{"id":16122,"date":"2021-11-04T17:52:48","date_gmt":"2021-11-04T17:52:48","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=16122"},"modified":"2021-11-15T14:37:04","modified_gmt":"2021-11-15T14:37:04","slug":"2021-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2021-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","title":{"rendered":"\ube44\ub514\uc624 \uad11\uace0 \ud2b8\ub80c\ub4dc: 2021 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc5bb\uc740 3\uac00\uc9c0 \uad50\ud6c8"},"content":{"rendered":"<p>\ube44\ub514\uc624\ub294 \ub2e4\ub978 \uc5b4\ub5a4 \ucf58\ud150\uce20\ubcf4\ub2e4 \uc18c\ube44\uc790\ub4e4\uc758 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. TV, \ucef4\ud4e8\ud130, \ud0dc\ube14\ub9bf, \uc2a4\ub9c8\ud2b8\ud3f0 \ub4f1 \uc5b4\ub514\uc11c\ub098 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud560 \uc218 \uc788\uc73c\uba70, \uc790\uc720\ub86d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub514\ub9e8\ub4dc \ubc29\uc2dd\uc73c\ub85c \uc5b8\uc81c, \uc5b4\ub514\uc11c, \ubb34\uc5c7\uc744 \uc2dc\uccad\ud560\uc9c0 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub208\uae38\uc744 \uc0ac\ub85c\uc7a1\ub294 \ud2b9\uc131\uc0c1, \ube44\ub514\uc624\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/2021-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5-%ec%a3%bc%ec%9a%94-%ed%8a%b8%eb%a0%8c%ed%8a%b8\/\" target=\"_blank\" rel=\"noopener\">\uc778\uae30 \uc788\ub294 \uad11\uace0 \ud3ec\ub9f7<\/a>\uc785\ub2c8\ub2e4. \ube44\ub514\uc624\ub294 \ubab0\uc785\ub825\uc774 \ub192\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud130\ub294 \uc18c\ube44\uc790\uac00 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud558\ub294 \ub3d9\uc548 \uc5b8\uc81c \uad11\uace0\ub97c \uac00\uc7a5 \uc798 \uc218\uc6a9\ud558\uba70 \uc5b4\ub5a4 \uc720\ud615\uc758 \uad11\uace0\ub97c \ubcf4\uace0 \uc2f6\uc5b4 \ud558\ub294\uc9c0\ub97c \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74, \ube44\ub514\uc624 \uc2dc\uccad \uacbd\ud5d8\uc744 \ubc29\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \uc804 \uc138\uacc4 \ube44\ub514\uc624 \uc2dc\uccad\uc790 9,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uad11\uace0 \uc120\ud638\ub3c4\ub97c \uc870\uc0ac\ud588\uc2b5\ub2c8\ub2e4. \uccab \ubc88\uc9f8 \uc88b\uc740 \uc18c\uc2dd: \ube44\ub514\uc624\ub294 \uc18c\ube44\uc790\uac00 \uc120\ud638\ud558\ub294 \uc628\ub77c\uc778 \uad11\uace0 \ud3ec\ub9f7\uc73c\ub85c, \uc18c\ube44\uc790\ub294 \ube44\ub514\uc624 \ucf58\ud150\uce20\uc758 \uc911\uac04 \ubcf4\ub2e4\ub294 \uc804\uc774\ub098 \ud6c4\uc5d0 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16123 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide1.png\" alt=\"\" width=\"632\" height=\"675\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide1.png 632w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide1-281x300.png 281w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide1-590x630.png 590w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/p>\n<p>\ubaa8\ub4e0 \uc138\ub300 \uc18c\ube44\uc790\ub4e4\uc774 \ube44\ub514\uc624 \uad11\uace0\ub97c \uc88b\uc544\ud569\ub2c8\ub2e4. \uc7ac\ubbf8\uc788\uace0 \ud765\ubbf8\ub86d\ub2e4\uace0 \uc0dd\uac01\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub610\ud55c \uc2dc\uccad\uc790 3\ubd84\uc758 1 \uc774\uc0c1\uc740 \uc2a4\ud1a0\ub9ac\ub77c\uc778\uc774 \uc788\uace0 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud560 \uc218 \uc788\ub294 \ube44\ub514\uc624 \uad11\uace0\ub97c \uc88b\uc544\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16125 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide2.png\" alt=\"Chart.\" width=\"1190\" height=\"462\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide2.png 1190w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide2-300x116.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide2-1024x398.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide2-768x298.