{"id":18132,"date":"2022-08-16T09:49:58","date_gmt":"2022-08-16T09:49:58","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18132"},"modified":"2024-10-22T17:47:30","modified_gmt":"2024-10-22T17:47:30","slug":"what-it-takes-to-build-a-retail-media-network","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/","title":{"rendered":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d"},"content":{"rendered":"

Target, Best Buy, Macy’s, Carrefour \uac19\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc774\ub984\uc744 \ub4e4\uc73c\uba74 \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc774 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ud30c\ub294 \uc0c1\ud488\ub4e4\uc744 \ub5a0\uc62c\ub9bd\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad11\uace0\uc5c5\uacc4 \uc0ac\ub78c\ub4e4\uc774 \uadf8 \uc774\ub984\uc744 \ub4e3\uace0 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9ac\ub294 \uac83\uc740 \uc774 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ud655\ubcf4\ud55c \uc5c4\uccad\ub09c \ubbf8\ub514\uc5b4 \uc218\uc775 \ucc3d\ucd9c\uc758 \uae30\ud68c\uc785\ub2c8\ub2e4. \uc774 \uc138\uacc4\uc801\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\ub97c \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc73c\ub85c \uc804\ud658\ud558\uc5ec \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uba70, \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\ub4e4\uc5d0\uac8c \uac00\uc2dc\uc131 \ub192\uace0 \ub9e4\ub825\uc801\uc778 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc9c0\ub09c 10\ub144 \ub3d9\uc548 Amazon\uc744 \uc911\uc2ec\uc73c\ub85c \uc874\uc7ac\ud574 \uc654\uc9c0\ub9cc, \uc774\ucee4\uba38\uc2a4\uc758 \ubd80\uc0c1\uacfc \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud55c \uad11\uace0 \ud658\uacbd\uc5d0 \ub300\ud55c \uc694\uad6c\uc758 \uc99d\uac00\ub85c \uc778\ud574 \uc9c0\ub09c 3\ub144 \ub3d9\uc548 \uc5ec\ub7ec \uce74\ud14c\uace0\ub9ac\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc8fc\ubaa9\uc744 \ubc1b\uc544\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc11c\ub4dc\ud30c\ud2f0 \uc2e0\ud638\uc5d0 \ub300\ud55c \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uc608\uace0\ub418\uba74\uc11c, \uc548\uc815\uc801\uc774\uace0 \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uae30 \uc704\ud55c \uacbd\uc7c1\uc774 \uac00\uc5f4\ub418\uba74\uc11c \ub9ac\ud14c\uc77c\ub7ec \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub85c \uc778\ud574 Target\uc758 Roundel\ucc98\ub7fc \uc790\uccb4\uc801\uc73c\ub85c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c(RMN)\ub97c \uad6c\ucd95\ud558\ub294 \uac70\ub300 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc5d0\uac8c \uc774\ubaa9\uc774 \uc9d1\uc911\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\ub514\uc5b4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uad11\uace0\uc8fc\uac00 \ubaa8\ub450 \uc708-\uc708(win-win)\ud558\ub294 \uac83\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud55c \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc218\uc775 \ud750\ub984\uc744 \ucc3d\ucd9c\ud558\uace0 \uad11\uace0 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. McKinsey\uc5d0 \ub530\ub974\uba74,\u00a0\uac70\uc758 70%\uc5d0 \ub2ec\ud558\ub294 \uad11\uace0\uc8fc\uac00<\/a>\u00a0\ub2e4\ub978 \ucc44\ub110\ubcf4\ub2e4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc0c1\ub2f9\ud788 \ub610\ub294 \uc5b4\ub290 \uc815\ub3c4 \ub354 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \ubcf4\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub610\ud55c \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0ac\uc804 \ub3d9\uc758\ub97c \ubc1b\uace0 \uc5bb\uc740 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad00\ub828 \uc0c1\ud488\uacfc \ube0c\ub79c\ub4dc\ub97c \ubcf4\uc5ec \uc90c\uc73c\ub85c\uc368 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud61c\ud0dd\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\uac00<\/strong> \uc131\uacf5\ud558\uae30<\/strong> \uc704\ud574<\/strong> \ud544\uc694\ud55c<\/strong> \uac83\uc740<\/strong> \ubb34\uc5c7\uc77c\uae4c\uc694<\/strong>?<\/strong><\/h3>\n

