{"id":15271,"date":"2021-05-27T14:55:12","date_gmt":"2021-05-27T14:55:12","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15271"},"modified":"2021-06-09T15:54:31","modified_gmt":"2021-06-09T15:54:31","slug":"%ec%86%90%ec%89%ac%ec%9a%b4-%ec%ba%a0%ed%8e%98%ec%9d%b8-%eb%aa%a9%ed%91%9c-%eb%8f%84%eb%8b%ac-adaptive-ads%eb%a5%bc-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%86%90%ec%89%ac%ec%9a%b4-%ec%ba%a0%ed%8e%98%ec%9d%b8-%eb%aa%a9%ed%91%9c-%eb%8f%84%eb%8b%ac-adaptive-ads%eb%a5%bc-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\uc190\uc26c\uc6b4 \ucea0\ud398\uc778 \ubaa9\ud45c \ub3c4\ub2ec: Adaptive ads\ub97c \uc8fc\ubaa9\ud574\uc57c \ud558\ub294 \uc774\uc720"},"content":{"rendered":"

 <\/p>\n

\uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud55c\ub2e4\ub294 \uac83\uc740 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub298\ub9ac\ub824\uba74 \uc694\uad6c\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc0ac\ud56d\ub4e4\uc774 \ubcf5\uc7a1\ud574\uc9c0\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub3d9\uc548 \ub9ce\uc740 \ubd84\ub4e4\uc774 \ub2e8\uc21c \uc774\ubbf8\uc9c0 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uac8c \ub418\ub294 \uc774\uc720 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ub429\ub2c8\ub2e4.<\/p>\n

\uc9c0\ub09c\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9ac\uc18c\uc2a4\ub97c \ub0ad\ube44\ud558\uc9c0 \uc54a\uace0, \uc190\uc27d\uac8c \ucea0\ud398\uc778\uc758 \ub3c4\ub2ec\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc73c\ub85c Adaptive ads\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 Adaptive ads\uac00 \ubb34\uc5c7\uc778\uc9c0 \uadf8\ub9ac\uace0 \uc65c \uc8fc\ubaa9\ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc774\uc720\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

Adaptive Ads\ub780?<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \ucd9c\uc2dc\ub41c Adaptive ads\ub294 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\uac00 \uc5c6\uc774\ub3c4 \ucd5c\uc18c\ud55c\uc758 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uc0ac\uc6a9\ud558\uc5ec, \uc81c\ud734 \ub9e4\uccb4\uc0ac \uad11\uace0 \uc9c0\uba74\uc758 \uc0ac\uc774\uc988\uc5d0 \ub9de\uac8c \uc790\ub3d9\uc73c\ub85c \ud06c\uae30\uac00 \uc870\uc815\ub418\uc5b4 \ucea0\ud398\uc778 \ubc94\uc704\ub97c \ud655\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud3ec\ub9f7\uc785\ub2c8\ub2e4.<\/p>\n

\uc65c <\/strong>Adaptive ads\uc5d0 \uc8fc\ubaa9 \ud574\uc57c \ud558\ub294\uac00?<\/strong><\/h3>\n

 <\/p>\n

    \n
  1. \n

    \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8 \uc5c6\uc774 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ub124\uc774\ud2f0\ube0c \uc81c\ud734 \ub9e4\uccb4\uc0ac \uad11\uace0 \uc9c0\uba74 \ub3c4\ub2ec \ubc94\uc704 \ud655\uc7a5
    \n<\/strong><\/h4>\n

