{"id":18531,"date":"2022-10-21T13:26:49","date_gmt":"2022-10-21T13:26:49","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18531"},"modified":"2026-01-06T01:10:28","modified_gmt":"2026-01-05T16:10:28","slug":"2022-holiday-shopping-predictions","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2022-holiday-shopping-predictions\/","title":{"rendered":"2022 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc: 5\uac00\uc9c0 \uc804\ub9dd"},"content":{"rendered":"

\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ud798\ub4e4\uace0 \uc5b4\ub824\uc6b4 \uc77c\ub4e4\uc774 \ub9ce\uc558\uc9c0\ub9cc, \uc774\ub85c \uc778\ud574 \uc6b0\ub9ac\ub294 \uc815\ub9d0 \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0\ub97c \uae68\ub2eb\uac8c \ub418\uc5c8\uace0 \uc6b0\ub9ac\uc5d0\uac8c \uae30\uc068\uc744 \uc8fc\ub294 \uc2dc\uac04\uacfc \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uc2dc\uae08 \uac10\uc0ac\ud558\ub294 \ub9c8\uc74c\uc744 \uac00\uc9c0\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc0ac\ub78c\ub4e4\uc740 \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub098\ub354\ub77c\ub3c4 \uc18c\uc911\ud55c \uc21c\uac04\uc744 \ucd5c\ub300\ud55c \uac00\uce58 \uc788\uac8c \ubcf4\ub0b4\uaca0\ub2e4\ub294 \uac15\ub825\ud55c \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

2020\ub144 \uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub09819\ub85c \uc778\ud55c \ubd09\uc1c4\ub839\uacfc \ub9e4\uc7a5\uc774 \ub2eb\ub294 \uc2dc\uae30\uac00 \uc788\uc5c8\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ucd95\uc81c \ubd84\uc704\uae30\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \ub9c8\ucf00\ud130\ub4e4\uc740 \uc18c\ube44\uc790\uc758 \uc99d\uac00\ud558\ub294 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ud655\uc7a5\ud558\uace0 \uac1c\uc120\ud568\uc73c\ub85c\uc368 \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uc5b4 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. 2021\ub144\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubb38\uc81c\uac00 \uc5f0\ud734 \uc2dc\uc98c\uc744 \uc704\ud611\ud588\uc9c0\ub9cc, \ub2e4\uc2dc \ud55c\ubc88 \uc5c5\uacc4\uac00 \ubc1c\ubc97\uace0 \ub098\uc130\uc2b5\ub2c8\ub2e4. \uc804\uad6d \ub9ac\ud14c\uc77c\ub7ec \ud611\ud68c(National Retail Federation)\ub294 “\uacf5\uae09\ub9dd \ubb38\uc81c, \uc778\ud50c\ub808\uc774\uc158 \uc99d\uac00, \uc778\ub825 \ubd80\uc871 \ubc0f \uc624\ubbf8\ud06c\ub860 \ubcc0\uc774\uc758 \ud655\uc0b0 \ub4f1 \ub2e4\uc591\ud55c \ubb38\uc81c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ud39c\ub370\ubbf9\uc5d0 \uc9c0\uce5c \ub9ce\uc740 \uc18c\ube44\uc790\uc640 \uadf8 \uac00\uc871\ub4e4\uc5d0\uac8c \uc88b\uc740 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uacbd\ud5d8\uc744 \uc120\uc0ac\ud588\ub2e4”\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc791\ub144\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub2e4\uac00\uc624\ub294 \ud53c\ud06c \uc2dc\uc98c\uc5d0\ub3c4 \uc138\uacc4\uc758 \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uace0\uc720\uac00\uc640 \uc778\ud50c\ub808\uc774\uc158\uc73c\ub85c \uc778\ud55c \uacbd\uae30\uce68\uccb4 \uc6b0\ub824 \ub4f1 \uc5ec\ub7ec \uac00\uc9c0 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c0\uae08\uae4c\uc9c0 \uadf8\ub798\uc654\ub358 \uac83\ucc98\ub7fc, \uc18c\ube44\uc790\ub4e4\uc740 \ub2f9\uba74\ud55c \ubb38\uc81c\uac00 \uc8fc\uc5b4\uc9c4 \uae30\uc068\uc758 \uc21c\uac04\uc744 \uc557\uc544\uac00\ub3c4\ub85d \ud5c8\ub77d\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \uc758\uc874\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc774\ub4e4\uc744 \uc2e4\ub9dd\uc2dc\ud0a4\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud06c\ub9ac\ud14c\uc624\ub294 \uc218\ucc9c \uacf3\uc758 \ub9ac\ud14c\uc77c\ub7ec \ud30c\ud2b8\ub108(\uc218\ubc31\ub9cc \uac74\uc758 \uc18c\ube44\uc790 \uac70\ub798 \ud3ec\ud568)\ub85c\ubd80\ud130 \uc5bb\uc740 \ub3c5\uc810 \ub370\uc774\ud130\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \uc6d4\uac04 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc815\uc11c \uc9c0\uc218 \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uc0ac\uc774\ubc84 \uba3c\uc2a4\uc758 \uc778\uae30\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub97c \ucd94\uc6d4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc5ec\uc804\ud788 \ub9ce\uc740 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc9c0\ub9cc, \ucf54\ub85c\ub09819\uac00 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud55c 2020\ub144\uc744 \uc81c\uc678\ud558\uace0 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \uae09\uaca9\ud55c \uc131\uc7a5\uc138\ub294 2015\ub144 \uc774\ud6c4\ub85c \ub204\uadf8\ub7ec\uc84c\uc2b5\ub2c8\ub2e4. \ub300\uc2e0, \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 11\uc6d4 \ud55c \ub2ec \ub3d9\uc548\uc758 \ub9e4\ucd9c\uc740 \uc99d\uac00\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\ub4e4\uc774 \ud558\ub8e8 \ub3d9\uc548 \ucd5c\uace0\uc758 \ud2b9\uac00 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub824\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc774\uc81c \u2018\uc0ac\uc774\ubc84 \uba3c\uc2a4(Cyber Month)\u2019\ub85c \uc804\ud658\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

