{"id":15208,"date":"2021-05-13T16:29:23","date_gmt":"2021-05-13T16:29:23","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15208"},"modified":"2022-09-02T16:06:04","modified_gmt":"2022-09-02T16:06:04","slug":"2021%eb%85%84-1%eb%b6%84%ea%b8%b0-%eb%b0%8f-%ea%b7%b8-%ec%9d%b4%ed%9b%84%ec%9d%98-%ec%97%ac%ed%96%89-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%a0%8c%ed%83%88-%eb%b0%a9%eb%ac%b8-%eb%b0%8f-%ed%9a%8c%eb%b3%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2021%eb%85%84-1%eb%b6%84%ea%b8%b0-%eb%b0%8f-%ea%b7%b8-%ec%9d%b4%ed%9b%84%ec%9d%98-%ec%97%ac%ed%96%89-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%a0%8c%ed%83%88-%eb%b0%a9%eb%ac%b8-%eb%b0%8f-%ed%9a%8c%eb%b3%b5\/","title":{"rendered":"2021\ub144 1\ubd84\uae30 \uc5ec\ud589 \ud2b8\ub80c\ub4dc: \ud68c\ubcf5\uacfc \ubc18\ub4f1\uc5d0 \ub300\ud55c \uae30\ub300"},"content":{"rendered":"

\uc5ec\ud589\uc5c5\uacc4\ub294 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \ud070 \ud0c0\uaca9\uc744 \uc785\uc5c8\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \uc5ec\ud589 \ub370\uc774\ud130 \ud329\uc744 \ubd84\uc11d\ud55c \uacb0\uacfc\ub294 \ud76c\ub9dd\uc801\uc785\ub2c8\ub2e4. \ud68c\ubcf5\uc758 \uc870\uc9d0\uc774 \ubcf4\uc774\ub294 \uac00\uc6b4\ub370, \uce74\ud14c\uace0\ub9ac\ubcc4 \ubc0f \uad6d\uac00\ubcc4\ub85c \ud68c\ubcf5 \uc0c1\ud669\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc5ec\ud589 \ub370\uc774\ud130 \ud329\uc740 20\uc5ec \uac1c\uad6d 800\uba85 \uc774\uc0c1\uc758 \uc5ec\ud589\uc5c5\uccb4\uc5d0 \ub300\ud55c \ub370\uc774\ud130\uc640 9\uac1c\uad6d\uc758 11,000 \uba85 \uc774\uc0c1\uc758 \uc5ec\ud589\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 2021\ub144 1\ubd84\uae30 \uc804 \uc138\uacc4 \uc5ec\ud589 \ud604\ud669\uacfc \uc5ec\ud589\uc790\ub4e4\uc774 \ubc1d\ud78c \ubbf8\ub798 \uacc4\ud68d \uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ud56d\uacf5<\/strong> \uc5ec\ud589\uc740<\/strong> \uc5ec\uc804\ud788<\/strong> \uce68\uccb4\ub418\uc5b4<\/strong> \uc788\uc9c0\ub9cc<\/strong>, <\/strong>\uc77c\ubd80<\/strong> \uc9c0\uc5ed\uc5d0\uc11c\ub294<\/strong> \ud68c\ubcf5\uc774<\/strong> \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ucf54\ub85c\ub09819\uac00 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc0b0\ub41c \uc9c0 1\ub144\uc774 \uc870\uae08 \uc9c0\ub098\uc9c0 \uc54a\uc544 \uc804 \uc138\uacc4 \ud56d\uacf5 \uc5ec\ud589 \uc608\uc57d\uc740 2019\ub144 12\uc6d4 \ud3c9\uade0 \ub300\ube44 36%\uac00 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub294 1\uc6d4\uc758 -48%\uc5d0\uc11c 12 \ud3ec\uc778\ud2b8 \uc99d\uac00\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud56d\uacf5 \uc5ec\ud589\uc740 \ubd09\uc1c4 \uc815\ucc45\uc774 \uc720\uc9c0\ub418\uace0 \uc788\ub294 \uc720\ub7fd\/\uc911\ub3d9\/\uc544\ud504\ub9ac\uce74(EMEA) \uc9c0\uc5ed\ubcf4\ub2e4, \ubbf8\uc8fc \ubc0f \uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c \ub354 \ube60\ub974\uac8c \ud638\uc804\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4\uc120\uc774 \uad6d\uc81c\uc120\ubcf4\ub2e4 \ube60\ub974\uac8c \ud68c\ubcf5\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud734\uac00\uc6a9 \uc219\uc18c \ub80c\ud0c8\uc774<\/strong> \ud68c\ubcf5\uc744<\/strong> \uc8fc\ub3c4\ud558\uace0<\/strong> \uc788\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc804\uc138\uacc4\uc801\uc73c\ub85c \ud734\uac00\uc6a9 \ub80c\ud0c8 \uc2dc\uc124\uc5d0 \ub300\ud55c \uc218\uc694\uac00 1\ubd84\uae30 \ub0b4\ub0b4 \uafb8\uc900\ud788 \uc99d\uac00\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc0ac\ud68c\uc801 \uac70\ub9ac\uc640 \uc774\ub7ec\ud55c \ub80c\ud0c8\uc744 \uc0ac\uc6a9\ud55c \uc7a5\uae30 \uccb4\ub958 \uc635\uc158\uc740 \uac1c\uc778\uc801\uc778 \ud734\uac00\ub098 \uc77c(work)\uacfc \ud734\uac00(vacation)\ub97c \uacb8\ud558\ub294 \u2018\uc6cc\ucf00\uc774\uc158’\uc744 \ucc3e\ub294 \uc0ac\ub78c\ub4e4\ub85c\ubd80\ud130 \uc9c0\uc18d\uc801\uc778 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d\uc758 \uacbd\uc6b0, \uc62c 3\uc6d4 \uc608\uc57d\uc774 \uc2e4\uc81c\ub85c \ucf54\ub85c\ub09819 \uc774\uc804 \uc218\uc900\uc73c\ub85c \uc62c\ub77c\uc130\ub2e4\uac00 4\uc6d4\uc5d0 \uc18c\ud3ed \ud558\ub77d\ud588\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc758 \ubd09\uc1c4 \uc870\uce58\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc720\ub7fd\uc774 \ud734\uac00\uc6a9 \ub80c\ud0c8\uc758 \ud68c\ubcf5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc73c\uba70, 4\uc6d4 \uc911\uc21c\uc5d0\ub294 2019\ub144 12\uc6d4 \ub300\ube44 22%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc219\uc18c \ub80c\ud0c8\uc740 \ub0ae\uc740 \uc218\uc900\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc73c\uba70 \uc5ec\uc804\ud788 \ud3c9\uade0\uc744 \ubc11\ub3d5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

