{"id":18057,"date":"2022-09-22T15:38:11","date_gmt":"2022-09-22T15:38:11","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18057"},"modified":"2023-02-16T22:10:25","modified_gmt":"2023-02-16T22:10:25","slug":"6-reasons-commerce-media-is-on-the-rise","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/6-reasons-commerce-media-is-on-the-rise\/","title":{"rendered":"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ubd80\uc0c1\ud558\uace0 \uc788\ub294 6\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"

\uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub370\uc774\ud130 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud130\uac00 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ud06c\uac8c \uac1c\uc120\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

Forrester Consulting\uc774 \ud06c\ub9ac\ud14c\uc624\ub97c \ub300\uc2e0\ud574 \uc218\ud589\ud55c \uc5f0\uad6c\uc870\uc0ac \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\uc5d0 \uc694\uad6c\ub418\ub294 \uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd<\/a>\uc5d0\uc11c, \uc124\ubb38 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ub9c8\ucf00\ud130\uc758 80%\uac00 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ucd5c\uace0\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \ub610\ud55c 65%\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc811\uadfc \ubc29\uc2dd\uc774 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud560 \uac83\uc774\ub77c\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 \ub9c8\ucf00\ud130\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\uc744 \ubd80\ucd94\uae30\ub294 \uc694\uc778\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ub2e4\uc74c\uc740 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ud544\uc218\uc801\uc778 \ub9c8\ucf00\ud305 \uad00\ud589\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc544 \uac00\uace0 \uc788\ub294 6\uac00\uc9c0 \uc8fc\uc694 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4<\/strong> \ubbf8\ub514\uc5b4\uac00<\/strong> \uc131\uc7a5\ud558\ub294<\/strong> \uc774\uc720<\/strong>\u00a0<\/strong><\/h4>\n

1. \uc774\ucee4\uba38\uc2a4\uc758<\/u> \ubd90\uc774<\/u> \uc810\ucc28<\/u> \uc548\uc815\ud654\ub418\uace0<\/u> \uc788\uc2b5\ub2c8\ub2e4<\/u>.<\/u><\/h4>\n

\ucf54\ub85c\ub09819 \ubc1c\uc0dd \uc774\ud6c4 \uc2dc\uc791\ub41c \uc774\ucee4\uba38\uc2a4\uc758 \ud3ed\ubc1c\uc801\uc778 \uc99d\uac00\uc138\uac00 \ub274\ub178\uba40, \uc5c5\ubb34\/\ud559\uad50\/\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\uc758 \uc7ac\uac1c, \uc9c0\uc815\ud559\uc801\uc778 \uc774\ubca4\ud2b8\uc640 \uae30\ud0c0 \uacbd\uc81c \uc694\uc778\uc73c\ub85c \ub454\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9c8\ucf00\ud130\uac00 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ubaa8\ub450\uc5d0\uc11c \ubc29\ubb38\uc790\uc640 \uc804\ud658\uc728\uc744 \ub192\uc5ec\uc8fc\ub294 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud574 \ubcc0\ud654\uc5d0 \ub9de\uac8c \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \ub54c\ubb38\uc5d0 \uc2dc\uc7a5\uc5d0\uc11c \uadf8 \uc785\uc9c0\uac00 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac, \uc804 \uc138\uacc4(\ud638\uc8fc, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc77c\ubcf8, \ud55c\uad6d, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 8\uc6d4~11\uc6d4, N=6794 \/ 2019\ub144 7\uc6d4~10\uc6d4, N=6346.<\/p>\n

