{"id":15339,"date":"2021-06-17T21:19:56","date_gmt":"2021-06-17T21:19:56","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15339"},"modified":"2026-01-06T01:21:22","modified_gmt":"2026-01-05T16:21:22","slug":"the-commerce-media-ecosystem-explained","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-commerce-media-ecosystem-explained\/","title":{"rendered":"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4 \uc18c\uac1c"},"content":{"rendered":"<p>\uc0dd\ud0dc\uacc4(ecosystem)\ub294 \ub2e4\uc591\ud55c \uc694\uc18c\ub4e4 \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uc73c\ub85c \ud615\uc131\ub418\uc5b4 \uc0c1\ud638 \uc5f0\uacb0\ub41c \uadf8\ub8f9\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ub2e8\uc5b4\uc640 \u00a0<a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%bb%a4%eb%a8%b8%ec%8a%a4-%eb%af%b8%eb%94%94%ec%96%b4commerce-media%eb%9e%80\/\">\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4<\/a>\ub294 \uae4a\uc740 \uc5f0\uad00\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\ud0dc\uacc4 \uad6c\uc131\uc6d0\ub4e4\uc774 \uc11c\ub85c \uc9c1\uc811 \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc73c\uba74, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacf5\uc0dd \uad00\uacc4\uc5d0 \uae30\ubc18\ud558\uae30 \ub54c\ubb38\uc5d0, \uac01\uc790\uc758 \uc131\uacf5\uc774 \uc804\uccb4 \uc2dc\uc2a4\ud15c\uc758 \uc131\uacf5\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc131\uc7a5\ud558\uace0 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc0dd\ud0dc\uacc4\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \uad6c\uc131\uc6d0\ub4e4\uc774 \uc11c\ub85c \ud611\ub825\ud558\uace0 \uc788\uc744\uae4c\uc694? \uadf8\ub9ac\uace0 \ubb34\uc5c7\uc774 \uc774\ub4e4\uc744 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub85c \uc774\ub04c\uace0 \uc788\uc744\uae4c\uc694?<\/p>\n<h3><strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ubbf8\ub514\uc5b4\uc758<\/strong> <strong>\uad6c\uc131\uc6d0<\/strong><\/h3>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\ub294 \ud06c\uac8c \ub9c8\ucf00\ud130, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubc0f \uc18c\ube44\uc790\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uac01 \uad6c\uc131\uc6d0\uc740 \uc790\uccb4\uc801\uc778 \ubaa9\ud45c, \ub3c4\uc804\uacfc\uc81c \ubc0f \uc694\uad6c\uc0ac\ud56d\uc744 \uac00\uc9c0\uba70, \uc774\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15340 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/KR-21-Social-Commerce-Media-Blog-Post_1200x628-v3-1.png\" alt=\"the commerce media ecosystem players\" width=\"1200\" height=\"629\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/KR-21-Social-Commerce-Media-Blog-Post_1200x628-v3-1.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/KR-21-Social-Commerce-Media-Blog-Post_1200x628-v3-1-300x157.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/KR-21-Social-Commerce-Media-Blog-Post_1200x628-v3-1-1024x537.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/KR-21-Social-Commerce-Media-Blog-Post_1200x628-v3-1-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h5><strong>\ub9c8\ucf00\ud130<\/strong><strong>:<\/strong><\/h5>\n<p>\ub9c8\ucf00\ud130\ub97c \uc9c0\uc6d0\ud558\ub294 \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ub300\ud589\uc0ac\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\uc758 \uc218\uc694\uc790\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ubc1c\uacac\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uad6c\ub9e4\ud558\ub824\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c, \uac01 \ub2e8\uacc4\uc5d0\uc11c \uacb0\uacfc\ub97c \uc720\ub3c4\ud558\uace0 \uce21\uc815\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ud1a0\ub300\uac00 \ub418\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%bb%a4%eb%a8%b8%ec%8a%a4-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%9e%80\/\">\u00a0\ucee4\uba38\uc2a4 \ub370\uc774\ud130<\/a>\u00a0\uc640 AI\ub97c \ud1b5\ud574, \ub9c8\ucf00\ud130\ub294 \ub0ad\ube44\ub97c \uc904\uc774\uace0 \uc218\uc775\uc740 \ub192\uc774\ub294 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\uc758 \uc694\uad6c\uc0ac\ud56d:<\/p>\n<ul>\n<li><strong>\uace0\uac1d\uc758<\/strong> <strong>\uad00\uc2ec\uc0ac\uc640<\/strong> <strong>\uc758\ub3c4\ub97c<\/strong> <strong>\ub354<\/strong> <strong>\uc798<\/strong> <strong>\uc774\ud574\ud558\uae30<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ub370\uc774\ud130<\/strong> <strong>\ubc0f<\/strong><strong> AI.<\/strong><strong>\u00a0<\/strong>\uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74, \ub9c8\ucf00\ud130\uac00 \uad00\uc2ec\uacfc \uc758\ub3c4 \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc744 \uac15\ud654\ud558\uace0 \uc608\uce21 \ubaa8\ub378\uc744 \uc0dd\uc131\ud558\uc5ec \uc0c1\ud488 \ucd94\ucc9c \ubc0f \uc785\ucc30\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud568\uaed8\ud560\uc218\ub85d \ucea0\ud398\uc778\uc740 \ub354 \uc2a4\ub9c8\ud2b8 \ud574\uc9d1\ub2c8\ub2e4.<\/li>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ub370\uc774\ud130<\/strong> <strong>\uae30\ubc18<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uc194\ub8e8\uc158<\/strong><strong>.<\/strong>\u00a0Google\uc774 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \ucc28\ub2e8\ud558\uba74, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ucda9\ubd84\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud55c\ub2e4\ub294 \uac83\uc740, \ub9ce\uc740 \ub2e8\uacc4\uc5d0\uc11c \uc77c\uce58 \ubc0f \ub3d9\uae30\ud654\ub97c \ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub370\uc774\ud130\uac00 \uc190\uc2e4\ub420 \uc218 \uc788\ub294 \ud604\uc7ac\uc758 \uc2dc\uc2a4\ud15c\uc5d0\uc11c\ub294 \ud2b9\ud788 \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ud480 \ud37c\ub110 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574, \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ubcf4\uc548 \ubc0f \ud65c\uc131\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub354<\/strong> <strong>\ub113\uc740<\/strong> <strong>\ub3c4\ub2ec<\/strong> <strong>\ubc94\uc704\uc640<\/strong> <strong>\ub354<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\uc81c\uc5b4\ub97c<\/strong> <strong>\uc704\ud574<\/strong> <strong>\ud3d0\uc1c4\ud615<\/strong> <strong>\ud50c\ub7ab\ud3fc<\/strong> <strong>\uc774\uc678\uc758<\/strong> <strong>\uc635\uc158<\/strong><strong>.<\/strong><strong>\u00a0\u00a0<\/strong>\ud06c\ub9ac\ud14c\uc624\uac00 \uc758\ub8b0\ud55c Forrester Consulting\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubd81\ubbf8 \uc751\ub2f5\uc790\uc758 80%<sup>1<\/sup>\u00a0\uc640 \uc720\ub7fd\uc5f0\ud569(EU) \uc751\ub2f5\uc790\uc758 77%<sup>2<\/sup>\u00a0\uac00 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\uae38 \uc6d0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc774\ucee4\uba38\uc2a4\uc758 \ub300\ubd80\ubd84\uc774 Amazon \uc678\ubd80\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uacfc \uc624\ud508 \uc778\ud130\ub137\uc774 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \uc808\uc2e4\ud788 \ud544\uc694\ub85c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uac10\uc548\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uad11\uace0<\/strong> <strong>\uc9c0\ucd9c\uc744<\/strong> <strong>\ucee4\uba38\uc2a4<\/strong> <strong>\uc131\uacfc\uc5d0<\/strong> <strong>\uc5f0\uacb0\ud558\ub294<\/strong> <strong>\uae30\ub2a5<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\ub9c8\ucf00\ud130\ub294 \uc778\uc9c0\ub3c4, \ud2b8\ub798\ud53d, \ub9ac\ub4dc, \uad6c\ub9e4 \ub4f1 \uc18c\ube44\uc790\uac00 \ud1b5\uacfc\ud558\ub294 \ud37c\ub110\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc601\ud5a5\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad00\ub9ac\ub97c<\/strong> <strong>\uac04\uc18c\ud654\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\ub3c4\ub85d<\/strong> <strong>\ucd5c\ub300\ud55c<\/strong> <strong>\uc801\uc740<\/strong> <strong>\uc218\uc758<\/strong> <strong>\ud50c\ub7ab\ud3fc<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\uc624\ub298\ub0a0 \uc624\ud508 \uc778\ud130\ub137\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ubd84\uc0b0\ub418\uc5b4 \uc788\uc73c\uba70, \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP), \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP), \ub9ac\ud14c\uc77c \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(Retail SSP)\uc774 \ubaa8\ub450 \uc81c\uac01\uac01 \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774 \uacc4\uc18d \ub298\uc5b4\ub098\uace0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\uba74\uc11c, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc624\ub514\uc5b8\uc2a4\ub97c \uad00\ub9ac, \ud655\uc7a5 \ubc0f \ud65c\uc131\ud654\ud558\uae30 \uc704\ud55c \ubcf4\ub2e4 \uac04\uc18c\ud654\ub41c \uc194\ub8e8\uc158\uc744 \ucc3e\uc744 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h5><strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\uc18c\uc720\uc790<\/strong><strong>:<\/strong><\/h5>\n<p>\ub9e4\uccb4\uc0ac\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\uc758 \uacf5\uae09\uc790\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uad11\uace0 \ubc0f \ud504\ub85c\ubaa8\uc158 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud310\ub9e4\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub370\uc774\ud130, AI, \ub9c8\ucf00\ud130 \uc218\uc694\uc5d0 \ub300\ud55c \uc5f0\uacb0\uc744 \ud1b5\ud574, \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\ub97c \ud48d\ubd80\ud558\uac8c \ub9cc\ub4e4\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uba70 \ub354 \ub9ce\uc740 \uad11\uace0 \uc218\uc775\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc694\uad6c\uc0ac\ud56d:<\/p>\n<ul>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\uc624\ub514\uc5b8\uc2a4<\/strong> <strong>\ubc0f<\/strong> <strong>\ub370\uc774\ud130\ub85c<\/strong> <strong>\uc218\uc775\uc744<\/strong> <strong>\ucc3d\ucd9c\ud558\uace0<\/strong> <strong>\u00a0<\/strong><strong>\uc131\uacfc\ub97c<\/strong> <strong>\ud5a5\uc0c1\uc2dc\ud0a4\ub294<\/strong> <strong>\ub370<\/strong> <strong>\ub3c4\uc6c0\uc744<\/strong> <strong>\uc8fc\ub294<\/strong> <strong>\uc194\ub8e8\uc158<\/strong><strong>.<\/strong>\u00a0\ub9e4\uccb4\uc0ac\uc758 \uc5ed\ud560\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc218\ud589\ud558\ub294 \ub370 \ud544\uc694\ud55c \uae30\uc220 \uc2a4\ud0dd\uc744 \uc790\uccb4\uc801\uc73c\ub85c \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub294 \ub9ce\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc778\ubca4\ud1a0\ub9ac\uc5d0\uc11c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \ud655\ubcf4\ud558\ub824\ub294 \ub9e4\uccb4\uc0ac\ub294 \uc678\ubd80 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 AI \uc790\uc0b0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub354<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\uad11\uace0\uc8fc<\/strong> <strong>\uc9c0\ucd9c<\/strong> <strong>\ud655\ubcf4<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\uc790\uc0dd\uc801\uc778 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\ub294 \uc624\ub298\ub0a0 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc774\uc775\uc744 \uac09\uc544\uba39\ub294 \uc218\uc218\ub8cc\ub97c \uc904\uc774\uace0 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ub370\uc774\ud130\uc758<\/strong> <strong>\u00a0<\/strong><strong>\uc218\uc9d1<\/strong><strong>, <\/strong><strong>\uad8c\ud55c<\/strong> <strong>\ubc0f<\/strong> <strong>\ud65c\uc131\ud654\ub97c<\/strong> <strong>\uad00\ub9ac\ud558\uae30<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\uc194\ub8e8\uc158<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\uba70 \uc0ac\uc6a9\uc790 \ub3d9\uc758\ub97c \uc5bb\uc740 \ub370\uc774\ud130\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574, \ub9e4\uccb4\uc0ac\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \ub3d9\uc758\ub97c \ud655\ubcf4\ud558\uba70 \uc120\ud638\ub3c4\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<strong>\u00a0\u00a0\u00a0<\/strong><\/li>\n<li><strong>\uc81c\uc5b4<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub370\uc774\ud130 \uc561\uc138\uc2a4 \ubc0f \ube44\uc6a9\uc740 \ubb3c\ub860 \uad00\ub828\uc131\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uc81c\uc5b4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h5><strong>\uc18c\ube44\uc790<\/strong><strong>:<\/strong><\/h5>\n<p>\uc18c\ube44\uc790\ub294 \uc0dd\ud0dc\uacc4\uc758 \uc2ec\uc7a5\uc785\ub2c8\ub2e4. \uad11\uace0 \uc0b0\uc5c5\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uace0 \uc2e0\uc0dd \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uce74\ud14c\uace0\ub9ac\ub97c \ucd94\uc9c4\ud558\ub294 \uac83\uc740 \ub354 \ub9ce\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ud1b5\uc81c\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc694\uad6c\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud611\ub825\uc744 \ud1b5\ud574\uc11c\ub9cc \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\uc758 \uc694\uad6c\uc0ac\ud56d:<\/p>\n<ul>\n<li><strong>\uac1c\uc778\uc815\ubcf4\ub97c<\/strong> <strong>\uacf5\uc720\ud558\uae30\ub85c<\/strong> <strong>\ub3d9\uc758\ud55c<\/strong> <strong>\ub9c8\ucf00\ud130\uc640<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\uc18c\uc720\uc790\ub97c<\/strong> <strong>\uc81c\uc5b4\ud558\uace0<\/strong><strong>\u00a0<\/strong><strong>\uc6d0\ud558\ub294<\/strong> <strong>\uad11\uace0\ub97c<\/strong> <strong>\uc120\ud0dd\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\ub294<\/strong> <strong>\uad8c\ud55c<\/strong><strong>.<\/strong>\u00a0\uc18c\ube44\uc790\ub294 \uac1c\uc778\uc815\ubcf4 \uc774\uc6a9\uc5d0 \ub3d9\uc758\ud568\uc73c\ub85c\uc368 \uc790\uc2e0\uc774 \uc5bb\ub294 \uac00\uce58\ub97c \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \uc5b8\uc81c\ub4e0\uc9c0 \ub3d9\uc758 \ub610\ub294 \uac70\ubd80\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.\u00a0\u00a0<strong>\u200b<\/strong><\/li>\n<li><strong>\uad00\ub828\uc131<\/strong> <strong>\uc788\ub294<\/strong> <strong>\uacbd\ud5d8<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\ub354 \ub9ce\uc740 \uc81c\uc5b4\ub97c \uc694\uad6c\ud55c\ub2e4\uace0 \ud574\uc11c, \uc18c\ube44\uc790\ub4e4\uc774 \uad00\ub828\uc131 \ub192\uc740 \uacbd\ud5d8\uc5d0 \uad00\uc2ec\uc774 \uc5c6\ub2e4\ub294 \ub9d0\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc801\uc808\ud55c \ucf58\ud150\uce20\ub85c \uc6d0\ud558\uac70\ub098 \ud544\uc694\ub85c \ud558\ub294 \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\ub97c \ub9cc\ub0a0 \uc218 \uc788\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub354 \ub9ce\uc740 \ub3d9\uc758\ub97c \uc5bb\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\ud488\uc9c8<\/strong> <strong>\ub514\uc9c0\ud138<\/strong> <strong>\ucf58\ud150\uce20\uc5d0<\/strong> <strong>\uc561\uc138\uc2a4\ud558\uace0<\/strong> <strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uac83\uc744<\/strong> <strong>\ubc1c\uacac\ud558\uba70<\/strong> <strong>\uc120\ud0dd\uc758<\/strong> <strong>\uc790\uc720<\/strong> <strong>\ud655\ubcf4<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\uad11\uace0\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ub3c5\ucc3d\uc801\uc774\uace0 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uacc4\uc18d \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc790\uae08\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \uc624\ub298\ub0a0 \uc774 \ubaa8\ub4e0 \uac83\ub4e4\uc744 \uac00\ub2a5\ud558\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub370\uc774\ud130\uc5d0\uc11c \uae30\uc220, \uc5f0\uacb0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uac01 \uad6c\uc131\uc6d0\uc774 \uc131\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uac83\uc744 \uc81c\uacf5\ud558\uace0, \uc790\uc0dd\uc801 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc5bb\uc5b4 \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9d1\ud589\ud558\uace0, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uad11\uace0 \uc218\uc775\uc744 \uc5bb\uc5b4 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \ucf58\ud150\uce20\uc640 \uacbd\ud5d8\uc744 \uacc4\uc18d \uac1c\ubc1c\ud558\uba70, \uc18c\ube44\uc790\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub85c\ubd80\ud130 \ub354 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uade0\ud615 \uc7a1\ud78c \uc0dd\ud0dc\uacc4\ub294 \ubc88\uc131\ud558\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc774\uc81c \uacb0\uc2e4\uc744 \ub9fa\uc744 \uc900\ube44\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><small>1<\/small> \ud06c\ub9ac\ud14c\uc624\uac00 \uc758\ub8b0\ud55c Forrester Consulting \uc5f0\uad6c\uc870\uc0ac, \ubd81\ubbf8, 2020\ub144 7\uc6d4<\/p>\n<p><small>2<\/small> \ud06c\ub9ac\ud14c\uc624\uac00 \uc758\ub8b0\ud55c Forrester Consulting \uc5f0\uad6c\uc870\uc0ac, EMEA, 2020\ub144 8\uc6d4<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc0dd\ud0dc\uacc4(ecosystem)\ub294 \ub2e4\uc591\ud55c \uc694\uc18c\ub4e4 \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uc73c\ub85c \ud615\uc131\ub418\uc5b4 \uc0c1\ud638 \uc5f0\uacb0\ub41c \uadf8\ub8f9\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \uc774 \ub2e8\uc5b4\uc640 \u00a0\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uae4a\uc740 \uc5f0\uad00\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\ud0dc\uacc4 \uad6c\uc131\uc6d0\ub4e4\uc774 \uc11c\ub85c \uc9c1\uc811 \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc73c\uba74, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacf5\uc0dd \uad00\uacc4\uc5d0 \uae30\ubc18\ud558\uae30 \ub54c\ubb38\uc5d0, \uac01\uc790\uc758 \uc131\uacf5\uc774 \uc804\uccb4 \uc2dc\uc2a4\ud15c\uc758 \uc131\uacf5\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4. \uc131\uc7a5\ud558\uace0 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc0dd\ud0dc\uacc4\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \uad6c\uc131\uc6d0\ub4e4\uc774 \uc11c\ub85c \ud611\ub825\ud558\uace0 \uc788\uc744\uae4c\uc694? \uadf8\ub9ac\uace0 \ubb34\uc5c7\uc774 \uc774\ub4e4\uc744 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub85c \uc774\ub04c\uace0 \uc788\uc744\uae4c\uc694? \ucee4\uba38\uc2a4 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":15346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[577],"class_list":{"0":"post-15339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4 \uc18c\uac1c | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc0c1\uac70\ub798 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\ub97c \uad6c\uc131\ud558\ub294 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\/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-commerce-media-ecosystem-explained\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-commerce-media-ecosystem-explained\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Ann Pyle\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/49178af0291efb71d687c02971e5bdeb\"\n\t            },\n\t            \"headline\": \"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4 \uc18c\uac1c\",\n\t            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