{"id":15851,"date":"2021-07-29T14:16:55","date_gmt":"2021-07-29T14:16:55","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15851"},"modified":"2021-08-10T13:21:04","modified_gmt":"2021-08-10T13:21:04","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ec%84%b1%ea%b3%bc%eb%b9%84%eb%b2%95-%ea%b4%91%ea%b3%a0%ec%97%90%ec%84%9c%ec%9d%98-%ec%9c%a0%ec%82%ac%ec%84%b1-%ea%b8%b0%eb%b0%98-%ed%95%99%ec%8a%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ec%84%b1%ea%b3%bc%eb%b9%84%eb%b2%95-%ea%b4%91%ea%b3%a0%ec%97%90%ec%84%9c%ec%9d%98-%ec%9c%a0%ec%82%ac%ec%84%b1-%ea%b8%b0%eb%b0%98-%ed%95%99%ec%8a%b5\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624\uc758 \uc131\uacfc\ube44\ubc95 : \uad11\uace0\uc5d0\uc11c\uc758 \uc720\uc0ac\uc131 \uae30\ubc18 \ud559\uc2b5"},"content":{"rendered":"<h3><strong>\uc720\uc0ac\uc131<\/strong> <strong>\uae30\ubc18<\/strong> <strong>\ud559\uc2b5\uc774\ub780<\/strong> <strong>\ubb34\uc5c7\uc778\uac00\uc694<\/strong><strong>? <\/strong><\/h3>\n<p>\uc720\uc0ac\uc131 \uae30\ubc18 \ud559\uc2b5\uc774\ub780 \uc0ac\uc804\uc5d0 \uba87 \uc0d8\ud50c\ub85c \ud559\uc2b5(Train) \ud55c \ud6c4, \ucc3e\uc73c\ub824\uace0 \ud558\ub294 \ud14c\uc2a4\ud2b8 \uc0d8\ud50c\uc758 \uacb0\uacfc\ub97c \uc0ac\uc804\uc5d0 \ud559\uc2b5\ub41c \uc0d8\ud50c\uacfc\uc758 \uc720\uc0ac\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \ud310\ub2e8\/\ubd84\ub958\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc54c\uac8c \ubaa8\ub974\uac8c \ubb34\uc758\uc2dd\uc801\uc73c\ub85c \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc790\uc8fc \uc811\ud558\ub294 \uae30\ubc95 \uc911 \ud558\ub098\uc774\uace0, \uc6b0\ub9ac\ub294 \uc774\ub7f0 \uc720\uc0ac\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc218\ub9ce\uc740 \uc758\uc0ac\uacb0\uc815\uacfc \ubb38\uc81c \ud574\uacb0\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc124\uba85\uc744 \uc704\ud574 \ub2e8\uc21c\ud55c \uc608\ub97c \ub4e4\uba74, \uc544\uc774\uac00 \uc5c4\ub9c8\ud55c\ud14c \ubcf8\uc778\uc774 \uacf5\uc6d0\uc5d0 \ub180\ub7ec \uac00\uc11c \ubc1c\uacac\ud55c \ucc98\uc74c \ubcf4\ub294 \uace4\ucda9\uc5d0 \ub300\ud574\uc11c \ubb18\uc0ac\ud558\ub294\ub370, \uadf8 \uace4\ucda9\uc774 \uc5b4\ub5a4 \uace4\ucda9\uc778\uc9c0\ub97c \ub9de\ucd94\uae30 \uc704\ud574 \uc5ec\ub7ec \uace4\ucda9 \ud6c4\ubcf4\ub4e4\uacfc \ud2b9\uc9d5 \ube44\uad50\ub97c \ud558\uba74\uc11c \ucc3e\uc544\ub0b4\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc544\uc774\uac00 \ubcf8 \uace4\ucda9\uc740 \ub2e4\ub9ac\uac00 6\uac1c, \ucc38\ub098\ubb34\uc5d0\uc11c \ubc1c\uacac\ub418\uc5c8\uace0, \uae34 \ubfd4\uc774 \uc788\uc5c8\ub2e4\uace0 \ud558\ub294\ub370 \ub2e4\ub978 \ud6c4\ubcf4 \uace4\ucda9\ub4e4\uacfc \uc720\uc0ac\uc810\uc744 \ube44\uad50, \uc810\uc218\ud654\ud574\uc11c \uc7a5\uc218\ud48d\ub385\uc774\ub77c\ub294 \uc810\uc744 \uc27d\uac8c \ub9de\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15852\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/\ud06c\ub9ac\ud14c\uc624\uc758-\uc131\uacfc\ube44\ubc95-chart-.png\" alt=\"\" width=\"949\" height=\"219\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/\ud06c\ub9ac\ud14c\uc624\uc758-\uc131\uacfc\ube44\ubc95-chart-.png 949w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/\ud06c\ub9ac\ud14c\uc624\uc758-\uc131\uacfc\ube44\ubc95-chart--300x69.