{"id":18230,"date":"2022-08-16T15:14:57","date_gmt":"2022-08-16T15:14:57","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18230"},"modified":"2024-04-04T11:35:16","modified_gmt":"2024-04-04T11:35:16","slug":"always-on-acquisition-retention","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/always-on-acquisition-retention\/","title":{"rendered":"\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874 \uace0\uac1d \uc720\uc9c0\ub97c \uc704\ud55c \uc0c1\uc2dc\uc801 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud55c \uc774\uc720"},"content":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uc758 \uc5ec\uc815\uc740 \ud55c \ubc88\uc758 \uad6c\ub9e4\ub85c \ub05d\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ub05d\uc5c6\uc774 \ubc18\ubcf5\ub418\ub294 \ub8e8\ud504\uc785\ub2c8\ub2e4. \uc77c\ub2e8 \uad6c\ub9e4\ub97c \ud558\uba74, \uace0\uac1d\uc740 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \uacc4\uc18d \ub458\ub7ec\ubcf4\uace0 \ub2e4\uc2dc \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc5ec\uc815\uc744 \uacbd\ud5d8\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub294 \u2018\uc0c1\uc2dc\uc801\u2019 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud574 \uc774\ub7ec\ud55c \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc0c1\uc2dc\uc801 \ucea0\ud398\uc778\uc73c\ub85c \ub9c8\ucf00\ud130\ub294 \ub2e8\uae30 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uc124\uacc4\ub41c \ud2b9\uc815 \uad11\uace0 \ub610\ub294 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub300\uc2e0 \uad81\uadf9\uc801\uc73c\ub85c \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc720\uc9c0\ud558\ub294 \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uc131\uc7a5 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uace0\uac1d \uc131\uc7a5 \uc804\ub7b5\uc5d0 \uc0c1\uc2dc \uc811\uadfc \ubc29\uc2dd\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc0c1\uc2dc\uc801 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\u00a0<\/strong><\/h4>\n<p>\ub9c8\ucf00\ud130\ub294 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc785\uc2dc\ud0a4\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \uc0c1\uc2dc\uc801\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/solutions\/customer-acquisition\/\">\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4<\/a> \ucc44\ub110\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc0c1\uc2dc\uc801 \uace0\uac1d \ud655\ubcf4 \uc804\ub7b5\uc744 \uc218\ud589\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4 \uc131\uc218\uae30\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc77c\ub144 \ub0b4\ub0b4 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0c1\uc2dc\uc801 \uace0\uac1d \ud655\ubcf4 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740\u00a0\uc9c0\uc18d\uc801\uc73c\ub85c \ub8e9\uc5b4\ub77c\uc774\ud06c(lookalike) \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud574 \uae30\uc874 \ucd5c\uace0 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \ud2b9\uc131\uc744 \ubcf4\uc774\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub8e9\uc5b4\ub77c\uc774\ud06c \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uae30\uc874\uc758 \uace0\uac00\uce58 \uace0\uac1d(\uc608: \ub2e8\uace8 \uace0\uac1d, \ub85c\uc5f4\ud2f0 \ud074\ub7fd \ud68c\uc6d0 \ub610\ub294 \uad6c\ub9e4 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d)\uc758 \ucd5c\uc2e0 \ubaa9\ub85d\uc744 \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud569\ub2c8\ub2e4. \uc774 \ubaa9\ub85d\uc744 \uc0ac\uc6a9\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uacf5\ud1b5\ub41c \ud2b9\uc131\uc744 \ubcf4\uc774\uba70 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc758 \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc0c1\uc2dc\uc801 \uae30\uc874 \uace0\uac1d \uc720\uc9c0\u00a0<\/strong><\/h4>\n<p>\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc774 \uccab \uad6c\ub9e4\ub97c \ud558\uba74, \ub9c8\ucf00\ud130\ub294 \uc774 \uace0\uac1d\uc744 \ubc18\ubcf5 \uad6c\ub9e4 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub370 \uc8fc\ub825\ud558\ub294 \uc0c1\uc2dc\uc801 \uace0\uac1d \uc720\uc9c0 \ucc44\ub110\uc5d0 \ud22c\uc790\ud560 \uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4. \uc0c1\uc2dc\uc801\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/\">\uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc740<\/a>\u00a0\uace0\uac1d\uc774 \ube44\uc988\ub2c8\uc2a4\ub97c \ub2e4\uc2dc \ubc29\ubb38\ud574 \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc0c1\uc2dc\uc801 \uace0\uac1d \uc720\uc9c0 \ucc44\ub110\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \ub9c8\ucf00\ud130\ub294 \ucc28\ubcc4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uae30\uc874 \uace0\uac1d\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ud22c\uc790\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uae30\uc874 \uace0\uac1d\uc744 \uc9d1\uc911\uc801\uc778 \uadf8\ub8f9\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \uc138\ubd84\ud654\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub2e4\uc74c\uc744 \uae30\uc900\uc73c\ub85c \uc138\ubd84\ud654\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uad6c\ub9e4 \uc120\ud638\ub3c4(\uc608: \uc6f9\uc0ac\uc774\ud2b8, \uc571 \ub610\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5)<\/li>\n<li>\uad6c\ub9e4 \ud589\ub3d9(\uc608: \ube48\ub3c4, \uacc4\uc808\uc131, \ub192\uc740 \uc8fc\ubb38 \uac00\uce58)<\/li>\n<li>\uc0ac\uc774\ud2b8\/\uc571 \uc774\ubca4\ud2b8(\uc608: \ubc29\ubb38\ud55c \uc0ac\uc774\ud2b8 \ub3c4\uba54\uc778, \ud2b9\uc815 \ube0c\ub79c\ub4dc\/\uce74\ud14c\uace0\ub9ac \ud0d0\uc0c9 \uc0c1\ud638 \uc791\uc6a9, \uac00\uaca9\ubcc4 \uc774\ubca4\ud2b8)<\/li>\n<li>\uad6c\ub9e4\uc790 \uc774\ubca4\ud2b8(\uc608: \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00\ub41c \ud56d\ubaa9, \ud0d0\uc0c9\ud55c \uc0c1\ud488)<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc5ec\ub7ec \ub2e4\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub9de\uac8c \uc0c8\ub85c\uc6b4 \uba54\uc2dc\uc9c0\ub97c \ud14c\uc2a4\ud2b8 \ubc0f \uac1c\ubc1c\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uac01 \uc624\ub514\uc5b8\uc2a4\uc5d0 \uc0c8\ub86d\uace0 \ucc28\ubcc4\ud654\ub41c \uba54\uc2dc\uc9c0\uc640 \ub9de\ucda4\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc5d0\uc11c \uae30\uc874 \uace0\uac1d \uc720\uc9c0\uae4c\uc9c0: \uc27d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc758 \ud798<\/strong><\/h4>\n<p>\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc804\ub7b5\uc5d0\uc11c \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc774 \ub418\ub294 \uac83\uc740 \uace0\ud488\uc9c8\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uace0\uac1d\ub4e4\uc744 \uc774\ud574\ud558\uace0, \uc0c8\ub86d\uace0 \uad00\ub828\uc131 \uc788\ub294 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0c1\uc2dc\uc801 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uace0\uac1d\ub4e4\uc5d0 \ub300\ud574 \ud3ec\uad04\uc801\uc774\uace0 \ud0c4\ub825\uc801\uc778 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 7\uc5b5 2,500\ub9cc \uba85\uc758 \uc77c\uc77c \ud65c\uc131 \uace0\uac1d\uacfc \uc774\ub4e4\uc758 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \uc2b5\uad00\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8 \uadf8\ub9ac\uace0 120\uc5ec \uac1c\uc758 \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud558\uc5ec \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc0c1\uc2dc\uc801 \uc804\ub7b5\uc758 \uc2e4\uc81c \uc0ac\ub840\u00a0<\/strong><\/h4>\n<p>\uc0c1\uc2dc\uc801 \uc804\ub7b5\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\ub294\uc9c0 \uad81\uae08\ud558\uc2e0\uac00\uc694?<\/p>\n<p>Sephora\ub294 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825\ud558\uc5ec\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/sephora\/\">\ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc0c1\uc2dc\uc801 \uace0\uac1d \uc131\uc7a5 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/a>\u00a0Sephora\ub294 \ucea0\ud398\uc778\uc744 \ud1b5\ud574, \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \ubb3c\ub860 \uc7a5\uae30\uc801\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\uae38 \uc6d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc0c1\uc2dc \uac00\ub3d9\ub418\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc194\ub8e8\uc158 \uc81c\ud488\uad70\uc744 \uc0ac\uc6a9\ud55c \uc774 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 Sephora\ub294 ROI\ub97c 725%\ub098 \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc9c0\uc18d\uc801\uc778 \uac00\uce58 \ud5a5\uc0c1<\/strong><\/h4>\n<p>\ub370\uc774\ud130 \uae30\ubc18\uc758 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874\u00a0\uace0\uac1d\u00a0\uc720\uc9c0 \uc804\ub7b5\uc5d0 \uc0c1\uc2dc\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud568\uc73c\ub85c\uc368, \ub9c8\ucf00\ud130\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\uc640 \ucd5c\uace0\uc758 AI\ub97c \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uace0\uc758 \uace0\uac1d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uce58\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<h5 style=\"text-align: center;\"><strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\uc0c1\uc2dc\uc801<\/strong> <strong>\uc804\ub7b5\uc744<\/strong> <strong>\ud65c\uc6a9\ud558\uc5ec<\/strong> <strong>\ube44\uc988\ub2c8\uc2a4<\/strong> <strong>\uc131\uc7a5\uc744<\/strong> <strong>\uac00\uc18d\ud560<\/strong> <strong>\uc900\ube44\uac00<\/strong> <strong>\ub418\uc168\ub098\uc694<\/strong><strong>?\u00a0<\/strong><\/h5>\n<p style=\"text-align: center;\"><strong>\ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\uc640 \ud568\uaed8 \uc2dc\uc791\ud558\uc138\uc694.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\uac04\ub2e8\ud558\uac8c \uc815\ubcf4\ub97c \ub0a8\uaca8 \uc8fc\uc2dc\uba74 \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uac00 \uace7 \uc5f0\ub77d\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uc758 \uc5ec\uc815\uc740 \ud55c \ubc88\uc758 \uad6c\ub9e4\ub85c \ub05d\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ub05d\uc5c6\uc774 \ubc18\ubcf5\ub418\ub294 \ub8e8\ud504\uc785\ub2c8\ub2e4. \uc77c\ub2e8 \uad6c\ub9e4\ub97c \ud558\uba74, \uace0\uac1d\uc740 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \uacc4\uc18d \ub458\ub7ec\ubcf4\uace0 \ub2e4\uc2dc \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc5ec\uc815\uc744 \uacbd\ud5d8\ud558\uac8c \ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \u2018\uc0c1\uc2dc\uc801\u2019 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud574 \uc774\ub7ec\ud55c \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\uacfc 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