\ubaa8\ub4e0 \uae30\uc220 \ud30c\ud2b8\ub108\uac00 \uc11c\ub85c \ub2e4\ub978 \uac83\ucc98\ub7fc, \ub9ac\ud14c\uc77c\ub7ec\ub3c4 \uc800\ub9c8\ub2e4 \ub2e4\ub985\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa9\ud45c\ub294 \uac01 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uac00\uc7a5 \uc801\ud569\ud55c \uc218\uc775 \ucc3d\ucd9c \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc801\uc751\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\uac83\uc774 \ud06c\ub9ac\ud14c\uc624\uac00 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc790\uccb4 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc9c0\uc6d0\ud558\ub294 \uad11\uace0 \uc2a4\ud0dd\uc784\uc744 \uc758\ubbf8\ud558\uac70\ub098 \ud639\uc740 \ub300\ud589\uc0ac\uc640 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc2ec\uce35\uc801\uc778 \uc140\ud504 \uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9ac\ud14c\uc77c\ub7ec \uc218\uc694\ub97c \ucc3d\ucd9c\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \ubaa8\ub4e0 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc804\ub7b5\uacfc \uc694\uad6c\uc5d0 \ub9de\uac8c \uc194\ub8e8\uc158\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud558\ub8fb\ubc24 \uc0ac\uc774\uc5d0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \ub420 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc0c8\ub85c\uc6b4 \uccad\uad6c \uccb4\uacc4\ub97c \ub3c4\uc785\ud558\ub294 \ub4f1 \uc6b4\uc601\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc774\ud574\ud558\uace0 \uc0dd\uc131\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc790\uccb4\uc801\uc73c\ub85c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uac00\ub3d9\ud558\uae30 \uc2dc\uc791\ud558\uba74, \uc0c8\ub85c\uc6b4 \ub9e4\ucd9c \ud750\ub984\uc73c\ub85c \uc6b4\uc601 \ube44\uc6a9\uc744 \uc0c1\uc1c4\ud558\uace0 \ud601\uc2e0\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\uc9c0\ub9cc, \uadf8\ub7ec\ub824\uba74 \uba3c\uc800 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ubd84\uc57c\uc5d0\uc11c \uacbd\ud5d8\uc774 \uc804\ud600 \uc5c6\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ubb3c\ub860 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uacbd\ud5d8\uc774 \ub9ce\uace0 \uae30\uc220 \uc218\uc900\uc774 \ub192\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uacfc \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub824\uba74 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uc9c0 \uadf8\ub9ac\uace0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc720\ud615\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\ucd95\ud558\ub824\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub294 \ubcf4\ud1b5 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc0c8\ub85c\uc6b4 \uae30\uc220\uacfc \uc0c8\ub85c\uc6b4 \ud300\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ud544\uc694\ud55c \uc778\ud504\ub77c\uc640 \uc804\ubb38 \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uae30\uc220 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uc5ec \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. \ud30c\ud2b8\ub108\ub97c \ud65c\uc6a9\ud558\uba74 \uc790\uccb4\uc801\uc73c\ub85c \ubaa8\ub4e0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uae30\uc220\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc5d0 \ube44\ud574 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. McKinsey\ub294 “\uad11\uace0\uc8fc\ub294 \uad00\ub9ac\ub418\ub294 \uc11c\ube44\uc2a4 \uc5ed\ub7c9\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc73c\uba70, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uae30\uc220 \ud30c\ud2b8\ub108, \ucf58\ud150\uce20 \ud30c\ud2b8\ub108, \uc601\uc5c5 \ud30c\ud2b8\ub108, \ucea0\ud398\uc778 \uacc4\ud68d\/\uad6c\ub9e4 \ud30c\ud2b8\ub108, \ubcf4\uace0 \ubc0f \uce21\uc815 \ud30c\ud2b8\ub108 \ub4f1 \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub4e4\ub85c\ubd80\ud130 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\uae30\uc220 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\ub4e0, \uc790\uccb4\uc801\uc73c\ub85c \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub4e0, \uc131\uacf5\uc801\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uace0\uc790 \ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uba87 \uac00\uc9c0 \uace0\ub824\ud574\uc57c \ud558\ub294 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. <\/strong>\uc218\uc694<\/strong><\/h3>\n

