{"id":18944,"date":"2023-02-16T15:17:42","date_gmt":"2023-02-16T15:17:42","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=18944"},"modified":"2023-03-09T18:19:06","modified_gmt":"2023-03-09T18:19:06","slug":"the-rise-of-savvy-shoppers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-rise-of-savvy-shoppers\/","title":{"rendered":"\uc778\ud50c\ub808\uc774\uc158\uc774 \ubc14\uafd4 \ub193\uc740 \uc18c\ube44\uc790 \ud589\ub3d9 3\uac00\uc9c0"},"content":{"rendered":"

\uacbd\uc81c \uc0c1\ud669\uc774 \uc815\ud655\ud788 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud574 \uc804 \uc138\uacc4 \uacbd\uc81c\ud559\uc790\ub4e4\uc758 \uc758\uacac\uc774 \ubd84\ubd84\ud569\ub2c8\ub2e4. \uc77c\ubd80 \ud559\uc790\ub4e4\uc740 \ubb3c\uac00 \uc0c1\uc2b9\uc138\uac00 \uc810\uc9c4\uc801\uc73c\ub85c \ub204\uadf8\ub7ec\uc9c8 \uac83\uc774\ub77c\uace0 \ub0b4\ub2e4\ubcf4\uace0 \uc788\uace0, \uc77c\ubd80\ub294 \uac00\ud30c\ub978 \ud558\ub77d\uc138\ub97c \ubcf4\uc77c \uac83\uc774\ub77c\uace0 \uc608\uce21\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00b9 \ubbf8\ub798\ub294 \ubd88\ud655\uc2e4\ud558\uc9c0\ub9cc, \uc778\ud50c\ub808\uc774\uc158\uc774 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubbf8\uce5c \uc601\ud5a5\uc758 \uc5ec\ud30c\ub294 \uc218\uadf8\ub7ec\ub4e4 \uae30\ubbf8\ub97c \ubcf4\uc774\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub354 \uc2a4\ub9c8\ud2b8\ud574\uc9c4 \uad6c\ub9e4\uc790\ub4e4<\/a> \ubcf4\uace0\uc11c\uc5d0\uc11c, \uc778\ud50c\ub808\uc774\uc158\uc774 \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc804 \uc138\uacc4 \uc18c\ube44\uc790 12,400\uc5ec \uba85\uacfc \ud55c\uad6d \uc18c\ube44\uc790 1,300\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc0ac \uacb0\uacfc, \uace0\ubb3c\uac00 \uc2dc\ub300\uc5d0 \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uad6c\ub9e4\ud558\ub294 \ubc29\ubc95\uc744 \ucc3e\ub294 \ub3d9\uc2dc\uc5d0 \uc790\uc2e0\uc774 \uc88b\uc544\ud558\ub294 \uac83\uc744 \uad6c\ub9e4\ud560 \uc5ec\ub825\uc744 \ub9cc\ub4e4\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\uac00 \uace0\ub824\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc0ac\ud56d\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ucd5c\uace0\uc758 \ub51c\uc744 \ucc3e\uae30\uc704\ud574 \uc628\ub77c\uc778\uc73c\ub85c \ud5a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\uc804 \uc138\uacc4\uc801\uc73c\ub85c 71%\uc758 \uace0\uac1d\uc774 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uac00\uaca9 \ub300\ube44 \ucd5c\uace0\uc758 \uac00\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc624\ud37c\ub97c \uac80\uc0c9\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ud589\ub3d9\uc740 \ud55c\uad6d(69%), \ubbf8\uad6d(73%), \uc2a4\ud398\uc778(76%), \ud504\ub791\uc2a4(76%) \ub4f1 \ubaa8\ub4e0 \uad6d\uac00\uc5d0\uc11c \uc77c\uad00\ub418\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ud638\uc8fc(80%)\uc640 \uc774\ud0c8\ub9ac\uc544(81%)\uc758 \uacbd\uc6b0\ub294 \uadf8\ub7ec\ud55c \ucd94\uc138\uac00 \ud2b9\ud788 \ub450\ub4dc\ub7ec\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacb0\uacfc\uc801\uc73c\ub85c, \uc804 \uc138\uacc4 \uc628\ub77c\uc778 \uace0\uac1d \uc911 57%\ub294 \ud604\uc7ac \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \ub354 \ub9ce\uc774 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \ub354 \ub9ce\uc774\ud55c\ub2e4\uace0 \ub2f5\ud55c \uc18c\ube44\uc790\uc758 \ube44\uc911\uc740 \ubbf8\uad6d(64%), \ud638\uc8fc(66%), \ud55c\uad6d(70%)\uc5d0\uc11c \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\ub78c\ub4e4\uc774 \ub354 \ub098\uc740 \ub51c\uc744 \uac80\uc0c9\ud558\uace0 \uc774\ub97c \uc704\ud574 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ub0b4\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0\uc8fc\ub294 \uad6c\ub9e4\uac00 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uc21c\uac04\uc5d0 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0\ub97c \ud1b5\ud574 \uc801\uc808\ud55c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)<\/a> \uae30\ub2a5\uc740 \ubc29\ubb38, \ucc38\uc5ec \ubc0f \uad6c\ub9e4\ub97c \uc720\ub3c4\ud560 \ud655\ub960\uc774 \ub192\uc740 \uc9c0\ub2a5\uc801\uc778 \uc0c1\ud488 \ucd94\ucc9c\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\ub354 \ub9ce\uc740 \uc628\ub77c\uc778 \uace0\uac1d\ub4e4\uc774 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\ub3d9\uc77c\ud55c \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108 \uadf8\ub8f9\uc5d0\uc11c \ub098\ud0c0\ub09c \uad6c\ub9e4 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, 2022\ub144 \ub9d0 5\uac1c \uc774\uc0c1\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub85c\ubd80\ud130 \uad6c\ub9e4\ub97c \ud55c \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uace0\uac1d\uc758 \ube44\uc911\uc740 \uc804\ub144 \ub300\ube44 28% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.\u00b2<\/p>\n

