{"id":17478,"date":"2022-02-15T14:36:25","date_gmt":"2022-02-15T14:36:25","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=17478"},"modified":"2022-02-15T14:59:15","modified_gmt":"2022-02-15T14:59:15","slug":"%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/","title":{"rendered":"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4"},"content":{"rendered":"<p>\uc81c\uac00 \ub9ce\uc774 \ubc1b\ub294 \uc9c8\ubb38 \uc911 \ud558\ub098\ub294 &#8220;\ubb34\uc2a8 \uc77c \ub54c\ubb38\uc5d0 \ubc24\uc5d0 \uc7a0 \ubabb \ub4dc\ub294 \uac74\uac00\uc694?&#8221; \uc785\ub2c8\ub2e4. \ubaa8\ub450\uac00 \uadf8\ub807\ub4ef \uc5ec\ub7ec \uac00\uc9c0 \uace0\ubbfc\uac70\ub9ac\uac00 \uc788\uc9c0\ub9cc, \uadf8 \uc911\uc5d0\uc11c\ub3c4 &#8220;\ub9cc\uc57d\uc5d0&#8221;\ub85c \uc2dc\uc791\ud558\ub294 \ubb38\uc81c\uac00 \ud2b9\ud788 \ub2e4\ub978 \uac83\ubcf4\ub2e4 \uc7a0 \ubabb \ub4e4\uac8c \ud558\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \u201c\ub9cc\uc57d \uc624\ud508 \uc778\ud130\ub137\uc774 \uc0ac\ub77c\uc9c4\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694?\u201d \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc5c5 \ubbf8\uc158\uc740 \uc804 \uc138\uacc4\uc758 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc5d0\uac8c \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774\uc9c0\ub9cc, \uc624\ud508 \uc778\ud130\ub137\uc758 \uc874\uc7ac\ub294 \uad11\uace0 \ubd84\uc57c\ub97c \ud6e8\uc52c \ub6f0\uc5b4 \ub118\uc5b4 \ubc29\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>\uc778\ud130\ub137\uc740 \uc6b0\ub9ac \uc77c\uc0c1 \uc0dd\ud65c\uc758 \uc77c\ubd80\uac00 \ub418\uc5c8\uc73c\uba70, \uc624\ud508 \uc778\ud130\ub137\uc740 \ub2e4\uc591\uc131, \ud615\ud3c9\uc131 \ubc0f \ud3ec\uc6a9\uc131\uc758 \uc6d0\uce59\uc744 \ub300\ubcc0\ud569\ub2c8\ub2e4. \uc778\ud130\ub137\uc5d0\uc11c \uc6b0\ub9ac\ub294 \ud06c\uace0 \uc791\uc740 \uae30\uc5c5\ub4e4\uc5d0 \ub300\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ub4e3\uac8c \ub418\uace0, \ubcf4\uac8c \ub418\uace0, \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2e0\uaddc \ubc0f \uae30\uc874 \ub3c5\ub9bd \ucf58\ud150\ud2b8 \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \uc18c\uaddc\ubaa8 \ud37c\ube14\ub9ac\uc154\ub294 \uc544\uc774\ub514\uc5b4\uc640 \ucf58\ud150\uce20\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac00\uc9c0\uac8c \ub418\uace0, \uc18c\uc0c1\uacf5\uc778\uacfc \uc2e0\uc0dd DTC \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\ub4e4\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\uc785\uc2dc\ud0ac \uc218 \uc788\uc73c\uba70, \uc0ac\ub78c\ub4e4\uc774 \ucf58\ud150\uce20\uc5d0 \uc81c\ud55c \uc5c6\uc774 \ubb34\ub8cc\ub85c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc624\ud508 \uc778\ud130\ub137\uc774 \uc5c6\ub2e4\uba74 \uc18c\ube44\uc790\uc758 \uc628\ub77c\uc778 \uacbd\ud5d8\uc740 \uc81c\ud55c\ub420 \uac83\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \ubb34\uc5c7\uc744 \ubcf4\uace0, \uc5b4\ub514\uc5d0\uc11c, \uc5b4\ub5bb\uac8c \uad6c\ub9e4\ub97c \ud558\ub294\uc9c0\ub294 \ubb3c\ub860, \uc6b0\ub9ac\uac00 \uc544\uc9c1\uc740 \uc774\ud574\ud560 \uc218 \uc5c6\ub294 \ubc29\uc2dd\uc73c\ub85c \uc0ac\ud68c\uc758 \uc9c4\ud654\ub97c \uc774\ub044\ub294 \ub2e4\ub978 \ub9ce\uc740 \uc694\uc18c\ub4e4\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc54c \uc218 \uc5c6\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc778\ud130\ub137\uc758 \ubbf8\ub798\uac00 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0 \uc0c1\uc0c1\ud574\ubcf4\uba74, \uac00\ub2a5\uc131\uc740 \ubb34\ud55c\ud569\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc815\uc758\ud558\ub294 \uc5f4\ub9b0 \uc5f0\uacb0\uc744 \uc704\ud55c \uc18c\uc2a4\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uc120\ud0dd\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\ub294 \uc624\ud508 \uc778\ud130\ub137\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uadf8\ub7ec\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ubcf4\ud638\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc0ac\ud68c\uac00 \uc6f93\uc640 \uba54\ud0c0\ubc84\uc2a4\ub97c \ud0d0\uc0c9\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c, \uc77c\uc0c1\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc624\ud508 \uc778\ud130\ub137\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc120\ud0dd\uc744 \ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc624\ud508<\/strong> <strong>\uc778\ud130\ub137\uc5d0<\/strong> <strong>\ub300\ud55c<\/strong> <strong>\ud22c\uc790<\/strong><\/h3>\n<p>\uc624\ud508 \uc778\ud130\ub137\uc774 \uacc4\uc18d\ud574\uc11c \ubc88\uc131\ud558\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74, \uc18c\ube44\uc790\uc640 \ub9c8\ucf00\ud130\uac00 \ubaa8\ub450 \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4\uc0b0\uc5c5\uc758 \uacbd\uc6b0\uc5d0\ub294, \uc2dc\uac04\uacfc \uad00\uc2ec\uc744 \ud22c\uc790\ud558\ub294 \uac83\ub3c4 \uac70\uae30\uc5d0 \ud3ec\ud568\ub420 \uac83\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc774\ubbf8 \uadf8\ub807\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c, \ud06c\ub9ac\ud14c\uc624\uac00 \uc2e4\uc2dc\ud55c \uc18c\ube44\uc790 \uc2ec\ub9ac\uc9c0\uc218 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c, \uc804 \uc138\uacc4 \uc18c\ube44\uc790 10\uba85 \uc911 7\uba85(68%)\uc774 \uc804\uc5d0 \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\ub294 \uc0c1\ud488\uc774\ub098 \uc911\uc694\ud55c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc624\ud508 \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uc720\uc775\ud55c \uac8c\uc2dc\ubb3c\uc744 \uc790\uc8fc \ud655\uc778\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<sup>1<\/sup><\/p>\n<p>\uad6c\ub9e4\uc790\uc758 43%\ub294 Amazon\uc5d0\uc11c \ubcf4\ub294 \ub9ac\ubdf0\ubcf4\ub2e4 \ub3c5\ub9bd\uc801\uc778 \ub9ac\ubdf0 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ubcf4\ub294 \ub9ac\ubdf0\ub97c \ub354 \uc2e0\ub8b0\ud569\ub2c8\ub2e4. \ubc18\uba74 \uad6c\ub9e4\uc790\uc758 20%\ub294 \uadf8 \ubc18\ub300\uc758 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<sup>1<\/sup> \ubd84\uba85\ud788, \uc18c\ube44\uc790\ub4e4\uc740 \uadf8\ub4e4\uc774 \ub2f5\uc744 \uc6d0\ud560 \ub54c \uc624\ud508 \uc778\ud130\ub137\uc5d0 \uc758\uc9c0\ud558\ub294\ub370, \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uc55e\uc73c\ub85c \ub354\uc6b1 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub0a0 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\uc758 \uc785\uc7a5\uc5d0\uc11c \uc624\ud508 \uc778\ud130\ub137\uc740 \ub3d9\ub4f1\ud558\uac8c \uacbd\uc7c1\ud560 \uc218 \uc788\ub294 \uc7a5\uc18c\ub97c \uc9c0\uc6d0\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \ud604\uba85\ud55c \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. Harris Poll\uc774 2020\ub144 \uc218\ud589\ud55c \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc758 \ub300\ubd80\ubd84(66%)\uc744 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ud560\ub2f9\ub41c \ub9c8\ucf00\ud130\uc758 \uad11\uace0 \ube44\uc6a9\uc740 37%\uc5d0 \ubd88\uacfc\ud558\uace0, \ub098\uba38\uc9c0 63%\ub294 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0 \uc9c0\ucd9c\ub429\ub2c8\ub2e4.