{"id":19585,"date":"2023-08-14T17:32:50","date_gmt":"2023-08-14T17:32:50","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19585"},"modified":"2023-08-14T17:34:15","modified_gmt":"2023-08-14T17:34:15","slug":"how-were-improving-performance","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/how-were-improving-performance\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624\uc758 \uc131\uacfc \ud5a5\uc0c1 \ubc29\ubc95\uc5d0 \ub300\ud55c \ucd94\uac00 \uc5c5\ub370\uc774\ud2b8"},"content":{"rendered":"<p>\uc5c5\uacc4 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uacfc \uc544\uc774\ub374\ud2f0\ud2f0 \ubb38\uc81c\uac00 \ud30c\ud2b8\ub108\ub4e4\ub85c\ubd80\ud130 \uad11\uace0\uc8fc\uac00 \uae30\ub300\ud558\ub294 \uacb0\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc74c\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubd88\uc548\uc815\ud55c \uacbd\uc81c \uc0c1\ud669\uacfc \ub354 \uc801\uc740 \ub9ac\uc18c\uc2a4\ub85c \ub354 \ud070 \uc131\uacfc\ub97c \ub0b4\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15 \ub610\ud55c \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc740 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud638\uc18c\ud558\uace0 \uc788\uc73c\uba70, \uace0\uac1d\ubd84\ub4e4\uc740 \uc62c\ud574 \ub514\uc9c0\ud138 \uad11\uace0 \ube44\uc6a9\uc774 \uac70\uc758 11% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uc774 \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uba70 \uc5b4\ub824\uc6c0\uc744 \ud5e4\uccd0 \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ud658\uacbd \uc18d\uc5d0\uc11c \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d, \ud06c\ub9ac\ud14c\uc624\ub294 R&amp;D \ub178\ub825\uc744 \ud655\ub300\ud558\uace0 \ucca8\ub2e8 \uba38\uc2e0 \ub7ec\ub2dd\uacfc AI \uae30\uc220\uc744 \ud1b5\ud569\ud558\uc5ec \uae30\uc220 \uc2a4\ud0dd\uc758 \uc5ec\ub7ec \ubd80\ubd84\uc744 \uac1c\uc120\ud558\uba70 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298 \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\uae08\uae4c\uc9c0 \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud574 \uc654\uc73c\uba70, \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74 \uc5b4\ub5a4 \uc870\uce58\ub97c \uc120\uc81c\uc801\uc73c\ub85c \ucde8\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\ub824\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>Criteo\uc758 \ucd5c\uc2e0 \ud601\uc2e0\uacfc \uc131\uacfc<\/strong><\/h2>\n<p>\uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4, \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud3ec\ub9f7, \uc544\uc774\ub374\ud2f0\ud2f0-\uc99d\uba85 \uc194\ub8e8\uc158, \uadf8\ub9ac\uace0 \uc131\uacfc \ud5a5\uc0c1\uc744 \uc704\ud55c \uc5ec\ub7ec \uc870\uce58\ub97c \uc81c\uacf5\ud574\uc628 \uac83 \uc774\uc678\uc5d0\ub3c4, \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\ub09c 6\uac1c\uc6d4 \ub3d9\uc548 \uc0c1\ud488 \ucd94\ucc9c \ubc0f \ud2b8\ub798\ud53d \ud655\ubcf4 \ubaa8\ub378\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 AI \uae30\uc220\uc744 10\uc5ec \ucc28\ub840 \uc5c5\ub370\uc774\ud2b8\ud588\uc2b5\ub2c8\ub2e4. \ub355\ubd84\uc5d0 \uc77c\ubd80 \ud074\ub77c\uc774\uc5b8\ud2b8\ub294 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud3c9\uade0 10% \ud5a5\uc0c1\uc2dc\ud0a4\uace0 ROI\ub97c \ucd5c\ub300 25% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc218\uc900\uc758 