{"id":18852,"date":"2023-01-23T15:32:18","date_gmt":"2023-01-23T15:32:18","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18852"},"modified":"2023-03-09T18:21:03","modified_gmt":"2023-03-09T18:21:03","slug":"2023-predictions-top-advertising-trends-from-criteo-experts","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2023-predictions-top-advertising-trends-from-criteo-experts\/","title":{"rendered":"2023 \uc804\ub9dd: \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub4e4\uc774 \ub9d0\ud558\ub294 \uc8fc\uc694 \uad11\uace0 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"

2023\ub144\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \ub354 \ud070 \uac00\ub2a5\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubd88\ud655\uc2e4\uc131\uc758 \uc0c8\ud574\ub97c \ub9de\uc774\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \ud574\uacb0\ud574\uc57c \ud560 \uacfc\uc81c\ub4e4\uc774 \uc788\uc9c0\ub9cc, \ubaa8\ub4e0 \ub3c4\uc804\uacfc\uc81c\uc5d0\ub294 \uae30\ud68c\uac00 \ub530\ub985\ub2c8\ub2e4. \ub610\ud55c \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ud798\uc744 \ud65c\uc6a9\ud574 \uc18c\ube44\uc790\uac00 \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \uacf3\uc5d0 \ub3c4\ub2ec\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294, \ucee4\uba38\uc2a4 \uacb0\uacfc\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8 \uc774\ud6c4\uc5d0\ub3c4 \uad11\uace0 \uae30\ud68c\ub97c \uc7a1\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

2023\ub144\uc744 \ub9de\uc544, \ud06c\ub9ac\ud14c\uc624\ub294 \ub2f9\uc0ac\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc5d0\uac8c \ub9c8\ucf00\ud130\ub4e4\uc774 \uc55e\uc73c\ub85c \ud55c \ud574 \ub3d9\uc548 \uc131\uacf5\uc744 \uc704\ud574 \ud56d\uc0c1 \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud560 \ub9c8\ucf00\ud305\uacfc \uad11\uace0 \ud2b8\ub80c\ub4dc\ub294 \uc5b4\ub5a4 \uac83\uc774 \uc788\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc774 \uc54c\uc544\uc57c \ud560 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\uc170\ub9ac \uc2a4\ubbf8\uc2a4(Sherry Smith), \ud06c\ub9ac\ud14c\uc624 \uae00\ub85c\ubc8c \uc5d4\ud130\ud504\ub77c\uc774\uc988 GM<\/figcaption><\/figure>\n

1. \uc2a4\ucf00\uc77c\uc740 \uc2e0\ud765 \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0 \ub300\ud55c \ud301\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uc911\uc2ec\uc5d0 \uc704\uce58\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc640 \uac19\uc740 \uc2e0\ud765 \ud658\uacbd\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc9c0\uc18d\uc801\uc73c\ub85c \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ucd94\uc138\ub294 2023\ub144\uc5d0\ub3c4 \ub454\ud654\ub420 \uae30\ubbf8\uac00 \ubcf4\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubbf8\uad6d\uc5d0\uc11c \uadf8\ub7f0 \ucd94\uc138\uac00 \ub450\ub4dc\ub7ec\uc9c0\uc9c0\ub9cc, \uc720\ub7fd\uacfc \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed \uc804\ubc18\uc5d0\uc11c\ub3c4 \ub3c4\uc785\ub960\uc774 \uacc4\uc18d \uc99d\uac00\ud558\uc5ec \ub2e4\ub978 \uc720\ud615\uc758 \ubbf8\ub514\uc5b4\ub97c \ub2a5\uac00\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud604\uc7ac \uad11\uace0\uc8fc\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \ub354 \ub9ce\uc740 \uad11\uace0 \uc608\uc0b0\uc744 \uc9c0\ucd9c\ud558\uace0 \uc788\uc9c0\ub9cc, eMarketer<\/a>\uc5d0 \ub530\ub974\uba74 \uc62c\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4\ubcf4\ub2e4 5\ubc30 \ub354 \ube60\ub974\uac8c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uadf8\ub4e4\uc758 \uc5d4\ub4dc \ud22c \uc5d4\ub4dc \uace0\uac1d \uc5ec\uc815\uc744 \uc18c\uc720\ud558\uae30 \uc704\ud574 \ubbf8\ub514\uc5b4 \uc0c1\ud488\uc744 \uacc4\uc18d \ud655\uc7a5\ud560 \uac83\uc774\uace0, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc131\uacfc\ub97c \ub0b4\uc8fc\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \uacc4\uc18d \ud22c\uc790\ud560 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc5f0\uad6c \ubcf4\uace0\uc11c ‘\ucee4\uba38\uc2a4\uc758 \ubbf8\ub798 \u2013 \uc624\ud508 \uc6f9<\/a>\uc5d0\uc11c\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1’\uc5d0 \ub530\ub974\uba74, \ubbf8\ub514\uc5b4 \uc5d0\uc774\uc804\uc2dc\uc758 \uc2dc\ub2c8\uc5b4 \uc751\ub2f5\uc790\uc758 \uc808\ubc18 \uc774\uc0c1(51%)\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ud310\ub9e4 \uc131\uc7a5(53%)\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c \uad6c\ub9e4\uc640\uc758 \uad00\ub828\uc131(58%)\uc5d0 \ub300\ud574 \uc815\ud655\ud55c \uace0\uac1d \ud0c0\uac9f\ud305\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. 2023\ub144\uc5d0\ub294 \ub300\ud589\uc0ac\uc640 \uadf8\ub4e4\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8 \ubc0f \ub9ac\ud14c\uc77c\ub7ec\ub4e4\ub3c4 \uadf8\ub4e4\uc758 \uc131\uacf5\uc744 \uc99d\ud3ed\uc2dc\ud0a4\uae30 \uc704\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub85c \ub354 \uae30\uc6b8\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

