{"id":19043,"date":"2023-04-06T12:46:59","date_gmt":"2023-04-06T12:46:59","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19043"},"modified":"2023-04-11T19:52:29","modified_gmt":"2023-04-11T19:52:29","slug":"criteo-and-microsoft-bring-personalized-experiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-and-microsoft-bring-personalized-experiences\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624\uc640 \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8 \ud30c\ud2b8\ub108\uc2ed – \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uadf9\ub300\ud654\ub97c \ud1b5\ud574 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \ud658\uacbd \uc81c\uacf5"},"content":{"rendered":"

\uc18c\ube44\uc790\ub294 \uc27d\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub294 \uc5b4\ub514\uc11c\ub098 \uac80\uc0c9\uacfc \uad6c\ub9e4\ub97c \ud558\uace0 \ubb3c\uac74\uc744 \ubc1c\uacac\ud558\ub294 \uac83\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\uae30\uae4c\uc9c0 \uc6d0\ud65c\ud558\uac8c \uc774\uc5b4\uc9c0\ub294 \uacbd\ud5d8\uc744 \ud558\uae38 \uc6d0\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \ub2e4\uc591\ud55c \ubcc0\ud654\ub4e4\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\uae30\uac00 \ub354 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \uad6c\ub9e4 \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc804\ub7b5\uc774 \uacc4\uc18d \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc0ac\uc77c\ub85c\ub97c \uc81c\uac70\ud558\uace0 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud558\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uc811\uadfc \ubc29\uc2dd\uc744 \ub3c4\uc785\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ud3ec\ub808\uc2a4\ud130(Forrester)\uc758 \uc870\uc0ac \uacb0\uacfc\ucc98\ub7fc, <\/a>\ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ubaa8\ub4e0 \uc5c5\uacc4\uc5d0\uc11c \uace0\uac1d \uacbd\ud5d8\uc758 \ud5a5\uc0c1(63%), \uc131\uc7a5\ub960 \uc99d\uac00(65%), \uc218\uc775\uc131 \ud5a5\uc0c1(61%)\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ubd84\uc57c\uc758 \uc120\ub3c4\uae30\uc5c5\uc73c\ub85c\uc11c, \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub4e4\uc774 \ub300\uaddc\ubaa8 \uad6c\ub9e4 \ubc0f \uc758\ub3c4 \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \uae30\ubc18 AI\ub97c \ud65c\uc6a9\ud574 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uad11\uace0 \uc218\uc775\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\ub294 \uc11c\ub85c \ud611\ub825\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc744 \uc704\ud55c \ucd1d\uccb4\uc801\uc778 \uace0\uac1d \uc911\uc2ec \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 \uc120\uc784 \ud504\ub85c\uadf8\ub7a8 \uad00\ub9ac\uc790\uc778 \ud544\ub9ac\ud398 \ud0a4\ud37c(Philippe Kieffer)\uc640 \ud568\uaed8 \uc790\ub9ac\ud574, \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \ud1b5\ud569\uc774 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud130\uac00 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\uc9c0 \uc774\uc57c\uae30\ub97c \ub098\ub204\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacb0\ud569\ub41c \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \uac04\ub7b5\ud788 \ub9d0\uc500 \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\ub4e4\uc774 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\ub3c4\ub85d \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc778 Dynamics 365 Customer Insights\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub098\uc694?<\/strong><\/h2>\n

\uc591\uc0ac\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc(Commerce Media Platform)<\/a>\uacfc \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc778 Dynamics 365 Customer Insights<\/a>\ub97c \uc9c1\uc811 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ube0c\ub79c\ub4dc\ub294 Dynamics 365 Customer Insights\ub97c<\/a>\u00a0\uc0ac\uc6a9\ud574, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 \ub3c5\uc810 \ub370\uc774\ud130\ub294 \ubb3c\ub860 \ub2e4\ub978 \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 \uacf5\uae09\uc5c5\uccb4\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ud1b5\ud569 \ubc0f \uac15\ud654\ub41c \uace0\uac1d \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774 \ub370\uc774\ud130\ub85c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud558\uace0 \uc774\ub97c \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc804\ub2ec\ud574 \uace0\uac1d\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc624\ub514\uc5b8\uc2a4 \ud1b5\ud569\uc740 \ub9c8\ucf00\ud130\uac00 \ud0c0\uac9f\ud305 \uc5ed\ub7c9\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\ub294 \uc790\uc138\ud55c \ud0c0\uac9f\ud305\uacfc \ub354 \ub098\uc740 \ub9de\ucda4\uc124\uc815\uc774 \ud3ec\ud568\ub418\uc5b4 \uc624\ub514\uc5b8\uc2a4 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc218\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \ud1b5\ud569\uc774 \uace0\uac1d\uc5d0\uac8c \ud2b9\ubcc4\ud55c\u00a0\uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h2>\n

