{"id":19100,"date":"2023-04-17T18:43:22","date_gmt":"2023-04-17T18:43:22","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19100"},"modified":"2026-01-06T01:11:02","modified_gmt":"2026-01-05T16:11:02","slug":"2023-commerce-media-market-altering-trends","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/2023-commerce-media-market-altering-trends\/","title":{"rendered":"2023 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uae30\ud68c\uac00 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \u20182023 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ud2b8\ub80c\ub4dc\u2019 \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 1,800\uac1c \uc8fc\uc694 \ube0c\ub79c\ub4dc\ub97c \ud3ec\ud568\ud574 22,000\uacf3\uc758 \ud06c\ub9ac\ud14c\uc624 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\ub85c\ubd80\ud130 \uc601\uac10\uc744 \uc5bb\uc740 \uc774 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c\ub294 \uadf8\ub4e4\uc774 \uc9c1\uba74\ud55c \ub3c4\uc804\uacfc\uc81c\uc640 \uae30\ud68c\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 7\uc5b5 5\ucc9c\ub9cc \uba85\uc758 \uc77c\uc77c \ud65c\uc131 \uc720\uc800 \ub370\uc774\ud130\uc640 40\uc5b5 \uac1c\uc758 \uc0c1\ud488 SKU, 3,500\uac1c\uc758 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ub85c\ubd80\ud130 \ub3c4\ucd9c\ud55c \uace0\uc720\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud3ec\ud2b8\ub97c \ud1b5\ud574 \uad6c\ub9e4 \uac00\ub2a5\ud55c \uc21c\uac04\uc774 \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud3ec\ud2b8\uc758 \uc8fc\uc694 \ub0b4\uc6a9\uc744 \uac04\ub2e8\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud2b8\ub80c\ub4dc<\/strong><strong> #1: <\/strong><strong>\ud544\uc218<\/strong> <strong>\uc694\uc18c\uac00<\/strong> <strong>\ub41c<\/strong> <strong>\uc634\ub2c8\ucc44\ub110<\/strong><\/h2>\n<p>\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc758 \uacbd\uacc4\uac00 \ud750\ub824\uc9c0\uba74\uc11c, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub294 \uc644\uc804\ud558\uac8c \ud1b5\ud569\ub41c \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\ub97c \ud5a5\ud574 \ubc15\ucc28\ub97c \uac00\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778 \uac80\uc0c9 \ud6c4 \uc624\ud504\ub77c\uc778 \uad6c\ub9e4\uc758 \uc99d\uac00\uac00 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0\uc11c \ub354 \ud6a8\uacfc\uc801\uc778 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uae4c\uc9c0, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc6d0\ud65c\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc758 \ucc38\uc5ec\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ud30c\ud2b8\ub108\uc640 \ubc00\uc811\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/go.criteo.com\/commerce-media-trends-report\/\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19101 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide2-1.png\" alt=\"\" width=\"504\" height=\"184\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide2-1.png 504w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide2-1-300x110.png 300w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/span><\/a><\/p>\n<h2><strong>\ud2b8\ub80c\ub4dc #2: \uc218\uc775\ud654 \uc7ac\uc815\uc758<\/strong><\/h2>\n<p>\ub9ac\ud14c\uc77c\uc0ac\uc640 \ub9c8\ucf00\ud130\uac00 \ud568\uaed8 \ud601\uc2e0\ud558\uae30 \uc2dc\uc791\ud558\uba74\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc624\ud504\ub77c\uc778 \ud310\ub9e4\uc5d0 \uae30\uc5ec\ud568\uc73c\ub85c\uc368 \ub514\uc9c0\ud138 \ub108\uba38\uc5d0\uc11c Amazon\uacfc \uacbd\uc7c1\ud560 \uac83\uc785\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc18d\uc131\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud14c\uc77c\uc758 \uac00\ub2a5\uc131(\ub9ac\ud14c\uc77c\uc0ac \ud658\uacbd \uc678\ubd80\uc5d0\uc11c \uc2e4\ud589\ub418\ub294 \ud3d0\uc1c4 \ub8e8\ud504\ud615 \ucea0\ud398\uc778)\uc73c\ub85c \uc778\ud574 \ub9ac\ud14c\uc77c\uc0ac\uc758 \ub370\uc774\ud130\uc758 \ud798\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/go.criteo.com\/commerce-media-trends-report\/\" target=\"_blank\" rel=\"noopener\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19103 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide3.png\" alt=\"\" width=\"501\" height=\"232\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide3.png 501w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide3-300x139.png 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/span><\/a><\/p>\n<h2><strong>\ud2b8\ub80c\ub4dc #3: \ube0c\ub79c\ub4dc \uc608\uc0b0 \uace8\ub4dc\ub7ec\uc2dc<\/strong><\/h2>\n<p>\ub9c8\ucf00\ud130\ub294 \uc77c\ubc18\uc801\uc778 KPI(ROAS, \uc99d\ubd84 \uce21\uc815)\uc5d0\uc11c \uc758\uc0ac \uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uace0 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uc9c0\ud45c(SKU\ubcc4 \uc218\uc775\uc131, \uc218\uc694 \uc608\uce21)\ub85c \ucd08\uc810\uc744 \uc774\ub3d9\ud558\uc5ec \ubaa8\ub4e0 \uacb0\uacfc\ub97c \ud310\ub9e4\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. <a href=\"https:\/\/seekingalpha.com\/article\/4544796-unilevers-reorganization-sets-the-stage-for-a-new-era\">Unilever<\/a> \uac19\uc740 \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305 \ud300\uc774 \uc601\uc5c5 \ud300\uc5d0\uac8c \ubcf4\uace0\ud558\ub3c4\ub85d \uad6c\uc870\ub97c \uc870\uc815\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc\uc640 \uc131\uacfc\ub97c \ubc00\uc811\ud558\uac8c \uc5f0\uad00\uc2dc\ud0a4\ub824\ub294 \uc6c0\uc9c1\uc784\uc744 \ucd94\uc9c4\ud558\uace0\u00a0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/go.criteo.com\/commerce-media-trends-report\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19105 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/CTA-Blog-CM-Trends-KR.