{"id":18438,"date":"2022-10-20T13:14:13","date_gmt":"2022-10-20T13:14:13","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18438"},"modified":"2026-01-06T01:09:48","modified_gmt":"2026-01-05T16:09:48","slug":"2022-black-friday-cyber-month","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2022-black-friday-cyber-month\/","title":{"rendered":"2022 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 & \uc0ac\uc774\ubc84 \uba3c\uc2a4: \ubcc0\ud654\ud558\ub294 \ud640\ub9ac\ub370\uc774 \uc774\ubca4\ud2b8\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5"},"content":{"rendered":"

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774(Black Friday)\uc640 \uc0ac\uc774\ubc84 \uba3c\uc2a4(Cyber Month)\uac00 \ucf54\uc55e\uc73c\ub85c \ub2e4\uac00\uc654\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc77c\ucc0d \ud640\ub9ac\ub370\uc774 \uc1fc\ud551\uc744 \uc2dc\uc791\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc9c0\uae08 \uc900\ube44\ub97c \ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \uc751\ub2f5\uc790\uc758 77%\ub294 Amazon \ud504\ub77c\uc784\ub370\uc774\uc640 7\uc6d4 \uc911 \ub2e4\ub978 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uacbd\uc7c1\uc801\uc73c\ub85c \uc5ec\ub294 \ud589\uc0ac\ub97c \uc774\uc6a9\ud574 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uae30 \uc2dc\uc791\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc911\ub300\ud55c \ubcc0\ud654\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \ub354 \uc774\uc0c1 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551\uc758 \uc2dc\uc791\uc810\uc740 \uc544\ub2c8\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc778\ub825 \ubd80\uc871, \ubc30\uc1a1 \uc9c0\uc5f0, \uacf5\uae09\ub9dd \ubb38\uc81c\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c, \uc62c\ud574\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ud6e8\uc52c \uc774\uc804\uc5d0 \uad6c\ub9e4\ub97c \ud558\ub294 \uace0\uac1d\ub4e4\uc774 \ub354 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uac00\u00a0\ud2b9\ud788<\/em>\u00a0\ube60\ub974\uace0 \uc6d0\ud65c\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucd5c\uace0\uc758 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uad6c\ub9e4 \ud328\ud134\uc5d0 \ubcf4\uc870\ub97c \ub9de\ucd9c \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\ub85c\ubd80\ud130 \ud655\ubcf4\ud55c \ub3c5\uc810 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uad6c\ub9e4 \uc774\ubca4\ud2b8 \ub3d9\uc548 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \uc8fc\uc694 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n

1. \uc804\uccb4 \uc0ac\uc774\ubc84 \uba3c\uc2a4 \uae30\uac04\uc744 \ud504\ub85c\ubaa8\uc158 \uae30\uac04\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/h3>\n

\uc774\ub2ec \ucd08 \ud06c\ub9ac\ud14c\uc624\ub294\u00a0\u00a0\ud55c \ub2ec \ub3d9\uc548\uc758 \ud504\ub85c\ubaa8\uc158\uc774 \uc9c4\ud589\ub418\ub294 \uc0ac\uc774\ubc84 \uba3c\uc2a4\uac00 \ud558\ub8e8 \ub3d9\uc548 \ucd5c\uace0\uc758 \ub51c\uc744 \uc81c\uacf5\ud558\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \uc778\uae30\ub97c \ucd94\uc6d4\ud558\uace0 \uc788\ub2e4\ub294 \ub0b4\uc6a9\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub294 \uc774\ub7ec\ud55c \ucd94\uc138\uac00 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub098\ud0c0\ub098\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc791\ub144 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0\uc758 \uc804 \uc138\uacc4\uc801\uc778 \uc720\uae30\uc801 \ud310\ub9e4\ub7c9\uc740 \uc804\ub144 \ub300\ube44 16% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc804\uccb4 \uc0ac\uc774\ubc84 \uba3c\uc2a4 \uae30\uac04 \ub3d9\uc548\uc758 \uc804 \uc138\uacc4\uc801\uc778 \uc720\uae30\uc801 \ud310\ub9e4\ub7c9\uc740 \uc804\ub144\ub3d9\uae30 \ub300\ube44 33% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub9c8\ucf00\ud305\uc5d0 \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\uc744\uae4c\uc694? \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0\ub9cc \uc62c\uc778\ud558\uba74 \uc548 \ub41c\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uc0ac\uc774\ubc84 \uba3c\uc2a4\ub294 \uace0\uac1d\ub4e4\uc744 \ub354 \uc77c\ucc0d, \ub354 \uc624\ub798, \ub354 \uc77c\uad00\ub418\uac8c \ucc38\uc5ec\uc2dc\ud0ac \uc218 \uc788\ub294 \ubcf4\ubb3c \uac19\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

2. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc99d\uac00\ud558\ub294 \uc0ac\uc774\ubc84 \uba3c\uc2a4\uc758 \uc778\uae30\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/h3>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uae30\uac04 \ub3d9\uc548\uc758 \ud310\ub9e4 \uae09\uc99d\uc138\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc644\ud654\ub418\uace0 \uc788\uc73c\uba70, \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \u00a0\uc0ac\uc774\ubc84 \uba3c\uc2a4\uac00 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc774\ubc84 \uba3c\uc2a4\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ud589\uc0ac\ub97c \uc5f4\uc9c0 \uc54a\ub294 \uad6d\uac00\ub4e4\uc5d0\uc11c\ub3c4 \uc9c4\ud589\ub418\uc5b4, \ud55c \ub2ec\uac04 \uc5f4\ub9ac\ub294 \uc774 \ud589\uc0ac\uac00 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5bc\ub9c8\ub098 \uc911\uc694\ud574\uc84c\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ub0a8\ubbf8\uc5d0\uc11c\ub294\u00a0\u00a0\uc791\ub144 11\uc6d4 \ud55c \ub2ec \ub3d9\uc548\uc758 \ud310\ub9e4\ub7c9\uc774 2019\ub144 11\uc6d4 \ud32c\ub370\ubbf9 \uc774\uc804\uc758 \ud310\ub9e4\ub7c9 \ub300\ube44 55% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc9c8\uc5d0\uc11c\ub294 2012\ub144 \uc0ac\uc774\ubc84 \uba3c\uc2a4\uc758 \ud310\ub9e4\ub7c9\uc774 \ud32c\ub370\ubbf9 \uc774\uc804 \ub300\ube44 48% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

APAC \uc9c0\uc5ed\uc758 \uacbd\uc6b0, \uc791\ub144 11\uc6d4 \ud55c \ub2ec \ub3d9\uc548 2019\ub144 \ub3d9\uae30 \ub300\ube44 31%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.\u00a0\ud638\uc8fc\u00a0(+52%)\u00a0\uc778\ub3c4\u00a0(+58%)\u00a0\uc758 2021\ub144 \ud310\ub9e4\ub7c9\uc740 2019\ub144 \ub300\ube44 \ud2b9\ud788 \uac15\ub825\ud55c \uc0c1\uc2b9\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804 \uc138\uacc4\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \uacbd\uc6b0, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc870\uc815\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc774\ubc84 \uba3c\uc2a4\ub294 \ub0a8\ubbf8\uc640 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed \ub4f1 \ubaa8\ub4e0 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uc7a5\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

3. \uc7ac\uac1c\ub418\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad6c\ub9e4\ub97c \uace0\ub824\ud574 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/h3>\n

2021\ub144 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud55c \ubd09\uc1c4\uac00 \uc644\ud654\ub418\uba74\uc11c, \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\uc2a4 \ub51c\uc744 \ucc3e\uc544 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc73c\ub85c \ud5a5\ud588\uc2b5\ub2c8\ub2e4. \uc791\ub144 \uc5f0\uc7a5\ub41c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc8fc\ub9d0(11\uc6d4 26~30\uc77c)\uc744 \uc0b4\ud3b4\ubcf4\uba74, \ubbf8\uad6d \uc634\ub2c8\ucc44\ub110 \ub9ac\ud14c\uc77c\ub7ec*\uc758 \ub9e4\uc7a5 \ub0b4 \ud310\ub9e4\ub7c9\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 10% \uc99d\uac00\ud55c \ubc18\uba74 \uc628\ub77c\uc778 \ud310\ub9e4\ub7c9\uc740 17% \uac10\uc18c\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc720\ub7fd\uc758 \uacbd\uc6b0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad6c\ub9e4\uac00 \ub354 \ud070 \ud3ed\uc73c\ub85c \ud68c\ubcf5\ud588\uc2b5\ub2c8\ub2e4. \uc791\ub144\uc5d0\ub294 \uc804\ub144 \ub300\ube44 \uc624\ud504\ub77c\uc778 \ub9e4\ucd9c\uc774 146% \uc99d\uac00\ud588\uc9c0\ub9cc, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 \ub3d9\uc77c\ud55c \uc218\uc900\uc744 \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. (\uc774\ub7ec\ud55c \ucd94\uc138\uc5d0\ub294 2020\ub144 11\uc6d4 \ub9d0\uc5d0 \ubd09\uc1c4 \uc0c1\ud0dc\uc5d0 \uc788\uc5c8\ub358 \ud504\ub791\uc2a4\ub294 \ud3ec\ud568\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.)<\/p>\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 1\ub144 \uc804\ubcf4\ub2e4 \uc778\uae30\uac00 \ub192\uc9c0\ub9cc, \uc62c\ud574 \ud06c\ub9ac\ud14c\uc624\uac00 \uc2e4\uc2dc\ud55c \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc0c1\ud488 \ubc1c\uacac\uc5d0 \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc791\ub144\ubcf4\ub2e4 \ub354 \uc778\uae30\uac00 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.1<\/sup>\u00a0\ub610\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ud310\ub9e4\ub7c9 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uace0\uac1d\uc740 \uac70\uc758 2\ubc30 \ub354 \uc790\uc8fc \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4.<\/p>\n