<\/h3>\n

\uc5ec\ud589\uc790\ub4e4\uc740<\/strong> \ucd5c\ub300\ud55c<\/strong> \ube60\ub978<\/strong> \uc2dc\uc77c<\/strong> \ub0b4\uc5d0<\/strong> \uac00\uc871\uacfc<\/strong> \uce5c\uad6c\ub4e4\uc744<\/strong> \ubc29\ubb38\ud558\uae38<\/strong> \uc6d0\ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uc740 \ucf54\ub85c\ub09819\uc5d0 \ub300\ud574 \uc5ec\uc804\ud788 \uac71\uc815\uc744 \ud558\uace0 \uc788\uc9c0\ub9cc, \ucf54\ub85c\ub09819\uac00 \uc0ac\ub791\ud558\ub294 \uc0ac\ub78c\uc744 \ub9cc\ub098\uae30 \uc704\ud574 \uc9e7\uc740 \uc5ec\ud589\uc744 \uc608\uc57d\ud558\ub294 \uac83\uae4c\uc9c0 \ub9c9\uc9c0\ub294 \ubabb\ud55c\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc751\ub2f5\uc790\uc758 69%\ub294 \ud5a5\ud6c4 6\uac1c\uc6d4 \ub3d9\uc548 \uac1c\uc778\uc801\uc778 \uc774\uc720\ub85c \uc5ec\ud589\uc744 \ud560 \uacc4\ud68d\uc774\uba70, \uc5ec\uac00\/\ud734\uac00 \ubaa9\uc801\ubcf4\ub2e4\ub294 \uac00\uc871\uacfc \uce5c\uad6c\ub97c \ubc29\ubb38\ud558\uae30 \uc704\ud574 \uc5ec\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4. 5\uba85 \uc911 1\uba85 \uc774\uc0c1\uc774 \ub2e4\uc74c \ub2ec\uc5d0 \uac00\uc871\uacfc \uce5c\uad6c\ub97c \ubc29\ubb38\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud574\uc678 \ubcf4\ub2e4\ub294 \uad6d\ub0b4<\/strong> \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc5ec\ud589 \uc81c\ud55c\uacfc \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30, \uac74\uac15 \ubc0f \uc758\ub8cc \uc11c\ube44\uc2a4 \uc811\uadfc\uc5d0 \ub300\ud55c \uc6b0\ub824\ub85c \uc778\ud574, \ub0b4\ub144\uae4c\uc9c0 \uc5ec\ud589\uc790\ub4e4\uc740 \uad6d\ub0b4\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc744 \uc608\uc815\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc751\ub2f5\uc790\uc758 3\/4\uc774 \ud574\uc678 \uc5ec\ud589\uc774 \uc544\ub2cc \uad6d\ub0b4 \uc5ec\ud589\uc744 \uc608\uc57d\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d\uc758 \uacbd\uc6b0, \ud2b9\ud788 \uc7a5\ub144\uce35 \ubc0f \ub178\ub839\uce35(\ubca0\uc774\ube44\ubd90 \uc138\ub300 \ubc0f \uce68\ubb35\uc758 \uc138\ub300\uc758 92%, X \uc138\ub300 87%, \uc804\uccb4 \ud3c9\uade0 84%)\uc774 \uc5ec\uae30\uc5d0 \ud574\ub2f9\ub429\ub2c8\ub2e4. Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc880 \ub354 \ubaa8\ud5d8\uc2ec\uc774 \uac15\ud574\uc11c, 4\uba85 \uc911 1\uba85\uc740 \uba55\uc2dc\ucf54\ucc98\ub7fc \ubbf8\uad6d \uc2dc\ubbfc\uc774 \ubc29\ubb38\ud560 \uc218 \uc788\ub294 \uad6d\uac00\ub85c \ud574\uc678 \uc5ec\ud589\uc744 \ub5a0\ub0a0 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ubc31\uc2e0\uc744 \ub9de\uace0 \ucf54\ub85c\ub09819 \uc5ec\uad8c\uc774 \ub3c4\uc785\ub418\uc5b4\ub3c4, \ud5a5\ud6c4 12\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \ud574\uc678 \uc5ec\ud589\uc744 \uacc4\ud68d\ud560 \uac70\ub77c\ub294 \ubbf8\uad6d\uc778\uc740 34%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8 \ud55c\uad6d\uc758 \uacbd\uc6b0 54%\uac00 \ud574\uc678\uc5ec\ud589\uc744 \uacc4\ud68d\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ubcc0\ud574, \ud574\uc678\uc5ec\ud589\uc744 \ubcf4\ub2e4 \uae0d\uc815\uc801\uc73c\ub85c \ubcf4\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

<\/h3>\n

\uc5ec\ud589 \uc2dc\uc98c\uc774 \uc5ec\ub984<\/strong>\ubd80\ud130<\/strong> \uac00\uc744\uae4c\uc9c0<\/strong> \uc774\uc5b4\uc9c0\uba74\uc11c<\/strong> \ud68c\ubcf5\uc138\ub97c \ubcf4\uc77c<\/strong> \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ubc31\uc2e0 \uc811\uc885\ub960\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ud5a5\uc0c1\ub418\uace0 \uc788\uace0 \uc5ec\ub984 \ud734\uac00\ucca0\/\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc73c\ub85c \uc811\uc5b4 \ub4e4\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc5ec\ud589 \uce74\ud14c\uace0\ub9ac \uc804\uccb4\uac00 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc774\ub7ec\ud55c \ubaa8\uba58\ud140\uc740 \uac00\uc744\uae4c\uc9c0 \uacc4\uc18d\ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\ub294 \ub354 \ub9ce\uc774 \ud68c\ubcf5\uc774 \ub418\uace0 \ucf54\ub85c\ub09819 \uc774\uc804 \uc218\uc900\uc5d0 \ub3c4\ub2ec\ud558\uac70\ub098 \ucd08\uacfc\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

