{"id":19712,"date":"2023-10-10T18:04:35","date_gmt":"2023-10-10T18:04:35","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19712"},"modified":"2023-10-20T20:20:51","modified_gmt":"2023-10-20T20:20:51","slug":"how-shoppers-discover-and-decide-what-to-buy","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/how-shoppers-discover-and-decide-what-to-buy\/","title":{"rendered":"\uc18c\ube44\uc790\ub294 \uc5b4\ub5bb\uac8c \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294\uac00: \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \uc5c5\ub370\uc774\ud2b8"},"content":{"rendered":"

\uc5b4\ub5a4 \uc0c1\ud488\uc744 \ucc3e\uc544\uc57c \ud560\uc9c0 \uc798 \ubaa8\ub974\ub294 \uacbd\uc6b0, \uace0\uac1d\ub4e4\uc740 \uac00\uc7a5 \uba3c\uc800 \uc5b4\ub514\ub85c \uac08\uae4c\uc694? AI, \ucc57\ubd07, \ucc57GPT\uac00 \ucd5c\uadfc \ud654\ub450\uac00 \ub418\uace0 \uc788\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\uc5d0 AI\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uace0 \uc788\uc744\uae4c\uc694? \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \ub9e4\uc7a5\uc5d0 \uac00 \uad6c\uc785\ud558\uae30 \uc804\uc5d0 \uc628\ub77c\uc778\uc73c\ub85c \uba3c\uc800 \uc870\uc0ac\ub97c \ud560\uae4c\uc694? \ubd84\uc8fc\ud55c 4\ubd84\uae30 \uc2dc\uc98c\uc744 \ub9de\uc544 \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\ub4e4\uc774 \uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uad6c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc778\uc0ac\uc774\ud2b8 \ubc0f \ubd84\uc11d \ud300\uc740 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc5d0\uc11c \ub04a\uc784\uc5c6\uc774 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \uc804 \uc138\uacc4\uc758 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\ubcc4 \ud310\ub9e4 \ucd94\uc138\ubd80\ud130 \uc6d4\uac04 \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c \uc5bb\uc740 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uae4c\uc9c0, \uc77c\uc815 \uae30\uac04 \ub3d9\uc548\uc758 \uad6c\ub9e4 \ud604\ud669\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc5b4\ub514\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uace0 \ubb34\uc5c7\uc5d0 \uae30\ubc18\ud574 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\uc9c0 \uc8fc\uc694 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \uc720\ud1b5\uc0ac\uc5d0\uc11c \uad6c\ub9e4 \uc601\uac10\uc744 \uac00\uc7a5 \ub9ce\uc774 \ubc1b\uc2b5\ub2c8\ub2e4.<\/h2>\n

\ucd5c\uadfc \ud06c\ub9ac\ud14c\uc624\uac00 \uc2e4\uc2dc\ud55c \uc18c\ube44\uc790 \uc815\uc11c \uc9c0\uc218 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uad6c\ub9e4\ud560 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc601\uac10\uc744 \uc5bb\uae30 \uc704\ud574 \ubbf8\uad6d \uace0\uac1d\ub4e4\uc774 \uac00\uc7a5 \uba3c\uc800 \ucc3e\ub294 \uacf3\uc740 \uc628\ub77c\uc778 \uc720\ud1b5\uc0ac\uc785\ub2c8\ub2e4. \uac70\uc758 50%\uc5d0 \ub2ec\ud558\ub294 \uace0\uac1d\ub4e4\uc774 \uc628\ub77c\uc778 \uc720\ud1b5\uc0ac \uc0ac\uc774\ud2b8\uc5d0\uc11c \uac80\uc0c9\uc744 \uc2dc\uc791\ud558\uace0, 3\ubd84\uc758 1\uc740 \uc628\ub77c\uc778 \ube0c\ub79c\ub4dc \uc0ac\uc774\ud2b8\uc5d0\uc11c \uac80\uc0c9\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc601\uad6d\uc5d0\uc11c\ub294 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0 \uc774\uc5b4 \uc628\ub77c\uc778 \uc720\ud1b5\uc0ac\uac00 \ub450 \ubc88\uc9f8\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. 44%\ub294 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uac00\uc7a5 \uba3c\uc800 \uc2dc\uc791\ud558\uace0, \uc138 \ubc88\uc9f8\ub294 \uc628\ub77c\uc778 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc2dc\uc791\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc0c1\ud488 \ubc1c\uacac\uc774 \uc774\ub904\uc9c0\ub294 \uc720\ud1b5\uc0ac\uc5d0 \ub300\ud55c \uad11\uace0 \uc9c0\ucd9c\uc744 \ub298\ub9ac\uace0 \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc628\ub77c\uc778 \uc811\uc810 \uac04\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n

