{"id":19599,"date":"2023-08-14T23:05:06","date_gmt":"2023-08-14T23:05:06","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19599"},"modified":"2023-08-21T13:48:12","modified_gmt":"2023-08-21T13:48:12","slug":"the-multifaceted-solution-for-addressability-what-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-multifaceted-solution-for-addressability-what-marketers-need-to-know\/","title":{"rendered":"\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\ub97c \uc704\ud55c \ub2e4\uac01\uc801\uc778 \uc194\ub8e8\uc158: \ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d"},"content":{"rendered":"

\uc800\ud76c \uace0\uac1d\uc0ac\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \ud558\ub294 \uc9c8\ubb38 \uac00\uc6b4\ub370 \ud558\ub098\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0\uc774 \uc911\ub2e8\ub41c \ud6c4 \uc5b4\ub5bb\uac8c \uad11\uace0 \ud658\uacbd\uc744 \ud5e4\uccd0 \ub098\uac00\uc57c \ud560 \uac83\uc778\uac00 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc778\ud130\ub137 \ucd08\ucc3d\uae30\ubd80\ud130 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba70, \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \ucc38\uc5ec\uc790\ub4e4\uc774 \uc11c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uc218\ub2e8\uc73c\ub85c ‘\uacf5\ud1b5 \uc5b8\uc5b4’\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacf5\ud1b5 \uc5b8\uc5b4\uc5d0 \ub300\ud55c \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uc2dc\uc791\ub418\uc5c8\uc73c\uba70, 2024\ub144\uae4c\uc9c0 \ub2e8\uacc4\uc801\uc73c\ub85c \uc644\uc804\ud788 \uc911\ub2e8\ub418\uc5b4 \ub9c8\ucf00\ud130\uac00 \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc0ac\ub77c\uc9c8 \uc704\ud5d8\uc5d0 \ucc98\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc801\uc808\ud558\uace0 \ub2e4\uba74\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74, \ub354 \uac15\ub825\ud55c \uc2e4\ud604 \uac00\ub2a5\ud55c \ubbf8\ub798\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c \ub0a8\uc544 \uc788\ub294 \uc9c8\ubb38\uc740 \uacf5\ud1b5 \uc5b8\uc5b4\uac00 \uc0ac\ub77c\uc9c0\uba74 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc18c\ube44\uc790\uc640 \uc5b4\ub5bb\uac8c \uc18c\ud1b5\ud560 \uac83\uc778\uac00 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc591\ud55c \uc0c8\ub85c\uc6b4 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158\ub4e4\uc5d0 \uc2e0\uc911\ud558\uac8c \ud22c\uc790\ub97c \ud574\uc654\uc73c\uba70, \uac01 \uc194\ub8e8\uc158\uc740 \uc804\uccb4 \uc0dd\ud0dc\uacc4\ub97c \uc704\ud574 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uaddc\ubaa8, \uc815\ud655\uc131, \uacbd\uc81c\uc131\uc5d0 \ub300\ud55c \ud30c\ud2b8\ub108\ub4e4\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud30c\ud2b8\ub108\ub4e4\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uae30 \uc704\ud574 \uc900\ube44\ud55c \uc804\ub7b5\uacfc \uc81c\ud488\uc5d0 \ud655\uc2e0\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc5d0\uc11c\ub294 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\uc5d0 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud574\uc57c \ud560\uc9c0\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc124\uba85\ud574\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec \u2018\ucfe0\ud0a4 \ub300\uc751\uc548\u2019\uc758 \uc874\uc7ac<\/h3>\n

