{"id":17737,"date":"2022-05-23T20:48:22","date_gmt":"2022-05-23T20:48:22","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=17737"},"modified":"2022-05-23T20:49:08","modified_gmt":"2022-05-23T20:49:08","slug":"%ec%98%a4%ed%94%88-%ec%9b%b9%ec%97%90%ec%84%9c-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4%ec%9d%98-%eb%b6%80%ec%83%81","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%98%a4%ed%94%88-%ec%9b%b9%ec%97%90%ec%84%9c-%eb%a6%ac%ed%85%8c%ec%9d%bc-%eb%af%b8%eb%94%94%ec%96%b4%ec%9d%98-%eb%b6%80%ec%83%81\/","title":{"rendered":"\uc624\ud508 \uc6f9\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1"},"content":{"rendered":"<p>\uad6c\uae00, \ud398\uc774\uc2a4\ubd81, \uc544\ub9c8\uc874, \uc560\ud50c \ub4f1 &#8216;\ube454&#8217;\ub294 \uc624\ub7ab\ub3d9\uc548 \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\uc640 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub3d9\uc758\uc5b4\ucc98\ub7fc \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \ud558\ub098\ub294 \ub2e4\ub978 \ud558\ub098 \uc5c6\uc774\ub294 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc758 \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uadfc \uc5f0\uad6c \ubcf4\uace0\uc11c \u00a0<em><strong>&#8216;\ucee4\uba38\uc2a4\uc758 \ubbf8\ub798 &#8211; \uc624\ud508 \uc6f9\uc5d0\uc11c\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\u2019<\/strong><\/em>\uc5d0 \ub530\ub974\uba74, \uc601\uad6d \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac\uc758 \uace0\uc704 \uc784\uc6d0\ub4e4\uc740 1\ub144 \ub9cc\uc5d0 \uc774\ub7ec\ud55c \ucc44\ub110\uc5d0\uc11c\uc758 \ud310\ub9e4 \ube44\uc6a9\uc774 27%\ub098 \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac \uc784\uc6d0\uacfc \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc758 \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc758 \ub300\ub300\uc801\uc778 \ubcc0\ud654\uc640 \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc758 \ubbf8\ub798\ub85c \uc778\ud574 \ubb38\uc81c\ub294 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \ub9c8\ucf00\ud130\ub294 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694? \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \ud574\uacb0 \ubc29\ubc95\uc740 \uc9c0\ucd9c\uc744 \ub298\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. Facebook\uc774\ub098 Apple \uac19\uc740 \u2018\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\u2019\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc804\ub144 \ub300\ube44 29% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud22c\uc790 \uc218\uc775\uc744 \uc904\uc774\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\ub294 \uac83\uc740 \uc7a5\uae30\uc801\uc778 \ud574\uacb0\ucc45\uc774 \ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ud6e8\uc52c \ub354 \uc2e4\uc6a9\uc801\uc778 \ub300\uc548\uc73c\ub85c \ub4f1\uc7a5\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\uc758 \uc804\ub7b5\uc5d0\uc11c \ube60\ub974\uac8c \uc911\uc694\ud55c \uc694\uc18c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc544\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud3d0\uc1c4\ud615<\/strong> <strong>\ud50c\ub7ab\ud3fc\uc744<\/strong> <strong>\ub118\uc5b4<\/strong><\/h3>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc8fc\uc694 \uc774\uc810 \uc911 \ud558\ub098\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \ud310\ub9e4 \uc2dc\uc810\uc5d0\uc11c \uc81c\ud488 \uad11\uace0\ub97c \ub2e4\ub978 \uc81c\ud488 \ubaa9\ub85d\uacfc \uacb0\ud569\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790 \uc911 \uc808\ubc18 \uc774\uc0c1\uc774 \uc774\ub97c \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \ucea0\ud398\uc778\uacfc \ube44\uad50\ud574 \ub450\ub4dc\ub7ec\uc9c0\ub294 \uc774\uc810\uc73c\ub85c \uaf3d\uc558\uc73c\uba70, \uadf8 \uc678\uc5d0\ub3c4 \uc138\ubd80\uc801\uc778 \uace0\uac1d \ud0c0\uac9f\ud305(51%), \uc2e4\uc81c \uad6c\ub9e4\uc640\uc758 \uad00\ub828\uc131(58%), \ud310\ub9e4 \uc99d\uac00(53%)\ub97c \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubd84\uc57c\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc131\uacfc\ub294 \uad00\ub828\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ub370\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uac00 \ubcf4\uc720\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0\uc11c \ub3c4\ucd9c\ub41c \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uaddc\ubaa8\ub97c \uc801\uc808\ud558\uac8c \uc870\uc815\ud558\uace0 \uad11\uace0\uc8fc\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uace0\uc790 \ud558\ub294 \uc778\ub9c8\ucf13 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub294 \uadfc\ubcf8\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud55c \uad11\uace0 \ud658\uacbd\uc73c\ub85c, \uc624\ub798 \uc804\uc5d0 \uad6c\ucd95\ub418\uc5b4 \uacac\uace0\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub9ac\ud14c\uc77c\ub7ec \ub3c4\uba54\uc778\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c Boots, Asos, AO \uac19\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uad11\uace0 \ube44\uc988\ub2c8\uc2a4\uac00 \ud638\ud669\uc744 \ub204\ub9ac\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uad11\uace0\uc640 \uae0d\uc815\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc774 \uc0c1\ud638 \ubc30\ud0c0\uc801\uc774\uc9c0 \uc54a\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc904\uc744 \uc11c\uc11c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \ud658\uacbd\uc5d0\uc11c, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc18c\ube44\uc790\uc758 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uad00\ub828 \uc81c\ud488\uc744 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \ub354 \ub9ce\uc740 \uad11\uace0 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uac00\uc18d\ud654<\/strong> <strong>\u00a0<\/strong><\/h3>\n<p>\uc774\ucee4\uba38\uc2a4\uac00 \uc131\uc7a5\ud558\uace0 \uad11\uace0 \uc5c5\uacc4\uc5d0 \ud070 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \uac00\uc6b4\ub370, \ub9c8\ucf00\ud130\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uc7a0\uc7ac \uace0\uac1d \uae30\ubc18\uc744 \uad6c\ucd95\ud558\uace0, \ud655\uc7a5 \ubc0f \ud65c\uc131\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\ub294 \uc778\ubca4\ud1a0\ub9ac\uc758 \uac00\uce58\ub97c \ub192\uc774\uace0 \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ubc29\ubc95\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ubbf8\ub798\uc5d0 \uc900\ube44\ub41c \uad11\uace0 \ubc29\uc2dd\uc774\uba70, 1\ub144 \uc804\uc5d0 \ube44\ud574 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc774 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ub300\ud589\uc0ac \uc751\ub2f5\uc790 \uc911 \uc57d \uc808\ubc18\uc740 \ud604\uc7ac \ube0c\ub79c\ub4dc \uc131\uc219\ub3c4\uac00 \ub192\uc740 \uad11\uace0 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ub108\ubb34 \uc801\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud5a5\ud6c4 \uc774\ub7ec\ud55c \ud30c\ud2b8\ub108\ub4e4 \uc804\ubc18\uc73c\ub85c \uc9c0\ucd9c\uc744 \ub2e4\uac01\ud654\ud558\uaca0\ub2e4\ub294 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><em><strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc778\uae30\uac00 \uc65c \uadf8\ub9ac\uace0 \uc5b4\ub5bb\uac8c \uc99d\uac00\ud558\uace0 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uac00 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc21c\uac04\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\ub824\uba74, <\/strong><\/em><em>\u00a0<\/em><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2022\/04\/UK-Retail-Media-Report-1.pdf\" target=\"_blank\" rel=\"noopener\"><strong><em>\ucee4\uba38\uc2a4\uc758 \ubbf8\ub798 &#8211; \uc624\ud508 \uc6f9\uc5d0\uc11c\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1<\/em><\/strong><\/a><em>\u00a0<\/em><em><strong>\uc744 \ud655\uc778\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/strong><\/em><em><strong>\u00a0<\/strong><\/em><\/p>\n<p><sup><a id=\"footnotes1\"><\/a>1<\/sup>2022\ub144 2\uc6d4 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc758\ub8b0\ud55c \u2018\ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\u2019 \ubcf4\uace0\uc11c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad6c\uae00, \ud398\uc774\uc2a4\ubd81, \uc544\ub9c8\uc874, \uc560\ud50c \ub4f1 &#8216;\ube454&#8217;\ub294 \uc624\ub7ab\ub3d9\uc548 \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\uc640 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub3d9\uc758\uc5b4\ucc98\ub7fc \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \ud558\ub098\ub294 \ub2e4\ub978 \ud558\ub098 \uc5c6\uc774\ub294 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc758 \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uadfc \uc5f0\uad6c \ubcf4\uace0\uc11c \u00a0&#8216;\ucee4\uba38\uc2a4\uc758 \ubbf8\ub798 &#8211; \uc624\ud508 \uc6f9\uc5d0\uc11c\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\u2019\uc5d0 \ub530\ub974\uba74, \uc601\uad6d \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac\uc758 \uace0\uc704 \uc784\uc6d0\ub4e4\uc740 1\ub144 \ub9cc\uc5d0 \uc774\ub7ec\ud55c \ucc44\ub110\uc5d0\uc11c\uc758 \ud310\ub9e4 \ube44\uc6a9\uc774 27%\ub098 \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":17738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-17737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc624\ud508 \uc6f9\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uad6c\uae00, \ud398\uc774\uc2a4\ubd81, \uc544\ub9c8\uc874, \uc560\ud50c \ub4f1 &#039;\ube454&#039;\ub294 \uc624\ub7ab\ub3d9\uc548 \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\uc640 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