{"id":15329,"date":"2021-06-17T12:43:01","date_gmt":"2021-06-17T12:43:01","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15329"},"modified":"2026-01-06T01:22:13","modified_gmt":"2026-01-05T16:22:13","slug":"what-is-commerce-data","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-is-commerce-data\/","title":{"rendered":"\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub780?"},"content":{"rendered":"

\ud06c\ub9ac\ud14c\uc624\uc758 \uac8c\uc2dc\ubb3c \u2018\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)\ub780?\u2019 \uc5d0\uc11c\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \u2018\ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud574 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uace0 \ucee4\uba38\uc2a4 \uc131\uacfc(\ud310\ub9e4, \uc218\uc775, \ub9ac\ub4dc)\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\u2019 \uc774\ub77c\uace0 \uc815\uc758\ud569\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ub2e4\ub978 \ud615\ud0dc\uc758 \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ucc28\ubcc4\ud654\ub418\ub294 \uc774\uc720\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74,\u00a0\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub780 \uacfc\uc5f0 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694?<\/p>\n

\ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \uc815\uc758<\/strong><\/h3>\n

\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc5ec\uc815\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uad6c\ub9e4 \ubc0f \uc758\ub3c4 \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4, \uc704\uce58, \uc870\ud68c\ud55c \ud398\uc774\uc9c0 \ubc0f \uc0c1\ud488, \ucd5c\uadfc \uad6c\ub9e4\ud55c \uc0c1\ud488, \uc624\ud504\ub77c\uc778 \uad6c\ub9e4 \uc774\ub825, \uad11\uace0 \ud074\ub9ad \uac19\uc740 \uc758\ub3c4 \uc2e0\ud638\uac00 \ud3ec\ud568\ub418\uc9c0\ub9cc \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc5d0\ub294 URL, \ubb38\ub9e5 \uce74\ud14c\uace0\ub9ac \ubc0f \ud0a4\uc6cc\ub4dc\ucc98\ub7fc \ub9e4\uccb4\uc0ac\uc758 \ubb38\ub9e5 \ub370\uc774\ud130\ub3c4 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc778\uacf5 \uc9c0\ub2a5(AI)\uacfc \uacb0\ud569\ud558\uba74, \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \uad00\uc2ec \ubc0f \uc758\ub3c4 \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc744 \uac15\ud654\ud558\uace0 \uc608\uce21 \ubaa8\ub378\uc744 \uc0dd\uc131\ud558\uc5ec \uc0c1\ud488 \ucd94\ucc9c \ubc0f \uc785\ucc30\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc218\uc775 \ucc3d\ucd9c\uc744 \ubaa9\uc801\uc73c\ub85c \uc790\uccb4 \uc624\ub514\uc5b8\uc2a4\ub97c \uac15\ud654\ud558\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

AI\ub294 \ud559\uc2b5\uacfc \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uc5c4\uccad\ub09c \uc591\uc758 \ub370\uc774\ud130\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uac00 \ud06c\uba74 \ud074\uc218\ub85d \ub354 \ub9ce\uc774 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uac00\uc7a5 \uc758\ubbf8 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc73c\ub824\uba74, \ub370\uc774\ud130\uac00 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4, \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac \ubc0f \uac1c\ubcc4 \uc0c1\ud488\uc744 \uc544\uc6b8\ub7ec\uc57c \ud558\uba70, \ud558\ub8e8\uc5d0 \uc218\ubc31\ub9cc \ub2ec\ub7ec \ub610\ub294 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\ub294 \uac70\ub798\ub97c \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

2022\ub144 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\uba74, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ubc29\ub300\ud55c \uaddc\ubaa8\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \uc9c0\uc18d\uc801\uc778 \ub9de\ucda4\ud654\uc5d0 \ud544\uc218 \uc694\uc18c\uac00 \ub420 \uac83\uc784\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc744\uae4c\uc694<\/strong>?<\/strong><\/h3>\n

