{"id":19049,"date":"2023-04-10T16:12:57","date_gmt":"2023-04-10T16:12:57","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19049"},"modified":"2023-04-12T12:45:12","modified_gmt":"2023-04-12T12:45:12","slug":"the-state-of-global-travel-q1-2023","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/","title":{"rendered":"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58"},"content":{"rendered":"

\uc5ec\ud589 \uce74\ud14c\uace0\ub9ac\ub294 \uae00\ub85c\ubc8c \uacbd\uc81c\uc758 \ubd88\ud655\uc2e4\uc131\uacfc \uc18c\ube44\uc790 \uc218\uc694\uc758 \ubcc0\ud654\uc5d0 \uc9c1\uba74\ud574 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0ac\ub78c\ub4e4\uc740 \ub20c\ub824\uc654\ub358 \uc5ec\ud589 \uc695\uad6c\ub97c \ubc1c\uc0b0\ud558\uba70 \uc5ec\ud589 \ube44\uc6a9\uc744 \ub354 \ud604\uba85\ud558\uac8c \uc9c0\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud55c \uad6c\ub9e4\uc790\uc758 \ubd80\uc0c1<\/a> \ubcf4\uace0\uc11c\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4 12,400\uba85 \uc774\uc0c1\uc758 \uace0\uac1d\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc0ac \uacb0\uacfc, \uc778\ud50c\ub808\uc774\uc158\uc73c\ub85c \ub192\uc544\uc9c4 \ube44\uc6a9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc808\ubc18 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc5ec\uc804\ud788 \uc5ec\ud589\uc5d0 \uc774\uc804 \ub9cc\ud07c \ub610\ub294 \uadf8 \uc774\uc0c1 \uc9c0\ucd9c\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 2023\ub144 \ub3d9\uc548\uc758 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uae30 \uc2dc\uc791\ud558\ub294 1\ubd84\uae30\ub294 \uc5ec\ud589\uc5c5\uacc4\uc758 \ud55c \ud574\ub97c \uac00\ub2a0\ud574\ubcfc \uc218 \uc788\ub294 \uc88b\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 2,000\uc5ec \uc5ec\ud589 \uad00\ub828 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc790\uc0ac \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uc804 \uc138\uacc4 \uc5ec\ud589\uac1d 10,000\uc5ec \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec \uc804 \uc138\uacc4\uc758 \uc5ec\ud589 \ud604\ud669\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc62c \ud55c\ud574\ub97c \uc900\ube44\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 1\ubd84\uae30 \uc5ec\ud589 \ud2b8\ub80c\ub4dc\uc785\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uc5ec\ud589 \uad00\ub828 \uc5c5\uc885 \uc804\ubc18\uc5d0\uc11c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc608\uc57d \uc99d\uac00<\/strong><\/h2>\n

\uace0\uac1d\ub4e4\uc740 \ub192\uc544\uc9c4 \ube44\uc6a9\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc758 \ud56d\uacf5\ud3b8, \ub80c\ud130\uce74, \ud06c\ub8e8\uc988, \ud638\ud154, \ub9ac\uc870\ud2b8 \ub4f1 \uc804\ubc18\uc801\uc778 \uc5ec\ud589 \uc608\uc57d\uc740 \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub41c \uc774\ud6c4 \ub9e4\ub144 \uafb8\uc900\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: 2019\ub144 1\uc6d4(\ud32c\ub370\ubbf9 \uc774\uc804 \uae30\uc900) \ub300\ube44 \uc778\ub371\uc2a4\ud654\ub41c \uc804\uccb4 \uc5ec\ud589 \uce74\ud14c\uace0\ub9ac \uc608\uc57d \uc218 \ub3d9\uc77c\ud55c \uc5ec\ud589 \uad00\ub828 \uae30\uc5c5\ub4e4\uc758 2019\ub144 \uc774\ud6c4 \uc628\ub77c\uc778 \uc608\uc57d \ud604\ud669 \ucd94\uc801<\/figcaption><\/figure>\n

