{"id":18052,"date":"2022-08-02T23:27:16","date_gmt":"2022-08-02T23:27:16","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18052"},"modified":"2024-04-04T11:36:39","modified_gmt":"2024-04-04T11:36:39","slug":"customer-retention-strategies-for-lifetime-value","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/","title":{"rendered":"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5"},"content":{"rendered":"

\uae30\uc5c5\uc740 \uccab \uad6c\ub9e4 \uace0\uac1d\uacfc \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uccab \uad6c\ub9e4 \uace0\uac1d\uc744 \ud3c9\uc0dd \uace0\uac1d\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \ub9c8\ucf00\ud130\ub294 \uae30\uc5c5\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uacfc \uc131\uacf5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc\ub97c \ud55c \ubc88 \uad6c\ub9e4\ud55c \uace0\uac1d\uc774 \ub450 \ubc88\uc9f8\ub85c \uad6c\ub9e4\ub97c \ud558\uba74, \ub2e4\uc2dc \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 95% \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc774\ud6c4 \uad6c\ub9e4\ub97c \ud560 \ub54c\ub9c8\ub2e4 \ub610 \ub2e4\uc2dc \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc740 \uacc4\uc18d \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uace0\uac1d\uc758 \uc0dd\uc560 \uac00\uce58\ub97c \ucd5c\ub300 130%\uae4c\uc9c0 \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u00b9<\/p>\n

\uc9c0\uae08\uae4c\uc9c0 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc600\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d\uc774 \uccab \uad6c\ub9e4\ub97c \ud558\uc600\uc73c\ubbc0\ub85c, \uc774 \uace0\uac1d\uc744 \ub2e8\uace8 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc73c\ub85c \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ubaa8\ub450\uc5d0\uac8c \ub9de\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc774 \uc874\uc7ac\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d \ub9de\ucda4\ud654\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub192\uae30 \ub54c\ubb38\uc5d0\u00b2 \ub9c8\ucf00\ud130\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uad00\ub828\uc131\uc774 \ub192\uace0 \ub9de\ucda4\ud654\ub41c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9de\ucda4\ud654 \uae30\ubc18\uc758 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc740 \uae30\uc874 \uace0\uac1d \uae30\ubc18\uc744 \ucda9\uc131\ub3c4 \ub192\uc740 \ud3c9\uc0dd \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\uac00\uce58\uac00<\/strong> \ub192\uc740<\/strong> \uace0\uac1d<\/strong> \ud30c\uc545<\/strong>\u00a0<\/strong><\/h4>\n

\uace0\ud488\uc9c8 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec, \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub2e4\uc2dc \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc774\uc804 \uace0\uac1d\uc744 \ucc3e\uace0 \ub2e4\uc2dc \ub2e4\uac00\uac00\uc57c \ud569\ub2c8\ub2e4. \ub204\uac00 \uace0\uac00\uce58 \uace0\uac1d\uc778\uc9c0 \ud30c\uc545\ud558\uace0 \uace0\uac1d\uc758 \uad00\uc2ec \ubd84\uc57c\ub97c \uc138\ubd80\uc801\uc73c\ub85c \uc774\ud574\ub97c \ud560 \uc218 \uc788\uac8c \ub418\uba74, \uace0\uac1d\uc774 \uad6c\ub9e4\ub97c \ud558\ub824\ud560 \ub54c \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9ac\uace0 \uacc4\uc18d\ud574\uc11c \ucc3e\uc544\uc624\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc138 \uac00\uc9c0 \uc720\ud615\uc758 \uad6c\ub9e4 \ub370\uc774\ud130(\uc2dd\ubcc4\uc790, \uc0c1\ud488, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8)\ub97c \uacb0\ud569\ud558\uace0 \uc774\ub97c \uace0\uae09 AI\ub85c\u00a0\ubd84\uc11d\ud558\uc5ec\u00a0\uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc138\ubd84\ud654\ub97c<\/strong> \ud1b5\ud55c<\/strong> \uba54\uc2dc\uc9c0<\/strong> \ucc28\ubcc4\ud654<\/strong>\u00a0<\/strong><\/h4>\n

\ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\uc5d0 \uc9d1\uc911\ud558\ub294 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud558\ub824\uba74, \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d\uc744 \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8 \uace0\uac1d, \uc2dc\uc988\ub110 \uace0\uac1d, \uace0\uac00\uce58 \uace0\uac1d \ub4f1\uc73c\ub85c \uc138\ubd84\ud654\ud574 \ud0c0\uac9f\ud305\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud574, \ub9c8\ucf00\ud130\uac00 \uace0\uc720\ud55c \uba54\uc2dc\uc9c0\uc640 \uacbd\ud5d8\uc73c\ub85c \ub2e4\uc591\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub9de\uac8c \ub2e4\uc591\ud55c \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc81c \uace0\uac1d\uc758 \uc131\uacf5 \uc0ac\ub840\uac00 \uad81\uae08\ud558\uc2e0\uac00\uc694? \uc758\ub958 \ube0c\ub79c\ub4dc Jockey\ub294 \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \uc608\uce21\uc801 \uc624\ub514\uc5b8\uc2a4 \ucea0\ud398\uc778\uc744\u00a0\uc9c4\ud589\ud574, \uc608\uce21 \uc0dd\uc560 \uac00\uce58\uac00 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Jockey\uc758 SEM & Finance \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc218\uc11d \uc774\uc0ac\uc778 \ub9c8\ud06c \ubbc0\ub77c\uc988(Mark Mraz)\ub294 \u201c\uc6b0\ub9ac \ubaa9\ud45c\ub294 \ubb34\uc791\uc704\ub85c \uc218\ub9ce\uc740 \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ube44\ub529\uc774\ub098 \ub9ac\ud0c0\uac9f\ud305\uc758 \uce21\uba74\uc5d0\uc11c \uc880 \ub354 \uc138\ubd80\uc801\uc73c\ub85c \uc9d1\uc911\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\uace0\uc758 \uace0\uac1d\uacfc \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \ud560\ub2f9\ud558\ub294 \uac83\uc774\uc5c8\ub2e4.”\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n

\uc591\uc0ac\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub2e8 2\uac1c\uc6d4 \ub9cc\uc5d0 \uad11\uace0 \uc9c0\ucd9c \ub300\ube44 \uc218\uc775(ROAD)\uc774 109%\ub098 \uc99d\uac00\ud588\uace0 \ub9e4\ucd9c\uc740 \uc804\ub144 \ub300\ube44 30% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9de\ucda4<\/strong> \uad11\uace0\ub97c<\/strong> \ud1b5\ud55c<\/strong> \uc0c1\ud488<\/strong> \ubc1c\uacac<\/strong> \ud5a5\uc0c1<\/strong>\u00a0<\/strong><\/h4>\n

\uace0\uac1d\uc774 \uc88b\uc544\ud560 \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub9de\ucda4 \uad11\uace0\ub85c \uae30\uc874 \uace0\uac1d\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\ud488\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud30c\uc545\ud558\uba74 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \ub2c8\uc988\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uac00\uc7a5 \ud070 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uc758 \uc77c\ubd80\uc778\u00a0\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c<\/a>\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d\uc774 \uac00\uc7a5 \uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \uc0c1\ud488\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uc774 \uc774\uc804\uc5d0 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud588\ub294\uc9c0 \uadf8 \uc774\uc0c1\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220\uc740 \uace0\uac1d\uc774 \uacbd\uc7c1\uc5c5\uccb4\ub85c\ubd80\ud130 \uad6c\ub9e4\ud558\ub294 \uc0c1\ud488\uacfc \uc628\ub77c\uc778\uc5d0\uc11c \uac80\uc0c9\ud558\ub294 \uc0c1\ud488\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uac01 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \uc77c\uce58\ud558\ub294 \ud2b9\uc815 \uc0c1\ud488\uc744 \uc5c5\uc140\/\ud06c\ub85c\uc2a4\uc140\ud560 \uae30\ud68c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc6d0\ud65c\ud55c<\/strong> \uacbd\ud5d8<\/strong> \uc0dd\uc131<\/strong>\u00a0<\/strong><\/h4>\n

