{"id":19706,"date":"2023-10-10T15:53:46","date_gmt":"2023-10-10T15:53:46","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19706"},"modified":"2023-11-21T22:27:16","modified_gmt":"2023-11-21T22:27:16","slug":"5-ways-to-extend-your-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/5-ways-to-extend-your-digital-advertising\/","title":{"rendered":"\uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ud655\uc7a5\ud558\ub294 5\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"<p><em>2023\ub144 8\uc6d4 15\uc77c\uc790\u00a0<a href=\"https:\/\/emarsys.com\/learn\/blog\/5-ways-to-extend-your-digital-advertising-on-the-open-internet\/\" target=\"_blank\" rel=\"noopener\">\uc774\ub9c8\uc2dc\uc2a4<\/a>\uc5d0\u00a0\uac8c\uc7ac\ub418\uc5c8\ub358 \uae00\uc785\ub2c8\ub2e4. \uc791\uc131\uc790: \uc18c\ud53c \uc2a4\uc774(Sophie Sui), \uc804\ub7b5 \ud30c\ud2b8\ub108 \ub9e4\ub2c8\uc800, \ud06c\ub9ac\ud14c\uc624<\/em><\/p>\n<p>\ub204\uad6c\ub4e0\uc9c0 \uc778\ud130\ub137\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ud488\uacfc \ubaa8\ub378\uc758 \uc774\ubbf8\uc9c0\uc5d0 \uc801\ub2f9\ud788 \uad11\uace0 \uce74\ud53c\ub97c \ub358\uc838 \ub123\uc740 \ud6c4 \uad11\uace0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc774\ub7f0 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0\ub97c \ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc778\ud130\ub137\uc740 \uad11\uace0\ub85c \ub118\uccd0\ub098\uace0, \uc18c\ube44\uc790\ub4e4\uc740 \uad00\ub828\uc131 \uc5c6\ub294 \uad11\uace0\ub294 \ubc14\ub85c \ubb34\uc2dc\ub97c \ud574\ubc84\ub9bd\ub2c8\ub2e4.<\/p>\n<p>\uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uace0 \uc2e4\uc9c8\uc801\uc778 \ud589\ub3d9\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub824\uba74 <strong>\uace0\uac1d\uc744 \ub9c8\ucf00\ud305\uc758 \uc911\uc2ec<\/strong>\uc5d0 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc2dc\uae30\uc5d0 \uc62c\ubc14\ub978 \ucf58\ud150\uce20\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc815\uad50\ud568\uc744 \ub192\uc774\ub824\uba74 \ub300\uc0c1 \uace0\uac1d\uc744 \uc644\uc804\ud558\uac8c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc5d0\uc11c \ub09c\uad00\uc5d0 \ubd09\ucc29\ud569\ub2c8\ub2e4. \uace0\uac1d\uc744 \ud30c\uc545\ud558\uace0 \uc801\uc808\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uc774\ud574\ud560 \uc218 \uc788\uc5b4\uc57c\ud569\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ube7c\uc557\uc544 \uac00\ub294 \uc0c8\ub85c\uc6b4 \uacbd\uc7c1\uc790\ub4e4\uc774 \uc18d\uc18d \ub4f1\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc800\ub294 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108 \ub9e4\ub2c8\uc800\ub85c \uc788\ub294 \uc18c\ud53c\uc544 \uc2a4\uc774(Sophie Sui)\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\uc640 \uc774\ub9c8\uc2dc\uc2a4(Emarsys)\uc758 \ud30c\ud2b8\ub108\uc2ed\uc774 \uc5b4\ub5bb\uac8c \uace0\uac1d\ub4e4\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc774\ud574\ub97c \ub3d5\ub294\uc9c0 \uac04\ub7b5\ud558\uac8c \uc124\uba85\ud574\ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4. \ub610\ud55c \uc628\ub77c\uc778 <strong>\ub9c8\ucf00\ud305<\/strong>\uacfc <strong>\uad11\uace0<\/strong> <strong>\uae30\uc220<\/strong>\uc758 \uacb0\ud569\uc744 \ud1b5\ud574 \uac15\ud654\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d\uc744 \uc704\ud55c \ub354 \ub098\uc740 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\uace0 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub294 \ub2e4\uc12f \uac00\uc9c0 \ubc29\ubc95\uc744 \uc18c\uac1c\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud5a5\uc0c1\ub41c \ub370\uc774\ud130\uc758 \ud798\uc744 \ud65c\uc6a9<\/h2>\n<p>\uc624\ub298\ub0a0 