{"id":18639,"date":"2022-11-28T19:10:53","date_gmt":"2022-11-28T19:10:53","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18639"},"modified":"2026-01-06T01:19:10","modified_gmt":"2026-01-05T16:19:10","slug":"how-consumers-will-shop-this-holiday-and-festive-season","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/how-consumers-will-shop-this-holiday-and-festive-season\/","title":{"rendered":"\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uace0\uac1d\ub4e4\uc774 \uad6c\ub9e4\ud558\ub294 \ubc29\ubc95: \uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub9e4\ub2ec \uc804 \uc138\uacc4 \uc218\ucc9c \uba85\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec \uad6c\ub9e4 \uc2b5\uad00\uc5d0 \ub300\ud55c \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uac00\uc624\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5a4 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\ub294\uc9c0\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 9\uc6d4 \uc124\ubb38 \uc870\uc0ac\uc5d0\ub294 \uba87 \uac00\uc9c0 \ucd94\uac00\uc801\uc778 \uc9c8\ubb38\ub4e4\uc744 \ud3ec\ud568\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc774 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<h4><strong>\uc18c\ube44\uc790\ub4e4\uc740<\/strong> <strong>\ucd5c\uc18c\ud55c\uc758<\/strong> <strong>\ube44\uc6a9\uc73c\ub85c<\/strong> <strong>\ud640\ub9ac\ub370\uc774<\/strong> <strong>\uc2dc\uc98c\uc744<\/strong> <strong>\ubcf4\ub0b4\uae30<\/strong> <strong>\uc704\ud574<\/strong> <strong>\uc120\ubb3c\uc744<\/strong> <strong>\uc904<\/strong> <strong>\ub300\uc0c1\uc744<\/strong> <strong>\ucd95\uc18c\ud558\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h4>\n<p>\uc804 \uc138\uacc4\uc801\uc73c\ub85c 52%\uc758 \uc751\ub2f5\uc790\uac00 \uc62c\ud574\ub294 \uc608\uc0b0\uc774 \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\ub2e4\uace0 \ub300\ub2f5\ud574, \uacbd\uc81c\uc801 \uc555\ubc15\uc774 \uc62c \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \ub354 \uc5b4\ub835\uac8c \ub9cc\ub4e4\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0, \uc804 \uc138\uacc4 \uace0\uac1d\uc758 49%\uac00 \ud640\ub9ac\ub370\uc774 \uc790\uae08\uc744 \ubaa8\uc73c\uace0 \uc788\uc73c\uba70, \uc120\ubb3c\uc744 \uc904 \uc0ac\ub78c \uc218\ub97c \uc904\uc77c \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uac00\uae4c\uc6b4 \uac00\uc871\uc5d0\uac8c\ub294 \uc120\ubb3c\uc744 \ud558\uaca0\uc9c0\ub9cc, \uc62c\ud574\ub294 \uce5c\uad6c\ub4e4\uc5d0\uac8c\ub3c4 \uc120\ubb3c\uc744 \uc8fc\uc9c0 \ubabb\ud560 \uc218\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uce5c\uad6c\ub4e4\uc5d0\uac8c \uc120\ubb3c\uc744 \ud558\uaca0\ub2e4\uace0 \ub9d0\ud55c \ube44\uc728\uc740 \uc808\ubc18\uc5d0 \uc870\uae08 \ubabb \ubbf8\uce69\ub2c8\ub2e4(47%). \uc721\uc544\ub3c4\uc6b0\ubbf8 \uac19\uc740 \ub3c4\uc6b0\ubbf8\ub4e4\uc744 \uc704\ud574 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud560 \uacc4\ud68d\uc774\ub77c\ub294 \uc751\ub2f5\uc790\ub294 9%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0 \uac78\uccd0, 4\ubd84\uc758 3 \uc774\uc0c1(77%)\uc774 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \ud560\uc778\/\ud504\ub85c\ubaa8\uc158\uc744 \ucc3e\uace0 \uc788\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18640 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide1.png\" alt=\"opinions about holiday spending - global\" width=\"966\" height=\"448\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide1.png 966w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide1-300x139.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide1-768x356.