\uad11\uace0\uc8fc\ub4e4\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc774\ub294 \ub9ce\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc774\ubbc0\ub85c, \ub9ac\ud14c\uc77c\ub7ec\uac00 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uc5d0 \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\uc758 \uac00\uce58\ub97c \uc785\uc99d\ud558\uc5ec \uc218\uc694\uac00 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\uc2dc\ud0a4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud558\uba74 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uc640\uc758 \uae30\uc874 \uad00\uacc4\ub97c \ub354\uc6b1 \ub3c8\ub3c5\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 \uae30\uc220 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\ub294 \uacbd\uc6b0, \uc18c\ube44\uc790 \uc608\uc0b0\uc5d0\ub9cc \uc811\uadfc\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uad6d\uac00\uc758 \ubbf8\ub514\uc5b4 \ube44\uc6a9\uc744 \ud3ec\ud568\ud574 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac \uc608\uc0b0\uc744 \ud655\ubcf4\ud558\ub294 \uae30\ud68c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2. <\/strong>\uacf5\uae09<\/strong><\/h3>\n

\ub9ac\ud14c\uc77c\ub7ec\ub294 \uad11\uace0\uc8fc\uc758 \ubaa9\ud45c\ub97c \uac00\uc7a5 \uc798 \ucda9\uc871\ud558\ub294 \uc778\ubca4\ud1a0\ub9ac\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\uccb4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uacf5\uae09\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\ub978 \ubbf8\ub514\uc5b4 \uc18c\uc2a4\uc5d0\ub3c4 \uc5f0\uacb0\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec \ub370\uc774\ud130\ub97c \ucd94\uac00\uc801\uc778 \uacf5\uae09\uc5d0 \uc801\uc6a9\ud568\uc73c\ub85c\uc368, \ub9ac\ud14c\uc77c\ub7ec\ub294 \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \ud655\uc7a5\ud558\uace0 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud3ec\uad04\uc801\uc778 \ubcf4\uace0\uc11c \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub2e4\uc591\ud55c \ub9ac\ud14c\uc77c\ub7ec, \uad11\uace0 \ud3ec\ub9f7 \ubc0f \uae30\uc874 \ub514\uc9c0\ud138 \ub9e4\uccb4\uc0ac\uc5d0\uc11c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uc5ec \uad11\uace0\uc8fc\uc758 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud574\uc8fc\ub294 \uae30\uc220 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud55c\ub2e4\uba74, \uc624\ud508 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc0ac\uc774\ud2b8 \uac04\uc758 \ucea0\ud398\uc778\uc744 \uad00\ub9ac \ubc0f \uce21\uc815\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\ub294 \ucd94\uac00\uc801\uc73c\ub85c \ub9e4\ub825\uc744 \ub290\ub07c\uac8c \ub420 \uac83 \uc785\ub2c8\ub2e4.<\/p>\n

3. <\/strong>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/strong><\/h3>\n