2022\ub144, \uacc4\uc18d\ub418\ub294 \uacf5\uae09\ub9dd \ubb38\uc81c\uc640 \uc778\ub825 \ubd80\uc871 \ubb38\uc81c\ub85c \uc778\ud574 \uace0\uac1d\ub4e4\uc740 \ub354 \uc77c\ucc0d \uad6c\ub9e4\ub97c \uc2dc\uc791\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ubbf8\uad6d\uc778 \uc911 77%\ub294 Amazon \ud504\ub77c\uc784\ub370\uc774\uc640 7\uc6d4 1\uc77c \ub2e4\ub978 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uacbd\uc7c1\uc801\uc73c\ub85c \uc5ec\ub294 \ud589\uc0ac\ub97c \uc774\uc6a9\ud574 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc744 \uc790\uc8fc \uad6c\ub9e4\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\ub798 \ucc28\ud2b8\ub294 \ubbf8\uad6d\uc5d0\uc11c 2021\ub144 11\uc6d4 \ud55c\ub2ec \ub3d9\uc548\uc758 \ud310\ub9e4\ub7c9\uc774 2020\ub144\uc5d0 \ube44\ud574 10\ud3ec\uc778\ud2b8 \uc99d\uac00\ud55c \ubc18\uba74 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ud310\ub9e4\ub7c9\uc740 31\ud3ec\uc778\ud2b8 \uac10\uc18c\ud588\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc601\uad6d\uc5d0\uc11c\ub294 11\uc6d4 \ud310\ub9e4\ub7c9\uc774 2019\ub144\ubd80\ud130 2020\ub144\uae4c\uc9c0 45%\uc5d0\uc11c 63%\ub85c \uc99d\uac00\ud588\uace0 2021\ub144\uc5d0\ub3c4 \uc548\uc815\uc801\uc73c\ub85c \uc720\uc9c0\ub418\uc5c8\uc9c0\ub9cc, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \ud310\ub9e4 \uae09\uc99d\uc138\ub294 2019\ub144\uc5d0\uc11c 2021\ub144\uae4c\uc9c0 125 \ud3ec\uc778\ud2b8 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Sales<\/p>\n