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\"\"
\ud0c0\ub780\uc9d3<\/em> \uc2f1<\/em>(Taranjeet Singh)<\/em> , <\/em>\ud06c\ub9ac\ud14c\uc624<\/em> \ub3d9\ub0a8\uc544\uc2dc\uc544<\/em> \ubc0f<\/em> \uc778\ub3c4<\/em> MD<\/em><\/figcaption><\/figure>\n

2. \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc2b5\uad00\uc5d0 \ub9de\uac8c \ud2b9\ubcc4\ud55c \ub51c\uc774 \uc81c\uacf5\ub420 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

\uc9c0\ub09c 3\ub144 \ub3d9\uc548 \uc774\ucee4\uba38\uc2a4\uc758 \uc131\uc7a5\uc740 \uc18c\ube44\uc790\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \uc1fc\ud551\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \uc644\uc804\ud788 \ubcc0\ud654\uc2dc\ucf30\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uac70\ub798\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ubc14\uafb8\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uacfc\uac70\uc5d0\ub294 \uad11\uad70\uc81c\ub098 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uac19\uc774 \ud589\uc0ac\uac00 \uc774\ub904\uc9c0\ub294 \ub2f9\uc77c \ud558\ub8e8 \ub300\uaddc\ubaa8 \ud310\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\ub3c4 \ubb3c\ub860 \uc8fc\uc694 \ucee4\uba38\uc2a4 \ud589\uc0ac\uc774\uae34 \ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ud589\uc0ac\ub294 \ucd5c\uadfc \uba87 \ub144\uac04 \ub9e4\ucd9c\uc774 \ub454\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc62c\ud574 \ub370\uc774\ud130\ub97c \ubcf4\uba74,<\/a> \uad11\uad70\uc81c(11\uc6d4 11\uc77c) \uc774\uc804\uae4c\uc9c0 \ud070 \ud3ed\uc758 \ub9e4\ucd9c \uc99d\uac00\uc138\uac00 \ub098\ud0c0\ub0ac\uc9c0\ub9cc, \ub3d9\ub0a8 \uc544\uc2dc\uc544 \uc9c0\uc5ed\uc758 \uacbd\uc6b0 \ub9e4\ucd9c\uc774 \uc791\ub144\uc5d0 \ube44\ud574 23% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub9e4\ucd9c\uc740 2015\ub144 \uc774\ud6c4 \ub9e4\ucd9c \uc131\uc7a5\uc774 \uc810\ucc28 \ub454\ud654\ub418\uace0 \uc788\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4.\uc774\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790 \uc9c1\ud310(direct-to-consumer) \ube0c\ub79c\ub4dc\uac00 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \uc55e\uc11c \uc77c\ucc0c\uac10\uce58, \uadf8\ub9ac\uace0 \uc5f0\uc911 \ub0b4\ub0b4 \uc790\uccb4\uc801\uc73c\ub85c \uc138\uc77c \ud589\uc0ac\ub97c \uac1c\ucd5c\ud588\uae30 \ub54c\ubb38\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\ubca4\ud2b8\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \uae34 \uad6c\ub9e4 \uc77c\uc815\uacfc \ub354 \ub113\uc740 \uc120\ud0dd\uc758 \ud3ed\uc744 \uc81c\uacf5\ud558\uc5ec \uacbd\uc7c1\ub825\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc774\uc81c \ud558\ub8e8 \uc774\ud2c0 \uc9c0\uc18d\ub418\ub294 \ud589\uc0ac\uc5d0 \ubaa8\ub4e0 \uc804\ub7b5\uc744 \uc3df\uc544\ubd93\ub294 \uac83\uc774 \uc544\ub2c8\ub77c 1\ub144 \ub0b4\ub0b4 \uc18c\uaddc\ubaa8 \ud589\uc0ac\ub97c \uc5f4\uc5b4 \uc9c0\uc18d\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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\"\"
\ub85c\ub9ac \ubbf8\uccbc(Rory Mitchell), \ud06c\ub9ac\ud14c\uc624 \uae00\ub85c\ubc8c \uadf8\ub85c\uc2a4 GM<\/figcaption><\/figure>\n

