{"id":18039,"date":"2022-08-02T19:24:36","date_gmt":"2022-08-02T19:24:36","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18039"},"modified":"2024-04-04T11:36:31","modified_gmt":"2024-04-04T11:36:31","slug":"customer-acquisition-strategies-to-attract-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/customer-acquisition-strategies-to-attract-audiences\/","title":{"rendered":"\ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \uace0\uac00\uce58 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc720\uce58\ud558\uae30 \uc704\ud55c \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \uc804\ub7b5"},"content":{"rendered":"

\uc624\ub298\ub0a0\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488\uc744 \ucc3e\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\ub3c4 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ud658\uacbd \ubaa8\ub450\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\ub294 \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \uad6c\ub9e4\uc758 \ud3b8\ub9ac\ud568\uc744 \uc88b\uc544\ud558\uc9c0\ub9cc \uc9c1\uc811 \uc0c1\ud488\uc744 \ud655\uc778\ud574\ubcfc \uc218 \uc788\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uacbd\ud5d8\uc744 \uc990\uae41\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\ub85c \uc601\uac10\uc744 \uc5bb\uc9c0\ub9cc, \uac80\uc0c9 \uc5d4\uc9c4\uc774 \uc544\ub2c8\ub77c \uc0c1\ud488 \ud398\uc774\uc9c0\uc5d0\uc11c \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc2e4\uc81c \ub9e4\uc7a5\uc5d0\uc11c \uc2e0\uc0c1\ud488\uc744 \ud655\uc778\ud558\uace0 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ub9c8\ucf00\ud130\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \ub04c\uace0 \ubc1c\uacac\ub418\uc5b4 \uc120\ud0dd \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc744 \uc870\uc815\ud558\uace0, \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub294 \uc6d0\ud65c\ud55c \ud658\uacbd\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8, \uc18c\ube44\uc790 \uc911 63%\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\uac00 \ub9de\ucda4\ud654\ub418\uae38 \uae30\ub300\ud558\uba70\u00b9, \ub9c8\ucf00\ud130\uc758 35%\ub294 \ub370\uc774\ud130 \ud488\uc9c8\uc774 \uc88b\uc9c0 \uc54a\uc73c\uba74 \uc62c\ubc14\ub978 \uad11\uace0\ub85c \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ubc29\ud574\uac00 \ub41c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.\u00b2 \uace0\uac1d \uacbd\ud5d8\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud558\uace0 \uc62c\ubc14\ub974\uac8c \ud1b5\ud569\ud558\ub824\uba74, \ub9c8\ucf00\ud130\ub294 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ud1b5\ud569\ud574 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \uc804\ub7b5\uc5d0 \uace0\ud488\uc9c8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ubbf8\ub798\uc758 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uace0\uac00\uce58 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc\ub97c \uc88b\uc544\ud560 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\u00a0<\/strong><\/h4>\n

\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc77c\uc740 \uc544\ub2c8\uc9c0\ub9cc, \ub370\uc774\ud130\uc640 AI\uc5d0 \uae30\ubc18\ud55c \ub9de\ucda4 \uad11\uace0\ub97c \ud1b5\ud574 \uad00\ub828\uc131 \ub192\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub824\uba74 \ub450 \uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    \n
  1. \uae30\uc874 \uace0\uac00\uce58 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \uc2e0\uaddc \uace0\uac1d\uc758 \uad00\uc2ec \uc720\ub3c4<\/li>\n<\/ol>\n

    \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uae30\uc874 \uace0\uac1d\uacfc \uacf5\ud1b5\ub41c \uad00\uc2ec\uc0ac, \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c \ubc0f \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud2b9\uc131\uc744 \uac00\uc9c4 \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub8e9\uc5b4\ub77c\uc774\ud06c(lookalike) \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uae30\uc874\uc758 \uace0\uac00\uce58 \uace0\uac1d(\uc608: \uc790\uc8fc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d, \ub85c\uc5f4\ud2f0 \ud074\ub7fd \ud68c\uc6d0 \ub610\ub294 \uad6c\ub9e4 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d)\uc758 \ubaa9\ub85d\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774 \ubaa9\ub85d\uc744 \uc0ac\uc6a9\ud574 \uacf5\ud1b5\ub41c \ud2b9\uc131\uc744 \ubcf4\uc774\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\uc758 \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \n
    1. \ucee8\ud14d\uce04\uc5bc \ud0c0\uac9f\ud305\uc744 \ud1b5\ud55c \uace0\uad00\ub828 \uace0\uac1d \ubc1c\uacac<\/li>\n<\/ol>\n

