{"id":17741,"date":"2022-05-23T20:51:39","date_gmt":"2022-05-23T20:51:39","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=17741"},"modified":"2022-05-24T13:19:39","modified_gmt":"2022-05-24T13:19:39","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-2022%eb%85%84-tag%ec%9d%98-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%95%88%ec%a0%84%ec%84%b1-%ec%9d%b8%ec%a6%9d-%ed%9a%8d%eb%93%9d","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-2022%eb%85%84-tag%ec%9d%98-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%95%88%ec%a0%84%ec%84%b1-%ec%9d%b8%ec%a6%9d-%ed%9a%8d%eb%93%9d\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624, 2022\ub144 TAG\uc758 \u2018\ube0c\ub79c\ub4dc \uc548\uc804\uc131\u2019 \uc778\uc99d \ud68d\ub4dd"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \ubb34\ud6a8 \ud2b8\ub798\ud53d\uacfc \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uad00\ub828\ub41c \ubb38\uc81c\ub294 \uacc4\uc18d \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5f0\uac04 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc758 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud558\uace0 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4\ub294 \ub5a8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc5c5\uacc4\uc758 \ud22c\uba85\uc131\uc744 \ub192\uc774\uba74\uc11c \ubd88\ubc95 \ubc0f \ubd80\uc801\uc808\ud55c \ucf58\ud150\uce20\ub85c\ubd80\ud130 \uace0\uac1d\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uae09 \uc548\uc804 \uc194\ub8e8\uc158\uc740 \ub2e4\uc74c\uc744 \ud1b5\ud574 \ucd5c\uace0 \uc218\uc900\uc758 \ud488\uc9c8\uacfc \uc131\uacfc\ub97c \uc720\uc9c0\ud558\uba74\uc11c \ube0c\ub79c\ub4dc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac \ubaa8\ub450\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8:<\/strong>\u00a0\ube0c\ub79c\ub4dc\uc640 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc5c4\uaca9\ud55c \ud488\uc9c8 \ud45c\uc900\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \uc801\ud569\uc131:<\/strong>\u00a0\uc138\ubd84\ud654\ub41c \uc81c\uc5b4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \uae30\uc900\uc5d0 \ubd80\ud569\ud558\ub294 \ucf58\ud150\uce20\uc640 \uc778\ubca4\ud1a0\ub9ac\uc5d0\ub9cc \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%8a%b8%eb%9e%98%ed%94%bd-%ed%92%88%ec%a7%88-%ea%b4%80%eb%a6%ac%eb%a5%bc-%ed%86%b5%ed%95%9c-%ea%b1%b4%ec%a0%84%ed%95%9c-%ec%98%a4%ed%94%88-%ec%9d%b8%ed%84%b0%eb%84%b7-%ea%b5%ac%ec%b6%95\/\"><strong>\ud2b8\ub798\ud53d \ud488\uc9c8<\/strong><\/a><strong>:<\/strong>\u00a0\uace0\uae09 \ud0d0\uc9c0 \ubc0f \ubc29\uc9c0 \uc2dc\uc2a4\ud15c\uc740 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc2e4\uc81c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\uac00 \ub3c4\ub2ec\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad11\uace0 \uc548\uc804\uc131:\u00a0<\/strong><a href=\"https:\/\/www.criteo.com\/kr\/supply-partner-guidelines\/\">\ud3ec\uad04\uc801\uc778 \uad11\uace0 \uc9c0\uce68<\/a>\ubc0f \uc804\uc6a9 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \ud1b5\ud574 \uac8c\uc7ac\ub41c \uad11\uace0\uac00 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uae30\uc900\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc9c0\uc18d\uc801\uc778 \ub178\ub825 \uc778\uc815<\/h3>\n<p>\ucd5c\uadfc, \ud06c\ub9ac\ud14c\uc624\ub294 TAG(Trustworthy Accountability Group)\ub85c\ubd80\ud130 2022 TAG \uc0ac\uae30 \ubc29\uc9c0 \uc778\uc99d \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uc778\uc99d \uc530(Fraud and Brand Safety Certified Seal)\uc744 \ud68d\ub4dd\ud588\uc2b5\ub2c8\ub2e4. TAG\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5c5\uacc4\uc5d0\uc11c \ubc94\uc8c4 \ud589\uc704\ub97c \ubc29\uc9c0\ud558\uace0 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud55c \ub9cc\ub4e4\uc5b4\uc9c4 \uae00\ub85c\ubc8c \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 2018\ub144\ubd80\ud130 \ub9e4\ub144 <a href=\"https:\/\/www.criteo.com\/news\/press-releases\/2019\/07\/criteo-achieves-multiple-trustworthy-accountability-group-tag-certifications\/\">\uc778\uc99d<\/a>\uc744 \ud68d\ub4dd\ud558\uba70, \ubb34\ud6a8 \ud2b8\ub798\ud53d\uc744 \ud1f4\uce58\ud558\uace0 \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud55c \uad11\uace0 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc218\ub9bd\ud55c \ub192\uc740 \uae30\uc900\uc744 \uc778\uc815\ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>TAG\uc758 \ub9c8\uc774\ud06c \uc790\ub124\uc774\uc2a4(Mike Zaneis) CEO\ub294 \u201c\ub514\uc9c0\ud138 \uad11\uace0\uac00 \uacc4\uc18d \uc131\uc7a5\ud558\uace0 \ubc88\ucc3d\ud558\ub824\uba74 \ub0ae\uc740 IVT \ube44\uc728\uc744 \uc720\uc9c0\ud558\uace0 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc744 \uac15\ud654\ud568\uc73c\ub85c\uc368 \uacf5\uae09\ub9dd\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uad6c\ucd95\ud574 \ub098\uac00\uc57c \ud55c\ub2e4.