    \uae30\uc874\uc758 \uc774\ubbf8\uc9c0 \ubc30\ub108\uc758 \uacbd\uc6b0\uc5d0\ub294 \uac00\uc774\ub4dc\uc5d0 \ub9de\ucdb0 \uc81c\uc791\ub41c \uc0ac\uc774\uc988\ub9cc \ub178\ucd9c\uc774 \ub418\uae30 \ub54c\ubb38\uc5d0 \uc81c\uc791\ub41c \ubc30\ub108 \uc0ac\uc774\uc988\uac00 \uc801\uc73c\uba74 \uc801\uc744\uc218\ub85d \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\uac00 \uc791\uc544\uc9c0\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098Adaptive ads\ub294 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8 \uc5c6\uc774\ub3c4 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc81c\ud734\ub41c \ub9e4\uccb4\uc0ac\ub4e4\uc758 \uad11\uace0 \uc9c0\uba74 \ud06c\uae30\uc5d0 \ub9de\ucdb0\uc11c \uc790\ub3d9 \ub9ac\uc0ac\uc774\uc9d5 \ub418\uace0, \uc0ac\uc6a9\ub41c \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ubc14\ud0d5\uc73c\ub85c \ub124\uc774\ud2f0\ube0c \uc778\ubca4\ud1a0\ub9ac\uae4c\uc9c0 \ucee4\ubc84\uac00 \ub418\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\uac00 \ud655\uc7a5\ub429\ub2c8\ub2e4.
    \n<\/strong><\/li>\n

  2. \n

    \uc5d4\uc9c4\uc758 \uc790\ub3d9 \ucd5c\uc801\ud654 \ubc0f \uc131\ub2a5 \uadf9\ub300\ud654<\/strong><\/h4>\n

    \"\"<\/h4>\n

    \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uac83\uacfc \uac19\uc774, Adaptive ads\ub294 \uc774\ubbf8\uc9c0 \uad11\uace0\uc640 \ube44\uad50\ud588\uc744 \ub54c \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\uac00 18% \uc774\uc0c1\uc73c\ub85c \ub113\uae30 \ub54c\ubb38\uc5d0 \uc5d4\uc9c4\uc774 \ud559\uc2b5\ud558\uae30\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4. \ud559\uc2b5\uc774 \ub41c \uc5d4\uc9c4\uc740 \uad11\uace0\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud569\ub2c8\ub2e4. \ub0b4\ubd80 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc774\ubbf8\uc9c0 \uad11\uace0\uc5d0 \ube44\ud574 14% \ub192\uc740 \ud074\ub9ad\ub960(CTR)\uc744 \ud655\ubcf4, 30% \ub192\uc740 \uad11\uace0 \ud22c\uc790 \uc218\uc775(ROAS) \ub610\ud55c \ub2ec\uc131\ud588\ub2e4\ub294 \ub370\uc774\ud130\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n

  3. \n

    \ucea0\ud398\uc778 \ub0b4\uc758 \ubc30\ub108 \uc131\uacfc \ube44\uad50 \uac00\ub2a5<\/strong><\/h4>\n

    \ucea0\ud398\uc778\uc5d0 \ub2e4\uc218\uc758 Adaptive ads\ub97c \uc9c4\ud589\ud558\uc5ec \ucd94\ud6c4\uc5d0 \uac01 \ubc30\ub108 \ubcc4\ub85c \uc131\uacfc \uccb4\ud06c\ub97c \ud558\uc5ec \uc5b4\ub5a4 \uc790\uc0b0\uc774 \uc88b\uc740 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uac00\uc84c\ub294\uc9c0 \ud655\uc778 \ud560 \uc218 \uc788\uc73c\uba70, \uc774\ubbf8\uc9c0 \uad11\uace0\uc640 Adaptive ads\ub97c \u00a0\uac19\uc740 \ucea0\ud398\uc778\uc5d0\u00a0 \uc9c4\ud589\ud558\uc5ec \ub450 \ubc30\ub108\uc758 \uc131\uacfc \ube44\uad50\ub97c \ud1b5\ud574 \ud14c\uc2a4\ud2b8 \ub610\ud55c \uac00\ub2a5\ud569\ub2c8\ub2e4. \ud544\uc694\uc5d0 \ub530\ub77c \ud074\ub9ad\uc744 \ucd5c\uc801\ud654\ud558\uac70\ub098 \uad11\uace0\ub97c \uade0\ub4f1\ud558\uac8c \ub85c\ud14c\uc774\uc158 \ud560 \uc218 \ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n

  4. \n

    \ucd5c\uc18c\ud55c\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9ac\uc18c\uc2a4\ub85c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uadf9\ub300\ud654<\/strong><\/h4>\n

