{"id":15795,"date":"2021-07-20T17:17:35","date_gmt":"2021-07-20T17:17:35","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15795"},"modified":"2021-07-28T13:43:11","modified_gmt":"2021-07-28T13:43:11","slug":"%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720"},"content":{"rendered":"

\ub2e4\uac00\uc62c \u201c\ucfe0\ud0a4\uc758 \uc885\ub9d0\u201d\uc744 \ub458\ub7ec\uc2fc \uacf5\ud3ec\ub294 \ucef4\ud4e8\ud130 \ubc84\uadf8\uac00 \uae08\uc735, \ud56d\uacf5, \ud575 \uc5d0\ub108\uc9c0 \ub4f1 \ubaa8\ub4e0 \uac83\uc744 \uad00\ub9ac\ud558\ub294 \ub514\uc9c0\ud138 \uc2dc\uc2a4\ud15c\uc744 \ubb34\ub108\ub728\ub9b4 \uac83\uc774\ub77c\ub358 Y2K \uacf5\ud3ec\ub97c \uc5f0\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Y2K\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc911\ub2e8\uc740 \ud070 \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. Y2K\ub294 \uacb0\uacfc\uc801\uc73c\ub85c \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc558\uc9c0\ub9cc, \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uc628\ub77c\uc778 \uc0dd\ud0dc\uacc4\uc758 \uae30\ubc18\uc744 \uc644\uc804\ud788 \uc640\ud574\uc2dc\ucf1c, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc5d0\uac8c \uc9c4\uc815\ud55c Y2K\uac00 \ub420 \uac83\uc774\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uacbd\uc6b0, \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad11\uace0 \uc0b0\uc5c5 \uc804\uccb4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc2e4\uc9c8\uc801\uc774\uace0 \uad11\ubc94\uc704\ud55c \uacb0\uacfc\ub97c \uac00\uc838\uc62c \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 Y2K\uc640 \ub2ec\ub9ac, \uc9c0\uae08 \uc900\ube44\ud558\uc9c0 \uc54a\uc73c\uba74 \ubb34\uc5c7\uc774 \ubb38\uc81c\uc778\uc9c0 \uc54c \uc218 \uc5c6\uc73c\uba70 \uc2ec\uac01\ud55c \uacb0\uacfc\uac00 \uc57c\uae30\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \ub9de\ucda4\ud654 \ubd88\uac00\ub2a5, \uc81c\ud55c\ub41c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0, \ube44\ud6a8\uacfc\uc801\uc778 \ucd5c\uc801\ud654, \uc18c\ube44\uc790 \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131 \uc190\uc2e4\/\ubd80\uc871, \ub2e8\ud3b8\ud654\ub418\uace0 \ubd80\uc815\ud655\ud55c \uce21\uc815 \ub4f1\uc758 \uacb0\uacfc\uac00 \uc57c\uae30\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc774\ud574\ud558\uace0 \ud604\uc7ac \uc81c\uacf5\ud558\ub294 \ub192\uc740 \uc218\uc900\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uc0c1\uc2e4\ud558\uc5ec \ub9e4\ucd9c\uc5d0 \ud070 \uc190\ud574\ub97c \uc785\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uad11\uace0\uc5c5\uacc4\uac00 \uc774\ub7ec\ud55c \uc601\ud5a5\uc744 \ud574\uacb0\ud558\uace0, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uae0d\uc815\uc801 \uae30\uc5ec\ub97c \ub300\uccb4\ud558\uc5ec Y2K \uac19\uc740 \uc2e4\uc9c8\uc801\uc778 \uc7ac\uc559\uc744 \ud53c\ud560 \uc218 \uc788\ub2e4\uba74, \ub354\uc6b1 \uc548\uc804\ud558\uac8c \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790, \ub9c8\ucf00\ud130 \ubc0f \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \uac04\uc5d0 \ub3d9\ub4f1\ud55c \uac00\uce58 \uad50\ud658\uc744 \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \ub370\uc774\ud130 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub825\uacfc \ud22c\uba85\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \ucc38\uc5ec\uc790\ub4e4\uc774 \uc62c\ubc14\ub974\uac8c \uc778\ud130\ub137\uc744 \ubc1c\uc804\uc2dc\ud0a4\ub294 \uacc4\uae30\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/p>\n