<sup>2<\/sup><\/p>\n<p>\uc774\ub7ec\ud55c \uac04\uadf9\uc740 \uc624\ud508 \uc778\ud130\ub137\uc774 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\ub9cc\ud07c \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud56d\uc0c1 \ud6a8\uc728\uc801\uc774\uc9c0\ub294 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \uc5ec\ub7ec \ud30c\ud2b8\ub108\uc640 \uc194\ub8e8\uc158\uc744 \ubcf4\uc720\ud558\ub294 \uac83\uc774 \uc55e\uc73c\ub85c \ub098\uc544\uac00\ub294 \ub370 \ub354 \uc5b4\ub824\uc6b4 \ubc29\ubc95\uc73c\ub85c \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac00\ub054\uc740 \uc62c\ubc14\ub978 \uc120\ud0dd\uc774 \uac00\uc7a5 \uc26c\uc6b4 \uc120\ud0dd\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc624\ud508 \uc778\ud130\ub137\uc758 \ubbf8\ub798\ub97c \uc704\ud574 \uc2f8\uc6b0\uace0 \uace0\uac1d\ub4e4\uc774 \uc2e0\ub8b0\ud558\uace0 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\ub4e4\uacfc \uc18c\ud1b5\ud558\ub824\uba74, \uc624\ud508 \uc778\ud130\ub137\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub354<\/strong> <strong>\ub098\uc740<\/strong> <strong>\uc624\ud508<\/strong> <strong>\uc778\ud130\ub137<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137\uc744 \uc9c0\uc6d0\ud558\uace0 \ub9c8\ucf00\ud130\uc640 \uc18c\ube44\uc790 \ubaa8\ub450\uc5d0\uac8c \ub354 \ub098\uc740 \uc778\ud130\ub137\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. Commerce Media Platform \uc804\ubc18\uc5d0\uc11c \uc218\uc694\uc640 \uacf5\uae09\uc744 \uc5f0\uacb0\ud568\uc73c\ub85c\uc368, \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137 \uad11\uace0\ub97c \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uac00\uc7a5 \uc26c\uc6b4 \uc120\ud0dd\uc774\uc790 \uc62c\ubc14\ub978 \uc120\ud0dd\uc73c\ub85c \ub9cc\ub4e4\uace0\uc790 \ud569\ub2c8\ub2e4. \uc704\uce58\ub97c \uc9c0\uc815\ud560 \uc218 \uc788\uace0 \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uc624\ud508 \uc778\ud130\ub137\uc5d0 \uad11\uace0\ub97c \uc27d\uac8c \uac8c\uc7ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uba74, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ubaa8\ub4e0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 \ube44\uc804\uc774\uba70 \uc774\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud55c \ub2e8\uacc4\ub97c \ubc1f\uace0 \uc788\uc2b5\ub2c8\ub2e4. Commerce Media Platform \uc81c\ud488\uc744 \uac15\ud654\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\ucd08\ub85c TV \uad11\uace0\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\uc640 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c \uc18d\uc5d0 \uc624\ud508 \uc778\ud130\ub137\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774 TV \uad11\uace0\ub97c \uc5ec\ub7ec\ubd84\uacfc \uacf5\uc720\ud558\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \uc5ec\uc131 \uac10\ub3c5\uc778 Floria Sigismondi\uc640 \uc5ec\uc131\uc774 \uc8fc\ub3c4\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud300\uc758 Tiffany Appleton, Kirstin Roquemore\uac00 \uc81c\uc791\ud588\uc73c\uba70, \uc6b0\ub9ac\uc758 \uc601\uc6c5 \u2018\uc544\ubc14(AVA)\u2019\ub97c \uc5f0\uae30\ud558\ub294 \uc5ec\ubc30\uc6b0 Yinka Olorunnife\uac00 \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc57d\uc18d\uc740 \ubb3c\ub860 \ub2e4\uc591\uc131, \ud615\ud3c9\uc131 \ubc0f \ud3ec\uc6a9\uc131\uc5d0 \ub300\ud55c \uc57d\uc18d\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/b2gyi8c35d.