{"id":18007,"date":"2022-07-18T17:21:00","date_gmt":"2022-07-18T17:21:00","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18007"},"modified":"2023-02-16T17:03:50","modified_gmt":"2023-02-16T17:03:50","slug":"what-is-the-first-party-media-network","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-is-the-first-party-media-network\/","title":{"rendered":"\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c(First-Party Media Network)\ub780?"},"content":{"rendered":"<p>\ubbf8\ub514\uc5b4\uc758 \uc9c4\ud654\ub294 \uc55e\uc11c \uc77c\uc5b4\ub0ac\uac70\ub098 \ud604\uc7ac \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \uc0ac\ud68c\uc801, \uae30\uc220\uc801 \ubcc0\ud654\uc640 \ubd88\uac00\ubd84\uc758 \uad00\uacc4\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c \uad6c\ud150\ubca0\ub974\ud06c\uc758 \uc778\uc1c4\uae30 \ubc1c\uba85\uc740 \uc77c\uac04 \uc2e0\ubb38\uc744 \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc81c2\ucc28 \uc138\uacc4 \ub300\uc804 \ud6c4\uc758 \ubc88\uc601\uc740 TV\uc758 \ud3ed\ubc1c\uc801\uc778 \uc99d\uac00\ub97c \uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \ucd5c\ucd08\uc758 \uc628\ub77c\uc778 \ubc30\ub108 \uad11\uace0\ub97c \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0, \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\uc758 \ucc28\uc138\ub300 \uc9c4\ud654\uc5d0 \ubc15\ucc28\ub97c \uac00\ud558\ub294 \uac83\uc740 \ubc14\ub85c \uc18c\ube44\uc790\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub7ab\ub3d9\uc548 \uc790\uc2e0\ub4e4\uc758 \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\uace0 \uc5b4\ub5a4 \uad11\uace0\ub97c \ubcf4\ub294\uc9c0\uc5d0 \ub300\ud574 \ubc1c\uc5b8\uad8c\uc774 \uac70\uc758 \uc5c6\uc5c8\ub358 \uc18c\ube44\uc790\ub4e4\uc774 \uc774\uc81c \ubaa8\ub450 \ub2e8\ud638\ud558\uac8c \ud1b5\uc81c\uad8c\uacfc \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uad8c\ub9ac, \ud22c\uba85\uc131\uc744 \uc6d0\ud569\ub2c8\ub2e4. GDPR \ubc0f CCPA \uac19\uc740 \uaddc\uc815, Apple\uc758 \uc0ac\uc6a9\uc790 \uad11\uace0 \uc635\ud2b8\uc778 \uc694\uad6c, Google\uc758 \ub2e8\uacc4\uc801\uc778 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc740 \uc18c\ubc14\uc790\ub4e4\uc758 \ub354 \ub9ce\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc694\uad6c\uc5d0 \ub300\ud55c \uc751\ub2f5\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \ub354 \ub9ce\uc740 \uc81c\uc5b4\ub97c \uc694\uad6c\ud55c\ub2e4\uace0 \ud574\uc11c, \uc18c\ube44\uc790\ub4e4\uc774 \uad00\ub828\uc131 \ub192\uc740 \uacbd\ud5d8\uc5d0 \uad00\uc2ec\uc774 \uc5c6\ub2e4\ub294 \ub9d0\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc138\uc0c1\uc5d0\uc11c \uc774\ub7ec\ud55c \uc694\uad6c\uc758 \uade0\ud615\uc744 \ub9de\ucd94\uba74\uc11c \uacc4\uc18d \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc774 \uc774\uc81c \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc8fc\uc694 \uad00\uc2ec\uc0ac\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec\uc758 \ud0c0\uac9f\ud305\uc774 \ub418\uace0, \uac1c\uc778\ud654\ub41c \uad11\uace0\uc758 \ubbf8\ub798\ub97c \uc5ec\ub294 \uc5f4\uc1e0\uac00 \ub41c \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc\ub4e4\uc758 \ubcbd\uc774 \uc810\uc810 \ub354 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud130\uc758 \uc561\uc138\uc2a4\uc640 \ud1b5\uc81c\ub825\uc744 \uc720\uc9c0\ud558\ub294 \uc635\uc158\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc9d1, \uad8c\ud55c \ubc0f \ud65c\uc131\ud654\ub97c \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac\ub294 \ubb3c\ub860 \uc55e\uc73c\ub85c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc0ac\uc6a9\uc774 \uc911\ub2e8\ub418\uba74, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub2e4\uc74c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub300\ub7c9\uc758 \uace0\ud488\uc9c8 \ud37c\uc2a4\ud2b8\ud30c\ud2f0(1P) \ub370\uc774\ud130<\/li>\n<li>\ub370\uc774\ud130\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218 \ubcf4\uc7a5<\/li>\n<li>\ub370\uc774\ud130\ub97c \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0\ub85c \uc804\ud658\ud558\ub294 \ubc29\ubc95<\/li>\n<\/ul>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc774 \ubaa8\ub4e0 \ubb38\uc81c\ub97c \uc704\ud55c \ud574\uacb0\ucc45\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\ub124\ud2b8\uc6cc\ud06c<\/strong><strong>(First-Party Media Network)<\/strong><strong>\ub780<\/strong><strong>?