{"id":18107,"date":"2022-08-08T00:18:15","date_gmt":"2022-08-08T00:18:15","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18107"},"modified":"2024-03-25T21:25:21","modified_gmt":"2024-03-25T21:25:21","slug":"state-of-global-travel-q2-2022","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/state-of-global-travel-q2-2022\/","title":{"rendered":"2022\ub144 2\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \uc5ec\ub984 \ud734\uac00\ub85c \uac00\uc18d\ud654\ub418\uace0 \uc788\ub294 \uc131\uc7a5 \ucd94\uc138"},"content":{"rendered":"

\uc62c\ud574 \ucd08 \ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ucf54\ub85c\ub09819 \uac10\uc5fc\ub960 \uac10\uc18c\uc640 \ub9ce\uc740 \uad6d\uac00\uc758 \uc5ec\ud589 \uc81c\ud55c \uc644\ud654\ub85c \uc778\ud574 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc758 \ud655\uc2e0\uc774 \uc99d\uac00\ud558\uba74\uc11c 1\ubd84\uae30\uc5d0 \uc5ec\ud589\uc774 \ube60\ub974\uac8c \uc7ac\uac1c\ub418\uace0 \uc788\ub2e4\ub294 \uc870\uc0ac \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c 2\ubd84\uae30\uc5d0 \ub4e4\uc5b4 \uc5ec\ud589 \uc0b0\uc5c5\uc758 \ud68c\ubcf5\uc138\ub294 \ud0c4\ub825\uc744 \ubc1b\uace0 \uc788\uc73c\uba70, \uc2ec\uc9c0\uc5b4 \uac00\uc18d\ud654\ub418\uace0 \uc788\ub294 \uc9c0\uc5ed\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 50\uc5ec \uac1c\uad6d\uc758 \uc5ec\ud589 \uad00\ub828 \uc5c5\uccb4 2,000\uacf3\uc758 \ub370\uc774\ud130\uc640 11\uac1c\uad6d\uc5d0\uc11c 11,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc5ec\ud589 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec, \uc804 \uc138\uacc4 \uc5ec\ud589 \ud604\ud669\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. 2\ubd84\uae30\uc758 \uc8fc\uc694 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud2b8\ub80c\ub4dc\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n

\uc5ec\ub984 \ud734\uac00\ub97c \uacc4\ud68d\ud558\ub294 \uc0ac\ub78c\uc774 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h4>\n

\uc62c \uc5ec\ub984\uc740 \ud734\uac00 \uc5ec\ud589\uc744 \uc704\ud55c \uc911\uc694\ud55c \uc2dc\uc98c\uc785\ub2c8\ub2e4. \uc9c0\ub09c 5\uc6d4 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c, \uc804 \uc138\uacc4 \uc751\ub2f5\uc790\uc758 67%\uac00 \uc55e\uc73c\ub85c 3\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc801\uc5b4\ub3c4 \ud55c \ubc88\uc740 \uc5ec\ud589\uc744 \ub5a0\ub0a0 \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc5ed\ubcc4\ub85c \uc218\uce58\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 EMEA \uc9c0\uc5ed\uc5d0\uc11c \uc5ec\ub984 \uc5ec\ud589 \uc758\ud5a5\uc774 \uac15\ub825\ud558\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790 4\uba85 \uc911 3\uba85\uc774 \ud5a5\ud6c4 3\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc801\uc5b4\ub3c4 \ud55c \ubc88\uc740 \uc5ec\ud589\uc744 \ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: \uc5ec\ud589 \uc124\ubb38\uc870\uc0ac, 2022\ub144 2\ubd84\uae30 \uae30\ubc18: \uc804\uccb4 \uc751\ub2f5\uc790 EMEA n=5,576<\/p>\n