3. \uc131\uc7a5 \uacc4\ud68d\uc5d0 \ub9de\ucdb0 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc0ac\uace0\ubc29\uc2dd\uc744 \ub3c4\uc785\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

\ub9c8\ucf00\ud130\ub294 \ucd5c\uc885 \ubaa9\ud45c\ub294 \ub9e4\ucd9c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. 2023\ub144\uc5d0\ub3c4 \uadf8 \ubaa9\ud45c\ub294 \ubcc0\ud568\uc774 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \uc804\ub7b5\uc744 \ub3c4\uc785\ud560 \uac83\uc785\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\ub824\uba74, \ub9c8\ucf00\ud130\ub294 1\ub144 \ub0b4\ub0b4 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub098 \uc778\ub9c8\ucf13 \uace0\uac00\uce58 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc774\ub7ec\ud55c \ucd5c\uace0\uc758 \uace0\uac1d\uc5d0 \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \uc811\uadfc \ubc29\uc2dd\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \uc870\uac74\uc5d0 \ubd80\ud569\ud558\ub294 \uace0\uac1d\uc744 \ucc3e\ub294 \uac83\ubcf4\ub2e4, \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc2e4\uc81c\ub85c \uc0ac\uc6a9\ud558\uace0 \uadf8 \uac00\uce58\ub97c \uc778\uc815\ud558\ub294 \uace0\uac1d\uc744 \ucc3e\ub294 \uac83\uc774 \ub354 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

2023\ub144\uc5d0\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc62c\ud574 \uc5f0\ub9d0 \uc2dc\uc98c\ubd80\ud130 \ud655\ubcf4\ud55c \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uc9c0\ud560 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0, \uc0c8\ub85c\uc6b4 \ud55c \ud574 \ub3d9\uc548 \uc7a5\uae30\uc801\uc73c\ub85c \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \uc811\uadfc \ubc29\uc2dd\uc744 \ucd5c\uc801\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uace7 \ubc1c\ud45c\ub420 2023\ub144 \uad11\uace0\uc8fc \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc131\uc7a5\uc740 \ubbf8\uad6d\uacfc \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed \ub300\ud589\uc0ac\uc758 \uace0\uc704 \uc804\ubb38\uac00\ub4e4\uc5d0\uac8c \uc2dc\uae09\ud55c \uc6b0\uc120\uc21c\uc704\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9c8\ucf00\ud130\uc640 \ub300\ud589\uc0ac \ubaa8\ub450 \uc131\uc7a5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc5ec \uc0c1\uc2dc \uc791\ub3d9\ub418\ub294(always-on) \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \ucea0\ud398\uc778\uc5d0 \uc8fc\ub825\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

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\"\"
\uc18c\ud53c\uc544 \ub77c\ubca8\ub9ac\ub178(Sofia Rabellino), \ud06c\ub9ac\ud14c\uc624 \uae00\ub85c\ubc8c \uc11c\ud50c\ub77c\uc774 SVP<\/figcaption><\/figure>\n