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide1-630x292.png 630w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/p>\n<h4><strong>\uc628\ub77c\uc778\uacfc<\/strong> <strong>\uc624\ud504\ub77c\uc778<\/strong> <strong>\ub9e4\uc7a5<\/strong> <strong>\ubaa8\ub450\uc5d0\uc11c<\/strong><strong>, <\/strong><strong>\uc80a\uc740\uce35\uc740<\/strong> <strong>\uc911\uc7a5\ub144\uce35\ubcf4\ub2e4<\/strong> <strong>\uad6c\ub9e4\ud560<\/strong> <strong>\ud655\ub960\uc774<\/strong> <strong>\ub354<\/strong> <strong>\ub192\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h4>\n<p>\uc804 \uc138\uacc4 Z \uc138\ub300\uc758 \uc808\ubc18 \uc774\uc0c1(55%)\uacfc \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 52%\ub294 \uc9c0\ub09c\ud574\ubcf4\ub2e4 \uc62c\ud574 \uc628\ub77c\uc778\uc73c\ub85c \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad6c\ub9e4\uc758 \uacbd\uc6b0\ub3c4 \uac01\uac01 52%\uc640 46%\ub85c \ube44\uc2b7\ud55c \uc591\uc0c1\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\ub839\ub300\ub294 \ubcf4\ud1b5 \uc5b4\ub9b0 \uc544\uc774\uac00 \uc788\uace0 \uad6c\ub9e4\ub825\uc774 \ub354 \ub192\uc740 \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38\uc5d0, X \uc138\ub300\ub098 \ubca0\uc774\ube44\ubd90 \uc138\ub300\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud560 \uacc4\ud68d\uc778 \uac83\uc774 \ub2f9\uc5f0\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18681\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_11_15-Holiday-CSI.png\" alt=\"\" width=\"1020\" height=\"553\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_11_15-Holiday-CSI.png 1020w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_11_15-Holiday-CSI-300x163.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_11_15-Holiday-CSI-768x416.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_11_15-Holiday-CSI-630x342.png 630w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/p>\n<p>\uc774\uc640\ub294 \ub300\uc870\uc801\uc73c\ub85c, \ubca0\uc774\ube44\ubd90 \uc138\ub300\ub294 29%\ub9cc \uc628\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uac83\uc774\ub77c\uace0 \uc751\ub2f5\ud588\uc73c\uba70, \uac70\uc758 4\ubd84\uc758 1(24%)\uc5d0 \ub2ec\ud558\ub294 \uc751\ub2f5\uc790\uac00 \uc62c\ud574\ub294 \ub354 \uc801\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\ub839\ub300\ub294 \uacbd\uc81c\uc801 \uc555\ubc15\uc744 \ub354 \uc808\uc2e4\ud788 \ub290\ub07c\uace0, \ub300\ubd80\ubd84\uc774 \uace0\uc815 \uc218\uc785\uc73c\ub85c \uc0dd\ud65c\uc744 \ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uacb0\uacfc\uac00 \ub098\uc628 \uac83\uc740 \uc5b4\ucc0c\ubcf4\uba74 \ub2f9\uc5f0\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/p>\n<h4><strong>\ubbf8\uad6d<\/strong><strong>, <\/strong><strong>\uc601\uad6d<\/strong><strong>, <\/strong><strong>\ud638\uc8fc\uc5d0\uc11c\ub294<\/strong><strong> Google<\/strong><strong>\uc774<\/strong> <strong>\uc544\ub2c8\ub77c<\/strong> <strong>\uc624\ud504\ub77c\uc778<\/strong> <strong>\ub9e4\uc7a5<\/strong><strong>, <\/strong><strong>\ub9ac\ud14c\uc77c<\/strong> <strong>\uc6f9\uc0ac\uc774\ud2b8<\/strong> <strong>\ubc0f<\/strong> <strong>\uc571\uc5d0\uc11c<\/strong> <strong>\uc120\ubb3c<\/strong> <strong>\uac80\uc0c9\uc744<\/strong> <strong>\ub354<\/strong> <strong>\ub9ce\uc774<\/strong> <strong>\uc2dc\uc791\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h4>\n<p>\ubbf8\uad6d\uacfc \ud638\uc8fc\uc758 \uace0\uac1d\ub4e4\uc774 \uc120\ubb3c\uc744 \ucc3e\uae30 \uc704\ud574 \uac00\uc7a5 \uba3c\uc800 \ubc29\ubb38\ud558\ub294 \uacf3\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774\uba70, \uadf8 \ub2e4\uc74c\uc774 \ub9ac\ud14c\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc785\ub2c8\ub2e4. \uc601\uad6d\uc758 \uacbd\uc6b0\ub294 \ub9ac\ud14c\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc774 \uc8fc\uc694 \ubc29\ubb38\uc9c0\uc774\uace0, \uadf8 \ub2e4\uc74c\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18679\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_08_48-Holiday-CSI-Charts.png\" alt=\"\" width=\"985\" height=\"505\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_08_48-Holiday-CSI-Charts.png 985w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_08_48-Holiday-CSI-Charts-300x154.