\uace0\uac1d\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ub458\ub7ec\ubcf4\ub4e0, \uc88b\uc544\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uae30\uc0ac\ub97c \uc77d\ub4e0, \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0c1\ud488\uc744 \ube44\uad50\ud558\ub4e0, \uc624\ud508 \uc778\ud130\ub137\uc744 \uac80\uc0c9\ud558\ub4e0, \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \ubaa8\ub4e0 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ubc29\uc2dd\uc744 \uc9c0\uc6d0\ud558\ub294 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8 \uc804\ubc18\uc5d0\uc11c, \uc804\ud658\uc5d0\uc11c \uace0\ub824\uae4c\uc9c0 \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \ub9e4\uc77c 350\uc5b5 \uac74\uc758 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \uc774\ubca4\ud2b8\ub85c\ubd80\ud130 120\uc5ec \uac1c\uc758 \uad6c\ub9e4 \uc778\ud150\ud2b8 \uc2dc\uadf8\ub110\uc744 \ubd84\uc11d\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758\u00a0AI \uc5d4\uc9c4<\/a>\uc740 \uc2e4\uc2dc\uac04 \uc758\uc0ac \uacb0\uc815\uc744 \uc0ac\uc6a9\ud574 \uac01 \uace0\uac1d\uc744 \uc7ac\ucc38\uc5ec\uc2dc\ud0ac \ucd5c\uc801\uc758 \uc2dc\uc810\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c, \ub3d9\uae09 \ucd5c\uace0\uc758 AI\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uacf5\ub418\ub294 \uace0\uad00\ub828 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uc5ec \uad6c\ub9e4 \uc804\uc5d0 \uc778\uc9c0\ub3c4 \uc804\ub7b5\uc744 \ucd94\uc9c4\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 AI \uc5d4\uc9c4\uc740 \u00a0\uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub41c \uace0\uac1d\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uad6c\ub9e4 \uc2dc \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc624\ub974\uac8c \ud560 \uc218 \uc788\ub3c4\ub85d, \ub9c8\ucf00\ud130\ub294 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud2b9\ubcc4 \ud61c\ud0dd\uacfc \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub294 \uad00\ub828\uc131 \ub192\uc740 \uc624\ud37c\uac00 \ub2f4\uae34 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \ub193\uce58\uace0 \uc788\ub294\uc9c0\ub97c \uc0c1\uae30\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9e4\uc77c<\/strong> \uac00\uce58<\/strong> \ud5a5\uc0c1<\/strong>\u00a0<\/strong><\/h4>\n

\ud55c \ubc88 \ud310\ub9e4\ub97c \ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uace0\uac1d\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub824\ub294 \ub9c8\ucf00\ud130\ub294 \ub9de\ucda4\ud654\ub418\uace0 \uace0\uac1d \uc911\uc2ec\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uac00\uc7a5 \ud070 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uc640 \ub3d9\uae09 \ucd5c\uace0\uc758 AI\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ud06c\ub9ac\ud14c\uc624\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uacfc \uc27d\uac8c \uc7ac\uc5f0\uacb0\ud558\uc5ec \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uace0 \uacc4\uc18d\ud574\uc11c \ub2e4\uc2dc \ucc3e\uc544\uc624\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube44\uc988\ub2c8\uc2a4\uc758<\/strong> \uc131\uc7a5\uc744<\/strong> \uc704\ud574<\/strong> \uc0c8\ub85c\uc6b4<\/strong> \uace0\uac1d\uc744<\/strong> \uc7ac\ucc38\uc5ec\uc2dc\ud0ac<\/strong> \uc900\ube44\uac00<\/strong>\u00a0<\/strong>\ub418\uc168\ub098\uc694<\/strong>?<\/strong>\u00a0<\/strong><\/h5>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ubcf4\ub824\uba74\u00a0\uc5ec\uae30<\/a>\ub97c\u00a0\ud074\ub9ad\ud558\uac70\ub098 \ud06c\ub9ac\ud14c\uc624\uc758\u00a0\uc804\ubb38\uac00\uc5d0\uac8c \uc9c0\uae08 \ubc14\ub85c \ubb38\uc758\ud558\uc138\uc694.\u00a0<\/strong><\/p>\n

