{"id":19446,"date":"2023-06-06T14:01:45","date_gmt":"2023-06-06T14:01:45","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19446"},"modified":"2023-09-12T16:19:16","modified_gmt":"2023-09-12T16:19:16","slug":"expand-from-walled-garden-only-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/expand-from-walled-garden-only-advertising\/","title":{"rendered":"\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \uc678\ubd80\ub85c \uad11\uace0\ub97c \ud655\uc7a5\ud574\uc57c \ud558\ub294 4\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"<p>SNS \uac19\uc740 \ud328\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uacfc \uc624\ud508 \uc778\ud130\ub137\uc740 \uac01\uae30 \uace0\uc720\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud328\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad11\uace0\uc8fc\ub294 \ub300\uaddc\ubaa8\uc758 \uc0ac\uc6a9\uc790 \uae30\ubc18\uacfc \uae34\ubc00\ud558\uac8c \uc5f0\uacb0\ub418\uace0 \ud3d0\uc1c4\ub41c \ub124\ud2b8\uc6cc\ud06c \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c\ub294 \ub9ac\ud14c\uc77c\uc0ac \uc0ac\uc774\ud2b8, \ub9e4\uccb4\uc0ac \ud50c\ub7ab\ud3fc, \ube14\ub85c\uadf8, \uc571 \ub4f1\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc811\uadfc\ud558\uace0 \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud328\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc740 \ub9e4\ub825\uc801\uc778 \uc635\uc158\uc77c \uc218 \uc788\uc9c0\ub9cc, \uad11\uace0 \ud65c\ub3d9\uc744 \uc624\ud508 \uc778\ud130\ub137\uc73c\ub85c \ud655\uc7a5\ud558\uba74 \uace0\uac1d \uc131\uc7a5\uc744 \uadf9\ub300\ud654\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \ub9ce\uc740 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"GrowYourBusinessBeyondSocialAds-v4 Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/l0zt7vnnul?seo=false\" name=\"wistia_embed\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h4>1. \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec \ubc94\uc704 \ud655\ub300<\/h4>\n<p>\uc624\ud508 \uc778\ud130\ub137 \uad11\uace0\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810 \uc911 \ud558\ub098\ub294 \uae30\uc5c5\uc774 \ud3ed\ub113\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc5f0\uad6c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 10\uba85 \uc911 7\uba85\uc758 \uace0\uac1d\uc740 \ucc98\uc74c\uc73c\ub85c \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \ub610\ub294 \uc911\uc694\ud55c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uac8c\uc2dc\ubb3c\uc744 \ucc3e\uc544 \ubd05\ub2c8\ub2e4.\u00b9 \uc624\ud508 \uc778\ud130\ub137\uc740 \uae30\uc5c5\uc5d0\uac8c \ubc29\ub300\ud55c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \ub354 \ud3ed\ub113\uc740 \uace0\uac1d\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h4>2. \uc18c\ube44\uc790\uac00 \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uacf3\uc73c\ub85c \uc774\ub3d9<\/h4>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ub0b4\uace0 \uc788\uc73c\uba70, \uadf8 \uc218\ub294 \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04\uc758 66%\ub97c \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ubcf4\ub0c5\ub2c8\ub2e4.\u00b2 \uad6c\ub9e4\uc790\uc758 \uc5ec\uc815 \uc804\uccb4\uc5d0 \uac78\uccd0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\ub78c\ub4e4\uc744 \ucc38\uc5ec\uc2dc\ud0b4\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc2e0\uaddc \uace0\uac1d\uacfc \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \uc624\ub798 \uc9c0\uc18d\ub418\uace0 \uacb0\uacfc\ub97c \ub0b3\ub294 \uc778\uc0c1\uc744 \uc2ec\uc5b4\uc904 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<h4>3. \ud22c\uba85\uc131\uc744 \ud65c\uc6a9\ud55c \uad11\uace0 \ucd5c\uc801\ud654<\/h4>\n<p>\uc624\ud508 \uc778\ud130\ub137 \uad11\uace0\uc758 \ub610 \ub2e4\ub978 \uc774\uc810\uc740 \ud22c\uba85\uc131\uacfc \ud1b5\uc81c\ub825\uc785\ub2c8\ub2e4. \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc740 \ub9d0 \uadf8\ub300\ub85c \ud3d0\uc1c4\ub41c \uc0dd\ud0dc\uacc4\uc774\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0\uc8fc\uac00 \uc5b4\ub514\uc5d0 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294\uc9c0 \ub204\uac00 \uad11\uace0\ub97c \ubcf4\ub294\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c\ub294 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc704\uce58\ub97c \ub354 \uc798 \uc81c\uc5b4\ud558\uace0 \uc131\uacfc\ub97c \ub354 \uc27d\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud22c\uba85\uc131\uc744 \ud1b5\ud574 \uc5b4\ub5a4 \uad11\uace0\uac00 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0 \uc2dd\ubcc4\ud558\uace0 