\"\"
\ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc815\uc11c \uc778\ub371\uc2a4 \uc124\ubb38\uc870\uc0ac, \uc804 \uc138\uacc4, 2021\ub144 4\uc6d4~2022\ub144 6\uc6d4, n= 59,725, \uae30\uc900: \uce74\ud14c\uace0\ub9ac \uace0\uac1d(\uc9c0\ub09c 30\uc77c \ub3d9\uc548 \uc628\ub77c\uc778\uc73c\ub85c \ucd5c\uc18c 1\ud68c \uad6c\ub9e4\ud55c \uace0\uac1d)<\/figcaption><\/figure>\n

 <\/p>\n

\uace0\uac1d\ub4e4\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uae30\uac04 \ub3d9\uc548 \uc5ec\uc804\ud788 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\uc9c0\ub9cc, \ub9c8\ucf00\ud130\ub294 \uc624\ud504\ub77c\uc778 \uc1fc\ud551\uacfc \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \uc5f0\uacb0\ud558\ub294 \uc6d0\ud65c\ud55c \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4 \uace0\uac1d \uc5ec\uc815\uc744 \ud48d\uc694\ub86d\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

*\ud574\ub2f9 \uae30\uac04 \ub3d9\uc548 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778 \ubaa8\ub450\uc5d0\uc11c \ub9e4\ucd9c\uc744 \uc62c\ub9b0 \ub9ac\ud14c\uc77c\ub7ec<\/p>\n

4. \ucd5c\uc801\uc758 \uc131\uc7a5\uc744 \uc704\ud574 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ub97c \uc6b0\uc120\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/h4>\n

\ud640\ub9ac\ub370\uc774 \uad6c\ub9e4 \uc2dc\uc98c \ucd08\uc5d0 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uae30\ud68c<\/a>\u00a0\uac00 \uac00\uc7a5 \ub9ce\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc2e0\uaddc \uace0\uac1d\uc758 \ube44\uc911\uc740 11\uc6d4 \ucd08\uc5d0 \uc99d\uac00\ud558\uae30 \uc2dc\uc791\ud558\uc5ec \ud2b9\ud788 \ubbf8\uad6d, \ube0c\ub77c\uc9c8 \ubc0f \uc720\ub7fd \ub300\ubd80\ubd84\uc758 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.<\/p>\n

\uad00\ub828\uc131\uc774 \ub192\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294\u00a0\ub370\uc774\ud130 \uc911\uc2e0 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \uc804\ub7b5<\/a>\uc5d0 \uc911\uc810\uc744 \ub450\uace0\u00a0\uc774 \uc911\uc694\ud55c \uc2dc\uae30\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ucd08\ubc18\uc5d0 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uba74 \ub098\uba38\uc9c0 \ud640\ub9ac\ub370\uc774 \uad6c\ub9e4 \uc2dc\uc98c \ub3d9\uc548 \uae30\uc874 \uace0\uac1d \ubcf4\uc720 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uc5ec \uace0\uac1d\uc774 \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub7ec \ub2e4\uc2dc \ucc3e\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1<\/sup> \ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc815\uc11c \uc9c0\uc218, 2022\ub144 6\uc6d4~2022\ub144 6\uc6d4, N=328<\/p>\n","protected":false},"excerpt":{"rendered":"

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