{"id":18756,"date":"2022-12-12T19:01:48","date_gmt":"2022-12-12T19:01:48","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18756"},"modified":"2023-02-16T17:09:37","modified_gmt":"2023-02-16T17:09:37","slug":"criteo-product-update-purpose-built-solutions-for-commerce-outcomes","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-product-update-purpose-built-solutions-for-commerce-outcomes\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \uc81c\ud488 \uc5c5\ub370\uc774\ud2b8: \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc704\ud574 \ud2b9\ubcc4 \uc81c\uc791\ub41c \uc194\ub8e8\uc158"},"content":{"rendered":"<p>\uc62c\ud574 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uacfc \ub098\ub208 \ub9ce\uc740 \ub300\ud654\uc5d0\uc11c \ubcf5\uc7a1\ud558\uace0 \ub2e8\ud3b8\ud654\ub41c \uad11\uace0 \uc0dd\ud0dc\uacc4\ub97c \ud5e4\uccd0 \ub098\uac00\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc5b4\ub824\uc6b4\uac00\ud558\ub294 \uc8fc\uc81c\uac00 \uc790\uc8fc \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc740 \ub354 \ub9ce\uc740 \uae30\uc220\uc774 \uc544\ub2c8\ub77c \ub354 \ub098\uc740 \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc(Commerce Media Platform)\uc744 \uad6c\ucd95\ud560 \ub54c, \ub354 \uc798 \uc791\ub3d9\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\ub978 \uae30\uc220\uacfc \ud568\uaed8 \ub354 \uc6d0\ud65c\ud558\uac8c \uc791\ub3d9\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc124\uacc4\ud558\ub824\uace0 \ud55c \uc774\uc720\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ubc88 \uc8fc \uc5f4\ub9b0 \ud06c\ub9ac\ud14c\uc624\uc758 2022 \ud22c\uc790\uc790\uc758 \ub0a0 \ud589\uc0ac\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad6c\ucd95\ub418\uace0 \uc788\ub294 4\uac00\uc9c0 \ud074\ub77c\uc774\uc5b8\ud2b8 \uc194\ub8e8\uc158\uc774 \uacf5\uac1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\ub4e4\uc740 \uc218\uc694\uc640 \uacf5\uae09\uc744 \uc5f0\uacb0\ud558\uc5ec \ub2e8\ud3b8\ud654\uc640 \uad00\ub828\ub41c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad6c\ub9e4\uc790\uc758 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ubcf4\ub2e4 \uc720\uc6a9\ud55c \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \uc81c\uc791\ub41c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uae30\uc220\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \uac70\ub450\uace0 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ucc28\uc138\ub300 \ubb3c\uacb0\uc778 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc194\ub8e8\uc158\uc740 \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758\ub97c \ubc1b\uc740 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ucee4\uba38\uc2a4\ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uba70, \ucd08\ub2f9 1\uc5b5 \uac74\uc758 \ucee4\uba38\uc2a4 \uc608\uce21\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uace0\uae09 AI\ub85c \uc9c0\uc6d0\ub429\ub2c8\ub2e4. \ucee4\uba38\uc2a4\uc5d0 \ub9de\uac8c \uc870\uc815\ub41c \uc774 AI\ub294 \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \ub9ce\uc740 \uc720\uc6a9\uc131\uc744 \uc81c\uacf5\ud558\uace0 \ubaa8\ub4e0 \uc18c\ube44\uc790 \uc811\uc810\uc5d0\uc11c \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc694\uad6c \uc0ac\ud56d \ud574\uacb0<\/h2>\n<p>\uc138\uc0c1\uc740 \uc5b4\ub514\uc5d0\uc11c\ub098 \ucee4\uba38\uc2a4\uac00 \uc774\ub904\uc9c0\ub294 \ud658\uacbd\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc2a4\ud2b8\ub9bc\uc5d0\uc11c \uc778\uac8c\uc784\uae4c\uc9c0, \uac70\uc758 \ubaa8\ub4e0 \ud658\uacbd\uc5d0\uc11c \uadf8\ub9ac\uace0 \uad6c\ub9e4\uc790 \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc2dc\uc810\uc5d0\uc11c \uad6c\ub9e4 \uac00\ub2a5\ud55c \uc21c\uac04\uc774 \uc0dd\uaca8\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc21c\uac04\uc5d0, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub354 \ub098\uc740 \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc5bb\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc81c\ud488 \ub85c\ub4dc\ub9f5\uc740 \ub9ac\ud14c\uc77c\ub7ec, \uae30\uc874 \ub9e4\uccb4\uc0ac \uadf8\ub9ac\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \uad6c\ub9e4 \uac00\ub2a5\ud55c \uc21c\uac04\uc744 \uc9c0\uc6d0\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ubd84\uc57c\uc758 \ub9ac\ub354\uc778 \ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc774 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c \uc138 \uac00\uc9c0 \uc911\uc694\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc720\uc77c\ud55c \ub300\uaddc\ubaa8 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc810\uc810 \ub354 \ub2e8\ud3b8\ud654\ub418\uace0 \uc788\ub294 \uad6c\ub9e4\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \uad00\uc2ec \uc720\ub3c4<\/strong>. \ucee4\uba38\uc2a4\ub294 \uc5b4\ub514\uc5d0\ub098 \uc874\uc7ac\ud558\uc9c0\ub9cc \ub9c8\ucf00\ud130\uac00 \ud56d\uc0c1 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacbd\ub85c\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uadf8\ub9bc\uc744 \ubcfc \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubc29\ub300\ud55c \uaddc\ubaa8\ub97c \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc218\uc2ed\uc5b5 \uac74\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ubd84\uc11d\ud558\uace0 \uc774\ud574\ud558\uc5ec \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \uac00\uc7a5 \ud48d\ubd80\ud55c \ucee4\uba38\uc2a4 \uc778\uc0ac\uc774\ud2b8\uc640 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uace0 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ucee4\uba38\uc2a4\uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad00\ub828\uc131 \uc788\uace0 \uc720\uc6a9\ud558\uba70 \uc6d0\ud65c\ud55c \uae30\ubcf8 \uacbd\ud5d8 \uc81c\uacf5.<\/strong> \ub9c8\ucf00\ud130\uac00 \uc801\uc808\ud55c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud55c \ud6c4\uc5d0\ub294 \uad11\uace0\uac00 \uadf8\ub4e4\uc5d0\uac8c \uc720\uc6a9\ud55c\uc9c0\ub97c \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc644\ubcbd\ud55c \uc0c1\ud488\uc744 \ucc3e\uace0 \ubaa8\ub4e0 \uc18c\ube44\uc790 \uc811\uc810\uc5d0\uc11c \uae30\ubcf8\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ud601\uc2e0\uc801\uc774\uace0 \uc720\uc6a9\ud55c \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad6c\ub9e4\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc548\uc804\ud558\uace0 \ubcf4\uc548\ub41c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud65c\uc131\ud654<\/strong>. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \ubcf4\uc548\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \ubb38\uc81c\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ud50c\ub7ab\ud3fc\uc740 \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790 \uac04\uc5d0 \uaddc\uc815 \uc900\uc218 \ub370\uc774\ud130\uac00 \uc0c1\ud638 \uc6b4\uc6a9\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \ub370\uc774\ud130 \ucda9\uc2e4\ub3c4\ub97c \ub192\uc774\uace0 \uacb0\uacfc\ub97c \ud5a5\uc0c1\ud574\uc8fc\ub294 \ub3d9\uc2dc\uc5d0 \ub370\uc774\ud130 \ubcf4\uc548 \ubc0f \uaddc\uc815 \uc900\uc218 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4\ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \uc774\ub7ec\ud55c \uc138 \uac00\uc9c0 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uace0\uae09 AI\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \ud65c\uc6a9\ud558\uba70, \ud604\uc7ac \uad6c\ucd95 \uc911\uc778 4\uac00\uc9c0 \ud074\ub77c\uc774\uc5b8\ud2b8 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc81c\ud488\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ube44\uc804\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2e4\ud604\ud574\ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \ub124 \uac00\uc9c0 \uc194\ub8e8\uc158<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \ud074\ub77c\uc774\uc5b8\ud2b8 \uc194\ub8e8\uc158 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub294 \ud06c\ub9ac\ud14c\uc624\uc758<a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-media-platform\/\"> \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc<\/a> \uc804\ub7b5\uc744 \uac15\uc870\ud574\uc8fc\uba70, \ubaa8\ub4e0 \uc18c\ube44\uc790\uc5d0\uac8c \ubcf4\ub2e4 \ud48d\ubd80\ud55c \ucee4\uba38\uc2a4\uacbd\ud5d8\uc744 \uc81c\uacf5\ud55c\ub2e4\ub294 \ube44\uc804\uc744 \uc2e4\ud604\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc81c\ud488 \ubc0f R&amp;D \ud300\uc758 \uc5c4\uccad\ub09c \ub178\ub825\uacfc \ub354\ubd88\uc5b4<a href=\"https:\/\/criteo.investorroom.com\/2022-08-03-CRITEO-REPORTS-STRONG-SECOND-QUARTER-2022-RESULTS\"> \uc778\uc218\ud55c IPONWEB\uc758<\/a> \ud601\uc2e0\uc801\uc778 \ud234\uacfc \uae30\uc220 \uadf8\ub9ac\uace0 \ud300\uc744 \ud1b5\ud574 \uc804\ub7b5\uc744 \uac00\uc18d\ud654\ud558\uc5ec \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 AI\uc5d0 \ub300\ud55c \uacac\uace0\ud55c \uae30\ubc18\uc744 \ub9c8\ub828\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud50c\ub7ab\ud3fc \uc804\ub7b5\uc758 \ud575\uc2ec\uc5d0 \uc788\ub294 \ucee4\uba38\uc2a4\ub370\uc774\ud130\ub97c \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\uc758 \ub124 \uac00\uc9c0 \uc194\ub8e8\uc158\uc740 \uc218\uc694 \ubc0f \uacf5\uae09\uce21 \ud074\ub77c\uc774\uc5b8\ud2b8 \ubaa8\ub450\uac00 \uac00\uc9c4 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ucee4\uba38\uc2a4 \ub9e5\uc2a4(Commerce Max)<\/strong>: \ube0c\ub79c\ub4dc \ubc0f \ub300\ud589\uc0ac \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud574<a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-max\/\"> \ucee4\uba38\uc2a4 \ub9e5\uc2a4 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc<\/a>\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \ucc38\uc5ec\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc744 \uc6b4\uc601\ud558\ub294 \ub370 \ub4dc\ub294 \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc804\uccb4 \ud658\uacbd\uc5d0\uc11c \uad11\uace0 \ud22c\uc790 \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ucee4\uba38\uc2a4 \ub9e5\uc2a4\ub294 \uc628\uc0ac\uc774\ud2b8\uc640 \uc624\ud508 \uc778\ud130\ub137 \ucea0\ud398\uc778 \ubaa8\ub450\uc5d0 \ub300\ud574 \uac70\uc758 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud3d0\uc1c4 \ub8e8\ud504 \ubc29\uc2dd\uc758 \uce21\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \uad6c\ub9e4\uc790 \uc5ec\uc815\uc744 \ubcf4\ub2e4 \uc6d0\ud65c\ud558\uac8c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)<\/strong>: D2C(Direct-to-Consumer) \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud55c \uc774 \uc194\ub8e8\uc158\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 \uad11\ubc94\uc704\ud55c \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \ucda9\uc871\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-growth\/\"> \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4<\/a>\ub294 \uac04\uc18c\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \uc790\ub3d9\ud654\ub97c \uc81c\uacf5\ud558\uc5ec \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uc720\uc6a9\ud55c \uba54\uc2dc\uc9c0\uc640 \uc0c1\ud488 \ucd94\ucc9c\uc73c\ub85c \uae30\uc874 \uace0\uac1d\uc758 \uc0c8\ub85c\uc6b4 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \u2018\uc0c1\uc2dc \uc791\ub3d9(always on)\u2019 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\uae30\uac00 \uc911\ub2e8\ub418\uc5b4\ub3c4 \uad6c\ub9e4\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4\ub97c \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ucee4\uba38\uc2a4 \uc77c\ub4dc(Commerce Yield)<\/strong>: \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ub9ac\ud14c\uc77c \ubc0f \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud55c \ucee4\uba38\uc2a4 \uc77c\ub4dc\ub294 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud55c \uc6d0\uc2a4\ud1b1 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ub2e4\ub144\uac04\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc9c0\uc6d0 \uacbd\ud5d8\uc5d0 \uae30\ubc18\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc194\ub8e8\uc158\uc740 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0 \ub300\ud55c \uac80\uc0c9, \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \uc2a4\ud3f0\uc11c \ubaa9\ub85d \ub4f1 \uc644\uc804\ud55c \uc218\uc775 \ucc3d\ucd9c \uae30\ub2a5 \uc138\ud2b8\ub97c \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc77c\ub4dc\ub294 \ub9ac\ud14c\uc77c \uc624\ub514\uc5b8\uc2a4\uc640 \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc624\ud504\uc0ac\uc774\ud2b8 \ubbf8\ub514\uc5b4\ub85c \uc27d\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li><strong>\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)<\/strong>: \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud55c \uc774 \uc194\ub8e8\uc158\uc740 \uc624\ub514\uc5b8\uc2a4\uc640 \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud574 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\ub294 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9e4\uc7a5\uc744 \uc624\ud504\uc0ac\uc774\ud2b8 \ubbf8\ub514\uc5b4\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uc5b4\ub514\uc5d0\uc11c\ub098 \ucee4\uba38\uc2a4\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uace0 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud574 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18761 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/12\/KR-Meet-the-Commerce-Media-Platform.png\" alt=\"\ud06c\ub9ac\ud14c\uc624\uc758 \ud50c\ub7ab\ud3fc: 4\uac00\uc9c0 \ud074\ub77c\uc774\uc5b8\ud2b8 \uc194\ub8e8\uc158\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/12\/KR-Meet-the-Commerce-Media-Platform.png 1280w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/12\/KR-Meet-the-Commerce-Media-Platform-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/12\/KR-Meet-the-Commerce-Media-Platform-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/12\/KR-Meet-the-Commerce-Media-Platform-768x432.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/12\/KR-Meet-the-Commerce-Media-Platform-630x354.png 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0\uc11c \uc218\uc694\uc640 \uacf5\uae09 \uc5ed\ub7c9\uc744 \ubaa8\ub450 \uac16\ucd94\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub2e8\ud3b8\ud654\ub41c \uc5c5\uacc4\uc5d0 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ud1b5\ud569\ud558\uace0 \ucd94\uac00 \uc2dc\uc2a4\ud15c \ubc0f \uad00\ub828 \uae30\uc220 \ube44\uc6a9\uc744 \uc81c\uac70\ud558\uc5ec \uad11\uace0 \uae30\uc220\uc758 \uac00\uce58 \uc0ac\uc2ac\uc5d0\uc11c \ube44\ud6a8\uc728\uc131\uc744 \uc81c\uac70\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uad11\uace0 \uc9c0\ucd9c\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uc5bb\uace0, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub354 \ub192\uc740 \uc218\uc218\ub8cc \uc218\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \ubbf8\ub514\uc5b4 \ub610\ub294 \ub9ac\ud14c\uc77c \ube44\uc988\ub2c8\uc2a4\ub97c \uc18c\uc720\ud558\uace0 \uc788\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uc644\uc804\ud55c \ud22c\uba85\uc131\uacfc \uc911\ub9bd\uc131\uc774 \uc720\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc62c\ud574 \ucd08 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud558\uace0 \ucee4\uba38\uc2a4 \ub9e5\uc2a4\ub97c \ud14c\uc2a4\ud2b8\ud558\uae30 \uc2dc\uc791\ud588\uc73c\uba70, \ub0b4\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc744 \ub354 \uad11\ubc94\uc704\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ub610\ud55c \uc804\uccb4 \uc194\ub8e8\uc158 \uc81c\ud488\uad70\uc744 \ud655\uc7a5\ud568\uc5d0 \ub530\ub77c \uc62c\ud574 \ucee4\uba38\uc2a4 \uc77c\ub4dc\uc640 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc \uc81c\ud488\uc5d0 \ub300\ud55c \uc5c5\ub370\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uc5b4\ub514\uc11c\ub098 \ucee4\uba38\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \ubbf8\ub798\uc758 \uc81c\ud488 \uc124\uacc4<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 \uad6c\ucd95\ud558\uace0 \uc788\ub294 \uc194\ub8e8\uc158\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uad6c\ub9e4\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c, \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \uad6c\ub9e4 \uce5c\ud654\uc801\uc778 \ud658\uacbd\uc5d0\uc11c, \uadf8\ub9ac\uace0 \uc11c\ub4dc\ud30c\ud2f0 \uc2e0\ud638\uac00 \uc9c0\uc6d0\ub418\uc9c0 \uc54a\ub294 \ubbf8\ub514\uc5b4\uc5d0\uc11c \ub354 \ub098\uc740 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc131\uacfc\ub97c \uac70\ub450\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ub3c5\ubcf4\uc801\uc778 \uc561\uc138\uc2a4\uc640 \uc774\ub7ec\ud55c \ub370\uc774\ud130\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 AI\ub97c \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uace0 \uc774\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \ubaa8\ub4e0 \uac83\uc740 \ub354 \ub098\uc740 \ud65c\uc131\ud654 \ubc0f \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \uc218\uc694\uc640 \uacf5\uae09 \ubaa8\ub450\uc5d0\uc11c \uc791\ub3d9\ud558\ub3c4\ub85d \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud558\ub098\uc758 \ub3c5\ub9bd\uc801\uc778 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc218\ud589\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc778\uac8c\uc784 \ubc0f \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9bc \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc740 \ubb3c\ub860 \ubab0\uc785\ud615 \uad11\uace0\uc640 \uad6c\ub9e4 \uac00\ub2a5\ud55c \ube44\ub514\uc624\ub97c \ud3ec\ud568\ud55c \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc2a4\ud1a0\uc5b4\ud504\ub860\ud2b8\uc640 \uae30\ud0c0 \uc591\ubc29\ud5a5 \ucee4\uba38\uc2a4\uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uad6c\ub9e4\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc131\uacfc\ub97c \ub192\uc774\ub294 \ub370 \ud544\uc694\ud55c \uc5ed\ub7c9\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc73c\uba70, 2023\ub144\uc5d0\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc5d0\uac8c \ub354 \ub9ce\uc740 \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud1a0\ub4dc \ud30c\uc2a8\uc2a4(Todd Parsons)\uc640 CEO\uc778 \uba54\uac74 \ud074\ub77c\ucf04(Megan Clarken), \uacbd\uc601\uc9c4\uc774 \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 4\uac00\uc9c0 \ud074\ub77c\uc774\uc5b8\ud2b8 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740<a href=\"https:\/\/onlinexperiences.com\/scripts\/Server.nxp?LASCmd=AI:4;F:QS!10100&amp;ShowUUID=625F5907-4466-4C34-9B8B-13D66E799C28\"> 2022\ub144 \ud22c\uc790\uc790\uc758 \ub0a0 \uc601\uc0c1<\/a>\uc744 \uc2dc\uccad\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc62c\ud574 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uacfc \ub098\ub208 \ub9ce\uc740 \ub300\ud654\uc5d0\uc11c \ubcf5\uc7a1\ud558\uace0 \ub2e8\ud3b8\ud654\ub41c \uad11\uace0 \uc0dd\ud0dc\uacc4\ub97c \ud5e4\uccd0 \ub098\uac00\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc5b4\ub824\uc6b4\uac00\ud558\ub294 \uc8fc\uc81c\uac00 \uc790\uc8fc \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574, \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc740 \ub354 \ub9ce\uc740 \uae30\uc220\uc774 \uc544\ub2c8\ub77c \ub354 \ub098\uc740 \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc(Commerce Media Platform)\uc744 \uad6c\ucd95\ud560 \ub54c, \ub354 \uc798 \uc791\ub3d9\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\ub978 \uae30\uc220\uacfc \ud568\uaed8 \ub354 \uc6d0\ud65c\ud558\uac8c \uc791\ub3d9\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc124\uacc4\ud558\ub824\uace0 \ud55c \uc774\uc720\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ubc88 [&hellip;]<\/p>\n","protected":false},"author":151,"featured_media":18759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-18756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"criteo-platform-commerce-growth","9":"criteo-platform-commerce-grid","10":"criteo-platform-commerce-max","11":"criteo-platform-commerce-yield","12":"criteo-topic-commerce-media","13":"criteo-topic-executive-content"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624 \uc81c\ud488 \uc5c5\ub370\uc774\ud2b8: \ucee4\uba38\uc2a4 \uc131\uacfc\ub97c \uc704\ud574 \ud2b9\ubcc4 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