2021\ub144 2\uc6d4 1\uc77c\ubd80\ud130 3\uc6d4 15\uc77c \uc0ac\uc774\uc5d0 \uc774\ub904\uc9c4 \uc608\uc57d\uc744 \uc0b4\ud3b4\ubcf4\uba74, \ud734\uac00\uc6a9 \uc219\uc18c \ub80c\ud0c8\uc774 \uc0c1\ub2f9\ud55c \ud68c\ubcf5 \uada4\ub3c4\uc5d0 \ub193\uc5ec \uc788\uc73c\uba70, \uac00\uc744 \uc2dc\uc98c \uc219\uc18c \ub80c\ud0c8 \uc608\uc57d\uc758 \uacbd\uc6b0 2020\ub144 \ub3d9 \uae30\uac04\ubcf4\ub2e4 5%\uac00 \ub354 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc5ec\ud589<\/strong> \uc608\uc57d\uc744<\/strong> \ub298\ub9ac\ub294<\/strong> 3<\/strong>\uac00\uc9c0<\/strong> \ubc29\ubc95<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc640 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uc751\ub2f5\uc790\ub4e4\uc758 \ub300\ub2f5\uc744 \uae30\ubc18\uc73c\ub85c, \uc5ec\ud589\uc5c5\uccb4\ub4e4\uc774 \uc54c\uc544\uc57c \ud558\ub294 \uc138 \uac00\uc9c0 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc804\uc561<\/strong> \ud658\ubd88<\/strong> \uac00\ub2a5\ud55c<\/strong> \uc608\uc57d\uc744<\/strong> \uc81c\uacf5\ud574, \uad6d\ub0b4\uc678 \uc5ec\ud589\uc758 \ubd88\ud655\uc2e4\uc131\uc5d0 \ub300\ud55c \uc5ec\ud589\uc790\uc758 \ub450\ub824\uc6c0\uc744 \ud574\uc18c\ud574\uc918\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h4>\n

\uc804 \uc138\uacc4\uc801\uc73c\ub85c 64%, \ud55c\uad6d\uc758 \uacbd\uc6b0 59%\uc758 \uc751\ub2f5\uc790\ub4e4\uc774 \uc804\uc561 \ud658\ubd88\uc774 \uac00\ub2a5\ud558\uba74 \uc5ec\ud589 \uc608\uc57d\uc744 \ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u00a0<\/strong><\/h4>\n

\uc5ec\ud589\uc790\ub4e4\uc774<\/strong> \uc548\uc2ec\ud560<\/strong> \uc218<\/strong> \uc788\ub3c4\ub85d<\/strong>, <\/strong>\uc0ac\ud68c\uc801<\/strong> \uac70\ub9ac\ub450\uae30<\/strong> \uae30\uc900\uc744<\/strong> \uacc4\uc18d<\/strong> \uc720\uc9c0<\/strong>\ud558\uace0<\/strong> \uc5b4\ub5a4<\/strong> \uc704\uc0dd<\/strong> \uad00\ub9ac\ub97c<\/strong> \uc2dc\ud589\ud558\ub294\uc9c0<\/strong> \uacf5\uc9c0\ub97c<\/strong> \ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h4>\n

\ubaa8\ub4e0 \uc9c0\uc5ed\uc5d0\uc11c, \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc740 \uc5ec\ud589\uc744 \uace0\ub824\ud560 \ub54c \ub9e4\uc6b0 \uc911\uc694\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00a0<\/strong><\/h4>\n

\"\"<\/p>\n

\u00a0<\/strong><\/h4>\n

\ubaa8\ubc14\uc77c<\/strong> \uc6f9\uc0ac\uc774\ud2b8\uc640<\/strong> \uc571<\/strong> \uc0ac\uc6a9\uc790<\/strong> \uacbd\ud5d8\uc744<\/strong> \ucd5c\uc801\ud654\ud574\uc57c<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h4>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ud604\uc7ac \uc804 \uc138\uacc4 \uc5ec\ud589 \uc608\uc57d \uac70\ub798\uc758 51%\uac00 \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\u00a0<\/strong><\/h4>\n

\"\"<\/p>\n

 <\/p>\n

\ub354 \ub9ce\uc740 \uc5ec\ud589 \ub370\uc774\ud130\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? 2021\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud2b8\ub80c\ub4dc \ub370\uc774\ud130 \uc804\ubb38\uc744 \uc5ec\uae30\uc5d0\uc11c \ub2e4\uc6b4\ub85c\ub4dc<\/strong><\/a>\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \ube14\ub85c\uadf8\ub97c \uc990\uaca8\ucc3e\uae30\uc5d0 \ucd94\uac00\ud558\uba74 \ub2e4\uc74c \ubd84\uae30\uc758 \uc5ec\ud589 \uc5c5\ub370\uc774\ud2b8\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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