{"id":17420,"date":"2022-01-24T23:05:36","date_gmt":"2022-01-24T23:05:36","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=17420"},"modified":"2022-01-25T12:48:44","modified_gmt":"2022-01-25T12:48:44","slug":"2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/","title":{"rendered":"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574"},"content":{"rendered":"

2021\ub144\uc740 \uc801\uc751\uc758 \ud574\uc600\uc2b5\ub2c8\ub2e4. 2020\ub144\uc5d0 \ud070 \ud63c\ub780\uc744 \uacaa\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc1fc\ud551, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ubc29\uc2dd\uc5d0 \uc801\uc751\uc744 \ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\uc5d0 \uc801\uc751\ud55c\ub2e4\ub294 \uac83\uc774 \ud56d\uc0c1 \uc27d\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uc0c8\ub85c\uc6b4 \uc0c1\ud669\uc5d0 \uc775\uc219\ud574\uc9c0\uba74 \uc810\ucc28 \ub450\ub824\uc6c0\ub3c4 \uc0ac\ub77c\uc9d1\ub2c8\ub2e4. 2021\ub144\uc774 \uc801\uc751\uc758 \ud574\uc600\ub2e4\uba74, 2022\ub144\uc740 \uadf8\ub7f0 \uc801\uc751 \ud6c4 \ucee4\uba38\uc2a4, \ud601\uc2e0\uc774 \uacb0\ud569\ub418\uc5b4 ‘\uac00\uc18d\uc758 \ud574’\uac00 \ub420 \uac83\uc774\ub77c\ub294 \uc0dd\uac01\uc774 \ub4ed\ub2c8\ub2e4.<\/p>\n

\ud32c\ub370\ubbf9\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc740 \uc5ec\uc804\ud788 \ub0a8\uc544 \uc788\uc9c0\ub9cc, \uc62c\ud574\ub294 \ubaa8\ub450\uac00 \uc0b6\uc758 \ucd94\uc9c4\ub825\uc744 \uad6c\ucd95\ud560 \ud55c \ud574\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub098 19\uac00 \uc2dc\uc791\ub418\uba74\uc11c \ubbf8\ub904 \ub450\uc5c8\ub358 \uacc4\ud68d\uacfc \uc0b6\uc758 \ubcc0\ud654\ub97c \ucd94\uc9c4\ud558\uace0, \ub9c8\ucf00\ud130\ub294 \uace0\uac1d\uc758 \uc0b6\uc744 \uac00\uc7a5 \uc801\uc808\ud558\uac8c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ub098\uc544\uac00\uba70 \uad11\uace0\uc804\ub7b5\uc744 \ubbf8\ub798\uc5d0 \ub9de\uac8c \uc900\ube44\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc0c8\ud574\ub97c \uc2dc\uc791\ud558\uba74\uc11c \uc804\ub7b5\uc801 \uacc4\ud68d\uc744 \uc218\ub9bd\ud560 \ub54c \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud560 4\uac00\uc9c0 \uc804\ub9dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. <\/strong>\uc774\ucee4\uba38\uc2a4\uc758<\/strong> \uc131\uc7a5\uc774<\/strong> \uc624\ud508<\/strong> \uc778\ud130\ub137\uc744<\/strong> \uc9c0\uc18d\uc801\uc73c\ub85c<\/strong> \uacac\uc778\ud574\uc904<\/strong> \uac83\uc785\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc774\ucee4\uba38\uc2a4\ub294 2020\ub144\ubd80\ud130 \uc131\uc7a5 \uac00\ub3c4\ub97c \ub2ec\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. eMarketer\ub294 \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc774 2023\ub144\uae4c\uc9c0 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\uc744 \uc9c0\uc18d\ud558\uc5ec \uc804 \uc138\uacc4 \ucd1d \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc5d0\uc11c \ub354 \ub9ce\uc740 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uac8c \ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.1<\/sup> \ub9c8\ucf00\ud130\ub4e4\uc758 \uad11\uace0 \uc9c0\ucd9c\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. eMarketer\uac00 10\ub144 \uc804\ubd80\ud130 \ubd84\uc11d\uc744 \uc2dc\uc791\ud55c \uc774\ub798\ub85c \uc804 \uc138\uacc4 \uad11\uace0\uc9c0\ucd9c\uc740 2021\ub144 \ub9d0\uc5d0 \ub2e4\ub978 \uc5b4\ub5a4 \ub54c\ubcf4\ub2e4 \ube60\ub974\uac8c \uc131\uc7a5\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.2<\/sup>.<\/p>\n