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \uc0dd\uc131\ud615 AI\uc778 GPT AI\ub97c \uad6c\ub3d9\ud558\ub294 \uc815\uad50\ud55c \uae30\uc220\uc778 \uace0\uae09 AI \uc5d4\uc9c4 \ubc0f \ubca1\ud130 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc758 \uc5ed\ub7c9\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c \ubd84\uae30\uc5d0\ub294 \uc774\ubbf8 \uc81c\ud488 \ub77c\uc778\uc758 \uc8fc\uc694 \ubd80\ubd84\uc744 \uac15\ud654\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 \uc774 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ucea0\ud398\uc778 \ub9ac\ud0c0\uac9f\ud305\uc5d0 \uc801\uc6a9\ud558\uc5ec <a href=\"https:\/\/www.criteo.com\/kr\/blog\/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology\/\">\ubaa8\ub4e0 \ucc38\uc5ec \uba54\ud2b8\ub9ad\uc744 \ud5a5\uc0c1\ud558\ub294 \ubc29\ubc95<\/a>\uc744 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\uac04 \uc774\ub904\uc9c4 \uac1c\uc120 \uc0ac\ud56d\uacfc \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc774\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc790\uc138\ud788 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ud5a5\uc0c1\ub41c \uc0ac\uc6a9\uc790 \ub9de\ucda4\ud654:<\/h2>\n<p>AI \uc54c\uace0\ub9ac\uc998\uc5d0 \uae30\ub2a5\uacfc \uc2e0\ud638\ub97c \ucd94\uac00\ud558\uc5ec \ubcf4\ub2e4 \uc815\ud655\ud55c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uace0 \ud2b9\uc815 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uacfc \uad00\ub828\ub41c \uc0c1\ud488\uc744 \uc815\ud655\ud788 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc54c\uace0\ub9ac\uc998\uc740 \uc5bb\uc5b4\uc9c4 \uc815\ubcf4\ub97c \ud5a5\ud6c4 \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790\ub4e4\uc774 \uad00\uc2ec\uc744 \uac00\uc7a5 \ub9ce\uc774 \uac00\uc9c8\ub9cc\ud55c \uc0c1\ud488\uacfc \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud65c\uc6a9 \ubc29\ubc95:\n<ul>\n<li>\uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\uac00 \uc788\ub294 \uacbd\uc6b0 <a href=\"https:\/\/www.criteo.com\/kr\/digital-ad-formats\/#dynamic\">\ub2e4\uc774\ub098\ubbf9<\/a>, <a href=\"https:\/\/www.criteo.com\/kr\/digital-ad-formats\/#showcase\">\uc1fc\ucf00\uc774\uc2a4<\/a>, <a href=\"https:\/\/www.criteo.com\/kr\/digital-ad-formats\/#adaptive\">\uc5b4\ub311\ud2f0\ube0c<\/a> \uad11\uace0 \ud3ec\ub9f7\uc744 \ud65c\uc6a9\ud574 \uc2e0\uc0c1\ud488 \ucd94\uac00 \uae30\ub2a5\uc744 \uc2e0\uc18d\ud558\uac8c \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \ucd94\ucc9c\uc758 \uad00\ub828\uc131\uc744 \uadf9\ub300\ud654\ud558\uace0 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\uac1c\uc120\ub41c \uc0ac\uc6a9\uc790 \ud0c0\uac9f\ud305:<\/h2>\n<p>\uac01 \uc0ac\uc6a9\uc790\uc758 \ud5a5\ud6c4 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ub354 \uc798 \uc608\uce21\ud560 \uc218 \uc788\ub3c4\ub85d \uc54c\uace0\ub9ac\uc998\uc744 \uc5c5\ub370\uc774\ud2b8\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ub7ec \ucea0\ud398\uc778\uc758 \ud0c0\uac9f\ud305 \ub300\uc0c1\uc774 \ub420 \uc218 \uc788\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ucc28\uc775\uac70\ub798\uc5d0\uc11c \ud3c9\uac00\ubc1b\ub294 \ubc29\ubc95\uc744 \uc870\uc815\ud568\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790 \uae30\ubc18 \uc785\ucc30\uc758 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud65c\uc6a9 \ubc29\ubc95:\n<ul>\n<li>\uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ud3ec\ucc29\ud558\ub294 