{"id":15934,"date":"2021-08-25T16:56:40","date_gmt":"2021-08-25T16:56:40","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=15934"},"modified":"2021-08-26T12:59:33","modified_gmt":"2021-08-26T12:59:33","slug":"%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-%ec%a0%84%eb%9e%b5-%eb%a6%ac%ed%85%8c%ec%9d%bc-%ec%98%a8%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%94%94%ec%8a%a4%ed%94%8c%eb%a0%88%ec%9d%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%a3%bc%eb%aa%a9%ed%95%b4%ec%95%bc-%ed%95%a0-%ec%a0%84%eb%9e%b5-%eb%a6%ac%ed%85%8c%ec%9d%bc-%ec%98%a8%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%94%94%ec%8a%a4%ed%94%8c%eb%a0%88%ec%9d%b4\/","title":{"rendered":"\uc8fc\ubaa9\ud574\uc57c \ud560 \uc804\ub7b5: \ub9ac\ud14c\uc77c \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774"},"content":{"rendered":"<p>\ucf54\ub85c\ub09819\ub85c \uc778\ud574, \uc628\ub77c\uc778 \uc1fc\ud551\uc73c\ub85c\uc758 \uc774\ub3d9\uc774 \uac00\uc18d\ud654\ub418\uc5c8\ub2e4\ub294 \uac83\uc740 \uc798 \uc54c\ub824\uc9c4 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc628\ub77c\uc778 \uace0\uac1d\uc758 10\uba85 \uc911 \uac70\uc758 7\uba85\uc774 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \ub54c, \uac80\uc0c9 \uc5d4\uc9c4\uc774 \uc544\ub2c8\ub77c \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub85c \uc9c1\uc811 \uc774\ub3d9\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<sup>1<\/sup> <a href=\"https:\/\/www.criteo.com\/blog\/kantars-state-of-ecommerce-2021-report-4-retail-media-insights-to-know\/\">Kantar\uc758 2021 \uc774\ucee4\uba38\uc2a4 \ud604\ud669 \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \uc628\ub77c\uc778 \uace0\uac1d\ub4e4\uc774 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \ubc29\ubb38\ud55c \uacf3\uc740 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub85c, \uc81c\ud488 \uc870\uc0ac\ub97c \uc704\ud55c \uc811\uc810 \uc911 1\uc704\ub97c \ucc28\uc9c0\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 Path to Purchase Institute\uc5d0 \ub530\ub974\uba74, \uac70\uc758 4\ubd84\uc758 1\uc5d0 \ud574\ub2f9\ud558\ub294 \uace0\uac1d\ub4e4\uc774 \uad11\uace0\uc5d0\uc11c \ubcf8 \uc81c\ud488\uc744 2\uac1c \uc774\uc0c1 \uad6c\ub9e4\ud569\ub2c8\ub2e4.<sup>1<\/sup><\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc740 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\uac00 \uc81c\ud488 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uba70, \ub514\uc9c0\ud138 \uc9c4\uc5f4\ub300\uc5d0\uc11c \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\uace0\uac1d<\/strong> <strong>\uc5ec\uc815\uc5d0\uc11c<\/strong> <strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ub514\uc2a4\ud50c\ub808\uc774\uc758<\/strong> <strong>\uc5ed\ud560<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c \ub9e4\uc7a5\uc758 \uacbd\uc6b0, \uc9c4\uc5f4\ub300 \uc804\uba74 \uad11\uace0, \ud328\ub110 \ubc0f POS \ub514\uc2a4\ud50c\ub808\uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ub9e4\uc7a5 \uc9c4\uc5f4\ub300\uc5d0\uc11c \uc785\uc9c0\ub97c \ub113\ud788\uace0 \uc778\uc9c0\ub3c4\uc640 \uc601\ud5a5\ub825\uc744 \ub192\uc774\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \ud575\uc2ec \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9d0\uc5d0 \ub530\ub77c, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub514\uc9c0\ud138 \uacf5\uac04\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc5b4\ud37c \ud37c\ub110 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc73c\ub85c \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \uc9c4\uc5f4\ub300 \uc804\uba74 \uad11\uace0\uc640 POS \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ud574\ub2f9\ub418\uba70, \uac80\uc0c9 \ubc0f \ud0d0\uc0c9 \ud398\uc774\uc9c0\uc758 \uc811\ud78c \ubd80\ubd84\uc5d0 \uc0c1\ud488\uc744 \uc228\uae38 \uc218 \uc788\ub294 &#8216;\ubb34\ud55c&#8217; \ub514\uc9c0\ud138 \uc9c4\uc5f4\ub300\uc5d0\uc11c \ud6e8\uc52c \ub354 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uc804\uccb4 \uc0c1\ud488\uc758 90%\uac00 \uac80\uc0c9 \uacb0\uacfc\uc758 \uccab \ubc88\uc9f8 \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc544\ubb34\ub9ac \uc798 \uc54c\ub824\uc9c4 \ube0c\ub79c\ub4dc\ub77c\ub3c4, \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0c1\ud488\uc774 \uc989\uac01\uc801\uc73c\ub85c \ub208\uc5d0 \ub744\uc9c0 \uc54a\uc73c\uba74 \uc7a0\uc7ac\uc801\uc73c\ub85c \ud310\ub9e4 \uae30\ud68c\uac00 \ud06c\uac8c \uc904\uc5b4\ub4ed\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub294 \ub9ac\ud14c\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \uc601\ud5a5\uc744 \uc8fc\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c\ub7ec\uc758 \uad00\uc810\uc5d0\uc11c \ubcfc \ub54c, \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad11\uace0\uc5d0 \uc0c1\uc751\ud558\ub294 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac83\uc744 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uc5b4, \uace0\uac1d\uacfc \ub9ac\ud14c\uc77c\ub7ec \ubaa8\ub450 \ub9cc\uc871\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 \ub354 \ub9ce\uc740 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0\uac8c\uc7ac \ubc0f \uc635\uc158\uc744 \uc81c\uacf5\ud558\uba70, \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ubc29\ud574\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc218\uc775 \ud750\ub984\uc744 \ucc3d\ucd9c\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ub514\uc2a4\ud50c\ub808\uc774\uc758<\/strong> <strong>\ucc28\ubcc4\uc810<\/strong><\/h3>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\uc758 \ud575\uc2ec\uc740 \uc0c1\ud488\uc744 \ub458\ub7ec \ubcf4\uac70\ub098 \uac80\uc0c9\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \ub354 \uc911\uc694\ud55c \uac83\uc740 \uace0\uac1d\uc774 \uc0c1\ud488\uc744 \uace0\ub824\ud560 \uc218 \uc788\ub3c4\ub85d \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \uad50\uc721\uc744 \uc81c\uacf5\ud558\uace0 \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ube44\uad50\ud560 \uc218 \uc788\ub3c4\ub85d, \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud615\uc2dd\uc778 \uc2a4\ud3f0\uc11c \uc0c1\ud488 \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \ud45c\uc2dc\ub418\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc804\ud658\uc728 \ud5a5\uc0c1 \ub4f1\uc758 \ub85c\uc6b0 \ud37c\ub110 \uc804\ub7b5\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15935 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/sponsored-product-ad-example.png\" alt=\"sponsored product ad example\" width=\"2048\" height=\"1195\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/sponsored-product-ad-example.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/sponsored-product-ad-example-300x175.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/sponsored-product-ad-example-1024x598.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/sponsored-product-ad-example-768x448.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/sponsored-product-ad-example-1536x896.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/sponsored-product-ad-example-630x368.png 630w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \uc608\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc778\uc9c0\uc640 \uace0\ub824\uc5d0 \uc911\uc810\uc744 \ub454 \uc5b4\ud37c \ud37c\ub110 \uc804\ub7b5\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15937\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-example-1.png\" alt=\"retail display ad example\" width=\"923\" height=\"667\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-example-1.png 923w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-example-1-300x217.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-example-1-768x555.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-example-1-630x455.png 630w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \uc608\uc2dc\uc5d0\uc11c \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \ub048\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucc28\uc774\uc810\uc740 \uadf8 \ubfd0\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc65c \uc778\uc9c0\uc640 \uace0\ub824 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \uace0\uc720\ud558\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \ud3ec\ub9f7\uc778\uc9c0 \ub124 \uac00\uc9c0 \uc774\uc720\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\ub9ac\ud14c\uc77c\uc5d0\uc11c<\/strong> <strong>\ub514\uc2a4\ud50c\ub808\uc774\ub294<\/strong> <strong>\ube0c\ub79c\ub529\uacfc<\/strong> <strong>\uc804\ud658\uc758<\/strong> <strong>\uc870\ud569\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c\uc5d0 \ub9de\ucda4\ud654\ub41c \ub514\uc2a4\ud50c\ub808\uc774 \ud3ec\ub9f7\uc740 \ud45c\uc900 IAB \ub514\uc2a4\ud50c\ub808\uc774 \ud3ec\ub9f7\uc744 \uc644\ubcbd\ud558\uac8c \ubcf4\uc644\ud574\uc90d\ub2c8\ub2e4. \ud45c\uc900 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \ud655\uc7a5, ROS(Run of Site) \uc804\ub7b5 \ubc0f \ud4e8\uc5b4 \ud50c\ub808\uc774(Pure-play) \ube0c\ub79c\ub529\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uace0\uc720 \uc694\uc18c, \ub9de\ucda4\ud654, \ubcf4\ub2e4 \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \ud1b5\ud569\ud558\uae38 \uc6d0\ud558\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 \ub9de\ucda4\ud615 \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc801\uaca9\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud1b5\ud574, \ube0c\ub79c\ub4dc\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \uc2e4\uc2dc\uac04 \uac00\uaca9 \ucc45\uc815, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00 \ubc84\ud2bc \ub4f1 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uae30\ub2a5\uc744 \ud63c\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ed\ub3d9\uc801\uc778 \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub85c \uac01 \uad11\uace0\ub97c \ub9e4\uc7a5\uacfc \uace0\uac1d\uc774 \ucc3e\ub294 \ud398\uc774\uc9c0\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ud558\uc5ec, \uc7ac\uace0, \uac00\uaca9 \ubcc0\ub3d9, \uc0c9\uc0c1, \ud2b9\ubcc4 \ud61c\ud0dd \ub4f1\uc744 \uace0\ub824\ud574 \ub123\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub294 \uc7ac\uace0\uac00 \uc5c6\ub294 \uc0c1\ud488\uc744 \uad11\uace0\ud558\uac70\ub098 \uc798\ubabb\ub41c \uc0c1\ud488 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15939\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-headphones.png\" alt=\"retail display ad featuring headphones\" width=\"892\" height=\"651\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-headphones.png 892w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-headphones-300x219.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-headphones-768x561.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-headphones-630x460.png 630w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/p>\n<h4><strong>\ud1b5\ud569\uc744<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\uad6c\ucd95<\/strong><\/h4>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ub9ac\ud14c\uc77c\uc6a9\uc73c\ub85c \ud2b9\ubcc4 \uc81c\uc791\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0, \uad6c\ub9e4 \ud658\uacbd\uc5d0 \ubc00\uc811\ud558\uac8c \ud1b5\ud569\ub418\uc5b4 \uac01 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ud658\uacbd\uc5d0 \uc2dc\uac01\uc801\uc73c\ub85c \ubd80\ud569\ub418\uba70, \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub294 \uac00\ub2a5\ud55c \ucd5c\uc0c1\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574 \uc804\ud658\uc728\uacfc \ucda9\uc131\ub3c4\ub97c \uadf9\ub300\ud654\ud574\uc57c \ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud55c \ubb38\uc81c\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15941\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-cookie.png\" alt=\"retail display ad featuring cookies\" width=\"606\" height=\"774\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-cookie.png 606w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-cookie-235x300.png 235w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/08\/retail-display-ad-cookie-493x630.png 493w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<h4><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ub370\uc774\ud130<\/strong> <strong>\uc804\ub7b5<\/strong><\/h4>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub294 \ucfe0\ud0a4\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uace0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc758\ud574 \uad6c\ub3d9\ub429\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0, \ud0a4\uc6cc\ub4dc, \uce74\ud14c\uace0\ub9ac, \ub9ac\ud14c\uc77c\ub7ec \uc624\ub514\uc5b8\uc2a4, CRM \ub370\uc774\ud130, \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130 \ubc0f \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud65c\uc6a9\ud574 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \ud0c0\uac9f\ud305\uacfc \ub9de\ucda4\ud654\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ub192\uc740 \uc218\uc900\uc758 \uad00\ub828\uc131\uc744 \ud1b5\ud574, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc774 \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uba38\ubb3c\uba70 \uc0c1\ud488 \ud398\uc774\uc9c0\ub098 \ub9e4\uc7a5\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub9e4\ucd9c\uacfc<\/strong> <strong>\uc5f0\uacb0\ub420<\/strong> <strong>\uc218<\/strong> <strong>\uc788\ub294<\/strong> <strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ub514\uc2a4\ud50c\ub808\uc774<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc5b4\ud37c \ud37c\ub110 \uc804\ub7b5\uc774\uc9c0\ub9cc, \ub514\uc9c0\ud138 \uc120\ubc18\uc5d0\uc11c \uace0\uac1d\uc758 \ub208\uae38\uc744 \ub04c\uc5b4 \ub2ec\uc131\ud558\ub824\ub294 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774 \ucea0\ud398\uc778\uc740 SKU \uc218\uc900\uae4c\uc9c0 \uce21\uc815\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc744 \ud310\ub9e4 \uacb0\uacfc\uc640 \uc9c1\uc811 \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uace0\uac1d\uc774 \uc788\ub294 \ubaa8\ub4e0 \uacf3\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud310\ub9e4 \uc2dc\uc810\uc5d0\uc11c \uc9c1\uc811 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ube0c\ub79c\ub4dc\uc640<\/strong> <strong>\ub9ac\ud14c\uc77c\ub7ec\uc6a9<\/strong> <strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\ub514\uc2a4\ud50c\ub808\uc774<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\uc694\uc57d\ud558\uc790\uba74, \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \ucc38\uc5ec\uc790\ub4e4\uc5d0\uac8c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uad11\uace0 \ud3ec\ub9f7\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/products\/retail-media-for-brands\/\">\ube0c\ub79c\ub4dc<\/a> \ud61c\ud0dd:<\/p>\n<ul>\n<li>\ube0c\ub79c\ub4dc \uc131\uc7a5<\/li>\n<li>\ub514\uc9c0\ud138 \uc9c4\uc5f4\uc7a5 \uc120\uc810<\/li>\n<li>\uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uace0 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uba70 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \uc804\ub2ec<\/li>\n<li>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uad11\uace0 \ud65c\uc6a9<\/li>\n<li>\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ud655\uc7a5: \uc790\uc0b0 \uc7ac\uc0ac\uc6a9, \ub3c4\ub2ec\ubc94\uc704 \ud655\ub300, POS \ub514\uc2a4\ud50c\ub808\uc774 \uae30\ud68c\ub97c \ud1b5\ud55c \ud310\ub9e4 \uc99d\ub300<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/products\/retail-media-for-retailers\/\">\ub9ac\ud14c\uc77c\ub7ec<\/a> \ud61c\ud0dd:<\/p>\n<ul>\n<li>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud504\ub85c\uadf8\ub7a8 \ud655\uc7a5<\/li>\n<li>\ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\uace0 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc758 \uacbd\ud5d8 \uac1c\uc120<\/li>\n<li>\uc5b4\ud37c \ud37c\ub110 \ube0c\ub79c\ub4dc \uc608\uc0b0\uc744 \uc0ac\uc6a9\ud574 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ucc3d\ucd9c<\/li>\n<li>\uc7ac\uace0\uac00 \ubd80\uc871\ud55c \ube0c\ub79c\ub4dc\uc758 \uae30\ud68c \ud655\ub300<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ub300\ud574 \ub354 \uc54c\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624\uc5d0 \uc5f0\ub77d<\/a>\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><small><sup>1<\/sup> \ucd9c\ucc98: Path to Purchase Institute \u201cShopping Behavior on Retailer Websites\/Apps\u201d (2021\ub144)<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub85c\ub09819\ub85c \uc778\ud574, \uc628\ub77c\uc778 \uc1fc\ud551\uc73c\ub85c\uc758 \uc774\ub3d9\uc774 \uac00\uc18d\ud654\ub418\uc5c8\ub2e4\ub294 \uac83\uc740 \uc798 \uc54c\ub824\uc9c4 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc628\ub77c\uc778 \uace0\uac1d\uc758 10\uba85 \uc911 \uac70\uc758 7\uba85\uc774 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \ub54c, \uac80\uc0c9 \uc5d4\uc9c4\uc774 \uc544\ub2c8\ub77c \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub85c \uc9c1\uc811 \uc774\ub3d9\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.1 Kantar\uc758 2021 \uc774\ucee4\uba38\uc2a4 \ud604\ud669 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc628\ub77c\uc778 \uace0\uac1d\ub4e4\uc774 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \ubc29\ubb38\ud55c \uacf3\uc740 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub85c, \uc81c\ud488 \uc870\uc0ac\ub97c \uc704\ud55c \uc811\uc810 \uc911 1\uc704\ub97c \ucc28\uc9c0\ud55c [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":15937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-15934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc8fc\ubaa9\ud574\uc57c \ud560 \uc804\ub7b5: \ub9ac\ud14c\uc77c \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9ac\ud14c\uc77c \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc2e4\uc81c \ub9e4\uc7a5\uc758 \uc9c4\uc5f4\ub300 \uc804\uba74 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content=\"\ub9ac\ud14c\uc77c \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc2e4\uc81c \ub9e4\uc7a5\uc758 \uc9c4\uc5f4\ub300 \uc804\uba74 \uad11\uace0\uc640 POS \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ud574\ub2f9\ud558\ub294 \uc628\ub77c\uc778 \ub514\uc2a4\ud50c\ub808\uc774\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ub514\uc2a4\ud50c\ub808\uc774\uac00 \ubb34\uc5c7\uc774\uba70 \uc65c \ud544\uc694\ud55c\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\uc8fc\ubaa9\ud574\uc57c-\ud560-\uc804\ub7b5-\ub9ac\ud14c\uc77c-\uc628\uc0ac\uc774\ud2b8-\ub514\uc2a4\ud50c\ub808\uc774\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T16:56:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-26T12:59:33+00:00\" \/>\n<meta property=\"og:image\" 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