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc790\ub3d9\ud654, AI \ub4f1 \ub2e4\uc591\ud55c \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uad11\uace0 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uba74, \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ub113\ud788\uace0 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \ud1b5\ud574 \ub9de\ucda4\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ud589\ub3d9\uc744 \uc608\uce21\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc640 \uc774\ub9c8\uc2dc\uc2a4\ub294 \ubaa8\ub450 \uc774\ub7ec\ud55c \uce21\uba74\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\uc6d0\ud558\ub294 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc2ec\ub3c4 \uc788\ub294 \ucee4\uba38\uc2a4 \uc804\ubb38 \uc9c0\uc2dd\uacfc \uc778\uc0ac\uc774\ud2b8\ub85c \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc9c0\uc6d0\ud558\uba70, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc(Commerce Media Platform)\uc73c\ub85c \uad11\uace0\uc8fc\uac00 \uc790\uccb4\uc801\uc73c\ub85c \ubcf4\uc720\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ud655\uc7a5\ud558\uace0 \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub9c8\uc2dc\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \uc790\ub3d9\ud654\ub41c AI \uae30\ubc18 \ud234\uc744 \ud1b5\ud574 \uc624\ub514\uc5b8\uc2a4\ub97c \uc0dd\uc131\ud558\uace0 \uc5ec\ub7ec \ud65c\uc131\ud654 \ucc44\ub110\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\uc640 \uc774\ub9c8\uc2dc\uc2a4\ub294 \ubaa8\ub450 \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uc778 <em>\uace0\uac1d \ub370\uc774\ud130<\/em>\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc640 \uc774\ub9c8\uc2dc\uc2a4\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud558\uba74 \ub370\uc774\ud130\ub97c \ud55c\uce35 \ub354 \ud48d\ubd80\ud558\uac8c \ub9cc\ub4e4\uace0 \ud0c0\uac9f\ud305\ud558\ub824\ub294 \uace0\uac1d\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uad00\uc810\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub5a4 \uc694\uc18c\uac00 \uace0\uac1d\uc758 \ud765\ubbf8\ub97c \uc720\ubc1c\ud558\ub294\uc9c0 \uc774\ud574\ud558\uba74, \uace0\uac1d\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub4e0\uc9c0\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\ub97c \uc0ac\uc6a9\ud574 \uace0\uac1d\uacfc \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0c1\ud638\uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc900\uc758 \uc138\ubd80\uc801\uc778 \ubc1c\uacac\uc740 \uace0\uac1d\uc744 \ub9c8\ucf00\ud305\uc758 \uc911\uc2ec\uc5d0 \ub450\uace0 \uc758\ubbf8 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uacbd\ud5d8\uc740 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ubc18\ub4dc\uc2dc \ud544\uc694\ud558\uba70, \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\uc640 \uc218\uc775\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0 \uc774\ub9c8\uc2dc\uc2a4\uac00 \uc9c0\uc6d0\ud558\ub294 \uac15\ud654\ub41c \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uba74 \uc624\ud508 \uc6f9\uc5d0\uc11c \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ud0c0\uac9f\ud305 \uc218\uc900\uacfc \uad00\ub828\uc131\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc801\uc2dc\uc5d0 \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub9c8\uc2dc\uc2a4\uc640\uc758 \ud1b5\ud569\uc774 \uc8fc\ub294 \ub610 \ub2e4\ub978 \ud61c\ud0dd\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \ub178\ub4dc(Audience Node)\ub97c \uc0ac\uc6a9\ud574 \uc774\ub9c8\uc2dc\uc2a4 \uc624\ud1a0\uba54\uc774\uc158(Emarsys Automations)\uc5d0\uc11c \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4\ub97c \uad00\ub9ac\ud558\uace0 \uc5f0\ub77d\ucc98\ub97c \ucd94\uac00 \ubc0f \uc81c\uac70\ud558\uba70 \uc804\uccb4 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\uba54\uc77c, \uc6f9 \ubc0f SMS\uc640 \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucd94\uac00\uc801\uc778 \ucc44\ub110\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p><em>&#8220;\uc774\ub9c8\uc2dc\uc2a4 \ubc0f \ud06c\ub9ac\ud14c\uc624\uc640\uc758 \ud611\ub825\uc740 \uc6b0\ub9ac\uac00 \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc62c\ubc14\ub978 \uc21c\uac04\uc5d0 \uc62c\ubc14\ub978 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub370 \ub9ce\uc740 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6d0\ud65c\ud55c \uc5f0\uacb0\uc740 \uae30\uc874 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud574 \ucc38\uc5ec\ub3c4\uc640 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub8e9\uc5b4\ub77c\uc774\ud06c(Lookalike) \uae30\uc220\uc744 \ud65c\uc6a9\ud574, \uc0c8\ub85c\uc6b4 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc640 \uace0\uac1d\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ucc3e\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud1b5\ud569 \ub355\ubd84\uc5d0 \uc790\uccb4 \ubcf4\uc720\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc5d0\uc11c CDP \uc624\ub514\uc5b8\uc2a4\ub97c \uc0ac\uc6a9\ud574 \ub354 \ub9ce\uc740 \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. &#8221; \u2014 Orthofeet<\/em><\/p>\n<h2>\ud06c\ub9ac\ud14c\uc624\uc640 \uc774\ub9c8\uc2dc\uc2a4\uc758 \ud1b5\ud569\uc73c\ub85c \uac15\ud654\ub41c \ub370\uc774\ud130\uc758 5\uac00\uc9c0 \ud65c\uc6a9 \uc0ac\ub840<\/h2>\n<p>\ub354 \ud48d\ubd80\ud574\uc9c4 \ub370\uc774\ud130\uc640 \uace0\uac1d\uc5d0 \ub300\ud55c 360\ub3c4 \ubdf0, \uadf8\ub9ac\uace0 \ud0c1\uc6d4\ud55c \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc790\ub3d9\ud654\uc640 AI \uae30\ub2a5\uc744 \uac16\ucd94\uc5c8\ub2e4\uba74, \ub208\uae38\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc27d\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\u201c\ud06c\ub9ac\ud14c\uc624-\uc774\ub9c8\uc2dc\uc2a4 \ucee4\ub125\ud130\ub97c \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud558\uac8c \ub41c \uac83\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uad6c\ub9e4\ub97c \uc5fc\ub450\uc5d0 \ub454 \uc18c\ube44\uc790\ub97c \uc27d\uac8c \ucc3e\uc544 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \uad00\ub828\uc131 \ub192\uc740 \uace0\uac1d\ub4e4\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc73c\uba70, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \ub9de\ucda4\ud654\ub41c \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud574 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud30c\ud2b8\ub108\uc2ed\uc740 \uc774\ub9c8\uc2dc\uc2a4\uc640 \ud06c\ub9ac\ud14c\uc624 \uace0\uac1d \ubaa8\ub450\uc5d0\uac8c \ud070 \ud61c\ud0dd\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. &#8221; &#8211; \ud06c\ub9ac\uc2a4 \ub514\ubbf8\ud2b8\ub85c\ud504(Kris Dimitroff), ISV \ud30c\ud2b8\ub108\uc2ed \uae00\ub85c\ubc8c \ub514\ub809\ud130, \uc774\ub9c8\uc2dc\uc2a4<\/em><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc640 \uc774\ub9c8\uc2dc\uc2a4\uc758 \uc9c0\uc6d0 \uc5ed\ub7c9\uc744 \ubc14\ud0d5\uc73c\ub85c \ud5a5\ud6c4\uc758 \ud0c0\uac9f\ud654\ub41c \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc601\uac10\uc744 \uc904 \uc218 \uc788\ub294 \ub2e4\uc12f \uac00\uc9c0 \uc544\uc774\ub514\uc5b4\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h3>1. \ub8e9\uc5b4\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4\ub97c \uc0ac\uc6a9\ud574 \ubcf4\ub2e4 \uac00\uce58 \uc788\ub294 \ub9ac\ub4dc \ud655\ubcf4<\/h3>\n<p>\uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574 \uc5b4\ub5a4 \uace0\uac1d\uc774 \uac00\uc7a5 \uac00\uce58\uac00 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc720\ud615\uc758 \ucf58\ud150\uce20\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub2e4\uba74 \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub8e9\uc5b4\ub77c\uc774\ud06c \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574 \uae30\uc874 \ucda9\uc131 \uace0\uac1d\uacfc \ub3d9\uc77c\ud55c \ud2b9\uc131\uacfc \ud2b9\uc9d5\uc744 \uac00\uc9c4 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub9c8\uc2dc\uc2a4\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \ub8e9\uc5b4\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uac31\uc2e0\ub418\ubbc0\ub85c \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc5d0 \ub9de\uac8c \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\ud589 \uac00\ub2a5\ud55c \uc870\uce58:<\/p>\n<ul>\n<li>\uae30\uc874 \uace0\uac1d\uc758 \uc9c0\ucd9c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub8e9\uc5b4\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4\ub97c \ubaa8\ub378\ub9c1\ud558\uc5ec \uad11\uace0 \ube44\uc6a9\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c0\ucd9c\ud569\ub2c8\ub2e4.<\/li>\n<li>\uae30\uc874 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc774\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ub8e9\uc5b4\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4\uc5d0 \ud0c0\uac9f\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li>\uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \uc2dc\uac04 \ud55c\uc815 \uc624\ud37c\ub97c \uc81c\uacf5\ud558\uc5ec \ub8e9\uc5b4\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4\uc758 \uad00\uc2ec\uc744 \ub055\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>2. \ube44\ud65c\uc131 \uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \ubcf4\uc720\uc728 \ud5a5\uc0c1<\/h3>\n<p>\uc774\uba54\uc77c \uc218\uc2e0\uc5d0 \ub3d9\uc758\ud55c \uace0\uac1d\uc774\ub77c\ub3c4 \uc5b4\ub5a0\ud55c \uc774\uc720\uc5d0\uc11c\uac74 \ub354 \uc774\uc0c1 \uad00\uc2ec\uc744 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uace0 \ud574\uc11c \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uac00 \uac70\uae30\uc11c \ub05d\ub098\uc57c \ud55c\ub2e4\ub294 \ub73b\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ud0c0\uac9f\ud654\ub41c \uad00\ub828\uc131 \uc788\ub294 \ub514\uc9c0\ud138 \uad11\uace0\ub294 \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc\uc640 \uadf8 \ube0c\ub79c\ub4dc\ub97c \uc88b\uc544\ud588\ub358 \uc774\uc720\ub97c \uc0c1\uae30\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\ud589 \uac00\ub2a5\ud55c \uc870\uce58:<\/p>\n<ul>\n<li>\ub354 \ub9ce\uc740 \ud544\ud130\ub9c1 \uc635\uc158\uc5d0 \uc561\uc138\uc2a4\ud558\ub824\uba74 \uc774\uba54\uc77c \ubaa9\ub85d\ud574 \ud3ec\ud568\ub418\uc5b4 \uc788\uc9c0\ub9cc \ub354 \uc774\uc0c1 \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\ub294 \uace0\uac1d\ub4e4\uc758 \uc774\ub9c8\uc2dc\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ud06c\ub9ac\ud14c\uc624\ub85c \ud478\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc138\ubd84\ud654\ub41c \uace0\uac1d\ub4e4\uc744 \ub9de\ucda4\ud654\ub41c \ub514\uc9c0\ud138 \uad11\uace0\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \uad00\uc2ec\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc5c5\ub370\uc774\ud2b8\ub41c \uace0\uac1d \uc804\ud658 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc774\uba54\uc77c \ubaa9\ub85d\uc5d0\uc11c \uc0c1\ud638\uc791\uc6a9\uc774 \uc5c6\ub294 \uace0\uac1d\uc744 \uc81c\uac70\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uac00\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>3. \ud55c\ubc88 \uad6c\ub9e4\ud55c \uace0\uac1d\uc744 \ub2e4\uc2dc \uc720\uce58\ud558\uc5ec \uc7ac\uad6c\ub9e4 \uc720\ub3c4<\/h3>\n<p>\ub9e5\ud0a8\uc9c0 &amp; \ucef4\ud37c\ub2c8(McKinsey &amp; Company)\uc758 \ud55c \uc5f0\uad6c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 78%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uace0\uac1d \ucc38\uc5ec\ub97c \ub9de\ucda4\ud654\ud558\ub294 \uae30\uc5c5\uc73c\ub85c\ubd80\ud130 \ubc18\ubcf5 \uad6c\ub9e4\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.