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uacb0\uc815\uc744 \ub0b4\ub824 \uacb0\uacfc\ub97c \uac1c\uc120\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>4. \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131 \ud5a5\uc0c1<\/h3>\n<p>\uc624\ud508 \uc778\ud130\ub137 \uad11\uace0\ub294 \uae30\uc5c5\uc774 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8\uc640 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uacfc \ub178\ucd9c\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc704\uce58\ub97c \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \ud1b5\ud574, \ube0c\ub79c\ub4dc\ub294 \ub17c\ub780\uc758 \uc5ec\uc9c0\uac00 \uc788\ub294 \ucf58\ud150\uce20 \uc606\uc5d0 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uace0 \uc548\uc804\ud558\uace0 \uc801\uc808\ud55c \ub9e5\ub77d\uc5d0\uc11c \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)\ub85c \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc138\uc694<\/strong><\/p>\n<p>\ud328\uc1c4\ud615 \ud50c\ub7ab\ud3fc \uad11\uace0\ub294 \uc774\uc810\uc774 \uc788\uc9c0\ub9cc \uace0\uac1d \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ud655\uc7a5\ud558\ub824\ub294 \uae30\uc5c5\uc740 \uc77c\ubc18\uc801\uc778 \uc804\ub7b5\uc744 \ub6f0\uc5b4\ub118\uc5b4 \ud655\uc7a5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc624\ud508 \uc778\ud130\ub137\uc774 \uc81c\uacf5\ud558\ub294 \uad11\ubc94\uc704\ud55c \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec \ubc94\uc704, \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7, \ud22c\uba85\uc131 \ubc0f \ube0c\ub79c\ub4dc \uad6c\ucd95 \uc7a0\uc7ac\ub825\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, \uad11\uace0\uc8fc\ub294 \ub354 \ub9ce\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 <a href=\"https:\/\/www.criteo.com\/solutions\/customer-acquisition\/\">\ud655\ubcf4<\/a>\ud558\uace0 <a href=\"https:\/\/www.criteo.com\/solutions\/customer-retention\/\">\uae30\uc874 \uace0\uac1d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc720\uc9c0<\/a>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4>\ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\uc5d0\uac8c \ubb38\uc758\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/h4>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www2.criteo.com\/l\/126241\/2019-06-12\/6rsbpz\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe><\/p>\n<p class=\"P68B1DB1-Normal3\" style=\"margin-bottom: 24.0pt; line-height: normal; background: white;\">\ucd9c\ucc98:<\/p>\n<p class=\"P68B1DB1-Normal3\" style=\"margin-bottom: 24.0pt; line-height: normal; background: white;\">\u00b9\ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac 2022: \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc \ubc0f \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798<\/p>\n<p class=\"P68B1DB1-Normal3\" style=\"margin-bottom: 24.0pt; line-height: normal; background: white;\">\u00b2Harris Poll, The Open Web vs. Walled Gardens: \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubc0f \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uae30\ud68c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SNS \uac19\uc740 \ud328\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uacfc \uc624\ud508 \uc778\ud130\ub137\uc740 \uac01\uae30 \uace0\uc720\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud328\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad11\uace0\uc8fc\ub294 \ub300\uaddc\ubaa8\uc758 \uc0ac\uc6a9\uc790 \uae30\ubc18\uacfc \uae34\ubc00\ud558\uac8c \uc5f0\uacb0\ub418\uace0 \ud3d0\uc1c4\ub41c \ub124\ud2b8\uc6cc\ud06c \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c\ub294 \ub9ac\ud14c\uc77c\uc0ac \uc0ac\uc774\ud2b8, \ub9e4\uccb4\uc0ac \ud50c\ub7ab\ud3fc, \ube14\ub85c\uadf8, \uc571 \ub4f1\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc811\uadfc\ud558\uace0 \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud328\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc740 \ub9e4\ub825\uc801\uc778 \uc635\uc158\uc77c \uc218 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":19450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[559],"class_list":{"0":"post-19446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-solution-ad-trust-and-safety","9":"criteo-topic-privacy"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \uc678\ubd80\ub85c \uad11\uace0\ub97c \ud655\uc7a5\ud574\uc57c \ud558\ub294 4\uac00\uc9c0 \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"While walled gardens and the open internet both offer benefits, here&#039;s why 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