\ud06c\ub86c(Chrome)\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud558\uaca0\ub2e4\ub294 \uad6c\uae00(Google)\uc758 \ubc1c\ud45c\uac00 \ub098\uc628 \ud6c4, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uadf8 \ub300\uc548\uc73c\ub85c \uace0\uc720 \uc2dd\ubcc4\uc790 \uc0ac\uc6a9\uc744 \ub450 \ubc30\ub85c \ub298\ub838\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uc0c1\ud669\uc5d0\uc11c, \uc6b0\ub9ac\ub294 \u2018\ucfe0\ud0a4\uc758 \ub2e8\uc77c \ub300\uc548\u2019\uc744 \ubaa8\uc0c9\ud558\uc9c0 \uc54a\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84 \uc774\ub7ec\ud55c \uc2dd\ubcc4\uc790\ub294 \ud655\ub960\uc801\uc774\uba70 \uac8c\uc774\ud2b8\ud0a4\ud37c \ubc0f \ucd94\uac00 \ube0c\ub77c\uc6b0\uc800 \uc81c\ud55c\uc5d0 \uc758\uc874\ud558\uae30 \ub54c\ubb38\uc5d0, \ubaa8\ub4e0 \uad00\ub828 \ub2f9\uc0ac\uc790\ub4e4\uc5d0\uac8c \uc9c0\uc18d \uac00\ub2a5\ud55c \ub300\uc548\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc740 \ub2e8\uc77c \uc870\uc9c1\uc758 \ubc94\uc704 \ub0b4\uc5d0\uc11c \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0(\uc8fc\uc18c\uc9c0\uc815 \uc5ed\ub7c9)\ub97c \uadf9\ub300\ud654\ud558\uc9c0\ub9cc, \ub098\uba38\uc9c0 \uc0dd\ud0dc\uacc4\uc640 \uc0c1\ud638 \uc6b4\uc6a9\uc774 \ub418\uc9c0 \uc54a\uc544 \uaddc\ubaa8 \ud655\uc7a5\uc5d0 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. <\/strong>\uc2dd\ubcc4\uc790\uac00 \uc0c1\ud638 \uc6b4\uc6a9\ub418\uc9c0 \uc54a\ub294 \ud55c, \uac01 \uc870\uc9c1\uc774 \uace0\uc720\ud55c \u2018\uc5b8\uc5b4\u2019\ub97c \uc0ac\uc6a9\ud558\uac8c \ub418\uc5b4 \uc5c5\uacc4 \ubd84\uc5f4\uc774 \uc57c\uae30\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\ub294 \ube0c\ub79c\ub529\ub41c \ub2e8\uc77c \uc2dd\ubcc4\uc790\uc5d0 \ub2ec\ub824 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud655\uc7a5 \uac00\ub2a5\ud558\uace0 \uc624\ud508\uc18c\uc2a4\uc774\uba70 \uc18c\ube44\uc790\uc758 \ub3d9\uc758\uac00 \uc788\uc5b4\uc57c \ud558\ub294 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub420 \uac83\uc785\ub2c8\ub2e4. <\/strong>\ub9c8\ucf00\ud305 \ubaa9\uc801\uc73c\ub85c \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uacf5\uc720\ud558\ub294 ‘\uc5b4\ub4dc\ub808\uc11c\ube14’ \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, \ud5a5\ud6c4\uc5d0\ub294 \uc778\uc2dd\ub41c ID\uac00 \uc5c6\ub294 ‘\ube44-\uc5b4\ub4dc\ub808\uc11c\ube14’ \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uac8c \ud574\uc8fc\ub294, \ube44-\uc544\uc774\ub374\ud2f0\ud2f0 \ub3c4\ucd9c \uc194\ub8e8\uc158\ub3c4 \ud1b5\ud569\ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740 \uc804\uccb4 \uc218\uc694\ub9dd\uacfc \uacf5\uae09\ub9dd\uc5d0\uc11c \uae30\ub2a5\uc744 \ubc1c\ud718\ud558\uc5ec \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \ud070 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \ub9c8\ucf00\ud130\uac00 \ub354 \uac15\ub825\ud55c \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\uac00 \uc804\uc9c4\ud558\uae30 \uc704\ud55c \ub354 \ub098\uc740 \uacbd\ub85c<\/h3>\n

\ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uac10\uc548\ud574, \ub9c8\ucf00\ud130\ub294 \ud0c0\uac9f \uad11\uace0\ub97c \uc0ac\uc6a9\ud574 \uc9c1\uc811\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\ub294 \uc18c\ube44\uc790\uc640 \uc811\uadfc\ud560 \uc218 \uc5c6\ub294 \uc18c\ube44\uc790 \ubaa8\ub450\uc640 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\ucc28\uc6d0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc758 \ud575\uc2ec\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ub9e4\uce6d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc\ub294 \uc790\uc0ac\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ucee8\ud14d\uc2a4\ud2b8 \uc2e0\ud638\ub97c \ud3ec\ud568\ud55c \ub2e4\ub978 \ub370\uc774\ud130 \uc138\ud2b8\uc640 \ud1b5\ud569\ud558\uc5ec \uc790\uc0ac\uc758 \ub370\uc774\ud130\ub97c \uac15\ud654\ud558\uace0, \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \ub354 \uae4a\uc774 \uc774\ud574\ud558\uba70, \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc740 \uc775\uba85 \ucc98\ub9ac\ub41c