4. \ub9ac\ud14c\uc77c\ub7ec\uc640 \ub9e4\uccb4\uc0ac\uac00 \ud30c\ud2b8\ub108\ub85c \ubd80\uc0c1\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud574 \ub300\ud654\ub97c \ud558\ub2e4\ubcf4\uba74, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ub9e4\uccb4\uc0ac\uac00 \uc11c\ub85c \uacbd\uc7c1 \uad00\uacc4\uc5d0 \uc788\ub2e4\ub294 \uc624\ud574\uac00 \ub0a8\uc544 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0\uc11c, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ub9e4\uccb4\uc0ac\ub294 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub9e4\uccb4\uc0ac\uc758 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc5c4\uc120\ub41c \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uc5ec \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\uac00 \uc708\uc708\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0 \ubc29\ub300\ud55c \ub9e4\uccb4\uc0ac \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd94\uac00\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub429\ub2c8\ub2e4.<\/p>\n

\ucf58\ud150\uce20, \ucee4\uba38\uc2a4, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ud1b5\ud569\uc744 \ud1b5\ud574, \ub9e4\uccb4\uc0ac\ub294 \ubc1c\uacac \uc9c0\uc810\uc73c\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc73c\uba70, \ub9ac\ud14c\uc77c\ub7ec\ub294 \ub9e4\uccb4\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub97c \uc704\ud55c \ubcf4\ub2e4 \uac04\ud3b8\ud55c \uac70\ub798\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubbf8\ub514\uc5b4 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\uace0\uc790 \ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc1fc\ud551 \uac00\ub2a5\ud55c \uad11\uace0, \uc2a4\ud3f0\uc11c \ub9ac\uc2a4\ud305 \ubc0f \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc5f0\uacc4\ub41c \ub514\uc9c0\ud138 \uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \ucee4\uba38\uc2a4\ub97c \ud5a5\uc0c1\ud558\ub824\ub294 \ub9e4\uccb4\uc0ac \ubaa8\ub450\uc5d0\uac8c \uc708-\uc708\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc720\uc6a9\ud558\uace0 \uac04\uc18c\ud654\ub41c \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \ub9c8\ucf00\ud130\uac00 \ub9e4\ucd9c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"
\uadf8\ub808\uc774\uc2a4 \ud504\ub86c(Grace Fromm), \ud06c\ub9ac\ud14c\uc624 \ubd81\uc544\uc2dc\uc544 & \uc911\uad6d MD<\/figcaption><\/figure>\n

5. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ucea0\ud398\uc778 \uce21\uc815\uc744 \uc7ac\uc815\uc758\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc624\ub7ab\ub3d9\uc548 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud574\uacb0\ud558\uae30 \uc27d\uc9c0 \uc54a\uc740 \uacfc\uc81c\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \uace0\uae09 \uce21\uc815 \uae30\ub2a5\uc740 2023\ub144\uc5d0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uce21\uc815\uc5d0\uc11c \ub354 \ub9ce\uc740 \uac83\uc744 \uc694\uad6c\ud558\ub3c4\ub85d \uc7a5\ub824\ud560 \uac83\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc624\ud508 \uc778\ud130\ub137 \ubaa8\ub450\uc5d0\uc11c \uc218\uc694\uc640 \uacf5\uae09\uc744 \uc5f0\uacb0\ud558\ubbc0\ub85c, \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uad11\uace0 \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\ud569\ub418\uac70\ub098 Closed-loop\ub41c \ucea0\ud398\uc778 \uce21\uc815\uc5d0 \ubaa8\ub450 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \ub9c8\ucf00\ud130\uac00 \uc131\uacfc\uce21\uc815\uc758 \uc5ed\ud560\uc744 \ub118\uc5b4, \ub9e4\ucd9c, \ud310\ub9e4, \ub9ac\ub4dc \ub4f1 \ucea0\ud398\uc778\uc758 \uc2e4\uc9c8\uc801\uc778 \ucee4\uba38\uc2a4 \uacb0\uacfc\ub97c \ud655\uc778\ud558\uace0 \uad11\uace0 \uc608\uc0b0\uc774 \ubbf8\uce58\ub294 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ub0b4\ub294 \ub370 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uc9c0\uc5d0 \ub300\ud55c \uc138\ubd80\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uace0, \uc804\ub7b5\uacfc \uc9c0\ucd9c \uacb0\uc815\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

2023\ub144\uc740 \uc601\ud5a5\ub825\uc758 \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n