\uad11\uace0\uc8fc\ub4e4\uc740 \ube0c\ub79c\ub529\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ubaa8\ub450\uc5d0\uc11c \uc131\uacfc\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc18c\ube44\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \ud2b9\uc815 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uc744 \uc9c0\uc6d0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, CPG \uad11\uace0\uc8fc\ub294 \uc720\ub8cc \uc81c\ud488 \uad11\uace0\ub97c \uc6b4\uc601\ud574\uc11c \ube60\ub978 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uace0\uc790 \ud558\uaca0\uc9c0\ub9cc \uc804\uc790 \uc81c\ud488 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \uc900\ube44\ub418\uae30 \uc804\uc5d0 \uc131\uae09\ud55c \uc804\ud658\uc744 \uac15\uc694\ud558\uae30\ubcf4\ub2e4\ub294 \uc628\uc0ac\uc774\ud2b8 \ub610\ub294 \uc624\ud504\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud1b5\ud574 \uc0c8 \ub178\ud2b8\ubd81\uc744 \uc1fc\ud551\ud558\ub294 \uc18c\ube44\uc790\uc640 \uc801\uc808\ud55c \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uace0 \uc778\uac8c\uc774\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n

4. <\/strong>\uc131\uacfc<\/strong> \uce21\uc815<\/strong><\/h3>\n

\uc131\uacf5\uc801\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uc704\ud574, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uba85\ud655\ud558\uace0 \ud48d\ubd80\ud558\uba70 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \ubcf4\uace0\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uc5d0\uac8c \ud3ec\uad04\uc801\uc778 \uce21\uc815 \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ucea0\ud398\uc778, \uce74\ud14c\uace0\ub9ac, \uc0c1\ud488 \ubc0f \ub9ac\ud14c\uc77c\ub7ec\ubcc4 \uc9c0\ud45c(\uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uacbd\uc6b0)\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubdf0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\uc8fc\ub294 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud310\ub9e4\ub97c \ucea0\ud398\uc778\uc5d0 \uc9c1\uc811 \uc5f0\uad00\uc2dc\ud0a4\uace0, \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ud558\ub098\uc758 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \ubcf4\uace0\uc11c\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

5. <\/strong>\uc720\uc5f0\uc131<\/strong><\/h3>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uace0 \uc131\uacf5\uc801\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574\uc11c\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec \ubaa8\ub450 \uc720\uc5f0\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc785\uc7a5\uc5d0\uc11c\ub294 \uac00\ub2a5\ud558\uba74 \ud55c \uacf3\uc5d0\uc11c \uc608\uc0b0\uc744 \ube60\ub974\uac8c \uc6b4\uc601 \uc774\ub3d9\ud558\uace0 \ucea0\ud398\uc778\uc744 \ube60\ub974\uac8c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uc81c\uc5b4 \uae30\ub2a5\uacfc \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uae30\uc220 \ud30c\ud2b8\ub108\uac00 \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc77c\ubd80 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uad11\uace0 \uae30\uc220 \ud30c\ud2b8\ub108\uc5d0\uac8c \uc804\uccb4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \uad8c\ud55c\uc744 \ubd80\uc5ec\ud558\uac70\ub098 \uae30\uc220 \ubc0f \uad00\ub9ac \uc11c\ube44\uc2a4 \ub9ac\uc18c\uc2a4\uc758 \uc870\ud569\uc744 \ud65c\uc6a9\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5\uc801\uc778<\/strong> \ub9ac\ud14c\uc77c<\/strong> \ubbf8\ub514\uc5b4\ub97c<\/strong> \uc704\ud55c<\/strong> \ud30c\ud2b8\ub108<\/strong> \uad00\uacc4<\/strong><\/h3>\n