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud480 \ud37c\ub110 \uc804\ub7b5\uc744 \uc0c1\uc2dc \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\ud5a5\uc0c1\ub41c \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \uc131\uacfc:<\/h2>\n<p>\uc785\ucc30 \uc54c\uace0\ub9ac\uc998\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub97c \ub3d9\uc77c\ud55c \ucea0\ud398\uc778\uc5d0 \uc7a5\uae30\uac04 \uc720\uc9c0\ud568\uc73c\ub85c\uc368 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9ac\ud0c0\uac9f\ud305\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc8fc\uc9c0 \uc54a\uace0 \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud65c\uc6a9 \ubc29\ubc95:\n<ul>\n<li>\ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \ud559\uc2b5\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4! AI\uc640 ML(\uba38\uc2e0\ub7ec\ub2dd)\uc758 \uac15\ub825\ud55c \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uc5ec\ub7ec\ubd84 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \ucc28\uc138\ub300 \uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac\uace0\uac1d \ubc1c\uad74 \ucea0\ud398\uc778 \uac19\uc740 \uc790\ub3d9\ud654\ub41c \uc804\ub7b5\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uacfc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ud2b9\uc815 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uac00 \uc788\ub294 \uacbd\uc6b0, \ud55c \ud574\uc758 \uc911\uc694\ud55c \uc2dc\uae30\uc5d0 \ub9de\ucda4\ud654\ub41c \uc624\ub514\uc5b8\uc2a4\ub098 \uc2dc\uc988\ub110 \uc624\ub514\uc5b8\uc2a4 \uac19\uc740 \ud0c0\uac9f\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ucd94\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\ud5a5\uc0c1\ub41c \ucea0\ud398\uc778 \ud6a8\uc728\uc131:<\/h2>\n<p>\uac01 \uace0\uac1d\uc758 \uace0\uc720 \uc18d\uc131 \uc0ac\uc591\uc744 \uace0\ub824\ud558\uc5ec \uc54c\uace0\ub9ac\uc998 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud559\uc2b5 \ubaa8\ub378\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uc0ac\uc774\ud2b8 \ubc29\ubb38 \ubc0f \ub9e4\ucd9c\uc744 \uc608\uce21\ud558\ub294 \ub2a5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud65c\uc6a9 \ubc29\ubc95:\n<ul>\n<li>CPC \uae30\ubc18 \uc785\ucc30 \uad00\ub9ac\uac00 \uc544\ub2c8\ub77c, \ubaa9\ud45c \ub610\ub294 \uc608\uc0b0\uc5d0 \uae30\ubc18\ud55c \uc790\ub3d9 \uc785\ucc30\uc744 \uc0ac\uc6a9\ud574 \uad11\uace0 \uc138\ud2b8 \ube44\uc6a9\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0 \uc138\ud2b8\uc5d0\uc11c \ubd88\ud544\uc694\ud55c \uc81c\ud55c\uc744 \uc81c\uac70\ud558\uc5ec, AI \uc5d4\uc9c4\uc774 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc2e0\uaddc \uace0\uac1d\uacfc \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \uad00\ub828\uc131\uc744 \uc81c\uacf5\ud558\uace0, \uc758\ubbf8 \uc788\ub294 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\uba70, \uace0\uac1d\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc124\uc815\uc744 \uc874\uc911\ud558\uba74\uc11c \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\uae08\uae4c\uc9c0 \ucde8\ud55c \uc774\ub7ec\ud55c \uc870\uce58\ub4e4\uc774 \ud604\uc7ac\uc640 \ubbf8\ub798\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uac83\uc774\ub77c\uace0 \ud655\uc2e0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ud06c\ub9ac\ud14c\uc624 <a 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