\u201d\uba70 &#8220;\ud06c\ub9ac\ud14c\uc624\ub294 TAG\uc758 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uc778\uc99d \ubc0f \uc0ac\uae30 \ubc29\uc9c0 \uc778\uc99d \uc530\uc744 \ud68d\ub4dd\ud568\uc73c\ub85c\uc368 \ubc94\uc8c4 \ud589\uc704\ub85c\ubd80\ud130 \uc5c5\uacc4\ub97c \ubcf4\ud638\ud558\uace0 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc758 \uae30\uc900\uc744 \ub192\uc774\ub294 \ub370 \uc788\uc5b4 \ub9ac\ub354\uc2ed\uc744 \uc785\uc99d\ud588\ub2e4. \uc6b0\ub9ac\ub294 \ud06c\ub9ac\ud14c\uc624\uc640 \uc9c0\uc18d\uc801\uc73c\ub85c \ud611\ub825\ud558\uc5ec \ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uc548\uc804\uc131\uc744 \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud55c\ub2e4.\u201d\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc678\ubd80 \uac10\uc0ac \uae30\uc5c5\uc778 BPA WW\uc758 \ub3c5\ub9bd\uc801\uc778 \uac80\uc99d\uc744 \uac70\uce58\uace0 TAG\uac00 \uc911\uac1c\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc815\ud574 \ub193\uc740 \ub9ce\uc740 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud568\uc73c\ub85c\uc368 \uc0ac\uae30 \ubc29\uc9c0 \uc778\uc99d \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uc778\uc99d \uc530\uc744 \ud68d\ub4dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uad11\uace0\uc758 \ubbf8\ub798\ub97c \uc704\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108<\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc15c \uac00\uc774\ub4dc\ub77c\uc778 \/ \uc2e0\ub8b0 \ubc0f \uc548\uc815\uc131 \ucc45\uc784\uc790\uc778 \ud504\ub791\uc218\uc544 \uc878\ub808\uc9c0(Francois Zolezzi)\ub294 \u201c\uc628\ub77c\uc778 \uad11\uace0\ub294 \uad11\uace0\uc8fc\uac00 \uc561\uc138\uc2a4\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ud658\uacbd\uacfc \uc194\ub8e8\uc158\ub4e4\uc774 \ub298\uc5b4\ub098\uba74\uc11c \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc84c\ub2e4.\u201d\uba70 \u201c\ub610\ud55c \uae00\ub85c\ubc8c \uc774\ubca4\ud2b8\ub4e4\ub85c \uc778\ud574 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \ud2b8\ub798\ud53d \ud488\uc9c8\uc774 \uad11\uace0\uc8fc\uc758 \ucd5c\uc6b0\uc120 \uc21c\uc704\uac00 \ub418\uc5c8\uc74c\uc744 \ubcfc \uc218 \uc788\ub2e4. TAG\uc758 \uc0ac\uae30 \ubc29\uc9c0 \uc778\uc99d \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uc778\uc99d \uc530\uc744 \ud68d\ub4dd\ud568\uc73c\ub85c\uc368 \ub2e4\uc2dc \ud55c\ubc88 \uc6b0\ub9ac \ub178\ub825\uc744 \uc778\uc815\ubc1b\uac8c \ub418\uc5b4 \uc790\ub791\uc2a4\ub7fd\ub2e4. \uc774\ub7ec\ud55c \uc778\uc99d\uc740 \uc120\ub3c4\uc801\uc778 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uae30 \uc704\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub178\ub825\uc744 \ub4b7\ubc1b\uce68\ud574\uc900\ub2e4.&#8221;\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 TAG\uc640\uc758 \ud611\ub825\uc744 \uc9c0\uc18d\ud558\uba70 \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac\ub97c \uc704\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc548\uc804\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \ub370 \uc801\uadf9\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uae38 \uae30\ub300\ud569\ub2c8\ub2e4. 2022\ub144 \ud55c \ud574\ub3d9\uc548 \ud06c\ub9ac\ud14c\uc624\ub294 \ud30c\ud2b8\ub108\uac00 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uacfc \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub9ac\uc18c\uc2a4\uc640 \uc194\ub8e8\uc158\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \ubb34\ud6a8 \ud2b8\ub798\ud53d\uacfc \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uad00\ub828\ub41c \ubb38\uc81c\ub294 \uacc4\uc18d \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5f0\uac04 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc758 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud558\uace0 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4\ub294 \ub5a8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc5c5\uacc4\uc758 \ud22c\uba85\uc131\uc744 \ub192\uc774\uba74\uc11c \ubd88\ubc95 \ubc0f \ubd80\uc801\uc808\ud55c \ucf58\ud150\uce20\ub85c\ubd80\ud130 \uace0\uac1d\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uae09 \uc548\uc804 \uc194\ub8e8\uc158\uc740 \ub2e4\uc74c\uc744 \ud1b5\ud574 \ucd5c\uace0 \uc218\uc900\uc758 \ud488\uc9c8\uacfc \uc131\uacfc\ub97c \uc720\uc9c0\ud558\uba74\uc11c \ube0c\ub79c\ub4dc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac \ubaa8\ub450\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":17742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-17741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624, 2022\ub144 TAG\uc758 \u2018\ube0c\ub79c\ub4dc \uc548\uc804\uc131\u2019 \uc778\uc99d \ud68d\ub4dd | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubb34\ud6a8 \ud2b8\ub798\ud53d\uc744 \ubc29\uc9c0\ud558\uace0 \ube0c\ub79c\ub4dc\uac00 \uc548\uc804\ud55c \ud658\uacbd\uc5d0\uc11c \uad11\uace0\ub97c 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