\uadf8\ub7ec\ub098 \uc774\ucee4\uba38\uc2a4\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \uad6c\ub9e4\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc2e4\uc2dc\ud55c \uc18c\ube44\uc790 \uc2ec\ub9ac \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 10\uba85 \uc911 7\uba85(\uc18c\ube44\uc790\uc758 68%)\uc774 \uc804\uc5d0 \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\ub294 \uc0c1\ud488\uc774\ub098 \uc911\uc694\ud55c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc790\uc8fc \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uad00\ub828 \uac8c\uc2dc\ubb3c\uc744 \ud655\uc778\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.3<\/sup> The Harris Poll\uc758 \uc870\uc0ac\uc5d0\uc11c \uc18c\ube44\uc790\ub294 \uc778\ud130\ub137\uc5d0\uc11c 66%\uc758 \uc2dc\uac04\uc744 \uc18c\ube44\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790 \uc5ec\uc815\uc5d0\uc11c \uc778\ud130\ub137\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ub294\uc9c0\ub97c \ub2e4\uc2dc \ud55c\ubc88 \ud655\uc778\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.4<\/sup><\/p>\n

\uadf8\ub7ec\ub098 \ub3d9\uc77c\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uad11\uace0 \uc9c0\ucd9c\uc758 37%\ub9cc \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ud560\ub2f9\ub418\uc5b4, \ub9c8\ucf00\ud130\ub4e4\uacfc \uc18c\ube44\uc790\ub4e4 \uac04\uc5d0 \uac04\uadf9\uc774 \uc874\uc7ac\ud568\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. (\ub098\uba38\uc9c0 63%\ub294 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0 \uc9c0\ucd9c)4<\/sup> \uc774\uac83\uc740 \ub9c8\ucf00\ud130\uac00 \uc18c\ube44\uc790\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \ud658\uacbd\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub193\uce58\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

2. <\/strong>\ud37c\uc2a4\ud2b8<\/strong> \ud30c\ud2f0<\/strong> \ub370\uc774\ud130\uac00<\/strong> \ub9c8\ucf00\ud130\uc758<\/strong> \uc804\ub7b5\uc744<\/strong> \ucd94\uc9c4\ud574\uc904<\/strong> \uac83\uc785\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uaddc\uc815\uacfc \uc5c5\uacc4\uc758 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc5ed\ub7c9\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uba74\uc11c, \ub9c8\ucf00\ud130\ub4e4\uc740\u00a0 \ucd5c\ub300\ud55c \ub9ce\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130(\uc790\uc0ac \ub370\uc774\ud130)\ub97c \uc218\uc9d1\ud558\uace0 \uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc131\ud654\uc2dc\ud0a4\ub294 \ub370 \uacc4\uc18d \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 900\uba85 \uc774\uc0c1\uc758 \ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub610 \ub2e4\ub978 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, 10\uba85 \uc911 8\uba85(80%)\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \ud5a5\ud6c4 \uba87 \ub144 \ub3d9\uc548 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud310\uac00\ub984\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.5<\/sup><\/p>\n

\ud558\uc9c0\ub9cc \uc774\ub294 \ub9c8\ucf00\ud130 \uc5ed\ub7c9\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc77c\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ud14c\ud06c \ubc0f \ub300\ud589\uc0ac \ud30c\ud2b8\ub108\ub294 \ubb3c\ub860 \ud37c\ube14\ub9ac\uc154\ub3c4 Addressability\uc758 \ubbf8\ub798\ub97c \ud0d0\uc0c9\ud558\uace0 \uae38\uc744 \uc548\ub0b4\ud558\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 10\uba85 \uc911 \uac70\uc758 8\uba85(79%)\uc740 \uae30\uc220 \ud30c\ud2b8\ub108\uac00 \ub370\uc774\ud130 \ubcc0\ud654\ub97c \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.5<\/sup> \uc774\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14\uc744 \ud5a5\ud55c \uc5ec\uc815\uc774 \ubcf5\uc7a1\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub9c8\ucf00\ud130\uac00 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \uc7a5\ub2e8\uae30\uc801 \ubbf8\ub798\uc5d0 \uc131\uacf5\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc774\ub4e4\uacfc \ud611\ub825\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

