{"id":18664,"date":"2022-11-28T19:44:24","date_gmt":"2022-11-28T19:44:24","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18664"},"modified":"2026-01-06T01:11:42","modified_gmt":"2026-01-05T16:11:42","slug":"double-dates-digest-2022","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/double-dates-digest-2022\/","title":{"rendered":"2022 \ub354\ube14 \ub370\uc774\ud2b8 \ub2e4\uc774\uc81c\uc2a4\ud2b8: \uce74\ud14c\uace0\ub9ac \ubc0f \uad6d\uac00\ubcc4 \ud310\ub9e4 \uae09\uc99d \ud604\ud669"},"content":{"rendered":"

11\uc6d4 11\uc77c \uc2f1\uae00\ub370\uc774\uac00 \ub2e4\uac00\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc6d4\uacfc \uc77c\uc774 \uac19\uc740 \uc22b\uc790\uc778 \ub354\ube14 \ub370\uc774\ud2b8 \uc774\ubca4\ud2b8\uac00 \uace0\uac1d\uacfc \uc218\uc775\uc744 \ub298\ub9ac\ub294 \ub370 \uc5bc\ub9c8\ub098 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc798 \uc555\ub2c8\ub2e4. MiQ Asia Pacific\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc778\ub3c4, \uc911\uad6d, \ub3d9\ub0a8\uc544 \uc9c0\uc5ed \uace0\uac1d 10\uba85 \uc911 6\uba85\uc740 \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 2021\ub144 \ub300\ube44 \uc9c0\ucd9c\uc744 \ud06c\uac8c \ub298\ub9b4 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.1<\/sup>\u00a0\uc808\ud638\uc758 \ucee4\uba38\uc2a4 \uae30\ud68c\ub97c \ub9de\uc774\ud558\uc5ec \ub9c8\ucf00\ud130\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub9de\ub294 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \uc2dc\uc98c\uc744 \ub300\ube44\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ub354\ube14 \ub370\uc774\ud2b8(7\uc6d4 7\uc77c, 8\uc6d4 8\uc77c, 9\uc6d4 9\uc77c, 10\uc6d4 10\uc77c, 11\uc6d4 11\uc77c, 12\uc6d4 12\uc77c) \uc2dc\uc98c \ub3d9\uc548 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc804\uc5ed\uc758 \uc218\ubc31 \uac1c \ud30c\ud2b8\ub108 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\ub85c\ubd80\ud130 \uc218\uc9d1\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9e4\ucd9c\uc774<\/strong> \ub450<\/strong> \ubc30<\/strong> \uc99d\uac00\ud558\ub294<\/strong> \ub354\ube14<\/strong> \ub370\uc774\ud2b8<\/strong> \uc774\ubca4\ud2b8<\/strong><\/h4>\n

\ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \uacbd\uc6b0 2021\ub144 \ud558\ubc18\uae30 \ub354\ube14 \ub370\uc774\ud2b8 \uc774\ubca4\ud2b8, \ud2b9\ud788 12\uc6d4 12\uc77c\uc5d0 \ub9ac\ud14c\uc77c \ud310\ub9e4\ub7c9\uc774 453%\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc740 \ub2e4\ub978 \ub354\ube14 \ub370\uc774\ud2b8 \uc774\ubca4\ud2b8\uc5d0\ub3c4 \ud070 \ud3ed\uc758 \uc0c1\uc2b9\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. 11\uc6d4 11\uc77c\uc5d0\ub294 \uc804\uccb4 \ub9ac\ud14c\uc77c \ud310\ub9e4\ub7c9\uc774 399%, 9\uc6d4 9\uc77c\uc5d0\ub294 338% \ub298\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc791\ub144 \ub354\ube14 \ub370\uc774\ud2b8 \uc774\ubca4\ud2b8\ub85c \uc778\ud574 \ud310\ub9e4\uac00 \uc5bc\ub9c8\ub098 \uc99d\uac00\ud588\ub294\uc9c0 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc9c0\uc5ed \uad6d\uac00\ubcc4\ub85c \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\u00a0\ub300\ubd80\ubd84\uc758 \uad6d\uac00\uc5d0\uc11c 11\uc6d4 11\uc77c\uc5d0 \uac00\uc7a5 \ub192\uc740 \ud310\ub9e4 \uc99d\uac00\uce58\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc2f1\uac00\ud3ec\ub974\uc5d0\uc11c\ub294 \ub9ac\ud14c\uc77c \ud310\ub9e4\uac00 223% \uc774\uc0c1 \uaed1\ucda9 \ub6f0\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8, \uc778\ub3c4\ub124\uc2dc\uc544 \ub4f1 \ub2e4\ub978 \ub098\ub77c\ub4e4\uc740 12\uc6d4 12\uc77c\uc5d0 \ub9ac\ud14c\uc77c \ud310\ub9e4\ub7c9\uc774 \uac00\uc7a5 \ub9ce\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc758 \uacbd\uc6b0\ub294 143%, \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uacbd\uc6b0\ub294 188% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub3d9\ub0a8\uc544\uc2dc\uc544\ub97c \ub118\uc5b4, \ud55c\uad6d\uc5d0\uc11c\ub3c4 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc774 \uc0c1\ub2f9\ud55c \uc99d\uac00\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc99d\uac00\uc138(+47%)\ub294 \uad6d\ub0b4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc1fc\ud551 \ud589\uc0ac\uc778 \ucf54\ub9ac\uc544 \uc138\uc77c \ud398\uc2a4\ud0c0(Korea Sale Festa)\uac00 \uc5f4\ub9b0 11\uc6d4 1\uc77c\ubd80\ud130 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. 11\uc6d4 11\uc77c\uc5d0 \ube7c\ube7c\ub85c \ub370\uc774\uae4c\uc9c0 \uc774\ub7ec\ud55c \uc1fc\ud551 \ubaa8\uba58\ud140\uc774 \uc774\uc5b4\uc9c0\uba74\uc11c \ub9e4\ucd9c\uc774 72% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc911\uad6d \uc9c0\uc5ed\uc744 \uc0b4\ud3b4\ubcf4\uba74, \ub9ac\ud14c\uc77c \ud310\ub9e4\ub294 11\uc6d4 11\uc77c\uc5d0 230%, 12\uc6d4 12\uc77c\uc5d0 114% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc758\ub958<\/strong> \ubc0f<\/strong> \uc561\uc138\uc11c\ub9ac\uc758<\/strong> \uadc0\ud658<\/strong><\/h4>\n