\uc591\uc0ac\uc758 \uc624\ub514\uc5b8\uc2a4 \ud1b5\ud569 \uae30\ub2a5\uc740 \ub9c8\ucf00\ud130\uac00 \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758\u00a0Dynamics 365 Customer Insights<\/a>\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uc758 \u00a0\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc<\/a>\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc27d\uac8c \uc804\uc1a1\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec, \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uacac\ud558\ub294 \uac83\uc740 \ubb3c\ub860 \uc798 \uc54c\ub824\uc9c4 \uae30\uc874 \uace0\uac1d\uc758 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uac00 \uc9d1\uacc4\ud55c \ub3c5\uc810 \ub370\uc774\ud130\ub97c \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc8fc\uc785\ud568\uc73c\ub85c\uc368, \uad00\uc2ec\uc0ac \ubc0f \uc120\ud638\ub3c4 \uac19\uc740 \ucd94\uac00\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uc5ec, \ucea0\ud398\uc778, \uace0\uac1d \uc5ec\uc815 \ubc0f \uc804\uccb4 \uc634\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305\uc5d0\uc11c \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \ud398\ub974\uc18c\ub098 \ud0c0\uac9f\ud305\uc744 \ud55c\uce35 \ub354 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00a0\ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \ud30c\ud2b8\ub108\uc2ed\uc774 \uc5b4\ub5bb\uac8c \uace0\uac1d\ub4e4\uc744 \uc704\ud574 \ub354 \ub192\uc740 \ud6a8\uc728\uc131\uc744 \uc9c0\uc6d0\ud558\ub098\uc694?<\/strong><\/h2>\n

\uc591\uc0ac\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc740 Dynamics 365 Customer Insights<\/a>\uc640 \ud06c\ub9ac\ud14c\uc624\uc758\u00a0\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc<\/a>\uc5d0 \ub300\ud55c \ud604\uc7ac \ud22c\uc790\ub97c \uc6d0\ud65c\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\uc0c1\uc801\uc778 \uc6b4\uc601\uc5d0 \uc804\ud600 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc73c\uba70 \ub370\uc774\ud130 \uc218\uc9d1, \uad00\ub9ac \ubc0f \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ucd94\uac00 \uc2dc\uac04\uc774\ub098 \ub9ac\uc18c\uc2a4\ub97c \ud22c\uc785\ud558\uc9c0 \uc54a\uace0 \uc77c\uc0c1\uc801\uc778 \uc791\uc5c5\uc744 \uacc4\uc18d \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\ub3d9 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc740 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uac00\uce58\ub97c \ub354 \ube60\ub974\uac8c \ucc3d\ucd9c\ud558\uace0, \ud310\ub9e4, \uc218\uc775 \ubc0f \ub9ac\ub4dc \ucc3d\ucd9c \ub4f1\uc758 \ucee4\uba38\uc2a4 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc640 \ud06c\ub9ac\ud14c\uc624\ub294 \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud569\ud558\uc5ec \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc624\ub514\uc5b8\uc2a4\ub97c \uad00\ub9ac, \ud655\uc7a5 \ubc0f \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 \ud6a8\uc728\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc18c\ube44\uc790\ub294 \ub354 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \ud558\uace0 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc9c0\ub2a5\uc801\uc73c\ub85c \ud611\uc5c5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Dynamics 365 Customer Insights<\/a>\uc640 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc<\/a>\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \ud655\uc778\ud558\uace0, \uc5b4\ub5bb\uac8c \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uba70 \uc911\uc694\ud55c \uc21c\uac04\uc5d0 \uace0\uac1d\ub4e4\uc5d0\uac8c \uae30\uc068\uacfc \ub180\ub77c\uc6c0\uc744 \uc120\uc0ac\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc18c\ube44\uc790\ub294 \uc27d\uac8c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub294 \uc5b4\ub514\uc11c\ub098 \uac80\uc0c9\uacfc \uad6c\ub9e4\ub97c \ud558\uace0 \ubb3c\uac74\uc744 \ubc1c\uacac\ud558\ub294 \uac83\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\uae30\uae4c\uc9c0 \uc6d0\ud65c\ud558\uac8c \uc774\uc5b4\uc9c0\ub294 \uacbd\ud5d8\uc744 \ud558\uae38 \uc6d0\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0 \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \ub2e4\uc591\ud55c \ubcc0\ud654\ub4e4\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\uae30\uac00 \ub354 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uad6c\ub9e4 \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc804\ub7b5\uc774 \uacc4\uc18d \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 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