\uc6b4 \uad00\ud589\uc744 \ub9c8\ub828\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub300\ube44\ud558\ub294 4\ub2e8\uacc4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34072\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_1.png\" alt=\"\" width=\"50\" height=\"50\" \/>\ucfe0\ud0a4 \uc5c6\ub294 \uc194\ub8e8\uc158 \ud14c\uc2a4\ud2b8 \uc2dc\uc791<\/b><\/h5>\n<p>\uc544\ub798 \uc804\ub7b5\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc9c0\uae08 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud574 \uc608\uc0b0\uc774 \uc5bc\ub9c8\ub098 \ud544\uc694\ud560\uc9c0\ub97c \uac00\ub2a0\ud558\uace0, \uac01 \uc194\ub8e8\uc158\uc73c\ub85c \uae30\ub300\ud560 \uc218 \uc788\ub294 \ub3c4\ub2ec \ubc94\uc704\uc640 \uc131\uacfc\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34076\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Connected_TV-1.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\ucee4\ub125\ud2f0\ub4dc TV(CTV) \uad11\uace0: <\/strong>OTT \ubc0f CTV \uc11c\ube44\uc2a4\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ub610\ub294 \uc790\uccb4\uc801\uc778 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4..<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34078\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Contextual_Targeting.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong>\ubb38\ub9e5 \ud0c0\uac9f\ud305: <\/strong><\/b>\ube0c\ub79c\ub4dc\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud398\uc774\uc9c0\uc640 \ubb38\ub9e5 \uce74\ud14c\uace0\ub9ac\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34079\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_Retail_Media-1.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4: <\/strong><\/b>\uc8fc\uc694 \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uc758 <a href=\"https:\/\/www.criteo.com\/products\/retail-media-for-brands\/\">\ub514\uc9c0\ud138 \ud310\ub9e4 \uc9c0\uc810\uc5d0\uc11c <\/a>\uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34073\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_2.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\uc18c\ube44\uc790 \uc635\ud2b8\uc778 \ube44\uc728 \ubca4\uce58\ub9c8\ud0b9<\/strong><\/h5>\n<p>\ucfe0\ud0a4 \uc635\ud2b8\uc778\/\uc635\ud2b8\uc544\uc6c3 \ube44\uc728\uc740 \ud5a5\ud6c4 \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc758 \uc635\ud2b8\uc778 \ube44\uc728\uc744 \ub098\ud0c0\ub0b4\ub294 \uc9c0\ud45c\uac00 \ub418\ubbc0\ub85c \ubaa8\ub2c8\ud130\ub9c1\uc744 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \uc5b4\ub4dc\ub808\uc11c\ube14 \uc624\ub514\uc5b8\uc2a4\uc5d0\uc11c \uc0dd\uae30\ub294 \uc190\uc2e4\uc744 \ubcf4\uc0c1\ud558\ub294 \ub370 \ud544\uc694\ud55c \ucf54\ud638\ud2b8 \ubc0f \ubb38\ub9e5 \uad11\uace0\uc758 \uc62c\ubc14\ub978 \uc870\ud569\uc744 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34074\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_3.png\" alt=\"\" width=\"50\" height=\"50\" \/>\uc2e0\ub8b0 \ud568\uc591 \ubc0f \uac00\uce58 \ucd94\uac00\ub97c \ud1b5\ud55c \uc635\ud2b8\uc778 \ube44\uc728 \ud5a5\uc0c1<\/b><\/h5>\n<p>\uc5c5\uacc4\uac00 \uacaa\ub294 \ubcc0\ud654\ub294 \uade0\ud615\uc744 \ud68c\ubcf5\ud558\uace0 \uc18c\ube44\uc790\uc5d0\uac8c \uac1c\uc778\uc815\ubcf4\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uc81c\uc5b4\ub825\uc744 \ubd80\uc5ec\ud558\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \uad8c\ud55c\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc740 \ub354 \ub9ce\uc740 \ucda9\uc131 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uc18c\ube44\uc790 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc720\uc6a9\ud55c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ubb3c\ub860, \uc18c\ube44\uc790\uac00 \uc635\ud2b8\uc778\ud558\uae38 \uc6d0\ud558\ub294 \uae30\uc5c5\uc774 \ub420 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p>Deloitte\uac00 \uc218\ud589\ud55c GDPR \uc774\ud6c4 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 60%\ub294 \ud560\uc778\uc774\ub098 \uae30\ud0c0 \uc6d0\ud558\ub294 \ud61c\ud0dd\uc744 \uc5bb\ub294 \ub300\uac00\ub85c \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<sup>2<\/sup> \uc7a0\uc7ac \uace0\uac1d\uc774 \uac00\uc7a5 \ud06c\uac8c \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ubcf4\uc0c1 \uc720\ud615\uc73c\ub85c \uc2e4\ud5d8\uc744 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34075\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/03\/Digital_Advertising_Manual_Icons_4.png\" alt=\"\" width=\"50\" height=\"50\" \/>\uc0c8\ub85c\uc6b4 \ubaa9\ud45c \ubc0f \uc8fc\uc694 \uae30\ub300 \uacb0\uacfc \uc124\uc815<\/b><\/h5>\n<p>\ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \uad11\uace0\uc5d0 \ub300\ube44\ud574, \ub9c8\ucf00\ud130\ub294 CLV, ROAS \uac19\uc740 \uc77c\ubc18\uc801\uc778 \uc9c0\ud45c \uc678\uc5d0\ub3c4 \ub2e4\uc74c\uc5d0 \ub300\ud55c \ubaa9\ud45c\uc640 \uae30\ub300 \uacb0\uacfc\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uaddc\uc81c <\/strong><strong>\uc900\uc218: <\/strong>GDPR\uc740 \uacc4\uc18d \uc9c4\ud654\ud560 \uac83\uc774\uba70 \uc720\ub7fd\uc5f0\ud569 \ub0b4\uc5d0\uc11c\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ub354 \ubcf5\uc7a1\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.