\uc791\ub144 \uc2f1\uae00 \ub370\uc774\uc5d0\uc11c \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c4 \uc0c1\ud488 \ud2b8\ub80c\ub4dc\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 \u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \ub300\uc2dc\ubcf4\ub4dc<\/a>\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc758\ub958 \ubc0f \uc561\uc138\uc11c\ub9ac \ubd80\ubb38\uc5d0\uc11c\ub294 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \uc2f1\uae00 \ub370\uc774\ub97c \uc55e\ub450\uace0 \ucd9c\uadfc\uc6a9 \uc758\ub958\uc758 \ud310\ub9e4\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

2021\ub144 11\uc6d4 \ubc14\uc9c0 \uc218\ud2b8\uc758 \ud310\ub9e4\ub7c9\uc740 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 72% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubc30\uc9c0\uc640 \ud328\uc2a4 \ud640\ub354(+ 58%), \ubca8\ud2b8 \ubc84\ud074(+ 51%), \ub125\ud0c0\uc774(+ 12%), \uba85\ud568 \ucf00\uc774\uc2a4(+ 11%) \ub4f1 \uc5c5\ubb34\uc640 \uad00\ub828\ub41c \uc561\uc138\uc11c\ub9ac\uc758 \ud310\ub9e4\ub7c9\ub3c4 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud765\ubbf8\ub86d\uac8c\ub3c4, 2021\ub144 11\uc6d4\uc5d0\ub294 \ucf54\ud2b8\uc640 \uc7ac\ud0b7\uc758 \ud310\ub9e4\ub7c9\uc774 31% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ud578\ub4dc\ubc31(-33%), \ubaa9\uac78\uc774(-33%), \uadc0\uac78\uc774(-37%) \ub4f1\uc758 \uc561\uc138\uc11c\ub9ac \ub610\ud55c \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uac00\uad6c<\/strong> \ud310\ub9e4\uc640<\/strong> \uc9c0\uc18d\ub418\ub294<\/strong> \uc9d1\uc758<\/strong> \uc911\uc694\uc131<\/strong><\/h4>\n

\ud06c\ub9ac\ud14c\uc624\uc758\u00a0\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \ub300\uc2dc\ubcf4\ub4dc<\/a>\uc5d0 \ub530\ub974\uba74, \uac00\uad6c \uce74\ud14c\uace0\ub9ac\ub294 \uc791\ub144 \uc2f1\uae00 \ub370\uc774\ub97c \uc804\ud6c4\ud574 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \uac00\uc7a5 \uac15\ub825\ud55c \ub9e4\ucd9c \uc131\uc7a5\uc138\ub97c \ubcf4\uc778 \ubd84\uc57c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub294 \ud32c\ub370\ubbf9\uc758 \uc7a5\uae30\ud654\ub85c, \uace0\uac1d\ub4e4\uc774 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uc9d1\uc5d0 \uacc4\uc18d \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