\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \uad11\uace0\uc758 \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub0ad\ube44\ub97c \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uac01 \uace0\uac1d\uc5d0\uac8c \uc801\uc808\ud55c \uacbd\ud5d8(\uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc7a5\uc18c\uc5d0\uc11c \uc801\uc808\ud55c \uc0c1\ud488\uacfc \uc801\uc808\ud55c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c)\uc744 \uc81c\uacf5\ud558\uc5ec \uc804\ud658\uc744 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. \ub610\ud55c \uac01 \uc0ac\uc6a9\uc790\uc758 \uac00\uce58\ub97c \uc0b0\uc815\ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0, \ubcf4\ub2e4 \uc2a4\ub9c8\ud2b8\ud55c \uc785\ucc30\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub294 \ubcf4\uc720\ud55c \uc790\uc0b0\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \uc0c1\ud638 \uc791\uc6a9 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4. (\uace0\uac1d\uc774 \ubcf8 \uc0c1\ud488, \uad6c\ub9e4\ud55c \uc0c1\ud488) \uadf8\ub7ec\ub098 \ubcf4\ud1b5\uc740 \uac70\uae30\uc5d0\uc11c \ub05d\ub0a9\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \uace0\uac1d\uc774 \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ubb34\uc5c7\uc744 \ucc3e\uace0 \uad6c\ub9e4\ud558\ub294\uc9c0 \uc54c\ub824 \uc8fc\uc5b4, \ud6e8\uc52c \ub354 \ud48d\ubd80\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0, \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \ud2b8\ub80c\ub4dc\uc640 \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574, \uace0\uac1d\uc774 \ub2e4\uc74c\uc5d0 \uac00\uc7a5 \uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \ud56d\ubaa9, \ubc18\uc751\uc744 \ubcf4\uc77c \uad11\uace0, \uc124\uc815\ud560 \uc785\ucc30\uac00\ub97c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub294 \ub354 \ud070 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0\uc11c \ub8e9\uc5b4\ub77c\uc774\ud06c(lookalike) \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uc5ec, \ub3c4\ub2ec \ubc94\uc704\uc640 \uc131\uc7a5 \uae30\ud68c\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uac15\ud654\ud558\uba74, \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \uacb0\uacfc\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \uad11\uace0 \uc218\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \uc2e4\uc81c \ud65c\uc6a9 \uc608<\/strong><\/h3>\n

\uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uc218\uc9d1, \ubd84\uc11d \ubc0f \uc801\uc6a9\ud558\ub824\uba74 \uc778\ud154\ub9ac\uc804\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \uc911\uc2ec AI\uac00 \uc81c\uacf5\ud558\ub294 \ud61c\ud0dd:<\/p>\n

    \n
  • \ub204\uad70\uac00\uac00 \ud2b9\uc815 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub824\ub294 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\uace0, \uc5b8\uc81c, \uc5b4\ub514\uc11c, \uc5b4\ub5a4 \uad11\uace0\uac00 \uac00\uc7a5 \ub192\uc740 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc744\uc9c0 \ud30c\uc545<\/li>\n<\/ul>\n
      \n
    • \ucd94\ucc9c\ud560 \uc0c1\ud488\uacfc \ubaa8\ub4e0 \ub178\ucd9c\uc758 \ube44\uc6a9 \ub300 \uac00\uce58 \ube44\uc728\uc5d0 \uae30\ubc18\ud574 \uc785\ucc30\uac00 \ud30c\uc545<\/li>\n<\/ul>\n
        \n
      • \ucd5c\uace0\uc758 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \ud589\ub3d9\uc744 \ud558\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uc5ec \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc740 \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec<\/li>\n<\/ul>\n
          \n
        • \ud2b9\uc815 \uc0c1\ud488\uc744 \ucc3e\uace0 \uc788\ub294 \uc778\ub9c8\ucf13 \uc624\ub514\uc5b8\uc2a4 \uad6c\ucd95<\/li>\n<\/ul>\n
            \n
          • \ubb38\ub9e5 \uad11\uace0\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubb38\ub9e5 \uce74\ud14c\uace0\ub9ac \ubc0f \ub3c4\uba54\uc778 \uc2dd\ubcc4<\/li>\n<\/ul>\n

            \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uc5b4\ub514\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub098\uc694<\/strong>?<\/strong><\/h3>\n

            \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \uad11\uace0\uc8fc(\uc218\uc694\uce21) \ud50c\ub7ab\ud3fc, \ub9ac\ud14c\uc77c \ub9e4\uccb4\uc0ac(\uacf5\uae09\uce21) \ud50c\ub7ab\ud3fc, Amazon \ubc0f \uc77c\ubd80 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ub2e4\uc591\ud55c \uaddc\ubaa8\uc640 \uc138\ubd80 \uc218\uc900\uc73c\ub85c \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uac00\uc7a5 \ud070 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubaa8\ub450\uac00 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc624\ud508 \uc778\ud130\ub137\uc758 \uc720\uc77c\ud55c \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

            \ud06c\ub9ac\ud14c\uc624\uc758 \uac8c\uc2dc\ubb3c \u2018\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)\ub780?\u2019 \uc5d0\uc11c\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \u2018\ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud574 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uace0 \ucee4\uba38\uc2a4 \uc131\uacfc(\ud310\ub9e4, \uc218\uc775, \ub9ac\ub4dc)\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\u2019 \uc774\ub77c\uace0 \uc815\uc758\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ub2e4\ub978 \ud615\ud0dc\uc758 \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ucc28\ubcc4\ud654\ub418\ub294 \uc774\uc720\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74,\u00a0\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub780 \uacfc\uc5f0 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694? \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \uc815\uc758 […]<\/p>\n","protected":false},"author":14,"featured_media":15331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[577],"class_list":{"0":"post-15329","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"\n\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub780? | KR - 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