{"id":15255,"date":"2021-05-14T13:50:14","date_gmt":"2021-05-14T13:50:14","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15255"},"modified":"2021-05-26T14:37:36","modified_gmt":"2021-05-26T14:37:36","slug":"%ec%bb%a4%eb%a8%b8%ec%8a%a4-%eb%af%b8%eb%94%94%ec%96%b4commerce-media%eb%9e%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%bb%a4%eb%a8%b8%ec%8a%a4-%eb%af%b8%eb%94%94%ec%96%b4commerce-media%eb%9e%80\/","title":{"rendered":"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)\ub780?"},"content":{"rendered":"<p>\uae00\ub85c\ubc8c \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \u2018\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\u2019\ub77c\ub294 \ub9d0\uc774 \uc790\uc8fc \ub208\uc5d0 \ub744\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\uc778 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ucee4\uba38\uc2a4(\uc0c1\uac70\ub798) \ubc29\uc2dd\uc744 \ubc14\uafd4\ub193\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub77c\ub294 \uc6a9\uc5b4\ub294 \uc5bc\ud54f \uac04\ub2e8\ud574\ubcf4\uc774\uc9c0\ub9cc, \ub9c9\uc0c1 \uc124\uba85\uc744 \ud558\ub77c\uace0 \ud558\uba74 \ub300\ubd80\ubd84\uc740 \uba38\ub9ac\ub97c \uae01\uc801\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7f4 \ub9cc\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc544\uc9c1\uc740 \uc870\uae08\uc740 \ub0af\uc124\uace0 \ub2e4\ucc28\uc6d0\uc801\uc778 \uad11\uace0 \uc811\uadfc\ubc29\uc2dd\uc785\ub2c8\ub2e4. \uadf8\ub7f0 \uc758\ubbf8\uc5d0\uc11c, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uc815\uc758\uc640 \ud2b8\ub80c\ub4dc\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ubbf8\ub514\uc5b4\uc758<\/strong> <strong>\uc815\uc758<\/strong><\/h3>\n<p>\uc774\ucc98\ub7fc \uad11\ubc94\uc704\ud55c \uc6a9\uc5b4\ub97c \uc815\uc758\ud560 \ub54c\ub294, \uba3c\uc800 \uac01 \ub2e8\uc5b4 \ubcc4\ub85c \ud574\uccb4\ud574 \uc138\ubd80\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uad11\uace0\uc758 \uce21\uba74\uc5d0\uc11c \uac01 \ub2e8\uc5b4\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ucee4\uba38\uc2a4(Commerce):<\/strong> \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \uad6c\ub9e4 \ubc0f \ud310\ub9e4\uc640 \uad00\ub828\ub41c \uc628\ub77c\uc778 \ud65c\ub3d9\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc18c\ube44\uc790\uc758 \uacb0\uc815\uc744 \uc54c\ub824\uc8fc\uace0 \ud310\ub9e4 \ub610\ub294 \uac00\uc785 \uac19\uc740 \ucee4\uba38\uc2a4 \uacb0\uacfc\ub85c \uc5f0\uacb0\ub418\ub294 \uac80\uc0c9\uc774\ub098 \uc804\ud658 \ub4f1 \uc18c\ube44\uc790\uc640\uc758 \ubaa8\ub4e0 \uc811\uc810\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ubbf8\ub514\uc5b4(Media):<\/strong> \ud64d\ubcf4 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uac70\ub098 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \ucc44\ub110\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ub8cc \uac80\uc0c9, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4, \ube44\ub514\uc624 \ubc0f \ucee4\ub125\ud2f0\ub4dc TV(CTV), \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \ub450 \uac00\uc9c0 \ub2e8\uc5b4\uc5d0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\ub77c\ub294 \uc911\uc694\ud55c \ucd94\uac00 \uc694\uc18c\ub97c \uacb0\ud569\ud558\uba74, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ucd5c\uc885 \uc815\uc758\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote class=\"blockquote\">\n<p style=\"text-align: center;\"><strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ubbf8\ub514\uc5b4\ub780?