{"id":15100,"date":"2021-05-06T14:58:32","date_gmt":"2021-05-06T14:58:32","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15100"},"modified":"2021-05-13T16:30:17","modified_gmt":"2021-05-13T16:30:17","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ea%b8%b0%ed%9a%8d","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ea%b8%b0%ed%9a%8d\/","title":{"rendered":"\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \ucea0\ud398\uc778 \ubaa9\ud45c, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, KPI\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01"},"content":{"rendered":"

2020\ub144\uc758 \uc5b4\ub824\uc6b4 \uc2dc\uae30\ub97c \uacaa\uace0, \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc2dc \uc131\uc7a5 \ubaa8\ub4dc\ub85c \ub3cc\uc544\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uc5b4\ub5a0\ud55c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uace0\uac1d\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub3c4\ub85d, \uc774\ubbf8 \uc0c1\ud488 \ub77c\uc778\uacfc \uc11c\ube44\uc2a4\ub97c \ubcc0\uacbd\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ubc30\uc1a1 \uc635\uc158, \ube44\uc811\ucd09 \uc608\uc57d, \ub9e4\uc7a5 \ubc16 \ud53d\uc5c5 \ub4f1 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ubc1c\uacac \ubc0f \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacc4\uc18d \uc131\uc7a5\ud558\uae30 \uc704\ud574, \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \uae30\ubc18\uc744 \ud655\ub300\ud558\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc774\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucea0\ud398\uc778<\/a>\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \uac00\uc7a5 \ud6a8\uc728\uc801\uc774\uace0 \ube44\uc6a9 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \ucd94\uc9c4\ud558\uae30 \uc704\ud574 \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305 \ud300\uacfc \ub300\ud589\uc0ac\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4 \uc5ec\ub7ec \uc0b0\uc5c5 \ubd84\uc57c\uc5d0 \uc885\uc0ac\ud558\ub294 \ub9c8\ucf00\ud305 \uc784\uc6d0 1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud574 2021\ub144 \uacc4\ud68d\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc904\uc774\uaca0\ub0d0\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub300\ub2f5\uc744 \ud1b5\ud574, \uc774\ubca4\ud2b8\ub098 \uc804\uc2dc\ud68c \uac19\uc740 \ub2e4\ub978 \ud65c\ub3d9\uc5d0 \ube44\ud574 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \ubcc0\ub3d9\uc774 \uc801\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.1<\/sup><\/p>\n

<\/p>\n

\"\"<\/p>\n

\uadf8\ub7ec\ub098 \uac00\uc7a5 \ud6a8\uc728\uc801\uc774\uace0 \ube44\uc6a9 \ud6a8\uacfc\uc801\uc774\ub824\uba74, \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc740 \ud2b9\uc815 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ub418\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021:<\/strong><\/a>\uc0c8\ub86d\uac8c \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc608\uc0b0 \ubc0f \ucc44\ub110\uc758 \uacb0\uc815<\/strong><\/a>\uc5d0\uc11c\ub294 \uc62c\ubc14\ub978 \ucea0\ud398\uc778 \ubaa9\ud45c\uc640 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uace0 \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

2021\ub144 \ub9c8\ucf00\ud305 \ubaa9\ud45c<\/strong><\/h3>\n

\ubaa8\ub4e0 \uae30\uc5c5\uc740 \uc774\uc775\uc744 \ub298\ub9ac\uace0 \uc131\uc7a5\ud558\uae38 \uc6d0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uad00\uc810\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \uacbd\ub85c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n

\uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud305 \ub9ac\ub354\ub4e4\uc5d0\uac8c \uc62c\ud574 \ud68c\ubcf5\uc744 \uc704\ud574 \uc5b4\ub5a4 \ubaa9\ud45c\uc5d0 \ucd08\uc810\uc744 \ub450\uace0 \uc788\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.1<\/sup><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\uc2e4\uc81c \uace0\uac1d \uc5ec\uc815\uc744 \uc704\ud55c \ucea0\ud398\uc778<\/strong><\/h3>\n

\ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub824\uba74, \uad6c\ub9e4 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc740 \ud63c\uc7a1\ud569\ub2c8\ub2e4. \uc778\uc9c0\ub3c4\uc5d0\uc11c \ucda9\uc131\ub3c4\uae4c\uc9c0 \ubaa8\ub450 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ucea0\ud398\uc778\uc774 \uc5c6\ub2e4\uba74, \ub9e4\ucd9c\uacfc \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub193\uce60 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c\uc740 \uc124\ubb38\uc870\uc0ac\uc5d0\uc0ac \ud30c\uc545\ud55c \uc8fc\uc694 \ubaa9\ud45c\ub97c \uace8\uc790\ub85c, \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \ud3ec\uad04\ud558\ub294 \ucd1d\uccb4\uc801\uc778 \ucea0\ud398\uc778\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub450 \uac00\uc9c0 \uc2dc\ub098\ub9ac\uc624\uc785\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ud68d\ub4dd<\/strong><\/h4>\n

\"\"<\/b><\/h3>\n

\uad6c\ub9e4\ub85c \uac00\ub294 \uae38\uc740 \uc77c\uc9c1\uc120\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uad6c\ub9e4 \uacb0\uc815\uc744 \ud560 \ub54c, \uacbd\uc7c1\uc5c5\uccb4\ub97c \ud3ec\ud568\ud574 \uc5ec\ub7ec \ub2e4\ub978 \uc5c5\uccb4\ub4e4\uc744 \uac80\ud1a0\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ud37c\ub110\uc744 \uc774\ub3d9\ud558\ub294 \uace0\uac1d\ub4e4\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ubcf4\uc720<\/strong><\/h4>\n

\"\"<\/b><\/h4>\n

\uace0\uac1d\uc5d0\uac8c \ud22c\uc790\ud574 \uace0\uac1d\uc744 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uc18c\ube44\uc790\uc758 \ub2e8\uace8 \uae30\uc5c5\uc774 \ub418\ub824\uba74 \uc5ec\ub7ec \ubc88\uc758 \uad6c\ub9e4 \uc8fc\uae30\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ub354 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0 \ucea0\ud398\uc778 \uad6c\ucd95<\/strong><\/h3>\n

\uace0\uac1d\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub4e0\uc9c0, \uc758\ubbf8 \uc788\ub294 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uac01 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ud3ec\uad04\uc801\uc778 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ucd94\uc9c4\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f KPI\ub97c \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

\uc778\uc9c0<\/strong><\/h3>\n

\uc624\ub514\uc5b8\uc2a4<\/strong><\/h4>\n

\"\"<\/b>\ucee4\uba38\uc2a4<\/strong>
\n<\/b>\uc790\uc0ac\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \uad00\uc2ec\uc744 \uac16\ub294 \uc0c1\ud488, \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc, \uad6c\ub9e4\ub825, \uc131\ubcc4 \uac19\uc740 \uc758\ubbf8 \uc788\ub294 \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud574 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.
\n<\/b><\/p>\n

\"\"<\/b>\ubb38\ub9e5<\/strong>
\n\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774, \uc790\uc0ac\uc758 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uc758 \ubaa8\ub4e0 \ubb38\ub9e5 \uc2e0\ud638(\ud14d\uc2a4\ud2b8 \ubc0f \uc774\ubbf8\uc9c0 \ubd84\uc11d \ud3ec\ud568)\ub97c \uc0ac\uc6a9\ud574 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\uc704\uce58<\/strong><\/b>
\n\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uadfc\ucc98\uc5d0 \uc704\uce58\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc704\uce58 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub610\ub294 \uc778\uadfc\uc758 \uacbd\uc7c1\uc5c5\uccb4 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud588\uac70\ub098 \uadfc\ucc98\uc5d0 \uc788\uc5c8\ub358 \uc2e0\uaddc \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc1fc\ud551\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\uc2dc\ubc00\ub7ec(Similar)<\/strong><\/b>
\n\ucd5c\uace0\uc758 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n