 <\/p>\n

\"Sales2. \uc2dc\uc98c \ucd08\ubc18\uc5d0 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uac00\uc7a5 \ub9ce\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

\ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d\uacfc \ub300\ubd80\ubd84\uc758 \uc720\ub7fd, \ube0c\ub77c\uc9c8\uc758 \uacbd\uc6b0 \uc2e0\uaddc \uad6c\ub9e4 \uace0\uac1d(\uc2e0\uaddc \uace0\uac1d\uc73c\ub85c \ud655\uc778\ub41c \uc18c\ube44\uc790)\uc758 \ube44\uc728\uc740 11\uc6d4 \ucd08\uc5d0 \uc99d\uac00\ud558\uae30 \uc2dc\uc791\ud558\uc5ec \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ucd5c\uace0\uce58\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uac04\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4<\/a>\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4.<\/p>\n

\uc2e0\uaddc \uace0\uac1d\uc758 \ube44\uc728\uc774 \uac00\uc7a5 \ub0ae\uc740 12\uc6d4 \ud6c4\ubc18\uc5d0\ub294 \uace0\uac1d\uc758 \uc7ac\ubc29\ubb38\uacfc \uace0\uac1d \ucda9\uc131\ub3c4<\/a>\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"Increase<\/p>\n

2021\ub144 11\uc6d4 \uc2e0\uaddc \uad6c\ub9e4 \uace0\uac1d\uc758 \uc778\ub371\uc2a4\ud654\ub41c \ube44\uc728\uc744 11\uc6d4 1~14\uc77c\uacfc \ube44\uad50<\/p>\n

3. \ubcc0\ud654\ubb34\uc30d\ud55c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\ub294 \ubbfc\ucca9\ud55c \ub9c8\ucf00\ud305\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/strong><\/p>\n