\ubb3c\ub860, \uc704\uc5d0 \uc5b8\uae09\ud55c \uc0ac\ud56d\uc774 \uc804\ubd80\ub294 \uc544\ub2d9\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud558\ub294 \uae30\ubcf8\uc801\uc778 \uc0ac\ud56d\uc77c \ubfd0\uc785\ub2c8\ub2e4. 22,000\uba85\uc758 \uad11\uace0\uc8fc \uace0\uac1d\uc744 \ubcf4\uc720\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc218\uc694\ub97c \uc5f4\uc5b4\uc8fc\uace0 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uad11\uace0\uc5c5\uccb4\uc758 \uc694\uad6c\ub97c \ubaa8\ub450 \ucda9\uc871\ud558\ub294 \uac00\uc7a5 \uc801\uc808\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \ud300\uc740 \uac01 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ud611\ub825\ud558\uc5ec, \uc54c \uc218 \uc788\ub294 \uac83\uacfc \uc54c \uc218 \uc5c6\ub294 \uac83\uc744 \uc2dd\ubcc4\ud558\uace0 \uadf8 \ud2c8\uc0c8\ub97c \ub300\uaddc\ubaa8\ub85c \uc2e0\uc18d\ud558\uac8c \ucc44\uc6c1\ub2c8\ub2e4. \uae30\uc220 \uad6c\ud604\uc744 \ub6f0\uc5b4\ub118\uc5b4 \ub9ac\ud14c\uc77c\ub7ec\uc640\uc758 \uc9c4\uc815\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uac01 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc131\uc219\ub3c4 \uc218\uc900\uc5d0 \ub9de\uac8c \uc811\uadfc \ubc29\uc2dd\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc218\uc694 \ucc3d\ucd9c\uacfc \uad11\uace0 \uac8c\uc7ac, \uc9c0\uc5f0 \uc2dc\uac04 \ubb38\uc81c, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc9d1, \uc624\ub514\uc5b8\uc2a4 \uc218\uc775 \ucc3d\ucd9c \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 5\ub144 \uc774\uc0c1 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud574 \uc654\uc73c\uba70, \ub9de\ucda4\ud654 \ubd84\uc57c\uc758 \uc804\ubb38\uac00\ub85c 15\ub144 \uc774\uc0c1\uc758 \uacbd\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ubc29\ub300\ud55c \uaddc\ubaa8\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uace0\uae09 AI \uae30\ub2a5\uc744 \uacb0\ud569\ud558\uc5ec, \uc18c\ube44\uc790\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uba54\uc2dc\uc9c0\uc640 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uae30\uc5c5\uacfc \ud2c8\uc0c8\uc2dc\uc7a5 \ub9ac\ud14c\uc77c\ub7ec\ub97c \uc704\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\uc73c\uba70, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \uc194\ub8e8\uc158\uc774 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \uc804\ubb38\uc131\uc744 \uacc4\uc18d \uac15\ud654\ud574 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc5ec, \ud06c\ub9ac\ud14c\uc624\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uace0 \ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5bb\uac8c \uc804 \uc138\uacc4 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ubbf8\ub514\uc5b4 \uac70\ubb3c\uc774 \ub420 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