2023\ub144 1\uc6d4, \ubbf8\uc8fc \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ud06c\ub8e8\uc988(+283%), \ud56d\uacf5 \uc5ec\ud589(+116%), \ud638\ud154 \ubc0f \ub9ac\uc870\ud2b8(+61%) \uc608\uc57d\uc774 \ubaa8\ub450 \uc791\ub144 \uc218\uce58\ub97c \ub2a5\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud638\ud154 \ubc0f \ub9ac\uc870\ud2b8 \uc608\uc57d\uc740 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uba55\uc2dc\ucf54\uc758 \uacbd\uc6b0 57%, \ubbf8\uad6d\uc758 \uacbd\uc6b0 50%, \ube0c\ub77c\uc9c8\uc758 \uacbd\uc6b0 23% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 2023\ub144 1\uc6d4 \ud56d\uacf5 \uc5ec\ud589\uacfc \ud638\ud154 \ubc0f \ub9ac\uc870\ud2b8 \uc608\uc57d\ub3c4 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uac01\uac01 271%, 66% \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \ud638\uc8fc(272%), \ud55c\uad6d(131%), \uc77c\ubcf8(118%)\uc740 \ud638\ud154 \ubc0f \ub9ac\uc870\ud2b8 \uc608\uc57d\uc5d0\uc11c \ud2b9\ud788 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ud56d\uacf5 \uc5ec\ud589(81%)\uacfc \ud638\ud154\/\ub9ac\uc870\ud2b8(168%)\uc5d0 \ube44\ud574 2023\ub144 1\uc6d4 \ud06c\ub8e8\uc988(295%) \uc608\uc57d\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uac00\uc7a5 \ud070 \uc99d\uac00\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad6d\uac00\ubcc4 \uc218\uce58\ub97c \uc0b4\ud3b4\ubcf4\uba74 \ud56d\uacf5 \uc5ec\ud589\uc758 \uc131\uc7a5\uc774 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \uc2a4\ud398\uc778\uc758 \ud56d\uacf5 \uc608\uc57d\uc740 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 216%, \uc774\ud0c8\ub9ac\uc544\ub294 139% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucf54\ub85c\ub09819\ub85c \uc0dd\uaca8\ub09c \uc870\uac74\/\ud61c\ud0dd\uc758 \uc9c0\uc18d<\/strong><\/h2>\n

1\ubd84\uae30\uc5d0 \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \ub9ce\uc740 \uc5ec\ud589 \uc608\uc57d\uc744 \ud558\uace0 \uc788\uc9c0\ub9cc, \uc804 \uc138\uacc4 \uc5ec\ud589\uac1d \uc911 44%\ub294 \uc5ec\uc804\ud788 \ucf54\ub85c\ub098\uc5d0 \ub300\ud574 \uc6b0\ub824\ub97c \ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \u2013 \uc18c\ube44\uc790 \uc5ec\ud589 \uc120\ud638\ub3c4, 2023\ub144 2\uc6d4 13-23\uc77c, \uc804 \uc138\uacc4, N=10,738<\/figcaption><\/figure>\n

\ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uace0\uac1d \uacbd\ud5d8\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc900\uc774 \uc0dd\uacbc\uace0, \uc774\ub7ec\ud55c \uae30\uc900\uc740 \uc55e\uc73c\ub85c\ub3c4 \uc720\uc9c0\ub420 \uac83\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub098 \uc548\uc804 \ub300\ube44\ucc45 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud544\uc694\uc5d0 \ub530\ub77c \uc5ec\ud589 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc774 \uc720\uc5f0\ud55c \ub300\uc548 \uacc4\ud68d\uc744 \uc81c\uacf5\ud558\uae38 \uc6d0\ud588\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c 59%\uc758 \uc5ec\ud589\uac1d\ub4e4\uc774 \uc5ec\ud589 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub97c \uc774\uc6a9\ud560 \ub54c \ubb34\ub8cc \ucde8\uc18c \uc815\ucc45\uc774 \uc788\ub294\uc9c0\ub97c \uace0\ub824\ud558\uace0, 42%\ub294 \uc27d\uac8c \ud658\ubd88\uc774 \uac00\ub2a5\ud55c\uc9c0\ub97c \uace0\ub824\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ud589\uac1d\ub4e4\uc740 \ub610\ud55c \ucd5c\uace0\uc758 \ub51c\uc744 \uac80\uc0c9\ud558\uba70 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc608\uc57d\ud558\ub294 \ubc29\ubc95\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc808\ubc18 \uc774\uc0c1\uc758 \uc5ec\ud589\uac1d\ub4e4\uc5d0\uac8c \ud2b9\ubcc4 \ud61c\ud0dd\uc774 \uc911\uc694\ud558\uba70, 5\uba85 \uc911 1\uba85\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \u2013 \uc18c\ube44\uc790 \uc5ec\ud589 \uc120\ud638\ub3c4, 2023\ub144 2\uc6d4 13-23\uc77c, \ubbf8\uad6d: N=1,140; \uc720\ub7fd: N=6,289; \uc544\ud0dc\ud3c9\uc591: N=3,309<\/figcaption><\/figure>\n

\ub9de\ucda4\ud654\ub418\uace0 \uc6d0\ud65c\ud558\uac8c \uc774\uc5b4\uc9c0\ub294 \uacbd\ud5d8\uc774 \ud575\uc2ec<\/strong><\/h2>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20 \uacbd\ud5d8\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4 5\uba85 \uc911 2\uba85\uc740 \uc790\uc2e0\uc758 \uc5ec\ud589 \ub2c8\uc988\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc218\uc2e0\ud558\uae30 \uc704\ud574 \uc571\uc774 \uc815\ubcf4\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

\uc5ec\ud589\uac1d\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub9de\ucda4\ud654\ub41c \ud3b8\ub9ac\ud55c \uc5ec\ud589\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2023\ub144 1\uc6d4, \uc804 \uc138\uacc4 \uc5ec\ud589 \ud328\ud0a4\uc9c0\/\ud22c\uc5b4 \uce74\ud14c\uace0\ub9ac\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 2022\ub144 1\uc6d4\uc5d0 \ube44\ud574 96% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\ub9e4 \uc804\ud658\uc728\uc740 \ucf54\ub85c\ub09819 \ubd09\uc1c4 \uc774\uc804\uc778 2020\ub144 1\uc6d4 \ub300\ube44 105% \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc18d<\/strong> \uac00\ub2a5\ud55c<\/strong> \uc5ec\ud589<\/strong> \uc635\uc158\uc758<\/strong> \uc911\uc694\uc131<\/strong> \uc99d\uac00<\/strong><\/h2>\n

\uc5ec\ud589\uac1d\ub4e4\uc740 \uc790\uc2e0\uc774 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 5\uba85 \uc911 \uc57d 2\uba85\uc758 \uc5ec\ud589\uac1d\ub4e4\uc740 \uc5ec\ud589 \uc2dc \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc904\uc774\uace0 \uc608\uc57d\ud560 \ub54c \u2018\ub0ae\uc740 \ubc30\ucd9c\ub7c9\u2019 \uac19\uc740 \uac80\uc0c9 \ud544\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

\uc720\ub7fd\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ud2b9\ud788 \uce5c\ud658\uacbd \uc5ec\ud589\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc218\uce58\ub97c \ub2a5\uac00\ud558\ub294 \uc720\ub7fd \uc5ec\ud589\uac1d\uc758 45%\uac00 \uc5ec\ud589 \uc2dc \ud0c4\uc18c \ubc1c\uc0dd\ub7c9\uc744 \uc904\uc774\uae38 \uc6d0\ud558\uba70, 42%\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \uae30\ubc18\ud574 \uc5ec\ud589\uc744 \ud544\ud130\ub9c1\ud558\ub294 \uc635\uc158\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \u2013 \uc18c\ube44\uc790 \uc5ec\ud589 \uc120\ud638\ub3c4, 2023\ub144 2\uc6d4 13-23\uc77c, \uc804 \uc138\uacc4, N=10,738<\/figcaption><\/figure>\n