Google\uc740 \ucd5c\uadfc \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc744 2023\ub144 \ud6c4\ubc18\uc73c\ub85c \uc5f0\uae30\ud588\uc2b5\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \uc2dc\uac04\uc774 \uc0dd\uacbc\uc9c0\ub9cc \ucd94\ud6c4\uc5d0 \ubb38\uc81c\ub97c \ud574\uacb0\ud574\ub3c4 \ub41c\ub2e4\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \ub300\ube44\ud574, \uac15\ub825\ud55c \uae30\ubc18\uc744 \uc900\ube44\ud558\uace0 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4.<\/p>\n

\uc55e\uc73c\ub85c 2\ub144 \ub3d9\uc548, \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud55c\ub2e4\ub294 \ube44\uc804\uc744 \uae30\ubc18\uc73c\ub85c \uc9c0\uc18d\uc801\uc778 \uc9c0\uc6d0\uc744 \uc544\ub07c\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \ub370\uc774\ud130\uac00 \ub204\uad6c\uc640 \uc5b4\ub5bb\uac8c \uacf5\uc720\ub418\ub294\uc9c0 \uc81c\uc5b4\ud558\uace0, \uc120\ud0dd\uc758 \uc5ec\uc9c0, \uace0\ud488\uc9c8 \ucf58\ud150\uce20 \ubc0f \uc720\uc5f0\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac83\uc774 \uc774\ub7ec\ud55c \uc9c0\uc6d0\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8 \uc2dc Y2K\uc640 \uac19\uc740 \ud328\ub2c9 \uc0c1\ud669\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \ub2e4\uc74c \uc138 \uac00\uc9c0 \ubc29\ubc95\uc744 \uc900\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

1. <\/strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> \ub370\uc774\ud130<\/strong> \uc804\ub7b5<\/strong> \uad6c\ucd95<\/strong><\/h3>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud130 \ub610\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \uc9c1\uc811 \ubc1b\uc740 \uc815\ubcf4\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\uae30\ub85c \ub3d9\uc758\ud588\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud130\ub098 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub9de\ucda4 \uad11\uace0, \uc0c1\ud488 \ucd94\ucc9c, \uc0ac\uc774\ud2b8 \uacbd\ud5d8 \ubc0f \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc9c0\uae08\uae4c\uc9c0\ub3c4 \uc911\uc694\ud588\uc9c0\ub9cc, \ub9c8\ucf00\ud130\uac00 \uac01 \uc18c\ube44\uc790\uc758 \ucee4\uba38\uc2a4 \uc5ec\uc815\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4\ub294 \ucc28\uc6d0\uc5d0\uc11c \uadf8 \uc911\uc694\uc131\uc774 \ub354 \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\uba74, \uc628\ub77c\uc778\uc5d0\uc11c \uc18c\ube44\uc790\uac00\ub97c \ubc1c\uacac\ud558\uace0 \ub3c4\ub2ec\ud558\ub294 \ub370 \ub300\uc548\uc774 \ud544\uc694\ud574\uc9c8 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub610\ud55c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \ud0c1\uc6d4\ud55c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ud544\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \ud504\ub85c\uadf8\ub798\ubbf8\ud2f1 \uad11\uace0\uc758 \uc2dc\ub300\ub97c \uc0b4\uc544\uac00\uac8c \ub420 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \ub0b4\ub193\uc740 \ud574\uacb0\ucc45\uc774 \ubc14\ub85c \u2018\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c(First-Party Media Network)\u2019\uc785\ub2c8\ub2e4. \uc774 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ucd5c\uadfc 2021 Digiday Media \uc5b4\uc6cc\ub4dc\uc5d0\uc11c Best First-Party Data Strategy \ubd80\ubb38\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4Digiday Media \uc5b4\uc6cc\ub4dc<\/a>.\u00a0\uc218\uc694\uce21\uacfc \uacf5\uae09\uce21\uc758 \uc2ec\ub3c4 \uc788\ub294 \uc9c1\uc811\uc801\uc778 \ud1b5\ud569, \uadf8\ub9ac\uace0 \ucd5c\uace0\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uace0\uae09 AI\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c \uc774 \ub124\ud2b8\uc6cc\ud06c\ub294 \ucd1d\uccb4\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud558\uc5ec \uce21\uc815 \uac00\ub2a5\ud55c \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