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/CTA-Blog-CM-Trends-KR.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/CTA-Blog-CM-Trends-KR-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><strong>\ud2b8\ub80c\ub4dc<\/strong><strong> #4: <\/strong><strong>\ucee4\uba38\uc2a4<\/strong> <strong>\ub9c8\uc2a4\ud130\ub85c<\/strong> <strong>\uac70\ub4ed\ub098\ub294<\/strong> <strong>\ub300\ud589\uc0ac\ub4e4<\/strong><\/h2>\n<p>2023\ub144, \ub300\ud589\uc0ac\ub4e4\uc740 \ud50c\ub7ab\ud3fc\uc758 \uadf8\ub298\uc5d0\uc11c \ubc97\uc5b4\ub098 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ubbf8\ub514\uc5b4\uc640 \uc774\ucee4\uba38\uc2a4 \ubd84\uc57c\uc5d0 \ubaa8\ub450 \uc815\ud1b5\ud55c \uc804\ubb38\uac00\ub97c \ud1b5\ud574 \ub450 \ubd84\uc57c\ub97c \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd\uc740 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc15c \ubc0f \uc1fc\ud37c \ub9c8\ucf00\ud305 \ub9ac\ub354 \uac19\uc740 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \ub4f1\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \ub300\ud589\uc0ac\ub4e4\uc740 \ubcf5\uc7a1\ud55c \ud658\uacbd\uc744 \ud5e4\uccd0\ub098\uac00\uba70 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc544\ub294 \ud300\ub4e4\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><a href=\"https:\/\/go.criteo.com\/commerce-media-trends-report\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19107 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide4.png\" alt=\"\" width=\"502\" height=\"312\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide4.png 502w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide4-300x186.png 300w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/a>\u00a0<\/span><\/p>\n<h2><strong>\ud2b8\ub80c\ub4dc #5: \ub300\uaddc\ubaa8 \ubbf8\ub514\uc5b4\uc608\uc0b0 \u200b\uc774\ub3d9\uc758 \uc9c0\uc18d\ud654<\/strong><\/h2>\n<p>\uc62c\ud574 \uc218\uc775\uc744 \uc62c\ub9ac\ub824\uba74 \uc2e4\uc801\uc774 \ub0ae\uc740 \ucc44\ub110\uc774\ub098 \uce21\uc815 \uac00\ub2a5\uc131\uc774 \ub0ae\uc740 \ucc44\ub110\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc0c1\ubd80\uc5d0 \ubcf4\uace0\ud560 \uc218 \uc788\ub294 \ucc44\ub110\ub85c \uc608\uc0b0\uc744 \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\uc0b0\uc740 \ud55c\uc815\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc740 \uac00\ub2a5\ud558\uc9c0\ub9cc \ubaa8\ub4e0 \ube44\uc6a9\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/solutions\/retail-media-platform\/\">\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4<\/a>\ub294 \ucc28\uc138\ub300 \uad11\uace0 \ucc44\ub110\uc758 \ubd80\uc0c1\uc744 \uc54c\ub9bd\ub2c8\ub2e4.\u200b<\/p>\n<p><a href=\"https:\/\/go.criteo.com\/commerce-media-trends-report\/\" target=\"_blank\" rel=\"noopener\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19109 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide5.png\" alt=\"\" width=\"502\" height=\"244\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide5.png 502w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/Slide5-300x146.png 300w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\uc544\ub798\uc758 \ube44\ub514\uc624 \ud504\ub9ac\ubdf0\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uae30\ud68c\uac00 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \u20182023 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ud2b8\ub80c\ub4dc\u2019 \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 1,800\uac1c \uc8fc\uc694 \ube0c\ub79c\ub4dc\ub97c \ud3ec\ud568\ud574 22,000\uacf3\uc758 \ud06c\ub9ac\ud14c\uc624 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\ub85c\ubd80\ud130 \uc601\uac10\uc744 \uc5bb\uc740 \uc774 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c\ub294 \uadf8\ub4e4\uc774 \uc9c1\uba74\ud55c \ub3c4\uc804\uacfc\uc81c\uc640 \uae30\ud68c\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ucee4\uba38\uc2a4\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624\ub294 7\uc5b5 5\ucc9c\ub9cc \uba85\uc758 \uc77c\uc77c \ud65c\uc131 \uc720\uc800 \ub370\uc774\ud130\uc640 40\uc5b5 \uac1c\uc758 \uc0c1\ud488 SKU, 3,500\uac1c\uc758 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ub85c\ubd80\ud130 \ub3c4\ucd9c\ud55c \uace0\uc720\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[662],"class_list":{"0":"post-19100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-business-enterprise","9":"criteo-business-agency","10":"criteo-business-retail-media","11":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":true,"podcast_audio_length":"","has_mobile_version":false,"full_width_content":false,"embed_is_pardot_form":false,"embed_content":"<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/5ru64ov0p1.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 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