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_08_48-Holiday-CSI-Charts-768x394.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/KR-2022-11-29-14_08_48-Holiday-CSI-Charts-630x323.png 630w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/p>\n<p>\uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac\uc758 \uc9d1\uacc4 \uacb0\uacfc, 41%\uac00 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc120\ubb3c\uc744 \ucc3e\uae30 \uc2dc\uc791\ud560 \uac83\uc774\ub77c\uace0 \uc751\ub2f5\ud558\uba70, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \ubd80\ub3d9\uc758 1\uc704\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uac80\uc0c9 \uc5d4\uc9c4\uc740 38%\ub85c 2\uc704\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uc6f9\uc0ac\uc774\ud2b8\/\uc571\uc774 \uc120\ubb3c \uac80\uc0c9\uc744 \uc2dc\uc791\ud558\ub294 3\ubc88\uc9f8 \uc7a5\uc18c\ub85c, 31%\uac00 \uc774\uacf3\uc5d0\uc11c \uc120\ubb3c\uc744 \ucc3e\uae30 \uc2dc\uc791\ud560 \uac83\uc774\ub77c\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18646 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide4.png\" alt=\"where shoppers will start looking for presents - Global\" width=\"1002\" height=\"470\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide4.png 1002w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide4-300x141.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide4-768x360.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide4-630x296.png 630w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><strong>\uad00\ub828<\/strong> <strong>\uac8c\uc2dc\ubb3c<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/blog\/2022-black-friday-cyber-month\/\">2022 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 &amp; \uc0ac\uc774\ubc84 \uba3c\uc2a4:<\/a><a href=\"https:\/\/www.criteo.com\/kr\/blog\/2022-black-friday-cyber-month\/\"> \ubcc0\ud654\ud558\ub294 \ud640\ub9ac\ub370\uc774 \uc774\ubca4\ud2b8\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a><\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/blog\/2022-holiday-shopping-predictions\/\">2022 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc:<\/a><a href=\"https:\/\/www.criteo.com\/kr\/blog\/2022-holiday-shopping-predictions\/\"> 5\uac00\uc9c0 \uc804\ub9dd<\/a><\/li>\n<\/ul>\n<h4><strong>\ubbf8\uad6d\uc5d0\uc11c\ub294<\/strong> <strong>\uc720\ub958\ube44<\/strong> <strong>\uc808\uc57d\uc774<\/strong> <strong>\uc774\ubc88<\/strong> <strong>\uc2dc\uc98c<\/strong> <strong>\uc628\ub77c\uc778\uc73c\ub85c<\/strong> <strong>\uad6c\ub9e4\ub97c<\/strong> <strong>\ud558\ub294<\/strong> <strong>\uc8fc\uc694<\/strong> <strong>\uc774\uc720\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h4>\n<p>\ud718\ubc1c\uc720 \uac00\uaca9\uc740 \uc9c0\ub09c \uba87 \ub2ec \ub3d9\uc548 \ud558\ub77d\uc138\ub97c \ubcf4\uc774\uae34 \ud588\uc9c0\ub9cc, \ub2e4\uc2dc \uc0c1\uc2b9\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ubbf8\uad6d \uace0\uac1d 10\uba85 \uc911 4\uba85 \uc774\uc0c1\uc774 \uc720\ub958\ube44\uac00 \uc808\uc57d\ub418\uae30 \ub54c\ubb38\uc5d0 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc751\ub2f5\uc774 \uc0c1\uc704 3\uc704 \uc548\uc5d0 \ub4e0 \uac83\uc740 \ubbf8\uad6d\ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18660\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/2-Capture.png\" alt=\"\" width=\"1561\" height=\"664\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/2-Capture.png 1561w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/2-Capture-300x128.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/2-Capture-1024x436.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/2-Capture-768x327.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/2-Capture-1536x653.