KPIs<\/b><\/h4>\n

\"\"\ube44\ub514\uc624 \uc804\uccb4 \uc870\ud68c \uc218\ub2f9 \ube44\uc6a9
\n<\/strong><\/b>\uc0ac\uc6a9\uc790\uac00 \ube44\ub514\uc624 \uad11\uace0\uc758 \uc804\uccb4 \uae38\uc774\ub97c \uc2dc\uccad\ud588\uc744 \ub54c \uc9c0\ubd88\ud558\ub294 \ube44\uc6a9\uc785\ub2c8\ub2e4. \ucd1d \ube44\uc6a9\uc744 \ucd1d \uc804\uccb4 \uc870\ud68c \uc218\ub85c \ub098\ub208 \uac12\uc785\ub2c8\ub2e4.<\/p>\n

\"\"\ub3c4\ub2ec \ubc94\uc704<\/strong>
\n<\/b>\ud558\ub098 \uc774\uc0c1\uc758 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc5d0 \ub178\ucd9c\ub41c \uc624\ub514\uc5b8\uc2a4\uc758 \ube44\uc728\uc785\ub2c8\ub2e4. \ubc31\ubd84\uc728\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n

\"\"\ub9ac\uce58 \ubbf8\ub514\uc5b4 \uad11\uace0
\n<\/strong><\/b>\ub3d9\uc601\uc0c1 \ubc0f \ube0c\ub79c\ub4dc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uc560\ub2c8\uba54\uc774\uc158 \uc694\uc18c \ubc0f \uc591\ubc29\ud5a5 \uae30\ub2a5\uc758 \uc870\ud569\uc73c\ub85c \uad00\uc2ec\uc744 \ub055\ub2c8\ub2e4.<\/p>\n

Creative<\/b><\/h4>\n

\"\"Rich Media Ads <\/b>
\n<\/b>Capture attention with a combination of video and brand creative, plus animated elements and interactive features.<\/p>\n

\"Rich<\/p>\n

\"\"\ub3d9\uc601\uc0c1 \uad11\uace0
\n<\/strong><\/b>\uc624\ud508 \uc6f9\uc5d0\uc11c \uc778\uc2a4\ud2b8\ub9bc \ubc0f \uc544\uc6c3\uc2a4\ud2b8\ub9bc \uad11\uace0\ub85c \ube44\ub514\uc624 \uc870\ud68c \uc218\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\"Video<\/p>\n

\"\"<\/b>\ucee4\ub125\ud2f0\ub4dc TV \uad11\uace0 <\/strong>
\n\ud504\ub9ac\ubbf8\uc5c4 \uc2a4\ud2b8\ub9ac\ubc0d \ucf58\ud150\uce20\uc5d0\uc11c \uac74\ub108 \ub6f8 \uc218 \uc5c6\ub294 \ud504\ub9ac\ub864 \ub610\ub294 \ubbf8\ub4dc\ub864 \ube44\ub514\uc624 \uad11\uace0\uc5d0 \ube44\ub514\uc624 \uc790\uc0b0\uc744 \ud65c\uc6a9\ud574, \uba54\uc2dc\uc9c0\uac00 \uc804\ub2ec\ub418\uace0 \ubcf4\uc5ec\uc9c0\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/a><\/p>\n

\"Connected<\/p>\n

\uace0\ub824<\/strong><\/h3>\n

\uc624\ub514\uc5b8\uc2a4<\/strong><\/h4>\n

\"\"\ucee4\uba38\uc2a4
\n<\/strong><\/b>\uc790\uc0ac\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec<\/a>\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \uac16\ub294 \uc0c1\ud488, \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc, \uad6c\ub9e4\ub825, \uc131\ubcc4 \uac19\uc740 \uc758\ubbf8 \uc788\ub294 \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud574 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.
\n<\/b><\/p>\n