3. <\/strong>\ucee4\uba38\uc2a4<\/strong> \ubbf8\ub514\uc5b4\uac00<\/strong> \ubb34\ub300\uc758<\/strong> \uc911\uc2ec\uc5d0<\/strong> \uc124<\/strong> \uac83\uc785\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uc774\ucee4\uba38\uc2a4\uc758 \ubd80\uc0c1\uacfc \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc5c5\uacc4\uc758 \uc911\uc810\uc740 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uc0ac\uc6a9\uc744 \uac00\uc18d\ud654\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4<\/a>\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc811\uadfc\ubc29\uc2dd\uc73c\ub85c, \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud574 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uad00\uc2ec\uc744 \ub04c\uba70, \ucee4\uba38\uc2a4 \uc131\uacfc(\ud310\ub9e4, \uc218\uc775, \ub9ac\ub4dc)\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc624\ub298\ub0a0 \uc6b0\ub9ac\uac00 \uc54c\uace0 \uc788\ub294 \ud0c0\uac9f\ud305\uc758 \uc5ed\ub7c9\uc744 \ub2a5\uac00\ud569\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc744 \ud30c\uc545\ud558\uace0 \uac00\uc7a5 \uc801\ud569\ud55c \ubc29\uc2dd\uc73c\ub85c \uc774\uc0c1\uc801\uc778 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc801\uadf9\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uad11\uace0\ub9cc \uc81c\uacf5\ud558\uace0, \uc0ac\uc804\uc5d0 \ub3d9\uc758\ud55c \uad11\uace0\uc8fc\uc758 \uad11\uace0\ub9cc \uc81c\uacf5\ud558\uc5ec, \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

4. <\/strong>\ube44\ub514\uc624<\/strong> \ubc0f<\/strong> \ucee4\ub125\ud2f0\ub4dc<\/strong> TV(CTV)<\/strong>\ub294<\/strong> \uacc4\uc18d<\/strong> \uc131\uc7a5\ud560<\/strong> \uac83\uc785\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\ube44\ub514\uc624\uc640 CTV\ub294 2022\ub144\uc5d0\ub3c4 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ucd5c\uc6b0\uc120 \uc21c\uc704\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \ube44\ub514\uc624 \uc2dc\uccad\uc790 9,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \ube44\ub514\uc624 \ubc0f CTV \ud604\ud669 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \uc751\ub2f5\uc790 5\uba85 \uc911 3\uba85\uc740 \ud39c\ub370\ubbf9 \uc774\uc804\ubcf4\ub2e4 \ud604\uc7ac Netflix, Hulu \ubc0f Disney+ \uac19\uc740 \uc720\ub8cc \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \ub354 \ub9ce\uc774 \uc2dc\uccad\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.6<\/sup><\/p>\n

\ub610\ud55c \uc2dc\uccad\uc790 3\uba85 \uc911 2\uba85\uc774 \uc8fc\ub2f9 5\uc2dc\uac04 \uc774\uc0c1 \uc720\ub8cc \ub3d9\uc601\uc0c1 \uc11c\ube44\uc2a4\ub97c \uc2a4\ud2b8\ub9ac\ubc0d\ud558\uace0 \uc788\uc73c\uba70, 3\ubd84\uc758 1 \uc774\uc0c1\uc774 2022\ub144\uc5d0 \ub354 \ub9ce\uc740 \uc720\ub8cc \ub610\ub294 \ubb34\ub8cc \ub3d9\uc601\uc0c1 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \uc2dc\uccad\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.6<\/sup> 60%\uc758 \uc2dc\uccad\uc790\ub4e4\uc740 \ud14d\uc2a4\ud2b8\ub9cc \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0 \ubcf4\ub2e4 \ube44\ub514\uc624 \uad11\uace0\ub97c \uc120\ud638\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. 2022\ub144\uc5d0\ub294 \uc2dc\uac01, \uc74c\ud5a5 \ubc0f \ubaa8\uc158\uc744 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\ub294 \uac83\uc774 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