APAC \ubc0f \ubbf8\uad6d\uc758 \uacbd\uc6b0, \uc758\ud5a5\uc774 \uc774\ubcf4\ub2e4 \uc57d\uac04 \ub0ae\uc9c0\ub9cc \uc5ec\uc804\ud788 \uac15\ub825\ud569\ub2c8\ub2e4. \ub450 \uc9c0\uc5ed \ubaa8\ub450 \uc751\ub2f5\uc790 5\uba85 \uc911 3\uba85\uc774 \ud5a5\ud6c4 3\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc801\uc5b4\ub3c4 \ud55c \ubc88\uc740 \uc5ec\ud589\uc744 \ub5a0\ub0a0 \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub984 \ud734\uac00\ub97c \uacc4\ud68d\ud558\ub294 \uc0ac\ub78c\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc5ec\ud589 \uc7a5\ube44\ub97c \uad6c\uc785\ud558\uba70 \uc900\ube44\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \ub9ac\ud14c\uc77c\ub7ec 22,000\uacf3\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \ub300\uc2dc\ubcf4\ub4dc<\/a>\uc5d0 \ub530\ub974\uba74, 2\ubd84\uae30\uc5d0 \uc5ec\ub7ec \uc5ec\ud589 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc628\ub77c\uc778 \ud310\ub9e4\uac00 \uc804\ub144 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d\uc5d0\uc11c\ub294 2022\ub144 5\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc \uce90\ub9ac\uc5b4 \ubc0f \uac00\ubc29 \uce74\ud14c\uace0\ub9ac\uc758 \ub9e4\ucd9c\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 21% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uce74\ud14c\uace0\ub9ac \ub0b4\uc5d0\uc11c \uc5ec\ud589\uc6a9 \ubca0\uac1c(+17%), \uce90\ub9ac\uc5b4 \ubca8\ud2b8(+17%), \uc5ec\ud589\uc6a9 \ud30c\uc6b0\uce58(+7%) \ub4f1 \ud2b9\uc815 \uc0c1\ud488\uc758 \ub9e4\ucd9c\uc774 \ubaa8\ub450 \uc804\ub144 \ub300\ube44 \uc99d\uac00\ud558\uc5ec \uc5ec\ud589 \uc561\uc138\uc11c\ub9ac\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub354 \ub192\uc544\uc84c\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uce90\ub9ac\uc5b4 \ubc0f \uac00\ubc29 \uce74\ud14c\uace0\ub9ac\uc758 2\ubd84\uae30 \ub9e4\ucd9c\uc740 APAC \uc9c0\uc5ed\uc5d0\uc11c\ub3c4 \uc99d\uac00\ud588\uc73c\uba70, 2022\ub144 5\uc6d4\uc758 \uacbd\uc6b0 \uc804\ub144 \ub300\ube44 9% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. APAC \uc9c0\uc5ed\uc740 \ud2b9\ud788 \uc218\ud2b8\ucf00\uc774\uc2a4(+94%), \uc5ec\ud589\uc6a9 \ud30c\uc6b0\uce58(+180%) \ubc0f \uce90\ub9ac\uc5b4 \ub124\uc784\ud14d(+60%)\uc5d0 \ub300\ud55c \uc804\ub144 \ub300\ube44 \ud310\ub9e4\uac00 \uc6d4\ub4f1\ud55c \uc131\uc801\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/span><\/p>\n

\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 YoY \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac \ud2b8\ub80c\ub4dc \ub300\uc2dc\ubcf4\ub4dc, APAC, 2022\ub144 5\uc6d4<\/p>\n

EMEA \uc9c0\uc5ed\uc758 \uacbd\uc6b0 \uc804\uccb4\uc801\uc778 \uce90\ub9ac\uc5b4\uc640 \uac00\ubc29 \ud310\ub9e4\ub294 \uc57d\uac04 \uac10\uc18c(-9% YoY)\ud588\uc9c0\ub9cc \uc5ec\ud589 \uad00\ub828 \uc0c1\ud488\uc758 \uc1fc\ud551\uc740 \uc5ec\uc804\ud788 \uac74\uc7ac\ud569\ub2c8\ub2e4. 5\uc6d4 \uc218\ud2b8\ucf00\uc774\uc2a4(+62%), \uc5ec\ud589\uc6a9 \ud30c\uc6b0\uce58(+129%), \uce90\ub9ac\uc5b4 \ucee4\ubc84(+37%)\uc5d0 \ub300\ud55c EMEA \uc9c0\uc5ed\uc758 \ud310\ub9e4\ub294 \ubaa8\ub450 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\uc57d\uc5d0\uc11c \uc5ec\ud589\uc9c0 \uc774\ub3d9 \uc218\ub2e8\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc5d0 \ub3c4\ub2ec\ud55c \ud56d\uacf5 \uc5ec\ud589<\/h4>\n