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/\ud06c\ub9ac\ud14c\uc624\uc758-\uc131\uacfc\ube44\ubc95-chart--768x177.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/\ud06c\ub9ac\ud14c\uc624\uc758-\uc131\uacfc\ube44\ubc95-chart--630x145.png 630w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/p>\n<p>\uc774\ub807\uac8c \uc6b0\ub9ac\ub294 \ub2e4\ub978 \ud6c4\ubcf4\ub4e4\uacfc\uc758 \uc720\uc0ac\ub3c4 \ube44\uad50\ub97c \ud1b5\ud574\uc11c \uc6b0\ub9ac\uac00 \ucc3e\ub294 \uace4\ucda9\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc704 \uc608\uc81c\uc5d0\uc11c\uc758 \ub2e4\ub978 \uace4\ucda9\uacfc\uc758 \uc720\uc0ac\ub3c4\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574\uc11c \uc2a4\ucf54\uc5b4\ub9c1\uc744 \ud65c\uc6a9\ud588\ub294\ub370 \uc774 \ubc29\uc2dd\uc740 \ub9e4\uc6b0 \ub2e8\uc21c\ud558\uace0 \uc9c1\uad00\uc801\uc774\uc9c0\ub9cc \ub354 \ubcf5\uc7a1\ud55c \ubb38\uc81c\ub3c4 \uc774\ub7f0 \uc6d0\ub9ac\ub97c \uc774\uc6a9\ud574\uc11c \uc190\uc27d\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc720\uc0ac\uc131<\/strong> <strong>\uae30\ubc18<\/strong> <strong>\ud559\uc2b5\uc740<\/strong> <strong>\uc5b4\ub514\uc5d0<\/strong> <strong>\uc0ac\uc6a9\ub418\ub098\uc694<\/strong><strong>?<\/strong><\/h3>\n<p>\uad11\uace0\ub97c \ud560 \ub54c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud65c\uc6a9\ub418\uace0 \uc788\uace0,\u00a0 \uc5ec\ub7ec\ubd84\ub3c4 \uc774\uc640 \ube44\uc2b7\ud55c \uc791\uc5c5\uc744 \uc774\ubbf8 \ud558\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uae30 \uc704\ud574 \ube44\uc2b7\ud55c \ud2b9\uc131\uc744 \uac00\uc9c4 \ud0c0\uae43\uc744 \ubd84\ub958\ud558\ub294 segmentation\uc744 \ud558\uc2e4 \ud150\ub370, segmentation \uc791\uc5c5\ub3c4 \uc774\uc640 \ud06c\uac8c \ub2e4\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad00\ub9ac\ud558\ub294 \ucea0\ud398\uc778\uc774\ub098 \ud0c0\uae43 \uace0\uac1d\uc774 \ub9ce\uc544\uc9c0\uba74 \ubb38\uc81c\uac00 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \ud63c\ub780\uc2a4\ub7ec\uc6cc\uc9c0\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \u00a0\uc0ac\uc6a9\uc790\ub098 \uc0c1\ud488\uc740 \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uae09\uc99d\ud560 \uc218 \uc788\ub294 \ubc18\uba74 \uc774\ub97c \uc138\ubc00\ud558\uac8c \uac1c\ubcc4\uc801\uc73c\ub85c \ubd84\uc11d\ud574\uc11c \uae30\ud68d\ud558\ub294 \ub370\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc2b7\ud55c \uc0ac\uc6a9\uc790\ub07c\ub9ac \ubb36\uc73c\uba74 \uc774\ub7f0 \ubcf5\uc7a1\ud55c \ubb38\uc81c\uac00 \uc27d\uac8c \ud480\ub9bd\ub2c8\ub2e4. \ud754\ud788 \uace0\uac1d segmentation\uc5d0\uc11c\ub294 \uc720\uc0ac\ud55c \uace0\uac1d\uc73c\ub85c \ubb36\uc5b4\uc11c \uc138\uadf8\uba3c\ud2b8\ubcc4\ub85c \uc801\uc808\ud55c \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uba74 \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u00a0\uc608\ub97c \ub4e4\uba74 \ucda9\uc131\ub3c4\uac00 \ub192\uc740 \uadf8\ub8f9\uacfc \uadf8\ub807\uc9c0\u00a0 \u00a0\uadf8\ub8f9\uc744 \ub098\ub220\uc11c \uad00\ub9ac\ud558\uba74 \ube44\uc6a9\uc774\ub098 \uc218\uc775 \uba74\uc5d0\uc11c \uc720\ub9ac\ud55c\ub370, \uac01 \uc138\uadf8\uba3c\ud2b8\ubcc4\ub85c \uac70\uae30\uc5d0 \ub9de\ub294 \uc804\ub7b5\uacfc KPI\ub97c \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc740 \uc5ec\ub7ec\ubd84\ub3c4 \ub9ce\uc774 \ud65c\uc6a9\ud558\uc168\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc720\uc0ac\ub3c4<\/strong> <strong>\uacc4\uc0b0<\/strong> <strong>\ubc29\uc2dd<\/strong><\/h3>\n<p>\uc704\uc758 \uace4\ucda9 \uc608\uc81c\uc5d0\uc11c\ub294 \uc2a4\ucf54\uc5b4\ub9c1 \ubc29\uc2dd\uc73c\ub85c \uc720\uc0ac\ub3c4\ub97c \ud3c9\uac00\ud588\ub294\ub370 \uc774\ub97c \uc880 \ub354 \uc218\ud559\uc801\uc778 \uac1c\ub150\uc73c\ub85c \ud480\uc5b4\ubcfc \uc218 \uc788\uc744\uae4c\uc694? \u00a0\uc720\uc0ac\uc131\uc744 \uce21\uc815\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\ub9cc \uc788\uc73c\uba74 \ucef4\ud4e8\ud130\uc5d0\uc11c \uac01 \ub370\uc774\ud130 \uac04 \uc720\uc0ac\uc131 \ube44\uad50\ub97c \ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc720\uc0ac\uc131\uc744 \ucc3e\ub294\ub370 \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ud558\ub294 \ubc29\ubc95\uc740 \uac70\ub9ac\ub97c \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uac70\ub9ac\ub294 \uc720\uc0ac\uc131\uc758 \ubc18\ub300\ub418\ub294 \uac1c\ub150\uc73c\ub85c, \uac70\ub9ac\ub97c \uacc4\uc0b0\ud568\uc73c\ub85c\uc368 \uc720\uc0ac\uc131\uc744 \uc218\uce58\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc77c\ubc18\ud654\ud55c \uac1c\ub150\uc73c\ub85c n\uac1c \ud2b9\uc131\uc744 \uac00\uc9c0\uace0 \uac70\ub9ac\ub97c \uad6c\ud560 \ub54c \ud754\ud788 \uc720\ud074\ub9ac\ub4dc\uc758 \uac70\ub9ac(Euclidean Distance)\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15853\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Picture2.png\" alt=\"\" width=\"325\" height=\"88\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Picture2.png 325w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Picture2-300x81.png 300w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15854\" aria-describedby=\"caption-attachment-15854\" style=\"width: 384px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15854 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Picture3.png\" alt=\"(https:\/\/en.wikipedia.org\/wiki\/Euclidean_distance)\" width=\"384\" height=\"264\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Picture3.png 384w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/Picture3-300x206.png 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><figcaption id=\"caption-attachment-15854\" class=\"wp-caption-text\">(https:\/\/en.wikipedia.org\/wiki\/Euclidean_distance)<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\uc0ac\ub78c\uc758 \ud2b9\uc131\uc774 \ud0a4(x\ucd95)\uc640 \uccb4\uc911(y\ucd95)\ub9cc \uc788\ub2e4\uace0 \uac00\uc815\ud558\uba74 2\ucc28\uc6d0 \uacf5\uac04\uc5d0\uc11c\uc758 \ub450 \uc810(p\uc810\uacfc q\uc810)\uc758 \uac70\ub9ac\ub85c \ud45c\ud604\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uac1c\ub150\uc73c\ub85c 2\ucc28\uc6d0\uc744 n\ucc28\uc6d0\uc73c\ub85c \ud655\ub300\ud558\uba74 \uac01 \ub370\uc774\ud130\ub294 \uc774 n\ucc28\uc6d0 \uacf5\uac04 \uc0c1\uc5d0\uc11c \ud558\ub098\uc758 \uc810\uc73c\ub85c \ud45c\ud604\ub418\uace0, \uac01 \uc810 \uc0ac\uc774\uc758 \uac70\ub9ac\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \uacc4\uc0b0\ud568\uc73c\ub85c\uc368 \uc720\uc0ac\ub3c4\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc704\uc640 \uac19\uc774 \uac70\ub9ac \uacc4\uc0b0\uc758 \uacbd\uc6b0 \uc678\uc5d0\ub3c4, \ucc38\uacfc \uac70\uc9d3\uc5d0 \ub300\ud55c \uc774\ubd84\ubc95\uc801\uc778 \uc720\uc0ac\ub3c4 \ube44\uad50\ud558\ub294 \ubc29\ubc95\uc73c\ub85c\ub294 \uc790\uce74\ub4dc \uc720\uc0ac\ub3c4(Jaccard Similarity)\ub97c \uc774\uc6a9\ud569\ub2c8\ub2e4. \uc790\uce74\ub4dc \uc720\uc0ac\ub3c4\ub294 \uac04\ub2e8\ud558\uac8c \uc124\uba85\ud558\uba74 \uacf5\ud1b5\ub418\ub294 \ubd80\ubd84\uc758 \ube44\uc728\uc744 \uc774\uc6a9\ud55c \uc720\uc0ac\ub3c4 \uacc4\uc0b0 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \ub450 \uc810\uac04 \uac70\ub9ac\ub97c \uacc4\uc0b0\ud558\ub294 \uac83\uc774 \uc544\ub2cc \ub450 \uc810\uc758 \uc6d0\uc810\uc5d0\uc11c\uc758 \uac01\ub3c4\ub97c \uc774\uc6a9\ud558\uc5ec\u00a0 \uc720\uc0ac\ub3c4\ub97c \ucd94\uc815\ud558\ub294 \ucf54\uc0ac\uc778 \uc720\uc0ac\ub3c4(Cosine Similarity)\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95\ub3c4 \uc874\uc7ac\ud558\ub294\ub370, \uc8fc\ub85c \ubb38\uc11c \uac04 \uc720\uc0ac\ub3c4 \uce21\uc815\uc5d0 \ub110\ub9ac \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\uc758<\/strong> <strong>\uc720\uc0ac\uc131<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc720\uc0ac\uc131\uc5d0 \ub300\ud55c metric\uc740 \ub2e4\uc591\ud55c \uc0c1\ud488\uad70\uc5d0\uc11c \uc751\uc6a9\uc774 \ub429\ub2c8\ub2e4.\u00a0 \uc774\ub7f0 \uac1c\ub150\uc740 \ubaa8\ub450 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc5d0 \ub179\uc544\uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>Lookalike Finder (Similar Audience Targeting):<\/strong><\/h4>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\ub294 \ud604 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc640 \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub97c \ucc3e\uae30 \uc704\ud574 lookalike finder\ub97c \uc774\uc6a9\ud569\ub2c8\ub2e4. \u00a0Lookalike finder\ub294 \uc5d4\uc9c4\uc5d0\uc11c \uc81c\ud734 \ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc \uace0\uac1d\uc758 120\uac00\uc9c0 \uc774\uc0c1\uc758 \uc18c\ube44\uc790 \uad6c\ub9e4\uc758\ub3c4 \uc2e0\ud638\uc640 4500\uac1c+ \ub9e4\uccb4\uc0ac \uc2dc\uadf8\ub110\uc744 \ud3c9\uac00\ud558\uc5ec \uace0\uac1d \ud310\ubcc4 \ud558\uace0 \uc2e0\uaddc \uace0\uac1d\uc5d0 210\uc5b5 \uc0c1\ud488 \uad00\ub828 \uc0c1\ud638\uc791\uc6a9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad11\uace0\uc8fc\uc758 \uc6b0\uc218 \uace0\uac1d \ub300\ube44 \uc810\uc218\ub97c \ubd80\uc5ec\ud558\ub294 \ubc29\ubc95\uc73c\ub85c \uc720\uc0ac\ud55c \uace0\uac1d\uc744 \uac00\ub824\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u00a0\uc774\uc911 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc810\uc218\uac00 \ub192\uc740 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305 \ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<h4><strong>Commerce Audience:<\/strong><\/h4>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\ub294 \ud0c0\uac9f\ud305 \ud560 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\ub97c \uc9c0\uc815\ud574\uc11c \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\ub294\ub370, 800\uc5ec \uac1c \uc774\uc0c1\uc758 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac \ubc0f \uc131\ubcc4\/\uc774\ubca4\ud2b8\/\uad6c\ub9e4\uae08\uc561\/\ube0c\ub79c\ub4dc \ub4f1 \uc120\ud0dd\ud574\uc11c \uc120\ud0dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc120\ud0dd\ub41c \uce74\ud14c\uace0\ub9ac \ud639\uc740 \ud56d\ubaa9\uc5d0 \ub300\ud574 \ucd5c\uadfc \ubc29\ubb38\uc790\uc640 \uc720\uc0ac\ud55c \uc131\ud5a5\uc744 \ubcf4\uc774\ub294 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305 \ud558\ub3c4\ub85d \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>Product Recommendation Engine: <\/strong><\/h4>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc5d0\uc11c \uc0c1\ud488 \ucd94\ucc9c\uc744 \ud560 \ub54c \uc5ec\ub7ec \uc694\uc778\uc5d0 \ub300\ud55c \uc720\uc0ac\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \ucd94\ucc9c\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4.\u00a0 \uc720\uc0ac\ub3c4 \uacc4\uc0b0\uc5d0 \ud3ec\ud568\ub418\ub294 \ubcc0\uc218\ub294 \uc720\uc800 \uc0ac\uc774\ud2b8 \ub0b4 \uc774\ub3d9\ud328\ud134, \uac00\uc7a5 \ucd5c\uadfc\uc758 \ud589\ub3d9 \ud328\ud134 \ubc0f \ud65c\ub3d9 \ube48\ub3c4, \uad11\uace0\uc8fc \uc0ac\uc774\ud2b8 \ub0b4 \uc778\uae30\uc0c1\ud488 \ubc0f \uc804\ud658\uc728\uc774 \ub192\uc740 \uc0c1\ud488, \uc0c1\ud488 \ud0c0\uc785\/\uac00\uaca9\/\uce74\ud14c\uace0\ub9ac \ud765\ubbf8\ub3c4 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc774\ub7f0 \uc694\uc778\ub4e4\uc758 \uc720\uc0ac\ud55c \uc815\ub3c4\ub97c \uacc4\uc0b0\ud558\ub294 \uc54c\uace0\ub9ac\uc998\uc5d0 \uc758\ud574 70% \uc774\uc0c1\uc758 \uad6c\ub9e4\uac00 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4 \ucd94\ucc9c \uc0c1\ud488\uc744 \ud1b5\ud574 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub9c8\ubb34\ub9ac\ud558\uba70<\/strong><strong>\u2026<\/strong><\/h3>\n<p>\uc720\uc0ac\uc131\uc740 \uc704\uc5d0\uc11c \uc124\uba85\ub4dc\ub9b0 \uac83\uacfc \uac19\uc774 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc720\uc6a9\ud558\uac8c \uc751\uc6a9\ub418\uace0 \uc788\uace0 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc5d0\ub3c4 \uc801\uc6a9\ub418\uc5b4 \uad11\ubc94\uc704\ud558\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacc4\uc0b0\ud558\uae30 \uc27d\uace0 \uc6d0\ub9ac\uac00 \ub2e8\uc21c\ud55c \ud2b9\uc131\uc0c1 \ub2e4\ub978 k-Nearest Neighbor\ub098 Clustering \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc5d0 \uc751\uc6a9\ub418\uc5b4 \ubc1c\uc804\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\ub294 \uc720\uc0ac\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uae30\uacc4\ud559\uc2b5 \uae30\ubc95\ub4e4\uc744 \uc801\uc6a9, \ubc1c\uc804\uc2dc\ucf1c\uc11c \uac1c\uc778\ud654\ub418\uace0 \uc9c0\ub2a5\uc801\uc778 \ubc30\ub108 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uace0 \uc55e\uc73c\ub85c\ub3c4 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ub9de\ucdb0\uc11c \uc5d4\uc9c4\uc744 \uac1c\uc120\ud574 \ub098\uac08 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc720\uc0ac\uc131 \uae30\ubc18 \ud559\uc2b5\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc720\uc0ac\uc131 \uae30\ubc18 \ud559\uc2b5\uc774\ub780 \uc0ac\uc804\uc5d0 \uba87 \uc0d8\ud50c\ub85c \ud559\uc2b5(Train) \ud55c \ud6c4, \ucc3e\uc73c\ub824\uace0 \ud558\ub294 \ud14c\uc2a4\ud2b8 \uc0d8\ud50c\uc758 \uacb0\uacfc\ub97c \uc0ac\uc804\uc5d0 \ud559\uc2b5\ub41c \uc0d8\ud50c\uacfc\uc758 \uc720\uc0ac\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \ud310\ub2e8\/\ubd84\ub958\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc54c\uac8c \ubaa8\ub974\uac8c \ubb34\uc758\uc2dd\uc801\uc73c\ub85c \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc790\uc8fc \uc811\ud558\ub294 \uae30\ubc95 \uc911 \ud558\ub098\uc774\uace0, \uc6b0\ub9ac\ub294 \uc774\ub7f0 \uc720\uc0ac\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc218\ub9ce\uc740 \uc758\uc0ac\uacb0\uc815\uacfc \ubb38\uc81c \ud574\uacb0\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc124\uba85\uc744 \uc704\ud574 \ub2e8\uc21c\ud55c \uc608\ub97c \ub4e4\uba74, \uc544\uc774\uac00 \uc5c4\ub9c8\ud55c\ud14c \ubcf8\uc778\uc774 \uacf5\uc6d0\uc5d0 [&hellip;]<\/p>\n","protected":false},"author":162,"featured_media":15855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-15851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624\uc758 \uc131\uacfc\ube44\ubc95 : \uad11\uace0\uc5d0\uc11c\uc758 \uc720\uc0ac\uc131 \uae30\ubc18 \ud559\uc2b5 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc720\uc0ac\uc131 \uae30\ubc18 \ud559\uc2b5\uc774\ub780 \uc0ac\uc804\uc5d0 \uba87 \uc0d8\ud50c\ub85c \ud559\uc2b5(Train) \ud55c 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content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/07\/\ud06c\ub9ac\ud14c\uc624\uc758-\uc131\uacfc\ube44\ubc95.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"841\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SungWook Park (\ubc15\uc131\uc6b1)\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SungWook Park (\ubc15\uc131\uc6b1)\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t   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