\"\"<\/b>\ubb38\ub9e5<\/strong>
\n\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774, \uc790\uc0ac\uc758 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\uc758 \ubaa8\ub4e0 \ubb38\ub9e5 \uc2e0\ud638(\ud14d\uc2a4\ud2b8 \ubc0f \uc774\ubbf8\uc9c0 \ubd84\uc11d \ud3ec\ud568)\ub97c \uc0ac\uc6a9\ud574 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\uc704\uce58<\/strong>
\n<\/b>\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uadfc\ucc98\uc5d0 \uc704\uce58\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc704\uce58 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub610\ub294 \uc778\uadfc\uc758 \uacbd\uc7c1\uc5c5\uccb4 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud588\uac70\ub098 \uadfc\ucc98\uc5d0 \uc788\uc5c8\ub358 \uc2e0\uaddc \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc1fc\ud551\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\ub9ac\ud14c\uc77c\ub7ec
\n<\/strong><\/b>\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0, \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud0d0\uc0c9\ud558\uba70 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub41c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc758\ub3c4 \ubc0f \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ud0c0\uac9f \uad11\uace0\ub85c \uad00\uc2ec\uacfc \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\uc2dc\ubc00\ub7ec(Similar)<\/strong>
\n<\/b>\ucd5c\uace0\uc758 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n

KPIs<\/b><\/h4>\n

\"\"CPM(Cost Per Mille)
\n<\/strong><\/b>\ub178\ucd9c 1\ucc9c \ubc88\uc5d0 \ub300\ud574 \uc9c0\ubd88\ud558\ub294 \ube44\uc6a9\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ucd1d \ube44\uc6a9\uc744 \ucd1d \ub178\ucd9c\uc218\ub85c \ub098\ub208 \ud6c4 100\uc744 \uacf1\ud55c \uac12\uc785\ub2c8\ub2e4.<\/p>\n

\"\"\ubc29\ubb38\ub2f9 \ube44\uc6a9 \ubaa9\ud45c
\n<\/strong><\/b>\uc18c\ube44\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud574 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud560 \ub54c\ub9c8\ub2e4 \uc9c0\ubd88\ud558\ub294 \ube44\uc6a9\uc758 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \ubc29\ubb38\ub2f9 \ube44\uc6a9\uc740 \ucd1d \ube44\uc6a9\uc744 \ucd1d \ubc29\ubb38 \uc218\ub85c \ub098\ub208 \uac12\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/strong><\/h4>\n

\"\"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4
\n<\/strong><\/b>\ube0c\ub79c\ub529\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc0c1\ud488 \uc815\ubcf4\uac00 \uacb0\ud569\ub41c \uc628\uc0ac\uc774\ud2b8 \ucee4\uba38\uc2a4 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud1b5\ud574, \ub9ac\ud14c\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc635\uc158\uc744 \uace0\ub824\ud558\ub294 \uc7a0\uc7ac\uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub055\ub2c8\ub2e4.<\/p>\n

\"Retail
\n\"\"\ub9ac\uce58 \ubbf8\ub514\uc5b4
\n<\/strong><\/b>\ube44\ub514\uc624\uc640 \uc774\ubbf8\uc9c0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \ud2b9\uc9d5\uc744 \ubcf4\uc5ec\uc8fc\uace0, \uc778\uae30 \ub610\ub294 \uacf5\uc720 \uad00\uc2ec\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \uad00\ub828\ub41c \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uad11\uace0\uc5d0\uc11c \uc9c1\uc811 \uc0c1\ud488\uacfc \uc0c1\ud638\uc791\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\"Rich<\/p>\n