2\ub144 \ub3d9\uc548\uc758 \ud56d\uacf5 \uc608\uc57d \uac10\uc18c \ud6c4, \uc774\uc81c \ub9ce\uc740 \uc5ec\ud589\uc790\ub4e4\uc774 \ud32c\ub370\ubbf9 \uc774\uc804\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \ube44\ud589\uae30 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ubaa8\ub4e0 \uc8fc\uc694 \uc9c0\uc5ed\uc5d0\uc11c \ud56d\uacf5 \uc5ec\ud589 \uc608\uc57d\uc774 2019\ub144 \uc218\uc900\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. 2019\ub144 \uac19\uc740 \uc8fc\uc5d0 \ube44\ud574 2022\ub144 5\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc \ub3d9\uc548\uc5d0\ub294 EMEA(+55%), APAC(+43%), \ubbf8\uc8fc(+43%) \ubaa8\ub450\uc5d0\uc11c \uc608\uc57d\uc774 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/span><\/p>\n

\ucd9c\ucc98: 2019\ub144 4\uc6d4 7~13\uc77c(\ud32c\ub370\ubbf9 \uc774\uc804 \uae30\uc900) \ub300\ube44 \uc778\ub371\uc2a4\ud654\ub41c \ud56d\uacf5 \uc608\uc57d \uc218 \ubbf8\uc8fc, APAC, EMEA<\/p>\n

\ud56d\uacf5 \uc5ec\ud589 \uc0ac\uc774\ud2b8\uc758 \ud2b8\ub798\ud53d\ub3c4 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uc0c1\uc801\uc778 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud56d\uacf5\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc810\uc810 \ub354 \uc911\uc694\ud55c \uc811\uc810\uc774 \ub418\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. APAC \uc9c0\uc5ed\uc5d0\uc11c\ub294 5\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uc758 \ud56d\uacf5\uc0ac \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc774 \uc791\ub144 \uac19\uc740 \uc8fc\uc5d0 \ube44\ud574 176% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uae30\uac04 \ub3d9\uc548 EMEA\uc640 \ubbf8\uad6d\uc5d0\uc11c\ub3c4 \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc774 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4(\uac01\uac01 +82% \ubc0f +35%)<\/p>\n

\ud56d\uacf5 \uc5ec\ud589 \uc608\uc57d\uc774 \ud32c\ub370\ubbf9 \uc774\uc804 \uae30\uc900\uc744 \ub118\uc5b4\uc11c\uace0 \ud56d\uacf5\uc0ac \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc774 \uc804\ub144 \ub300\ube44 \ud06c\uac8c \uc99d\uac00\ud558\uba70, \uc774\uc81c \uc5ec\ud589\uc790\ub4e4\uc774 \uc9d1\uc5d0\uc11c \uba40\uc5b4\uc9c0\ub294 \uac83\uc744 \ubcf4\ub2e4 \ud3b8\uc548\ud558\uac8c \ub290\ub07c\uace0 \uc788\ub2e4\ub294 \ud2b8\ub80c\ud2b8\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n

\u2018\uc804\ud1b5\uc801\uc778\u2019 \uc5ec\ud589\uc758 \uadc0\ud658<\/h4>\n

\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5ec\ud589\uc790\ub4e4\uc740 \ub80c\ud0c8 \uc219\uc18c\ubcf4\ub2e4 \u2018\uc804\ud1b5\uc801\uc778\u2019 \ud638\ud154 \uc219\ubc15\uc744 \uc120\ud638\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

