{"id":17759,"date":"2022-06-13T17:20:51","date_gmt":"2022-06-13T17:20:51","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=17759"},"modified":"2024-04-18T13:30:08","modified_gmt":"2024-04-18T13:30:08","slug":"the-future-of-commerce-needs-a-new-media-approach","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-future-of-commerce-needs-a-new-media-approach\/","title":{"rendered":"\ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4"},"content":{"rendered":"

\uc18c\ube44\uc790\ub294 \uc27d\uac8c \uac70\ub798\ub97c \ud558\ub294 \uacbd\ud5d8\uc744 \ud558\uae38 \uae30\ub300\ud569\ub2c8\ub2e4. \uc5b4\ub514\uc11c\ub098 \uc815\ubcf4\ub97c \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\uba70, \ubc1c\uacac\ud558\ub294 \uac83\uacfc \ub3d9\uc2dc\uc5d0 \uad6c\ub9e4\ub97c \ud560 \uc218 \uc788\uae38 \uc6d0\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\uae30\uac00 \ub354 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubc18\ub4dc\uc2dc \uae30\ub300\uce58\ub97c \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \uad6c\ub9e4\uc758 \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc804\ub7b5\uc774 \uc5b4\ub5bb\uac8c \uc9c4\ud654\ud558\uace0 \uc788\ub294\uc9c0 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ud3ec\ub808\uc2a4\ud130 \ucee8\uc124\ud305(Forrester Consulting)\uc5d0 \uc758\ub8b0\ud558\uc5ec 2021\ub144 9\uc6d4 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\uc640 \ub9ac\ud14c\uc77c\ub7ec(\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub85c\uc11c\uc758)\ub97c \ub300\uc0c1\uc73c\ub85c \uc628\ub77c\uc778 \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ubd81\ubbf8, \uc720\ub7fd, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74 \ubc0f \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub4e4\uc5d0\uac8c \ucd5c\uace0\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ubbf8\ub514\uc5b4 \uad00\ub9ac\uc5d0 \ub300\ud55c \ud604\uc7ac \ubc0f \uacc4\ud68d\ud558\uace0 \uc788\ub294 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud574 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub97c \ub2f4\uc740 “\uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud558\ub294 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798:\uadf8 \uacb0\uacfc\ub97c \ub2f4\uc740 \u201c\uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud558\ub294 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798: \ub9c8\ucf00\ud130\ub294 \uc0ac\uc77c\ub85c\ub97c \uc81c\uac70\ud558\uace0 \ucee4\uba38\uc2a4 \uc9c0\uc6d0 \uae30\uc220\uc5d0 \ud22c\uc790\ud558\uc5ec \uace0\uac1d\uc774 \uc788\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.\u201d\uac00 \ubc1c\ud45c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc124\ubb38 \uc870\uc0ac\uc5d0 \ub300\ud55c \ucc38\uace0 \uc0ac\ud56d: \uc815\ub3c4\uc758 \ucc28\uc774\ub294 \uc788\uc5c8\uc9c0\ub9cc, \ubaa8\ub4e0 \uc751\ub2f5\uc790\ub4e4\uc740 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud574 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uace0 \ubaa8\ub4e0 \uc218\uc9c1 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\uc6a9\ud560 \uc758\uc0ac\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc870\uc0ac\ub97c \uc704\ud574, \ud3ec\ub808\uc2a4\ud130 \ucee8\uc124\ud305\uc740 \u201c\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4”\ub77c\ub294 \uc6a9\uc5b4\ub85c \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc815\uc758\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud604\uc7ac\uc758 \ubbf8\ub514\uc5b4 \ud658\uacbd\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc870\uc0ac \uacb0\uacfc\uc640 \uc751\ub2f5\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \ubbf8\ub514\uc5b4 \uad00\ub9ac\ub85c \uc804\ud658\ud558\uace0 \uc788\ub294\uc9c0 \uc77c\ubd80 \uacb0\uacfc\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\ub97c \uc704\ud574 \ud3ec\ub808\uc2a4\ud130 \ucee8\uc124\ud305\uc774 \uc218\ud589\ud55c \uc5f0\uad6c \ubcf4\uace0\uc11c(\uc601\ubb38)\u00a0\uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud558\ub294 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798<\/a> \uc804\ubb38\uc744 \ud655\uc778\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