\"\"<\/b>\uc2a4\ud1a0\uc5b4 \uad11\uace0<\/strong>
\n\ub9e4\uc7a5 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574, \ud604\uc7ac \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uc0c1\ud488, \uc774\ubbf8\uc9c0, \uadfc\ucc98 \ub9e4\uc7a5\uc758 \uc815\ubcf4\ub97c \ud568\uaed8 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

\"Store<\/p>\n

\"\"\ube44\ub514\uc624 \uad11\uace0
\n<\/strong><\/b>\ube44\ub514\uc624\uc640 \uc0c1\ud488\uc744 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc5d0 \uacb0\ud569\ud574, \uace0\uac1d \uc5ec\uc815\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub97c \ucd94\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n

\"Rich
Rich Media + Video<\/figcaption><\/figure>\n

\uc804\ud658<\/strong><\/h3>\n

\uc624\ub514\uc5b8\uc2a4<\/strong><\/h4>\n

\"\"\uc5f0\ub77d\ucc98 \ubaa9\ub85d
\n<\/strong><\/b>\uc774\ubbf8 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ud3ec\ud568\ub41c \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uace0\uac1d<\/a>\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc790\uc0ac\uac00 \ubcf4\uc720\ud55c \uace0\uac1d \ubc0f \uac70\ub798 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud574, \uc54c\ub824\uc9c4 \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc2e4\uc81c \uace0\uac1d \uc5ec\uc815\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uc774\ub7ec\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\ub9ac\ud14c\uc77c\ub7ec
\n<\/strong><\/b>\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0, \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud0d0\uc0c9<\/a>\ud558\uba70 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub41c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc758\ub3c4 \ubc0f \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ud0c0\uac9f \uad11\uace0\ub85c \uad00\uc2ec\uacfc \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790
\n<\/strong><\/b>\ucd5c\uadfc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc77c\ud68c\uc131 \ubc29\ubb38\uc790\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uc5ec \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uac70\ub098, \uae30\uc874 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uc5b4 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

KPIs<\/b><\/h4>\n

\"\"<\/b>\ud68d\ub4dd\ub2f9 \ube44\uc6a9(CPA)
\n<\/strong>\uad6c\ub9e4, \uc591\uc2dd \uae30\uc785, \uc644\ub8cc\ub41c \uc608\uc57d \ub4f1\uc758 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud574 \uc9c0\ucd9c\ud558\ub294 \ube44\uc6a9\uc785\ub2c8\ub2e4. \ucd1d \ube44\uc6a9\uc744 \ucd1d \uc804\ud658\uc218\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)
\n<\/strong><\/b>\uc18c\ube44\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud560 \ub54c\ub9c8\ub2e4 \uc9c0\ubd88\ud558\ub294 \ube44\uc6a9\uc785\ub2c8\ub2e4. \ucd1d \ube44\uc6a9\uc744 \ucd1d \ud074\ub9ad\uc218\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/p>\n

\"\"\uad11\uace0 \ud22c\uc790 \uc218\uc775(ROAS)
\n<\/strong><\/b>\uc9c0\ucd9c\ud55c \uad11\uace0\ube44\uc6a9\ub2f9 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. ROAS\ub294 2:1 \uac19\uc774 \ube44\uc728\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4. ROAS\uac00 2:1\uc774\ub77c\uba74 1\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\uace0 2\ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \uc5bb\uc5c8\ub2e4\ub294 \uac78 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uad6c\ub9e4\uc5d0\uc11c ROAS\ub97c \uce21\uc815\ud558\uba74 \uc2e4\uc9c8\uc801\uc778 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/strong><\/h4>\n

\"\"\ub2e4\uc774\ub098\ubbf9 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0
\n<\/strong><\/b>\uad00\uc2ec\uc744 \uac00\uc9c4 \uc18c\ube44\uc790\uac00 \ub2e4\uc774\ub098\ubbf9 \uc0c1\ud488 \ucd94\ucc9c\uc774\ub098 \uad00\ub828 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\"Dynamic<\/p>\n