APAC \uc751\ub2f5\uc790\uc758 75%, EMEA \uc751\ub2f5\uc790\uc758 59%, \ubbf8\uad6d \uc751\ub2f5\uc790\uc758 60%\uac00 \ub2e4\uc74c \uc5ec\ud589\uc5d0\uc11c \ud638\ud154\uc5d0 \uba38\ubb3c \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, APAC \uc751\ub2f5\uc790\uc758 24%, EMEA \uc751\ub2f5\uc790\uc758 33%, \ubbf8\uad6d \uc751\ub2f5\uc790\uc758 21%\ub294 \ub2e4\uc74c \uc5ec\ud589\uc5d0\uc11c \ub80c\ud0c8 \ud558\uc6b0\uc2a4\uc5d0 \uba38\ubb34\ub97c \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud574 \ub80c\ud0c8 \ud558\uc6b0\uc2a4\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ud6e8\uc52c \ub0ae\uc544\uc84c\uc74c\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/span><\/p>\n

\ucd9c\ucc98: \uc5ec\ud589 \uc124\ubb38\uc870\uc0ac, 2022\ub144 2\ubd84\uae30 \uae30\ubc18: \uc804\uccb4 \uc751\ub2f5\uc790 \ubbf8\uad6d n=1150 \/ \uc804 \uc138\uacc4 n=11,822<\/p>\n

\ucf54\ub85c\ub09819\uac00 \uc5ec\uc804\ud788 \uc6b0\ub824\ub418\ub294 \uc0c1\ud669\uc73c\ub85c \uc778\ud55c \uad6d\ub0b4 \uc5ec\ud589 \uc120\ud638<\/h4>\n

\uc5ec\ud589\uc744 \ud574\ub3c4 \ub41c\ub2e4\ub294 \uc0dd\uac01\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc0ac\ub78c\ub4e4\uc740 \uc5ec\uc804\ud788 \uc5ec\ud589 \uc911\uc5d0 \ucf54\ub85c\ub09819\uc5d0 \uac10\uc5fc\ub418\ub294 \uac83\uc744 \uc6b0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc751\ub2f5\uc790\uc758 58%\uac00 “\uc5ec\ud589\ud560 \ub54c \ucf54\ub85c\ub09819\uc5d0 \uac10\uc5fc\ub420\uae4c\ubd10 \uc5ec\uc804\ud788 \uc6b0\ub824\ub41c\ub2e4”\ub294 \ub9d0\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\uc11c\ub294 \uc751\ub2f5\uc790\uc758 65%\uac00 \uc774 \uc9c4\uc220\uc5d0 \ub3d9\uc758\ud55c APAC \uc9c0\uc5ed\uc5d0\uc11c \uac00\uc7a5 \uac15\ub825\ud558\uac8c \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ud55c\ud3b8 \ubbf8\uad6d\uc5d0\uc11c\ub294 55%\uac00 \uc774\uc5d0 \ub3d9\uc758\ub97c \ud558\uace0 EMEA\uc5d0\uc11c\ub294 52%\uac00 \ub3d9\uc758\ub97c \ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/span><\/p>\n

\ucd9c\ucc98: \uc5ec\ud589 \uc124\ubb38\uc870\uc0ac, 2022\ub144 2\ubd84\uae30 \uae30\ubc18: \uc804\uccb4 \uc751\ub2f5\uc790 APAC n=5,082<\/p>\n

\ucf54\ub85c\ub09819\uc640 \uad00\ub828\ub41c \uc6b0\ub824\uac00 \uc9c0\uc18d\ub418\uba74\uc11c \uc5ec\ud589\uc790\ub4e4\uc740 \uc815\ubd80\uc758 \uc5ec\ud589 \uc81c\ud55c\uacfc \ub354 \ub9ce\uc740 \uac10\uc5fc\uc758 \uac00\ub2a5\uc131 \ub4f1 \ud574\uc678 \uc5ec\ud589\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc704\ud5d8\uc131\uc744 \uc904\uc774\uae30 \uc704\ud574 \uad6d\ub0b4 \ubaa9\uc801\uc9c0\ub97c \uc120\ud638\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 \uc751\ub2f5\uc790\uc758 70%\uac00 \uad6d\ub0b4 \uc5ec\ud589\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc120\ud638\ub3c4\ub294 \ud2b9\ud788 \ubbf8\uad6d\uc5d0\uc11c \uac15\ub825\ud558\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. 86%\uc758 \uc751\ub2f5\uc790\uac00 \uc62c\ud574\ub294 \uad6d\ub0b4 \uc5ec\ud589\uc744 \uc628\ub77c\uc778\uc73c\ub85c \uc608\uc57d\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

