{"id":18822,"date":"2022-12-20T16:57:41","date_gmt":"2022-12-20T16:57:41","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18822"},"modified":"2023-01-04T21:56:22","modified_gmt":"2023-01-04T21:56:22","slug":"scale-for-retail-media-success","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/scale-for-retail-media-success\/","title":{"rendered":"\ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc131\uacf5\uc744 \uc704\ud574 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uae30\ud68c"},"content":{"rendered":"<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc99d\uac00\ub294 \ube60\ub974\uac8c \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac80\uc0c9\uacfc \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc774\uc5b4 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc81c3\uc758 \ubb3c\uacb0\ub85c \uc54c\ub824\uc9c4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 2024\ub144\uae4c\uc9c0 \uad11\uace0\uc5d0 \uc9c0\ucd9c\ud558\ub294 \ube44\uc6a9\uc758 5\ubd84\uc758 1\uc744 \ucc28\uc9c0\ud558\uac8c \ub418\uace0<sup>1<\/sup> 2026\ub144\uc5d0\ub294 1,000\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc2dc\uc7a5\uc774 \ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<sup>2<\/sup><\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uc5c4\uccad\ub09c \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uae30 \ub54c\ubb38\uc5d0, \uc774\uc81c\ub294 \ubbf8\ub514\uc5b4\uc758 \ub9c9\ub300\ud55c \uc131\uc7a5 \uae30\ud68c\ub97c \uc774\uc6a9\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uac00 \ubbf8\ub798\ub97c \uc900\ube44\ud558\uace0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud55c \ucc28\uc6d0 \ub354 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub3c4\ub85d, \ud06c\ub9ac\ud14c\uc624\ub294 eBook<a href=\"https:\/\/www2.criteo.com\/ebook-scale-for-retail-media-success\" target=\"_blank\" rel=\"noopener\"> \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc131\uacf5\uc744 \uc704\ud55c \ud655\uc7a5 \ubc29\ubc95<\/a>\uc744 \uc900\ube44\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubd84\uc57c\uc5d0\uc11c \uacbd\uc7c1\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uacbd\uc7c1\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294 \uc774 eBook\uc744 \ud65c\uc6a9\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \uba3c\uc800, eBook\uc5d0 \ud3ec\ud568\ub41c \uba87 \uac00\uc9c0 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>1. \ud22c\uc790\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud655\uc7a5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h2>\n<h4><strong>\ube0c\ub79c\ub4dc:<\/strong><\/h4>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \ub354 \ub192\uc740 \uc131\uacfc\ub97c \ub0c5\ub2c8\ub2e4.<sup>3<\/sup> \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5c4\uccad\ub09c \uae30\ud68c\uc5d0 \ube44\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc774 \uc801\uc2b5\ub2c8\ub2e4.<sup>4<\/sup> \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ube44\uc6a9\uc774 \ub192\uc544 \uad11\uace0 \ud22c\uc790 \uc218\uc775\uc774 \uac00\uc7a5 \ub0ae\uc740 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0 \ubab0\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud504\ub85c\uadf8\ub7a8\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc804\ub7b5\uc801\uc73c\ub85c \uc608\uc0b0\uc758 \uc7ac\ubc30\uce58\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \ubcf4\ud1b5 2~3\uac1c\uc758 \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uae30 \ub54c\ubb38\uc5d0, \uace0\uac1d\uc774 \uc788\ub294 \uacf3\uc5d0\uc11c \ub3c4\ub2ec\ud558\ub824\uba74 