\u00b9 \uc774\ub7ec\ud55c \uc774\uc720\ub85c, \uc5ed\ub7c9 \uc788\ub294 \ub9c8\ucf00\ud130\ub294 \ub450 \ubc88\uc9f8 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc2dc\uac04\uacfc \ub178\ub825\uc744 \ub4e4\uc774\uace0, \uace0\uac1d\uacfc \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uba70, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uce5c\ubc00\uac10\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\ud589 \uac00\ub2a5\ud55c \uc870\uce58:<\/p>\n<ul>\n<li>\uccab \uad6c\ub9e4 \uc774\ub825\uc744 \uae30\ubc18\uc73c\ub85c \ubcf4\uc644\ub418\uac70\ub098 \uc5f0\uad00\ub418\ub294 \uc0c1\ud488\uc744 \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc77c\ud68c \uad6c\ub9e4 \uace0\uac1d\uc744 \uad50\uc721\uc801\uc778 \ucf58\ud150\uce20\ub85c \uc720\ub3c4\ud558\uc5ec \uad6c\ub9e4\uc758 \uc9c4\uac00\ub97c \uc778\uc9c0\ud558\uace0 \uad00\uc2ec\uc744 \uae30\uc6b8\uc774\uac70\ub098 \uad6c\ub9e4\ud55c \uc0c1\ud488\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li>\uc77c\ud68c \uad6c\ub9e4 \uace0\uac1d\uc744 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ucd08\ub300\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>4. \ub9ac\uc6cc\ub4dc \ud504\ub85c\uadf8\ub7a8 \ud68c\uc6d0\uc758 \uc7ac\uad00\uc2ec \uc720\ub3c4<\/h3>\n<p>\ub9ac\uc6cc\ub4dc \ud504\ub85c\uadf8\ub7a8\uc5d0 \ucc38\uc5ec\ud558\ub294 \uace0\uac1d\uc740 \uadf8 \uc790\uccb4\ub9cc\uc73c\ub85c \ud2b9\ubcc4\ud55c \uc7a0\uc7ac \uace0\uac1d\uc774\uc9c0\ub9cc, \ub54c\ub860 \ub2e8\uace8 \uace0\uac1d\ub3c4 \uba40\uc5b4\uc9c0\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc758\uc0ac\uc18c\ud1b5\uc744 \uc801\uc808\ud558\uac8c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc18c\ud1b5\uc744 \ub108\ubb34 \uc801\uac8c \ud558\uba74 \uace0\uac1d\uc758 \uba38\ub9bf \uc18d\uc5d0\uc11c \uc78a\ud600\uc9c0\uace0, \ub108\ubb34 \ub9ce\uc774 \ud558\uba74 \uace0\uac1d\uc774 \uac70\ubd80\uac10\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc801\uc808\ud55c \uade0\ud615\uc744 \uc720\uc9c0\ud558\ub824\ub294 \uacbd\uc6b0, \ud48d\ubd80\ud55c \ub370\uc774\ud130\uac00 \uc801\uc2dc\uc5d0 \uc62c\ubc14\ub978 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\ud589 \uac00\ub2a5\ud55c \uc870\uce58:<\/p>\n<ul>\n<li>\ub9ac\uc6cc\ub4dc \ud504\ub85c\uadf8\ub7a8 \ud68c\uc6d0\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \ub9ac\uc6cc\ub4dc\uac00 \uae30\ub2e4\ub9ac\uace0 \uc788\uc74c\uc744 \uc0c1\uae30\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\uc6cc\ub4dc \ud504\ub85c\uadf8\ub7a8 \ud68c\uc6d0\uc5d0\uac8c \uc990\uaca8 \uad6c\ub9e4\ud558\ub294 \uc0c1\ud488\uc5d0 \ub300\ud55c \ud2b9\ubcc4 \ud61c\ud0dd\uc5d0 \ub300\ud574 \uc54c\ub9bd\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc990\uaca8 \ucc3e\ub294 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uacbd\uc6b0 \ubcf4\ub108\uc2a4 \ub9ac\uc6cc\ub4dc \ud3ec\uc778\ud2b8\uac00 \uc81c\uacf5\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\ub9bd\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\uc6cc\ub4dc \ud504\ub85c\uadf8\ub7a8 \ud68c\uc6d0\uc5d0\uac8c\ub9cc \ub3c5\uc810\uc801\uc73c\ub85c \uc81c\uacf5\ub418\ub294 \uacbd\ud5d8 \ub610\ub294 \uc624\ud37c\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>5. \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uac19\uc740 \ud53c\ud06c\uc2dc\uc98c\uc5d0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad6c\ub9e4 \uace0\uac1d \ud655\uc7a5\uc5d0 \uc9d1\uc911<\/h2>\n<p>\ub514\uc9c0\ud138 \uad11\uace0\ub294 \ub514\uc9c0\ud138 \uad6c\ub9e4\ub9cc\uc744 \uc704\ud55c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4! \ud604\ub300\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778\uc758 \ud3b8\ub9ac\ud568\uc744 \uc88b\uc544\ud558\uc9c0\ub9cc, \ucd5c\uc885\uc801\uc73c\ub85c \uad6c\ub9e4\ub294 \uc2e4\uc81c \ub9e4\uc7a5\uc5d0\uc11c \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2f1\uae00\ub370\uc774, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \ub4f1 \ud2b9\ubcc4\ud55c \uad6c\ub9e4 \uc131\uc218\uae30\uac00 \ub2e4\uac00\uc624\uba74 \uc774\ub7ec\ud55c \uc634\ub2c8\ucc44\ub110 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uace0 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc73c\ub85c \uadf8\ub9ac\uace0 \ub2e4\uc2dc \uc628\ub77c\uc778\uc73c\ub85c, \uace0\uac1d \uc5ec\uc815\uc5d0 \ub9de\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc624\ud504\ub77c\uc778 \uad6c\ub9e4 \uace0\uac1d\uc744 \ub298\ub9ac\uace0 \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\ud589 \uac00\ub2a5\ud55c \uc870\uce58:<\/p>\n<ul>\n<li>\uc624\ud504\ub77c\uc778 \ud55c\uc815 \uc138\uc77c \ub610\ub294 \uae30\ud0c0 \uae30\uac04 \ud55c\uc815 \ud589\uc0ac\uc5d0 \ub300\ud574 \uad11\uace0\ub97c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\uc5d0 \u2018\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc7ac\uace0 \uc5ec\ubd80 \ud655\uc778\u2019 \ubc84\ud2bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud3b8\ub9ac\ud55c \ub9e4\uc7a5 \ub0b4 \ud53d\uc5c5 \uc635\uc158\uc744 \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/li>\n<li>\uba85\uc808 \uc120\ubb3c \ud3ec\uc7a5 \uac19\uc740 \ud2b9\ubcc4 \ub300\uba74 \uc11c\ube44\uc2a4\ub97c \uad11\uace0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub610\ud55c \ud0c0\uac9f\ud654\ub41c \uc6f9 \uad11\uace0\ub97c \uc0ac\uc6a9\ud574 \uace0\uac1d\uc758 \uacfc\uac70 \uad6c\ub9e4\ub97c \uae30\ubc18\uc73c\ub85c \ubcf4\uc644 \uc0c1\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \uac83\ub3c4 \uace0\ub824\ud574 \ubd10\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub9c8\uc2dc\uc2a4\uc640 \ud06c\ub9ac\ud14c\uc624\ub85c \uc131\uc7a5 \uc7a0\uc7ac\ub825 \ud655\uc7a5<\/p>\n<p>\ubcc0\ud654\ub294 \ub04a\uc784\uc5c6\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\uc73c\uba70, \ub9c8\ud14c\ud06c(MarTech)\uc640 \uc560\ub4dc\ud14c\ud06c(AdTech)\ub3c4 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uacc4\uc18d \uc9c4\ud654\ud574 \ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud638\ub3c4, \uacbd\uc81c, \uc0b6\uc758 \ub2e8\uacc4 \ub610\ub294 \uc2dc\uc98c\uc5d0 \ub530\ub77c \uc18c\ube44\uc790 \ud589\ub3d9\uc774 \uacc4\uc18d \ubcc0\ud654\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 \uc774\ub9c8\uc2dc\uc2a4\uc758 \uc194\ub8e8\uc158\uacfc \uc774\ub97c \ud1b5\ud574 \uc5bb\uc740 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74, \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ubbfc\ucca9\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \ud22c\uc790\ub97c \ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc9c4\uc815\ud55c \ucda9\uc131\ub3c4\ub97c \uc774\ub04c\uc5b4\ub0b4\uba70 \ube0c\ub79c\ub4dc\uc640 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc790\uc138\ud788\u00a0\uc54c\uc544\ubcf4\uc138\uc694!\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624\u00a0\uc804\ubb38\uac00<\/a>\uc640\u00a0\uc0c1\ub2f4\uc744 \uc2e0\uccad\ud558\uc2dc\uac70\ub098 <a 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