2021\ub144 11\uc6d4 \uac8c\uc784\uc6a9 \uc758\uc790\uc790\uc758 \ud310\ub9e4\ub294 2020\ub144 11\uc6d4\uc5d0 \ube44\ud574 72% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ucc45\uc0c1 \ud310\ub9e4\ub3c4 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 16% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\ub4e4\uc774 \uc5c5\ubb34, \ud559\uad50 \ub610\ub294 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub4f1\uc744 \uc704\ud574 \ucc45\uc0c1 \uacf5\uac04\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 \uc18c\ube44\uc790\ub4e4\uc740 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc81c\ud488\uc744 \ub354 \ub9ce\uc774 \uad6c\ub9e4\ud558\uc5ec, 2021\ub144 11\uc6d4 \ubbf8\ub514\uc5b4 \uc2a4\ud1a0\ub9ac\uc9c0 \uce90\ube44\ub2db\uacfc \ub799\uc758 \ud310\ub9e4\ub3c4 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 66% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uac15\ub825\ud55c<\/strong> \ub354\ube14<\/strong> \ub370\uc774\ud2b8<\/strong> \uc131\uacfc<\/strong> \uc81c\uacf5<\/strong>\u00a0<\/strong><\/h4>\n

\uc218\ucc9c \uacf3\uc758 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uae00\ub85c\ubc8c \ub9e4\ucd9c \ub370\uc774\ud130\ub97c \ubcf4\ub2e4 \uc790\uc138\ud788 \ud655\uc778\ud558\ub824\uba74 \ub354\ube14 \ub370\uc774\ud2b8 \uc774\ubca4\ud2b8\uc640 \uad00\ub828\ub41c \uc138\ubd80\uc801\uc778 \ud1b5\uacc4\uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \ub300\uc2dc\ubcf4\ub4dc<\/a>\u00a0\ub97c \ubc29\ubb38\ud558\uc138\uc694.<\/p>\n

1<\/sup>\u00a0MiQ,\u00a0SAPIO \uc18c\ube44\uc790 \uc5f0\uad6c\uc870\uc0ac, 2022\ub144 5\uc6d4<\/p>\n","protected":false},"excerpt":{"rendered":"

11\uc6d4 11\uc77c \uc2f1\uae00\ub370\uc774\uac00 \ub2e4\uac00\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc6d4\uacfc \uc77c\uc774 \uac19\uc740 \uc22b\uc790\uc778 \ub354\ube14 \ub370\uc774\ud2b8 \uc774\ubca4\ud2b8\uac00 \uace0\uac1d\uacfc \uc218\uc775\uc744 \ub298\ub9ac\ub294 \ub370 \uc5bc\ub9c8\ub098 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc798 \uc555\ub2c8\ub2e4. MiQ Asia Pacific\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc778\ub3c4, \uc911\uad6d, \ub3d9\ub0a8\uc544 \uc9c0\uc5ed \uace0\uac1d 10\uba85 \uc911 6\uba85\uc740 \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 2021\ub144 \ub300\ube44 \uc9c0\ucd9c\uc744 \ud06c\uac8c \ub298\ub9b4 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.1\u00a0\uc808\ud638\uc758 \ucee4\uba38\uc2a4 \uae30\ud68c\ub97c \ub9de\uc774\ud558\uc5ec \ub9c8\ucf00\ud130\ub294 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub9de\ub294 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 […]<\/p>\n","protected":false},"author":55,"featured_media":18672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[558],"class_list":{"0":"post-18664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-topic-data-and-trends","9":"criteo-topic-holiday-festive-season"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"use_custom_cta":false},"yoast_head":"\n2022 \ub354\ube14 \ub370\uc774\ud2b8 \ub2e4\uc774\uc81c\uc2a4\ud2b8: \uce74\ud14c\uace0\ub9ac \ubc0f \uad6d\uac00\ubcc4 \ud310\ub9e4 \uae09\uc99d \ud604\ud669 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \uac00\uc7a5 \ud070 \uaddc\ubaa8\uc758 \uc1fc\ud551 \uc774\ubca4\ud2b8\ub294 \ube60\ub978 \uc18d\ub3c4\ub85c \uacc4\uc18d \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc774\ub7ec\ud55c \uc774\ubca4\ud2b8\uc5d0 \ub300\ube44\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub370\uc774\ud130\ub97c \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/double-dates-digest-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 \ub354\ube14 \ub370\uc774\ud2b8 \ub2e4\uc774\uc81c\uc2a4\ud2b8: \uce74\ud14c\uace0\ub9ac \ubc0f \uad6d\uac00\ubcc4 \ud310\ub9e4 \uae09\uc99d \ud604\ud669 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \uac00\uc7a5 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