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide2-630x245.png 630w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\" \/><\/p>\n<p>\uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c, \ub354 \ub098\uc740 \ube44\ub514\uc624 \uad11\uace0 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\ub294 \uc138 \uac00\uc9c0 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<h3><strong>\ube44\ub514\uc624<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uc804\ub7b5\uc758<\/strong> <strong>\uc218\uc900\uc744<\/strong> <strong>\ub04c\uc5b4<\/strong> <strong>\uc62c\ub9ac\ub294<\/strong> <strong>\ubc29\ubc95<\/strong><\/h3>\n<ol>\n<li>\uc0c1\ud488 \uac80\uc0c9 \ubc0f \uad6c\ub9e4 \ucd94\uc9c4<\/li>\n<li>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uad00\ub828\uc131 \uc788\uace0 \uc720\uc6a9\ud55c \uad11\uace0 \uc0dd\uc131<\/li>\n<li>\ucee4\ub125\ud2f0\ub4dc TV \uad11\uace0\uc5d0 \ud22c\uc790<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www2.criteo.com\/kr\/2021-digital-advertising-manual\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15019 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Blog-CTA-Digital-Advertising-Manual-KOR.png\" alt=\"\" width=\"2500\" height=\"625\" \/><\/a><\/p>\n<h3><strong>\ube44\ub514\uc624<\/strong> <strong>\uc778\uc0ac\uc774\ud2b8<\/strong><strong> #1: <\/strong><strong>\uc0c1\ud488<\/strong> <strong>\uac80\uc0c9<\/strong> <strong>\ubc0f<\/strong> <strong>\uad6c\ub9e4<\/strong> <strong>\ud5a5\uc0c1<\/strong><\/h3>\n<p>\ube44\ub514\uc624 \uad11\uace0\ub97c \ubcf8 \ud6c4 \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud558\ub0d0\ub294 \uc9c8\ubb38\uc744 \ud1b5\ud574, \ube44\ub514\uc624 \uad11\uace0\uac00 \uac80\uc0c9\uacfc \uad6c\ub9e4\ub97c \ud5a5\uc0c1\ud574\uc900\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\ub514\uc624 \uc2dc\uccad\uc790 \uc911 \uc808\ubc18\uc740 \ube44\ub514\uc624 \uad11\uace0\uc5d0\uc11c \ubcf8 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uad6c\uc785\ud569\ub2c8\ub2e4. \uc808\ubc18 \uc774\uc0c1\uc740 \ucef4\ud4e8\ud130(58%) \ub610\ub294 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4(57%)\ub85c \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uac80\uc0c9\ud558\uac70\ub098 \uad11\uace0\uc8fc\uc758 \uc6f9 \uc0ac\uc774\ud2b8(52%)\ub97c \ubc29\ubb38\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \ubc0f Z \uc138\ub300\uc5d0\uc11c \uadf8 \ube44\uc728\uc740 \ud6e8\uc52c \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uc138\ub300 \uc751\ub2f5\uc790\uc758 60%\ub294 \ube44\ub514\uc624 \uad11\uace0\uc5d0\uc11c \ubcf8 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uace0, 70%\ub294 \ud574\ub2f9 \uc0c1\ud488\uc744 \ubaa8\ubc14\uc77c \uae30\uae30\ub85c \uac80\uc0c9\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16129 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide5.png\" alt=\"Chart.\" width=\"1218\" height=\"480\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide5.png 1218w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide5-300x118.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide5-1024x404.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide5-768x303.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide5-630x248.png 630w\" sizes=\"auto, (max-width: 1218px) 100vw, 1218px\" \/><\/p>\n<p>\ube44\ub514\uc624 \uad11\uace0\ub294 \ubcf4\ud1b5 \uad11\ubc94\uc704\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc81c\uace0 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ub418\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc0ac\ub78c\ub4e4\uc740 \uad6c\ub9e4\ud560 \uc758\ud5a5\uc744 \uac00\uc9c0\uace0 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\uba70, \uc0c8\ub85c \ubc1c\uacac\ud55c \ube0c\ub79c\ub4dc\ub97c \ub458\ub7ec\ubcf4\uace0 \uad6c\ub9e4\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\ub514\uc624 \uad11\uace0\ub97c \uc704\ud55c \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\uace0 \uad6c\ub9e4 \uacbd\ub85c\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\ub294 \ud070 \uae30\ud68c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\uc73c\ub85c, \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud574 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uace0 \ucee4\uba38\uc2a4 \uc131\uacfc(\ud310\ub9e4, \uc218\uc775, \ub9ac\ub4dc)\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub294 \ub3d9\uc77c\ud55c \uae30\uc220 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \uc778\uc9c0, \uace0\ub824 \ubc0f \uc804\ud658 \ube44\ub514\uc624 \ucea0\ud398\uc778\uc744 \ub3d9\uc2dc\uc5d0 \uc2e4\ud589\ud558\uc5ec \uace0\uac1d\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc774\ub3d9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ube44\ub514\uc624<\/strong> <strong>\uc778\uc0ac\uc774\ud2b8<\/strong><strong> #2: <\/strong><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ub370\uc774\ud130\ub97c<\/strong> <strong>\uc0ac\uc6a9\ud574<\/strong> <strong>\uad00\ub828\uc131<\/strong> <strong>\uc788\uace0<\/strong> <strong>\uc720\uc6a9\ud55c<\/strong> <strong>\uad11\uace0<\/strong> <strong>\uc0dd\uc131<\/strong><\/h3>\n<p>\uc18c\ube44\uc790\ub294 \ube44\ub514\uc624 \uad11\uace0\ub97c \uac74\ub108\ub6f8 \uc218 \uc788\ub294 \uc635\uc158\uc744 \uc120\ud638\ud558\uc9c0\ub9cc, \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\uc758 \uacbd\uc6b0 \uac74\ub108\ub6f0\ub294 \uacbd\ud5a5\uc774 \ub35c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 5\uba85 \uc911 2\uba85\uc774 \uad00\uc2ec \uc788\ub294 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\ub294 \ubb3c\ub860 \uc720\uc6a9\ud55c \uad00\ub828 \uc815\ubcf4\ub97c \ube44\ub514\uc624 \uad11\uace0\uc5d0 \ubcf4\uae38 \uc6d0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \uc2dc\uccad\uc790\uc758 4\ubd84\uc758 1\uc740 \ud2b9\ubcc4\ud55c \uc624\ud37c \ub610\ub294 \ud560\uc778\uc744 \ubc1b\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16131 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide3.png\" alt=\"Chart.\" width=\"1162\" height=\"448\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide3.png 1162w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide3-300x116.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide3-1024x395.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide3-768x296.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide3-630x243.png 630w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\" \/><\/p>\n<p>4\uba85 \uc911 1\uba85\uc758 \uc18c\ube44\uc790\ub294 \ubcf4\ub2e4 \uad00\ub828\uc131\uc774 \ub192\uc740 \uad11\uace0\ub97c \ubcfc \uc218 \uc788\ub3c4\ub85d \uad11\uace0\uc8fc\uc5d0\uac8c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\ub839\ub300 \uadf8\ub8f9 \uc911 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uac00 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud574 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\ub824\ub294 \uc758\ud5a5\uc774 \uac00\uc7a5 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16133 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide6.png\" alt=\"\" width=\"732\" height=\"674\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide6.png 732w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide6-300x276.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide6-630x580.png 630w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/p>\n<p>\ub354 \uc790\uc138\ud788 \ub4e4\uc5ec\ub2e4 \ubcf4\uba74, \uc18c\ube44\uc790 \uac70\uc758 3\ubd84\uc758 2\uac00 \uc5f0\ub839\uc774\ub098 \uc131\ubcc4 \uac19\uc740 \uc778\uad6c \ud1b5\uacc4\ud559 \ub370\uc774\ud130\ub97c \uad11\uace0\uc8fc\uc640 \uacf5\uc720\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3\ubd84\uc758 1\uc740 \uc628\ub77c\uc778 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\uac00 \ucd5c\uadfc\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub9de\ucdb0 \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16135 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide7.png\" alt=\"Chart.\" width=\"1172\" height=\"444\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide7.png 1172w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide7-300x114.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide7-1024x388.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide7-768x291.