 <\/p>\n

2. \uc18c\ube44\uc790\ub4e4\uc740<\/u> \uad6c\ub9e4\ub97c<\/u> \uc704\ud574<\/u> \uc624\ud508<\/u> \uc778\ud130\ub137\uc73c\ub85c<\/u> \ub208\uc744<\/u> \ub3cc\ub9ac\uace0<\/u> \uc788\uc2b5\ub2c8\ub2e4<\/u>.<\/u><\/h5>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, Amazon\uc774\ub098 Google \ub300\uc2e0 \ub9ac\ud14c\uc77c\uacfc \ube0c\ub79c\ub4dc\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uac80\uc0c9\uc744 \uc2dc\uc791\ud558\ub294 \uc18c\ube44\uc790\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc544\uc84c\uc2b5\ub2c8\ub2e4.1<\/sup> \uc18c\ube44\uc790\uac00 \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uac80\uc0c9 \uc5d4\uc9c4\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9c8\ucf00\ud130\uac00 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc758 \uc911\uc694\ud55c \uac80\uc0c9 \uc811\uc810\uc5d0\uc11c \ub9e4\uccb4\uc0ac\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac, \uae00\ub85c\ubc8c(\ud638\uc8fc, \uc77c\ubcf8, \ud55c\uad6d, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 8\uc6d4-11\uc6d4, N=7330 \/ 2019\ub144 7\uc6d4-10\uc6d4, N=7102.<\/p>\n

 <\/p>\n

3. \uac1c\uc778\uc815\ubcf4<\/u> \ubcf4\ud638<\/u> \uaddc\uc815\uc774<\/u> \ub298\uc5b4\ub098\uace0<\/u> \uc788\uc2b5\ub2c8\ub2e4<\/u>.<\/u><\/h5>\n

\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uc774\ucee4\uba38\uc2a4 \ud658\uacbd\uc744 \uc870\uc131\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uaddc\uc815\uc774 \uc18d\uc18d \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc95\uacfc \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ub2e8\uacc4\uc801 \uc9c0\uc6d0 \uc911\ub2e8\uc5d0 \ub530\ub978 \uc870\uce58\ub97c \ucde8\ud558\uace0, \ucc45\uc784\uac10 \uc788\uac8c \uc18c\ube44\uc790\uc640 \uace0\uac1d\uc5d0 \ub2e4\uac00\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ucc45\uc784 \uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \uad11\uace0\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ubbf8\ub798 \uacbd\uc7c1\ub825\uc744 \uac16\ucd98 \uc804\ub7b5\uc744 \ucc3e\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \uc120\ud0dd\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\"4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0<\/u> \uc804\ub7b5\uc774<\/u> \ud544\uc218\uc801\uc785\ub2c8\ub2e4<\/u>.<\/u><\/p>\n

\uc55e\uc11c \uc5b8\uae09\ud55c \uac83\ucc98\ub7fc, \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\ub4e4\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc911\ub2e8\uc73c\ub85c \ud06c\uac8c \uc601\ud5a5\uc744 \ubc1b\uc744 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc774\uc81c \uc368\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc218\uc9d1\uacfc \ud655\uc7a5\uc744 \uc6b0\uc120\uc21c\uc704\ub85c \uc0bc\uace0 \uc788\uc73c\uba70, \ub9e4\uccb4\uc0ac\ub4e4\uc740 CPM \uac10\uc18c\uc5d0 \ub300\ube44\ud574 \uc368\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc790\uccb4 \ubcf4\uc720\ud55c \uc790\uc0b0\uc744 \ud1b5\ud574 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc11c\ub85c \uc5f0\uacb0\ud558\uace0 \ub370\uc774\ud130\uc5d0 \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \ubaa8\ub4e0 \uc0dd\ud0dc\uacc4 \uad6c\uc131\uc6d0\ub4e4\uc774 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

5. ROI<\/u>\ub97c<\/u> \uc785\uc99d\ud558\ub294<\/u> \uac83\uc774<\/u> \ubaa8\ub4e0<\/u> \ucc28\uc774\ub97c<\/u> \ub9cc\ub4e4\uc5b4<\/u> \uc90d\ub2c8\ub2e4<\/u>.<\/u><\/p>\n

