{"id":19590,"date":"2023-08-14T18:11:06","date_gmt":"2023-08-14T18:11:06","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19590"},"modified":"2023-11-01T15:51:27","modified_gmt":"2023-11-01T15:51:27","slug":"creative-ads-to-grow-audience","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/","title":{"rendered":"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7"},"content":{"rendered":"<p>\uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\ub85c\uc7a1\uc73c\ub824\uba74 \uc801\uc808\ud55c \uad11\uace0 \uc18c\uc7ac \uacbd\ud5d8\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774 \ud070 \ucc28\uc774\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \uc5ec\ub7ec \uac00\uc9c0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\uc744 \uc0ac\uc6a9\ud574, \uad11\uace0\uc8fc\ub294 \uccab \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uac70\ub098 \uae30\uc874 \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \uc7a5\uae30\uc801\uc73c\ub85c \ud655\ubcf4\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/customer-acquisition-strategies-to-attract-audiences\/\">\uc2e0\uaddc\uace0\uac1d \ud655\ubcf4<\/a> \ubc0f <a href=\"https:\/\/www.criteo.com\/kr\/blog\/customer-retention-strategies-for-lifetime-value\/\">\uae30\uc874\uace0\uac1d \uc720\uc9c0<\/a> \ubaa9\ud45c\uc5d0 \uc801\ud569\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ucc3e\ub294 \uad11\uace0\uc8fc\ub294 \ub2e4\uc591\ud55c \uc2e4\ud5d8\uc744 \ud574\ubd04\uc73c\ub85c\uc368 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \ud30c\uc545\ud558\uace0 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud06c\ub9ac\ud14c\uc624\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7 \uac00\uc774\ub4dc<\/strong><\/h2>\n<p><strong>\ube44\ub514\uc624 \uad11\uace0<\/strong>\ub294 \ube0c\ub79c\ub4dc\uc758 \ube44\ub514\uc624 \uc560\uc14b\uc744 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778 \uba54\uc2dc\uc9c0\ub97c \uac15\uc870\ud558\uac70\ub098 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uc774 \ud3ec\ub9f7\uc740 \uc2e0\uaddc\uace0\uac1d\uacfc \uae30\uc874\uace0\uac1d\uc758 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)\ub97c \ud1b5\ud574, \ube0c\ub79c\ub4dc\ub294 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\uace0 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud558\uba70 \uc815\ubcf4\ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-19590-1\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-01.mp4?_=1\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-01.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-01.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal3\" style=\"margin-bottom: 24.0pt; background: white;\"><b><span style=\"color: black;\">\ub2e4\uc774\ub098\ubbf9 \uad11\uace0<\/span><\/b><span style=\"color: black;\">\ub294 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\ub97c \ud65c\uc6a9\ud574 \uac01 \uace0\uac1d\uc758 \uacbd\ud5d8\uc5d0 \ub9de\uac8c \ucf58\ud150\uce20\uc640 \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud558\uc5ec \uc804\ud658\uc728\uc744 \ub192\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/dco\/\"><span style=\"color: #006cd6; text-decoration: none; text-underline: none;\">Dynamic Creative Optimization+(DCO+)<\/span><\/a>\ub294 \uad11\uace0\uc8fc\uac00 \uad11\uace0\uc758 \ub8e9\uc564\ud544\uc744 \uac1c\uc120\ud558\uace0, \ub514\uc2a4\ud50c\ub808\uc774, \uc18c\uc15c \ubc0f \ub124\uc774\ud2f0\ube0c \uac8c\uc7ac\uc704\uce58 \ub4f1 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc801\uc808\ud55c \uad11\uace0 \uc694\uc18c \uc870\ud569\uc744 \uc18c\ube44\uc790\uc5d0\uac8c \ud45c\uc2dc\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub2e4\uc774\ub098\ubbf9 \uad11\uace0 \ud3ec\ub9f7\uc740 \uac01 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uad00\uc2ec\uc0ac\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uc5ec \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 \uc815\uc801\uc778 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \ub300\ube44 150% \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19590-2\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-02.mp4?_=2\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-02.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-02.