\"\"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4
\n<\/strong><\/b>\ub9ac\ud14c\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud6c4\uc6d0 \uc0c1\ud488 \uad11\uace0\ub97c \ud1b5\ud574 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub41c \uace0\uac1d\uc744 \uc804\ud658\uc2dc\ud0b5\ub2c8\ub2e4. \ub610\ud55c \uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0\ub85c \uad00\ub828 \uc624\ub514\uc5b8\uc2a4\uc758 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud574 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\"Retail<\/p>\n

\"\"<\/b>\uc2a4\ud1a0\uc5b4 \uad11\uace0<\/strong>
\n\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574, \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud574 \ub9e4\uc7a5\uc5d0\uc11c \ud53d\uc5c5\ud558\ub294 \uc635\uc158\uacfc \uc9c0\uae08 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uc0c1\ud488\uc744 \ud568\uaed8 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

\"Store<\/p>\n

\"\"\ube44\ub514\uc624 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0
\n<\/strong><\/b>\ub2e4\uc774\ub098\ubbf9 \uc0c1\ud488 \ucd94\ucc9c \uad11\uace0\uc5d0 \ube44\ub514\uc624 \uc790\uc0b0\uc744 \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ube44\ub514\uc624 \ucf58\ud150\uce20\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\"\"
Video + Dynamic Product Recommendation<\/figcaption><\/figure>\n

\ucda9\uc131\ub3c4<\/strong><\/h3>\n

\uace0\ub824 \ubc0f \uc804\ud658 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uc870\ud569\ud574 \uacfc\uac70\uc5d0 \uad6c\ub9e4\ud55c \uc18c\ube44\uc790\uc758 \uc7ac\uad6c\ub9e4\uc728\uacfc \ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc874 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \uad00\uc2ec\uc744 \ub044\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub9ce\uc740 \uc624\ub514\uc5b8\uc2a4 \uc2dc\ub098\ub9ac\uc624\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc2dc\uc791\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \uba87 \uac00\uc9c0 \uc608\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uc815\ub82c<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uac00 1,000\uba85\uc758 \ub9c8\ucf00\ud305 \uc784\uc6d0\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \uc751\ub2f5\uc790\uc758 50%\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ub9e4\ucd9c\uc774 \ub9c8\ucf00\ud305 \uacc4\ud68d\uc5d0\uc11c \uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \uc9c0\ud45c \uc911 \ud558\ub098\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ub2e4\uc74c\uc73c\ub85c\ub294 \ubc18\ubcf5 \uace0\uac1d \ub9e4\ucd9c(41%), \ud3c9\uade0 \uace0\uac1d \uc9c0\ucd9c(40%) \ubc0f \uc2e0\uaddc \uace0\uac1d \ub9e4\ucd9c(39%) \uc21c\uc774\uc5c8\uc2b5\ub2c8\ub2e4.1<\/sup><\/p>\n

\uc774\ub7ec\ud55c \uc8fc\uc694 \uc9c0\ud45c\ub294 \uc2e4\uc9c8\uc801\uc774\uba70, \uc218\uc775\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uad11\uace0\ub97c \ubcf8 \uc0ac\ub78c\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4\uc640 \uc0c1\ud638\uc791\uc6a9\uc744 \ud588\ub2e4\ub294 \uac83\uc744 \uc785\uc99d\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc778\uc9c0, \uace0\ub824, \uc804\ud658 \ubc0f \ucda9\uc131\ub3c4 \ucea0\ud398\uc778\uc744 \ud568\uaed8 \uc2e4\ud589\ud558\uace0 \uc62c\ubc14\ub978 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub2e4\uba74, \ub3c4\ub2ec \ubc94\uc704\uc640 \uc870\ud68c\uc218 \uac19\uc740 \uc9c0\ud45c\ub97c \uc124\ubb38\uc870\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \uc9c0\ud45c\uc640 \uc5f0\uad00\uc2dc\ud0a4\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ud55c\uac00\uc9c0 \uc608\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucee4\ub125\ud2f0\ub4dc TV\uc758 \uc601\ud5a5 \uce21\uc815<\/strong><\/h4>\n