\uc77c\ubd80 \uad6d\uac00\ub294 \uae00\ub85c\ubc8c \ud3c9\uade0\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uae30\uac04 \ub3d9\uc548 \uc77c\ubcf8(32%), \ubbf8\uad6d(48%), \ud55c\uad6d(59%)\uc5d0\uc11c\ub294 5\uac1c \uc774\uc0c1\uc758 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uad6c\ub9e4\ud55c \uc628\ub77c\uc778 \uace0\uac1d\uc758 \ube44\uc911\uc774 \ub300\ud3ed \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.\u00b3<\/p>\n

\ub9ce\uc740 \uc628\ub77c\uc778 \uace0\uac1d\ub4e4\uc774 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c\ub2e4\ub294 \uac83\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ucda9\uc131\ub3c4 \ub192\uc740 \uad6c\ub9e4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ub354 \ud070 \uae30\ud68c\uac00 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uae30\uc874\uace0\uac1d \ubcf4\uc720<\/a>\u00a0\uc804\ub7b5\uc744 \ud65c\uc6a9\ud558\uba74 \ud55c \ubc88 \uad6c\ub9e4\ub97c \ud55c \uace0\uac1d\uc758 \uc7ac\uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uace0 \uc774\ub4e4\uc774 \uc88b\uc544\ud558\ub294 \uc0c1\ud488\uc744 \ub354 \ub9ce\uc774 \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc77c\ubd80<\/strong> \uc18c\ube44\uc790\ub4e4\uc740<\/strong> \ubbf8\ub798\ub97c<\/strong> \uc0dd\uac01\ud574<\/strong> \ubbf8\ub9ac<\/strong> \uad6c\ub9e4\ub97c<\/strong> \ud558\uace0<\/strong> \uc788\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h2>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4\ub825\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ucc3d\uc758\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 11\uc6d4 20-12\uc6d4 13, 2022, \ud638\uc8fc, \ub3c5\uc77c \uc2a4\ud398\uc778, \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544, \uc77c\ubcf8, \ud55c\uad6d, \uc601\uad6d, \ubbf8\uad6d, N=12,424. \uc124\ubb38 \uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uc740 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790 \ubc0f \uc628\ub77c\uc778 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4.<\/p>\n