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide7-630x239.png 630w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/><\/p>\n<p>\uc18c\ube44\uc790\uac00 \uacf5\uc720\ud558\uae30\ub85c \uc120\ud0dd\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc55e\uc73c\ub85c \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc758 \ud575\uc2ec\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08 \uac00\uce58 \uad50\ud658\uc744 \uad6c\ucd95\ud574\ub193\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uad00\ub828\uc131 \uc788\uace0 \ub9de\ucda4\ud654\ub41c \ube44\ub514\uc624 \uad11\uace0\ub97c \ubcf4\ub294 \ub300\uac00\ub85c \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc8fc\ub294 \uc2dc\uccad\uc790\uac00 \uc6d0\ud558\ub294 \uad11\uace0 \uacbd\ud5d8\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud558\uace0 \uc81c\uacf5\ub41c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc62c\ubc14\ub978 \uad11\uace0 \ud30c\ud2b8\ub108\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc131\ud654\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c, \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ucd94\uac00\uc801\uc778 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uad11\uace0\uc8fc\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac15\ud654\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \ubdf0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ube44\ub514\uc624<\/strong> <strong>\uc778\uc0ac\uc774\ud2b8<\/strong><strong> #3: <\/strong><strong>\ucee4\ub125\ud2f0\ub4dc<\/strong><strong> TV <\/strong><strong>\uad11\uace0\uc5d0<\/strong> <strong>\ud22c\uc790<\/strong><\/h3>\n<p>\ucee4\ub125\ud2f0\ub4dc TV(CTV)\ub294 \uc778\ud130\ub137 \uc5f0\uacb0\uc774 \ub0b4\uc7a5\ub41c TV\ub610\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \uc7a5\uce58(\uc608: Apple TV, Amazon Fire Stick \ub610\ub294 Roku)\uc5d0\uc11c Over-the-Top(OTT) \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc2a4\ud2b8\ub9ac\ubc0d\ub418\ub294 \ud504\ub85c\uadf8\ub7a8 \ubc0f \uc601\ud654 \ub0b4\uc5d0\uc11c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uc7a5\uce58\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uc77c\uc8fc\uc77c\uc5d0 5\uc2dc\uac04 \uc774\uc0c1 \ubb34\ub8cc \uc2a4\ud2b8\ub9ac\ubc0d \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\uba70, 3\ubd84\uc758 1\uc740 2022\ub144\uc5d0 \ub354 \ub9ce\uc740 \ubb34\ub8cc \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ubb34\ub8cc \ubc0f \uc800\uac00 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub294 \uad11\uace0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc2dc\uccad\uc790 3\uba85 \uc911 2\uba85\uc740 \uc694\uae08\uc744 \uc808\uc57d\ud558\uae30 \uc704\ud574 \uad11\uace0\ub97c \ubcf4\ub294 \uc635\uc158\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uad11\uace0\uc8fc\uac00 \ubb34\ub8cc \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294 \ucc38\uc5ec\ub3c4 \ub192\uc740 \uc2dc\uccad\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ub9ce\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16137 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide4.png\" alt=\"\" width=\"1182\" height=\"488\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide4.png 1182w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide4-300x124.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide4-1024x423.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide4-768x317.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide4-630x260.png 630w\" sizes=\"auto, (max-width: 1182px) 100vw, 1182px\" \/><\/p>\n<p>\uc804 \uc138\uacc4 \ub300\ubd80\ubd84\uc758 \uc2dc\uccad\uc790\ub4e4\uc740 \ub3d9\uc77c\ud55c \uc774\uba54\uc77c ID\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \ubc0f \uc778\uc571 \uad6c\ub9e4\ub97c \ud558\uace0, \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc640 \uae30\ud0c0 \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc571\uc5d0 \uc561\uc138\uc2a4\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16139 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide8.png\" alt=\"Chart.\" width=\"1172\" height=\"420\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide8.png 1172w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide8-300x108.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide8-1024x367.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide8-768x275.