\ubbf8\ub514\uc5b4\ub97c \uad6c\ub9e4\ud558\ub294 \uac83\uc740 \ub108\ubb34 \ub9ce\uc740 \ud50c\ub7ab\ud3fc\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uce21\uc815\uc774 \uc5b4\ub835\uace0 \ub9ce\uc740 \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 55%\uc758 \ub9c8\ucf00\ud130\uac00 6\uac1c \uc774\uc0c1\uc758 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud574 \ubbf8\ub514\uc5b4\ub97c \uad6c\uc785\ud558\uba70, 51%\ub294 6\uacf3 \uc774\uc0c1\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4\ub97c \uad6c\uc785\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcf5\uc7a1\ud55c \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub9ce\uc740 \ubb38\uc81c\ub97c \uc57c\uae30\ud569\ub2c8\ub2e4. \uc57d 10\uba85 \uc911 4\uba85\uc740 \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\ub4e4 \uac04\uc5d0 \uc608\uc0b0\uc744 \uc720\ub3d9\uc801\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \ud6a8\uc728\uc131\uc744 \uce21\uc815\ud558\uae30\uac00 \uc5b4\ub835\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 33%\ub294 \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778 \uad00\ub9ac\uc5d0 \ud544\uc694\ud55c \ub9ac\uc18c\uc2a4\uac00 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc544 \ubd88\ub9cc\uc744 \ub290\ub07c\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ucc44\ub110 \uac04, \ub9ac\ud14c\uc77c\ub7ec \uac04 \ubbfc\ucca9\uc131\uacfc \uc368\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \ubc18\ub4dc\uc2dc \ud544\uc694\ud569\ub2c8\ub2e4.<\/strong><\/h4>\n

\uc751\ub2f5\uc790 10\uba85 \uc911 6\uba85\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc131\uacfc\ub97c \ube44\uad50 \ubc0f \ucd5c\uc801\ud654\ud558\uace0 \uc131\uacfc\ub97c \uce21\uc815\ud558\uc5ec \ucea0\ud398\uc778 \uc9c0\ucd9c\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

3\ubd84\uc758 2 \uc774\uc0c1\uc758 \ub9c8\ucf00\ud130\uc640 \ub9ac\ud14c\uc77c\ub7ec(\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790)\ub294 \ub298\uc5b4\ub098\uace0 \uc788\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub85c \uc778\ud574 \uc870\uc9c1\uc774 \ub300\uaddc\ubaa8\ub85c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc774 \uc81c\ud55c\ub418\uace0 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uac70\uc758 \uc808\ubc18(47%)\uc5d0 \ud574\ub2f9\ud558\ub294 \uc751\ub2f5\uc790\ub4e4\uc774 \ub300\uaddc\ubaa8 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uace0 \uc788\ub294 \uc774\uc720\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ud569\ub9ac\ud654\ud558\ub294 \uac83\uc774 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\ubbf8\ub514\uc5b4\ub97c \uc18c\uc720\ud55c \ub9c8\ucf00\ud130\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc758 80% \uc774\uc0c1\uc774 \ubaa8\ub4e0 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uacfc \uc131\uacfc\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud5a5\ud6c4 12\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774 \ud22c\uc790\uc758 \uc6b0\uc120 \uacfc\uc81c\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc751\ub2f5\uc790\uac00 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \ud22c\uc790\ub85c\ub294 \uae30\uc5c5 \uc804\uccb4\uc5d0 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc804\ub7b5 \ubc0f \uc131\uacfc\ub97c \ud1b5\ud569(80%)\uc2dc\ud0a4\uace0 \ucc44\ub110 \uc0ac\uc77c\ub85c\ub97c \uc81c\uac70(69%)\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ud1b5\ud569\ub41c \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc740 \ubcf4\uc0c1\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc0ac\uc77c\ub85c\uac00 \uc81c\uac70\ub418\uace0 \uad00\ub9ac\uac00 \uac04\uc18c\ud654\ub418\ub294 \uac83\uc740 \ucd1d\uccb4\uc801\uc778 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc758 \uc77c\ubd80 \ud61c\ud0dd\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc774 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc774 \uad00\uc2ec\uc744 \uae30\uc6b8\uc774\uace0 \uc788\ub294 \uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc131\uacfc\ub97c \uac00\uc838\ub2e4 \uc904 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 60% \uc774\uc0c1\uc774 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc744 \ub3c4\uc785\ud558\uba74 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120(63%), \uc131\uc7a5 \uc99d\ub300(65%), \uc218\uc775\uc131 \ud5a5\uc0c1(61%)\uc774 \uc2e4\ud604\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"benefits<\/p>\n

\ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6b0\uc120\uc21c\uc704, \ub3c4\uc804\uacfc\uc81c, \uad11\uace0 \uc804\ub7b5\uc758 \ubbf8\ub798 \ub300\ube44 \uacc4\ud68d\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc870\uc0ac \ubcf4\uace0\uc11c \uc804\ubb38(\uc601\uc5b4<\/a>)\uc744 \ucc38\uc870\ud558\uc138\uc694.<\/p>\n

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