EMEA \uc751\ub2f5\uc790\ub294 \uc678\uad6d \uc5ec\ud589\uc5d0 \ub300\ud55c \ud655\uc2e0\uc774 \ub354 \ud07d\ub2c8\ub2e4. EMEA \uc751\ub2f5\uc790\uc758 67%\uac00 \uc62c\ud574 \uad6d\ub0b4 \uc5ec\ud589\uc744 \ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, 48%\ub294 \uc62c\ud574 \uc720\ub7fd\uc73c\ub85c \ud574\uc678 \uc5ec\ud589\uc744 \ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/span><\/p>\n

\ucd9c\ucc98: \uc5ec\ud589 \uc124\ubb38\uc870\uc0ac, 2022\ub144 2\ubd84\uae30 \uae30\ubc18: EMEA \uc804\uccb4 \uc751\ub2f5\uc790, n=5,576<\/p>\n

\uc804\ubc18\uc801\uc73c\ub85c APAC \uc9c0\uc5ed\uc740 \uad6d\ub0b4 \uc5ec\ud589\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\ub3c4 \uac15\ud569\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed \uc751\ub2f5\uc790\uc758 70%\uac00 \uc62c\ud574 \uad6d\ub0b4 \uc5ec\ud589\uc744 \ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uad6d\uac00\ubcc4\ub85c APAC\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uba74 \ucc28\uc774\uac00 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uc77c\ubcf8(90%), \ud638\uc8fc(79%), \ud55c\uad6d(75%) \ub4f1 \ub300\ubd80\ubd84\uc758 \uad6d\uac00\uc5d0\uc11c \uad6d\ub0b4 \uc5ec\ud589\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2f1\uac00\ud3ec\ub974\ub294 \uad6d\ub0b4 \uc5ec\ud589\uc5d0 \ub300\ud55c \uc758\ud5a5\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \uc801\uc2b5\ub2c8\ub2e4. \uc2f1\uac00\ud3ec\ub974 \uc751\ub2f5\uc790\uc758 33%\ub9cc\uc774 \uad6d\ub0b4 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uace0, 70%\ub294 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc73c\ub85c \ud574\uc678 \uc5ec\ud589\uc744 \ub5a0\ub0a0 \uacc4\ud68d\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354 \ub9ce\uc740 \uc5ec\ud589 \uc778\uc0ac\uc774\ud2b8\ub97c \uc6d0\ud558\uc2dc\ub098\uc694?<\/h4>\n

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\uc5ec\ud589 \uc5c5\uacc4\uc5d0\uc11c \uc18c\ube44\uc790 \uc815\uc11c, \uc120\ud638\ub3c4 \ubc0f \uad6c\ub9e4 \uc5ec\uc815\uc774 \uacc4\uc18d\ud574\uc11c \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c, \uad11\uace0\uc8fc\ub294 \ud480\ud37c\ub110 \uc131\uc7a5 \uc804\ub7b5 \uc804\ubc18\uc5d0\uc11c \uace0\ud488\uc9c8 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uce74\ud14c\uace0\ub9ac\uc758 \ucd94\uac00\uc801\uc778 \uc131\uc7a5\uc5d0 \ub300\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac15\ub825\ud55c\u00a0\uc7a0\uc7ac\uace0\uac1d \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158<\/a>\uc774 \ud3ec\ud568\ub41c\u00a0\ud06c\ub9ac\ud14c\uc624\uc758\u00a0 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744<\/a>\u00a0\ud1b5\ud574, \uad11\uace0\uc8fc\ub294 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uac00\uc7a5 \ud070 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud65c\uc6a9\ud574, \uc804\ub7b5\uc801\uc73c\ub85c \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d\uc744 \uc2dd\ubcc4, \uc778\uac8c\uc774\uc9c0 \ubc0f \uc804\ud658\ud574 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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