<\/strong><\/h3>\n<p>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0, \uac15\ud654 \ubc0f \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 AI\ub97c \uacb0\ud569\ud574, \ud655\uc7a5\uacfc \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\uba70 \ub9de\ucda4\ud654\ub41c \uad11\uace0 \ubc0f \uacbd\ud5d8\uc744 \uc9c0\uc6d0\ud558\uc5ec, \uc18c\ube44\uc790\ub97c \ube44\ub86f\ud55c \ubaa8\ub4e0 \uad00\ub828\uc790\ub4e4\uc774 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud558\uba74, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ub2e4\uc74c\uc744 \uc27d\uac8c \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc790\uccb4 \ubcf4\uc720\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc628\ubcf4\ub529\ud558\uace0 \uacf5\uc720\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong>\u00a0\uc774\ub7ec\ud55c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574, \ub9c8\ucf00\ud130\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc758 \ub3c4\ub2ec \ubc94\uc704\uc640 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc778\ubca4\ud1a0\ub9ac \uc218\uc775\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ubc29\ub300\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub85c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. \ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c 9\ucc9c\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Amazon\uc774 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc0dd\uc131\ub418\ub294 \uac70\ub798\ub97c \ud6cc\uca4d \ub6f0\uc5b4\ub118\ub294 \uc218\uce58\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ub354 \ub098\uc740 \uc774\ud574\ub97c \uc81c\uacf5\ud558\uc5ec \ub354 \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\uc640 \ud604\uc7a5 \uacbd\ud5d8\uc744 \uac00\ub2a5\ud558\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc131\ud654\ud558\uba74 \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><strong>\u00a0<\/strong>\ub9c8\ucf00\ud130 \ubc0f \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \ub2e4\uc591\ud55c \ubaa9\ud45c\ub97c \uc704\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><strong>\uc5b4\ub5a4<\/strong> <strong>\ud61c\ud0dd\uc744<\/strong> <strong>\uc81c\uacf5\ud560\uae4c\uc694<\/strong><strong>?<\/strong><\/h3>\n<h5><strong>\ub354<\/strong> <strong>\ub9ce\uc740<\/strong> <strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ub370\uc774\ud130<\/strong> <strong>\uc218\uc9d1<\/strong> <strong>\ubc0f<\/strong> <strong>\uc5f0\uacb0<\/strong><\/h5>\n<p><strong>\u00a0<\/strong>\ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc18c\ube44\uc790\uc640 \uc758\ubbf8 \uc788\ub294 \ub300\ud654\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud234\uc744 \uc0ac\uc6a9\ud574 \uc790\uccb4\uc801\uc778 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uac15\ud654\ud558\uace0 \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>\uac1c\uc778\uc815\ubcf4<\/strong> <strong>\ubcf4\ud638<\/strong> <strong>\uc900\uc218<\/strong> <strong>\ubcf4\uc7a5<\/strong><\/h5>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc57d\uc18d\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc758 \uc5b4\ub5a4 \uc9c1\uc811\uc801\uc778 \uc2dd\ubcc4 \uc815\ubcf4\ub3c4 \uc800\uc7a5\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ud3ec\ud568\ub41c \ubaa8\ub4e0 \ub370\uc774\ud130\ub294 GDPR, CCPA \ub4f1 \uac00\uc7a5 \uc5c4\uaca9\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud45c\uc900\uc744 \uc900\uc218\ud569\ub2c8\ub2e4.<\/p>\n<h5><strong>\uc644\ubcbd\ud55c<\/strong> <strong>\uc81c\uc5b4<\/strong><\/h5>\n<p>\ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub124\ud2b8\uc6cc\ud06c \ub0b4\uc5d0\uc11c \ub370\uc774\ud130 \uc0ac\uc6a9\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uad8c\ud55c\uc744 \uac00\uc9d1\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ub370\uc774\ud130 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uacfc \ud1b5\uc81c\uad8c\uc744 \uac00\uc9d1\ub2c8\ub2e4.