ID\ub85c, \uac1c\uc778 \uc18c\ube44\uc790\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uace0 \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \uacf5\ud1b5\ub41c \uc218\ub2e8\uc744 \uc81c\uacf5\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uae30\uc220\uc801\uc778 \u2018\uac00\uba85\u2019\uc758 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uc5ec \ub9c8\ucf00\ud130\uac00 \uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc18c\ube44\uc790\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \ub370\uc774\ud130 \uc138\ud2b8\uac00 \ubcf5\uc7a1\ud55c \ud1b5\ud569\uc774\ub098 \ud30c\ud2b8\ub108 \uad6c\ucd95 \uc5c6\uc774 \ud1b5\uc2e0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc720\uc77c\ud55c \ubc94\uc6a9 \ub3c4\uad6c\ub85c, \uac04\ub2e8\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc694\uc640 \uacf5\uae09 \uc804\ubc18\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ub9e4\uce58\uc2dc\ud0b4\uc73c\ub85c\uc368, \ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc740 \ud1b5\ud569 ID \uc0dd\ud0dc\uacc4\ub97c \uc0dd\uc131\ud558\uc5ec \ud655\uc7a5\uc744 \uc9c0\uc6d0\ud558\uace0 \ud0c0\uac9f\ud305 \ubc0f \uce21\uc815 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc6a9\uc774\ud558\uac8c \ud558\ub294 \uacf5\ud1b5 \uc5b8\uc5b4\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc77c\ubd80 \uace0\uac1d\ub4e4\uc740 \uc774\ubbf8 \ud574\uc2dc\ub41c \uc774\uba54\uc77c\ub85c \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ubbf8\ub798 \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc778\ud130\ub137\uc758 \uac70\uc758 4\ubd84\uc758 1\uc774 \uc774\ubbf8 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774 \uc791\ub3d9\ud558\ubbc0\ub85c, \ucfe0\ud0a4\ub97c \uc9c0\uc6d0\ud558\uc9c0 \uc54a\ub294 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8\ub97c \ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud06c\ub86c\uacfc \ub2ec\ub9ac, \uc0ac\ud30c\ub9ac(Safari)\uc640 \ud30c\uc774\uc5b4\ud3ed\uc2a4(Firefox)\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 \ucfe0\ud0a4\uac00 \uc9c0\uc6d0\ub429\ub2c8\ub2e4. \ucd5c\uadfc \ud55c \ud074\ub77c\uc774\uc5b8\ud2b8\ub294 \ud30c\uc774\uc5b4\ud3ed\uc2a4\uc640 \uc0ac\ud30c\ub9ac\uc5d0\uc11c \ud574\uc2dc\ub41c \uc774\uba54\uc77c\uc744 \uc0ac\uc6a9\ud574 \uc218\uc775\uc744 52% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uba74\uc801\uc778 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc194\ub8e8\uc158<\/h3>\n

\ud06c\ub9ac\ud14c\uc624 \ud300\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \ub354 \uc774\uc0c1 \uc9c0\uc6d0\ub418\uc9c0 \uc54a\uc744 \uacbd\uc6b0\ub97c \ub300\ube44\ud558\uc5ec, \uc218\ub144\uac04 \uc900\ube44\ub97c \ud574\uc654\uc2b5\ub2c8\ub2e4. \uc804\uc0ac\uc801\uc778 \ud611\ub825\uc744 \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\ub294 \ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \uc5b4\ub4dc\ub808\uc11c\ube14 \uc18c\ube44\uc790\uc640 \ube44-\uc5b4\ub4dc\ub808\uc11c\ube14 \uc18c\ube44\uc790 \ubaa8\ub450\ub97c \uac15\ud654\ud558\uace0 \uc11c\ub85c \uc0c1\ud638 \uc791\uc6a9\ud558\uc5ec \uad00\ub828\uc131\uc744 \ub192\uc774\ub3c4\ub85d \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\ub294 \ub2e4\uba74\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \ucfe0\ud0a4\uac00 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294 \ud658\uacbd\uc5d0\uc11c \uc9c1\uc811\uc801\uc73c\ub85c \uc5b4\ub4dc\ub808\uc11c\ube14 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 <\/strong>\ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ubcf4\uc720\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \uc628\ubcf4\ub529\ud569\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \uacf5\ud1b5 