      \uc11c\ub4dc\ud30c\ud2f0 \uc2dd\ubcc4\uc790\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \ud658\uacbd\uc5d0\uc11c \ud2b9\uc815 \ub3c4\uba54\uc778, \ucf58\ud150\uce20 \uce74\ud14c\uace0\ub9ac \ub610\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \uace0\uac1d\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc368\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0\uc11c \ub3c4\ucd9c\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \ub9c8\ucf00\ud130\uc758 \ucee8\ud14d\uce04\uc5bc \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uac15\ud654\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc5c8\uace0 \uad00\ub828\ub41c \ud658\uacbd\uc5d0 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

      \uc2dc\uc7a5\uc5d0\uc11c \uc801\uadf9\uc801\uc73c\ub85c \uad6c\ub9e4\uc5d0 \ub098\uc120 \uc778\ub9c8\ucf13 \uc18c\ube44\uc790\uc758 \uad00\uc2ec \uc720\ub3c4\u00a0<\/strong><\/h4>\n

      \uc5ec\ub7ec\ubd84\uc774 \uc81c\uacf5\ud558\ub294 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc870\uc0ac\ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uc5ec \uad6c\ub9e4 \uc2dc\uc810\uc5d0\uc11c \uac00\uc7a5 \uba3c\uc800 \uba38\ub9bf \uc18d\uc5d0 \ub5a0\uc624\ub974\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uba3c\uc800, \uac15\ub825\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubcf4\uc774\ub294 \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc774 \uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uace0\ub824\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc624\ud508 \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uac00\uc7a5 \uaddc\ubaa8\uac00 \ud070 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc138\ud2b8\uc778 \ud06c\ub9ac\ud14c\uc624\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c(First Party Media Network)\ub97c \ud65c\uc6a9\ud574, \ub9c8\ucf00\ud130\ub294 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uc801\uadf9\uc801\uc73c\ub85c \ud0d0\uc0c9\ud558\uace0 \uc788\ub294 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \uccab \uad6c\ub9e4\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220\uc740 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c, \uc704\uce58, \uc0c1\ud488\uc5d0 \ub300\ud55c \ub2c8\uc988, \uc120\ud638 \ube0c\ub79c\ub4dc, \uad6c\ub9e4\ub825 \ub4f1\uc5d0 \uae30\ubc18\ud574 \uc774\ub7ec\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd80\uc801\uc73c\ub85c \uc870\uc728\ud560 \uc218 \uc788\ub3c4\ub85d 120\uac1c \uc774\uc0c1\uc758 \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc9c0\uc18d\uc801\uc778 \uc2e4\ud5d8\u00a0<\/strong><\/h4>\n

      \ucea0\ud398\uc778 \uacb0\uacfc\uc5d0\uc11c \uc5bb\uc740 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud574 \ub192\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ub2e4\ub978 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud0d0\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ud2b9\uc131, \uad00\uc2ec\uc0ac \ub610\ub294 \uc870\ud569\uc744 \ud0c0\uac9f\ud305\ud558\uc5ec \uc2e4\ud5d8\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \uc0c1\uc2dc \uc2e4\ud589\ub418\ub294 \uace0\uac1d \uc131\uc7a5 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2e0\uaddc \uace0\uac1d\uc744 \ucea0\ud398\uc778 \ud37c\ub110\ub85c \uc815\uae30\uc801\uc73c\ub85c \uc720\uce58\ud558\uba74, \uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\uadf9\uc801\uc778 \uad6c\ub9e4 \uc758\ub3c4\uc640 \uad00\uc2ec\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uace0\uac1d \ud480\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ud06c\ub9ac\ud14c\uc624\uc758 \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc2a4\ud399\ud305(prospecting) \uae30\ub2a5\uc744 \ud1b5\ud574 \uadc0\uc0ac\uc758 \ube0c\ub79c\ub4dc\uc640 \uc778\uac8c\uc774\uc9c0\ud560 \uc900\ube44\uac00 \ub41c \uc0c8\ub85c\uc6b4 \uc778\ub9c8\ucf13 \uace0\uac1d\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \uc775\uc2a4\ud50c\ub85c\ub7ec(Audience Explorer)\ub294 \uae30\uc874 \uc6b0\uc218 \uace0\uac1d\uc744 \ubd84\uc11d\ud558\uc5ec \uc720\uc0ac\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc81c\uc548\ud574\uc90d\ub2c8\ub2e4.<\/p>\n