2. <\/strong>\uc55e\uc73c\ub85c<\/strong> \uc788\uc744<\/strong> \uc544\uc774\ub374\ud2f0\ud2f0<\/strong> \ubcc0\ud654\uc5d0<\/strong> \ub300\ube44<\/strong><\/h3>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \ub354\uc6b1 \ud48d\ubd80\ud558\uac8c \ub9cc\ub4e4\uba74 \ub354 \ud070 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc2dd\ubcc4\uc790 \uc5c5\ub370\uc774\ud2b8\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\ub294 \uacac\uace0\ud55c \uc2dd\ubcc4\uc790\ub97c \ud1b5\ud574 \uc5f0\uacb0\uc744 \uc9c0\uc6d0\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dd\ubcc4\uc790\uc5d0\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc775\uba85 ID, \ud574\uc2f1\ub41c \uc774\uba54\uc77c, \uc554\ud638\ud654\ub41c \uc804\ud654\ubc88\ud638, \uc6b0\ud3b8\ubc88\ud638, household ID\ub294 \ubb3c\ub860 RampID, netID, Unified ID 2.0 \uac19\uc740 \uc11c\ub4dc\ud30c\ud2f0 \uc2dd\ubcc4\uc790\uc5d0\uc11c \uc804\ub2ec\ub41c \ub370\uc774\ud130\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uace0\uac1d\uc774 \ub9c8\ucf00\ud130 \ubc0f \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640\uc758 \ub370\uc774\ud130 \uacf5\uc720\ub97c \ud5c8\uc6a9 \ub610\ub294 \uac70\ubd80\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294OpenPass<\/a> \uac19\uc740 \uc2f1\uae00 \uc0ac\uc778 \uc628(SSO) \uc194\ub8e8\uc158\uc744 \ud14c\uc2a4\ud2b8\ud568\uc73c\ub85c\uc368, \uc2dd\ubcc4\uc790 \uae30\ubc18\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. OpenPass\ub294 \ub85c\uadf8\uc778\ud55c \uc18c\ube44\uc790\ub294 \ubb3c\ub860 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ub85c\uadf8\uc778\ud558\uc9c0 \uc54a\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc624\ud508\uc18c\uc2a4 \uc194\ub8e8\uc158\uc73c\ub85c \uac1c\ubc1c\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0, prebid.org\ub97c \ud1b5\ud574 \uc5c5\uacc4\uc5d0\uc11c \ub110\ub9ac \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778 \uc124\uc815\uc5d0\uc11c \uc5c4\uaca9\ud55c \uc81c\ud55c\uc744 \ub450\uc9c0 \uc54a\uc740 \ube44\ub85c\uadf8\uc778 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub3c4 \uc720\ub8cc \uac00\uc785\uc774\ub098 \ub274\uc2a4\ub808\ud130 \uc218\uc2e0 \uc5c6\uc774 \ub6f0\uc5b4\ub09c \uad11\uace0, \uc0c1\ud488, \ucf58\ud150\uce20\ub97c \uacc4\uc18d \ubcf4\uc5ec\uc8fc\uace0 \ubcf4\ub2e4 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n

3. <\/strong>\ucd94\uac00\uc801\uc778<\/strong> \uc624\ub514\uc5b8\uc2a4<\/strong> \ud655\uc7a5<\/strong><\/h3>\n

\ud604\uc7ac\ub294 \ubb3c\ub860 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc2dc\uc810\uc5d0\uc11c\ub3c4, \uad11\uace0 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \ub300\uccb4 \uc2dd\ubcc4\uc790\uc640 \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc5ec\uc804\ud788 \uc0ac\uc6a9\ub418\uace0 \uc788\uc9c0\ub9cc, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\uc5d0\uac8c\ub294 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8 \ud6c4\uc758 \ubbf8\ub798\uac00 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0 \uc54c\uc544\ubcfc \uc218 \uc788\ub294 \uace0\uc720\ud55c \uae30\ud68c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\ud68c\ub97c \ud65c\uc6a9\ud558\ub824\uba74, \uc77c\ub300\uc77c \uc5b4\ub4dc\ub808\uc11c\ube14 \ud0c0\uac9f\ud305, \ucf54\ud638\ud2b8 \ubc0f \ubb38\ub9e5 \uc81c\uacf5\uc744 \ud1b5\ud574 \ucfe0\ud0a4\uc5d0 \uc885\uc18d\ub418\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\uc744 \ud14c\uc2a4\ud2b8 \ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc634\ub2c8\ucc44\ub110 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud55c \ub8e9\uc5b4\ub77c\uc774\ud06c \ubaa8\ub378\ub9c1\uc73c\ub85c \ucd5c\uace0\uc758 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub9de\uac8c \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d, \uace0\uac1d\uc758 \ud2b9\uc131\uacfc \uc778\uc2a4\ud1a0\uc5b4 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc744 \ud14c\uc2a4\ud2b8\ud574\ubcf4\uba74, \ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \ud655\ubcf4\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uc11c\ub4dc\ud30c\ud2f0<\/strong> \ucfe0\uae30<\/strong> \uc911\ub2e8\uc758<\/strong> \ub2e4\uc74c<\/strong> \ub2e8\uacc4<\/strong><\/h3>\n

\uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \uc6b0\uc120 \uacfc\uc81c\uc778 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub85c \uc804\ub2ec\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub370\uc774\ud130\uc640 \ubb38\ub9e5, \ucf54\ud638\ud2b8 \ubc0f \uc634\ub2c8\ucc44\ub110 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud574 \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uae30 \uc804\uc5d0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc624\ub514\uc5b8\uc2a4\ub97c \ud655\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

Y2K \uc218\uc900\uc758 \ud328\ub2c9\uc774 \uc57c\uae30\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uc9c0\ub9cc, \uc55e\uc73c\ub85c \uc788\uc744 \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uace0 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uad00\ub828\uc131\uc744 \ub192\ud600, \uc18c\ube44\uc790\ub97c \uae30\uc058\uac8c \ud574\uc8fc\ub294 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \uc9c0\uae08 \uc5f4\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\uc5d0\uac8c \uc5f0\ub77d\ud574, \uc5b4\ub5bb\uac8c \ub370\uc774\ud130\ub97c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc628\ubcf4\ub529\ud558\uc5ec \ucfe0\ud0a4\uac00 \uc9c0\uc6d0\ub418\uc9c0 \uc54a\ub294 \uc138\uc0c1\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ub2e4\uac00\uc62c \u201c\ucfe0\ud0a4\uc758 \uc885\ub9d0\u201d\uc744 \ub458\ub7ec\uc2fc \uacf5\ud3ec\ub294 \ucef4\ud4e8\ud130 \ubc84\uadf8\uac00 \uae08\uc735, \ud56d\uacf5, \ud575 \uc5d0\ub108\uc9c0 \ub4f1 \ubaa8\ub4e0 \uac83\uc744 \uad00\ub9ac\ud558\ub294 \ub514\uc9c0\ud138 \uc2dc\uc2a4\ud15c\uc744 \ubb34\ub108\ub728\ub9b4 \uac83\uc774\ub77c\ub358 Y2K \uacf5\ud3ec\ub97c \uc5f0\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Y2K\uc640 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc911\ub2e8\uc740 \ud070 \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. Y2K\ub294 \uacb0\uacfc\uc801\uc73c\ub85c \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc558\uc9c0\ub9cc, \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uc628\ub77c\uc778 \uc0dd\ud0dc\uacc4\uc758 \uae30\ubc18\uc744 \uc644\uc804\ud788 \uc640\ud574\uc2dc\ucf1c, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc5d0\uac8c \uc9c4\uc815\ud55c Y2K\uac00 \ub420 \uac83\uc774\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ub514\uc9c0\ud138 \uad11\uace0\uc758 […]<\/p>\n","protected":false},"author":111,"featured_media":15796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-15795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uad11\uace0 \uc5c5\uacc4\uc5d0\uac8c Y2K\uc640 \uac19\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc9c0\uae08 \uc5b4\ub5bb\uac8c \ub300\ube44\ud560 \uc218 \uc788\ub294\uc9c0, \ud06c\ub9ac\ud14c\uc624\uc758 CEO \uba54\uac74 \ud074\ub77c\ud070\uc774 \uc124\uba85\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uad11\uace0 \uc5c5\uacc4\uc5d0\uac8c Y2K\uc640 \uac19\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc9c0\uae08 \uc5b4\ub5bb\uac8c \ub300\ube44\ud560 \uc218 \uc788\ub294\uc9c0, \ud06c\ub9ac\ud14c\uc624\uc758 CEO \uba54\uac74 \ud074\ub77c\ud070\uc774 \uc124\uba85\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ub9c8\ucf00\ud130\uac00-\ucfe0\ud0a4\uc758-\uc885\ub9d0\uc744-\uc9c0\uae08-\uc900\ube44\ud574\uc57c-\ud558\ub294-\uc774\uc720\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-20T17:17:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-28T13:43:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Clarken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Clarken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Megan Clarken\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba\"\n\t },\n\t \"headline\": \"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720\",\n\t \"datePublished\": \"2021-07-20T17:17:35+00:00\",\n\t \"dateModified\": \"2021-07-28T13:43:11+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"wordCount\": 41,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg\",\n\t \"keywords\": [\n\t \"Executive Content\",\n\t \"Online Identity\"\n\t ],\n\t \"articleSection\": [\n\t \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg\",\n\t \"width\": 2048,\n\t \"height\": 1279,\n\t \"caption\": \"Steps of chocolate chip cookie being devoured. Isolated on white background.