“test and learn” <\/strong>\uc811\uadfc\ubc29\uc2dd\uc744<\/strong> \ub3c4\uc785\ud558\ub294<\/strong> 2022<\/strong>\ub144<\/strong><\/h3>\n

\uc0c8\ub85c\uc6b4 \ud574\uc758 \uc2dc\uc791\uc740 \uc778\uac04\uc73c\ub85c \ub610 \ub9c8\ucf00\ud130\ub85c\uc11c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc90d\ub2c8\ub2e4. \ucf54\ub85c\ub09819\uc640 \uad11\uace0\uc758 \ubbf8\ub798\ub294 \uc544\uc9c1 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \ubd80\ubd84\uc774 \ub9ce\uc774 \uc788\uc9c0\ub9cc, \ud14c\uc2a4\ud2b8\ud574\ubcf4\uace0 \ud559\uc2b5\ud558\ub294 \ubc29\uc2dd\uc744 \ucde8\ud558\uba74 \uc5b4\ub5a0\ud55c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc131\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ud559\uc2b5\uc740 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uac1c\uc120\ud558\uba70 \ub9c8\ucf00\ud130\uc758 \uacc4\ud68d\uc5d0 \ub610 \ub2e4\ub978 \ubbf8\ub798 \ub300\ube44\ucc45\uc744 \ucd94\uac00\ud558\uae30 \uc704\ud574 \uac00\uc18d\ub3c4\ub97c \ub192\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc774 \uc774\ub7ec\ud55c \uc811\uadfc\ubc29\uc2dd\uc744 \ub3c4\uc785\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud574 \ucca8\ub2e8 \uae30\uc220\uc744 \uad6c\ucd95\ud558\ub294 \uae00\ub85c\ubc8c AI, \ub370\uc774\ud130 \ubc0f \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uae30\uc5c5\u00a0IPONWEB\ub97c \uc778\uc218\ud558\uba70 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \uc804\ub7b5\uc744 \uac00\uc18d\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \ubc1c\uac78\uc74c\uc744 \ub0b4\ub514\ub3a0\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc778\uc218\ub294 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \ub300\uaddc\ubaa8 \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ub7b5\uc744 \uc644\ubcbd\ud558\uac8c \ub4b7\ubc1b\uce68\ud574\uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \uacbd\uc601\uc9c4\uc758 \ub2e4\ub978 \uc778\uc0ac\uc774\ud2b8\ub97c \uc6d0\ud558\uc2dc\uba74 \u00a02021\ub144 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc774 \ub9c8\ucf00\ud130\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uc21c\uac04\uc778 \uc774\uc720\ub97c \uc124\uba85\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 CEO \uba54\uac74 \ud074\ub77c\ucf04(Megan Clarken)\uc758 \ucd5c\uc2e0 \uac8c\uc2dc\ubb3c\uc744 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1<\/sup>eMarketer, 2021\ub144 8\uc6d4 19\uc77c<\/small>
\n2<\/sup>eMarketer, 2021\ub144 11\uc6d4 23\uc77c, \uc804 \uc138\uacc4 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c \uc5f0\ub9d0 \uc5c5\ub370\uc774\ud2b8<\/small>
\n3<\/sup>\ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc2ec\ub9ac \uc9c0\uc218, \uae00\ub85c\ubc8c(\uc624\uc2a4\ud2b8\ub808\uc77c\ub9ac\uc544, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc778\ub3c4, \uc774\ud0c8\ub9ac\uc544, \uc77c\ubcf8, \ud55c\uad6d, \uc2a4\ud398\uc778, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 11\uc6d4, N=3805<\/small>
\n4<\/sup>The Harris Poll \ubc0f OpenX, “\uc624\ud508 \uc6f9 vs. \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc”, 2020<\/small>
\n5<\/sup>\ud06c\ub9ac\ud14c\uc624 Google \ubc1c\ud45c \uc124\ubb38\uc870\uc0ac, \uae00\ub85c\ubc8c(\ud638\uc8fc, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc77c\ubcf8, \ud55c\uad6d, \uc601\uad6d \ubc0f \ubbf8\uad6d), 2021\ub144 7\uc6d4-10\uc6d4, N=914 \ub9c8\ucf00\ud130 <\/small>
\n6<\/sup>\ud06c\ub9ac\ud14c\uc624 \ube44\ub514\uc624 & \ucee4\ub125\ud2f0\ube0c TV \ud604\ud669 \uc124\ubb38\uc870\uc0ac, \uae00\ub85c\ubc8c(\ud638\uc8fc, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc774\ud0c8\ub9ac\uc544, \uc778\ub3c4, \uc77c\ubcf8, \ud55c\uad6d, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 4\uc6d4-6\uc6d4, N=9218. \uc124\ubb38 \uc751\ub2f5\uc790\ub294 \uc2a4\ub9c8\ud2b8 TV \ub610\ub294 \uc778\ud130\ub137 TV \uc7a5\uce58\ub97c \uc0ac\uc6a9\ud574 \uc720\ub8cc \ub610\ub294 \ubb34\ub8cc \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \uc2dc\uccad\ud558\ub294 \uc18c\ube44\uc790\uc785\ub2c8\ub2e4.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