      \uc608\ub97c \ub4e4\uc5b4, Sephora Germany\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud504\ub85c\uc2a4\ud399\ud305 \uc194\ub8e8\uc158<\/a>\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud604\uc7ac \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc640 \uad00\uc2ec\uc0ac, \uc120\ud638\ub3c4 \ubc0f \uc778\uad6c \ud1b5\uacc4\ud559 \uc815\ubcf4\uac00 \ub3d9\uc77c\ud55c \uc2e0\uaddc \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \uc720\uce58\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc9c1\uc811\uc801\uc778 \uacb0\uacfc\ub85c, \ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4 \uc194\ub8e8\uc158\uc740 720\ub9cc \uba85\uc758 \uc21c \ubc29\ubb38\uc790\ub97c \uc720\ub3c4\ud558\uace0 \uc804\uccb4 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \ub9e4\ucd9c\uc758 25%\ub97c \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub9e4\uc77c \uac00\uce58 \ud5a5\uc0c1\uc2dc\ud0a4\uae30\u00a0<\/strong><\/h4>\n

      \uad11\uace0 \ud658\uacbd\uc774 \uc810\uc810 \ub354 \uc18c\ube44\uc790 \uc911\uc2ec\uc73c\ub85c \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c, \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \uc804\ub7b5\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud544\uc694\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uac00\uc7a5 \ud070 \uaddc\ubaa8\uac00 \ud070 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc138\ud2b8\ub294 \uad00\ub828\uc131 \ub192\uc740 \uace0\uac1d\uc744 \ub354 \ub9ce\uc774 \ud655\ubcf4\ud558\uc5ec \uc55e\uc73c\ub85c \ub354 \ub9ce\uc740 \uc77c\ub300\uc77c \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

      \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc744 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc900\ube44\uac00\u00a0\u00a0\ub418\uc168\ub098\uc694?<\/strong><\/h5>\n

      \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ubcf4\ub824\uba74<\/strong>\u00a0<\/strong>\uc5ec\uae30<\/strong><\/a>\ub97c\u00a0<\/strong>\ud074\ub9ad\ud558\uac70\ub098<\/strong>\u00a0<\/strong> \u00a0<\/strong>\ud06c\ub9ac\ud14c\uc624\uc758<\/strong>\u00a0<\/strong>\uc804\ubb38\uac00\uc5d0\uac8c \uc9c0\uae08 \ubc14\ub85c \ubb38\uc758\ud558\uc138\uc694.<\/strong><\/p>\n

      \uac04\ub2e8\ud558\uac8c \uc815\ubcf4\ub97c \ub0a8\uaca8 \uc8fc\uc2dc\uba74 \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uac00 \uc2e0\uc18d\ud558\uac8c \uc5f0\ub77d\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

      \ucd9c\ucc98:<\/p>\n

      \u00b9The Harris Poll, \uace0\uac1d \uacbd\ud5d8\uc758 \uaca9\ucc28 \ud574\uc18c<\/p>\n

      \u00b2Forrester, \ub9c8\ucf00\ud130\uac00 \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \uc774\uc720<\/p>\n","protected":false},"excerpt":{"rendered":"

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\uc2e4\uc81c \ub9e4\uc7a5\uc5d0\uc11c \uc2e0\uc0c1\ud488\uc744 \ud655\uc778\ud558\uace0 […]<\/p>\n","protected":false},"author":55,"featured_media":18043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[558],"class_list":{"0":"post-18039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-solution-customer-retention","9":"criteo-solution-customer-acquisition","10":"criteo-platform-commerce-growth","11":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \uace0\uac00\uce58 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc720\uce58\ud558\uae30 \uc704\ud55c \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \uc804\ub7b5 | KR - 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