\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc608\uc0b0 \uc9c0\ucd9c\uc774 \ub9c8\ucf00\ud305\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc785\uc99d\ud560 \uc218 \uc788\ub294 \uc815\uc131\uc801 \uc9c0\ud45c\uac00 \ubd80\uc871\ud558\uae30 \ub54c\ubb38\uc5d0 \ud65c\ub3d9 \uc131\uacfc\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \ud5a5\ud6c4 \uc608\uc0b0\uc744 \uc815\uc758\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ud3d0\uc1c4 \ub8e8\ud504\ud615 \ubcf4\uace0 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uc0c1\ud488 \ud310\ub9e4\uc5d0 \ub300\ud55c \uad11\uace0 \ube44\uc6a9\uc744 \ucd94\uc801\ud558\uace0 \uc644\uc804\ud55c ROI \ubd84\uc11d\uc744 \uac00\ub2a5\ud558\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

6. \u2018<\/u>\ucee4\uba38\uc2a4<\/u> \ucc45\uc784\uc790<\/u>\u2019<\/u> \uc5ed\ud560\uc774<\/u> \ubd80\uc0c1\ud558\uace0<\/u> \uc788\uc2b5\ub2c8\ub2e4<\/u>.<\/u><\/p>\n

\uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \ub300\ud589\uc0ac\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ucee4\uba38\uc2a4\uc5d0 \ub300\ud55c 360\u00b0 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 \ucee4\uba38\uc2a4 \ucc45\uc784\uc790\ub97c \uace0\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac80\uc0c9\uacfc \ub514\uc2a4\ud50c\ub808\uc774\ubd80\ud130 \uace0\uac1d \ub9c8\ucf00\ud305\uacfc \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ubaa8\ub4e0 \uac83\uc744 \uc774\ub044\ub294 \ucee4\uba38\uc2a4 \ucc45\uc784\uc790\ub294 \ucc44\ub110\ubcc4 \ub610\ub294 \ub9ac\ud14c\uc77c\ubcc4 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc774 \uc544\ub2c8\ub77c \uace0\uac1d \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc774\ub7ec\ud55c \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 \ub370 \ud544\uc694\ud55c \ucd1d\uccb4\uc801\uc778 \ubdf0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \ucee4\uba38\uc2a4 \ucc45\uc784\uc790\uac00 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc131\ud654\ud558\uace0 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \ud3ec\ub9f7\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub294 \uc131\uacfc\ub97c \ud55c \uacf3\uc5d0\uc11c \uce21\uc815\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4<\/strong> \ubbf8\ub514\uc5b4\uc758<\/strong> \uc5ed\ub7c9\uc5d0<\/strong> \ub300\ud574<\/strong> \ubcf4\ub2e4<\/strong> \uc790\uc138\ud788<\/strong> \uc54c\uc544\ubcf4\uc138\uc694<\/strong>.\u00a0<\/strong><\/p>\n

\uc18c\ube44\uc790 \ud589\ub3d9, \uc774\ucee4\uba38\uc2a4 \uc120\ud638\ub3c4, \uaddc\uc81c, \uc5c5\uacc4 \ubcc0\ud654 \ub4f1 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud654\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ud48d\ubd80\ud558\uac8c \ub9cc\ub4dc\ub294 \ub370 \ud544\uc694\ud55c \ubbf8\ub798\uc5d0 \uc900\ube44\ub41c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n

\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \uc65c \uc778\uae30\ub97c \ub04c\uace0 \uc788\ub294\uc9c0, \ud604\uc7ac \uc0c1\ud669\uc740 \uc5b4\ub5a4\uc9c0 \uadf8\ub9ac\uace0 \uc65c \ud544\uc694\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc644\ubcbd \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

1<\/sup>\ucd9c\ucc98: Harris Poll \ubc0f OpenX, \u2018\uc624\ud508 \uc6f9 vs. \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\u2019, 2020\ub144<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub370\uc774\ud130 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud130\uac00 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ud06c\uac8c \uac1c\uc120\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. 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