Target, Best Buy, Macy’s, Carrefour \uac19\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc774\ub984\uc744 \ub4e4\uc73c\uba74 \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc774 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ud30c\ub294 \uc0c1\ud488\ub4e4\uc744 \ub5a0\uc62c\ub9bd\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad11\uace0\uc5c5\uacc4 \uc0ac\ub78c\ub4e4\uc774 \uadf8 \uc774\ub984\uc744 \ub4e3\uace0 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9ac\ub294 \uac83\uc740 \uc774 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ud655\ubcf4\ud55c \uc5c4\uccad\ub09c \ubbf8\ub514\uc5b4 \uc218\uc775 \ucc3d\ucd9c\uc758 \uae30\ud68c\uc785\ub2c8\ub2e4. \uc774 \uc138\uacc4\uc801\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\ub97c \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc73c\ub85c \uc804\ud658\ud558\uc5ec \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uba70, \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\ub4e4\uc5d0\uac8c \uac00\uc2dc\uc131 \ub192\uace0 \ub9e4\ub825\uc801\uc778 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc218\uc775\uc744 […]<\/p>\n","protected":false},"author":171,"featured_media":18133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[588],"class_list":{"0":"post-18132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-retail-media","9":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud558\ub294 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 CRO \ube0c\ub77c\uc774\uc5b8 \uae00\ub9ac\uc2a8(Brian Gleason)\uc774 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud558\ub294 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 CRO \ube0c\ub77c\uc774\uc5b8 \uae00\ub9ac\uc2a8(Brian Gleason)\uc774 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T09:49:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T17:47:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brian Gleason\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Gleason\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Brian Gleason\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/6c32e3c8ce398d3a7306806a45db6518\"\n\t },\n\t \"headline\": \"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d\",\n\t \"datePublished\": \"2022-08-16T09:49:58+00:00\",\n\t \"dateModified\": \"2024-10-22T17:47:30+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/\"\n\t },\n\t \"wordCount\": 16,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png\",\n\t \"keywords\": [\n\t \"Executive Content\",\n\t \"retail\",\n\t \"Retail Media\"\n\t ],\n\t \"articleSection\": [\n\t \"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png\",\n\t \"width\": 1200,\n\t \"height\": 650\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/6c32e3c8ce398d3a7306806a45db6518\",\n\t \"name\": \"Brian Gleason\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/fc0cc21defd54ae37eebd015acf4058d\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/05\/Brian-Gleason-96x96.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/05\/Brian-Gleason-96x96.png\",\n\t \"caption\": \"Brian Gleason\"\n\t },\n\t \"description\": \"Brian Gleason is Chief Revenue Officer at Criteo. He leads the company\u2019s global client solutions organization that is focused on helping clients drive outcomes on the open internet through its Commerce Media Platform solutions. Previously, Brian was Global Chief Commercial Officer of GroupM and also held roles of Global CEO of Performance Media Group, Global CEO of GroupM\u2019s [m]PLATFORM, Global CEO of Xaxis and U.S. CEO of Xaxis.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/brian-gleason-307b934\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/briangleason\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d | KR - Criteo","description":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud558\ub294 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 CRO \ube0c\ub77c\uc774\uc5b8 \uae00\ub9ac\uc2a8(Brian Gleason)\uc774 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/","og_locale":"ko_KR","og_type":"article","og_title":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d | KR - Criteo","og_description":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uace0\ubbfc\ud558\ub294 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc744 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 CRO \ube0c\ub77c\uc774\uc5b8 \uae00\ub9ac\uc2a8(Brian Gleason)\uc774 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/","og_site_name":"KR - Criteo","article_published_time":"2022-08-16T09:49:58+00:00","article_modified_time":"2024-10-22T17:47:30+00:00","og_image":[{"width":1200,"height":650,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png","type":"image\/png"}],"author":"Brian Gleason","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brian Gleason","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/"},"author":{"name":"Brian Gleason","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/6c32e3c8ce398d3a7306806a45db6518"},"headline":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d","datePublished":"2022-08-16T09:49:58+00:00","dateModified":"2024-10-22T17:47:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/"},"wordCount":16,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png","keywords":["Executive Content","retail","Retail Media"],"articleSection":["\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/KR-22-Blog-Post-Brian-Gleason-02-1-copy.png","width":1200,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/what-it-takes-to-build-a-retail-media-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/6c32e3c8ce398d3a7306806a45db6518","name":"Brian Gleason","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/fc0cc21defd54ae37eebd015acf4058d","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/05\/Brian-Gleason-96x96.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/05\/Brian-Gleason-96x96.png","caption":"Brian Gleason"},"description":"Brian Gleason is Chief Revenue Officer at Criteo. He leads the company\u2019s global client solutions organization that is focused on helping clients drive outcomes on the open internet through its Commerce Media Platform solutions. Previously, Brian was Global Chief Commercial Officer of GroupM and also held roles of Global CEO of Performance Media Group, Global CEO of GroupM\u2019s [m]PLATFORM, Global CEO of Xaxis and U.S. CEO of Xaxis.","sameAs":["https:\/\/www.linkedin.com\/in\/brian-gleason-307b934"],"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/briangleason\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/18132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/171"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=18132"}],"version-history":[{"count":5,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/18132\/revisions"}],"predecessor-version":[{"id":20709,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/18132\/revisions\/20709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/18133"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=18132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=18132"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=18132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}