\uac04\ub2e8\ud558\uac8c \uc815\ubcf4\ub97c \ub0a8\uaca8 \uc8fc\uc2dc\uba74 \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uac00 \uc2e0\uc18d\ud558\uac8c \uc5f0\ub77d\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/strong>\u00a0<\/strong><\/p>\n

\ucd9c\ucc98:<\/p>\n

\u00b9 Bluecore, The One and Done Buyer Problem<\/span>\u00a0<\/span><\/p>\n

\u00b2Forrester, \ub9c8\ucf00\ud130\uac00 \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \uc774\uc720<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\uae30\uc5c5\uc740 \uccab \uad6c\ub9e4 \uace0\uac1d\uacfc \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uccab \uad6c\ub9e4 \uace0\uac1d\uc744 \ud3c9\uc0dd \uace0\uac1d\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \ub9c8\ucf00\ud130\ub294 \uae30\uc5c5\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uacfc \uc131\uacf5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc\ub97c \ud55c \ubc88 \uad6c\ub9e4\ud55c \uace0\uac1d\uc774 \ub450 \ubc88\uc9f8\ub85c \uad6c\ub9e4\ub97c \ud558\uba74, \ub2e4\uc2dc \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 95% \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc774\ud6c4 \uad6c\ub9e4\ub97c \ud560 \ub54c\ub9c8\ub2e4 \ub610 \ub2e4\uc2dc \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc740 \uacc4\uc18d \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc774 […]<\/p>\n","protected":false},"author":55,"featured_media":18055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[558],"class_list":{"0":"post-18052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-solution-customer-retention","9":"criteo-platform-commerce-growth","10":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub370\uc774\ud130 \uae30\ubc18 \ub9ac\ud150\uc158 \uc804\ub7b5\uc740 \ucd5c\uace0\uc758 \uace0\uac1d\uc774 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \ub2e4\uc2dc \ucc3e\uc544 \uc624\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub370\uc774\ud130 \uae30\ubc18 \ub9ac\ud150\uc158 \uc804\ub7b5\uc740 \ucd5c\uace0\uc758 \uace0\uac1d\uc774 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \ub2e4\uc2dc \ucc3e\uc544 \uc624\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-02T23:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-04T11:36:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\",\n\t \"datePublished\": \"2022-08-02T23:27:16+00:00\",\n\t \"dateModified\": \"2024-04-04T11:36:39+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/\"\n\t },\n\t \"wordCount\": 21,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg\",\n\t \"keywords\": [\n\t \"Commerce Media\"\n\t ],\n\t \"articleSection\": [\n\t \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg\",\n\t \"width\": 2048,\n\t \"height\": 1365\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5 | KR - Criteo","description":"\ub370\uc774\ud130 \uae30\ubc18 \ub9ac\ud150\uc158 \uc804\ub7b5\uc740 \ucd5c\uace0\uc758 \uace0\uac1d\uc774 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \ub2e4\uc2dc \ucc3e\uc544 \uc624\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/","og_locale":"ko_KR","og_type":"article","og_title":"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5 | KR - Criteo","og_description":"\ub370\uc774\ud130 \uae30\ubc18 \ub9ac\ud150\uc158 \uc804\ub7b5\uc740 \ucd5c\uace0\uc758 \uace0\uac1d\uc774 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \ub2e4\uc2dc \ucc3e\uc544 \uc624\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/","og_site_name":"KR - Criteo","article_published_time":"2022-08-02T23:27:16+00:00","article_modified_time":"2024-04-04T11:36:39+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5","datePublished":"2022-08-02T23:27:16+00:00","dateModified":"2024-04-04T11:36:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/"},"wordCount":21,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg","keywords":["Commerce Media"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Customer-Retention-Strategies-to-Increase-Lifetime-Value-scaled.jpg","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/18052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=18052"}],"version-history":[{"count":9,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/18052\/revisions"}],"predecessor-version":[{"id":20232,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/18052\/revisions\/20232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/18055"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=18052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=18052"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=18052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}