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub9ac\ud14c\uc77c\ub7ec:<\/strong><\/h4>\n<p>\ub9ac\ud14c\uc77c\ub7ec\ub294 \uc9c1\uc811 \ud310\ub9e4\uc5d0\ub9cc \uc758\uc874\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc218\uc775\uc744 \ud655\uc7a5\ud558\ub824\uba74, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uac00\ub2a5\ud55c \ud55c \ub9ce\uc740 \uc218\uc694\uc5d0 \ub2ff\uc744 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc801\uc758 \uc218\uc775\uacfc \ud6a8\uc728\uc131 \uc870\ud569\uc744 \uc704\ud574 \uc9c1\uac04\uc811 \ud310\ub9e4\ub97c \ubaa8\ub450 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc704\ud574\uc11c\ub294 \ucd94\uac00 \uc218\uc775\uc744 \uc704\ud55c \uac04\uc811 \ud310\ub9e4\ub97c \uac00\ub2a5\ud558\uac8c \ud574\uc8fc\ub294 API \ud30c\ud2b8\ub108\uc640 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud3d0\uc1c4\ud558\uac70\ub098 \uad00\ub9ac\ub418\ub294 \uc11c\ube44\uc2a4\ub9cc \uc81c\uacf5\ud574, \ub300\ud589\uc0ac\ub85c\ubd80\ud130 \uc5bb\uc744 \uc218 \uc788\ub294 \uad11\uace0 \uc218\uc775\uc744 \ub193\uce58\uba74 \uc548 \ub429\ub2c8\ub2e4. \uc5d0\uc774\uc804\uc2dc\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc140\ud504 \uc11c\ube44\uc2a4 \uc561\uc138\uc2a4\uc640 \ud568\uaed8 \ub2e8\uc77c \ub85c\uadf8\uc778\uc73c\ub85c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc27d\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>2. \uc804\uccb4 \ud37c\ub110\uc5d0\uc11c \uc804\ub7b5\uc744 \ud14c\uc2a4\ud2b8\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h2>\n<h4><strong>\ube0c\ub79c\ub4dc:<\/strong><\/h4>\n<p>\ube0c\ub79c\ub529\uacfc \uc131\uacfc\ub97c \ubaa8\ub450 \ucd5c\uc801\ud654\ud558\ub824\uba74 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0 \ud3ec\ub9f7\uc744 \ud655\uc7a5\ud574\uc8fc\ub294 \ud604\uba85\ud55c \uc131\uc7a5 \uc804\ub7b5\uc774 \ubc18\ub4dc\uc2dc \ud544\uc694\ud569\ub2c8\ub2e4. \uc5f0\uc911 \ub0b4\ub0b4 \ud2b9\ud788 \uc138\uc77c \uae30\uac04 \ub3d9\uc548 \ube0c\ub79c\ub4dc\ub294 \ub9e4\uc7a5\uacfc \uc624\ud508 \uc6f9 \ubaa8\ub450\uc5d0\uc11c \uace0\uac1d\uc758 \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ud0c0\uac9f\ud305\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc704\ud574\uc11c\ub294 \uc624\ud508 \uc6f9 \ub610\ub294 CTV\ub97c \ud1b5\ud574 \uc2e4\ud589\ub418\ub294 \uad11\uace0\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uace0\ub824\ub97c \ud5a5\uc0c1\ud558\uace0, \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc801\uadf9 \uad6c\ub9e4\uc5d0 \ub098\uc120 \uc778\ub9c8\ucf13 \uace0\uac1d\ub4e4\uacfc \uc18c\ud1b5\ud558\uba70, \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uac19\uc740 \uc804\uc220\uc744 \ud1b5\ud574 \ud310\ub9e4 \uc2dc\uc810\uc5d0\uc11c \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uacfc \ub354\uc6b1 \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574\uc11c, \ube44\ub514\uc624, \ub3d9\uc801 \ub514\uc2a4\ud50c\ub808\uc774, \uc815\uc801 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uac19\uc740 \ub2e4\uc591\ud55c \ud3ec\ub9f7\uc744 \uc0ac\uc6a9\ud574 \ucc3d\uc758\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub610\ud55c \uc624\ud508 \uc6f9\uacfc \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc0ac\uc774\ud2b8 \ubc0f \uc571 \uc804\uccb4, \ud648 \ud398\uc774\uc9c0, \uce74\ud14c\uace0\ub9ac, \uac80\uc0c9, \uc0c1\ud488 \uc138\ubd80 \uc815\ubcf4 \ubc0f \uccb4\ud06c\uc544\uc6c3 \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub9ac\ud14c\uc77c\ub7ec:<\/strong><\/h4>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uad11\uace0\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud575\uc2ec\uc774\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uad11\uace0 