ID(\uc8fc\ub85c \ud574\uc2dc\ub41c \uc774\uba54\uc77c)\ub97c \ud1b5\ud574 \uc5f0\uacb0\ub418\uc5b4 \ub9c8\ucf00\ud130\uac00 \uc18c\ube44\uc790\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc720\uc6a9\ud55c \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub294 \ud30c\ud2b8\ub108\uc758 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4\uc640 \ub370\uc774\ud130 \ubcf4\ud638\ub97c \ubcf4\uc7a5\ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\uac00 \ud2b9\uc815 \uc0c1\ud488 \ub610\ub294 \ube0c\ub79c\ub4dc \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uace0 \ub192\uc740 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uac16\uace0 \uc801\uadf9\uc801\uc73c\ub85c \ud0d0\uc0c9\ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\uc778 ‘\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4(Commerce Audiences)’\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\ub09c 18\ub144 \ub3d9\uc548 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud574 \uc628 \uac15\ub825\ud55c \ucee4\uba38\uc2a4 \uc911\uc2ec AI \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc544\uc90d\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ub610\ud55c \uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Privacy Sandbox) \uc5d0 \uad00\ub828\ud574\uc11c \uad6c\uae00(Google) \ud06c\ub86c\uacfc \ud611\ub825\ud558\uc5ec \uadf8 \ub178\ub825\uc758 \uacb0\uacfc\uac00 \uc815\ud655\uc131, \uaddc\ubaa8 \ubc0f \uc2e4\ud589 \uac00\ub2a5\ud55c \uacbd\uc81c\uc131\uc744 \uc81c\uacf5\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc194\ub8e8\uc158\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub294 \uc6f9\uc744 \uc704\ud55c \ud06c\ub86c\uacfc \uc571\uc744 \uc704\ud55c \uc548\ub4dc\ub85c\uc774\ub4dc \uc0dd\ud0dc\uacc4\uc5d0 \ubaa8\ub450 \uc801\uc6a9\ub429\ub2c8\ub2e4. \ub450 \uac00\uc9c0 \ubaa8\ub450\uc5d0 \ub300\ud574, \uad6c\uae00\uc740 TOPICs \ubc0f Protected Auditers\uc640 \uac19\uc740 \uc7a0\uc7ac\uace0\uac1d\uc758 \uc815\uc758 \ubc0f \uc785\ucc30\uc744 \uc704\ud55c \uc77c\ub828\uc758 \uc194\ub8e8\uc158\uacfc, \uad11\uace0 \uc131\uacfc \uae30\uc5ec\ub3c4 \ubcf4\uace0 API(Attribution Reporting API) \uac19\uc740 \ubcf4\uace0 \ubc0f \ucea0\ud398\uc778 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc194\ub8e8\uc158\ub4e4\uc744 \uc81c\uc548\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub86c\uc740 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc744 \ud2b8\ub798\ud53d\uc758 5% \uc810\uc720\uc728\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc73c\uba70, \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub97c \ub300\uaddc\ubaa8\ub85c \uc0ac\uc6a9\ud558\uc5ec \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\ub97c \ud1b5\ud574 \uc785\ucc30 \ubc0f \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc218\uc2ed\uc5b5\uc758 \uc18c\ube44\uc790\ub4e4\uc744 \ub300\ud45c\ud558\ub294 \ud06c\ub86c \uc720\uc800 \ubaa8\ub450\uac00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc74c \ub2e8\uacc4\ub97c \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc5d0\uc11c \uac00\uc7a5 \uaddc\ubaa8\uac00 \ud070 \ud30c\ud2b8\ub108 \uc911 \ud558\ub098\uc774\uba70, \uc9c0\uae08\uae4c\uc9c0 \uc774\ub904\uc9c4 \uc0dd\uc0b0\uc801\uc778 \ud611\ub825\uacfc \uacb0\uacfc\uc5d0 \ub9e4\uc6b0 \uace0\ubb34\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc785\ucc30, \ubcf4\uace0 \ubc0f \uc131\uacfc \uae30\uc5ec\ub97c \uc704\ud55c \ud544\uc218 \uae30\ub2a5\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0, \ub9c8\ucf00\ud130\ub4e4\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 IAB France, W3C \ubc0f \uaddc\uc81c \uae30\uad00 \uac19\uc740 \uc0b0\uc5c5 \uadf8\ub8f9\uacfc \uc9c1\uc811 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ubcf4\uc720\ud55c<\/p>\n