\uc791\ub144\uc5d0 \ubbf8\uad6d\uacfc \uc601\uad6d\uc5d0\uc11c\ub294 \ud55c \uc2dc\uac04 \uc774\ub0b4\uc5d0 \ubc1c\uacac\uc5d0\uc11c \uad6c\ub9e4 \ub2e8\uacc4\ub85c \uc774\ub3d9\ud55c \uc18c\ube44\uc790\ub4e4\uc774 \uc788\ub294\uac00 \ud558\uba74 \uad6c\ub9e4\uae4c\uc9c0 \uac70\uc758 \ub450 \ub2ec\uc774 \uac78\ub9b0 \uc18c\ube44\uc790\ub4e4\ub3c4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub9e4\ucd9c \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc9c0\ub09c \uac00\uc744 \uad6c\ub9e4 \uacbd\ub85c\uac00 \uac00\uc7a5 \uc9e7\uc558\ub358 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4 \uc911 4\ubd84\uc758 1\uc740 \uccab \ubc88\uc9f8 \ud398\uc774\uc9c0 \uc870\ud68c\uc640 \uad6c\ub9e4\uae4c\uc9c0 \ud3c9\uade0 30\ubd84\uc774 \uac78\ub838\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uacbd\ub85c\uac00 \uac00\uc7a5 \uae34 \uc18c\ube44\uc790 4\ubd84\uc758 1\uc758 \uacbd\uc6b0 \uccab \ud398\uc774\uc9c0 \uc870\ud68c\uc640 \uad6c\ub9e4 \uc0ac\uc774\uc758 \ud3c9\uade0 \uae30\uac04\uc774 48\uc77c\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uacfc \ub3c5\uc77c\uc758 \uc18c\ube44\uc790\ub3c4 \uc774\uc640 \ube44\uc2b7\ud55c \ubc94\uc704\ub97c \ubcf4\uc600\uc9c0\ub9cc, \ud504\ub791\uc2a4\uc5d0\uc11c \uac00\uc7a5 \ube68\ub9ac \uad6c\ub9e4\ud55c \uace0\uac1d\uc740 1~2\uc2dc\uac04 \uc815\ub3c4 \ub354 \uc624\ub798 \uac78\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \uc6b0\ub9ac\uac00 \uc775\ud788 \uc54c\uace0 \uc788\ub358 \uc0ac\uc2e4\uc744 \ub2e4\uc2dc \ud55c \ubc88 \uac15\uc870\ud574 \uc90d\ub2c8\ub2e4. \uc18c\ube44\uc790 \uc5ec\uc815\uc740 \ubaa8\ub450 \uace0\uc720\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc801\uc808\ud55c \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\uac00 \uc788\uc73c\uba74, \uace0\uac1d\uc774 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\uc73c\uba70 \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \uc774\ub3d9\ud558\ub294\uc9c0\uc5d0 \uae30\ubc18\ud574 \uc5b4\ub290 \uacf3\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uace0\uac1d\uc744 \ub9cc\ub098\uc57c \ud560\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Holiday<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130, \ub9e4\uc2a4 \uba38\ucc9c\ud2b8 \ubc0f \ud328\uc158, 2021\ub144 9\uc6d4 1\uc77c~11\uc6d4 30\uc77c \ub370\uc2a4\ud06c\ud0d1\uacfc \ubaa8\ubc14\uc77c \ud569\uacc4<\/p>\n

4. \uc774\ubc88 \uc2dc\uc98c\uc5d0\ub294 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778 \ub9e4\uc7a5 \ubaa8\ub450 \uac15\uc138\ub97c \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 \ubb3c\uac74\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uacf3\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4\uc5d0 \ub300\ud55c \uc601\uac10\uc744 \uc8fc\ub294 \uacf3\uc73c\ub85c\uc11c 1\ub144 \uc804\ubcf4\ub2e4 \uadf8 \uc778\uae30\uac00 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad11\uace0 \uc5ed\uc2dc \uc791\ub144\ubcf4\ub2e4 \uc0c1\ud488 \ubc1c\uacac\uc5d0 \ub354 \ub9ce\uc740 \ub3c4\uc6c0\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \ud06c\ub9ac\ud14c\uc624\uc758 \ud310\ub9e4 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uace0\uac1d\uc740 \uac70\uc758 \ub450 \ubc30 \ub354 \uc790\uc8fc \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uc740 \ub610\ud55c \uc791\ub144\uc5d0 \ube44\ud574 \uc628\ub77c\uc778 \uad6c\ub9e4 \ud6c4 \ub9e4\uc7a5 \ud53d\uc5c5 \uc635\uc158\uc744 \ud6e8\uc52c \ub354 \ub9ce\uc774 \uc774\uc6a9\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 \ud53c\ud06c \uc2dc\uc98c\uc5d0\ub294 \uc720\uac00 \uc0c1\uc2b9 \uac19\uc740 \uc0c8\ub85c\uc6b4 \ubb38\uc81c\uac00 \ub4f1\uc7a5\ud574, \uc18c\ube44\uc790\ub4e4\uc740 \ud55c \ubc88\uc5d0 \ubab0\uc544\uc11c \uad6c\ub9e4\ub97c \ud560 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uacf5\uae09\ub9dd \ubb38\uc81c\ub85c \uc778\ud574 \uc6d0\ud558\ub294 \uc0c1\ud488\uc774 \uc788\ub294 \ub9e4\uc7a5\uc5d0 \uc9c1\uc811 \uac00\uc57c \ud558\ub294 \uacbd\uc6b0\uac00 \uc0dd\uae38 \uac83\uc785\ub2c8\ub2e4. \ubc30\uc1a1 \uc2dc\uac04\uc774 \uae38\uc5b4\uc9c0\uace0 \ubc30\uc1a1 \ub9c8\uac10\uc77c\uc774 \ube68\ub77c\uc9c0\uba74 \uace0\uac1d\uc740 \uc9c0\ub09c\ud574\ubcf4\ub2e4 \ub354 \uc77c\ucc0d \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc2e4\uacfc \uc55e\uc11c \uc5b8\uae09\ud55c \ub370\uc774\ud130\ub97c \ubcf4\uba74, \uc628\ub77c\uc778 \ub610\ub294 \uc624\ud504\ub77c\uc778 \uac80\uc0c9\uc5d0\uc11c \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ucc44\ub110\uc744 \ud1b5\ud574 \uad6c\ub9e4\ud558\ub294 \uac83\uae4c\uc9c0 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \uac15\ub825\ud55c \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Holiday5. \uace0\uac1d\ub4e4\uc740 \uc774\uc81c \uc120\ubb3c\uc744 \ud558\ub098\uc529 \uad6c\ub9e4\ud558\uae30 \uc2dc\uc791\ud560 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