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \uc5b4\ud37c \ubc0f \ubbf8\ub4dc \ud37c\ub110 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ud37c \ubc0f \ubbf8\ub4dc \ud37c\ub110 \uae30\ud68c\uc758 \uacbd\uc6b0, \ub9ac\ud14c\uc77c\ub7ec\ub294 \uad6c\ub9e4 \uc8fc\uae30\uc5d0 \uad00\uacc4\uc5c6\uc774 \ubaa8\ub4e0 \uc0c1\ud488\uc5d0 \uc801\uc6a9\ub418\ub294 \uc628\uc0ac\uc774\ud2b8 \ubc0f \uc624\ud504\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ubaa8\ub450 \ud14c\uc2a4\ud2b8\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ud37c \ud37c\ub110 \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uacfc \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \uc704\ud574\uc11c\ub294 \ub9e4\uc7a5 \ub0b4 \uad11\uace0\uc640 \uc774\uba54\uc77c\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ube44\ub514\uc624 \uac19\uc740 \ub9ac\uce58 \ud3ec\ub9f7\uc744 \uc2e4\ud5d8\ud574\ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>3. \uc2a4\ub9c8\ud2b8\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/h2>\n<h4><strong>\ube0c\ub79c\ub4dc:<\/strong><\/h4>\n<p>\ub108\ubb34 \ub9ce\uc740 \ud50c\ub7ab\ud3fc\uacfc \ub124\ud2b8\uc6cc\ud06c \ub85c\uadf8\uc778 \uc18d\uc5d0\uc11c, \ube0c\ub79c\ub4dc\ub294 \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud574\uc9c0\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc608\uc0b0\uacfc \ucd1d\uccb4\uc801\uc778 \uce21\uc815\uc774 \uc81c\ud55c\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf5\uc7a1\uc131\uc744 \uc904\uc774\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc\ub294 \uc218\uc694 \uc9d1\uacc4\uc5c5\uccb4 \ubc0f API \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\ub825\uc740 \ubbf8\ub514\uc5b4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uacf5\uae09\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \ud655\uc7a5\ud558\uba70 \ubbfc\ucca9\uc131\uacfc \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uba74, \uacbd\uc7c1\uc5c5\uccb4\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \uc9c0\ucd9c\ud558\ub294 \uae08\uc561\uc774\ub098 \uc704\uce58 \uac19\uc740 \uc911\uc694\ud55c \uc2dc\uc7a5 \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub9ac\ud14c\uc77c\ub7ec:<\/strong><\/h4>\n<p>\ub9ac\ud14c\uc77c\ub7ec\ub294 \uc678\ubd80 \ub300\ud589\uc0ac \ubc0f \ud30c\ud2b8\ub108\uc758 \uc804\ubb38\uc131\uacfc \uc5ed\ub7c9\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \uc5bb\uc740 \uacbd\ud5d8\uacfc \uad50\ud6c8, \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c, \ud30c\ud2b8\ub108\ub294 \uc131\uacf5\uc744 \uc704\ud574 \ud504\ub85c\uadf8\ub7a8\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud30c\ud2b8\ub108\ub294 \ud504\ub85c\uadf8\ub7a8 \uad6c\ucd95, \uc804\ub7b5\uc801 \uacc4\ud68d \ucd5c\uc801\ud654 \ubc0f \uc131\uc7a5 \uc804\uc220 \uac1c\ubc1c \ubc29\ubc95\uc5d0 \ub300\ud55c \uc9c0\uce68\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud30c\ud2b8\ub108\ub294 \uc790\uccb4 \ub370\uc774\ud130, \ubd84\uc11d \ub9ac\uc18c\uc2a4 \ubc0f \ub9ac\ud3ec\ud305\uc744 \ud65c\uc6a9\ud558\uc5ec, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub4e4\uc5d0\uac8c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub85c\ub4dc\ub9f5\uc5d0 \ub300\ud55c \ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840\ub97c \uc815\ub2f9\ud654\ud558\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubaa8\uba58\ud140\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc5b4\ub5bb\uac8c \ud55c \ucc28\uc6d0 \ub354 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 eBook<a href=\"https:\/\/www2.criteo.com\/ebook-scale-for-retail-media-success\" target=\"_blank\" rel=\"noopener\"> 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