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\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2023\ub144 3\ubd84\uae30, \ubbf8\uad6d, N=1208<\/figcaption><\/figure>\n\n

\uc628\ub77c\uc778 \uc811\uc810\uc740 \ud640\ub9ac\ub370\uc774 \ub9c9\ubc14\uc9c0\uc5d0 \uad6c\ub9e4\ub97c \ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub354 \uc911\uc694\ud569\ub2c8\ub2e4.<\/h2>\n

\uc2dc\uac04\uc774 \ubcc4\ub85c \uc5c6\uae30 \ub54c\ubb38\uc5d0, \uc2e4\uc81c \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud558\uae30 \uc804\uc5d0 \uc628\ub77c\uc778\uc73c\ub85c \uc870\uc0ac\ub97c \ud558\ub294 \uace0\uac1d\ub4e4\uc774 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\ub97c \uc55e\ub454 \ud55c \uc8fc \ub3d9\uc548 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud55c \uace0\uac1d\uc758 5\ubd84\uc758 1\uc774\uc0c1(\ubbf8\uad6d 21%, \uc720\ub7fd\uc5f0\ud569 19%)\uc774 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc744 \uba3c\uc800 \ubc29\ubb38\ud574 \ube44\uad50 \uc870\uc0ac\ub97c \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubbf8\uad6d \uad6c\ub9e4 \uace0\uac1d\uc758 16%\ub9cc\uc774 \uc628\ub77c\uc778 \ubc29\ubb38\uc744 \ud588\ub358 11\uc6d4 \ucd08\uc5d0 \ube44\ud574 \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. (17%\uc600\ub358 \uc720\ub7fd\uc5f0\ud569\uc758 \uacbd\uc6b0\ub294 \uc99d\uac00\uc138\uac00 \ubcf4\ub2e4 \uc801\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.) 12\uc6d4 \ud558\ubc18\uae30\uc5d0\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uad6c\ub9e4\uac00 \uc628\ub77c\uc778\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uac15\ud55c \ucd94\uc138\ub97c \ubcf4\uc774\uba70, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc804 \ub9c8\uc9c0\ub9c9 7\uc77c \ub3d9\uc548 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub294 \uad6c\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c8 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uace0\ub824\ud558\ub294 \ub9c9\ubc14\uc9c0 \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub3c4\ub85d \uc804\uccb4 \uc2dc\uc98c \ub3d9\uc548 \uc628\ub77c\uc778 \ucea0\ud398\uc778\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

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\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624\uc640 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\ub294 \uc634\ub2c8\ucc44\ub110 \uc720\ud1b5\uc0ac \ubbf8\uad6d 2022\ub144 4\ubd84\uae30<\/figcaption><\/figure>\n

5\uba85 \uc911 4\uba85\uc758 \uc18c\ube44\uc790\ub294 AI\ub97c \uad6c\ub9e4\uc5d0 \uc720\uc6a9\ud55c \ub3c4\uad6c\ub85c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uace0\uac1d\ub4e4\uc740 \uc774\ubbf8 AI\uc758 \uac00\uce58\ub97c \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\uac00 \uc5b4\ub5a0\ud55c \uad6c\ub9e4 \uc0c1\ud669\uc5d0\ub3c4 \uc720\uc6a9\ud558\uc9c0 \uc54a\ub2e4\uace0 \ub2f5\ud55c \uace0\uac1d\uc740 \ubbf8\uad6d\uc758 \uacbd\uc6b0 18%, \uc601\uad6d\uc740 21%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uad6c\ub9e4\ud560 \ub54c IT\uc758 \uc720\uc6a9\ud568\uc744 \ubb3b\ub294 \uc9c8\ubb38\uc5d0, \ub9ce\uc740 \uc751\ub2f5\uc790\ub4e4\uc774 \uc0c1\ud488 \uac00\uaca9\uc774 \uac00\uc7a5 \ub0ae\uc740 \uacf3 \ud30c\uc545(\ubbf8\uad6d 36%, \uc601\uad6d 29%), \ub0b4\uac00 \ucc3e\uc740 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc9c8\ubb38(\ubbf8\uad6d 32%, \uc601\uad6d 30%), \uc120\ubb3c \uc544\uc774\ub514\uc5b4 \ud30c\uc545(\ubbf8\uad6d 28%, \uc601\uad6d 25%)\uc744 \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\ubd80\ud130\ub294 AI\ub97c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc77c\ubd80\ub85c\uc11c, \uc0c1\ud488 \uc120\ud0dd\uacfc \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \ub3c4\uad6c\ub85c \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \ubd84\uba85\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2033\ub144 3\ubd84\uae30, \ubbf8\uad6d, N=1208<\/figcaption><\/figure>\n