2021\ub144\uc740 \uc801\uc751\uc758 \ud574\uc600\uc2b5\ub2c8\ub2e4. 2020\ub144\uc5d0 \ud070 \ud63c\ub780\uc744 \uacaa\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc1fc\ud551, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ubc29\uc2dd\uc5d0 \uc801\uc751\uc744 \ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\uc5d0 \uc801\uc751\ud55c\ub2e4\ub294 \uac83\uc774 \ud56d\uc0c1 \uc27d\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uc0c8\ub85c\uc6b4 \uc0c1\ud669\uc5d0 \uc775\uc219\ud574\uc9c0\uba74 \uc810\ucc28 \ub450\ub824\uc6c0\ub3c4 \uc0ac\ub77c\uc9d1\ub2c8\ub2e4. 2021\ub144\uc774 \uc801\uc751\uc758 \ud574\uc600\ub2e4\uba74, 2022\ub144\uc740 \uadf8\ub7f0 \uc801\uc751 \ud6c4 \ucee4\uba38\uc2a4, \ud601\uc2e0\uc774 \uacb0\ud569\ub418\uc5b4 ‘\uac00\uc18d\uc758 \ud574’\uac00 \ub420 \uac83\uc774\ub77c\ub294 \uc0dd\uac01\uc774 \ub4ed\ub2c8\ub2e4. \ud32c\ub370\ubbf9\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc740 \uc5ec\uc804\ud788 \ub0a8\uc544 \uc788\uc9c0\ub9cc, \uc62c\ud574\ub294 \ubaa8\ub450\uac00 \uc0b6\uc758 \ucd94\uc9c4\ub825\uc744 […]<\/p>\n","protected":false},"author":144,"featured_media":17421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-17420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc774\ucee4\uba38\uc2a4\uc640 \ud37c\uc2a4\ud2b8 \ub370\uc774\ud130\uc758 \ubd80\uc0c1\uc73c\ub85c 2022\ub144\uc740 \uac00\uc18d\uc758 \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ube57 \ud3ed\uc2a4(David Fox)\uc758 \ub2e4\ub978 \uad11\uace0 \uc804\ub9dd\uc744 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc774\ucee4\uba38\uc2a4\uc640 \ud37c\uc2a4\ud2b8 \ub370\uc774\ud130\uc758 \ubd80\uc0c1\uc73c\ub85c 2022\ub144\uc740 \uac00\uc18d\uc758 \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ube57 \ud3ed\uc2a4(David Fox)\uc758 \ub2e4\ub978 \uad11\uace0 \uc804\ub9dd\uc744 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/2022\ub144-\uad11\uace0-\uc804\ub9dd-\uac00\uc18d\uc758-\ud574\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-24T23:05:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T12:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Fox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Fox\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"David Fox\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/e68ccafca7aafbb934e69fb6a3dc95b1\"\n\t },\n\t \"headline\": \"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574\",\n\t \"datePublished\": \"2022-01-24T23:05:36+00:00\",\n\t \"dateModified\": \"2022-01-25T12:48:44+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/\"\n\t },\n\t \"wordCount\": 40,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png\",\n\t \"keywords\": [\n\t \"Ad Tech\",\n\t \"Commerce Media\",\n\t \"Executive Content\",\n\t \"Open Internet\"\n\t ],\n\t \"articleSection\": [\n\t \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png\",\n\t \"width\": 1201,\n\t \"height\": 651\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/e68ccafca7aafbb934e69fb6a3dc95b1\",\n\t \"name\": \"David Fox\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/777e66ede20c2ce981d6f984d3e973f0\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/david-fox-scaled-1-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/david-fox-scaled-1-96x96.jpg\",\n\t \"caption\": \"David Fox\"\n\t },\n\t \"description\": \"David Fox is Chief Commercial Officer and Chief Development Officer at Criteo. He\u2019s responsible for overseeing the growth of our Marketing Solutions among agencies, brands, and channel partners, in addition to corporate development and strategic partnerships at Criteo. Prior to this, David spent 25 years working at Fortune 500 companies and start-ups and sits on several boards of directors and advisory boards. David has deep international and marketplace experience having lived abroad for several years for Akamai Technologies and also founding two successful technology platforms in the business aviation and supply chain industries, Stellar Labs and Agistix. David graduated from Denison University and holds an MBA from Santa Clara University. He has been a member of YPO since 2007.