\uac74\uac15\uc5d0 \ub300\ud55c \uad00\uc2ec \uc99d\uac00<\/strong><\/h2>\n

1\ubd84\uae30\uc5d0\ub294 \uc804 \uc138\uacc4 \uc5ec\ud589\uac1d\ub4e4\uc774 \ub2e4\uac00\uc624\ub294 \uc5ec\ud589\uc744 \uc704\ud574 \ub2e4\uc591\ud55c \ud65c\ub3d9\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc73c\uba70, \uadf8 \uc911 \ud734\uc2dd\uc774 \ub2e8\uc5f0 \uc120\ub450\uc5d0 \uc704\uce58\ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc5ec\ud589\uac1d\uc758 \uc808\ubc18 \uac00\ub7c9\uc774 \ub2e4\uc74c \uc5ec\ud589\uc5d0\uc11c \uc694\uac00, \uc2a4\ud30c \ubc29\ubb38, \uba85\uc0c1 \ub4f1\uc758 \ud65c\ub3d9\uc744 \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc5ec\ud589\uac1d\ub4e4\uc774 \ud734\uc2dd\uc5d0 \uac00\uc7a5 \uad00\uc2ec\uc774 \ub9ce\uc73c\uba70, \uc804\uc138\uacc4 \uc5ec\ud589\uac1d \uc218\ub97c 13% \ub2a5\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d \ubc0f \uc720\ub7fd \uc5ec\ud589\uac1d\uc758 \uacbd\uc6b0 \uc6f0\ube59 \ud65c\ub3d9\uc740 \ub2e4\ub978 \ud615\ud0dc\ub97c \ucde8\ud569\ub2c8\ub2e4. \ubbf8\uad6d \uc5ec\ud589\uac1d\uc758 60%\ub294 \uac00\uc871\/\uce5c\uad6c\ub97c \ubc29\ubb38\ud574 \uc0ac\ub791\ud558\ub294 \uc0ac\ub78c\uacfc \uc2dc\uac04\uc744 \ubcf4\ub0bc \uacc4\ud68d\uc774\uba70, \uc720\ub7fd \uc5ec\ud589\uac1d\uc758 54%\ub294 \ubb38\ud654 \ud65c\ub3d9\uc744 \ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

\"\"
\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac \u2013 \uc18c\ube44\uc790 \uc5ec\ud589 \uc120\ud638\ub3c4, 2023\ub144 2\uc6d4 13-23\uc77c, \ubbf8\uad6d: N=1,140; \uc720\ub7fd: N=6,289; \uc544\ud0dc\ud3c9\uc591: N=3,309<\/figcaption><\/figure>\n

\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)\ub97c \ud1b5\ud55c \uc5ec\ud589\uac1d\uc758 \uad00\uc2ec \uc720\ub3c4<\/strong><\/h2>\n