\uc9c0\uc18d\uc801\uc73c\ub85c \uc2e4\uc2dc\ub418\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc751\ub2f5\uc790\uc758 \uc808\ubc18\uc774 2021\ub144 7\uc6d4\uc5d0 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc5d0 \ub300\ud574 \uc774\ubbf8 \uc0dd\uac01\ud558\uae30 \uc2dc\uc791\ud588\uc73c\uba70, 30%\uac00 2021\ub144 8\uc6d4\uc5d0 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub294 \ub610\ud55c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 Z\uc138\ub300\uac00 X\uc138\ub300\uc640 \ubd90 \uc138\ub300\ubcf4\ub2e4 \ub354 \uc77c\ucc0d \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\uae30 \uc2dc\uc791\ud588\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"Holiday<\/p>\n

1<\/sup> \ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc815\uc11c \uc9c0\uc218, 2022\ub144 6\uc6d4~2022\ub144 6\uc6d4, N=328<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ud798\ub4e4\uace0 \uc5b4\ub824\uc6b4 \uc77c\ub4e4\uc774 \ub9ce\uc558\uc9c0\ub9cc, \uc774\ub85c \uc778\ud574 \uc6b0\ub9ac\ub294 \uc815\ub9d0 \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0\ub97c \uae68\ub2eb\uac8c \ub418\uc5c8\uace0 \uc6b0\ub9ac\uc5d0\uac8c \uae30\uc068\uc744 \uc8fc\ub294 \uc2dc\uac04\uacfc \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uc2dc\uae08 \uac10\uc0ac\ud558\ub294 \ub9c8\uc74c\uc744 \uac00\uc9c0\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc0ac\ub78c\ub4e4\uc740 \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub098\ub354\ub77c\ub3c4 \uc18c\uc911\ud55c \uc21c\uac04\uc744 \ucd5c\ub300\ud55c \uac00\uce58 \uc788\uac8c \ubcf4\ub0b4\uaca0\ub2e4\ub294 \uac15\ub825\ud55c \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. 2020\ub144 \uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub09819\ub85c \uc778\ud55c \ubd09\uc1c4\ub839\uacfc \ub9e4\uc7a5\uc774 \ub2eb\ub294 \uc2dc\uae30\uac00 \uc788\uc5c8\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ucd95\uc81c […]<\/p>\n","protected":false},"author":55,"featured_media":18545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[558],"class_list":{"0":"post-18531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-topic-data-and-trends","9":"criteo-topic-holiday-festive-season"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"use_custom_cta":false},"yoast_head":"\n2022 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc: 5\uac00\uc9c0 \uc804\ub9dd | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 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