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 50px 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_b2gyi8c35d videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/b2gyi8c35d\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\uc6b0\ub9ac \ubaa8\ub450\ub294 \uc9c0\uae08\ubd80\ud130 \uc624\ud508 \uc778\ud130\ub137\uc744 \uc704\ud574 \uc801\uadf9\uc801\uc73c\ub85c \ub098\uc11c\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc6d0\ud558\ub294 \uacf3\uc744 \ubc29\ubb38\ud558\uace0, \uc6d0\ud558\ub294 \uacf3\uc5d0\uc11c \uad6c\ub9e4\ud558\uba70, \uc6d0\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uc778\ud130\ub137\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc6d0\uc744 \uc544\ub07c\uc9c0 \uc54a\uc73c\uba70 \uc5c5\uacc4\ub97c \uc704\ud574 \uc774\ub7ec\ud55c \uacb0\uc2ec\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc6b0\uc120\uc21c\uc704\uc5d0 \ub458 \uac83\uc785\ub2c8\ub2e4. \ubbf8\ub798\uac00 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uc9c0\ub294 \uc544\ubb34\ub3c4 \ubaa8\ub985\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc6b0\ub9ac \ubaa8\ub450 \uc758\uc9c0\ud558\ub294 \uc778\ud130\ub137\uc744 \ucc45\uc784\uc9c8 \uc218\ub294 \uc788\uc2b5\ub2c8\ub2e4. \ucc45\uc784\uc744 \uc9c4\ub2e4\ub294 \uac83\uc774 \ubd80\ub2f4\uc2a4\ub7ec\uc6b8 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc798 \uc555\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \ubc24\uc5d0\ub3c4 \uc7a0 \ubabb \uc774\ub8e8\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc800\ub294 \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \ubb34\uc2a8 \uc77c\uc744 \ud558\ub0d0\ub294 \uc9c8\ubb38\uc744 \ubc1b\uc73c\uba74 \u201c\ub354 \ub098\uc740 \uc778\ud130\ub137\uc744 \ub9cc\ub4e4\uace0 \uc788\ub2e4\u201d\uace0 \ub300\ub2f5\ud558\ub77c\uace0 \ub9d0\ud558\uace4 \ud569\ub2c8\ub2e4. \uadf8\uac83\uc774 \ud06c\ub9ac\ud14c\uc624\uac00 \uc9c0\uae08 \ud558\uace0 \uc788\ub294 \uc77c\uc774\uace0 \uc6b0\ub9ac\uac00 \ub9e4\uc77c \uc77c\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \uc778\uc9c0\ud558\uba74 \uc800\ub294 \uc7a0\uc744 \uc870\uae08 \ub354 \ud3b8\uc548\ud558\uac8c \uc798 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub3c4 \uadf8\ub9ac\uace0 \uc5b8\uc81c\ub098 \u2018the future is wide open.\u2019<\/p>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \uc624\ud508 \uc778\ud130\ub137\uc758 \ubbf8\ub798\ub97c \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/future.criteo.com\/\" target=\"_blank\" rel=\"noopener\">\uc5ec\uae30<\/a>\ub97c \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p><sup>1<\/sup><span style=\"font-size: 12.8px;\">\ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc2ec\ub9ac \uc9c0\ud45c, \uae00\ub85c\ubc8c(\uc624\uc2a4\ud2b8\ub808\uc77c\ub9ac\uc544, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc778\ub3c4, \uc774\ud0c8\ub9ac\uc544, \uc77c\ubcf8, \ud55c\uad6d, \uc2a4\ud398\uc778, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 11\uc6d4, N=3805 <\/span><\/p>\n<p><small><sup>2<\/sup>The Harris Poll \ubc0f OpenX, \u2018\uc624\ud508 \uc6f9 vs. \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\u2019, 2020 <\/small><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/careers.criteo.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17490 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/KR-22-Banner-CMP-Brand-Page-01.png\" alt=\"\" width=\"2048\" height=\"514\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/KR-22-Banner-CMP-Brand-Page-01.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/KR-22-Banner-CMP-Brand-Page-01-300x75.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/KR-22-Banner-CMP-Brand-Page-01-1024x257.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/KR-22-Banner-CMP-Brand-Page-01-768x193.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/KR-22-Banner-CMP-Brand-Page-01-1536x386.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/KR-22-Banner-CMP-Brand-Page-01-630x158.png 630w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc81c\uac00 \ub9ce\uc774 \ubc1b\ub294 \uc9c8\ubb38 \uc911 \ud558\ub098\ub294 &#8220;\ubb34\uc2a8 \uc77c \ub54c\ubb38\uc5d0 \ubc24\uc5d0 \uc7a0 \ubabb \ub4dc\ub294 \uac74\uac00\uc694?