\uc804 \uc138\uacc4 40%\uc758 \uace0\uac1d\ub4e4\uc774 \uac00\uaca9\uc774 \uc62c\ub77c\uac00\ub294 \ud640\ub9ac\ub370\uc774\uc640 \uc55e\uc73c\ub85c \ub2e4\uac00\uc624\ub294 \uc0dd\uc77c\uc744 \ub300\ube44\ud574 \uc120\ubb3c\uc744 \ubbf8\ub9ac \uad6c\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ub3c5\uc77c(39%), \ubbf8\uad6d(43%), \uc774\ud0c8\ub9ac\uc544(44%), \ud638\uc8fc(44%), \ud504\ub791\uc2a4(54%), \uc2a4\ud398\uc778(59%)\uc5d0\uc11c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ucd94\uc138\uac00 \ub450\ub4dc\ub7ec\uc9c0\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uacfc \ud55c\uad6d\uc758 \uacbd\uc6b0, \uac00\uaca9\uc774 \uc624\ub97c \uac83\uc5d0 \ub300\ube44\ud574 \ubbf8\ub9ac \uc120\ubb3c\uc744 \uad6c\uc785\ud558\ub294 \uace0\uac1d\uc758 \ube44\uc911\uc740 \uac01\uac01 17%\uc640 23%\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc678\uc5d0\ub3c4, \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc758 64%\ub294 \uac00\uaca9 \ub300\ube44 \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc5bb\uae30 \uc704\ud574 \uc138\uc81c\ub098 \ud654\uc7a5\uc9c0 \uac19\uc740 \uc0dd\ud544\ud488\uc744 \ub300\ub7c9\uc73c\ub85c \uad6c\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc2a4\ud398\uc778(68%), \ubbf8\uad6d(69%), \ud638\uc8fc(71%)\uc5d0\uc11c \uadf8\ub7ec\ud55c \ucd94\uc138\uac00 \ub450\ub4dc\ub7ec\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad6c\ub9e4\ud558\ub824\ub294 \uc0c1\ud488\uc744 \ubbf8\ub9ac \uc0dd\uac01\ud574\ub450\ub294 \uc18c\ube44\uc790\ub294 \uad11\uace0\uc8fc\uac00 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uc88b\uc740 \uc7a0\uc7ac \uace0\uac1d\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4<\/a> \uc804\ub7b5\uc5d0 \ud22c\uc790\ud568\uc73c\ub85c\uc368 \uc801\uadf9\uc801\uc73c\ub85c \uad6c\ub9e4\uc5d0 \ub098\uc120 \uace0\uac1d\uacfc \uad6c\ub9e4\ub97c \ud560 \uc900\ube44\uac00 \ub41c \uad00\ub828\uc131 \ub192\uc740 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc99d\uac00\ud558\uace0 \uc788\ub294 \uc628\ub77c\uc778 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc744 \ud1b5\ud55c \uc218\uc775 \ucc3d\ucd9c<\/strong><\/h2>\n

\uacbd\uc81c\uac00 \ubd88\ud655\uc2e4\ud55c \uc2dc\uae30\uc5d0\ub294 \ub2e4\uc591\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud5d8\ud558\uace0 \uc0c8\ub86d\uace0 \uc2e0\uc120\ud55c \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uc0dd\uaca8\ub0a9\ub2c8\ub2e4. \uc774\uc81c \uad11\uace0\uc8fc\uac00 \uc810\uc810 \uc99d\uac00\ud558\ub294 \uc628\ub77c\uc778 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub354\uc6b1 \ud48d\ubd80\ud55c \ub514\uc9c0\ud138 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc774 \uc870\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc<\/a>\uc744 \uc0ac\uc6a9\ud558\uba74 \uc138\uacc4 \ucd5c\ub300\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc5c5\uacc4 \ucd5c\uace0\uc758 AI\ub97c \ud65c\uc6a9\ud574 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \uace0\ub824\ud574\uc57c \ud560 \ub354 \ub9ce\uc740 \ucd94\uc138\ub97c \ud655\uc778\ud558\ub824\uba74, \uc2a4\ub9c8\ud2b8\ud55c \uad6c\ub9e4\uc790\uc758 \ubd80\uc0c1<\/a> \uc2a4\ub0c5\uc0f7 \uc804\ubb38\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \uc774 \uc2a4\ub0c5\uc0f7\uc740 \uae00\ub85c\ubc8c \uc804\uccb4 \ubc84\uc804<\/a>\uc73c\ub85c\ub3c4 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\u00b9 <\/span>\uc778\ud50c\ub808\uc774\uc158\uc774 \ub204\uadf8\ub7ec\uc9c0\uba74\uc11c \ubc1d\uc544\uc9c0\ub294 \uae00\ub85c\ubc8c \uacbd\uc81c \uc804\ub9dd, Seeking Alpha<\/p>\n

\u00b2 \uc624\uac00\ub2c9 \ud06c\ub9ac\ud14c\uc624 \uc790\ub8cc \ub3d9\uc77c\ud55c \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108 \uadf8\ub8f9 \uc804\ubc18\uc5d0\uc11c \uad00\ucc30\ub41c \uad6c\ub9e4 \ud589\ub3d9, 2021\ub144 11\uc6d4 13\uc77c~12\uc6d4 1\uc77c\uacfc 2022\ub144 11\uc6d4 12~30\uc77c \ube44\uad50<\/p>\n

\u00b3 \uc624\uac00\ub2c9 \ud06c\ub9ac\ud14c\uc624 \uc790\ub8cc \ub3d9\uc77c\ud55c \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108 \uadf8\ub8f9\uc5d0\uc11c \uad00\ucc30\ub41c \uad6c\ub9e4 \ud589\ub3d9, 2022\ub144 1\uc6d4 13~19\uc77c\uacfc 2023\ub144 1\uc6d4 12~18\uc77c \ube44\uad50<\/p>\n","protected":false},"excerpt":{"rendered":"

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