\ub300\ubd80\ubd84\uc758 \uace0\uac1d\ub4e4\uc774 \uc624\ud508 \uc6f9\uc744 \ud0d0\uc0c9\ud560 \ub54c \uc0c1\ud488 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud569\ub2c8\ub2e4.<\/h2>\n

\uace0\uac1d\uc758 \uc808\ubc18 \uc774\uc0c1(\ubbf8\uad6d 72%, \uc601\uad6d 56%)\uc740 \uc6f9\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc774\uc6a9\ud558\uba74\uc11c \uc0c1\ud488 \ub9c1\ud06c\ub97c \uac00\ub054 \ub610\ub294 \uc790\uc8fc \ud074\ub9ad\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \uad11\uace0\uc640 CTV \uad11\uace0\uc5d0\uc11c QR \ucf54\ub4dc\ub098 \uad6c\ub9e4 \uac00\ub2a5\ud55c \uad11\uace0\ub97c \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uace0\uac1d\uc758 \uac80\uc0c9\uc774 \uad6c\ub9e4\ub85c \uc6d0\ud65c\ud558\uac8c \uc774\uc5b4\uc9c0\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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Source: Criteo Shopper Survey, Q3 2023, US, N=1,193<\/figcaption><\/figure>\n

\ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc694\uc810:<\/h2>\n
    \n
  • \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\ud560 \uc0c1\ud488\uc758 \uac80\uc0c9\uc744 \uc2dc\uc791\ud558\ub294 \uc628\ub77c\uc778 \uc720\ud1b5\uc0ac\uc5d0\uc11c \uad11\uace0 \uc608\uc0b0\uc744 \ub298\ub9ac\uace0, \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc628\ub77c\uc778 \uc811\uc810\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n
  • \uc804\uccb4 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548 \uc628\ub77c\uc778 \ucea0\ud398\uc778\uc744 \uc720\uc9c0\ud558\uc5ec, \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uba3c\uc800 \uc628\ub77c\uc778\uc744 \ub458\ub7ec\ubcf4\ub294 \ub9c9\ubc14\uc9c0 \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uccd0\uc57c \ud569\ub2c8\ub2e4.<\/li>\n
  • \uad6c\ub9e4\uc790\ub4e4\uc740 AI\ub97c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0, \uc0c1\ud488 \uc120\ud0dd\uacfc \uace0\uac1d \uacbd\ud5d8\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ucc57\ubd07 \uac19\uc740 AI\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n
  • \uace0\uac1d\ub4e4\uc740 \uc624\ud508 \uc6f9\uc744 \ud0d0\uc0c9\ud560 \ub54c \uc0c1\ud488 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud569\ub2c8\ub2e4. \ube44\ub514\uc624 \ubc0f CTV \uad11\uace0\uc5d0\uc11c \uad6c\ub9e4 \uac00\ub2a5\ud55c \uad11\uace0\ub098 QR \ucf54\ub4dc\ub97c \ud65c\uc6a9\ud558\uba74 \uac80\uc0c9 \ub2e8\uacc4\uc5d0 \uc788\ub294 \uace0\uac1d\uc744 \uad6c\ub9e4 \ub2e8\uacc4\ub85c \uc6d0\ud65c\ud558\uac8c \uc804\ud658\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    \uc5b4\ub5a4 \uc0c1\ud488\uc744 \ucc3e\uc544\uc57c \ud560\uc9c0 \uc798 \ubaa8\ub974\ub294 \uacbd\uc6b0, \uace0\uac1d\ub4e4\uc740 \uac00\uc7a5 \uba3c\uc800 \uc5b4\ub514\ub85c \uac08\uae4c\uc694? AI, \ucc57\ubd07, \ucc57GPT\uac00 \ucd5c\uadfc \ud654\ub450\uac00 \ub418\uace0 \uc788\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\uc5d0 AI\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uace0 \uc788\uc744\uae4c\uc694? \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \ub9e4\uc7a5\uc5d0 \uac00 \uad6c\uc785\ud558\uae30 \uc804\uc5d0 \uc628\ub77c\uc778\uc73c\ub85c \uba3c\uc800 \uc870\uc0ac\ub97c \ud560\uae4c\uc694? \ubd84\uc8fc\ud55c 4\ubd84\uae30 \uc2dc\uc98c\uc744 \ub9de\uc544 \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\ub4e4\uc774 \uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uad6c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc778\uc0ac\uc774\ud2b8 […]<\/p>\n","protected":false},"author":14,"featured_media":19721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[577],"class_list":{"0":"post-19712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-topic-data-and-trends","9":"criteo-topic-holiday-festive-season"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\uc18c\ube44\uc790\ub294 \uc5b4\ub5bb\uac8c \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294\uac00: \ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \uc5c5\ub370\uc774\ud2b8 | KR - 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