 <\/p>\n

\uc8fc\uc18c \uc9c0\uc815\uc774 \uac00\ub2a5\ud558\uc9c0 \uc54a\uc740 \ube44-\uc5b4\ub4dc\ub808\uc11c\ube14 \uc18c\ube44\uc790\ub97c \ucc38\uc5ec\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud06c\ub9ac\ud14c\uc624\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \uac10\ub3c5 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \ub9de\ucda4\ud654 \uae30\ub2a5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \uac1c\uc120\ud558\uc5ec, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \ub370\uc774\ud130 \uc138\ud2b8, \uc18c\ube44\uc790 \ud589\ub3d9, \uc628\ub77c\uc778 \ucf58\ud150\uce20 \ubc0f \uad6c\ub9e4 \uacb0\uacfc \uac04\uc758 \uace0\uc720\ud55c \uc5f0\uacb0\uc131\uc744 \ubc1d\ud600\ub0c5\ub2c8\ub2e4. \ub610\ud55c \uc9c1\uc811 \uad00\ucc30\ub41c \uad6c\ub9e4 \uacb0\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud130\uc758 \ucea0\ud398\uc778\uc744 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\uc5d0 \uc5f0\uacb0\ud558\uc5ec, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\ucc9c \uac1c\uc758 \uc2e4\uc2dc\uac04 \ubb38\ub9e5 \uc2e0\ud638\uc640 \uacb0\ud569\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c, \uace0\uae09 AI \ubc0f \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 \uc774 \ub370\uc774\ud130\ub97c \ud65c\uc131\ud654\ud558\uace0 \ud06c\ub9ac\ud14c\uc624 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud574 \uace0\uac1d\uc744 \ucd94\ucc9c\ud558\uace0 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 AI\ub294 \uc885\uc885 \u2018\uc9c4\uc2e4 \uc138\ud2b8\u2019\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \uac15\ub825\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \uc138\ud2b8\ub85c \uad6c\uc131\ub41c \uc218\uc2ed\uc5b5 \uac1c\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc5d0\uc11c \ud559\uc2b5\uc744 \ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uc640 AI\uc758 \uc774\ub7ec\ud55c \uc0c1\ud638 \uad00\uacc4\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \ubaa8\ub4e0 \ucc44\ub110, \ub514\ubc14\uc774\uc2a4 \ubc0f \uad6c\ub9e4 \uc5ec\uc815\uc758 \ub2e8\uacc4\uc5d0\uc11c \uc815\ud655\ud558\uac8c \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uace0\uac1d\uc774 \ubcf4\uc720\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud48d\ubd80\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ub370\uc774\ud130\uc5d0 \ubbf8\uc138\ud55c \ub514\ud14c\uc77c\uc744 \ub354\ud568\uc73c\ub85c\uc368, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub9cc\uc73c\ub85c\ub294 \uc54c \uc218 \uc5c6\ub294 \uc18c\ube44\uc790 \uad6c\ub9e4\uc640 \ud0d0\uc0c9 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubdf0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \ud06c\ub9ac\ud14c\uc624\ub294 \uac00\uad6c\uc810\uacfc \ud611\ub825\ud558\uc5ec \ud604\uc7ac \uc0c8\ub85c\uc6b4 \uc544\ud30c\ud2b8\ub97c \ucc3e\uace0 \uc788\uac70\ub098 \ucd5c\uadfc\uc5d0 \ud559\uad50\ub97c \uc878\uc5c5\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uad6c\uc810\uc740 \uc784\ub300 \uacc4\uc57d\uc744 \uccb4\uacb0\ud55c \uc18c\ube44\uc790\uc758 \ub2e4\uc74c \ud589\ub3d9\uc774 \uc0c8 \uc18c\ud30c\ub97c \ucc3e\ub294 \uac83\uc774\ub77c\ub294 \uac78 \uc54c\uc9c0 \ubabb\ud588\uc744 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uc81c \ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uae09 AI \uc194\ub8e8\uc158\uacfc \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740 \ud604\uc7ac \uc774\ubbf8 \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \uaddc\uc81c \ubc0f \uc544\uc774\ub374\ud2f0\ud2f0 \ud658\uacbd\uc758 \ubcc0\ud654\uc5d0 \ubcf4\uc870\ub97c \ub9de\ucd94\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc774 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ub418\ub294 \uc989\uc2dc \ub354 \ub9ce\uc740 \ucd94\uac00 \uc785\ub825\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc194\ub8e8\uc158\uc740 \ud6a8\uc728\uc131\uacfc \ud655\uc7a5\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc758 \uc0c1\ud638 \uc6b4\uc6a9\uc131\uc744 \ub192\uc774\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\uac00 \uc9c0\uae08 \uc900\ube44\ud574\uc57c \ud560 \uc0ac\ud56d<\/h3>\n

\ud06c\ub86c\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uc5bc\ub9c8 \ub0a8\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ub0b4\ub144 1\ubd84\uae30\uc5d0 \uad6c\uae00\uc774 \ud06c\ub86c \ud2b8\ub798\ud53d\uc758 1%\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub97c \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0 \uc804\ub7b5\uc744 \uacc4\uc18d \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ud6e8\uc52c \ub354 \uac15\ub825\ud55c \ub370\uc774\ud130\ub97c \ud68d\ub4dd\ud558\ub294 \uacfc\uc815\uc73c\ub85c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\ub97c \uc900\ube44\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \uace0\uac1d\uc740 \ubb3c\ub860 \ube44-\uc5b4\ub4dc\ub808\uc11c\ube14 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc54c\uc9c0 \ubabb\ud560 \uc218\uc788\ub294 \uc0ac\uc774\ud2b8 \ubc29\ubb38 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uc2dc \uc911\uc810\uc744 \ub450\uace0, \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \ub54c\ub294 \uace0\uac1d \uc138\ubd84\ud654\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc77c\uad00\ub418\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc138 \uac00\uc9c0 \uc720\ud615\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubaa8\ub450 \uc9c0\uc6d0\ud558\ub294 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc18c\ube44\uc790 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc131\uacfc\ub97c \uc81c\uacf5\ud558\uba70, \ud30c\ud2b8\ub108\ub4e4\uc774 \uc5b4\ub4dc\ub808\uc11c\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub370\uc774\ud130 \uc628\ubcf4\ub529 \uacfc\uc815\uc5d0 \ub9de\ucda4 \uac00\uc774\ub4dc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubbf8\ub798\ub97c \ubcf4\uc7a5\ud558\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub3c4\ub85d, \ud06c\ub9ac\ud14c\uc624\ub294 \ud37c\ud2b8\uc2a4\ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5 \uadf9\ub300\ud654 \ub4f1 \uc7a5\uae30\uc801\uc73c\ub85c \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \uc774\ub3d9\ud558\uae30 \uc704\ud574 \ud604\uc7ac \ucde8\ud560 \uc218 \uc788\ub294 \ub2e8\uacc4\ub4e4\uc744 \uc870\uc5b8\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc774\uba54\uc77c \ub4f1\ub85d, \ud504\ub85c\ubaa8\uc158 \ubc0f \ubbf8\ub9ac \uc54c\ub9bc\uc744 \ud1b5\ud574 \uace0\uac1d \uc5ec\uc815\uc5d0 \uac00\uce58\ub97c \ucd94\uac00\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ubcf4\uc720 \uc790\uc0b0\uc5d0 \ud3ec\ud568\ub41c \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \ud658\uacbd\uc5d0\uc11c\ub294 \uad11\uace0\ub97c \ud1b5\ud574 A\/B \ud14c\uc2a4\ud2b8 \uae30\ud68c\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368, \uc9c4\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \uc801\uc751\ud558\uba74\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ud6a8\uacfc\uc801\uc774\uace0 \uad00\ub828\uc131 \uc788\uc73c\uba70 \uac1c\uc778\uc815\ubcf4\uac00 \ubcf4\ud638\ub418\ub294 \uad11\uace0\ub97c \uacc4\uc18d \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacb0\ub860<\/h3>\n

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