    \uad11\uace0\ub97c \uc9c4\ud589\ud558\ub294 \ub370 \uc788\uc5b4\uc11c \uac00\uc7a5 \ucd5c\uc18c\ud55c\uc73c\ub85c \ud544\uc694\ub85c \ub418\ub294 \uc790\uc0b0\uc744 \uc0ac\uc6a9\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \uc790\uccb4\uc801\uc73c\ub85c \uac00\uc9c0\uace0 \uc788\ub294 \ub808\uc774\uc544\uc6c3\uc774 \ubc30\ub108\ub97c \ub9e4\ub825\uc801\uc774\uac8c \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4. \uc81c\uacf5\ub41c \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ucd5c\ub300\ud55c \ud6fc\uc190\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ube0c\ub79c\ub4dc \uc13c\uc11c\ud2f0\ube0c\ub97c \uac00\uc9c0\uace0 \uc788\ub294 \uace0\uac1d\ub3c4 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
    \n\"\"<\/p>\n

    \ubcf4\ub2e4 \uc790\uc138\ud55c \uac00\uc774\ub4dc\ub294 \uc544\ub798\uc5d0 \ub9c1\ud06c\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n

    * Adaptive ads \uac00\uc774\ub4dc \ub2e4\uc6b4\ub85c\ub4dc<\/strong><\/a><\/span><\/p>\n

     <\/p>\n

    \uc9c0\uae08\uae4c\uc9c0 Adaptive ads\uac00 \ubb34\uc5c7\uc774\uba70, \uc65c \uc9d1\uc911\ud574\uc57c \ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \uc774\uc720\ub97c \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uad11\uace0\ub97c \uc27d\uace0 \ube60\ub974\uac8c, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uba70, \ud06c\ub9ac\ud14c\uc624\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 Adaptive ads\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c \ub3c4\ub2ec\uc744 \uc704\ud574 \uace0\ubbfc\ud558\uace0 \uacc4\uc2e0 \ubd84\ub4e4\uaed8 \uc0ac\uc6a9\ud558\uc2dc\ub294 \uac83\uc744 \uc801\uadf9 \ucd94\ucc9c \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud55c\ub2e4\ub294 \uac83\uc740 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub298\ub9ac\ub824\uba74 \uc694\uad6c\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc0ac\ud56d\ub4e4\uc774 \ubcf5\uc7a1\ud574\uc9c0\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub3d9\uc548 \ub9ce\uc740 \ubd84\ub4e4\uc774 \ub2e8\uc21c \uc774\ubbf8\uc9c0 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uac8c \ub418\ub294 \uc774\uc720 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ub429\ub2c8\ub2e4. \uc9c0\ub09c\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9ac\uc18c\uc2a4\ub97c \ub0ad\ube44\ud558\uc9c0 \uc54a\uace0, \uc190\uc27d\uac8c \ucea0\ud398\uc778\uc758 \ub3c4\ub2ec\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c […]<\/p>\n","protected":false},"author":149,"featured_media":15276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-15271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\uc190\uc26c\uc6b4 \ucea0\ud398\uc778 \ubaa9\ud45c \ub3c4\ub2ec: Adaptive ads\ub97c \uc8fc\ubaa9\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud55c\ub2e4\ub294 \uac83\uc740 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub298\ub9ac\ub824\uba74 \uc694\uad6c\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc0ac\ud56d\ub4e4\uc774 \ubcf5\uc7a1\ud574\uc9c0\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub3d9\uc548 \ub9ce\uc740 \ubd84\ub4e4\uc774 \ub2e8\uc21c \uc774\ubbf8\uc9c0 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uac8c \ub418\ub294 \uc774\uc720 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ub429\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%86%90%ec%89%ac%ec%9a%b4-%ec%ba%a0%ed%8e%98%ec%9d%b8-%eb%aa%a9%ed%91%9c-%eb%8f%84%eb%8b%ac-adaptive-ads%eb%a5%bc-%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc190\uc26c\uc6b4 \ucea0\ud398\uc778 \ubaa9\ud45c \ub3c4\ub2ec: Adaptive ads\ub97c \uc8fc\ubaa9\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud55c\ub2e4\ub294 \uac83\uc740 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub298\ub9ac\ub824\uba74 \uc694\uad6c\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc0ac\ud56d\ub4e4\uc774 \ubcf5\uc7a1\ud574\uc9c0\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub3d9\uc548 \ub9ce\uc740 \ubd84\ub4e4\uc774 \ub2e8\uc21c 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