\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba\",\n\t \"name\": \"Megan Clarken\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/01efaac5ca4d82cfc9bd752fe11a6437\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg\",\n\t \"caption\": \"Megan Clarken\"\n\t },\n\t \"description\": \"Megan Clarken served as the Chief Executive Officer at Criteo from November 2019-February 2025. Prior to Criteo, she served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. Before she was dubbed \u201cone of the most important people in media,\u201d by Adweek, Megan was an Olympic class athlete, using her perseverance and resilience to pivot into a successful career in technology. Today, she\u2019s received several accolades including the 2020 HERoes 100 Women Role Model Executives, 2019 National Organization of Women: Women of Power and Influence and the 2016 Multi-Channel News: Wonder Women. Originally from New Zealand, Megan held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and ninemsn.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/meganclarken\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/meganclarken\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - Criteo","description":"\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uad11\uace0 \uc5c5\uacc4\uc5d0\uac8c Y2K\uc640 \uac19\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc9c0\uae08 \uc5b4\ub5bb\uac8c \ub300\ube44\ud560 \uc218 \uc788\ub294\uc9c0, \ud06c\ub9ac\ud14c\uc624\uc758 CEO \uba54\uac74 \ud074\ub77c\ud070\uc774 \uc124\uba85\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/","og_locale":"ko_KR","og_type":"article","og_title":"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720 | KR - Criteo","og_description":"\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uad11\uace0 \uc5c5\uacc4\uc5d0\uac8c Y2K\uc640 \uac19\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc9c0\uae08 \uc5b4\ub5bb\uac8c \ub300\ube44\ud560 \uc218 \uc788\ub294\uc9c0, \ud06c\ub9ac\ud14c\uc624\uc758 CEO \uba54\uac74 \ud074\ub77c\ud070\uc774 \uc124\uba85\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ub9c8\ucf00\ud130\uac00-\ucfe0\ud0a4\uc758-\uc885\ub9d0\uc744-\uc9c0\uae08-\uc900\ube44\ud574\uc57c-\ud558\ub294-\uc774\uc720\/","og_site_name":"KR - Criteo","article_published_time":"2021-07-20T17:17:35+00:00","article_modified_time":"2021-07-28T13:43:11+00:00","og_image":[{"width":2048,"height":1279,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg","type":"image\/jpeg"}],"author":"Megan Clarken","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Megan Clarken","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/"},"author":{"name":"Megan Clarken","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba"},"headline":"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720","datePublished":"2021-07-20T17:17:35+00:00","dateModified":"2021-07-28T13:43:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/"},"wordCount":41,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg","keywords":["Executive Content","Online Identity"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Cookie-Crumbles_GettyImages-1056059670-scaled.jpg","width":2048,"height":1279,"caption":"Steps of chocolate chip cookie being devoured. Isolated on white background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%bf%a0%ed%82%a4%ec%9d%98-%ec%a2%85%eb%a7%90%ec%9d%84-%ec%a7%80%ea%b8%88-%ec%a4%80%eb%b9%84%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ub9c8\ucf00\ud130\uac00 \ucfe0\ud0a4\uc758 \uc885\ub9d0\uc744 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc774\uc720"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba","name":"Megan Clarken","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/01efaac5ca4d82cfc9bd752fe11a6437","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg","caption":"Megan Clarken"},"description":"Megan Clarken served as the Chief Executive Officer at Criteo from November 2019-February 2025. Prior to Criteo, she served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. Before she was dubbed \u201cone of the most important people in media,\u201d by Adweek, Megan was an Olympic class athlete, using her perseverance and resilience to pivot into a successful career in technology. Today, she\u2019s received several accolades including the 2020 HERoes 100 Women Role Model Executives, 2019 National Organization of Women: Women of Power and Influence and the 2016 Multi-Channel News: Wonder Women. Originally from New Zealand, Megan held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and ninemsn.","sameAs":["https:\/\/www.linkedin.com\/in\/meganclarken"],"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/meganclarken\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=15795"}],"version-history":[{"count":1,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15795\/revisions"}],"predecessor-version":[{"id":15797,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/15795\/revisions\/15797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/15796"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=15795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=15795"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=15795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}