&#8221; \uc785\ub2c8\ub2e4. \ubaa8\ub450\uac00 \uadf8\ub807\ub4ef \uc5ec\ub7ec \uac00\uc9c0 \uace0\ubbfc\uac70\ub9ac\uac00 \uc788\uc9c0\ub9cc, \uadf8 \uc911\uc5d0\uc11c\ub3c4 &#8220;\ub9cc\uc57d\uc5d0&#8221;\ub85c \uc2dc\uc791\ud558\ub294 \ubb38\uc81c\uac00 \ud2b9\ud788 \ub2e4\ub978 \uac83\ubcf4\ub2e4 \uc7a0 \ubabb \ub4e4\uac8c \ud558\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \u201c\ub9cc\uc57d \uc624\ud508 \uc778\ud130\ub137\uc774 \uc0ac\ub77c\uc9c4\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694?\u201d \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc5c5 \ubbf8\uc158\uc740 \uc804 \uc138\uacc4\uc758 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc5d0\uac8c \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0\ub97c [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":17481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-17478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"Protecting the open internet has never been more important. Hear from Megan Clarken on why marketers need to support the open internet now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"Protecting the open internet has never been more important. Hear from Megan Clarken on why marketers need to support the open internet now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ubbf8\ub798\uc758-\ub2f9\uc2e0\uc744-\uc704\ud55c-\uc624\ud508-\uc778\ud130\ub137\uc744-\ub9cc\ub4ed\ub2c8\ub2e4\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T14:36:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T14:59:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Clarken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Clarken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Megan Clarken\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba\"\n\t            },\n\t            \"headline\": \"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4\",\n\t            \"datePublished\": \"2022-02-15T14:36:25+00:00\",\n\t            \"dateModified\": \"2022-02-15T14:59:15+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/\"\n\t            },\n\t            \"wordCount\": 33,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg\",\n\t            \"keywords\": [\n\t                \"Executive Content\",\n\t                \"Open Internet\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg\",\n\t            \"width\": 1200,\n\t            \"height\": 650\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba\",\n\t            \"name\": \"Megan Clarken\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/01efaac5ca4d82cfc9bd752fe11a6437\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg\",\n\t                \"caption\": \"Megan Clarken\"\n\t            },\n\t            \"description\": \"Megan Clarken served as the Chief Executive Officer at Criteo from November 2019-February 2025. Prior to Criteo, she served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. Before she was dubbed \u201cone of the most important people in media,\u201d by Adweek, Megan was an Olympic class athlete, using her perseverance and resilience to pivot into a successful career in technology. Today, she\u2019s received several accolades including the 2020 HERoes 100 Women Role Model Executives, 2019 National Organization of Women: Women of Power and Influence and the 2016 Multi-Channel News: Wonder Women. Originally from New Zealand, Megan held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and ninemsn.