{"id":18846,"date":"2023-01-20T17:12:29","date_gmt":"2023-01-20T17:12:29","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18846"},"modified":"2023-03-09T18:30:32","modified_gmt":"2023-03-09T18:30:32","slug":"2023-advertisers-guide-to-new-and-emerging-channels","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2023-advertisers-guide-to-new-and-emerging-channels\/","title":{"rendered":"\uc2e0\uaddc \ubc0f \uc2e0\ud765 \ucc44\ub110\uc5d0 \ub300\ud55c 2023\ub144 \uad11\uace0\uc8fc \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\uad11\uace0\uc8fc\ub4e4\uc758 2023\ub144 \ud76c\ub9dd \uc0ac\ud56d\uc744 \ud55c \ub2e8\uc5b4\ub85c \ud45c\ud604\ud55c\ub2e4\uba74 \uc5b4\ub5a4 \ub2e8\uc5b4\uac00 \ub420\uae4c\uc694? \u2018\uc5f0\uc18d\uc131\u2019? &#8216;\uc131\uc7a5&#8217; \ub610\ub294 &#8216;\ud601\uc2e0&#8217;? \uacbd\uc81c\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ubd88\ud655\uc2e4\uc131 \uc18d\uc5d0\uc11c \ubcfc \ub54c \ub108\ubb34 \ud070 \ubc14\ub7a8\uc774 \uc544\ub2d0\uae4c\ub3c4 \uc2f6\uc9c0\ub9cc, \ubbf8\uad6d\uacfc \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc804\uc5ed\uc758 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc774 \ub2e8\uc5b4\ub4e4\uc740 \ud5a5\ud6c4 12\uac1c\uc6d4 \ub3d9\uc548\uc758 \ubaa9\ud45c\ub97c \uc644\ubcbd\ud558\uac8c \uc9d1\uc57d\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \ubcf4\uace0\uc11c \uc2e0\uaddc \ubc0f \uc2e0\ud765 \ucc44\ub110\uc5d0 \ub300\ud55c 2023\ub144 \uad11\uace0\uc8fc \uac00\uc774\ub4dc\u2019\uc5d0\uc11c, \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac \uc804\ubb38\uac00\ub4e4\uc758 \ub300\ub2e4\uc218(60%)\uac00 \uc62c\ubc14\ub978 \uc804\ub7b5\uc774 \uc788\uc73c\uba74 \uace0\uac1d \uc131\uc7a5\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \ud655\uc2e0\uc744 \uac16\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc720\ub7fd\uacfc \ubbf8\uad6d\uc758 \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac \uc804\ubb38\uac00 800\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\uc5d0 \uae30\ubc18\ud55c \uc774 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc62c\ubc14\ub978 \uc804\ub7b5\uc740 \u2018\uc2e0\ud765 \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ud22c\uc790\u2019\ub77c\ub294 \ud558\ub098\uc758 \ud575\uc2ec \uc81c\uc548\uc73c\ub85c \uadc0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac \uc804\ubb38\uac00\ub4e4 \uc911 92%\ub294 2023\ub144\uc5d0 \uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ubaa8\uc0c9\ud574\uc57c \ud55c\ub2e4\ub294 \ub370 \ub3d9\uc758\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h5 style=\"text-align: center;\"><strong>2023\ub144 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc6b0\uc120\uc21c\uc704:<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18847 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/KR-Screen-Shot-2023-01-10-at-1.23.png\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/KR-Screen-Shot-2023-01-10-at-1.23.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/KR-Screen-Shot-2023-01-10-at-1.23-300x117.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/KR-Screen-Shot-2023-01-10-at-1.23-768x300.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/01\/KR-Screen-Shot-2023-01-10-at-1.23-630x246.png 630w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\ubbf8\ub514\uc5b4 \ucc44\ub110\uc758 \uc0c8\ub85c\uc6b4 \uc9c0\ud3c9<\/h2>\n<p>\ub300\ud589\uc0ac \uc804\ubb38\uac00\ub4e4\uc740 \uc5ec\uc804\ud788 \uae30\uc874 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uace0 \uc788\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4, \ucee4\ub125\ud2f0\ub4dc TV(CTV), \uc624\ub514\uc624 \ubc0f \uba54\ud0c0\ubc84\uc2a4 \ub4f1 \uc2e0\ud765 \ubbf8\ub514\uc5b4\uac00 \uc81c\uacf5\ud558\ub294 \uc774\uc810\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c\ub85c, \uac70\uc758 3\ubd84\uc758 2(64%)\uc5d0 \ud574\ub2f9\ud558\ub294 \uc751\ub2f5\uc790\ub4e4\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uac19\uc740 \ucd5c\uc2e0 \ub514\uc9c0\ud138 \ucc44\ub110\uc774 \uac80\uc0c9\uc774\ub098 SNS\ubcf4\ub2e4 \ub354 \ud070 \ud22c\uc790 \uc218\uc775\uc744 \uc81c\uacf5\ud560 \uac83\uc774\ub77c\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4\uc758 \ucd5c\uc2e0 \ud654\ub450\uc778 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ud310\ub9e4 \uc2dc\uc810\uc5d0 \ubc14\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \uc9c0\ucd9c\uc5d0 \ub300\ud55c \uc218\uc775\ub960\uc744 \uc785\uc99d\ud558\uae30 \uc27d\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>Netflix, Disney+ \uac19\uc740 \uc5c5\uccb4\uc5d0\uc11c \ub3c4\uc785\ud55c \uc0c8\ub85c\uc6b4 \uad11\uace0 \uc9c0\uc6d0 \ud2f0\uc5b4\ub85c \uc778\ud574 \uc778\uae30\uac00 \uc0c1\uc2b9 \uc911\uc778 \uad11\uace0 \ucc44\ub110\uc778 CTV\ub294 \uc18c\ube44\uc790 \uacbd\ud5d8 \uc870\uc0ac\uc5d0\uc11c 1\uc704\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc624\ub514\uc624\uc640 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uadf8 \ub4a4\ub97c \ubc14\uc9dd \ucad3\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub4e4\uc740 \ub2e4\ub978 \ucc44\ub110\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4\ub97c \uac15\ud654\ud558\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Walmart\ub294 \ucd5c\uadfc Paramount+\uc640 \uc81c\ud734\ud558\uc5ec \uad6c\ub3c5\uc790 \uc218\ub97c \ub298\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud5a5\ud6c4 12\uac1c\uc6d4 \ub3d9\uc548 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ucc44\ub110\uc5d0\uc11c \ucea0\ud398\uc778 \uc6b4\uc601 \ube44\uc6a9\uc774 22% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uac00\uc6b4\ub370(\uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc57c \uc911 \uac00\uc7a5 \ub192\uc74c), \ub300\ud589\uc0ac \uc804\ubb38\uac00\ub4e4\uc740 \uba54\ud0c0\ubc84\uc2a4\ub97c \ube44\ub86f\ud55c \uc2e0\ud765 \ucc44\ub110 \uc804\ubc18\uc5d0 \uc608\uc0b0\uc744 \ubd84\uc0b0 \uc9c0\ucd9c\ud558\ub294 \uac83\uc774 \uc131\uacfc\ub97c \ud5a5\uc0c1\ud558\uace0 \ubbf8\ub514\uc5b4 \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ud575\uc2ec\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud37c\ud3ec\uba3c\uc2a4 \uc6b0\uc120<\/h2>\n<p>\ube44\uc6a9 \uc99d\uac00\ub294 \ucea0\ud398\uc778 \uce21\uc815\uacfc \uad00\ub828\ud558\uc5ec \uba85\ud655\ud558\uac8c \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud574\uc90d\ub2c8\ub2e4. \uc8fc\ubb38\ub2f9 \ube44\uc6a9\uc740 \uad11\uace0 \uc9c0\ucd9c\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uc218\uc775\ub960\uacfc \ub354\ubd88\uc5b4 \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \ucc44\ub110\uc758 \ud0d0\uc0c9\uacfc \uc131\uc7a5\uc740 \uc9c1\uacb0\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc778\ud06c\ub9ac\uba58\ud0c8\ub9ac\ud2f0(\uc99d\ubd84)\ub294 \ub300\ud589\uc0ac\ub4e4\uacfc \uadf8 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc131\uacf5\uc744 \uac00\ub2a0\ud558\ub294 \uc8fc\uc694 \ucc99\ub3c4\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\uc5d0 \uae30\ubc18\ud574 \ub9ce\uc740 \ub300\ud589\uc0ac \uc804\ubb38\uac00\ub4e4\uc740 \ud2b9\ud788 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4(50%)\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\uc73c\uba70, \uac70\ub798 \ub370\uc774\ud130\uac00 \ub9ce\uc9c0 \uc54a\uc740 CTV \uac19\uc740 \ub2e4\ub978 \ucc44\ub110\uc5d0\uc11c \uce21\uc815 \ub8e8\ud504\ub97c \ub2eb\ub294 \ubc29\ubc95\uc73c\ub85c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uace0\ub824 \ub300\uc0c1\uc5d0 \ud3ec\ud568\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 Magnite\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \ub300\ud589\uc0ac \ud30c\ud2b8\ub108\ub97c \uc704\ud574 \ubc14\ub85c \uc774\ub7ec\ud55c \uc77c\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Omnicom Media Group\uc758 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ucc45\uc784\uc790\uc778 \ub86d \uc2a4\ubab0\ub77c\uc2a4\ud0a4(Rob Smolarski)\ub294 \ubcf4\uace0\uc11c\uc5d0\uc11c &#8220;\uc62c\ubc14\ub978 \uc804\ub7b5\uc73c\ub85c \uace0\uac1d \uc131\uc7a5\uc774 \uac00\ub2a5\ud558\uba70, \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uc804\ub7b5\uc801 \uc911\uc2ec\uc744 \uc5b4\ub514\uc5d0 \ub450\uc5b4\uc57c \ud560\uc9c0 \uc0dd\uac01\ud574 \ubcfc \ud544\uc694\uac00 \uc788\ub2e4&#8221;\uba70 &#8220;\uc6b0\ub9ac\ub294 15\ub144 \ub9cc\uc5d0 \uac00\uc7a5 \ud569\ub9ac\uc801\uc778 \ubbf8\ub514\uc5b4 \ud22c\uc790\uc758 \uc2dc\ub300\ub85c \uc811\uc5b4\ub4e4\uace0 \uc788\ub2e4. \ub300\ud589\uc0ac\uc640 \ud074\ub77c\uc774\uc5b8\ud2b8\ub294 \ucee4\uba38\uc2a4\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc815\ud655\ud55c \uc624\ub514\uc5b8\uc2a4, \ubbf8\ub514\uc5b4 \ucc44\ub110, \uc9c0\uc5ed \uc2dc\uc7a5 \ubc0f \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud558\uace0 \ud22c\uc790\ud574\uc57c \ud558\ub294 \uc5b4\ub824\uc6b4 \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud55c\ub2e4. \ub300\ud589\uc0ac\uc758 \uad00\uc810\uc5d0\uc11c, \ud50c\ub7ab\ud3fc\uc740 \uc774\ub7ec\ud55c \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uace0 \ube0c\ub79c\ub4dc\uac00 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub41c \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac00\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc774\ub2e4&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uad11\uace0\uc8fc\uac00 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc21c\uac04\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/01\/Agency-Guide-Report-Criteo.pdf\">\uc2e0\uaddc \ubc0f \uc2e0\ud765 \ucc44\ub110\uc5d0 \ub300\ud55c 2023\ub144 \uad11\uace0\uc8fc \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0\uc8fc\ub4e4\uc758 2023\ub144 \ud76c\ub9dd \uc0ac\ud56d\uc744 \ud55c \ub2e8\uc5b4\ub85c \ud45c\ud604\ud55c\ub2e4\uba74 \uc5b4\ub5a4 \ub2e8\uc5b4\uac00 \ub420\uae4c\uc694? \u2018\uc5f0\uc18d\uc131\u2019? &#8216;\uc131\uc7a5&#8217; \ub610\ub294 &#8216;\ud601\uc2e0&#8217;? \uacbd\uc81c\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ubd88\ud655\uc2e4\uc131 \uc18d\uc5d0\uc11c \ubcfc \ub54c \ub108\ubb34 \ud070 \ubc14\ub7a8\uc774 \uc544\ub2d0\uae4c\ub3c4 \uc2f6\uc9c0\ub9cc, \ubbf8\uad6d\uacfc \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc804\uc5ed\uc758 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc774 \ub2e8\uc5b4\ub4e4\uc740 \ud5a5\ud6c4 12\uac1c\uc6d4 \ub3d9\uc548\uc758 \ubaa9\ud45c\ub97c \uc644\ubcbd\ud558\uac8c \uc9d1\uc57d\ud55c \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \ubcf4\uace0\uc11c \uc2e0\uaddc \ubc0f \uc2e0\ud765 \ucc44\ub110\uc5d0 \ub300\ud55c 2023\ub144 \uad11\uace0\uc8fc \uac00\uc774\ub4dc\u2019\uc5d0\uc11c, \ubbf8\ub514\uc5b4 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":18849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[],"class_list":{"0":"post-18846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-topic-data-and-trends"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc2e0\uaddc \ubc0f \uc2e0\ud765 \ucc44\ub110\uc5d0 \ub300\ud55c 2023\ub144 \uad11\uace0\uc8fc \uac00\uc774\ub4dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \ubcf4\uace0\uc11c \uc2e0\uaddc \ubc0f \uc2e0\ud765 \ucc44\ub110\uc5d0 \ub300\ud55c 2023\ub144 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