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/2-Capture-630x268.png 630w\" sizes=\"auto, (max-width: 1561px) 100vw, 1561px\" \/><\/p>\n<p>\uc804 \uc138\uacc4 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \uacbd\uc6b0, \uc774\ubc88 \uc2dc\uc98c\uc5d0 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uc8fc\uc694 \uc774\uc720\ub294 \u201c\uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0\u201d(56%), \u201c\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\ub294 \uc5c6\ub294 \uc120\ubb3c\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0\u201d(45%), \u201c\uc628\ub77c\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \ud61c\ud0dd\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0\u201d(43%) \uc21c\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uace0\uac1d\ub4e4\uc740<\/strong> <strong>\ud640\ub9ac\ub370\uc774<\/strong> <strong>\uae30\ubd84\uc744<\/strong> <strong>\ub290\ub07c\uae30<\/strong> <strong>\uc704\ud574<\/strong> <strong>\uc624\ud504\ub77c\uc778<\/strong> <strong>\ub9e4\uc7a5\uc73c\ub85c<\/strong> <strong>\ubab0\ub824\ub4e4<\/strong> <strong>\uac83\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub9cc \uc5bb\uc744 \uc218 \uc788\ub294 \ucd09\uac10\uacfc \uac10\uc815\uc801 \uacbd\ud5d8\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ub9e4\uc7a5\uc5d0\uc11c \uc9c1\uc811 \uad6c\ub9e4\ub97c \ud558\ub294 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc751\ub2f5\uc790 \uc911 \uc808\ubc18 \uc774\uc0c1\uc774 \uc120\ubb3c\uc744 \ub208\uc73c\ub85c \uc9c1\uc811 \ubcf4\uace0 \ub9cc\uc9c0\uae38 \uc6d0\ud55c\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 43%\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548\uc758 \ub9e4\uc7a5 \ubc29\ubb38 \uacbd\ud5d8\uc744 \uc990\uae34\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc88b\uc740 \uc120\ubb3c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud55c\ub2e4\ub294 \uc751\ub2f5\uc790\uc758 \ube44\uc728\ub3c4 \ube44\uc2b7\ud55c \uc218\uc900\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18650 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Capture.png\" alt=\"why consumers will shop for presents in physical stores - Global\" width=\"1521\" height=\"648\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Capture.png 1521w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Capture-300x128.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Capture-1024x436.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Capture-768x327.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Capture-630x268.png 630w\" sizes=\"auto, (max-width: 1521px) 100vw, 1521px\" \/><\/p>\n<h4><strong>\uc804<\/strong> <strong>\uc138\uacc4<\/strong> <strong>\uace0\uac1d\uc758<\/strong><strong> 3<\/strong><strong>\ubd84\uc758<\/strong><strong> 2<\/strong><strong>\uac00<\/strong> <strong>\uc774\ubbf8<\/strong> <strong>\ud640\ub9ac\ub370\uc774\ub97c<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\uad6c\ub9e4\ub97c<\/strong> <strong>\uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h4>\n<p>\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uc704\ud55c \uc120\ubb3c\uc744 \ub9c9\ubc14\uc9c0\uc5d0 \uad6c\ub9e4\ud558\ub294 \uc0ac\ub78c\ub4e4\uc740 \uc18c\uc218 \uadf8\ub8f9\uc5d0 \uc18d\ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uace0\uac1d \uc911 \uacfc\ubc18\uc218\uac00 \ub118\ub294 58%\uac00 9\uc6d4\uc5d0 \uc774\ubbf8 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc5d0 \ub300\ud574 \uc0dd\uac01\uc744 \ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc5d0 \ub300\ud55c \uad00\uc2ec\uc740 7\uc6d4\ubd80\ud130 \uc810\uc810 \ub298\uc5b4\ub098\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18652 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide7.png\" alt=\"percentage of shoppers who already thought about holiday gifts by month - Global\" width=\"1038\" height=\"456\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide7.png 1038w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide7-300x132.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide7-1024x450.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide7-768x337.