(\uc608: Brexit) \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95(CCPA)\uc740 \uc791\ub144\uc5d0 \ubc95\uc73c\ub85c \uc81c\uc815\ub418\uc5c8\uc73c\uba70, \uc774\ubcf4\ub2e4 \ub354 \uad11\ubc94\uc704\ud55c \uce98\ub9ac\ud3ec\ub2c8\uc544 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uad8c\ub9ac\ubc95(CPRA)\uc774 2023\ub144\uc5d0 \uc2dc\ud589\ub429\ub2c8\ub2e4. \ub370\uc774\ud130 \uad00\ud589\uc774 \uc774\ub7ec\ud55c \uaddc\uc81c\ub97c \uc644\uc804\ud788 \uc900\uc218\ud558\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 <\/strong><strong>\ub370\uc774\ud130 <\/strong><strong>\uc218\uc9d1: <\/strong>\ucd5c\ub300\ud55c \ub9ce\uc740 \ud37c\uc2a4\ud2b8\ub370\uc774\ud130 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uace0 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ucea0\ud398\uc778\uacfc \ucf58\ud150\uce20\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. Merkle\uc758 2021 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ub9c8\ucf00\ud130\uc758 88%\uac00 \ud37c\uc2a4\ud2b8\ub370\uc774\ud130 \ub370\uc774\ud130 \uc218\uc9d1\uc744 2021\ub144 \uc6b0\uc120\uc21c\uc704 \uc911 \ud558\ub098\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<sup>3<\/sup><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ucda9\uc131\ub3c4: <\/strong>\uace0\uac1d\uc5d0\uac8c \ub9de\ucda4 \uad11\uace0 \uc218\uc2e0\uc5d0 \ub3d9\uc758\ud558\ub3c4\ub85d \uc694\uccad\ud574\uc57c \ud558\ub294 \uacbd\uc6b0, \uace0\uac1d\uc774 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uac00\uce58\ub97c \uc774\ud574\ud558\uc5ec \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubc1b\ub294 \ub300\uac00\ub85c \uc815\ubcf4\ub97c \ub354 \ub9ce\uc774 \uacf5\uc720\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2e0\uaddc \ubc0f \uc774\ud0c8 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><strong>\uc0c8\ub86d\uac8c<\/strong> <strong>\ubcc0\ud654\ud558\ub294<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\uc5ec\uc815\uc5d0\uc11c<\/strong> <strong>\uc608\uc0b0<\/strong> <strong>\ubc0f<\/strong> <strong>\ucc44\ub110\uc758<\/strong> <strong>\uacb0\uc815<\/strong><\/h3>\n<p>\uc544\uc9c1 <a href=\"https:\/\/www2.criteo.com\/kr\/l\/126241\/2021-03-23\/7km7jj\"><strong>\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021<\/strong><\/a>\uc744 \ud655\uc778\ud558\uc9c0 \uc54a\uc73c\uc168\ub2e4\uba74, \uc5ec\uae30\uc5d0\uc11c \uc804\ubb38\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624. \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uace0 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \ube0c\ub79c\ub4dc \uc548\uc804, \uad11\uace0 \uc9c0\ucd9c \ub2e4\uac01\ud654 \uac19\uc740 \ubb38\uc81c\uc5d0 \ub300\ucc98\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub370\uc774\ud130 \ubc0f \uad11\uace0 \uc804\ub7b5\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/kr\/2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15019 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Blog-CTA-Digital-Advertising-Manual-KOR.png\" alt=\"\" width=\"2500\" height=\"625\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><sup>1<\/sup>DISQO \uad11\uace0 \uad00\ub828\uc131 \uc124\ubb38 \uc870\uc0ac, \ubbf8\uad6d, 2020\ub144 5\uc6d4, n=999<br \/>\n<sup>2<\/sup>Deloitte\uc758 GDPR(\uc77c\ubc18 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815) \uc124\ubb38\uc870\uc0ac, \uc804 \uc138\uacc4, n=1,650<br \/>\n<sup>3<\/sup>Merkle\uc758 2021 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubcf4\uace0\uc11c, \ubbf8\uad6d \ubc0f \uc601\uad6d, n=800<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\uc774 2022\ub144\uae4c\uc9c0 Chrome\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ub2e8\uacc4\uc801\uc73c\ub85c \uc911\ub2e8\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc744 \ub54c, \uc804\uccb4 \uad11\uace0\uc5c5\uacc4\ub294 \ud070 \uc9c0\uac01\ubcc0\ub3d9\uc744 \uac10\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\uac00 \ubb3c\ub860 \ucc98\uc74c\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc1c\ud45c\ub294 