<\/strong> <strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ub370\uc774\ud130\uc640<\/strong> <strong>\uc778\ud154\ub9ac\uc804\uc2a4\ub97c<\/strong> <strong>\uacb0\ud569\ud574<\/strong> <strong>\ub9c8\ucf00\ud130\uc640<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\uc18c\uc720\uc790\uac00<\/strong> <strong>\uad6c\ub9e4<\/strong> <strong>\uc5ec\uc815<\/strong> <strong>\uc804\ubc18\uc5d0\uc11c<\/strong> <strong>\uc18c\ube44\uc790\ub97c<\/strong> <strong>\ud0c0\uac9f\ud305\ud558\uace0<\/strong> <strong>\ucee4\uba38\uc2a4<\/strong> <strong>\uc131\uacfc<\/strong><strong>(<\/strong><strong>\ud310\ub9e4<\/strong><strong>, <\/strong><strong>\uc218\uc775<\/strong><strong>, <\/strong><strong>\ub9ac\ub4dc<\/strong><strong>)<\/strong><strong>\ub97c<\/strong> <strong>\uc774\ub04c\uc5b4\ub0b4\ub294<\/strong> <strong>\ub370<\/strong> <strong>\ub3c4\uc6c0\uc744<\/strong> <strong>\uc8fc\ub294<\/strong> <strong>\ub514\uc9c0\ud138<\/strong> <strong>\uad11\uace0\uc5d0<\/strong> <strong>\ub300\ud55c<\/strong> <strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc811\uadfc\ubc29\uc2dd\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/p>\n<\/blockquote>\n<p>\ud575\uc2ec\uc740 \ub300\uaddc\ubaa8 \ucee4\uba38\uc2a4 \ub370\uc774\ud130(\uad6c\ub9e4 \ubc0f \uc758\ub3c4 \ub370\uc774\ud130)\ub97c \ud655\ubcf4\ud558\uace0 \uc801\uc6a9\ud574 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub298\ub9ac\uace0, \uad00\ub828\uc131\uc744 \ud30c\uc545\ud55c \ud6c4, \uc774\ub97c \ubbf8\ub514\uc5b4\uc5d0 \uc5f0\uacb0\ud574 \ucd5c\uc801\uc758 \uc704\uce58\uc5d0 \uc801\ud569\ud55c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \ubc1c\uacac\uc5d0\uc11c \uace0\ub824, \uadf8\ub9ac\uace0 \uc804\ud658\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba70, \uac01 \ub2e8\uacc4\uc5d0\uc11c \uce21\uc815 \uac00\ub2a5\ud55c \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \ub3c4\ucd9c\ud574\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \ub9c8\ucf00\ud130\ub9cc\uc744 \uc704\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub610\ud55c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790(\uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \ub9ac\ud14c\uc77c\ub7ec)\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ubc0f \uc778\ubca4\ud1a0\ub9ac\ub97c \ud65c\uc131\ud654\ud558\uace0, \uad11\uace0\uc8fc\uac00 \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud328\ud0a4\uc9c0\ub85c \ub9cc\ub4e4\uc5b4 \uc8fc\ub294 \uc218\ub2e8\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc804\uccb4\ub97c \ubcf4\uba74, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9c8\ucf00\ud130, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubc0f \uc18c\ube44\uc790 \ubaa8\ub450\uac00 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \uc120\uc21c\ud658 \uad6c\uc870\uc785\ub2c8\ub2e4.<\/p>\n<p>Amazon\uc740 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ud6a8\uacfc\uc801\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc785\uc99d\ud574\uc90d\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubaa8\ub4e0 \uad6c\ub9e4\uac00 Amazon\uc5d0\uc11c \uc774\ub904\uc9c0\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uc804 \uc138\uacc4\uc73c\ub85c \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ub354 \ub9ce\uc740 \uad6c\ub9e4\uac00 \uc774\ub904\uc9d1\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0\ub3c4 \ud574\ub2f9\ub418\ub294 \ub9d0\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \ub9ac\ud14c\uc77c\ub7ec\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud574, \uad6c\ub9e4\uac00 \uc774\ub904\uc5b4\uc9c0\ub294 \ubaa8\ub4e0 \uc7a5\uc18c\uc5d0\uc11c \uc11c\ub85c \ub610\ub294 \uc18c\ube44\uc790\ub4e4\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ubbf8\ub514\uc5b4 \ud575\uc2ec \uc694\uc57d<\/strong><\/h3>\n<ol>\n<li>\ucee4\uba38\uc2a4 \ub370\uc774\ud130(\uac70\ub798, \uc758\ub3c4)\ub97c \uc0ac\uc6a9\ud574 \ub9c8\ucf00\ud305 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0, \ud0c0\uac9f\ud305\uc744 \uac1c\uc120\ud558\uace0, \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4e4\uace0, \ub354 \ud48d\ubd80\ud55c \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub354 \ud48d\ubd80\ud55c \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc778\ud154\ub9ac\uc804\uc2a4\uac00 \uc788\uc5b4\uc57c\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubaa8\ub450\ub97c \uc704\ud55c \uac83\uc785\ub2c8\ub2e4.\u202f\uc18c\ube44\uc790\ub97c \ube0c\ub79c\ub4dc\ub85c, \uc7a0\uc7ac\uace0\uac1d\uc744 \ub9e4\uccb4\uc0ac\ub85c, \ube0c\ub79c\ub4dc\ub97c \ub9ac\ud14c\uc77c\ub7ec\ub85c \ubd88\ub7ec\uc634\uc73c\ub85c\uc368, \ubaa8\ub4e0 \uad00\ub828\uc790\ub4e4\uc774 \ub514\uc9c0\ud138 \uad11\uace0 \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\ud14c\uc77c \uc774\ucee4\uba38\uc2a4\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\u202f\uc5ec\ud589, \ubd80\ub3d9\uc0b0, \uc790\ub3d9\ucc28 \ub4f1 \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc0b0\uc5c5\uc758 \ubaa8\ub4e0 \uc628\ub77c\uc778 \ucee4\uba38\uc2a4\uc5d0\uc11c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud569\ub2c8\ub2e4.<\/li>\n<li>\ubc1c\uacac\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0 \uc804\uccb4 \ud37c\ub110\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc634\ub2c8\ucc44\ub110\uc785\ub2c8\ub2e4.\u202f\uc628\ub77c\uc778 \uc131\uacfc\ub294 \ubb3c\ub860 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ubc29\ubb38\uacfc \ud310\ub9e4\ub97c \ud5a5\uc0c1\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li>\uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ucd94\uc801\ud558\uc5ec, \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc774 KPI\uc5d0 \ubbf8\uce58\ub294 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ud508\ub418\uc5b4<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.\u00a0<\/strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ud1b5\uc81c\uc640 \ud22c\uba85\uc131\uc774 \uc874\uc7ac\ud558\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4.\u00a0\uae30\ubcf8\uc801\uc73c\ub85c, \uc624\ud508 \uc778\ud130\ub137 \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4\ub97c \uc870\uc131\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3><\/h3>\n<h3><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\uc744 \ucd09\uc9c4\ud558\ub294 \ub9c8\ucf13 \ud2b8\ub80c\ub4dc<\/strong><\/h3>\n<ul>\n<li>\uc774\ucee4\uba38\uc2a4\uac00 \ud638\ud669\uc744 \ub204\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc628\ub77c\uc778 \uad6c\ub9e4\uac00 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \uc628\ub77c\uc778 \uad6c\ub9e4 \uc2b5\uad00\uc740 \ucf54\ub85c\ub09819 \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc774\ucee4\uba38\uc2a4\ub294 2021\ub144\uc5d0 5\uc870\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<sup>1<\/sup><\/li>\n<li>\uc18c\ube44\uc790\ub4e4\uacfc \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc774 \ubc14\ub00c\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5c4\uaca9\ud574\uc9c0\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc73c\ub85c \uc778\ud574, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc740 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc5ec \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \ud070 \uae30\ud68c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub4e4 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud130\ub4e4\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ud655\uc7a5\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uacfc \uc5f0\uacb0\ud558\uba74 \uc591\ucabd \ubaa8\ub450\uc5d0\uac8c \uc708\uc708(win-win)\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\ucf00\ud305\uc774 \ub514\uc9c0\ud138\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ube0c\ub79c\ub4dc\ub4e4\uc758 \uc608\uc0b0\uc740 \uc18c\ube44\uc790\ub97c \ub530\ub77c \uc628\ub77c\uc778\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uc5f0\ud569\uc758 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc \uc911 92%\uc640 \ubbf8\uad6d\uc758 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc 76%\ub294 \uc790\uc0ac\uc758 \uc131\uc7a5\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\uc5d0 \ub2ec\ub824 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<sup>3<\/sup><\/li>\n<\/ul>\n<h3><strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ubbf8\ub514\uc5b4\uc758<\/strong> <strong>\ud604\uc7ac\uc640<\/strong> <strong>\ubbf8\ub798<\/strong><\/h3>\n<p>\uc624\ub298\ub0a0 \uc624\ud508 \uc778\ud130\ub137\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ubd84\uc0b0\ub418\uc5b4 \uc788\uc73c\uba70, \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP), \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP), \ub9ac\ud14c\uc77c \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(Retail SSP)\uc774 \ubaa8\ub450 \uc81c\uac01\uac01 \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uacc4\uc18d \ub298\uc5b4\ub098\uace0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\uba74\uc11c, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc624\ub514\uc5b8\uc2a4\ub97c \uad00\ub9ac, \ud655\uc7a5 \ubc0f \ud65c\uc131\ud654\ud558\uae30 \uc704\ud55c \ubcf4\ub2e4 \uac04\uc18c\ud654\ub41c \uc194\ub8e8\uc158\uc744 \ucc3e\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc774\ub7ec\ud55c \ucd94\uc138\uc5d0 \ub530\ub77c \ube60\ub974\uac8c \ubc1c\uc804\ud558\uc5ec, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc774 \ub354 \uc27d\uac8c \ud611\ub825\ud558\uace0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/kr\/2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15019 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Blog-CTA-Digital-Advertising-Manual-KOR.png\" alt=\"\" width=\"2500\" height=\"625\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \u2018\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\u2019\ub77c\ub294 \ub9d0\uc774 \uc790\uc8fc \ub208\uc5d0 \ub744\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\uc778 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ucee4\uba38\uc2a4(\uc0c1\uac70\ub798) \ubc29\uc2dd\uc744 \ubc14\uafd4\ub193\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub77c\ub294 \uc6a9\uc5b4\ub294 \uc5bc\ud54f \uac04\ub2e8\ud574\ubcf4\uc774\uc9c0\ub9cc, \ub9c9\uc0c1 \uc124\uba85\uc744 \ud558\ub77c\uace0 \ud558\uba74 \ub300\ubd80\ubd84\uc740 \uba38\ub9ac\ub97c \uae01\uc801\uc77c \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f4 \ub9cc\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc544\uc9c1\uc740 \uc870\uae08\uc740 \ub0af\uc124\uace0 \ub2e4\ucc28\uc6d0\uc801\uc778 \uad11\uace0 \uc811\uadfc\ubc29\uc2dd\uc785\ub2c8\ub2e4. \uadf8\ub7f0 \uc758\ubbf8\uc5d0\uc11c, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uc815\uc758\uc640 \ud2b8\ub80c\ub4dc\ub97c \uc790\uc138\ud788 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":15259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-15255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)\ub780? | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uad11\uace0\uc5c5\uacc4\uc5d0\uc11c\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub780 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