\ube0c\ub79c\ub529\ub41c \ube44\ub514\uc624\uc640 \ucee4\ub125\ud2f0\ub4dc TV \ucea0\ud398\uc778\uc774 \uc218\uc775\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc774\ud574\ud558\uae30\ub780 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uad11\uace0\ub97c \ub85c\uc6b0 \ud37c\ub110 \ucea0\ud398\uc778\uacfc \ud568\uaed8 \uc2e4\ud589\ud558\uba74, \uc5b4\ud37c \ud37c\ub110\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud574 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\n\uc2e4\uc81c \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ud480 \ud37c\ub110 \ubcf4\uace0 \ubc0f \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74, \ucee4\ub125\ud2f0\ub4dc TV \ucea0\ud398\uc778\uc774 \ub9e4\ucd9c\uacfc \uc218\uc775\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc0c8\ub86d\uac8c<\/strong> \ubcc0\ud654\ud558\ub294<\/strong> \uace0\uac1d<\/strong> \uc5ec\uc815\uc5d0\uc11c<\/strong> \uc608\uc0b0<\/strong> \ubc0f<\/strong> \ucc44\ub110\uc758<\/strong> \uacb0\uc815<\/strong><\/h3>\n

\uc544\uc9c1 \ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021<\/strong><\/a>\uc744 \ud655\uc778\ud558\uc9c0 \uc54a\uc73c\uc168\ub2e4\uba74, \uc5ec\uae30\uc5d0\uc11c \uc804\ubb38\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624. \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uace0 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \ube0c\ub79c\ub4dc \uc548\uc804, \uad11\uace0 \uc9c0\ucd9c \ub2e4\uac01\ud654 \uac19\uc740 \ubb38\uc81c\uc5d0 \ub300\ucc98\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub370\uc774\ud130 \ubc0f \uad11\uace0 \uc804\ub7b5\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

1<\/sup>\ud06c\ub9ac\ud14c\uc624\uc758 \ucf54\ub85c\ub09819\uac00 \ub9c8\ucf00\ud305\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \uc124\ubb38\uc870\uc0ac, \uc804 \uc138\uacc4, 2020\ub144 10\uc6d4, n=1039<\/p>\n","protected":false},"excerpt":{"rendered":"

2020\ub144\uc758 \uc5b4\ub824\uc6b4 \uc2dc\uae30\ub97c \uacaa\uace0, \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc2dc \uc131\uc7a5 \ubaa8\ub4dc\ub85c \ub3cc\uc544\uc654\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uc5b4\ub5a0\ud55c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uace0\uac1d\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub3c4\ub85d, \uc774\ubbf8 \uc0c1\ud488 \ub77c\uc778\uacfc \uc11c\ube44\uc2a4\ub97c \ubcc0\uacbd\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ubc30\uc1a1 \uc635\uc158, \ube44\uc811\ucd09 \uc608\uc57d, \ub9e4\uc7a5 \ubc16 \ud53d\uc5c5 \ub4f1 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ubc1c\uacac \ubc0f \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacc4\uc18d \uc131\uc7a5\ud558\uae30 \uc704\ud574, \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \uae30\ubc18\uc744 \ud655\ub300\ud558\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c […]<\/p>\n","protected":false},"author":55,"featured_media":15181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-15100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc 2021: \ucea0\ud398\uc778 \ubaa9\ud45c, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, KPI\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d, \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f KPI\ub97c \uc0ac\uc6a9\ud574 \uace0\uac1d 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