\ubaa8\ub4e0 \uc804\ubb38\uac00\uc758 \uc804\ub9dd\uc5d0\uc11c \uacf5\ud1b5\uc810\uc740 2023\ub144\uc740 \uc601\ud5a5\ub825\uc5d0 \ucd08\uc810\uc774 \ub9de\ucdb0\uc9c8 \uac83\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \uc18c\ube44\uc790 \ubaa8\ub450\uc5d0\uac8c, \uc0c8\ud574\ub294 \ubaa8\ub4e0 \uac83\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud55c \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc774\ub294 \uad6c\ub9e4\ub825\uc744 \uc0ac\uc6a9\ud574 \uc9c0\ucd9c\ud55c \ub3c8\uc5d0\uc11c \ucd5c\ub300\uc758 \uac00\uce58\ub97c \uc5bb\ub294 \uac83\uc774\uace0, \ub9c8\ucf00\ud130\uc5d0\uac8c \uc774\ub294 \uad11\uace0\uc5d0\uc11c ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \uc704\ud574\uc11c \ub9c8\ucf00\ud130\ub294 \uce21\uc815\uacfc \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc758 \uc815\ubc00\ub3c4\ub97c \ud5a5\uc2dc\ud0a4\uace0, \uad6c\ub9e4\ub97c \ud558\uace0\uc790 \ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \u00a0\ud48d\ubd80\ud55c \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ubbf8\ub798\uc5d0\uc11c \ud655\uc2e4\ud55c \uac83\uc740 \uc544\ubb34\uac83\ub3c4 \uc5c6\uc9c0\ub9cc, 2023\ub144\uc774 \uc5b4\ub5a4 \ubcc0\ud654\ub97c \ubd88\ub7ec\uc624\ub4e0, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uacfc \ubbfc\ucca9\uc131\uc744 \uac16\ucd94\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2023\ub144\uc5d0 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc5b4\ub5a4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294\uc9c0 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc<\/a>\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

2023\ub144\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \ub354 \ud070 \uac00\ub2a5\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubd88\ud655\uc2e4\uc131\uc758 \uc0c8\ud574\ub97c \ub9de\uc774\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \ud574\uacb0\ud574\uc57c \ud560 \uacfc\uc81c\ub4e4\uc774 \uc788\uc9c0\ub9cc, \ubaa8\ub4e0 \ub3c4\uc804\uacfc\uc81c\uc5d0\ub294 \uae30\ud68c\uac00 \ub530\ub985\ub2c8\ub2e4. \ub610\ud55c \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ud798\uc744 \ud65c\uc6a9\ud574 \uc18c\ube44\uc790\uac00 \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \uacf3\uc5d0 \ub3c4\ub2ec\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294, \ucee4\uba38\uc2a4 \uacb0\uacfc\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8 \uc774\ud6c4\uc5d0\ub3c4 \uad11\uace0 \uae30\ud68c\ub97c \uc7a1\uc744 \uac83\uc785\ub2c8\ub2e4. 2023\ub144\uc744 \ub9de\uc544, \ud06c\ub9ac\ud14c\uc624\ub294 \ub2f9\uc0ac\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 […]<\/p>\n","protected":false},"author":55,"featured_media":18863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-18852","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-topic-data-and-trends"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n2023 \uc804\ub9dd: \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub4e4\uc774 \ub9d0\ud558\ub294 \uc8fc\uc694 \uad11\uace0 \ud2b8\ub80c\ub4dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc774 2023\ub144 \ub9c8\ucf00\ud130\uac00 \uc131\uacf5\ud558\uae30 \uc704\ud574 \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud560 \uad11\uace0 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/2023-predictions-top-advertising-trends-from-criteo-experts\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 \uc804\ub9dd: \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub4e4\uc774 \ub9d0\ud558\ub294 \uc8fc\uc694 \uad11\uace0 \ud2b8\ub80c\ub4dc | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc774 2023\ub144 \ub9c8\ucf00\ud130\uac00 \uc131\uacf5\ud558\uae30 \uc704\ud574 \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c 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content=\"Tanitra Partivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2023-predictions-top-advertising-trends-from-criteo-experts\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/2023-predictions-top-advertising-trends-from-criteo-experts\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"2023 \uc804\ub9dd: \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub4e4\uc774 \ub9d0\ud558\ub294 \uc8fc\uc694 \uad11\uace0 \ud2b8\ub80c\ub4dc\",\n\t \"datePublished\": 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