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide7-630x277.png 630w\" sizes=\"auto, (max-width: 1038px) 100vw, 1038px\" \/><\/p>\n<p>\uc5f0\ub839\ubcc4\ub85c \ub098\ub220\ubcf4\uba74, Z \uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc808\ubc18 \uac00\ub7c9\uc774 \ud55c \ud574 \ub3d9\uc548 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0 \uc8fc\ubaa9\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\ub85c \uc88b\uc744 \ubb34\uc5c7\uc778\uac00\ub97c \ud56d\uc0c1 \ucc3e\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18654 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide8.png\" alt=\"already thought about holiday gifts - by age group\" width=\"1076\" height=\"488\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide8.png 1076w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide8-300x136.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide8-1024x464.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide8-768x348.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/11\/Slide8-630x286.png 630w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/p>\n<h4><strong>Amazon<\/strong><strong>\uc774<\/strong><strong> Prime Early Access Sale<\/strong><strong>\uc744<\/strong> <strong>\ubc1c\ud45c\ud55c<\/strong> <strong>\uac83\uc774<\/strong> <strong>\ub354<\/strong> <strong>\uc77c\ucc0d<\/strong> <strong>\uad6c\ub9e4\ub97c<\/strong> <strong>\uc2dc\uc791\ud558\uac8c<\/strong> <strong>\ub41c<\/strong> <strong>\uc774\uc720\uac00<\/strong> <strong>\ub418\uc5c8\uc744\uae4c\uc694<\/strong><strong>?<\/strong><\/h4>\n<p>\uace0\uac1d\ub4e4\uc740 \uc9c0\uae08 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc744 \uc0dd\uac01\ud558\uace0 \uc788\ub2e4\uace0 \ub9d0\ud588\uc73c\uba70, \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 11\uc6d4 \ud55c \ub2ec \ub9e4\ucd9c\uc774 \uc99d\uac00\ud558\uba74\uc11c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \uad6c\ub9e4\uac00 \uae09\uc99d\ud558\ub294 \ud604\uc0c1\uc740 \ub204\uadf8\ub7ec\uc9c0\uace0 \uc788\ub294 \ud615\uc138\uc785\ub2c8\ub2e4. Amazon\uc758 Prime Early Access Sale\ub294 \uac00\uc7a5 \ucd5c\uadfc\uc5d0 \uc2dc\uc791\ub41c 10\uc6d4\uacfc 11\uc6d4\uc758 \ub9ac\ud14c\uc77c \uc774\ubca4\ud2b8\uc785\ub2c8\ub2e4. (\ubbf8\uad6d\uc5d0\ub294 Target Deal Days\uc640 Walmart Deals\uac00 \uc788\uc73c\uba70, \ud638\uc8fc\uc5d0\ub294 Click Frenzy\uac00 \uc788\uc2b5\ub2c8\ub2e4.) \uc774\ub294 \uc804 \uc138\uacc4 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub2f9\uc77c\ubfd0\ub9cc \uc544\ub2c8\ub77c \u00a0<a href=\"https:\/\/www.criteo.com\/kr\/blog\/2022-black-friday-cyber-month\/\">\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774<\/a> \uc774\uc804 \uae30\uac04\uc5d0\ub3c4 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud55c\ub2e4\ub294 \uc99d\uac70\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \uc774\ubca4\ud2b8\ub77c \ub370\uc774\ud130\uac00 \uc544\uc9c1 \ubc1c\ud45c\ub418\uc9c4 \uc54a\uc558\uc9c0\ub9cc\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/blog\/amazon%ea%b3%bc-%ea%b2%bd%ec%9f%81%ec%97%90%ec%84%9c-%ec%a7%80%eb%82%98%ec%b9%98%ea%b2%8c-%ec%86%8c%ea%b7%b9%ec%a0%81%ec%9d%b8-%eb%a6%ac%ed%85%8c%ec%9d%bc%eb%9f%ac%eb%93%a4%ec%97%90%ea%b2%8c-2020\/\">Amazon\uc758 2020\ub144 10\uc6d4 \uac00\uc744 Prime Day<\/a>\uc5d0\uc11c \ube44\uc2b7\ud55c \uc120\ub840\ub97c \ucc3e\uc544\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \uc54c\uac8c \ub41c \uac83\uc740 Amazon\uc774 \uc5b8\uc81c Prime Day\ub97c \uac1c\ucd5c\ud558\ub290\ub0d0\uc5d0 \uc0c1\uad00\uc5c6\uc774, \uc774 \uc774\ubca4\ud2b8\uc640 \uc790\uccb4 \ud504\ub85c\ubaa8\uc158\uc744 \ud65c\uc6a9\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc0c1\ub2f9\ud55c \ud6c4\uad11 \ud6a8\uacfc\ub97c \ub204\ub9b4 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub9c8\ucf00\ud130\ub97c<\/strong> <strong>\uc704\ud55c<\/strong> <strong>\uc694\uc810<\/strong><strong>:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-growth\/\">\uad6c\ub9e4\ub97c \uc801\uadf9 \ubaa8\uc0c9\ud558\uace0 \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d<\/a>\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc5b4\ub824\uc6b4 \uc5ec\uac74 \uc18d\uc5d0\uc11c\ub3c4 \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uc990\uac81\uac8c \ubcf4\ub0b4\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc5d0\ub294 \uc120\ubb3c \ub300\uc0c1\uacfc \uad6c\ub9e4 \ud56d\ubaa9\uc774 \ub2e4\ub97c \uc218 \uc788\uc9c0\ub9cc, \uc9d1\uc911\uc801\uc778 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc801\uadf9\uc801\uc73c\ub85c \uc120\ubb3c\uc744 \ucc3e\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ud604\uba85\ud558\uac8c \uc9c0\ucd9c\ud558\uace0 \uc18c\ube44\uc790\ub4e4\ub3c4 \uc608\uc0b0\uc744 \ud604\uba85\ud558\uac8c \uc9c0\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\uac00\uc7a5 \ube68\ub9ac \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uc704\ud55c \uad6c\ub9e4\ub97c \uacc4\ud68d\ud558\ub294 Z \uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \ucea0\ud398\uc778\uacfc \ud504\ub85c\ubaa8\uc158\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\uc18c\ube44\uc790\uac00 \uc120\ubb3c\uc744 \ucc3e\uae30 \uc704\ud574 \ubc29\ubb38\ud558\ub294 \uc8fc\uc694 \uc7a5\uc18c\ub294 \ub9ac\ud14c\uc77c \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc774\ubbc0\ub85c \ub514\uc9c0\ud138 \ub9e4\uc7a5\ub3c4 \uc2e4\uc81c \ub9e4\uc7a5\uacfc \uac19\uc740 \uc218\uc900\uc73c\ub85c \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad6c\ub9e4\uc758 90%\ub294 \uc0c1\ud488 \uac80\uc0c9 \uacb0\uacfc\uc758 \uccab \ud398\uc774\uc9c0\uc5d0\uc11c \uc774\ub904\uc9c0\ubbc0\ub85c, \u00a0<a href=\"https:\/\/www.criteo.com\/kr\/solutions\/retail-media-platform\/\">\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778<\/a>\uc744 \ud1b5\ud574 \uc0c1\ud488\uc774 \ub208\uc5d0 \uc798 \ub744\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\ub9e4\uc7a5 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\ub294 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uc57c \ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uac80\uc0c9\ubd80\ud130 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uad6c\ub9e4\uae4c\uc9c0, \ub2eb\ud78c \ub8e8\ud504\ub97c \ub9cc\ub4e4\uc5b4 \uc18c\ube44\uc790\uac00 \uc6d0\ud558\ub294 \uacf3\uc5d0\uc11c \uc27d\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>(1\ub144 \ub0b4\ub0b4 \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc744 \uc0dd\uac01\ud558\uace0 \uc788\ub294 Z \uc138\ub300 \ubc0f \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 50%\ucc98\ub7fc) \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \ubcf4\uc77c \ub54c\ub9c8\ub2e4 \ud56d\uc0c1 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uc0c1\uc2dc(Always-on)\u00a0\ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc774\uc804\uc5d0 \uc0ac\uc774\ubc84 \uba3c\uc2a4\ub97c \ud65c\uc6a9\ud558\uace0 \ub2e4\ub978 \ub9ac\ud14c\uc77c\ub7ec\uc5d0 \uc55e\uc11c \uc790\uccb4\uc801\uc778 \ud504\ub85c\ubaa8\uc158 \ud589\uc0ac\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. Prime Early Access Sale \uac19\uc740 \uc8fc\uc694 \uc774\ubca4\ud2b8\uc5d0 \ud3b8\uc2b9\ud574 \ud61c\ud0dd\uc744 \ub204\ub824\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub9e4\ub2ec \uc804 \uc138\uacc4 \uc218\ucc9c \uba85\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec \uad6c\ub9e4 \uc2b5\uad00\uc5d0 \ub300\ud55c \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uac00\uc624\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5a4 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\ub294\uc9c0\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 9\uc6d4 \uc124\ubb38 \uc870\uc0ac\uc5d0\ub294 \uba87 \uac00\uc9c0 \ucd94\uac00\uc801\uc778 \uc9c8\ubb38\ub4e4\uc744 \ud3ec\ud568\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d\uc740 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