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/meganclarken\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/meganclarken\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4 | KR - Criteo","description":"Protecting the open internet has never been more important. Hear from Megan Clarken on why marketers need to support the open internet now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/","og_locale":"ko_KR","og_type":"article","og_title":"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4 | KR - Criteo","og_description":"Protecting the open internet has never been more important. Hear from Megan Clarken on why marketers need to support the open internet now.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ubbf8\ub798\uc758-\ub2f9\uc2e0\uc744-\uc704\ud55c-\uc624\ud508-\uc778\ud130\ub137\uc744-\ub9cc\ub4ed\ub2c8\ub2e4\/","og_site_name":"KR - Criteo","article_published_time":"2022-02-15T14:36:25+00:00","article_modified_time":"2022-02-15T14:59:15+00:00","og_image":[{"width":1200,"height":650,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg","type":"image\/jpeg"}],"author":"Megan Clarken","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Megan Clarken","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/"},"author":{"name":"Megan Clarken","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba"},"headline":"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4","datePublished":"2022-02-15T14:36:25+00:00","dateModified":"2022-02-15T14:59:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/"},"wordCount":33,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg","keywords":["Executive Content","Open Internet"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/02\/22-Blog-Brand-Awareness-1200x650-1.jpg","width":1200,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%af%b8%eb%9e%98%ec%9d%98-%eb%8b%b9%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7%ec%9d%84-%eb%a7%8c%eb%93%ad%eb%8b%88%eb%8b%a4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ubbf8\ub798\uc758 \ub2f9\uc2e0\uc744 \uc704\ud55c \uc624\ud508 \uc778\ud130\ub137\uc744 \ub9cc\ub4ed\ub2c8\ub2e4"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/17e289023c19257e1d23f8633eb1cbba","name":"Megan Clarken","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/01efaac5ca4d82cfc9bd752fe11a6437","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2020\/03\/Megan-Clarken_Headshot_casual-819x1024-1-96x96.jpg","caption":"Megan Clarken"},"description":"Megan Clarken served as the Chief Executive Officer at Criteo from November 2019-February 2025. Prior to Criteo, she served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. Before she was dubbed \u201cone of the most important people in media,\u201d by Adweek, Megan was an Olympic class athlete, using her perseverance and resilience to pivot into a successful career in technology. Today, she\u2019s received several accolades including the 2020 HERoes 100 Women Role Model Executives, 2019 National Organization of Women: Women of Power and Influence and the 2016 Multi-Channel News: Wonder Women. Originally from New Zealand, Megan held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and ninemsn.","sameAs":["https:\/\/www.linkedin.com\/in\/meganclarken"],"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/meganclarken\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/17478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=17478"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/17478\/revisions"}],"predecessor-version":[{"id":17491,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/17478\/revisions\/17491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/17481"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=17478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=17478"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=17478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}