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub77c\ub294 \uba85\ubaa9\uc73c\ub85c \uc81c\uae30\ub41c \uc77c\ub828\uc758 \uaddc\uc815\uacfc \uaddc\uc81c\uc758 \ucd5c\uc2e0 \ubc84\uc804\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ucfe0\ud0a4\uc758 \uc885\ub9d0\u2019\uc774\ub77c\uace0 \ubd80\ub974\ub4e0, \u2018\uc544\uc774\ub374\ud2f0\ud2f0 \ud601\uba85\u2019\uc774\ub77c\uace0 \ubd80\ub974\ub4e0, \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc5c4\uccad\ub09c \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc6d0\ud558\ub294 \ub370\uc774\ud130 \uacf5\uc720 \ubc29\ubc95\uc5d0 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":15200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-15068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 &amp; \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9c8\ucf00\ud130\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc635\uc158 \ubc0f \uc870\uce58\ub97c \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 &amp; \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9c8\ucf00\ud130\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc635\uc158 \ubc0f \uc870\uce58\ub97c \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ucfe0\ud0a4\uc5c6\ub294-\uc7a0\uc7ac-\uace0\uac1d-\ud0c0\uac9f\ud305\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T20:05:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T10:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Tanitra Partivit\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t            },\n\t            \"headline\": \"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 &#038; \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01\",\n\t            \"datePublished\": \"2021-05-05T20:05:59+00:00\",\n\t            \"dateModified\": \"2021-06-22T10:05:54+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/\"\n\t            },\n\t            \"wordCount\": 43,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg\",\n\t            \"keywords\": [\n\t                \"Online Identity\",\n\t                \"privacy\",\n\t                \"Report\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg\",\n\t            \"width\": 2048,\n\t            \"height\": 1367\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 &#038; \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t            \"name\": \"Tanitra Partivit\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"caption\": \"Tanitra Partivit\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 & \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01 | KR - Criteo","description":"\ub9c8\ucf00\ud130\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc635\uc158 \ubc0f \uc870\uce58\ub97c \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/","og_locale":"ko_KR","og_type":"article","og_title":"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 & \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01 | KR - Criteo","og_description":"\ub9c8\ucf00\ud130\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc635\uc158 \ubc0f \uc870\uce58\ub97c \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ucfe0\ud0a4\uc5c6\ub294-\uc7a0\uc7ac-\uace0\uac1d-\ud0c0\uac9f\ud305\/","og_site_name":"KR - Criteo","article_published_time":"2021-05-05T20:05:59+00:00","article_modified_time":"2021-06-22T10:05:54+00:00","og_image":[{"width":2048,"height":1367,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 &#038; \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01","datePublished":"2021-05-05T20:05:59+00:00","dateModified":"2021-06-22T10:05:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/"},"wordCount":43,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg","keywords":["Online Identity","privacy","Report"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/ryoji-iwata-W5yzNmOhwP4-unsplash-scaled.jpg","width":2048,"height":1367},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bf%a0%ed%82%a4%ec%97%86%eb%8a%94-%ec%9e%a0%ec%9e%ac-%ea%b3%a0%ea%b0%9d-%ed%83%80%ea%b2%9f%ed%8c%85\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 &#038; \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=15068"}],"version-history":[{"count":22,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15068\/revisions"}],"predecessor-version":[{"id":15431,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15068\/revisions\/15431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/15200"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=15068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=15068"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=15068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}