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal2\" style=\"background: white;\"><b>\uc1fc\ucf00\uc774\uc2a4(Showcase) \uad11\uace0<\/b>\ub294 \ubc18\uc751\ud615 \uad11\uace0\uc758 \uc774\uc810\uacfc \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\uc758 DCO+ \uae30\uc220\uc744 \ud65c\uc6a9\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uac00 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc774\ubbf8\uc9c0\ub098 \ube44\ub514\uc624\ub97c \uacb0\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774 \ud3ec\ub9f7\uc744 \uc0ac\uc6a9\ud558\uba74 \ubca0\uc2a4\ud2b8 \uc140\ub7ec, \uc2e0\uc0c1\ud488 \ub610\ub294 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\uc758 \ud2b9\uc815 \uc0c1\ud488 \ucd94\ucc9c\uacfc \ud568\uaed8 \ud504\ub85c\ubaa8\uc158 \ub610\ub294 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uac80\ud1a0 \uacb0\uacfc(\uc608: \uc6f9 \ud2b8\ub798\ud53d, \uc870\ud68c, \ud074\ub9ad \ub4f1)\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19590-3\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-03.mp4?_=3\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-03.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-03.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal2\" style=\"background: white;\"><b>\uc5b4\ub311\ud2f0\ube0c(Adaptive) \uad11\uace0<\/b>\ub294 \ubaa8\ub4e0 \ub9e4\uccb4\uc0ac\uc758 \uad11\uace0 \uacf5\uac04\uc5d0 \ub9de\uac8c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0, \ube44\ub514\uc624 \ubc0f \uba54\uc2dc\uc9c0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc1fc\ucf00\uc774\uc2a4 \uad11\uace0\ub098 \ub2e4\uc774\ub098\ubbf9 \uad11\uace0\uc640\ub294 \ub2ec\ub9ac, \uc5b4\ub311\ud2f0\ube0c \uad11\uace0\ub294 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5b4\ub311\ud2f0\ube0c \uad11\uace0\ub294 \uc804\uccb4 \ub514\uc2a4\ud50c\ub808\uc774\uc640 \ub124\uc774\ud2f0\ube0c \uac8c\uc7ac\uc704\uce58\uc5d0\uc11c \ubc18\uc751\ud615 \uad11\uace0\uc758 \uc774\uc810\uacfc DCO+ \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc5b4\ub311\ud2f0\ube0c \uad11\uace0\ub294 \uc774\ubbf8\uc9c0 \uad11\uace0\ub97c \uc2e4\ud5d8\ud574 \ubcf4\uace0, \uc0c1\ud488 \ucd9c\uc2dc\ub098 \ucfe0\ud3f0 \ub4f1 \ud61c\ud0dd\uc73c\ub85c \ub2e8\uace8 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc7ac\uc720\ub3c4\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778\uc5d0\uc11c \ub2e4\uc591\ud55c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub824\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc801\ud569\ud569\ub2c8\ub2e4. \uc5b4\ub311\ud2f0\ube0c \uad11\uace0\uac00 \ud3ec\ud568\ub41c \ucea0\ud398\uc778\uc740 \uc815\uc801 \uad11\uace0\ub85c \uc9c4\ud589\ud558\ub294 \ucea0\ud398\uc778 \ub300\ube44 \ud074\ub9ad\ub960\uc774 14%, \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uc740 30%, \ub3c4\uba54\uc778 \ub3c4\ub2ec \ube44\uc728\uc740 18%\uac00 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19590-4\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-04.mp4?_=4\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-04.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-04.mp4<\/a><\/video><\/div>\n<p><strong>\ub9ac\uce58 \ubbf8\ub514\uc5b4 \uad11\uace0<\/strong>\ub294 \ube44\ub514\uc624, \uc774\ubbf8\uc9c0, \uc0c1\ud488 \ubc0f \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc870\ud569\ud574 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uacfc \uc0c1\ud638 \uc791\uc6a9\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 360\ub3c4 \ubdf0, \uc2a4\uc640\uc774\ud551, \uc2a4\ud06c\ub864, \uac80\uc0c9, \ub9ac\ub4dc \ud3fc \ub4f1 \uc7a0\uc7ac \uace0\uac1d\uc758 \ub208\uae38\uc744 \ub044\ub294 \ub370 \ud544\uc694\ud55c\u00a0 \ubaa8\ub4e0 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9ac\uce58 \ubbf8\ub514\uc5b4 \uad11\uace0\ub294 \uc2e0\uaddc\uace0\uac1d\uc740 \ubb3c\ub860 \uae30\uc874\uace0\uac1d\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \uc6f9 \ubdf0\ub098 \uc0ac\uc774\ud2b8 \ubc29\ubb38 \uac19\uc740 \ud2b8\ub798\ud53d \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uba70, \uc0c1\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19590-5\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-05.mp4?_=5\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-05.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-05.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal2\" style=\"background: white;\"><b>\uc774\ubbf8\uc9c0 \uad11\uace0<\/b>\ub294 \uc0ac\uc804 \uad6c\ucd95\ub41c \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud574 \uad11\uace0\uc8fc\uac00 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc5b4\ub5bb\uac8c \uc804\ub2ec\ud560\uc9c0 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc18c\uc7ac\ub97c \uc644\uc804\ud558\uac8c \uc81c\uc5b4\ud560 \uc218 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \ud06c\uae30\uc758 \uc815\uc9c0 \uc774\ubbf8\uc9c0 \ub610\ub294 \uc560\ub2c8\uba54\uc774\uc158 \uc774\ubbf8\uc9c0\ub85c \uad6c\uc131\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc804\ub7b5\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uae30\uc220\ub85c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud6a8\uacfc \uadf9\ub300\ud654<\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0 \ucea0\ud398\uc778\uc5d0 \ud65c\ub825\uc744 \ubd88\uc5b4 \ub123\uc744 \uc218 \uc788\ub294 \uad11\uace0 \ud3ec\ub9f7\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><u>\ud544\uc694\uc5d0 \ub530\ub77c \ud074\ub9ad\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uad11\uace0\ub97c \uace0\ub974\uac8c \ub85c\ud14c\uc774\uc158\ud569\ub2c8\ub2e4. <\/u>\ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uc744 \uc2e4\ud5d8\ud574\ubcf4\ub824\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/ai-engine\/\">AI \uc5d4\uc9c4<\/a>\uc744 \uc0ac\uc6a9\ud574 \uc5ec\ub7ec \ud3ec\ub9f7(\uc608: \uc774\ubbf8\uc9c0 \uad11\uace0 vs. \uc5b4\ub311\ud2f0\ube0c \uad11\uace0)\ubcc4\ub85c \ud074\ub9ad\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \uad11\uace0 \ud53c\ub85c\ub97c \uc904\uc774\uae38 \uc6d0\ud558\ub294 \uad11\uace0\uc8fc\ub294 \uad11\uace0 \ud3ec\ub9f7\uc744 \uace0\ub974\uac8c \ub85c\ud14c\uc774\uc158\ud558\uc5ec \uc2e4\ud5d8\ud574\ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><u>\uad11\uace0 \uac8c\uc7ac \uc804\ub7b5\uc5d0\uc11c \uad11\uace0 \uc2dc\ud000\uc2f1 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. <\/u>\ud06c\ub9ac\ud14c\uc624\uc758 \uad11\uace0 \uc2dc\ud000\uc2f1 \uc194\ub8e8\uc158\uc740 \ucd5c\uc801\uc758 \uad11\uace0 \ud3ec\ub9f7\uc744 \uc2dd\ubcc4\ud558\uace0 \ub2e8\uc77c \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5f0\uacb0\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. DCO+\ub85c \uc9c0\uc6d0\ub418\ub294 \uad11\uace0 \uc2dc\ud000\uc2f1\uc740 \uc804\ub7b5\uc801 \uad11\uace0 \uc2a4\ud1a0\ub9ac\ub77c\uc778\uc744 \uc0ac\uc6a9\ud574 \ube0c\ub79c\ub4dc \ub0b4\ub7ec\ud2f0\ube0c\ub97c \ub9c8\uc2a4\ud130\ud558\uace0, \uad11\uace0 \ud3ec\ub9f7\uc744 \ud63c\ud569\ud574 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uba70, \uc0ac\uc6a9\uc790\ub2f9 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc218\uc640 \uc21c\uc11c\ub97c \uc81c\uc5b4\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uad11\uace0 \uc2dc\ud000\uc2f1\uc740 \uc774\uc81c \ube44\ub514\uc624 \uad11\uace0\ub3c4 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><u>\ub2e4\uc774\ub098\ubbf9 \uaddc\uce59\uc774 \ud3ec\ud568\ub41c \uba54\uc2dc\uc9c0 \uccb4\uacc4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/u> \ud06c\ub9ac\ud14c\uc624\uc758 Creative Decision Tree Builder\ub294 DCO+\uc640 \ub3d9\uc801 \uaddc\uce59\uc744 \uc0ac\uc6a9\ud574 \uac01 \uace0\uac1d\uc758 \uc0c1\ud669\uc744 \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778 \ub0b4\ub7ec\ud2f0\ube0c\uc5d0 \ub9de\ub294 \uba54\uc2dc\uc9c0\uc640 \uad11\uace0 \uc18c\uc7ac \ubcc0\ud615\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. Creative Decision Tree Builder\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d \uc5ec\uc815\uc758 \ubcf5\uc7a1\ud55c \uacbd\ub85c\uc640 \ub3d9\uc801 \ud750\ub984\uc744 \uc27d\uac8c \uc5f0\uacb0\ud560 \uc218 \uc788\uc73c\uba70, \ud558\ub8e8\uc758 \uc2dc\uac04\ub300\uc640 \uc694\uc77c \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc62c\ubc14\ub978 \uad11\uace0\ub85c \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud06c\ub9ac\ud14c\uc624\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \uc18c\uc7ac\ub97c \uc9c1\uc811 \ud655\uc778\ud574\ubcf4\uc138\uc694<\/strong><\/h2>\n<p>\uac01 \uace0\uac1d\uc5d0\uac8c \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\uac00 \ub2f4\uae34 \uc801\uc808\ud55c \uad11\uace0\ub97c \uc801\uc2dc\uc5d0 \uc81c\uacf5\ud558\uc5ec \uc18c\ube44\uc790 \uc5ec\uc815\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4\ub85c \uc9c0\uc6d0\ub418\ub294 \ub2e4\uc591\ud558\uace0 \ub9e4\ub825\uc801\uc778 \uad11\uace0 \ud3ec\ub9f7\uc744 \uc0ac\uc6a9\ud574 \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uac01 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \uc0c1\ud488 \ubc1c\uacac \uba54\uc2dc\uc9c0\ub97c \ud65c\uc6a9\ud558\ub294 \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0 \uacbd\ud5d8\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uacfc \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc6d0\ud558\uc2dc\uba74, \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00<\/a>\uc5d0\uac8c \ubb38\uc758\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\uc758 \uc2e4\uc81c \uc608\uc2dc\ub97c \uacbd\ud5d8\ud574\ubcf4\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/ad-gallery\/\">\uc560\ub4dc \uac24\ub7ec\ub9ac<\/a>\ub97c \ubc29\ubb38\ud558\uc2dc\uba74 \ud5a5\ud6c4 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uc601\uac10\uc744 \uc8fc\ub294 \ub2e4\uc591\ud55c \uad11\uace0 \uc0d8\ud50c\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\ub85c\uc7a1\uc73c\ub824\uba74 \uc801\uc808\ud55c \uad11\uace0 \uc18c\uc7ac \uacbd\ud5d8\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774 \ud070 \ucc28\uc774\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \uc5ec\ub7ec \uac00\uc9c0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\uc744 \uc0ac\uc6a9\ud574, \uad11\uace0\uc8fc\ub294 \uccab \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uac70\ub098 \uae30\uc874 \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \uc7a5\uae30\uc801\uc73c\ub85c \ud655\ubcf4\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \ubc0f \uae30\uc874\uace0\uac1d \uc720\uc9c0 \ubaa9\ud45c\uc5d0 \uc801\ud569\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ucc3e\ub294 \uad11\uace0\uc8fc\ub294 \ub2e4\uc591\ud55c \uc2e4\ud5d8\uc744 \ud574\ubd04\uc73c\ub85c\uc368 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \ud30c\uc545\ud558\uace0 \ucd5c\uace0\uc758 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":19591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[559],"class_list":{"0":"post-19590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-14T18:11:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-01T15:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Elizabeth Kim\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\"\n\t            },\n\t            \"headline\": \"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\",\n\t            \"datePublished\": \"2023-08-14T18:11:06+00:00\",\n\t            \"dateModified\": \"2023-11-01T15:51:27+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/\"\n\t            },\n\t            \"wordCount\": 117,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\",\n\t            \"keywords\": [\n\t                \"Ad Tech\",\n\t                \"Commerce Media\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\"\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\",\n\t            \"width\": 2048,\n\t            \"height\": 1306\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\",\n\t            \"name\": \"Elizabeth Kim\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/bfeebac796706c7063356f7121287822\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg\",\n\t                \"caption\": \"Elizabeth Kim\"\n\t            },\n\t            \"description\": \"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/elizabkim\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/elizabeth\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7 | KR - Criteo","description":"\ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/","og_locale":"ko_KR","og_type":"article","og_title":"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7 | KR - Criteo","og_description":"\ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\ub4e4\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/","og_site_name":"KR - Criteo","article_published_time":"2023-08-14T18:11:06+00:00","article_modified_time":"2023-11-01T15:51:27+00:00","og_image":[{"width":2048,"height":1306,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Elizabeth Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Kim","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/"},"author":{"name":"Elizabeth Kim","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0"},"headline":"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7","datePublished":"2023-08-14T18:11:06+00:00","dateModified":"2023-11-01T15:51:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/"},"wordCount":117,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","keywords":["Ad Tech","Commerce Media"],"articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/08\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","width":2048,"height":1306},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/creative-ads-to-grow-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\uc7a0\uc7ac\uace0\uac1d \ud655\ub300\ub97c \uc704\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0","name":"Elizabeth Kim","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/bfeebac796706c7063356f7121287822","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg","caption":"Elizabeth Kim"},"description":"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.","sameAs":["https:\/\/www.linkedin.com\/in\/elizabkim"],"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/elizabeth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=19590"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19590\/revisions"}],"predecessor-version":[{"id":19633,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/19590\/revisions\/19633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/19591"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=19590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=19590"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=19590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}