\u202f\u200b<\/p>\n<h5><strong>\ud1b5\ud569<\/strong> <strong>\ubc0f<\/strong> <strong>\uad6c\ucd95<\/strong><\/h5>\n<p>\ub9c8\ucf00\ud130\ub294 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \uad11\uace0 \ud3ec\ub9f7\uc744 \uc0ac\uc6a9\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\uc640 \uad11\uace0 \uacf5\uac04\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \ub354 \uad00\ub828\uc131 \ub192\uc740 \uc0ac\uc774\ud2b8 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc5b4\ub5a4<\/strong> <strong>\uc6d0\ub9ac\ub85c<\/strong> <strong>\uc791\ub3d9\ub420\uae4c\uc694<\/strong><strong>?<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18008 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/07\/about-criteo-slide-11.png\" alt=\"Criteo Commerce Media Platform\" width=\"1006\" height=\"562\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/07\/about-criteo-slide-11.png 1006w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/07\/about-criteo-slide-11-300x168.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/07\/about-criteo-slide-11-768x429.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/07\/about-criteo-slide-11-630x352.png 630w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<ol>\n<li>\ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc9c1\uc811 \ub610\ub294 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud569\ud574, \ub610\ub294 \uc0ac\uc774\ud2b8\uc5d0 \ud53d\uc140\uc744 \ucd94\uac00\ud568\uc73c\ub85c\uc368 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud06c\ub9ac\ud14c\uc624\uc758 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc628\ubcf4\ub529\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li>\uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504(\uc138\uacc4 \ucd5c\ub300\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \uc77c\ubd80)\uc640 \ud1b5\ud569\ub418\uc5b4 \uc77c\uce58\ud558\ub294 \uc18c\ube44\uc790\ub97c \ubc1c\uacac\ud558\uace0 \uac1c\uc778\uc815\ubcf4\uac00 \uc548\uc804\ud558\uac8c \ubcf4\ud638\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790 \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.\u00a0\ub370\uc774\ud130 \uacf5\uae09\uc790\ub294 \ub124\ud2b8\uc6cc\ud06c \ub0b4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c (\uadf8\ub9ac\uace0 \ub204\uad6c\uc640) \uacf5\uc720\ud560\uc9c0 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc804\uccb4 \uc18c\ube44\uc790\uc5d0 \ub300\ud574 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 9\ucc9c\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 AI \uc5d4\uc9c4\uc73c\ub85c \uc2dd\ubcc4\ud55c \ud589\ub3d9 \ubc0f \uc758\ub3c4 \uc2e0\ud638\ub85c \uad6c\ucd95\ub41c \ud328\ud134\uc73c\ub85c \uc774 \ub370\uc774\ud130\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4 \uc720\ud615, \ucc44\ub110 \ubc0f \uad11\uace0 \ud615\uc2dd \uc635\uc158\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud568\uc73c\ub85c\uc368 \ub370\uc774\ud130\uac00 \ud65c\uc131\ud654\ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\ub124\ud2b8\uc6cc\ud06c\uc758<\/strong> <strong>\uae30\ub2a5<\/strong> <strong>\ubc0f<\/strong> <strong>\ud45c\uc2dc<\/strong> <strong>\uc815\ubcf4<\/strong><strong>:<\/strong><\/h3>\n<p>\ud0c0\uc758 \ucd94\uc885\uc744 \ubd88\ud5c8\ud558\ub294 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 AI\uc758 \uace0\uc720\ud55c \uc870\ud569 \uadf8\ub9ac\uace0 \uc218\uc694\uc640 \uacf5\uae09 \uce21\uba74 \ubaa8\ub450\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uac00 \uac00\uc9c4 \ud2b9\ubcc4\ud55c \uc704\uce58\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc720\uc77c\ubb34\uc774\ud55c \uc194\ub8e8\uc158\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub9cc\uc758 \ud61c\ud0dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc1fc\ud37c \uadf8\ub798\ud504(Shopper Graph)<\/strong>:\u00a0\uc138\uacc4 \ucd5c\ub300\uc758 \uc624\ud508 \uc778\ud130\ub137 \ucee4\uba38\uc2a4 \ub370\uc774\ud130:<\/p>\n<ul>\n<li>6\uc5b5 5\ucc9c \uba85\uc758 \uc77c\uc77c \ud65c\uc131 \uc720\uc800<\/li>\n<li>20\uc5b5 \uba85\uc758 \uc6d4\uac04 \ud65c\uc131 \uc720\uc800<\/li>\n<li>40\uc5b5 \uac1c\uc758 \uc0c1\ud488 SKU \ubc0f \uc218\ucc9c \uac1c\uc758 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac<\/li>\n<li>100+ \uae00\ub85c\ubc8c \ub9c8\ucf13<\/li>\n<\/ul>\n<p><strong>\uad6c\ub9e4\uc790 \uc9c0\uc218:<\/strong><strong>\u00a0<\/strong>\ubaa8\ub4e0 \uc2dd\ubcc4\uc790\ub97c \uc870\ud569\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 \uc1fc\ud37c \uadf8\ub798\ud504 \ub370\uc774\ud130\ub97c \uac04\ub2e8\ud558\uba70 \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc624\ub514\uc5b8\uc2a4\uc640 \ub9de\ucda4\ud654\ub41c \uc138\uadf8\uba3c\ud2b8\ub85c \uc804\ud658\ud574\uc8fc\ub294 \uc624\ub514\uc5b8\uc2a4 \uacc4\ud68d \ubc0f \ud65c\uc131\ud654 \ud234 \uc138\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uac1c\uc778\uc815\ubcf4\ub97c \uc644\uc804\ud558\uac8c \uc900\uc218\ud558\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub3c4\ub2ec \ubc94\uc704<\/strong>:<\/p>\n<ul>\n<li>20,000+ \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc<\/li>\n<li>\ub9e4\uccb4\uc0ac 5,000\uacf3\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed<\/li>\n<li>\uc138\uacc4\uc758 \uc8fc\uc694 \ub9ac\ud14c\uc77c\ub7ec 100\uc5ec \uacf3<\/li>\n<\/ul>\n<p><strong>\ud06c\ub9ac\ud14c\uc624 AI \uc5d4\uc9c4:<\/strong>\u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc774\ud574\ud558\uba70, \uc608\uce21 \ube44\ub529, \uc0c1\ud488 \ucd94\ucc9c \ubc0f Dynamic Creative Optimization\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc218\uc694\uce21 \ubc0f \uacf5\uae09\uce21:<\/strong>\u00a0\u00a0\ud06c\ub9ac\ud14c\uc624\ub294 \uc218\uc694\uce21\uacfc \uacf5\uae09\uce21 \ubaa8\ub450\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc790\uc0b0\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uba87 \uc548\ub418\ub294 \ud50c\ub7ab\ud3fc \uc911 \ud558\ub098\ub85c\uc11c, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \ub370\uc774\ud130 \ubc0f \uc218\uc775 \uc190\uc2e4\uc744 \uc57c\uae30\ud558\ub294 \uae30\uc874 \ub2e8\uacc4\ub97c \uc81c\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec\uc758 \uc5ed\ub7c9:<\/strong><strong>\u00a0<\/strong>\ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ub7ab\ub3d9\uc548 \uc5c5\uacc4\uc5d0 \uc885\uc0ac\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub204\uad6c\ubcf4\ub2e4 \uc18c\ube44\uc790\uc640 \uadf8\ub4e4\uc758 \uc5ec\uc815\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub300\ud55c \ub192\uc740 \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/strong> <strong>\ubbf8\ub514\uc5b4<\/strong> <strong>\ub124\ud2b8\uc6cc\ud06c\ub97c<\/strong> <strong>\ud1b5\ud55c<\/strong> <strong>\ubbf8\ub798<\/strong> <strong>\uc900\ube44<\/strong><\/h3>\n<p>\uad11\uace0\ub294 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uade0\ud615 \uc7a1\ud78c \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uc5ec \uc18c\ube44\uc790\ub97c \ud3ec\ud568\ud574 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uace0 \uc81c\ud488 \ucc45\uc784\uc790\uc778 \ud1a0\ub4dc \ud30c\uc2a8\uc2a4(Todd Parsons)\uac00 \uc81c\uacf5\ud558\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubbf8\ub514\uc5b4\uc758 \uc9c4\ud654\ub294 \uc55e\uc11c \uc77c\uc5b4\ub0ac\uac70\ub098 \ud604\uc7ac \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \uc0ac\ud68c\uc801, \uae30\uc220\uc801 \ubcc0\ud654\uc640 \ubd88\uac00\ubd84\uc758 \uad00\uacc4\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c \uad6c\ud150\ubca0\ub974\ud06c\uc758 \uc778\uc1c4\uae30 \ubc1c\uba85\uc740 \uc77c\uac04 \uc2e0\ubb38\uc744 \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc81c2\ucc28 \uc138\uacc4 \ub300\uc804 \ud6c4\uc758 \ubc88\uc601\uc740 TV\uc758 \ud3ed\ubc1c\uc801\uc778 \uc99d\uac00\ub97c \uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc740 \ucd5c\ucd08\uc758 \uc628\ub77c\uc778 \ubc30\ub108 \uad11\uace0\ub97c \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0, \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4\uc758 \ucc28\uc138\ub300 \uc9c4\ud654\uc5d0 \ubc15\ucc28\ub97c \uac00\ud558\ub294 \uac83\uc740 \ubc14\ub85c \uc18c\ube44\uc790\uc785\ub2c8\ub2e4. \uc624\ub7ab\ub3d9\uc548 \uc790\uc2e0\ub4e4\uc758 \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\uace0 \uc5b4\ub5a4 \uad11\uace0\ub97c \ubcf4\ub294\uc9c0\uc5d0 \ub300\ud574 \ubc1c\uc5b8\uad8c\uc774 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