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/11\/Slide8-630x226.png 630w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/><\/p>\n<p>\uc774\ub294 \ub9c8\ucf00\ud130\uac00 \uc548\uc804\ud558\uac8c \ud574\uc2dc\ub41c \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc0ac\uc6a9\ud574 \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110\uc5d0\uc11c \ube44\ub514\uc624 \uc2dc\uccad\uacfc \uad6c\ub9e4 \ud589\ub3d9\uc744 \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uad11\uace0 \ud30c\ud2b8\ub108\ub294 \ucd94\uac00\uc801\uc778 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ucc44\ub110 \ubc0f \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c \uc2dc\uccad \uc2b5\uad00\uc744 \ud2b9\uc815 \uc628\ub77c\uc778 \uad6c\ub9e4 \ud65c\ub3d9\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc791\ud560 \uc900\ube44\uac00 \ub418\uc168\uc2b5\ub2c8\uae4c? \ub2e4\uc74c \ube44\ub514\uc624 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub824\uba74 \uc5ec\uae30\ub97c \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624. \uc804\uccb4 \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\ub97c \ud655\uc778\ud558\uc2dc\ub824\uba74, \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc5f0\ub77d\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<h3><strong>\ucd94\uac00\uc801\uc778<\/strong> <strong>\ube44\ub514\uc624<\/strong> <strong>\uad11\uace0<\/strong> <strong>\ud301<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ea%b8%b0%ed%9a%8d\/\">2021 \ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\ub274\uc5bc:<\/a><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%ea%b4%91%ea%b3%a0-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ea%b8%b0%ed%9a%8d\/\"> \ucea0\ud398\uc778 \ubaa9\ud45c, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, KPI\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc0dd\uac01<\/a><\/li>\n<\/ul>\n<p><span style=\"font-size: xx-small;\"><sup>1<\/sup>\ud06c\ub9ac\ud14c\uc624 \ube44\ub514\uc624 &amp; \ucee4\ub125\ud2f0\ub4dc TV \uc124\ubb38 \uc870\uc0ac, \uc138\uacc4, 2021\ub144 2\ubd84\uae30, n=9221. \uc124\ubb38 \uc751\ub2f5\uc790\ub294 \uc2a4\ub9c8\ud2b8 TV \ub610\ub294 \uc778\ud130\ub137 TV \uc7a5\uce58\ub97c \uc0ac\uc6a9\ud574 \uc720\ub8cc \ub610\ub294 \ubb34\ub8cc \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \uc2dc\uccad\ud558\ub294 \uc18c\ube44\uc790<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube44\ub514\uc624\ub294 \ub2e4\ub978 \uc5b4\ub5a4 \ucf58\ud150\uce20\ubcf4\ub2e4 \uc18c\ube44\uc790\ub4e4\uc758 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. TV, \ucef4\ud4e8\ud130, \ud0dc\ube14\ub9bf, \uc2a4\ub9c8\ud2b8\ud3f0 \ub4f1 \uc5b4\ub514\uc11c\ub098 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud560 \uc218 \uc788\uc73c\uba70, \uc790\uc720\ub86d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub514\ub9e8\ub4dc \ubc29\uc2dd\uc73c\ub85c \uc5b8\uc81c, \uc5b4\ub514\uc11c, \ubb34\uc5c7\uc744 \uc2dc\uccad\ud560\uc9c0 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub208\uae38\uc744 \uc0ac\ub85c\uc7a1\ub294 \ud2b9\uc131\uc0c1, \ube44\ub514\uc624\ub294 \uc778\uae30 \uc788\ub294 \uad11\uace0 \ud3ec\ub9f7\uc785\ub2c8\ub2e4. \ube44\ub514\uc624\ub294 \ubab0\uc785\ub825\uc774 \ub192\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud130\ub294 \uc18c\ube44\uc790\uac00 \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud558\ub294 \ub3d9\uc548 \uc5b8\uc81c \uad11\uace0\ub97c \uac00\uc7a5 \uc798 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":16141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-16122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ube44\ub514\uc624 \uad11\uace0 \ud2b8\ub80c\ub4dc: 2021 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc5bb\uc740 3\uac00\uc9c0 \uad50\ud6c8 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"2021\ub144 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \ub354 \ub098\uc740 \ube44\ub514\uc624 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \uc138 \uac00\uc9c0 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2021-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ube44\ub514\uc624 \uad11\uace0 \ud2b8\ub80c\ub4dc: 2021 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc5bb\uc740 3\uac00\uc9c0 \uad50\ud6c8 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"2021\ub144 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \ub354 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