\uc5ec\ud589\uac1d\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub354 \ub9ce\uc740 \uac83\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\ubd80\ud130 \uc9c0\uc18d \uac00\ub2a5\uc131 \uac80\uc0c9 \ud544\ud130, \uc720\uc5f0\ud55c \ucde8\uc18c \uc815\ucc45\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ub9c8\ucf00\ud130\ub294 \uad6c\ub9e4 \uac00\ub2a5\ud55c \uc21c\uac04\uc774 \uc0dd\uaca8\ub098\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc18c\ube44\uc790 \uc911\uc2ec\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc624\ud508 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \uc2e0\uaddc \ubc0f \uae30\uc874 \uc5ec\ud589 \uace0\uac1d\uacfc \uad00\uacc4\ub97c \ub9fa\ub294 \ubc29\ubc95\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4<\/a>\ub97c \ud1b5\ud574, \ub9c8\ucf00\ud130\ub294 \ubc29\ubb38, \uad00\uc2ec, \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ub9e4\ub825\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uad00\ub828\uc131 \ub192\uc740 \uc0c1\ud488 \uc624\ud37c\ub97c \uc0ac\uc6a9\ud574 \ube0c\ub79c\ub4dc\ub97c \uc120\ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354 \ub9ce\uc740 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc5d0 \uad00\uc2ec\uc774 \uc788\uc73c\uc2e0\uac00\uc694?\u00a0\ud06c\ub9ac\ud14c\uc624 \uc2dc\uc988\ub110 \uc5ec\ud589 \ub300\uc2dc\ubcf4\ub4dc<\/a>\uc640 \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \ub300\uc2dc\ubcf4\ub4dc<\/a>\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc5ec\ud589 \uce74\ud14c\uace0\ub9ac\ub294 \uae00\ub85c\ubc8c \uacbd\uc81c\uc758 \ubd88\ud655\uc2e4\uc131\uacfc \uc18c\ube44\uc790 \uc218\uc694\uc758 \ubcc0\ud654\uc5d0 \uc9c1\uba74\ud574 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc0ac\ub78c\ub4e4\uc740 \ub20c\ub824\uc654\ub358 \uc5ec\ud589 \uc695\uad6c\ub97c \ubc1c\uc0b0\ud558\uba70 \uc5ec\ud589 \ube44\uc6a9\uc744 \ub354 \ud604\uba85\ud558\uac8c \uc9c0\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud55c \uad6c\ub9e4\uc790\uc758 \ubd80\uc0c1 \ubcf4\uace0\uc11c\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4 12,400\uba85 \uc774\uc0c1\uc758 \uace0\uac1d\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc0ac \uacb0\uacfc, \uc778\ud50c\ub808\uc774\uc158\uc73c\ub85c \ub192\uc544\uc9c4 \ube44\uc6a9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc808\ubc18 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc5ec\uc804\ud788 \uc5ec\ud589\uc5d0 \uc774\uc804 \ub9cc\ud07c \ub610\ub294 \uadf8 \uc774\uc0c1 \uc9c0\ucd9c\ud558\uace0 […]<\/p>\n","protected":false},"author":55,"featured_media":19070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-19049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-industry-travel","9":"criteo-topic-data-and-trends"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"Despite higher costs, travelers aren't holding back from booking trips. Read the Q1 global trends on how travel expectations are ramping up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"Despite higher costs, travelers aren't holding back from booking trips. Read the Q1 global trends on how travel expectations are ramping up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T16:12:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T12:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58\",\n\t \"datePublished\": \"2023-04-10T16:12:57+00:00\",\n\t \"dateModified\": \"2023-04-12T12:45:12+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/\"\n\t },\n\t \"wordCount\": 49,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg\",\n\t \"keywords\": [\n\t \"Consumer Trends\",\n\t \"data\",\n\t \"Travel Trends\"\n\t ],\n\t \"articleSection\": [\n\t \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg\",\n\t \"width\": 2048,\n\t \"height\": 1367\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58 | KR - Criteo","description":"Despite higher costs, travelers aren't holding back from booking trips. Read the Q1 global trends on how travel expectations are ramping up.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/","og_locale":"ko_KR","og_type":"article","og_title":"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58 | KR - Criteo","og_description":"Despite higher costs, travelers aren't holding back from booking trips. Read the Q1 global trends on how travel expectations are ramping up.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/","og_site_name":"KR - Criteo","article_published_time":"2023-04-10T16:12:57+00:00","article_modified_time":"2023-04-12T12:45:12+00:00","og_image":[{"width":2048,"height":1367,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg","type":"image\/jpeg"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58","datePublished":"2023-04-10T16:12:57+00:00","dateModified":"2023-04-12T12:45:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/"},"wordCount":49,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg","keywords":["Consumer Trends","data","Travel Trends"],"articleSection":["\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/pexels-tran-long-6213968-min-scaled.jpg","width":2048,"height":1367},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/the-state-of-global-travel-q1-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"2023\ub144 1\ubd84\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud604\ud669: \ub192\uc544\uc9c4 \uc18c\ube44\uc790 \uae30\ub300\uce58"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=19049"}],"version-history":[{"count":15,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19049\/revisions"}],"predecessor-version":[{"id":19075,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19049\/revisions\/19075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/19070"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=19049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=19049"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=19049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}