{"id":19724,"date":"2023-10-10T16:12:36","date_gmt":"2023-10-10T16:12:36","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=19724"},"modified":"2023-10-11T13:47:25","modified_gmt":"2023-10-11T13:47:25","slug":"broaden-your-reach-from-social","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/broaden-your-reach-from-social\/","title":{"rendered":"\uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ub3c4\ub2ec \ub192\uc774\uae30: \ud06c\ub9ac\ud14c\uc624\uc640 \uc2a4\ud398\uc774\uc2a4\ubc31\uc758 5\uac00\uc9c0 \uc804\ub7b5"},"content":{"rendered":"<p>\uc2a4\ud398\uc774\uc2a4\ubc31(Spaceback)\uacfc \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\ub4e4\uc774 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uc804\ub7b5\uacfc \uc720\ub8cc \uad11\uace0 \uc804\ub7b5 \ub4f1 \ucf58\ud150\uce20\uc758 \ub3c4\ub2ec\ub960\uc744 \ub192\uc774\ub294 5\uac00\uc9c0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uacfc \uc624\ud508 \uc778\ud130\ub137\uc774 \uc5b4\ub5bb\uac8c \uacf5\uc874\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc740 \ud3ec\uad04\uc801\uc774\uace0 \uade0\ud615 \uc7a1\ud78c \uc624\ub514\uc5b8\uc2a4 \uc131\uc7a5 \uc804\ub7b5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uac19\uc774 \ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uce5c\ubc00\ud55c \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc744 \uc81c\uacf5\ud558\uace0, \uc624\ud508 \uc778\ud130\ub137\uc740 \ub354 \ub113\uc740 \ub3c4\ub2ec \ubc94\uc704\uc640 \ub2e4\uc591\ud55c \ucf58\ud150\uce20 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc44\ub110\ub4e4\uc744 \ud1b5\ud569\ud558\uba74, \ub9c8\ucf00\ud130\ub294 \ub450 \ucc44\ub110\uc758 \uc7a5\uc810\uc744 \ubaa8\ub450 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0, \ub3c4\ub2ec \ubc94\uc704, \ucc38\uc5ec \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \uc2a4\ud398\uc774\uc2a4\ubc31\uacfc \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub4e4\uc774 \ucee4\ub125\ud2f0\ub4dc TV(CTV)\ub97c \ud3ec\ud568\ud55c \uc720\ub8cc \uad11\uace0\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubaa8\ub450\ub97c \uc544\uc6b0\ub974\ub294 5\uac00\uc9c0 \uc8fc\uc694 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc804\ub7b5 1: \ud50c\ub7ab\ud3fc \uc804\ub7b5 \ub2e4\uac01\ud654<\/strong><\/h2>\n<p>\ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc744 \ub6f0\uc5b4\ub118\uc73c\ub824\uba74 \ud50c\ub7ab\ud3fc \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ub2e4\uac01\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub4e4\uc740 \ubb3c\ub860 \uc720\uc6a9\ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc \uc678\ubd80\uc5d0 \uc788\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/expand-from-walled-garden-only-advertising\/\">\u00a0\uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud558\uba74\uc11c <\/a>\u00a0\uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \uc5ec\ub7ec \ub2e4\ub978 \uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud600 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc774 \ub300\ubd80\ubd84\uc758 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uacf3\uc5d0\uc11c \uad11\uace0\ub97c \uac8c\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uc804\ub7b5\uc744 \ub2e4\uac01\ud654\ud558\ub824\uba74 \ub9e4\uccb4\uc0ac\uc640 \uc720\ud1b5\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud3ec\ud568\ud574 \uc5ec\ub7ec \uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc785\uc9c0\uac00 \ub113\uc5b4\uc9c0\uba74 \uc54c\uace0\ub9ac\uc998 \ubcc0\uacbd\uc774 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc904\uc774\uace0 \uc7a0\uc7ac \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc804\ub7b5 2: \uc18c\uc15c \ucf58\ud150\uce20\ub97c \uc989\uc2dc \uc81c\uc791 \uac00\ub2a5\ud55c \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ub3d9\uc601\uc0c1 \uad11\uace0\ub85c \ubcc0\uacbd<\/strong><\/h2>\n<p>\uc18c\uc15c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 SNS \uac8c\uc2dc\ubb3c\uc5d0\uc11c URL\uc744 \uac00\uc838\uc640 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub098 \ube44\ub514\uc624 \uad11\uace0\uc5d0 \ub9de\uac8c \uc18c\uc15c \ucf58\ud150\uce20\ub97c \uc7ac\ucc3d\uc870\ud569\ub2c8\ub2e4. \uad11\uace0\uc5d0 \ub300\ud55c \uc774\ub7ec\ud55c \ucc3d\uc758\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uace0\uac1d\uc774 \uad11\uace0\ub97c \uc778\uc9c0\ud558\uc9c0 \ubabb\ud558\ub294 \uc0c1\ud669\uc744 \ubc29\uc9c0\ud558\uace0 SNS\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\ub294 \ube0c\ub79c\ub4dc\uac00 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \uc678\ubd80\uc5d0 \uac8c\uc7ac\ub418\ub294 \uad11\uace0\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \ucd94\uac00 \uc81c\uc791 \ube44\uc6a9\uc774 \ub4e4\uc9c0 \uc54a\uace0 \uc2e0\uc18d\ud558\uac8c \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc2a4\ud398\uc774\uc2a4\ubc31\uc758 \uc18c\uc15c \ub514\uc2a4\ud50c\ub808\uc774(Social Display) \uad11\uace0 \uc18c\uc7ac\ub294 \ud45c\uc900 \ubc30\ub108\ubcf4\ub2e4 \uad00\uac1d\uc758 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \ub192\uc774\ub294 \ub370 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc804\ub7b5 3: \uad50\ucc28 \ud504\ub85c\ubaa8\uc158 \ubc0f \uc720\ub8cc \uad11\uace0 \ud65c\uc6a9 <\/strong><\/h2>\n<p>\ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uad50\ucc28 \ud504\ub85c\ubaa8\uc158\uc744 \ud65c\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \ucf58\ud150\uce20 \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\uae30\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uae30\uc874 \ud314\ub85c\uc6b0\uc5b4\ub4e4\uc774 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc \uc678\ubd80\uc5d0\uc11c\ub3c4 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. \ub610\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uacfc CTV \ubaa8\ub450\uc5d0\uc11c \uc720\ub8cc \uad11\uace0\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc720\ub8cc \uc18c\uc15c \uad11\uace0\ub294 \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4, \uad00\uc2ec\uc0ac, \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uba70, CTV \uad11\uace0\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc\uacfc \uc2a4\ub9c8\ud2b8 TV \uc2dc\uccad\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc5ec \ucf58\ud150\uce20\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc804\ub7b5 4: AI\uc640 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc62c\ubc14\ub978 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec \uc720\ub3c4<\/strong><\/h2>\n<p>\uace0\uac1d \ub370\uc774\ud130\uc640 AI\ub294 \ucd5c\uadfc \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ud575\uc2ec \uc8fc\uc81c\uc785\ub2c8\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud130\uc5d0\uac8c \uc18c\ube44\uc790 \ud589\ub3d9, \uc120\ud638\ub3c4 \ubc0f \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\ub4e4\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ub9de\ucda4\ud654 \ubc0f \ud0c0\uac9f\ud654\ub41c \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \uad11\uace0 ROI\ub97c \uadf9\ub300\ud654\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804\ubc18\uc801\uc778 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc804\ub7b5 5: \uace0\uac1d\uc744 \uc704\ud55c \ud6a8\uc728\uc131 \ud5a5\uc0c1<\/strong><\/h2>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc740 \uc2a4\ud398\uc774\uc2a4\ubc31\uacfc \ud06c\ub9ac\ud14c\uc624\uc758 \ud1b5\ud569\uc744 \uc0ac\uc6a9\ud574, \uc2a4\ud398\uc774\uc2a4\ubc31\uc758 \ucc3d\uc758\uc801\uc778 \uae30\uc220 \ud50c\ub7ab\ud3fc\uacfc \ud06c\ub9ac\ud14c\uc624\uc758<a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-media-platform\/\"> \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc(Commerce Media Platform)<\/a>\uc5d0 \ub300\ud55c \uae30\uc874 \ud22c\uc790\ub97c \uc190\uc27d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\uc0c1\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc804\ud600 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc73c\uba70 \ub370\uc774\ud130 \uc218\uc9d1, \uad00\ub9ac \ubc0f \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ucd94\uac00 \uc2dc\uac04\uc774\ub098 \ub9ac\uc18c\uc2a4\ub97c \ud22c\uc785\ud558\uc9c0 \uc54a\uace0 \uc77c\uc0c1\uc801\uc778 \uc791\uc5c5\uc744 \uacc4\uc18d \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\ub3d9 \uace0\uac1d\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc18c\uc7ac\uc640 Criteo \uc7a0\uc7ac\uace0\uac1d\uc758 \uae30\ub2a5\uc744 \uacb0\ud569\ud558\uc5ec \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ud398\uc774\uc2a4\ubc31\uacfc \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\uc15c \uad11\uace0 \ud22c\uc790\ub97c \ub354 \ub113\uc740 \uc624\ud508 \uc778\ud130\ub137\uc5d0 \ub3c4\uc785\ud558\uace0\uc790\ud558\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0 \uc18c\uc7ac\uc640 \ud06c\ub9ac\ud14c\uc624 \uc624\ub514\uc5b8\uc2a4\uc758 \uc5ed\ub7c9\uc774 \uacb0\ud569\ub418\uc5b4, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.spaceback.com\/\">\uc2a4\ud398\uc774\uc2a4\ubc31<\/a>\uacfc \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-growth\/\">\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)<\/a>\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0 \uad11\uace0 \uc18c\uc7ac\ub85c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624. <a href=\"https:\/\/www.criteo.com\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00<\/a>\uc5d0\uac8c \ubb38\uc758\ud558\uac70\ub098 <a href=\"mailto:hello@spaceback.com\">hello@spaceback.com<\/a>\uc73c\ub85c \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uc2dc\uba74 \ubc14\ub85c \ubb34\ub8cc \ub370\ubaa8\ub97c \ubc1b\uc544 \ubcf4\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc2a4\ud398\uc774\uc2a4\ubc31(Spaceback)\uacfc \ud06c\ub9ac\ud14c\uc624\uc758 \uc804\ubb38\uac00\ub4e4\uc774 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uc804\ub7b5\uacfc \uc720\ub8cc \uad11\uace0 \uc804\ub7b5 \ub4f1 \ucf58\ud150\uce20\uc758 \ub3c4\ub2ec\ub960\uc744 \ub192\uc774\ub294 5\uac00\uc9c0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uacfc \uc624\ud508 \uc778\ud130\ub137\uc774 \uc5b4\ub5bb\uac8c \uacf5\uc874\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc740 \ud3ec\uad04\uc801\uc774\uace0 \uade0\ud615 \uc7a1\ud78c \uc624\ub514\uc5b8\uc2a4 \uc131\uc7a5 \uc804\ub7b5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uac19\uc774 \ud3d0\uc1c4\ub41c \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uce5c\ubc00\ud55c \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uc744 \uc81c\uacf5\ud558\uace0, \uc624\ud508 \uc778\ud130\ub137\uc740 \ub354 \ub113\uc740 \ub3c4\ub2ec \ubc94\uc704\uc640 \ub2e4\uc591\ud55c \ucf58\ud150\uce20 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc44\ub110\ub4e4\uc744 \ud1b5\ud569\ud558\uba74, \ub9c8\ucf00\ud130\ub294 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