\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/davidfox\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574 | KR - Criteo","description":"\uc774\ucee4\uba38\uc2a4\uc640 \ud37c\uc2a4\ud2b8 \ub370\uc774\ud130\uc758 \ubd80\uc0c1\uc73c\ub85c 2022\ub144\uc740 \uac00\uc18d\uc758 \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ube57 \ud3ed\uc2a4(David Fox)\uc758 \ub2e4\ub978 \uad11\uace0 \uc804\ub9dd\uc744 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/","og_locale":"ko_KR","og_type":"article","og_title":"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574 | KR - Criteo","og_description":"\uc774\ucee4\uba38\uc2a4\uc640 \ud37c\uc2a4\ud2b8 \ub370\uc774\ud130\uc758 \ubd80\uc0c1\uc73c\ub85c 2022\ub144\uc740 \uac00\uc18d\uc758 \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ube57 \ud3ed\uc2a4(David Fox)\uc758 \ub2e4\ub978 \uad11\uace0 \uc804\ub9dd\uc744 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/2022\ub144-\uad11\uace0-\uc804\ub9dd-\uac00\uc18d\uc758-\ud574\/","og_site_name":"KR - Criteo","article_published_time":"2022-01-24T23:05:36+00:00","article_modified_time":"2022-01-25T12:48:44+00:00","og_image":[{"width":1201,"height":651,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png","type":"image\/png"}],"author":"David Fox","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Fox","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/"},"author":{"name":"David Fox","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/e68ccafca7aafbb934e69fb6a3dc95b1"},"headline":"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574","datePublished":"2022-01-24T23:05:36+00:00","dateModified":"2022-01-25T12:48:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/"},"wordCount":40,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png","keywords":["Ad Tech","Commerce Media","Executive Content","Open Internet"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/21-Criteo-Holiday-Blog-Image_Blog-Image-14.png","width":1201,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/2022%eb%85%84-%ea%b4%91%ea%b3%a0-%ec%a0%84%eb%a7%9d-%ea%b0%80%ec%86%8d%ec%9d%98-%ed%95%b4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"2022\ub144 \uad11\uace0 \uc804\ub9dd-\uac00\uc18d\uc758 \ud574"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/e68ccafca7aafbb934e69fb6a3dc95b1","name":"David Fox","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/777e66ede20c2ce981d6f984d3e973f0","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/david-fox-scaled-1-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/05\/david-fox-scaled-1-96x96.jpg","caption":"David Fox"},"description":"David Fox is Chief Commercial Officer and Chief Development Officer at Criteo. He\u2019s responsible for overseeing the growth of our Marketing Solutions among agencies, brands, and channel partners, in addition to corporate development and strategic partnerships at Criteo. Prior to this, David spent 25 years working at Fortune 500 companies and start-ups and sits on several boards of directors and advisory boards. David has deep international and marketplace experience having lived abroad for several years for Akamai Technologies and also founding two successful technology platforms in the business aviation and supply chain industries, Stellar Labs and Agistix. David graduated from Denison University and holds an MBA from Santa Clara University. He has been a member of YPO since 2007.","url":"https:\/\/www.criteo.com\/kr\/blog\/author\/davidfox\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/17420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=17420"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/17420\/revisions"}],"predecessor-version":[{"id":17425,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/17420\/revisions\/17425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/17421"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=17420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=17420"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=17420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}